出版：ABI Research（ABIリサーチ） 出版年月：2021年6月
バーチャルリアリティマーケットデータ：デバイス、業種、バリューチェーン
Virtual Reality Market Data: Devices, Verticals, and Value Chain
| ページ数 | ─ |
| 図表数 | 139 |
| 種別 | 英文マーケットデータ（Excel） |
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仮想現実（バーチャルリアリティ／VR）市場は2020年に促進と阻害の両方を経験し、その影響は2021年も続いています。バーチャルリアリティに対する関心度は著しく高まっていますが、ロケーションベースVRで発生したバブルははじけつつあります。バーチャルリアリティに対する関心はゲームセンターやその他の体験などの公共的な用途に徐々に戻っています。家庭内での利用は特に仮想現実ゲームなどで依然安定した成長を見せています。世界の技術インテリジェンス企業であるABIリサーチは、今後5年間に企業と消費者向けのVRセグメントが安定的に成長することでVRヘッドマウントディスプレイ（HMD)の出荷は5010万（CAGR42%）となり、2026年までには560億ドルのVR市場総収益が生み出されるとみています。
ABIリサーチ「バーチャルリアリティマーケットデータ：デバイス、業種、バリューチェーン – Virtual Reality Market Data: Devices, Verticals, and Value Chain」はExcel ピボットテーブルで市場データを提供するABIリサーチのマーケットデータシリーズの一冊です。
調査の重要ポイント
- バーチャルリアリティHMDの出荷数、インストールベース、総収益をピボットテーブルとダッシュボードにて提供
- セグメント（コンシューマ／企業）と業種（企業）および地域別のVRヘッドマウントディスプレイと関連収益の地域別予測
- タイプ別HMD分類：スタンドアロン、テザリング（PCとコンソール）、モバイル
ABIリサーチ「仮想現実マーケットデータ：デバイス、業種、バリューチェーン – Virtual Reality Market Data: Devices, Verticals, and Value Chain」は年間契約サービス『Augmented & Virtual Reality Research Service』に属するマーケットデータです。『Augmented & Virtual Reality Research Service』は拡張現実および仮想現実に関する最新・詳細情報をPDFレポート、EXCELファイル、ニューズレターなどを一年を通じて契約者へ提供しています。当マーケットデータのみでももちろんご購入いただけますが、年間契約サービスをご利用いただくことで、継続的に市場情報を入手いただくことが可能です。『Augmented & Virtual Reality Research Service』についての詳細はChosaReport.comまでお気軽にお問い合わせください。
Actionable Benefits
- Determine adoption rates of virtual reality devices and services within the consumer and enterprise markets to gauge the impact and effectiveness of immersive training, visualization, collaboration, and its impact to content and associated workflows.
- Examine broad top level technology shifts in HMD classes (standalone, tethered, mobile) to track current trends and prepare for future implementations of VR, including but not limited to: cloud VR and 5G, immersive media & entertainment and commercial applications, and new ways to communicate and enhance productivity.
- Assess market potential for VR HMDs and related content/services/platform revenue to serve as a baseline for core components (e.g. sensors, displays, connectivity, compute platforms) and revenue opportunity for broader support/integration services and content/application development.
Critical Questions Answered
- What is the overall size of the virtual reality market today and in the future? (5-year forecast window, covering HMD shipments, installed base, revenue and related content/services/platform revenue)
- How does the uptake of VR differ by vertical and market segment, HMD type, and region?
Research Highlights
- Pivot table and dashboards for virtual reality HMD shipments, installed base, and total revenue.
- Regional forecasts for VR HMDs and related revenue by segment (consumer/enterprise) and vertical (enterprise) and by region.
- HMD segmentations by type: standalone, tethered (PC and console), mobile.
Who Should Read This?
- Decision makers for those actively implementing virtual reality or looking to in the future.
- Product managers wanting quantitative backup for VR device, partnership, or implementation roadmaps.
- Innovation leaders invested in the overall digitization space wanting to understand inter and intra-market VR dynamics.
目次
Tables
- VR HMD Shipments by Region, World Markets: 2015 to 2026
- VR HMD ASPs by Region, World Markets: 2015 to 2026
- VR HMD Revenue by Region, World Markets: 2015 to 2026
- VR HMD Shipments by Form Factor, World Markets: 2015 to 2026
- VR HMD ASPs by Form Factor, World Markets: 2015 to 2026
- VR HMD Revenue by Form Factor, World Markets: 2015 to 2026
- VR HMD Shipments by Vertical, World Markets: 2015 to 2026
- VR HMD ASPs by Vertical, World Markets: 2015 to 2026
- VR HMD Revenue by Vertical, World Markets: 2015 to 2026
- VR Software and Service Revenue by Vertical, World Markets: 2015 to 2026
- Total VR Revenue by Vertical, World Markets: 2015 to 2026
- VR HMD Revenue by Form Factor and Region, World Markets: 2015 to 2026
- VR HMD Installed Base by Region, World Markets: 2015 to 2026
- VR HMD Installed Base by Form Factor, World Markets: 2015 to 2026
- VR HMD Installed Base by Vertical, World Markets: 2015 to 2026
- VR Software, Services, and Other (Not Hardware) Revenue by HMD Form Factor and Region, World Markets: 2015 to 2026
- Total Revenue, VR Market, by Form Factor and Region, World Markets: 2015 to 2026
- VR HMD Shipments and Market Share by Form Factor and Connectivity, World Markets: 2015 to 2026
- Consumer: VR HMD Shipments by Region, World Markets: 2015 to 2026
- Consumer: VR HMD ASPs by Region, World Markets: 2015 to 2026
- Consumer: VR HMD Revenue by Region, World Markets: 2015 to 2026
- Consumer: VR HMD Shipments by Form Factor, World Markets: 2015 to 2026
- Consumer: VR HMD ASPs by Form Factor, World Markets: 2015 to 2026
- Consumer: VR HMD Revenue by Form Factor, World Markets: 2015 to 2026
- Consumer: VR HMD Revenue by Form Factor and Region, World Markets: 2015 to 2026
- Consumer: VR HMD Installed Base by Form Factor and Region, World Markets: 2015 to 2026
- Consumer: (Gaming) VR Software, Services, and Other (Not Hardware) Revenue by HMD Form Factor and Region, World Markets: 2015 to 2026
- Consumer: (Video) VR Software, Services, and Other (Not Hardware) Revenue by HMD Form Factor and Region, World Markets: 2015 to 2026
- Consumer: Total Revenue by Form Factor and Region, World Markets: 2015 to 2026
- Healthcare: VR HMD Shipments by Region, World Markets: 2015 to 2026
- Healthcare: VR HMD ASPs by Region, World Markets: 2015 to 2026
- Healthcare: VR HMD Revenue by Region, World Markets: 2015 to 2026
- Healthcare: VR HMD Shipments by Form Factor, World Markets: 2015 to 2026
- Healthcare: VR HMD ASPs by Form Factor, World Markets: 2015 to 2026
- Healthcare: VR HMD Revenue by Form Factor, World Markets: 2015 to 2026
- Healthcare: VR HMD Revenue by Form Factor and Region, World Markets: 2015 to 2026
- Healthcare: VR HMD Installed Base by Form Factor and Region, World Markets: 2015 to 2026
- Healthcare: VR Software, Services, and Other (Not Hardware) Revenue by HMD Form Factor and Region, World Markets: 2015 to 2026
- Healthcare: Total Revenue by Form Factor and Region, World Markets: 2015 to 2026
- AEC and Real Estate: VR HMD Shipments by Region, World Markets: 2015 to 2026
- AEC and Real Estate: VR HMD ASPs by Region, World Markets: 2015 to 2026
- AEC and Real Estate: VR HMD Revenue by Region, World Markets: 2015 to 2026
- AEC and Real Estate: VR HMD Shipments by Form Factor, World Markets: 2015 to 2026
- AEC and Real Estate: VR HMD ASPs by Form Factor, World Markets: 2015 to 2026
- AEC and Real Estate: VR HMD Revenue by Form Factor, World Markets: 2015 to 2026
- AEC and Real Estate: VR HMD Revenue by Form Factor and Region, World Markets: 2015 to 2026
- AEC and Real Estate: VR HMD Installed Base by Form Factor and Region, World Markets: 2015 to 2026
- AEC and Real Estate: VR Software, Services, and Other (Not Hardware) Revenue by HMD Form Factor and Region, World Markets: 2015 to 2026
- AEC and Real Estate: Total Revenue by Form Factor and Region, World Markets: 2015 to 2026
- Retail and Marketing: VR HMD Shipments by Region, World Markets: 2015 to 2026
- Retail, Commerce, and Marketing: VR HMD ASPs by Region, World Markets: 2015 to 2026
- Retail, Commerce, and Marketing: VR HMD Revenue by Region, World Markets: 2015 to 2026
- Retail, Commerce, and Marketing: VR HMD Shipments by Form Factor, World Markets: 2015 to 2026
- Retail, Commerce, and Marketing: VR HMD ASPs by Form Factor, World Markets: 2015 to 2026
- Retail, Commerce, and Marketing: VR HMD Revenue by Form Factor, World Markets: 2015 to 2026
- Retail, Commerce, and Marketing: VR HMD Revenue by Form Factor and Region, World Markets: 2015 to 2026
- Retail, Commerce, and Marketing: VR HMD Installed Base by Form Factor and Region, World Markets: 2015 to 2026
- Retail, Commerce, and Marketing: VR Software, Services, and Other (Not Hardware) Revenue by HMD Form Factor and Region, World Markets: 2015 to 2026
- Retail, Commerce, and Marketing: Total Revenue by Form Factor and Region, World Markets: 2015 to 2026
- Manufacturing: VR HMD Shipments by Region, World Markets: 2015 to 2026
- Manufacturing: VR HMD ASPs by Region, World Markets: 2015 to 2026
- Manufacturing: VR HMD Revenue by Region, World Markets: 2015 to 2026
- Manufacturing: VR HMD Shipments by Form Factor, World Markets: 2015 to 2026
- Manufacturing: VR HMD ASPs by Form Factor, World Markets: 2015 to 2026
- Manufacturing: VR HMD Revenue by Form Factor, World Markets: 2015 to 2026
- Manufacturing: VR HMD Revenue by Form Factor and Region, World Markets: 2015 to 2026
- Manufacturing: VR HMD Installed Base by Form Factor and Region, World Markets: 2015 to 2026
- Manufacturing: VR Software, Services, and Other (Not Hardware) Revenue by HMD Form Factor and Region, World Markets: 2015 to 2026
- Manufacturing: Total Revenue by Form Factor and Region, World Markets: 2015 to 2026
- Transportation and Automotive: VR HMD Shipments by Region, World Markets: 2015 to 2026
- Transportation and Automotive: VR HMD ASPs by Region, World Markets: 2015 to 2026
- Transportation and Automotive: VR HMD Revenue by Region, World Markets: 2015 to 2026
- Transportation and Automotive: VR HMD Shipments by Form Factor, World Markets: 2015 to 2026
- Transportation and Automotive: VR HMD ASPs by Form Factor, World Markets: 2015 to 2026
- Transportation and Automotive: VR HMD Revenue by Form Factor, World Markets: 2015 to 2026
- Transportation and Automotive: VR HMD Revenue by Form Factor and Region, World Markets: 2015 to 2026
- Transportation and Automotive: VR HMD Installed Base by Form Factor and Region, World Markets: 2015 to 2026
- Transportation and Automotive: VR Software, Services, and Other (Not Hardware) Revenue by HMD Form Factor and Region, World Markets: 2015 to 2026
- Transportation and Automotive: Total Revenue by Form Factor and Region, World Markets: 2015 to 2026
- Energy and Utilities: VR HMD Shipments by Region, World Markets: 2015 to 2026
- Energy and Utilities: VR HMD ASPs by Region, World Markets: 2015 to 2026
- Energy and Utilities: VR HMD Revenue by Region, World Markets: 2015 to 2026
- Energy and Utilities: VR HMD Shipments by Form Factor, World Markets: 2015 to 2026
- Energy and Utilities: VR HMD ASPs by Form Factor, World Markets: 2015 to 2026
- Energy and Utilities: VR HMD Revenue by Form Factor, World Markets: 2015 to 2026
- Energy and Utilities: VR HMD Revenue by Form Factor and Region, World Markets: 2015 to 2026
- Energy and Utilities: VR HMD Installed Base by Form Factor and Region, World Markets: 2015 to 2026
- Energy and Utilities: VR Software, Services, and Other (Not Hardware) Revenue by HMD Form Factor and Region, World Markets: 2015 to 2026
- Energy and Utilities: Total Revenue by Form Factor and Region, World Markets: 2015 to 2026
- Education: VR HMD Shipments by Region, World Markets: 2015 to 2026
- Education: VR HMD ASPs by Region, World Markets: 2015 to 2026
- Education: VR HMD Revenue by Region, World Markets: 2015 to 2026
- Education: VR HMD Shipments by Form Factor, World Markets: 2015 to 2026
- Education: VR HMD ASPs by Form Factor, World Markets: 2015 to 2026
- Education: VR HMD Revenue by Form Factor, World Markets: 2015 to 2026
- Education: VR HMD Revenue by Form Factor and Region, World Markets: 2015 to 2026
- Education: VR HMD Installed Base by Form Factor and Region, World Markets: 2015 to 2026
- Education: VR Software, Services, and Other (Not Hardware) Revenue by HMD Form Factor and Region, World Markets: 2015 to 2026
- Education: Total Revenue by Form Factor and Region, World Markets: 2015 to 2026
- Government and Military: VR HMD Shipments by Region, World Markets: 2015 to 2026
- Government and Military: VR HMD ASPs by Region, World Markets: 2015 to 2026
- Government and Military: VR HMD Revenue by Region, World Markets: 2015 to 2026
- Government and Military: VR HMD Shipments by Form Factor, World Markets: 2015 to 2026
- Government and Military: VR HMD ASPs by Form Factor, World Markets: 2015 to 2026
- Government and Military: VR HMD Revenue by Form Factor, World Markets: 2015 to 2026
- Government and Military: VR HMD Revenue by Form Factor and Region, World Markets: 2015 to 2026
- Government and Military: VR HMD Installed Base by Form Factor and Region, World Markets: 2015 to 2026
- Government and Military: VR Software, Services, and Other (Not Hardware) Revenue by HMD Form Factor and Region, World Markets: 2015 to 2026
- Government and Military: Total Revenue by Form Factor and Region, World Markets: 2015 to 2026
- Location-Based: VR HMD Shipments by Region, World Markets: 2015 to 2026
- Location-Based: VR HMD ASPs by Region, World Markets: 2015 to 2026
- Location-Based: VR HMD Revenue by Region, World Markets: 2015 to 2026
- Location-Based: VR HMD Shipments by Form Factor, World Markets: 2015 to 2026
- Location-Based: VR HMD ASPs by Form Factor, World Markets: 2015 to 2026
- Location-Based: VR HMD Revenue by Form Factor, World Markets: 2015 to 2026
- Location-Based: VR HMD Revenue by Form Factor and Region, World Markets: 2015 to 2026
- Location-Based: VR HMD Installed Base by Form Factor and Region, World Markets: 2015 to 2026
- Location-Based: VR Software, Services, and Other (Not Hardware) Revenue by HMD Form Factor and Region, World Markets: 2015 to 2026
- Location-Based: Total Revenue by Form Factor and Region, World Markets: 2015 to 2026
- Other Commercial/Enterprise: VR HMD Shipments by Region, World Markets: 2015 to 2026
- Other Commercial/Enterprise: VR HMD ASPs by Region, World Markets: 2015 to 2026
- Other Commercial/Enterprise: VR HMD Revenue by Region, World Markets: 2015 to 2026
- Other Commercial/Enterprise: VR HMD Shipments by Form Factor, World Markets: 2015 to 2026
- Other Commercial/Enterprise: VR HMD ASPs by Form Factor, World Markets: 2015 to 2026
- Other Commercial/Enterprise: VR HMD Revenue by Form Factor, World Markets: 2015 to 2026
- Other Commercial/Enterprise: VR HMD Revenue by Form Factor and Region, World Markets: 2015 to 2026
- Other Commercial/Enterprise: VR HMD Installed Base by Form Factor and Region, World Markets: 2015 to 2026
- Other Commercial/Enterprise: VR Software, Services, and Other (Not Hardware) Revenue by HMD Form Factor and Region, World Markets: 2015 to 2026
- Other Commercial/Enterprise: Total Revenue by Form Factor and Region, World Markets: 2015 to 2026
Charts
- VR HMD Shipments by Region – World Markets 2015 to 2026
- VR HMD ASPs by Region – World Markets 2015 to 2026
- VR HMD Revenue by Region – World Markets 2015 to 2026
- VR HMD Shipments by Form Factor – World Markets 2015 to 2026
- VR HMD ASPs by Form Factor – World Markets 2015 to 2026
- VR HMD Revenue by Form Factor – World Markets 2015 to 2026
- VR HMD Shipments by Vertical – World Markets 2015 to 2026
- VR HMD ASPs by Vertical – World Markets 2015 to 2026
- VR HMD Revenue by Vertical – World Markets 2015 to 2026
- VR Software and Service Revenue by Vertical – World Markets 2015 to 2026
[プレスリリース]
プレスリリース訳
バーチャルリアリティの総収益は2026年までに560億ドル超へ
激動の20ヶ月から有望な仮想現実の成長へ進む
ニューヨーク州ニューヨーク、2021年9月30日
仮想現実（バーチャルリアリティ／VR）市場は2020年に促進と阻害の両方を経験し、その影響は2021年も続いています。バーチャルリアリティに対する関心度は著しく高まっていますが、かつてはバーチャルリアリティ市場の重要部分とされていたロケーションベースVRの誇大な計画は崩壊しています。ゲームセンターやその他の体験などの公共的な用途においてはバーチャルリアリティへの関心が徐々に戻っています。家庭内での利用は特に仮想現実ゲームなどで依然安定した成長を見せています。世界の技術インテリジェンス企業であるABIリサーチは、今後5年間に企業と消費者向けのVRセグメントが安定的に成長することでVRヘッドマウントディスプレイ（HMD）の出荷は5010万（CAGR42%）となり、2026年までには560億ドルのVR市場総収益が生み出されるとみています。（以下略）
プレスリリース原文
Total Virtual Reality Market Revenues Will Surpass US$56 billion by 2026
A tumultuous 20 months give way to promising VR growth
New York, New York – 30 Sep 2021
2020 both accelerated and severely hampered the Virtual Reality (VR) market, and those impacts continue in 2021. Consumer interest in VR grew significantly, while the bubble created around location-based VR—once a significant portion of the total VR market—is now bursting. Interest is slowly returning for public usage in arcades and other experiences, while home use remains a stable growth area, especially in VR gaming. According to global technology intelligence firm ABI Research, steady growth in both enterprise and consumer VR segments over the next five years will lead 50.1 million VR Head-Mounted Display (HMD) shipments (a 42% CAGR) and generate more than US$56 billion in total VR market revenues by 2026.
“Virtual Reality has had many ups and downs since its unofficial revival in 2014, but as the market stabilizes, a clearer picture of valuable enterprise and consumer applications takes shape,” says Eric Abbruzzese, Research Director, Augmented & Virtual Reality, at ABI Research. “For example, VR gaming is driving the consumer VR market today, with a steadily increasing number of developers releasing VR content. Enterprise VR saw increased interest with the COVID pandemic and the need for remote worker enablement, and that interest will continue and grow post-pandemic.”
In terms of hardware, the standalone HMD segment continues to fuel the VR market, with strong interest from both the consumer and enterprise markets. Standalone will make up nearly 80% of total shipments in 2026, up from 44% in 2021. The Oculus Quest 2 has performed very well, and competition from players like Pico will provide choice. Enterprise-focused VR companies are shifting a significant amount of attention to standalone VR and many view it as the future of the industry. Mobile device VR in its old form—that of a cheap housing for a mobile phone—is likely over in any form outside of ultra-cheap cardboard devices. However, Qualcomm’s efforts in VR viewers are expected to bring more device choice and ultimately interest into this space. Tethered devices are mostly focused on high end PC applications, but Sony has confirmed an upcoming refresh of PSVR, which will help drive consumer tethered (console) shipments going forward.
For software and content, consumer VR remains mostly focused on gaming. E3 2021 had a notable VR presence with game announcements. Education mixes consumer and enterprise and is the second largest segment by shipments and first by revenue; 11 million HMD shipments are expected in education in 2026, with US$20 billion in total market revenue. Remote worker enablement and high-quality visualization drive enterprise interest across the other verticals, including healthcare, retail, manufacturing, and others.
“VR remains a best-in-class immersive digital experience for many applications, but the market is more complex than that. COVID continues to impact public space usage, while simultaneously spurring personal home and work-at-home uses. Compelling and accessible hardware in the Quest 2 grows interest across these areas as well, and competition will bring greater user choice with names like Apple entering the market soon. Movement towards the metaverse, and similar ubiquitous, persistent digital platforms, enable both enterprise and consumer use cases that will work with those new hardware vendors alongside software, service, and connectivity players to build out an ecosystem that spans all application types,” concludes Abbruzzese.
These findings are from ABI Research’s Virtual Reality Market Data: Devices, Verticals, and Value Chain market data report. This report is part of the company’s Augmented and Virtual Reality research service, which includes research, data, and ABI Insights. Market Data spreadsheets are composed of deep data, market share analysis, and highly segmented, service-specific forecasts to provide detailed insight where opportunities lie.
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