出版：Astute Analytica（アステュートアナリティカ） 出版年月：2023年3月
モバイルタワーディフェンスゲームの世界市場、製品タイプ (有料、無料)、年齢 (18 歳未満、18 ～ 35 歳、その他)、用途 (Android、iOS)、推計と予測、2017-2030年
Global Mobile Tower Defence Games Market, By Product Type (Pay to Play, Free to Play), By Age Group (<18 Years, 18-35 Years, Others), By Application (Android, iOS), Estimation & Forecast, 2017 – 2030
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Market Introduction
The global mobile tower defence games market held a market value of USD 937.62 million in 2021 and is estimated to reach USD 2,311.27 million by the year 2030. The market is projected to list a CAGR of 10.38% during the forecast period.
There is no denying that the mobile gaming industry is flourishing, with new games being produced frequently. Tower defence games are one of the most widely played game genres on mobile devices. Due to their portability on smartphones and tablets, mobile tower defence games are particularly well-liked by players. The fact that tower defence games need little to no player engagement beyond selecting where to position the towers makes them excellent for keeping people entertained on long car or plane rides.
The sheer volume of tower defence apps in the app store is proof of the market’s appeal. The App Store presently offers over 170 distinct tower defence games for download, and Google Play and other app shops provide a comparable amount. Tower defence games are very popular because they are simple to learn and play yet have a tonne of strategic depth and repeat potential. Tower defence games are among the most addicting game types available for players on smartphones and tablets as a result of this combination. Zombie Farm, Don’t Starve, as well as Plants vs. Zombies are some of the most played games in the mobile tower defence industry worldwide. These games are not only amusing, but they also give players a great chance to master arithmetic and logic since they have to solve puzzles in order to build a defensive perimeter.
Growth Influencers:
Easy to Learn and Sense of Accomplishment Attracting Millennials
Mobile tower defence games are primarily played on Android phones. This is probably because there are so many Android games available and because Android can be played on so many different types of devices. Another factor contributing to Android’s dominance in this market is the fact that Android games are more inexpensive than iOS games. A bigger screen or more expensive in-game products are more likely to be purchased by iPhone users. The gaming industry is expanding at a promising rate thanks to advancements in cutting-edge technology, like augmented reality and virtual reality. Furthermore, an adult’s average time spent on digital media channels is constantly rising due to the introduction of cloud gaming and greater internet penetration in the Asia Pacific and other regions. Thus, such moves fuel the market growth.
Availability of Wide Varieties of Choices and Space for Creativity
Market expansion can be linked to elements like the availability of a large number of options and room for inventiveness. One of the subgenres of strategy games called tower defence is played both offline and online, and it involves a single player defending a place or certain products from the opponents by erecting barriers to their movement. It is not necessary to use actual castles and towers during gameplay in this immensely popular video game genre. Players can play single-player, player versus player (PvP), cooperative, or multiplayer tower defence video games. The finest tower defence games have a steady pacing and entertaining gameplay.
Segments Overview:
The global mobile tower defence games market is segmented into product type, age group, application.
By Product Type
Pay to Play
Free to Play
The pay to play segment is expected to grow at the highest growth rate of 10.73% over the forecast period.
By Application
Android
iOS
The android segment held the highest market share of more than 60 %.
By Age Group
< 18 Years 18-35 Years 35-60 Years > 60 Years
The 18-35 years segment is expected to reach USD 1,624.39 million by 2030.
Regional Overview
By region, the global mobile tower defence games market is divided into North America, Asia Pacific, Europe, Middle East & Africa, and South America. The Asia Pacific market for mobile tower defence games is expected to grow at the highest CAGR of 10.76% over the forecast period.
With revenue more than doubling since the start of 2018, the United States has remained the largest market for mobile gaming, outpacing the rest of the world. Because Android smartphones are far more widely used than iPhones in nations like India and Indonesia, Google Play dominates the market for game downloads in Asia. 86% of all downloads occurred on Google Play in Q1 2021, up from 71% in Q1 2018.
Competitive Landscape
The top ten players in the market held around 45% market share. The prominent players operating in the global mobile tower defence games market include Butterscotch Shenanigans, Gameloft, TaleWorlds Entertainment, Ludosity, Refinery Productions, Ninja Kiwi, Nival Interactive Inc., Ironhide Game Studio, and others. In October 2022, the Indian company SuperGaming unveiled Ethernia, a brand-new Web3 game for PC and mobile devices. The company also aims to merge their knowledge and experience in free-to-play with the strength of Web3.
The global mobile tower defence games market report provides insights on the below pointers:
Market Penetration: Provides comprehensive information on the market offered by the prominent players
Market Development: The report offers detailed information about lucrative emerging markets and analyzes penetration across mature segments of the markets
Market Diversification: Provides in-depth information about untapped geographies, recent developments, and investments
Competitive Landscape Assessment: Mergers & acquisitions, certifications, product launches in the global mobile tower defence games market have been provided in this research report. In addition, the report also emphasizes the SWOT analysis of the leading players.
Product Development & Innovation: The report provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
Pricing Analysis: Pricing analysis of various components used in the manufacturing of mobile tower defence games
Manufacturing Cost Analysis: Cost-share of various components in mobile tower defence games tools
The global mobile tower defence games market report answers questions such as:
What is the market size and forecast of the global mobile tower defence games market?
What are the inhibiting factors and impact of COVID-19 on the global mobile tower defence games market during the assessment period?
Which are the products/segments/applications/areas to invest in over the assessment period in the global mobile tower defence games market?
What is the competitive strategic window for opportunities in the global mobile tower defence games market?
What are the technology trends and regulatory frameworks in the global mobile tower defence games market?
What is the market share of the leading players in the global mobile tower defence games market?
What modes and strategic moves are considered favorable for entering the global mobile tower defence games market?
目次
Chapter 1. Research Framework
1.1. Research Objective
1.2. Device Type Overview
1.3. Market Segmentation
Chapter 2. Research Methodology
2.1. Qualitative Research
2.1.1. Primary & Secondary Sources
2.2. Quantitative Research
2.2.1. Primary & Secondary Sources
2.3. Breakdown of Primary Research Respondents, By Region
2.4. Assumption for the Study
2.5. Market Size Estimation
2.6. Data Triangulation
Chapter 3. Executive Summary: Global Mobile Tower Defence Games Market
Chapter 4. Global Mobile Tower Defence Games Market Overview
4.1. Industry Value Chain Analysis
4.2. Industry Outlook
4.2.1. Overview of Mobile Tower Defence Games Market
4.2.2. Overview of Strategy Games Market
4.3. PESTLE Analysis
4.4. Porter’s Five Forces Analysis
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Power of Buyers
4.4.3. Threat of Substitutes
4.4.4. Threat of New Entrants
4.4.5. Degree of Competition
4.5. Market Dynamics and Trends
4.5.1. Growth Drivers
4.5.2. Restraints
4.5.3. Challenges
4.5.4. Key Trends
4.6. Covid-19 Impact Assessment on Market Growth Trend
4.7. Market Growth and Outlook
4.7.1. Market Revenue Estimates and Forecast (US$ Mn), 2017-2030
4.7.2. Market Volume Estimates and Forecast (Mn Gamers), 2017 – 2030
4.7.3. Pricing Trend Analysis, By Product Type
4.8. Competition Dashboard
4.8.1. Market Concentration Rate
4.8.2. Company Market Share Analysis (Value %), 2020
4.8.3. Competitor Mapping
Chapter 5. Global Mobile Tower Defence Games Market Analysis, By Product Type
5.1. Key Insights
5.2. Market Size and Forecast, 2017-2030 (US$ Mn)
5.2.1. Pay to Play
5.2.2. Free to Play
Chapter 6. Global Mobile Tower Defence Games Market Analysis, by Application
6.1. Key Insights
6.2. Market Size and Forecast, 2017-2030 (US$ Mn)
6.2.1. Android
6.2.2. iOS
6.2.3. Others
Chapter 7. Global Mobile Tower Defence Games Market Analysis, by Age Group
7.1. Key Insights
7.2. Market Size and Forecast, 2017-2030 (US$ Mn)
7.2.1 < 18 Years 7.2.2. 18-35 Years 7.2.3. 35-60 Years 7.2.4. > 60 Years
Chapter 8 Global Mobile Tower Defence Games Market Analysis, By Region
8.1. Key Insights
8.2. Market Size and Forecast, 2017-2030 (US$ Mn)
8.2.1. North America
8.2.2. Europe
8.2.3. Asia Pacific
8.2.4. South America
8.2.5. Middle East & Africa
Chapter 9. North America Mobile Tower Defence Games Market Analysis, By Product Type
9.1. Key Insights
9.2. Market Size and Forecast, 2017-2030 (US$ Mn)
9.2.1. Pay to Play
9.2.2. Free to Play
Chapter 10. North America Mobile Tower Defence Games Market Analysis, by Application
10.1. Key Insights
10.2. Market Size and Forecast, 2017-2030 (US$ Mn)
10.2.1. Android
10.2.2. iOS
10.2.3. Others
Chapter 11. North America Mobile Tower Defence Games Market Analysis, by Age Group
11.1. Key Insights
11.2. Market Size and Forecast, 2017-2030 (US$ Mn)
11.2.1 < 18 Years 11.2.2. 18-35 Years 11.2.3. 35-60 Years 11.2.4. > 60 Years
Chapter 12. North America Mobile Tower Defence Games Market Analysis, by Country
12.1. Key Insights
12.2. Market Size and Forecast, 2017-2030 (US$ Mn)
12.2.1 US
12.2.2 Canada
12.2.3. Mexico
Chapter 13 Europe Mobile Tower Defence Games Market Analysis, By Product Type
13.1. Key Insights
13.2. Market Size and Forecast, 2017-2030 (US$ Mn)
13.2.1. Pay to Play
13.2.2. Free to Play
Chapter 14 Europe Mobile Tower Defence Games Market Analysis, by Application
14.1. Key Insights
14.2. Market Size and Forecast, 2017-2030 (US$ Mn)
14.2.1. Android
14.2.2. iOS
14.2.3. Others
Chapter 15 Europe Mobile Tower Defence Games Market Analysis, by Age Group
15.1. Key Insights
15.2. Market Size and Forecast, 2017-2030 (US$ Mn)
15.2.1. < 18 Years 15.2.2. 18-35 Years 15.2.3. 35-60 Years 15.2.4. > 60 Years
Chapter 16 Europe Mobile Tower Defence Games Market Analysis, by Country
16.1. Key Insights
16.2. Market Size and Forecast, 2017-2030 (US$ Mn)
16.2.1. Western Europe
16.2.2. Eastern Europe
Chapter 17 Asia Pacific Mobile Tower Defence Games Market Analysis, By Product Type
17.1. Key Insights
17.2. Market Size and Forecast, 2017-2030 (US$ Mn)
17.2.1. Pay to Play
17.2.2. Free to Play
Chapter 18 Asia Pacific Mobile Tower Defence Games Market Analysis, by Application
18.1. Key Insights
18.2. Market Size and Forecast, 2017-2030 (US$ Mn)
18.2.1. Android
18.2.2. iOS
18.2.3. Others
Chapter 19 Asia Pacific Mobile Tower Defence Games Market Analysis, by Age Group
19.1. Key Insights
19.2. Market Size and Forecast, 2017-2030 (US$ Mn)
19.2.1. < 18 Years 19.2.2. 18-35 Years 19.2.3. 35-60 Years 19.2.4. > 60 Years
Chapter 20 Asia Pacific Mobile Tower Defence Games Market Analysis, by Country
20.1. Key Insights
20.2. Market Size and Forecast, 2017-2030 (US$ Mn)
20.2.1. China
20.2.2. India
20.2.3. Japan
20.2.4. South Korea
20.2.5. Australia & New Zealand
20.2.6. ASEAN
20.2.7. Rest of Asia Pacific
Chapter 21 Australia & New Zealand Mobile Tower Defence Games Market Analysis, By Product Type
21.1. Key Insights
21.2. Market Size and Forecast, 2017-2030 (US$ Mn)
21.2.1. Pay to Play
21.2.2. Free to Play
Chapter 22 Australia & New Zealand Mobile Tower Defence Games Market Analysis, by Application
22.1. Key Insights
22.2. Market Size and Forecast, 2017-2030 (US$ Mn)
22.2.1. Android
22.2.2. iOS
22.2.3. Others
Chapter 23 Australia & New Zealand Mobile Tower Defence Games Market Analysis, by Age Group
23.1. Key Insights
23.2. Market Size and Forecast, 2017-2030 (US$ Mn)
23.2.1. < 18 Years 23.2.2. 18-35 Years 23.2.3. 35-60 Years 23.2.4. > 60 Years
Chapter 24 South America Mobile Tower Defence Games Market Analysis, By Product Type
24.1. Key Insights
24.2. Market Size and Forecast, 2017-2030 (US$ Mn)
24.2.1. Pay to Play
24.2.2 Free to Play
Chapter 25 South America Mobile Tower Defence Games Market Analysis, by Application
25.1. Key Insights
25.2. Market Size and Forecast, 2017-2030 (US$ Mn)
25.2.1. Android
25.2.2. iOS
25.2.3. Others
Chapter 26 South America Mobile Tower Defence Games Market Analysis, by Age Group
26.1. Key Insights
26.2. Market Size and Forecast, 2017-2030 (US$ Mn)
26.2.1. < 18 Years 26.2.2. 18-35 Years 26.2.3. 35-60 Years 26.2.4. > 60 Years
Chapter 27 South America Mobile Tower Defence Games Market Analysis, by Country
27.1. Key Insights
27.2. Market Size and Forecast, 2017-2030 (US$ Mn)
27.2.1. Brazil
27.2.2. Argentina
27.2.3. Rest of South America
Chapter 28 Middle East & Africa Mobile Tower Defence Games Market Analysis, by Product Type
28.1. Key Insights
28.2. Market Size and Forecast, 2017-2030 (US$ Mn)
28.2.1. Pay to Play
28.2.2. Free to Play
Chapter 29 Middle East & Africa Mobile Tower Defence Games Market Analysis, by Application
29.1. Key Insights
29.2. Market Size and Forecast, 2017-2030 (US$ Mn)
29.2.1. Android
29.2.2. iOS
29.2.3. Others
Chapter 30 Middle East & Africa Mobile Tower Defence Games Market Analysis, by Age Group
30.1. Key Insights
30.2. Market Size and Forecast, 2017-2030 (US$ Mn)
30.2.1. < 18 Years 30.2.2. 18-35 Years 30.2.3. 35-60 Years 30.2.4. > 60 Years
Chapter 31 Middle East & Africa Mobile Tower Defence Games Market Analysis, by Country
31.1. Key Insights
31.2. Market Size and Forecast, 2017-2030 (US$ Mn)
31.2.1. UAE
31.2.2. Saudi Arabia
31.2.3. South Africa
31.2.4. Rest of MEA
Chapter 32 Company Profile (Company Overview, Financial Matrix, Sales Composition Ration, Key Device Type landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)
32.1 Butterscotch Shenanigans
32.2. Gameloft
32.3 TaleWorlds Entertainment
32.4 Ludosity
32.5 Refinery Productions
32.6 Ninja Kiwi
32.7 Nival Interactive Inc.
32.8 Ironhide Game Studio
32.9 Other Prominent Players