eコマース市場の地域別分析：中東および北アフリカ

Report Highlights

This report provides an in-depth analysis of the MENA E-commerce market, highlighting its current and future potential. It provides a detailed examination of market drivers, restraints, challenges, opportunities, and projections of CAGRs through 2029.

このレポートでは、MENA のeコマース市場の詳細な分析を提供し、その現在および将来の可能性に焦点を当てています。市場の推進要因、制約、課題、機会、および 2029 年までの CAGR の予測を詳細に調査しています。

Summary

The Middle East and North Africa (MENA) E-commerce market reached $xxx billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of xxx% from 2024 through 2029, reaching $xxx billion by the end of the year. Saudi Arabia led the regional market in 2023 with the highest market share, driven by increasing internet and smartphone penetration, rising online shopping adoption, and advances in digital technology. The market is expected to grow at a CAGR of xxx% through 2029.

The MENA region presents a compelling opportunity for E-commerce expansion, supported by several key growth drivers. Conducting a market study in this region is essential for understanding the evolving landscape, identifying untapped opportunities, and maintaining a competitive edge in the fast-changing E-commerce sector. For businesses looking to expand, MENA’s dynamic environment fosters innovation, accelerates market testing, and drives advances in digital commerce.

In the last decade, the region has grown significantly, fueled by rising investments in technology and digital infrastructure. Increased government and private-sector funding, along with the growing adoption of digital wallets, has created a supportive ecosystem for E-commerce expansion. As a result, the MENA region should play a pivotal role in the growth of the global e-commerce industry.

Report Scope:

This report explores the E-commerce markets in the Middle East and North Africa (MENA), using 2023 as a reference year and providing forecasts from 2024 through 2029, including compound annual growth rate (CAGR) projections. The market size is assessed from the perspective of E-commerce activity in the region. It examines factors influencing the industry, such as technological advances, economic conditions, and business considerations, and also offers market insights into the industry landscape. Additionally, the report analyzes key players in the E-commerce sector, categorizing them by type and product segment in the MENA region. It highlights growth drivers and assesses regional dynamics shaping the market.

このレポートは、中東および北アフリカ（MENA）のeコマース市場を調査し、2023年を基準年として、2024年から2029年までの予測（年平均成長率（CAGR）予測を含む）を提供します。市場規模は、この地域の電子商取引活動の観点から評価されています。技術の進歩、経済状況、ビジネス上の考慮事項など、業界に影響を与える要因を調査し、業界の展望に関する市場洞察も提供します。さらに、このレポートでは、eコマースセクターの主要プレーヤーを分析し、MENA地域のタイプと製品セグメント別に分類しています。成長の原動力を強調し、市場を形成する地域のダイナミクスを評価します。

This analysis excludes Turkey because its e-commerce market is more aligned with that of the European region. Turkey could distort the findings and fail to accurately represent the distinct opportunities and challenges faced by the rest of the MENA region. This exclusion allows for a more precise evaluation of MENA’s emerging E-commerce sector, particularly for businesses looking to expand into less developed markets.

Report Synopsis

Report Includes:

– An in-depth analysis of the current and future potential for e-commerce markets in the Middle East and Northern Africa (MENA) region

– Analyses of the MENA market trends, with revenue data for 2023, estimates for 2024, and projected CAGRs through 2029

– Estimate of the current market size and revenue prospects, accompanied by a market share analysis by e-commerce type, product type, and country

– Facts and figures pertaining to the current market dynamics, advances in technology, and regulations

– Insights into the ripple effects of the Ukraine-Russia war on e-commerce operations, including supply chain disruptions and regulatory hurdles

– Analysis of the industry structure, including key stakeholders’ market shares, product mapping, and recent key developments

Table of Contents

Chapter 1 Executive Summary

Market Outlook

Scope of the Study

Market Summary

Chapter 2 E-commerce Industry Outlook

Global E-commerce Industry Overview

MENA E-commerce Industry

Chapter 3 Market Dynamics

Market Dynamics

Market Drivers

Increasing Access to the Internet and Rise of 5G

Rise in Investment in E-commerce

Emerging Payment Solutions

Market Challenges

Data security concerns

Lack of Awareness About Technology

Dominance of Offline Retailer

Market Opportunities

Growing Demand for Foreign Products

Increasing Adaptation of Smartphones

Chapter 4 Market Segmentation

Segmentation Breakdown

Market Analysis by E-commerce Type

Market Analysis by Product Type

Chapter 5 Emerging Markets

Middle East and North African Market Analysis by Country

Saudi Arabia

United Arab Emirates

Israel

Egypt

GCC4

Rest of the Middle East & North Africa

Chapter 6 Competitive Landscape

Overview

Competitive Landscape

Concluding Remarks from BCC

Chapter 7 Appendix

Methodology

Sources

Abbreviations

List of Tables

Summary Table : MENA Market for E-commerce, by Country, Through 2029

Table 1 : E-commerce: Advantages & Challenges

Table 2 : Finding the E-commerce Sector, 2024 and 2025

Table 3 : Private Equity and Venture Capital Deals in the GCC E-commerce Sector, 2021-2024

Table 4 : MENA Market for E-commerce, by E-commerce Type, Through 2029

Table 5 : MENA Market for E-commerce, by Product Type, Through 2029

Table 6 : MENA Market for E-commerce, by Country, Through 2029

Table 7 : Saudi Arabian Market for E-commerce, Through 2029

Table 8 : Saudi Arabian Market for E-commerce, by Product Type, Through 2029

Table 9 : E-commerce Startups in Saudi Arabia

Table 10 : UAE Market for E-commerce, Through 2029

Table 11 : UAE Market for E-commerce, by Product Type, Through 2029

Table 12 : E-commerce Investor Companies in UAE

Table 13 : Israel Market for E-commerce, Through 2029

Table 14 : Israel Market for E-commerce, by Product Type, Through 2029

Table 15 : E-commerce Startups in Israel

Table 16 : Egyptian Market for E-commerce, Through 2029

Table 17 : Egyptian Market for E-commerce, by Product Type, Through 2029

Table 18 : E-Commerce Startups in Egypt

Table 19 : E-commerce Startups in GCC4

Table 20 : GCC4 Market for E-commerce, Through 2029

Table 21 : GCC4 Market for E-commerce, by Product Type, Through 2029

Table 22 : Rest of the MENA Market for E-commerce, Through 2029

Table 23 : Rest of the MENA Market for E-commerce, by Product Type, Through 2029

Table 24 : Strategic Developments in the MENA E-commerce Market, 2023-2025

Table 25 : Information Sources in this Report

Table 26 : Abbreviations Used in this Report

List of Figures

Summary Figure : MENA Market for E-commerce, by Country, 2023-2029

Figure 1 : Key Applications of the E-commerce Industry

Figure 2 : Global Market for E-commerce, 2023-2029

Figure 3 : MENA Share in Global E-commerce Market, 2023

Figure 4 : Market Dynamics of MENA E-commerce

Figure 5 : Connectivity Based on Mobile Internet Subscribers in MENA Region, 2023

Figure 6 : Sector-wise Investment in the MENA Region, 2024

Figure 7 : MENA Market Share of E-commerce, by E-commerce Type, 2023

Figure 8 : MENA Market Share of E-commerce, by Product Type, 2023

Figure 9 : MENA Market Share of E-commerce, by Country, 2023

Figure 10 : Saudi Arabian Market for E-commerce, 2023-2029

Figure 11 : Saudi Arabian Market Share of E-commerce, by Product Type, 2023

Figure 12 : UAE Market for E-commerce, 2023-2029

Figure 13 : UAE Market Share of E-commerce, by Product Type, 2023

Figure 14 : Israel Market for E-commerce, 2023-2029

Figure 15 : Israel Market Share of E-commerce, by Product Type, 2023

Figure 16 : Egyptian Market for E-commerce, 2023-2029

Figure 17 : Egyptian Market Share of E-commerce, by Product Type, 2023

Figure 18 : GCC4 Market for E-commerce, 2023-2029

Figure 19 : GCC4 Market Share of E-commerce, by Product Type, 2023

Figure 20 : Rest of the MENA Market for E-commerce, 2023-2029

Figure 21 : Rest of the MENA Market Share of E-commerce, by Product Type, 2023

BCC Research（BCCリサーチ）はライフサイエンス、センサ、マテリアル、環境、商取引関連市場を中心とした広範な市場調査レポートを出版する米国の調査会社です。

ライセンス別価格表

2024年11月より価格構成が大幅に変更になりました。最新の価格についてはお問合せください。

調査会社の事情により予告なしに変更されることがございます。最新の状況およびその他のパターンについてはお問い合わせください。

新価格表

ライセンスタイプ1

ライセンスタイプ2

ライセンスタイプ3

旧価格表

旧ライセンスタイプ1

旧ライセンスタイプ2

ご購入に関するご案内

価格・納期について

• 価格
• ウェブサイトに記載の外貨（定価）を見積日のTTSレートで換算後消費税を加えた金額が弊社からの請求金額になります。見積金額はレート変動に関係なく見積書発行日より2週間有効です。手数料（ハンドリングチャージ）無料。
• ライセンス
  • シングルユーザライセンス
    • 1名のみレポートファイルのご利用が可能です。
  • 2-5ライセンス
    • 同一企業内5名までレポートファイルのご利用が可能です。
  • サイトライセンス
    • 同一企業同住所内でレポートファイルのご利用が可能です。
  • エンタープライズライセンス
    • 同一企業内人数無制限でレポートファイルのご利用が可能です。
• 納品形態
  • Eメール
• 納期
  • ご注文後3営業日以内

ご注文方法

• レポートページ内のお問い合わせフォームより見積もりをご請求ください。確認次第見積書と発注書をお送りいたします。既に弊社の見積書をお持ちの場合にはEメールまたはFAXでご注文ください。

その他

• 商品の性質上、ご注文後のキャンセル/返品/交換はできません。ご了承ください。

BCC Researchが出版する調査レポートのサンプルページのご依頼、見積り、ご質問など購入前のご相談はいつでもお気軽にご連絡ください。

最新調査レポート

• がん免疫療法の技術と世界市場 2025-04-17
• 再生可能エネルギーの技術と世界市場 2025-04-17
• 木材・プラスチック複合材の技術と世界市場 2025-04-17
• 先端材料の調査レビュー　2024年 2025-04-16
• コールドチェーンの地域別市場分析：中東＆北アフリカ 2025-04-16

BCC Research  出版レポート一覧