ビデオオンデマンド: ソリューションと世界市場

出版：BCC Research（BCCリサーチ）　出版年月：2023年5月

Video On Demand: Solutions and Global Markets
ビデオオンデマンド: ソリューションと世界市場

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Report Highlights

The global market for video-on-demand (VoD) is estimated to increase from $80.6 billion in 2022 to reach $170.9 billion by 2027, at a compound annual growth rate (CAGR) of 16.2% from 2022 through 2027.

Summary:

Video on demand (VoD) is a media distribution system that enables users to stream video content at any time for their convenience. With video-on-demand service, viewers can select a video to view from a central server. This capability of video on demand eliminates the constraints of the traditional broadcasting system. Because streaming a video uses a lot of data and takes up a significant amount of bandwidth, many large video-on-demand providers use a content delivery network (CDN) to quickly deliver high-quality streaming. Over the last few years, video-on-demand streaming services have grown in number and popularity. Across many countries, consumers have dropped traditional television providers and instead entirely rely on streaming services for their television entertainment. The most popular use of video on demand is for entertainment purposes, but it is also used as a system for distributing educational and even fitness video content.

The global market for video on demand was estimated to be $REDACTED billion in 2021. It is projected that the video-on-demand market will grow at a CAGR of REDACTED% to reach $REDACTED billion by the end of 2027. Some of the major factors driving the growth of the market for video on demand include growing internet penetration, increasing use of smartphones and smart TVs, rising trend of cord shaving and cord cutting, and innovation in streaming platforms. However, video-on-demand market growth is being hampered by increasing video piracy.

In this report, the global market for video on demand is segmented based on solution, monetization model, vertical, device, and geography. The video-on-demand market based on solution is categorized into Internet Protocol television (IPTV), pay TV video on demand, and over-the-top (OTT) services. Internet Protocol television (IPTV) currently dominates the market and was valued at $REDACTED billion in 2021. It is estimated that the video-on-demand market for IPTV will grow at a CAGR of REDACTED% to reach $REDACTED billion by the end of 2027. IPTV has become popular over the years because of its features that enable subscribers to watch not only TV shows on their favorite channels but also live broadcasts of their favorite shows and movies, as well as live games such as cricket, football, and so forth.

Based on the monetization model, the global video-on-demand market has been segmented into subscription video on demand (SVoD), transactional video on demand (TVoD), and advertisement-based video on demand (AVoD). The SVoD model gives users unlimited access to the entire library of content for a recurring fee, which could be charged weekly, monthly or yearly. SVoD is the most common form of video on demand and has the highest share of the market. Subscription video on demand (SVoD) was valued at $REDACTED billion in 2021 and is forecast to reach $REDACTED billion by the end of 2027.

Based on vertical, the global video-on-demand market has been segmented into media and entertainment, education and training, health and fitness, and other, with the last including travel, documentaries, news, and more. Media and entertainment represent the largest segment of the video-on-demand market. It includes movies, TV shows, and other types of entertainment content such as music videos and gaming. The media and entertainment segment was valued at $REDACTED billion in 2021 and is forecast to reach $REDACTED billion by the end of 2027, with a CAGR of REDACTED%.

Report Scope:

In this report, the market has been segmented based on solution, monetization model, vertical, device, and geographical region. The report provides an overview of the global video-on-demand market and analyzes market trends. Using 2021 as the base year, the report provides estimated market data for the forecast period of 2022 through 2027. Revenue forecasts for this period are segmented based on solution, monetization model, vertical, device, and geography.

Based on solution, the market has been categorized into Internet Protocol television (IPTV), Pay TV video on demand, and over-the-top (OTT) service. Based on delivery model, the market has been segmented into subscription video on demand (SVoD), transactional video on demand (TVoD), and advertisement-based video on demand (AVoD). Based on vertical, the market has been segmented into media and entertainment, education and training, health and fitness, and others. Based on device, the market has been segmented into TVs, PCs, smartphones, and others. In addition, the report also offers a major regional analysis of North America, Europe, Asia-Pacific, and the rest of the world (RoW). Market values have been estimated based on the total revenue of video-on-demand solution providers.

COVID-19 has had a massive impact on society since the start of 2020. This report considers the impact of COVID-19 and the economic slowdown that it created. The report covers the market for video on demand regarding the user base across different regions. It also highlights major trends and challenges that will affect the market and the vendor landscape. The report estimates the global market for video on demand in 2021 and provides projections for the expected market size through 2027.

Report Synopsis

Report Includes:

– 41 data tables and 17 additional tables
– An up-to-date overview and industry analysis of the global video-on-demand (VoD) market
– Analyses of the global market trends, with historic market revenue (sales figures) for 2021, estimates for 2022, forecasts for 2023, and projections of compound annual growth rates (CAGRs) through 2028
– Highlights of emerging technology trends, opportunities and gaps estimating current and future demand in the market for edge security, and identification of the major regions and countries involved in video-on-demand market developments
– Estimation of the actual market size and revenue forecast for the global video-on-demand market, and corresponding market share analysis based on solution, monetization/delivery model, end user vertical, device type, and region
– Updated information on the recent market dynamics, industry shifts and regulations, and other macroeconomic variables that will shape and influence this market in the coming years (2022-2027)
– A relevant patent analysis with corresponding number of patent applications and patents granted on video-on-demand technologies and solutions
– Insight into the recent industry structure on video-on-demand, competitive aspects of each product segment, increasing investment on R&D activities, market development strategies, and company value share analysis
– Identification of the major stakeholders and analysis of the competitive landscape based on recent developments, products and services offerings, and segmental revenues
– Descriptive company profiles of the leading global players, including Amazon, Alphabet Inc., Apple Inc., Netflix Inc., The Walt Disney Co., and Paramount Global

目次

Table of Contents
Chapter 1 Introduction
1.1 Overview
1.2 Study Goals and Objectives
1.3 Reasons for Doing This Study
1.4 What’s New in This Update?
1.5 Scope of Report
1.6 Information Sources
1.7 Intended Audiences
1.8 Research Methodology
1.9 Geographic Breakdown
1.10 Analyst’s Credentials
1.11 BCC Custom Research
1.12 Related BCC Research Reports
Chapter 2 Summary and Highlights
Chapter 3 Market Overview
3.1 Video on Demand on Cloud
3.2 Evolution of Video on Demand
3.2.1 Future of Video Industry
3.3 Video-on-demand Infrastructure
3.3.1 Video Content Management System (CMS)
3.3.2 Content Delivery Network (CDN)
3.3.3 Robust Video Player
3.3.4 Payment System
3.3.5 Maintenance and Update
3.4 Value-chain Analysis of Video-on-demand Market
3.5 Impact of COVID-19 on the Video-on-demand Market
Chapter 4 Market Dynamics
4.1 Introduction
4.2 Market Drivers
4.2.1 Growing Internet Penetration
4.2.2 Increasing Penetration of Smartphones and Smart TVs
4.2.3 Impact of 5G on Video on Demand
4.2.4 Expansion into Emerging Markets
4.3 Market Restraints
4.3.1 Piracy Affecting the Video-on-demand Market
4.3.2 Limitation of Content Availability
4.4 Market Opportunities
4.4.1 Advanced Technology
4.4.2 Global Expansion
4.4.3 Advertising Revenue
Chapter 5 Market Breakdown by Solution
5.1 Introduction
5.2 Internet Protocol Television (IPTV)
5.2.1 Types of Internet Protocol Television
5.2.2 History of IPTV
5.2.3 Growth of IPTV Video on Demand
5.3 Pay-TV Video on Demand
5.3.1 Over-the-top (OTT) Services
Chapter 6 Market Breakdown by Monetization Model
6.1 Introduction
6.2 Subscription Video on Demand (SVoD)
6.3 Transactional Video on Demand (TVoD)
6.4 Advertisement-based Video on Demand (AVoD)
Chapter 7 Market Breakdown by Vertical
7.1 Introduction
7.2 Media and Entertainment
7.3 Education and Training
7.4 Health and Fitness
7.5 Others
Chapter 8 Market Breakdown by Device
8.1 Introduction
8.2 TV
8.3 PCs
8.4 Smartphones
8.5 Others
Chapter 9 Market Breakdown by Region
9.1 Introduction
9.2 North America
9.2.1 U.S.
9.2.2 Canada
9.2.3 Mexico
9.3 Europe
9.3.1 Germany
9.3.2 U.K.
9.3.3 France
9.3.4 Rest of Europe
9.4 Asia-Pacific
9.4.1 Japan
9.4.2 China
9.4.3 India
9.4.4 South Korea
9.4.5 Rest of Asia-Pacific
9.5 RoW
Chapter 10 Patent Analysis
10.1 Global Video-on-demand Patents, by Applicant Company
Chapter 11 Competitive Landscape
11.1 Competitive Landscape
11.2 Strategic Analysis
Chapter 12 Company Profiles
AKAMAI TECHNOLOGIES
ALPHABET INC. (GOOGLE INC.)
AMAZON INC.
APPLE INC.
AT&T INC.
COMCAST CORP.
INDIEFLIX GROUP INC.
IQIYI INC.
NETFLIX INC.
PARAMOUNT
ROKU INC.
TENCENT HOLDINGS LTD.
THE WALT DISNEY CO.
VERIZON COMMUNICATIONS INC.

List of Tables
Summary Table : Global Video-on-demand Market, by Region, Through 2027
Table 1 : Global Video-on-demand Market, by Solution, Through 2027
Table 2 : Global Video-on-demand Market, by Monetization Model, Through 2027
Table 3 : Global Video-on-demand Market, by Vertical, Through 2027
Table 4 : Global Video-on-demand Market, by Device, Through 2027
Table 5 : Global Video-on-demand Market, by Region, Through 2027
Table 6 : North American Video-on-demand Market, by Solution, Through 2027
Table 7 : North American Video-on-demand Market, by Monetization Model, Through 2027
Table 8 : North American Video-on-demand Market, by Vertical, Through 2027
Table 9 : North American Video-on-demand Market, by Device, Through 2027
Table 10 : North American Video-on-demand Market, by Country, Through 2027
Table 11 : Top Subscription Video Services in the U.S., Ranked by Number of Subscribers, 2021
Table 12 : European Video-on-demand Market, by Solution, Through 2027
Table 13 : European Video-on-demand Market, by Monetization Model, Through 2027
Table 14 : European Video-on-demand Market, by Vertical, Through 2027
Table 15 : European Video-on-demand Market, by Device, Through 2027
Table 16 : European Video-on-demand Market, by Country, Through 2027
Table 17 : Asia-Pacific Video-on-demand Market, by Solution, Through 2027
Table 18 : Asia-Pacific Video-on-demand Market, by Monetization Model, Through 2027
Table 19 : Asia-Pacific Video-on-demand Market, by Vertical, Through 2027
Table 20 : Asia-Pacific Video-on-demand Market, by Device, Through 2027
Table 21 : Asia-Pacific Video-on-demand Market, by Country, Through 2027
Table 22 : RoW Video-on-demand Market, by Solution, Through 2027
Table 23 : RoW Video-on-demand Market, by Monetization Model, Through 2027
Table 24 : RoW Video-on-demand Market, by Vertical, Through 2027
Table 25 : RoW Video-on-demand Market, by Device, Through 2027
Table 26 : RoW Video-on-demand Market, by Sub-region, Through 2027
Table 27 : Global Video-on-demand Patents, by Applicant Company, 2022
Table 28 : Top 10 Popular OTT Platforms, 2021
Table 29 : Number of Viewers of Popular OTT Platforms, 2022
Table 30 : Recent Developments, Global Video-on-demand Market, Feb 2021–Mar 2023
Table 31 : Akamai Technologies: Net Revenue, 2019–2021
Table 32 : Akamai Technologies: Products and Services
Table 33 : Alphabet Inc.: Net Revenue, 2019–2021
Table 34 : Alphabet Inc.: Products and Services
Table 35 : Amazon Inc.: Net Revenue, 2019–2021
Table 36 : Amazon Inc.: Products and Services
Table 37 : Apple Inc.: Net Revenue, 2019–2021
Table 38 : Apple Inc.: Products and Services
Table 39 : AT&T Inc.: Net Revenue, 2019–2021
Table 40 : AT&T Inc.: Products and Services
Table 41 : Comcast Corp.: Net Revenue, 2019–2021
Table 42 : Comcast Corp.: Products and Services
Table 43 : IndieFlix Group Inc.: Products and Services
Table 44 : iQIYI Inc.: Net Revenue, 2019–2021
Table 45 : iQIYI Inc.: Products and Services
Table 46 : Netflix Inc.: Net Revenue, 2019–2021
Table 47 : Netflix Inc.: Products and Services
Table 48 : Paramount: Net Revenue, 2019–2021
Table 49 : Paramount: Products and Services
Table 50 : Roku Inc.: Net Revenue, 2019–2021
Table 51 : Roku Inc.: Products and Services
Table 52 : Tencent Holdings Ltd.: Net Revenue, 2019–2021
Table 53 : Tencent Holdings Ltd.: Products and Services
Table 54 : The Walt Disney Co.: Net Revenue, 2019–2021
Table 55 : The Walt Disney Co.: Products and Services
Table 56 : Verizon Communications Inc.: Net Revenue, 2019–2021
Table 57 : Verizon Communications Inc.: Products and Services

List of Figures
Summary Figure : Global Video-on-demand Market Share, by Region, 2021
Figure 1 : Value Chain Analysis of Video-on-demand Market
Figure 2 : Global Video-on-demand Market Share, by Solution, 2021
Figure 3 : Global Video-on-demand Market Share, by Monetization Model, 2021
Figure 4 : Global Video-on-demand Market Share, by Vertical, 2021
Figure 5 : Global Video-on-demand Market Share, by Device, 2021
Figure 6 : Global Video-on-demand Market Share, by Region, 2021
Figure 7 : U.S. Video-on-demand Market, 2021–2027
Figure 8 : Canadian Video-on-demand Market, 2021–2027
Figure 9 : Mexican Video-on-demand Market, 2021–2027
Figure 10 : German Video-on-demand Market, 2021–2027
Figure 11 : U.K. Video-on-demand Market, 2021–2027
Figure 12 : French Video-on-demand Market, 2021–2027
Figure 13 : Rest of European Video-on-demand Market, 2021–2027
Figure 14 : Japanese Video-on-demand Market, 2021–2027
Figure 15 : Chinese Video-on-demand Market, 2021–2027
Figure 16 : Indian Video-on-demand Market, 2021–2027
Figure 17 : South Korean Video-on-demand Market, 2021–2027
Figure 18 : Rest of Asia-Pacific Video-on-demand Market, 2021–2027
Figure 19 : South American Video-on-demand Market, 2021–2027
Figure 20 : Middle Eastern and African Video-on-demand Market, 2021–2027
Figure 21 : Global Video-on-demand Patent Applications and Patents Granted, by Year, 2018–2022
Figure 22 : Global Video-on-demand Market Share Analysis, 2021
Figure 23 : Akamai Technologies: Sales Share, by Segment, 2021
Figure 24 : Akamai Technologies: Sales Share, by Region, 2021
Figure 25 : Alphabet Inc.: Revenue Share, by Component, 2021
Figure 26 : Alphabet Inc.: Revenue Share, by Region/Country, 2021
Figure 27 : Amazon Inc.: Sales Share, by Segment, 2021
Figure 28 : Amazon Inc.: Sales Share, by Component, 2021
Figure 29 : Amazon Inc.: Sales Share, by Region/Country, 2021
Figure 30 : Apple Inc.: Revenue Share, by Category, 2021
Figure 31 : Apple Inc.: Revenue Share, by Region/Country, 2021
Figure 32 : AT&T Inc.: Sales Share, by Business Segment, 2021
Figure 33 : AT&T Inc.: Sales Share, by Region/Country, 2021
Figure 34 : Comcast Corp.: Revenue Share, by Segment, 2021
Figure 35 : Comcast Corp.: Sales Share, by Region/Country, 2021
Figure 36 : iQIYI Inc.: Revenue Share, by Business Segment, 2021
Figure 37 : Netflix Inc.: Revenue Share, by Business Segment, 2021
Figure 38 : Netflix Inc.: Revenue Share, by Region, 2021
Figure 39 : Paramount: Revenue Share, by Segment, 2021
Figure 40 : Roku Inc.: Revenue Share, by Segment, 2021
Figure 41 : Tencent Holdings Ltd.: Revenue Share, by Business Segment, 2021
Figure 42 : Tencent Holdings Ltd.: Revenue Share, by Region/Country, 2021
Figure 43 : The Walt Disney Co.: Revenue Share, by Business Segment, 2021
Figure 44 : The Walt Disney Co.: Media Networks Segment Revenue Share, by Component, 2021
Figure 45 : The Walt Disney Co.: Revenue Share, by Region, 2021
Figure 46 : Verizon Communications Inc.: Revenue Share, by Business Segment, 2021