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Report Overview

Digital Signage IoT Applications is the fourth consecutive report from Berg Insight analysing the latest developments on the global digital signage market. This strategic research report from Berg Insight provides you with 90 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

The number of connected digital signage displays will reach 149 million units in 2028

Digital signage is an ambiguous term used in reference to a wide range of solutions for presenting media and information on digital displays. There is no universally accepted definition of what the term encompasses, but it generally includes a broad range of solutions as diverse as traffic signs, menu boards and in-flight entertainment displays. Berg Insight’s definition is a system that comprises a connected display screen, a media player and a content management system that are managed over a local network or remotely. Systems that require manual intervention, such as swapping an SD card in the media player to load new content, are left outside of the scope of this report.

The first connected digital signage solutions were commercially launched about three decades ago. Since then, digital signage solutions have found their way into nearly every possible vertical market and a wide variety of application areas. The untapped potential is still vast and the industry is expected to continue to experience strong growth in the coming years. Berg Insight forecasts that global shipments of display screens for digital signage will grow from 21.2 million units in 2023 at a compound annual growth rate (CAGR) of 11.6 percent to reach 36.6 million units by 2028. The number of digital signage displays in active use is at the same time estimated to grow at a CAGR of 10.3 percent during the next five years from 91.5 million units in 2023 to 149.4 million units in 2028.

Leading providers of digital signage solutions include CMS software providers such as Scala (owned by STRATACACHE) as well as Uniguest, Navori and Poppulo; media player vendors such as BrightSign, AOPEN (owned by Acer Group), Giada, IBASE, Shuttle and IAdea; and display manufacturers such as Samsung, LG, PPDS (Philips) and Sharp NEC Display Solutions. Despite many well-known vendors active in the market, the value chain is still fragmented and hundreds of companies compete worldwide. Industry consolidation took a pause during the Covid-19 pandemic and has now regained momentum. Berg Insight anticipates that the M&A activity will accelerate in the coming years as digital signage not only affirms its place as a central platform for digital marketing but increasingly becomes critical for business operations in many verticals.

Table of Contents

Executive Summary
1 Introduction
1.1 Overview of the digital signage industry
1.2 The digital signage value chain
1.2.1 Display screen vendors
1.2.2 Media player vendors
1.2.3 Content management system providers
1.2.4 Installers, system integrators and network operators
1.3 Application areas
1.3.1 Retail
1.3.2 Office and enterprise
1.3.3 Healthcare
1.3.4 Transportation
1.3.5 Education
1.3.6 Foodservice
1.3.7 Manufacturing and logistics
1.3.8 Outdoor signage
2 Evolution of the Digital Signage Industry
2.1 Advancements in technology
2.1.1 From non-connected to connected digital signs
2.1.2 Media player form factors
2.1.3 Display technologies
3 Vendor Profiles
3.1 Media player vendors
3.1.1 Advantech
3.1.2 AOPEN (Acer Group)
3.1.3 Arrow Electronics
3.1.4 BrightSign
3.1.5 Giada
3.1.6 IAdea
3.1.7 IBASE
3.1.8 Rikomagic
3.1.9 Shuttle
3.2 Display screen vendors
3.2.1 DynaScan Technology
3.2.2 Elo Touch Solutions
3.2.3 Goodview (CVTE Group)
3.2.4 Hisense Group
3.2.5 iiyama
3.2.6 Leyard and Planar
3.2.7 LG Electronics
3.2.8 Panasonic
3.2.9 PPDS (Philips)
3.2.10 ProDVX
3.2.11 Samsung Electronics
3.2.12 Sharp NEC Display Solutions
3.2.13 Sony
3.2.14 Vestel Group
3.3 Content management system providers
3.3.1 Appspace
3.3.2 Broadsign International
3.3.3 Cineplex Digital Media
3.3.4 Creative Realities
3.3.5 Deneva (ICON Multimedia)
3.3.6 Dise (Vertiseit)
3.3.7 easescreen
3.3.8 Grassfish (Vertiseit)
3.3.9 Intuiface
3.3.10 Korbyt
3.3.11 Mood Media
3.3.12 Mvix
3.3.13 Navori Labs
3.3.14 Nsign.tv
3.3.15 OptiSigns
3.3.16 PADS4 (NDS)
3.3.17 Poppulo
3.3.18 Rise Vision (AUO Display Plus)
3.3.19 Scala (STRATACACHE)
3.3.20 Signagelive
3.3.21 Spectrio
3.3.22 STRATACACHE
3.3.23 Telelogos
3.3.24 Uniguest
3.3.25 Visual Art
3.3.26 Waapiti
3.3.27 Wondersign (GigaCloud Technology)
3.3.28 ZetaDisplay
4 Forecasts and Conclusions
4.1 Market trends and drivers
4.1.1 The digital signage market expands
4.1.2 Industry consolidation reduces market fragmentation
4.1.3 Developments in the CMS market hold the potential to disrupt the value chain
4.1.4 Technological advancements continue to drive market development
4.1.5 Digital signage has affirmed its place as a central platform for digital marketing
4.1.6 Retail media is the new talk of the town
4.1.7 The growing importance of sustainability in digital signage
4.2 Market forecasts
4.2.1 Digital signage displays
4.2.2 Media players
4.2.3 Connectivity in digital signage
Glossary

List of Figures

Figure 1.1: Digital signage value chain …………………………………………………………………………….. 4
Figure 1.2: Examples of display form factors …………………………………………………………………….. 4
Figure 1.3: Examples of DOOH network operators ……………………………………………………………. 6
Figure 1.4: Examples of digital signs in retail stores …………………………………………………………… 7
Figure 1.5: Examples of digital signs in an office building ………………………………………………….. 8
Figure 1.6: Information displays for transportation …………………………………………………………….. 9
Figure 1.7: Digital menu boards …………………………………………………………………………………….. 10
Figure 1.8: Information display for logistics and manufacturing…………………………………………. 11
Figure 1.9: Digital billboard …………………………………………………………………………………………… 11
Figure 2.1: Local and remote management of digital signage networks …………………………….. 14
Figure 2.2: Media player form factors …………………………………………………………………………….. 15
Figure 2.3: Comparison of display technologies ……………………………………………………………… 16
Figure 3.1: Advantech’s DS-450 and DS-085 ………………………………………………………………….. 20
Figure 3.2: Chromebox Mini 2 and ACE Mini (DE3650 S) by AOPEN …………………………………. 21
Figure 3.3: BrightSign’s Series 5 line of digital signage media players ………………………………. 23
Figure 3.4: Giada’s D613 ……………………………………………………………………………………………… 25
Figure 3.5: Rikomagic’s V5, V7P, DS02 and DS03 …………………………………………………………… 27
Figure 3.6: Overview of WP600 media player & webOS 6.0 Smart Signage Platform …………… 35
Figure 3.7: Samsung SmartThings PRO dashboard ………………………………………………………… 39
Figure 4.1: Examples of acquisitions in the digital signage space (2020–2024) …………………… 74
Figure 4.2: Installed base of digital signage systems (World 2023–2028) …………………………… 81
Figure 4.3: Digital signage display market forecast (World 2023–2028) ……………………………… 82
Figure 4.4: Digital signage media player market forecast (World 2023–2028) ……………………… 83
Figure 4.5: Digital signage connectivity technologies (World 2023–2028) …………………………… 84

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