スマートホームとホームオートメーション　第12版

欧州と北米におけるホームオートメーションシステムの出荷数とサービス料金の収益は、2024年の877億ユーロから2029年には1,439億ユーロに達し、年平均成長率は10.4％での成長になると Berg Insightでは予測しています。

Berg Insight（ベルグインサイト）「スマートホームとホームオートメーション　第12版 – Smart Homes and Home Automation – 12th Edition」は欧州と北米のスマートホーム市場最新動向を調査・分析し、また5年予測も提供しています。

主な掲載内容と特長

• 主要企業のエグゼクティブ30名とのインタビューを基にした洞察
• スマートホームとホームオートメーションのエコシステムを360度俯瞰
• 主要垂直市場セグメントにおける業界動向のサマリー
• 欧州と北米におけるスマートホームシステムの採用に関する統計データ
• 2029年までの市場予測
• 産業プレイヤにおける最新構想
• 市場主要ベンダの最新企業情報

主な掲載内容

• スマートホームとホームオートメーション
• ネットワークと通信技術
  • 概観
  • スマートホームネットワーク技術と規格
  • スマートホームハブとインテグレーションサービス
  • スマートホームプラットフォームとホワイトラベルソリューションプロバイダ
• ポイントソリューションプロバイダ
  • 市場概観
  • セキュリティとアクセス制御システムベンダ
  • エネルギー管理と温度調節システムベンダ
  • 視聴覚とエンターテインメントシステムベンダ
  • 照明と窓制御システムベンダ
  • 灌漑管理と水管理システムベンダ
  • ホームアプライアンスベンダ
  • サービスロボットベンダ
•  家全体のシステム（ホールホームシステム）ベンダとサービス提供会社
  • 市場概観
  • 市場セグメントと市場開拓戦略
  • ホールホームシステムベンダ
  • サービス提供会社
• 市場予測とまとめ
  • 欧州
    • 収益
    • 出荷数
    • インストールベース
  • 北米
    • 収益
    • 出荷数
    • インストールベース
  • 人気のあるスマートホーム製品カテゴリ
  • 市場動向と分析

Report Overview

Smart Homes and Home Automation is the twelfth consecutive report from Berg Insight analysing the latest developments and trends on the smart home markets in Europe and North America. This strategic research report provides you with 240 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

How should the mobile industry address the vast business opportunity in connected smart homes? Berg Insight estimates that revenues from home automation system shipments and service fees in Europe and North America will grow at a compound annual growth rate of 10.4 percent from € 87.7 billion in 2024 to € 143.9 billion in 2029. Get a 360-degree perspective on the rapid evolution of the home automation market in this comprehensive 240-page strategy report.

Highlights from the report:

139 million homes in Europe and North America were smart at the end of 2024

Smart home and home automation systems include a wide range of solutions for controlling, monitoring and automating functions in the home. Berg Insight’s definition of a smart home system is one that is accessible from remote and includes a smartphone app or a web portal user interface. Devices that can only be controlled and automated locally, through switches, timers, sensors and remote controls, are thus not included in the scope of this study. Smart home systems can be grouped into seven primary categories: security and access control systems; energy management and climate control systems; audio-visual and entertainment systems; lighting and window control systems; home appliances; service robotics and irrigation and water management systems.
A point solution will in many cases constitute a consumer’s first smart home purchase. The most popular point solutions to date, in terms of sold units, include smart thermostats, smart light bulbs, smart plugs, connected security cameras, voice-controlled smart speakers and floor cleaning robots. These products are marketed by incumbent OEMs such as Signify, Resideo, Danfoss, Belkin, Chamberlain, Schlage, Assa Abloy and iRobot and newer entrants such as Ecobee, Sonos, Arlo, Nuki, Mysa, IKEA, Wyze Labs and SharkNinja. In the whole-home system market, traditional home automation vendors such as Crestron Electronics, Control4, Savant Systems, eQ-3, Shelly, Somfy and Loxone are facing new competition as companies from adjacent industries have entered the market. Communications and security service providers such as Verisure, ADT, Vivint, Comcast, SimpliSafe and Telus have established themselves among the largest whole-home solution vendors in North America and Europe by combining home security services with smart home features.

The North American smart home market continues to grow. The installed base of smart home systems reached 305.8 million at the end of 2024. An estimated 64.4 million of these were multifunction or whole-home systems whereas 241.4 million were point solutions designed for one specific function. As some homes have more than one smart system in use, the installed base totalled an estimated 66.7 million smart homes at the end of the year. This corresponds to 44.8 percent of all households, placing North America as the most advanced smart home market in the world. Between 2024 and 2029, the number of households that adopt smart home systems is forecasted to grow at a compound annual growth rate (CAGR) of 6.4 percent, resulting in 90.9 million smart homes at the end of the forecast period. Market revenues reached US$_52.4 billion (€ 48.4 billion) in 2024. The market is expected to grow at a CAGR of 9.3 percent between 2024 and 2029, reaching US$_81.8 billion (€ 75.6 billion) in yearly revenues at the end of the forecast period.

The European market for smart home systems is still behind the North American market in terms of market penetration and maturity. However, the market has now grown to become almost as large as the North American market. At the end of 2024, there were a total of 240.1 million smart home systems in use in the EU27+3 countries. Around 46.4 million of these systems were multifunction or whole-home systems whereas 193.7 million were point solutions. This corresponds to around 72.8 million smart homes when overlaps are taken into account, meaning that 30.7 percent of all households in Europe were smart at the end of the year. The number of European households to adopt smart home systems is forecasted to grow at a compound annual growth rate (CAGR) of 7.2 percent during the next five years, resulting in 102.8 million smart homes by 2029. Market revenues reached € 39.3 billion (US$ 42.5 billion) in 2024. The market is forecasted to grow at a CAGR of 11.7 percent between 2024 and 2029 to reach € 68.3 billion (US$ 73.9 billion) at the end of the forecast period.

The outlook for the smart home market in the coming years is positive. Connectivity adds several benefits to the most commonly used products and systems in the home, including home security systems, door locks, indoor climate control devices, lights, irrigation systems, home appliances and entertainment solutions. The ability to view information and manage various settings of the home remotely enables energy and cost savings, enhances security and safety, and provides convenience for homeowners. In several product categories, connectivity is now becoming a standard feature and consumers are increasingly expecting new products to be smart and connected.

Table of Contents

Executive Summary

1 Smart Homes and Home Automation

1.1 Introduction

1.2 Types of home automation

1.2.1 Security and access control systems 6
1.2.2 Energy management and climate control systems
1.2.3 Audio-visual and entertainment systems
1.2.4 Lighting and window control systems
1.2.5 Irrigation and water management systems
1.2.6 Home appliances
1.2.7 Service robotics
1.2.8 Multifunction and whole-home automation systems

1.3 Home automation market segments

1.3.1 Mainstream houses and multi-family dwellings
1.3.2 The custom/luxury segment
1.3.3 New homes versus existing homes

1.4 Channels to market

1.4.1 Professional installation
1.4.2 Retail
1.4.3 Service providers

2 Networks and Communications Technologies

2.1 Overview

2.1.1 Different approaches to establishing interoperability
2.1.2 Technology choices of product OEMs
2.1.3 Technology choices of whole-home solution vendors

2.2 Smart home networking technologies and standards

2.2.1 Bluetooth
2.2.2 DECT ULE
2.2.3 EnOcean
2.2.4 Home Connectivity Alliance (HCA)
2.2.5 KNX
2.2.6 Matter
2.2.7 Open Connectivity Foundation
2.2.8 OpenTherm
2.2.9 Thread
2.2.10 Wi-Fi
2.2.11 Zigbee
2.2.12 Z-Wave

2.3 Smart home hubs and integration services

2.3.1 Amazon Alexa
2.3.2 Apple HomeKit and Siri
2.3.3 Flic (Shortcut Labs)
2.3.4 Google Home and Google Assistant
2.3.5 Home Assistant
2.3.6 Homey (LG Electronics)
2.3.7 IFTTT
2.3.8 LG Electronics
2.3.9 Mediola
2.3.10 Olisto
2.3.11 Samsung SmartThings

2.4 Smart home platform and white-label solution providers

2.4.1 Alarm.com
2.4.2 Ayla Networks
2.4.3 Essence Group
2.4.4 Leedarson IoT Technology
2.4.5 OBLO Living
2.4.6 Onics
2.4.7 ThroughTek
2.4.8 Tuya

3 Point Solution Providers

3.1 Market overview

3.1.1 Point solutions – an entry into the smart home
3.1.2 Smart home strategies for product OEMs
3.1.3 New entrants challenge incumbents with connected products

3.2 Security and access control system vendors

3.2.1 Arlo Technologies
3.2.2 Assa Abloy
3.2.3 Canary (Smartfrog Group)
3.2.4 Chamberlain Group
3.2.5 Ezviz Network (Hikvision)
3.2.6 Minut
3.2.7 Nuki Home Solutions
3.2.8 Reolink
3.2.9 Schlage (Allegion)
3.2.10 Wyze Labs

3.3 Energy management and climate control system vendors

3.3.1 Copeland
3.3.2 Danfoss
3.3.3 Ecobee (Generac)
3.3.4 Eve Systems (ABB)
3.3.5 Google Nest
3.3.6 Mysa
3.3.7 Netatmo (Legrand)
3.3.8 Sensibo
3.3.9 Tado

3.4 Audio-visual and entertainment system vendors

3.4.1 Bose
3.4.2 Harman (Samsung Electronics)
3.4.3 Kaleidescape
3.4.4 Naim Audio
3.4.5 Sonos

3.5 Lighting and window control system vendors

3.5.1 Acuity Brands
3.5.2 IKEA
3.5.3 Ledvance (MLS)
3.5.4 Leviton
3.5.5 LIFX (Feit Electric)
3.5.6 Merkury Innovations
3.5.7 Plejd
3.5.8 Signify
3.5.9 Velux

3.6 Irrigation and water management system vendors

3.6.1 Flume
3.6.2 Gardena and Orbit Irrigation (Husqvarna)
3.6.3 Moen (Fortune Brands Innovations)
3.6.4 Phyn
3.6.5 Rachio

3.7 Home appliances vendors

3.7.1 BSH Hausgeräte (Bosch)
3.7.2 Electrolux
3.7.3 GE Appliances (Haier)
3.7.4 Haier Smart Home
3.7.5 Whirlpool

3.8 Service robotics vendors

3.8.1 Ambrogio Robot (Zucchetti Centro Sistemi)
3.8.2 Dyson
3.8.3 Ecovacs
3.8.4 Husqvarna
3.8.5 iRobot
3.8.6 Labrador Systems
3.8.7 Robomow (Stanley Black & Decker)
3.8.8 Roborock
3.8.9 SharkNinja
3.8.10 Worx Landroid (Positec)

4 Whole-Home System Vendors and Service Providers

4.1 Market overview

4.2 Market segments and go-to-market strategies

4.2.1 Traditional home automation
4.2.2 DIY systems
4.2.3 Professionally monitored security

4.3 Whole-home system vendors

4.3.1 ABB
4.3.2 Bosch
4.3.3 Control4 (Resideo)
4.3.4 Crestron Electronics
4.3.5 Delta Dore
4.3.6 D-Link
4.3.7 Eltako
4.3.8 Ezlo Innovation
4.3.9 Futurehome (FHSD Connect)
4.3.10 Gira
4.3.11 Grenton
4.3.12 HomeMatic (eQ-3)
4.3.13 Legrand
4.3.14 Loxone Electronics
4.3.15 Lutron Electronics
4.3.16 myGEKKO (Ekon)
4.3.17 Nice Group
4.3.18 Resideo Technologies
4.3.19 Savant Systems
4.3.20 Schneider Electric
4.3.21 Shelly Group
4.3.22 Somfy
4.3.23 Sonoff (ITEAD Intelligent Systems)
4.3.24 TP-Link
4.3.25 Universal Electronics
4.3.26 Xiaomi

4.4 Service providers

4.4.1 ADT
4.4.2 Brinks Home (Monitronics)
4.4.3 Centrica
4.4.4 Comcast
4.4.5 Deutsche Telekom
4.4.6 Frontpoint
4.4.7 Prosegur
4.4.8 Ring (Amazon)
4.4.9 Sector Alarm
4.4.10 Simplisafe
4.4.11 Telus
4.4.12 Toon (Eneco)
4.4.13 Verisure
4.4.14 Vivint Smart Home (NRG Energy)

5 Market Forecasts and Conclusions

5.1 Europe

5.1.1 Revenues
5.1.2 Shipments
5.1.3 Installed base

5.2 North America

5.2.1 Revenues
5.2.2 Shipments
5.2.3 Installed base

5.3 Popular smart home product categories

5.3.1 Smart speakers and displays
5.3.2 Smart thermostats and radiator valves
5.3.3 Smart lighting
5.3.4 Floor cleaning robots

5.4 Market trends and analysis

5.4.1 Can AI revolutionise the smart home market?
5.4.2 A new major platform player is challenging the incumbents
5.4.3 Will smart speakers and voice assistant services have a renaissance with AI?
5.4.4 Will Matter solve the interoperability problems in the smart home industry?
5.4.5 Surging energy prices create demand for smart energy efficiency solutions
5.4.6 Connectivity – soon a standard feature in the home appliances segment
5.4.7 Lower price points opens the doors to the mass market
5.4.8 Cellular IoT in the smart home and home security markets
5.4.9 Short product lifecycles damage consumer trust
5.4.10 Smart home companies introduce paid services
5.4.11 Smart insurance for the connected home
5.4.12 Mergers and acquisitions in the smart home industry

Glossary

List of Figures

Figure 1.1: Example of an alarm system …………… 5
Figure 1.2: Examples of security and access control systems ……….. 6
Figure 1.3: Examples of energy management and climate control devices …….. 8
Figure 1.4: Sonos multi-room audio system …………… 9
Figure 1.5: Philips Hue lighting system …………… 10
Figure 1.6: B-hyve smart watering solution…………… 11
Figure 1.7: Samsung Bespoke AI Family Hub Smart Fridge ………… 12
Figure 1.8: Examples of service robots …………… 13
Figure 1.9: The number of households and homeownership by country (EU27+3 2024) .. 16
Figure 1.10: The number of households and homeownership by country (NA 2024) … 17
Figure 1.11: Channels to market ……………. 18
Figure 2.1: Illustration of interoperability at different levels ………… 23
Figure 2.2: Examples of technology choices by product OEMs ……… 26
Figure 2.3: Examples of technology choices by whole-home solution vendors …… 27
Figure 2.4: HCA cloud-to-cloud connection ……………. 30
Figure 2.5: Matter application layer ……………… 33
Figure 2.6: Thread network topology …………… 37
Figure 2.7: Wi-Fi generations ……………… 38
Figure 2.8: Amazon Echo Hub with Alexa built-in ………….. 42
Figure 2.9: The Flic Duo smart button ……………. 45
Figure 2.10: Homey Pro Mini and Homey Bridge ………….. 48
Figure 2.11: WeR@Home smart home and home security system ………. 59
Figure 2.12: Tuya IoT Cloud Platform …………….. 66
Figure 3.1: Installed base per application area (EU27+3 and North America 2024) ….. 70
Figure 3.2: Smart home strategies of product OEMs ……….. 72
Figure 3.3: Examples of incumbents and new entrants by application area …… 73
Figure 3.4: Arlo security cameras …………….. 75
Figure 3.5: Arlo device shipments and subscribers (Worldwide 2020-2024) …….. 76
Figure 3.6: Level Lock+ smart lock with Matter-over-Thread support ……… 79
Figure 3.7: LiftMaster Secure View garage door opener with camera built-in ……. 81
Figure 3.8: Minut Home Sensor …………….. 84
Figure 3.9: Nuki Smart Lock Pro ……………. 85
Figure 3.10: Wyze Duo Cam Pan security camera ………… 88
Figure 3.11: Sensi Touch 2 smart thermostat ………….. 89
Figure 3.12: Danfoss Ally smart heating system …………. 91
Figure 3.13: Ecobee Smart Thermostat Premium and SmartSensor …….. 92
Figure 3.14: Nest Learning Thermostat and Nest Cam ……….. 95
Figure 3.15: Netatmo Weather Station and app …………. 98
Figure 3.16: Sensibo Sky, Air and Air PRO smart AC controllers ……… 100
Figure 3.17: Tado X product line and app ………….. 101
Figure 3.18: Bose Smart Ultra Soundbar, Bass Module and Surround Speakers …. 103
Figure 3.19: Shipments and installed base of Sonos products (Worldwide 2018–2024) .. 107
Figure 3.20: Juno Smart Speaker Light …………… 109
Figure 3.21: IKEA Dirigera hub …………….. 110
Figure 3.22: Plejd dimmers, gateway and app …………. 115
Figure 3.23: Philips Hue Bridge Pro, smart button and light bulbs ……… 117
Figure 3.24: Installed base of Signify connected light points (World 2017–2024) …. 119
Figure 3.25: Flume Water Monitor and Bridge ………….. 121
Figure 3.26: Flo Smart Water Monitor and Shutoff and the Smart Water Network app .. 123
Figure 3.27: Phyn Plus Smart Water Assistant + Shutoff ………… 124
Figure 3.28: Rachio Smart Hose Timer ……………. 125
Figure 3.29: GE Kitchen Hub ……………. 129
Figure 3.30: DEEBOT X11 OmniCyclone cleaning robot and station …….. 133
Figure 3.31: Husqvarna Automower 450X NERA ………… 134
Figure 3.32: Roomba Max 705 Combo ……………. 136
Figure 3.33: Labrador Retriever ……………… 137
Figure 3.34: Shark PowerDetect robot cleaner …………. 140
Figure 3.35: Worx Landroid Vision robot lawn mower ……….. 141
Figure 4.1: Penetration of whole-home automation systems (EU27+3 and NA 2024) … 143
Figure 4.2: Industry background of whole-home system vendors and service providers …. 144
Figure 4.3: Pricing model of different solution providers ………. 145
Figure 4.4: Top traditional home automation vendors (Europe and NA 2024) …… 148
Figure 4.5: Top interactive home security providers (Europe and NA 2024) …… 151
Figure 4.6: ABB-free@home and Eve Systems products ………… 154
Figure 4.7: The HomePilot gateway and app ………… 160
Figure 4.8: Eltako’s Matter-compatible universal dimmer ……….. 162
Figure 4.9: Grenton touch panels ……………… 166
Figure 4.10: Homematic IP Home Control Unit and smartphone app ……. 168
Figure 4.11: The Yubii Home Pro gateway and HR40 remote control…….. 176
Figure 4.12: Savant Systems’ security user interface ………… 180
Figure 4.13: ADT+ home security system ………….. 191
Figure 4.14: Hive Smart Thermostat …………….. 194
Figure 4.15: Xfinity home security system ………….. 196
Figure 4.16: Prosegur alarm connections (World 2015–2024) ………. 199
Figure 4.17: Sector Alarm home alarm system …………. 201
Figure 4.18: Telus security subscriber base (North America 2019–2024) …….. 204
Figure 4.19: Verisure home security system ………….. 206
Figure 4.20: Verisure alarm subscribers (Worldwide 2017–2024) …….. 207
Figure 4.21: Vivint Smart Home subscriber base (North America 2017–2024) …… 209
Figure 5.1: Smart home penetration and installed base (EU27+3 and NA 2023–2029)…. 211
Figure 5.2: Market overview (EU27+3 2023–2029) ………… 213
Figure 5.3: Smart home revenues (EU27+3 2023–2029) ………… 213
Figure 5.4: Revenues by whole-home system segment (EU27+3 2024–2029) ….. 214
Figure 5.5: Shipments per application area (EU27+3 2023–2029) ……… 215
Figure 5.6: Installed base per application area (EU27+3 2023–2029) ……. 217
Figure 5.7: Installed base by whole-home system segment (EU27+3 2024–2029) …. 218
Figure 5.8: Market overview (North America 2023–2029) ………… 219
Figure 5.9: Smart home revenues (North America 2023–2029) …….. 219
Figure 5.10: Revenues by whole-home system segment (North America 2024–2029) .. 220
Figure 5.11: Shipments per application area (North America 2023–2029) …… 221
Figure 5.12: Installed base per application area (North America 2023–2029) …. 223
Figure 5.13: Installed base by whole-home system segment (North America 2024–2029) .. 224
Figure 5.14: Installed base of smart speakers and displays (EU and NA 2023–2029) … 226
Figure 5.15: Homes with smart thermostats (EU27+3 and NA 2023–2029) ……. 227
Figure 5.16: Installed base of smart light points (EU27+3 and NA 2023–2029) …. 228
Figure 5.17: Installed base of floor cleaning robots (EU27+3 and NA 2023–2029) …. 229
Figure 5.18: Cellular connections in the smart home market (2023–2029) …… 236
Figure 5.19: Mergers and acquisitions in the smart home industry (World 2014–2025) …. 240

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