アフリカ&中東のロイヤリティプログラム市場データブック 2022年第1四半期

出版:PayNXT360(ペイNXT360) 出版年月:2022年4月

アフリカ&中東のロイヤリティプログラム市場データブック 2022年第1四半期:エンドユーザ、運用指標、小売商品力学、消費者層を軸にしたロイヤリティプログラム動向に関する50以上のKPI

Africa & Middle East Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics – Q1 2022 Update

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Report Description

According to PayNXT360’s Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Africa & Middle East is expected to grow by 12.7% on annual basis to reach US$ 6573.8 million in 2022. In value terms, the Loyalty Programs Market in Africa & Middle East has recorded a CAGR of 13.1% during 2017–2021. The Loyalty Programs Market in Africa & Middle East will continue to grow over the forecast period and is expected to record a CAGR of 12.3% during 2022-2026. Loyalty Programs Market in the country will increase from US$ 5832.7 million in 2021 to reach US$ 10442.3 million by 2026.

The adoption of loyalty and reward programs has been on a constant rise in the Africa & Middle East region over the two to three years. Several start-ups and global loyalty players are offering their innovative products to capture a larger market share in the region. Moreover, the adoption from different industries is also on the rise as more and more consumers are demanding customized rewards programs.

Over the last three to four years, the customer loyalty landscape has developed rapidly across the United Arab Emirates (the UAE). Before the global pandemic outbreak, the country was witnessing a higher per capita income and was gearing up with its increasing population of foreign workers, growing tourism industry, and a large number of development projects. However, the impact of the Covid-19 outbreak, resulting in the closure of offline stores, brought major changes to the economy.

During the period of the global pandemic, an increasing number of consumers changed their shopping behavior. According to PayNXT360’s Global Loyalty and Rewards Market Survey, nearly 95% of the consumers started to explore different brands and stores even for their regular day-to-day purchases. This resulted in a number of brands revisiting their loyalty and rewards programs initiatives to stay relevant in testing times of the global pandemic outbreak.

Online marketplaces are launching AI and blockchain-enabled rewards platforms in the UAE

Through innovative loyalty and rewards programs that are powered by artificial intelligence and blockchain technology, online marketplaces in the country are looking to disrupt the UAE retail landscape. For instance,

• In February 2022, Aladdin.life, the online marketplace for mobile and broadband services, announced that the start-up is expanding to a smart, multi-sector, AI, and blockchain-enabled rewards and shopping platform. Notably, the new rewards platform offers customers 100% value back in the form of discounts on its online Reward store.
• For every AED 1 spent on the purchase of telecom products and services from Aladdin.life or its retail partner network, customers get a discount of AED 1 on the Aladdin Reward store. Notably, the full value offered to the customers is in the form of Aladdin Reward Coins. Customers can trade these coins for discounts when shopping from the Reward store, which features consumer electronic products from different brands and retailers.

PayNXT360 expects more such rewards program launches over the next four to eight quarters as online marketplaces seek ways to acquire new customers and drive incremental revenue in the UAE.

In 2022, consumers in South Africa expect rewards as loyalty programs grow even more popular. According to the PayNXT360’s Q1 2022 Global Loyalty and Rewards Market Survey, nearly 75% of the consumers used loyalty programs in 2021. The global pandemic outbreak caused a significant shift in consumer behavior in South Africa. During the Covid-19 outbreak, more and more consumers turned to loyalty programs compared to the pre-pandemic period. With consumers in South Africa even more invested in loyalty programs today than ever before, the trend is expected to record steady growth over the next four to eight quarters, as loyalty programs have become a part of consumer expectation in the country.

Travel loyalty program providers are entering into strategic partnerships with airline carriers to expand their growth in South Africa

To have more customers enjoy the benefits of their loyalty program, travel loyalty program providers are entering into strategic partnerships with airline carriers, which will also assist them in accelerating their growth in South Africa. For instance,

• In February 2022, Legacy Lifestyle, one of the leading travel-focused loyalty program providers in South Africa, announced that the firm had entered into a strategic partnership with Airlink, Southern Africa’s premier airline. Under the strategic collaboration, Legacy Lifestyle has launched a loyalty program that provides passengers with the ability to earn cashback rewards when they book tickets with Airlink.
• Notably, the passengers receive cashback rewards regardless of the type of ticket booked. In addition to the cashback rewards, passengers also get a host of other benefits, including 15% off on all Legacy Hotels and up to 8% additional cashback when the passengers stay with them. With cashback rewards being one of the preferred reward types among South Africans, PayNXT360 expects the Airlink loyalty program to gain increasing traction among flyers in the country.
• Established in 2011, Legacy Lifestyle has more than 1.2 million members who earn and spend cashback rewards across its partner network of 250 retailers, thereby making it one of the largest multi-partner programs in South Africa.

PayNXT360 expects Legacy Lifestyle to partner with more travel-focused brands and launch new loyalty programs over the forecast period. This will keep boosting the growth of the overall loyalty and rewards programs industry from the short to medium-term perspective in South Africa.

In Egypt, the loyalty and rewards programs industry has recorded strong growth over the last three to four years. Consumers in Egypt are increasingly looking to shop from brands and businesses that reward them for shopping. Consequently, leading businesses operating in the telecom, FMCG, oil, and gas, and retail sectors, are implementing loyalty and rewards programs strategy to increase customer loyalty and retention in the country.

Egypt-based loyalty solution providers are raising funds to expand their market share in the MENA region

Amid the growing loyalty and rewards programs industry in the MENA region, Egypt-based loyalty solution providers have raised funds over the last eight quarters to expand their operations and gain market share in the region. For instance,

• In December 2020, Dsquares announced that the firm had raised fresh investment for private equity firm Lorax Capital Partners in Egypt. According to the firm, the fund would support its growth and expand its presence across Egypt and internationally.
• Zeal, another loyalty platform operational in Egypt, announced that it had raised a six-figure investment from an angel investor in December 2020. Notably, the firm offers mobile payment app, which replaces loyalty cards with a digital solution built on top of the payment product.
• Moreover, in August 2020, Ordera, the Egypt-based food ordering start-up that also provides a loyalty program, announced that it has raised a six-figure investment round. Notably, the firm is planning to use the investment for scaling its operations across the country.

As the loyalty and rewards programs market continue to grow in Egypt and globally, PayNXT360 expects these firms to keep raising more investment rounds over the next two to three years to expand their footprint in the global market.

Scope

Country reports in this bundled offering provide in-depth analysis of social commerce. Below is a summary of key market segments:

Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026

• Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026
–Loyalty Schemes
–Loyalty Platforms

• Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026
–Point-based Loyalty Program
–Tiered Loyalty Program
–Subscription Loyalty Program
–Perks Loyalty Program
–Coalition Loyalty Program
–Hybrid Loyalty Program

• Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026
–In-Store
–Online
–Mobile

• Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026
–Retail
–Financial Services
–Healthcare & Wellness
–Restaurants & Food Delivery
–Travel & Hospitality (Cabs, Hotels, Airlines)
–Telecoms
–Media & Entertainment
–Others

• Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026
–Diversified Retailers
–Department Stores
–Specialty Stores
–Clothing, Footwear & Accessories
–Toy & Hobby Shops
–Supermarket and Convenience Store
–Home Merchandise
–Other

• Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026
–Card Based Access
–Digital Access

• Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026
–B2C Consumers
–B2B Consumers

• Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026
–Software
–Services

• Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026
–Custom Built Platform
–Off the Shelf Platform

Reasons to buy

• In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026).

• Insights into Opportunity by end-use sectors – Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.

• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.


目次

This tittle is a bundled offering provides detailed 9 reports, covering regional insights along with data centric analysis at regional and country level:

1. Africa & Middle East Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
2. Egypt Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
3. Israel Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
4. Kenya Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
5. Nigeria Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
6. Saudi Arabia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
7. South Africa Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
8. Turkey Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
9. United Arab Emirates Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)

All the regional and country sections above follow the following table of contents covering 36 charts and 29 tables for each country / region:

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Definitions
1.4 Disclaimer

2 Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026

3 Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026
3.1 Loyalty Spend Share by Functional Domains, 2017-2026
3.2 Loyalty Spend Value by Loyalty Schemes, 2017-2026
3.3 Loyalty Spend Value by Loyalty Platforms, 2017-2026

4 Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026
4.1 Loyalty Spend Share by Loyalty Program Type, 2021 Vs 2026
4.2 Loyalty Spend Value by Point-based Loyalty Program, 2017-2026
4.3 Loyalty Spend Value by Tiered Loyalty Program, 2017-2026
4.4 Loyalty Spend Value by Subscription Loyalty Program, 2017-2026
4.5 Loyalty Spend Value by Perks Loyalty Program, 2017-2026
4.6 Loyalty Spend Value by Coalition Loyalty Program, 2017-2026
4.7 Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026

5 Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026
5.1 Loyalty Spend Share by Channel, 2017-2026
5.2 Loyalty Spend Value by In-Store, 2017-2026
5.3 Loyalty Spend Value by Online, 2017-2026
5.4 Loyalty Spend Value by Mobile, 2017-2026

6 Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026
6.1 Loyalty Spend Share by Key Sectors, 2021 Vs 2026
6.2 Loyalty Spend Value in Retail, 2017-2026
6.3 Loyalty Spend Value in Financial Services, 2017-2026
6.4 Loyalty Spend Value in Healthcare & Wellness, 2017-2026
6.5 Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026
6.6 Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026
6.7 Loyalty Spend Value in Telecoms, 2017-2026
6.8 Loyalty Spend Value in Media & Entertainment, 2017-2026
6.9 Loyalty Spend Value in Others, 2017-2026

7 Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026
7.1 Loyalty Spend Share by Retail Segments, 2021 Vs 2026
7.2 Loyalty Spend Value by Diversified Retailers, 2017-2026
7.3 Loyalty Spend Value by Department Stores, 2017-2026
7.4 Loyalty Spend Value by Specialty Stores, 2017-2026
7.5 Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026
7.6 Loyalty Spend Value by Toy & Hobby Shops, 2017-2026
7.7 Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026
7.8 Loyalty Spend Value by Home Merchandise, 2017-2026
7.9 Loyalty Spend Value by Other, 2017-2026

8 Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026
8.1 Loyalty Spend Share by Accessibility, 2021 Vs 2026
8.2 Loyalty Spend Value by Card Based Access, 2017-2026
8.3 Loyalty Spend Value by Digital Access, 2017-2026

9 Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026
9.1 Loyalty Spend Share by Consumer Type, 2021 Vs 2026
9.2 Loyalty Spend Value by B2C Consumers, 2017-2026
9.3 Loyalty Spend Value by B2B Consumers, 2017-2026

10 Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026
10.1 Loyalty Spend Share by Loyalty Platform, 2021 Vs 2026
10.2 Loyalty Spend Value by Software, 2017-2026
10.3 Loyalty Spend Value by Services, 2017-2026

11 Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026
11.1 Loyalty Spend Share by Software Platforms, 2021 Vs 2026
11.2 Loyalty Spend Value by Custom Built Platform, 2017-2026
11.3 Loyalty Spend Value by Off the Shelf Platform, 2017-2026

12 Further Reading
12.1 About PayNXT360
12.2 Related Research

All country reports mentioned above will have the following tables:

Table 1: Total Loyalty Spend Value (US$ Million), 2017-2026
Table 2: Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Table 3: Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Table 4: Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Table 5: Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Table 6: Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Table 7: Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Table 8: Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Table 9: Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Table 10: Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Table 11: Loyalty Spend Value by Online (US$ Million), 2017-2026
Table 12: Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Table 13: Loyalty Spend Value in Retail (US$ Million), 2017-2026
Table 14: Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Table 15: Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Table 16: Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Table 17: Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Table 18: Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Table 19: Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Table 20: Loyalty Spend Value in Others (US$ Million), 2017-2026
Table 21: Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Table 22: Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Table 23: Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Table 24: Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Table 25: Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Table 26: Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Table 27: Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Table 28: Loyalty Spend Value by Other (US$ Million), 2017-2026
Table 29: Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Table 30: Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Table 31: Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Table 32: Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Table 33: Loyalty Spend Value by Software (US$ Million), 2017-2026
Table 34: Loyalty Spend Value by Services (US$ Million), 2017-2026
Table 35: Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Table 36: Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026

All country reports mentioned above will have the following figures:

Figure 1: PayNXT360’s Methodology Framework
Figure 2: Ecommerce – Gross Merchandise Value (US$ Million), 2019-2028
Figure 3: Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 4: Ecommerce – Transaction Volume (Million), 2019-2028
Figure 5: Social Commerce – Gross Merchandise Value (US$ Million), 2019-2028
Figure 6: Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 7: Social Commerce – Transaction Volume (Million), 2019-2028
Figure 8: Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028
Figure 9: Social Commerce Clothing & Footwear – Gross Merchandise Value (US$ Million), 2019-2028
Figure 10: Social Commerce Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2019-2028
Figure 11: Social Commerce Food & Grocery – Gross Merchandise Value (US$ Million), 2019-2028
Figure 12: Social Commerce Appliances and Electronics – Gross Merchandise Value (US$ Million), 2019-2028
Figure 13: Social Commerce Home Improvement – Gross Merchandise Value (US$ Million), 2019-2028
Figure 14: Social Commerce Other – Gross Merchandise Value (US$ Million), 2019-2028
Figure 15: Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028
Figure 16: Social Commerce B2B Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 17: Social Commerce B2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 18: Social Commerce C2C Segment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 19: Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028
Figure 20: Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2019-2028
Figure 21: Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2019-2028
Figure 22: Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 23: Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2019-2028
Figure 24: Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2019-2028
Figure 25: Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 26: Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 27: Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 28: Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2019-2028
Figure 29: Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028
Figure 30: Social Commerce Payment by Credit Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 31: Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 32: Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2019-2028
Figure 33: Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2019-2028
Figure 34: Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2019-2028
Figure 35: Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2019-2028
Figure 36: Social Commerce Payment by Cash – Gross Merchandise Value (US$ Million), 2019-2031


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