世界のパフォーマンスニュートリション市場：2028年までの予測

出版：Daedal Research (デダルリサーチ)　出版年月：2023年4月

世界のパフォーマンスニュートリション市場：製品（プロテインパウダー、RTD プロテインドリンク、スポーツドリンク、バーなど）、消費者グループ（成人、子供、高齢者）、用途（ワークアウト後、ワークアウト前など）、エンドユーザー別の分析(ボディービルダー、アスリート、ライフスタイルユーザー)、流通チャネル (ハイパーマーケット/スーパーマーケット、専門店、フィットネスセンター、オンラインチャネル)、地域規模別分析と動向 – 2028年までの予測
Global Performance Nutrition Market: Analysis By Product (Protein Powder, RTD Protein Drinks, Sports Drinks, Bars, and Others), By Consumer group (Adults, Children, and Geriatric), By Application (Post-workout, Pre-workout, and Others), By End User (Bodybuilders, Athletes, and Lifestyle Users), By Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Fitness Centres, and Online Channels), By Region Size and Trends with Impact of COVID-19 and Forecast up to 2028

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Consumer interest in performance nutrition products is increasing due to a greater emphasis on health and wellness. Performance nutrition (or sports nutrition) is the utilization of dietary supplements to influence and enhance physical fitness and sports performance. The main objective of performance nutrition is to improve the skills, power, strength, speed, and endurance of athletes. The global performance nutrition market was valued at US$41.71 billion in 2022 and is expected to grow to US$69.37 billion in 2028.

The performance nutrition market is growing rapidly as it is shaped by the expectations of new consumers. The market is becoming more segmented in terms of product offering. The global performance nutrition market is expected to continue its robust growth trajectory in the coming years, due to the rising awareness of the importance of fitness and physical performance, the high prevalence of obesity and chronic illnesses, the growing interest of millennials in exercise, and rapid urbanization. The market is expected to grow at a CAGR of 8.98% over the projected period of 2023-2028.

Market Segmentation Analysis:

By Product: The report identifies five segments on the basis of products: Protein powder, RTD protein drinks, sports drinks, bars, and others. The protein powder segment dominated the market in 2022. Protein powder is a nutritional supplement and an essential macronutrient that helps build muscle, repair tissue and make enzymes and hormones. The increasing demand for protein powder is due to rising awareness regarding balanced diets, increasing consumption of protein for mass gain, strength gain, and weight loss as well as rising health consciousness.

By Consumer Group: The performance nutrition market is bifurcated in the three segments on the basis of consumer group: Adults, Children, and Geriatric. The adults segment held the major share of the market in 2022. There are large number of consumers falling in the age group of 18 to 64 years. The people in this age group are actively engaged in fitness and sports activities, thereby augmenting the segment growth.

By Application: On the basis of application, the market is divided into three segments: Post-Workout, Pre-Workout, and Others. The Post-workout segment held the highest share in 2022. This is due to the advantages that post-workout supplements provide, including the ability to heal injured muscles, increase muscle gain, aid in recovery, and retain muscular mass.

By End User: The report identifies three segments on the basis of end user: Bodybuilders, athletes, and lifestyle users. The bodybuilder segment dominated the overall market in 2020. Bodybuilders often have specific nutritional needs to support their training and muscle growth. This could create a demand for performance nutrition products that provides the necessary nutrients to support their training, such as protein supplements, amino acids, and pre-workout supplements. In addition, the increased number of gyms, fitness centers, and health clubs has also contributed to the growth of the bodybuilder segment.

By Distribution channels: The report provides the bifurcation of the market in four segments on the basis of distribution channel: Hypermarkets/supermarkets, specialty stores, fitness centres, and online channels. The hypermarket/supermarket segment held the highest share of the market in 2022. These are the most preferred methods of purchase of performance nutrition products as they are the most easily accessible and contain a myriad of products to choose from. They offer a convenient shopping experience for athletes and fitness enthusiasts who need to purchase their supplements and nutrition products in bulk or on a regular basis. There has been a significant shift in sales channels for performance nutritional produccts. Rapid growth in online as well as FDMC (food, drug, mass, and club) – more convenient for consumers – has come at the expense of specialty channel sales.

By Region: In the report, the global performance nutrition market is divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. The North American region held the majority of the share during the year 2022, due to the increase in the number of government initiatives in promoting sports-related activities, and the increased availability of protein supplements, muscle gainer protein powder, bodybuilding supplements, and low-calorie sports beverages. In addition, the increasing number of new product launches in the sports supplements category, and rising popularity of sports nutrition among recreational and lifestyle users, would further boost the market growth. The North American performance nutrition market is further segmented based on the region, the US, Canada, and Mexico. The US is a leading country within North America performance nutrition market, due to the growing number of health clubs & fitness centers, emerging online fitness classes in the US, increasing health awareness, busy lifestyle, and growing consumer awareness regarding the health benefits of performance nutrition.

The Asia-Pacific performance nutrition market is expected to grow at the highest CAGR over the projected period, due to the increase in number of health and fitness centres, increase in living standards in developing nations, like China and India, owing to rising disposable income and urbanization, and growing interest in fitness and healthy lifestyles, resulting in a rising trend amongst consumers to join gyms, as well as resorting to supplementation through performance nutrition to maintain a balanced diet. The Asia Pacific market for performance nutrition was dominated by Japan due to the country’s large aging population, which is expected to increase demand for dietary supplements and nutritional products. Moreover, the rising focus of performance nutrition manufacturers on promoting their products at global events is projected to augment the growth of performance nutrition market in Japan.

Market Dynamics:

Growth Drivers: One of the key drivers of the market’s expansion is the rising popularity of sports. Sports enthusiasts and athletes need specific nutrients like proteins, vitamins, and carbohydrate to fuel their bodies and enhance their performance, and performance nutrition products provides these nutrients to the sportsperson. This is one of the main reasons why the market for performance nutrition is growing. As a result, it is anticipated that the market for performance nutrition would expand as more people participate in sports. Other significant growth factors of the market include growing number of fitness centers & health clubs, rising cases of obesity, increasing demand for immunity-enhancing products, and growing availability of a variety of performance nutrition.

Challenges: However, some challenges are impeding the growth of the market such as the high cost of nutritional products, and the availability of counterfeit supplements. The high cost of nutritional products is one of the biggest problems the market is now facing. Since nutritional products are so expensive, many consumers, especially those with lower income level, choose not to buy performance nutrition products because they are out of their price range.

Trends: The market is projected to grow at a fast pace during the forecast period, due to growing health and wellness awareness, growing demand from recreational sports enthusiasts, rise in social media marketing, personalized performance nutrition, and clean sports nutrition products. A significant trend in the expansion of the performance nutrition market is the increase in social media marketing. Applications such as Instagram, Facebook and Twitter are a great platform for reaching potential health-conscious fans. As a result, the market for performance nutrition would grow as social media marketing for such products increased.

Impact Analysis of COVID-19 and Way Forward:

The COVID-19 pandemic has opened up the substantial potential for performance nutrition market. The epidemic increased people’s desire to live a healthy lifestyle. But there were certain headwinds for the market such as, decreased sales at the beginning of COVID-19, shutting down of gyms and health clubs, the suspension of sports events, and reduced income. However, the market bounced back in the second half of 2020 because of the growing trend of home fitness and as more supplies came online.

Despite all these detrimental effects, the pandemic has raised interest in the market for performance nutrition. Government agencies have advised citizens to eat healthy and nutritious diet to combat the disease. This has increased the demand for sports nutrition products. Also, people becoming more concerned regarding their health, rapidly increasing trend for online fitness and body maintenance programs due to internet penetration which would accelerate the growth of the market in the post-COVID era. Despite the short-term problems, the pandemic has had a positive impact on the performance nutrition market.

Competitive Landscape:

The global performance nutrition market is highly fragmented, with many major market players operating worldwide. The share gainers in the performance nutrition category have been smaller start-up/niche brands resulting in further category fragmentation and highlights the market’s low barriers to entry.

The key players in the global performance nutrition market are:

Mondelez International, Inc.
Glanbia Plc.
Kellogg Company
Abbott Laboratories
The Simply Good Foods Company
THG Plc.
PepsiCo, Inc.
Meiji Holdings Co., Ltd.
MusclePharm Corporation
Nutrabolt
GNC Holdings, Inc.
Worldwide Nutrition

Companies are focusing on implementing aggressive strategies to reach a broad customer base. New product launches, collaboration, the growth of distribution networks, R&D expenditure, and mergers & acquisitions are some of the main strategies adopted by market players to broaden their reach and increase their market share. For example, in January 2022, Hydroxycut a sports nutrition brand under the parent company, Lovate Health Sciences International, Inc. launched “Cut”, an energy drink that would help consumers to reduce their body fat percentage.

目次

1. Executive Summary

2. Introduction

2.1 Performance Nutrition: An Overview
2.1.1 Introduction to Performance Nutrition

2.2 Performance Nutrition Segmentation: An Overview
2.2.1 Performance Nutrition Segmentation

3. Global Market Analysis

3.1 Global Performance Nutrition Market: An Analysis

3.1.1 Global Performance Nutrition Market : An Overview
3.1.2 Global Performance Nutrition Market by Value
3.1.3 Global Performance Nutrition Market by Product (Protein Powder, RTD Protein Drinks, Sports Drinks, Bars, and Others)
3.1.4 Global Performance Nutrition Market by Consumer Group (Adults, Children, and Geriatric)
3.1.5 Global Performance Nutrition Market by Application (Post-workout, Pre-workout, and Others)
3.1.6 Global Performance Nutrition Market by End User (Bodybuilders, Athletes, and Lifestyle Users)
3.1.7 Global Performance Nutrition Market by Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Fitness Centres, and Online Channels)
3.1.8 Global Performance Nutrition Market by Region

3.2 Global Performance Nutrition Market: Product Analysis

3.2.1 Global Performance Nutrition Market by Product: An Overview
3.2.2 Global Protein Powder Performance Nutrition Market by Value
3.2.3 Global RTD Protein Drinks Performance Nutrition Market by Value
3.2.4 Global Sports Drinks Performance Nutrition Market by Value
3.2.5 Global Bars Performance Nutrition Market by Value
3.2.6 Global Others Performance Nutrition Products Market by Value

3.3 Global Performance Nutrition Market: End User Analysis

3.3.1 Global Performance Nutrition Market by End User: An Overview
3.3.2 Global Bodybuilders Performance Nutrition Market by Value
3.3.3 Global Athletes Performance Nutrition Market by Value
3.3.4 Global Lifestyle users Performance Nutrition Market by Value

3.4 Global Performance Nutrition Market: Distribution Channel Analysis

3.4.1 Global Performance Nutrition Market by Distribution Channel : An Overview
3.4.2 Global Hypermarket/Supermarket Performance Nutrition Market by Value
3.4.3 Global Specialty Stores Performance Nutrition Market by Value
3.4.4 Global Fitness Centres Performance Nutrition Market by Value
3.4.5 Global Online Channels Performance Nutrition Market by Value

4. Regional Market Analysis

4.1 North America Performance Nutrition Market: An Analysis

4.1.1 North America Performance Nutrition Market: An Overview
4.1.2 North America Performance Nutrition Market by Value
4.1.3 North America Performance Nutrition Market by Region (the US, Canada, and Mexico)
4.1.4 The US Performance Nutrition Market by Value
4.1.5 Canada Performance Nutrition Market by Value
4.1.6 Mexico Performance Nutrition Market by Value

4.2 Europe Performance Nutrition Market: An Analysis

4.2.1 Europe Performance Nutrition Market: An Overview
4.2.2 Europe Performance Nutrition Market by Value
4.2.3 Europe Performance Nutrition Market by Region (UK, Germany Italy, and Rest of Europe)
4.2.4 The UK Performance Nutrition Market by Value
4.2.5 Germany Performance Nutrition Market by Value
4.2.6 Italy Performance Nutrition Market by Value
4.2.7 Rest of Europe Performance Nutrition Market by Value

4.3 Asia Pacific Performance Nutrition Market: An Analysis

4.3.1 Asia Pacific Performance Nutrition Market: An Overview
4.3.2 Asia Pacific Performance Nutrition Market by Value
4.3.3 Asia Pacific Performance Nutrition Market by Region (Japan, China, Australia, India and Rest of the Asia Pacific)
4.3.4 Japan Performance Nutrition Market by Value
4.3.5 China Performance Nutrition Market by Value
4.3.6 Australia Performance Nutrition Market by Value
4.3.7 India Performance Nutrition Market by Value
4.3.8 Rest of Asia Pacific Performance Nutrition Market by Value

4.4 Latin America Performance Nutrition Market: An Analysis

4.4.1 Latin America Performance Nutrition Market: An Overview
4.4.2 Latin America Performance Nutrition Market by Value
4.4.3 Latin America Performance Nutrition Market by Region (Brazil, and Rest of the Latin America)
4.4.4 Brazil Performance Nutrition Market by Value
4.4.5 Rest of Latin America Performance Nutrition Market by Value

4.5 Middle East & Africa Performance Nutrition Market: An Analysis

4.5.1 Middle East & Africa Performance Nutrition Market: An Overview
4.5.2 Middle East & Africa Performance Nutrition Market by Value

5. Impact of COVID-19

5.1 Impact of COVID-19 on Performance Nutrition Market
5.2 Post COVID-19 Impact on Performance Nutrition Market

6. Market Dynamics

6.1 Growth Drivers
6.1.1 Growing Number of Fitness Centers & Health Clubs
6.1.2 Rising Cases of Obesity
6.1.3 Rising Popularity of Sports
6.1.4 Increasing Demand for Immunity-Enhancing Products
6.1.5 Growing Availability of a Variety of Performance Nutrition

6.2 Challenges
6.2.1 High Cost of Nutritional Products
6.2.2 Availability of Counterfeit Supplements

6.3 Market Trends
6.3.1 Rise in Social Media Marketing
6.3.2 Growing Health and Wellness Awareness
6.3.3 Growing Demand from Recreational Sports Enthusiasts
6.3.4 Clean Sports Nutrition Products
6.3.5 Personalized Performance Nutrition

7. Competitive Landscape

7.1 Global Performance Nutrition Players by Market Share
7.2 The US Performance Nutrition Players by Market Share

8. Company Profiles

8.1 Mondelez International, Inc.
8.1.1 Business Overview
8.1.2 Operating Segments
8.1.3 Business Strategy

8.2 Glanbia Plc.
8.2.1 Business Overview
8.2.2 Operating Segments
8.2.3 Business Strategy

8.3 Kellogg Company
8.3.1 Business Overview
8.3.2 Operating Segments
8.3.3 Business Strategy

8.4 Abbott Laboratories
8.4.1 Business Overview
8.4.2 Operating Segments
8.4.3 Business Strategy

8.5 The Simply Good Foods Company
8.5.1 Business Overview
8.5.2 Revenues by Region
8.5.3 Business Strategy

8.6 PepsiCo, Inc.
8.6.1 Business Overview
8.6.2 Operating Segments
8.6.3 Business Strategy

8.7 THG Plc.
8.7.1 Business Overview
8.7.2 Operating Segments
8.7.3 Business Strategy

8.8 Meiji Holdings Co., Ltd.
8.8.1 Business Overview
8.8.2 Operating Segments
8.8.3 Business Strategy

8.9 MusclePharm Corporation
8.9.1 Business Overview
8.9.2 Operating Segments

8.10 Nutrabolt
8.10.1 Business Overview
8.10.2 Business Strategy

8.11 GNC Holdings, Inc.
8.11.1 Business Overview
8.11.2 Business Strategy

8.12 Worldwide Nutrition
8.12.1 Business Overview

List of Figures

Figure 1: Benefits of Performance Nutrition
Figure 2: Performance Nutrition Segmentation
Figure 3: Global Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 4: Global Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 5: Global Performance Nutrition Market by Product; 2022 (Percentage, %)
Figure 6: Global Performance Nutrition Market by Consumer group; 2022 (Percentage, %)
Figure 7: Global Performance Nutrition Market by Application; 2022 (Percentage, %)
Figure 8: Global Performance Nutrition Market by End User; 2022 (Percentage, %)
Figure 9: Global Performance Nutrition Market by Distribution channel; 2022 (Percentage, %)
Figure 10: Global Performance Nutrition Market by Region; 2022 (Percentage, %)
Figure 11: Global Protein Powder Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 12: Global Protein Powder Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 13: Global RTD Protein Drinks Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 14: Global RTD Protein Drinks Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 15: Global Sports Drinks Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 16: Global Sports Drinks Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 17: Global Bars Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 18: Global Bars Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 19: Global Others Performance Nutrition Products Market by Value; 2018-2022 (US$ Billion)
Figure 20: Global Others Performance Nutrition Products Market by Value; 2023-2028 (US$ Billion)
Figure 21: Global Bodybuilders Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 22: Global Bodybuilders Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 23: Global Athletes Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 24: Global Athletes Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 25: Global Lifestyle Users Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 26: Global Lifestyle Users Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 27: Global Hypermarket/Supermarket Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 28: Global Hypermarket/Supermarket Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 29: Global Specialty Stores Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 30: Global Specialty Stores Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 31: Global Fitness Centres Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 32: Global Fitness Centres Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 33: Global Online Channels Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 34: Global Online Channels Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 35: North America Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 36: North America Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 37: North America Performance Nutrition Market by Region; 2022 (Percentage, %)
Figure 38: The US Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 39: The US Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 40: Canada Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 41: Canada Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 42: Mexico Performance Nutrition Market by Value; 2018-2022 (US$ Million)
Figure 43: Mexico Performance Nutrition Market by Value; 2023-2028 (US$ Million)
Figure 44: Europe Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 45: Europe Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 46: Europe Performance Nutrition Market by Region; 2022 (Percentage, %)
Figure 47: The UK Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 48: The UK Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 49: Germany Performance Nutrition Market by Value; 2018-2022 (US$ Million)
Figure 50: Germany Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 51: Italy Performance Nutrition Market by Value; 2018-2022 (US$ Million)
Figure 52: Italy Performance Nutrition Market by Value; 2023-2028 (US$ Million)
Figure 53: Rest of Europe Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 54: Rest of Europe Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 55: Asia Pacific Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 56: Asia Pacific Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 57: Asia Pacific Performance Nutrition Market by Region; 2022 (Percentage, %)
Figure 58: Japan Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 59: Japan Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 60: China Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 61: China Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 62: Australia Performance Nutrition Market by Value; 2018-2022 (US$ Million)
Figure 63: Australia Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 64: India Performance Nutrition Market by Value; 2018-2022 (US$ Million)
Figure 65: India Performance Nutrition Market by Value; 2023-2028 (US$ Million)
Figure 66: Rest of Asia Pacific Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 67: Rest of Asia Pacific Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 68: Latin America Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 69: Latin America Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 70: Latin America Performance Nutrition Market by Region; 2022 (Percentage, %)
Figure 71: Brazil Performance Nutrition Market by Value; 2018-2022 (US$ Million)
Figure 72: Brazil Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 73: Rest of Latin America Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 74: Rest of Latin America Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 75: Middle East & Africa Performance Nutrition Market by Value; 2018-2022 (US$ Billion)
Figure 76: Middle East & Africa Performance Nutrition Market by Value; 2023-2028 (US$ Billion)
Figure 77: Global Health and Fitness Club Market; 2021 & 2030 (US$ Billion)
Figure 78: Global Numbers Of People With Obesity and Severe Obesity; 2010-2030 (Million)
Figure 79: Global Social Media Users; January 2017-January 2023 (Billion)
Figure 80: Global Performance Nutrition Players by Market Share; 2022 (Percentage, %)
Figure 81: The US Performance Nutrition Players by Market Share; 2022 (Percentage, %)
Figure 82: Mondelez International, Inc. Revenues by Segments; 2022 (Percentage, %)
Figure 83: Glanbia Plc. Revenues by Segments; 2022 (Percentage, %)
Figure 84: Kellogg Net Sales by Segments; 2022 (Percentage, %)
Figure 85: Abbott Laboratories Sales by Segment; 2022 (Percentage, %)
Figure 86: The Simply Good Foods Company Revenues by Region; 2022 (Percentage, %)
Figure 87: PepsiCo, Inc. Net Revenues by Segment; 2022 (Percentage, %)
Figure 88: THG Plc. Revenue by Segment; 2021 (Percentage, %)
Figure 89: Meiji Holdings Co., Ltd. Net sales by Segment; 2022 (Percentage, %)
Figure 90: MusclePharm Corporation Net Revenues by Segment; 2022 (Percentage, %)