TV Antennas Market Size, Share & Industry Analysis
商品番号 : SMB-71245
| 出版社 | Fortune Business Insights |
| 出版年月 | 2024年12月 |
| ページ数 | 134 |
| 価格タイプ | シングルユーザライセンス |
| 価格 | USD 4,850 |
| 種別 | 英文調査報告書 |
Growth Factors of TV Antennas Market
The global TV antennas market size stood at USD 546.6 million in 2023. The market revenue is anticipated to rise from USD 560.6 million in 2024 to USD 738.9 million by 2032, registering a CAGR of 3.5% from 2024 to 2032.
世界のテレビアンテナ市場規模は、2023 年に 5 億 4,660 万ドルでした。市場収益は、2024 年の 5 億 6,060 万ドルから 2032 年までに 7 億 3,890 万ドルに増加すると予想されており、2024 年から 2032 年にかけて 3.5% の CAGR を記録します。
TV antennas capture electromagnetic signals that are conducted from TV broadcast towers and transform them into electric signals that a television can show as pictures and sounds. The market’s growth is driven by increased consumer need to decrease their entertainment costs and rapid deployment of OTA to get access to free-to-air channels and the growing number of channels. Strict rules and guidelines about installing and changing old antennas across the U.S., Canada, and Mexico and a rise in cable cord cutting to decrease the monthly expenses of traditional cable and satellite TV packages have accelerated the TV antennas market growth.
One of the leading trends in the TV antennas industry today is innovations in TV antennas. These advancements have improved signal reception, design, and consumer experience. Increased preference for digital broadcasting over analog is assisting TV viewers to obtain High-Definition (HD) and Ultra-High-Definition (UHD) television signals. The emergence of Advanced Television Systems Committee (ATSC) 3.0 has transformed the viewing experience by offering improved sound and picture quality while simplifying smooth connectivity with smart TVs and streaming platforms.
During the COVID-19 pandemic there were increased preference for online shopping which created a high demand for TV antennas,which assisted market growth.
Comprehensive Analysis of TV Antennas Market
The market represents another key area for opportunities in several segments. On the basis of type, the market is classified into indoor and outdoor. Indoor antennas emerged as the leading segment in the market as they are compact, easy to fit, and offer improved signal quality. By technology, the market is divided into digital antenna and analog antenna. Digital antennas ruled the global market due to a rise in government mandates to shift from analog to digital.
In terms of distribution channel, the market is segregated into online retailers, electronic stores, big-box retailers, and specialty antenna shops. Online retailers are gaining popularity as they enhance shopping experiences. Based on application, the market is categorized into residential and commercial.
North America led the TV antennas market share owing to increased demand for high-definition content. The prominent presence of top companies, including Voxx International Corporation Inc., King Connect, and Winegard Company across the U.S., Canada, and Mexico, is fostering market expansion in the region. The market in Asia Pacific is set to rise at considerable growth in the coming years due to government efforts to assist digitization activities across China, India, and Japan.
There are some prominent companies in the market, such as VOXX International Corporation (Terk Corporation) (U.S.), Fracarro Radioindustrie SRL (Italy), Televes (Spain), Antop (China), Iskra (Slovenia), Alcad Electronics (Spain), Antennas Direct (U.S.), KING Connect (U.S.), August International LTD (U.K.), and Winegard Company (U.S.). Key players emphasize product improvements, distribution agreements, and acquisitions to boost their market positions. In October 2023, a TV antenna producer named Mohu and a digital media distribution business, FreeCast, declared a distribution contract to incorporate FreeCast’s streaming facilities with Mohu’s TV antennas.
Segmentation Table
Global TV Antennas Market Scope
Study Period 2019-2032
Base Year 2023
Forecast Period 2024-2032
Historical Period 2019-2022
Growth Rate CAGR of 3.5% from 2024 to 2032
Unit Value (USD Million) and Volume (Thousand Units)
Segmentation By Type, Technology, Distribution Channel, Application, and Region
By Type
- Indoor
- Outdoor
By Technology
- Digital Antenna
- Analog Antenna
By Distribution Channel
- Online Retailers
- Electronic Stores
- Big-box Retailers
- Specialty Antenna Shops
By Application
- Residential
- Commercial
By Region
- North America (By Type, Technology, Distribution Channel, Application, and Country)
o U.S.
o Canada
o Mexico
- Europe (By Type, Technology, Distribution Channel, Application, and Country)
o Germany
o U.K.
o France
o Italy
o Spain
o Russia
o Nordics
o Benelux
o Rest of Europe
- Asia Pacific (By Type, Technology, Distribution Channel, Application, and Country)
o China
o Japan
o India
o South Korea
o Southeast Asia
o Oceania
o Rest of Asia Pacific
- Middle East & Africa (By Type, Technology, Distribution Channel, Application, and Country)
o GCC
o South Africa
o Rest of the Middle East & Africa
- South America (By Type, Technology, Distribution Channel, Application, and Country)
o Brazil
o Argentina
o Rest of South America
Table of Contents
1. Introduction
1.1. Definition, By Segment
1.2. Research Methodology/Approach
1.3. Data Sources
2. Executive Summary
3. Market Dynamics
3.1. Macro and Micro Economic Indicators
3.2. Drivers, Restraints, Opportunities and Trends
4. Competition Landscape
4.1. Business Strategies Adopted by Key Players
4.2. Consolidated SWOT Analysis of Key Players
4.3. Global TV Antennas Key Players Market Share Analysis, 2023
4.4. Europe TV Antennas Key Players Market Share Analysis, 2023
5. Global TV Antennas Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2019-2032
5.1. Key Findings
5.2. By Type (USD)
5.2.1. Indoor
5.2.2. Outdoor
5.3. By Technology (USD)
5.3.1. Digital Antenna
5.3.2. Analog Antenna
5.4. By Distribution Channel (USD)
5.4.1. Online Retailers
5.4.2. Electronic Stores
5.4.3. Big-box Retailers
5.4.4. Specialty Antenna Shops
5.5. By Application (USD)
5.5.1. Residential
5.5.2. Commercial
5.6. By Region (USD)
5.6.1. North America
5.6.2. Europe
5.6.3. Asia Pacific
5.6.4. Middle East & Africa
5.6.5. South America
6. North America TV Antennas Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2019-2032
6.1. Key Findings
6.2. By Type (USD)
6.2.1. Indoor
6.2.2. Outdoor
6.3. By Technology (USD)
6.3.1. Digital Antenna
6.3.2. Analog Antenna
6.4. By Distribution Channel (USD)
6.4.1. Online Retailers
6.4.2. Electronic Stores
6.4.3. Big-box Retailers
6.4.4. Specialty Antenna Shops
6.5. By Application (USD)
6.5.1. Residential
6.5.2. Commercial
6.6. By Country (USD)
6.6.1. U.S.
6.6.2. Canada
6.6.3. Mexico
7. Europe TV Antennas Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2019-2032
7.1. Key Findings
7.2. By Type (USD)
7.2.1. Indoor
7.2.2. Outdoor
7.3. By Technology (USD)
7.3.1. Digital Antenna
7.3.2. Analog Antenna
7.4. By Distribution Channel (USD)
7.4.1. Online Retailers
7.4.2. Electronic Stores
7.4.3. Big-box Retailers
7.4.4. Specialty Antenna Shops
7.5. By Application (USD)
7.5.1. Residential
7.5.2. Commercial
7.6. By Country (USD)
7.6.1. Germany
7.6.2. U.K.
7.6.3. France
7.6.4. Italy
7.6.5. Russia
7.6.6. Spain
7.6.7. Nordics
7.6.8. Benelux
7.6.9. Rest of Europe
8. Asia Pacific TV Antennas Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2019-2032
8.1. Key Findings
8.2. By Type (USD)
8.2.1. Indoor
8.2.2. Outdoor
8.3. By Technology (USD)
8.3.1. Digital Antenna
8.3.2. Analog Antenna
8.4. By Distribution Channel (USD)
8.4.1. Online Retailers
8.4.2. Electronic Stores
8.4.3. Big-box Retailers
8.4.4. Specialty Antenna Shops
8.5. By Application (USD)
8.5.1. Residential
8.5.2. Commercial
8.6. By Country (USD)
8.6.1. China
8.6.2. Japan
8.6.3. India
8.6.4. South Korea
8.6.5. Southeast Asia
8.6.6. Oceania
8.6.7. Rest of Asia Pacific
9. Middle East & Africa TV Antennas Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2019-2032
9.1. Key Findings
9.2. By Type (USD)
9.2.1. Indoor
9.2.2. Outdoor
9.3. By Technology (USD)
9.3.1. Digital Antenna
9.3.2. Analog Antenna
9.4. By Distribution Channel (USD)
9.4.1. Online Retailers
9.4.2. Electronic Stores
9.4.3. Big-box Retailers
9.4.4. Specialty Antenna Shops
9.5. By Application (USD)
9.5.1. Residential
9.5.2. Commercial
9.6. By Country (USD)
9.6.1. GCC
9.6.2. South Africa
9.6.3. Rest of Middle East & Africa
10. South America TV Antennas Market Size Estimates and Forecasts (Quantitative Data), By Segments, 2019-2032
10.1. Key Findings
10.2. By Type (USD)
10.2.1. Indoor
10.2.2. Outdoor
10.3. By Technology (USD)
10.3.1. Digital Antenna
10.3.2. Analog Antenna
10.4. By Distribution Channel (USD)
10.4.1. Online Retailers
10.4.2. Electronic Stores
10.4.3. Big-box Retailers
10.4.4. Specialty Antenna Shops
10.5. By Application (USD)
10.5.1. Residential
10.5.2. Commercial
10.6. By Country (USD)
10.6.1. Brazil
10.6.2. Argentina
10.6.3. Rest of South America
11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
11.1. Alcad
11.1.1. Overview
11.1.1.1. Key Management
11.1.1.2. Headquarters
11.1.1.3. Offerings/Business Segments
11.1.2. Key Details (Key details are consolidated data and not product/service specific)
11.1.2.1. Employee Size
11.1.2.2. Past and Current Revenue
11.1.2.3. Geographical Share
11.1.2.4. Business Segment Share
11.1.2.5. Recent Developments
11.2. Antennas Direct
11.2.1. Overview
11.2.1.1. Key Management
11.2.1.2. Headquarters
11.2.1.3. Offerings/Business Segments
11.2.2. Key Details (Key details are consolidated data and not product/service specific)
11.2.2.1. Employee Size
11.2.2.2. Past and Current Revenue
11.2.2.3. Geographical Share
11.2.2.4. Business Segment Share
11.2.2.5. Recent Developments
11.3. August International Ltd
11.3.1. Overview
11.3.1.1. Key Management
11.3.1.2. Headquarters
11.3.1.3. Offerings/Business Segments
11.3.2. Key Details (Key details are consolidated data and not product/service specific)
11.3.2.1. Employee Size
11.3.2.2. Past and Current Revenue
11.3.2.3. Geographical Share
11.3.2.4. Business Segment Share
11.3.2.5. Recent Developments
11.4. Fracarro Radioindustrie SRL
11.4.1. Overview
11.4.1.1. Key Management
11.4.1.2. Headquarters
11.4.1.3. Offerings/Business Segments
11.4.2. Key Details (Key details are consolidated data and not product/service specific)
11.4.2.1. Employee Size
11.4.2.2. Past and Current Revenue
11.4.2.3. Geographical Share
11.4.2.4. Business Segment Share
11.4.2.5. Recent Developments
11.5. ISKRA d.o.o.
11.5.1. Overview
11.5.1.1. Key Management
11.5.1.2. Headquarters
11.5.1.3. Offerings/Business Segments
11.5.2. Key Details (Key details are consolidated data and not product/service specific)
11.5.2.1. Employee Size
11.5.2.2. Past and Current Revenue
11.5.2.3. Geographical Share
11.5.2.4. Business Segment Share
11.5.2.5. Recent Developments
11.6. King Connect
11.6.1. Overview
11.6.1.1. Key Management
11.6.1.2. Headquarters
11.6.1.3. Offerings/Business Segments
11.6.2. Key Details (Key details are consolidated data and not product/service specific)
11.6.2.1. Employee Size
11.6.2.2. Past and Current Revenue
11.6.2.3. Geographical Share
11.6.2.4. Business Segment Share
11.6.2.5. Recent Developments
11.7. Shenzhen Antop Technology Co. Ltd
11.7.1. Overview
11.7.1.1. Key Management
11.7.1.2. Headquarters
11.7.1.3. Offerings/Business Segments
11.7.2. Key Details (Key details are consolidated data and not product/service specific)
11.7.2.1. Employee Size
11.7.2.2. Past and Current Revenue
11.7.2.3. Geographical Share
11.7.2.4. Business Segment Share
11.7.2.5. Recent Developments
11.8. Televese S.A.U.
11.8.1. Overview
11.8.1.1. Key Management
11.8.1.2. Headquarters
11.8.1.3. Offerings/Business Segments
11.8.2. Key Details (Key details are consolidated data and not product/service specific)
11.8.2.1. Employee Size
11.8.2.2. Past and Current Revenue
11.8.2.3. Geographical Share
11.8.2.4. Business Segment Share
11.8.2.5. Recent Developments
11.9. VOXX International Corporation
11.9.1. Overview
11.9.1.1. Key Management
11.9.1.2. Headquarters
11.9.1.3. Offerings/Business Segments
11.9.2. Key Details (Key details are consolidated data and not product/service specific)
11.9.2.1. Employee Size
11.9.2.2. Past and Current Revenue
11.9.2.3. Geographical Share
11.9.2.4. Business Segment Share
11.9.2.5. Recent Developments
11.10. Winegard Company
11.10.1. Overview
11.10.1.1. Key Management
11.10.1.2. Headquarters
11.10.1.3. Offerings/Business Segments
11.10.2. Key Details (Key details are consolidated data and not product/service specific)
11.10.2.1. Employee Size
11.10.2.2. Past and Current Revenue
11.10.2.3. Geographical Share
11.10.2.4. Business Segment Share
11.10.2.5. Recent Developments
12. Key Takeaways
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