ラテンアメリカの洗剤市場の成長と動向分析レポート

Latin America Detergent Market Growth & Trends

The Latin America detergent market size is anticipated to reach at USD 34.8 billion by 2030, progressing at a CAGR of 4.7% from 2024 to 2030, according to a new report by Grand View Research, Inc.

ラテンアメリカの洗剤市場規模は2030年までに348億ドルに達すると予想されており、2024年から2030年まで4.7%のCAGRで成長すると予想されています。

Rising demand for washing machines in developing countries in Latin America, coupled with surging demand for powder detergents from rural areas of developing economies, is expected to drive the market.

Powder detergents are witnessing rising competition from liquid detergents. Adoption of liquid detergent in developing economies is experiencing a sharp rise owing to its ease of use and it being pre-dissolved. Application of liquid detergent on stains as compared to powder detergents is much more convenient for consumers.

The market is governed by presence of various regulations that specify safe use of raw materials used to manufacture detergents. In addition, since the demand for biodegradable and environment-friendly detergents is on a rise, this has encouraged manufacturers to spend on research & development and launch innovative products to cater to consumer demand.

The market for household & kitchen detergent is estimated to expand at a steady pace in Latin America over the forecast period.With the population in Latin America increasing, it is important to maintain cleanliness around households and commercial spaces to avoid threats of diseases and infections. These trends are likely to impact the demand for the product over the forecast period.

The commercial application sector is projected to be a lucrative segment on account of increasing investments being made in Latin America. Soaring need for proper sanitation and hygiene in hospitals and commercial spaces is fueling the demand for floor cleaners in the region. Since these spaces see an influx of people on a daily basis, it is important to maintain proper cleanliness for overall safety of the people.

Latin America Detergent Market Report Highlights

• The laundry detergent dominated the market and accounted for the largest revenue share of 45.0% in 2023.
• The household and kitchen detergent is expected to grow at a CAGR of 5.1% over the forecast period driven by the shift of customers from synthetic and chemical products to natural and less harmful detergents.
• The residential segment dominated the market with a share of 58.7% in 2023. This growth is attributed to the increasing population in the region, due to which there is an increased demand for cheap residential-use detergent products that include properties of efficient stain-removing agent ingredients.
• The commercial segment is expected to grow at a CAGR of 5.2% over the forecast period.
• Brazil detergent market dominated the Latin America market, with a revenue share of 40.4% in 2023. This growth is attributed to the demand for less expensive products in some of the country’s economically backward regions.

Latin America Detergent Market Report Scope

Table of Contents

Table of Contents

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope

1.2. Market Definitions

1.3. Research Methodology

1.3.1. Information Procurement

1.3.2. Information or Data Analysis

1.3.3. Market Formulation & Data Visualization

1.3.4. Data Validation & Publishing

1.4. Research Scope and Assumptions

1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook

2.2. Segment Outlook

2.3. Competitive Insights

Chapter 3. Latin America Detergent Market Variables, Trends, & Scope

3.1. Market Introduction/Lineage Outlook

3.2. Market Size and Growth Prospects (USD Million)

3.3. Market Dynamics

3.3.1. Market Drivers Analysis

3.3.2. Market Restraints Analysis

3.4. Latin America Detergent Market Analysis Tools

3.4.1. Porter’s Analysis

3.4.1.1. Bargaining power of the suppliers

3.4.1.2. Bargaining power of the buyers

3.4.1.3. Threats of substitution

3.4.1.4. Threats from new entrants

3.4.1.5. Competitive rivalry

3.4.2. PESTEL Analysis

3.4.2.1. Political landscape

3.4.2.2. Economic and Social landscape

3.4.2.3. Technological landscape

3.4.2.4. Environmental landscape

3.4.2.5. Legal landscape

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis

4.2. Consumer Trends & Preferences

4.3. Factors Influencing Buying Decisions

4.4. Consumer Product Adoption Trends

4.5. Observations & Recommendations

Chapter 5. Latin America Detergent Market: Product Estimates & Trend Analysis

5.1. Segment Dashboard

5.2. Latin America Detergent Market: Product Movement Analysis, 2023 & 2030 (USD Million)

5.3. Laundry Detergent

5.3.1. Laundry Detergent Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

5.3.1.1. Powder

5.3.1.1.1. Powder Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

5.3.1.2. Liquid

5.3.1.2.1. Liquid Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

5.3.1.3. Fabric Softeners

5.3.1.3.1. Fabric Softeners Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

5.3.1.4. Tablets

5.3.1.4.1. Tablets Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

5.3.1.5. Others

5.3.1.5.1. Others Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

5.4. Household & Kitchen Detergent

5.4.1. Household & Kitchen Detergent Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

5.4.1.1. All-purpose Cleaners

5.4.1.1.1. All-purpose Cleaners Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

5.4.1.2. Powder

5.4.1.2.1. Powder Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

5.4.1.3. Liquid

5.4.1.3.1. Liquid Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

5.4.1.4. Others

5.4.1.4.1. Others Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

5.5. Others

5.5.1. Others Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

Chapter 6. Latin America Detergent Market: Application Estimates & Trend Analysis

6.1. Segment Dashboard

6.2. Latin America Detergent Market: Application Movement Analysis, 2023 & 2030 (USD Million)

6.3. Residential

6.3.1. Residential Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

6.4. Commercial

6.4.1. Commercial Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

6.5. Industrial

6.5.1. Industrial Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

Chapter 7. Latin America Detergent Market: Regional Estimates & Trend Analysis

7.1. Latin America Detergent Market Share, By Region, 2023 & 2030, USD Million

7.2. Latin America

7.2.1. Latin America Latin America Detergent Market Estimates and Forecasts, 2018 – 2030 (USD Million)

7.2.2. Brazil

7.2.2.1. Brazil Detergent Market Estimates and Forecasts, 2018 – 2030 (USD Million)

7.2.3. Argentina

7.2.3.1. Argentina Detergent Market Estimates and Forecasts, 2018 – 2030 (USD Million)

7.2.4. Colombia

7.2.4.1. Colombia Detergent Market Estimates and Forecasts, 2018 – 2030 (USD Million)

Chapter 8. Competitive Landscape

8.1. Recent Developments & Impact Analysis by Key Market Participants

8.2. Company Categorization

8.3. Company Heat Map Analysis

8.4. Company Profiles

8.4.1. Unilever

8.4.1.1. Participant’s Overview

8.4.1.2. Financial Performance

8.4.1.3. Product Benchmarking

8.4.1.4. Recent Developments/ Strategic Initiatives

8.4.2. Procter & Gamble

8.4.2.1. Participant’s Overview

8.4.2.2. Financial Performance

8.4.2.3. Product Benchmarking

8.4.2.4. Recent Developments/ Strategic Initiatives

8.4.3. Colgate-Palmolive Company

8.4.3.1. Participant’s Overview

8.4.3.2. Financial Performance

8.4.3.3. Product Benchmarking

8.4.3.4. Recent Developments/ Strategic Initiatives

8.4.4. Henkel AG & Co. KGaA

8.4.4.1. Participant’s Overview

8.4.4.2. Financial Performance

8.4.4.3. Product Benchmarking

8.4.4.4. Recent Developments/ Strategic Initiatives

8.4.5. Amway Corp.

8.4.5.1. Participant’s Overview

8.4.5.2. Financial Performance

8.4.5.3. Product Benchmarking

8.4.5.4. Recent Developments/ Strategic Initiatives

8.4.6. Productos Químicos Panamericanos SA

8.4.6.1. Participant’s Overview

8.4.6.2. Financial Performance

8.4.6.3. Product Benchmarking

8.4.6.4. Recent Developments/ Strategic Initiatives

8.4.7. Detergentes Y Jabones Sasil S.A.P.I de C.V.

8.4.7.1. Participant’s Overview

8.4.7.2. Financial Performance

8.4.7.3. Product Benchmarking

8.4.7.4. Recent Developments/ Strategic Initiatives

8.4.8. California Cleaning Supply LLC

8.4.8.1. Participant’s Overview

8.4.8.2. Financial Performance

8.4.8.3. Product Benchmarking

8.4.8.4. Recent Developments/ Strategic Initiatives

8.4.9. BioCloro S.R.L

8.4.9.1. Participant’s Overview

8.4.9.2. Financial Performance

8.4.9.3. Product Benchmarking

8.4.9.4. Recent Developments/ Strategic Initiatives

8.4.10. Nacional de Detergentes S.A.

8.4.10.1. Participant’s Overview

8.4.10.2. Financial Performance

8.4.10.3. Product Benchmarking

8.4.10.4. Recent Developments/ Strategic Initiatives

Grand View Researchについて

Grand View Research（グランドビューリサーチ） はインドと米国を拠点とする市場調査およびコンサルティング会社です。世界中主要 25ヵ国・ 46 業界に関する豊富なデータベースを活用した市場情報は世界の企業団体に活用・引用されています。日本からのレポートのご注文・ご購入相談はお気軽にお問い合わせください。

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