インタラクティブストリーミング市場の成長と動向分析レポート

Interactive Streaming Market Size & Trends

The global interactive streaming market size was estimated at USD 24.50 billion in 2023 and is projected to grow at a CAGR of 24.9% from 2024 to 2030.

世界のインタラクティブ ストリーミング市場規模は 2023 年に 245 億米ドルと推定され、2024 年から 2030 年にかけて 24.9% の CAGR で成長すると予測されています。

The interactive streaming market is expanding rapidly, driven by technological advancements and shifts in consumer preferences. Platforms such as Twitch, YouTube Live, and Facebook Gaming have become popular as users increasingly seek real-time engagement with content. This trend has been accelerated by the growing popularity of live video game streaming, virtual events, and shows where audiences can participate directly through voting, commenting, and other interactive features.

The COVID-19 pandemic further boosted this market as traditional entertainment options became limited, leading to higher demand for live, interactive experiences. In response, streaming platforms have introduced more features that enhance user engagement, such as chat integration, real-time polls, and augmented reality (AR) tools. The global market for interactive streaming is expected to continue its upward trajectory, with ongoing innovations in AI and VR adding to its appeal.

Monetization strategies within the interactive streaming market are also evolving, contributing to its fast-paced growth. While subscription models, donations, and advertisements remain key revenue streams, there is an increasing trend towards direct audience monetization through features such as super chats, in-app purchases, and access to exclusive content. Brand partnerships and influencer marketing have become more common as companies recognize the opportunity to connect with highly engaged, niche audiences through popular streamers and content creators.

This has led to more collaborations between brands and streaming platforms, further fueling market expansion. Moreover, the introduction of gamified interactions, where viewers can earn rewards or participate in challenges during live streams, has added another layer of engagement and revenue potential. As these monetization methods continue to develop, they are likely to attract even more creators and brands to the interactive streaming market.

The future of the interactive streaming market appears promising, with ongoing innovation and expansion expected. The introduction of advanced technologies such as 5G, which offers faster and more reliable streaming, will enhance the user experience and broaden the audience for interactive content. Moreover, the rise of decentralized streaming platforms based on blockchain technology could give creators more control over their content and earnings. As various industries, including education, healthcare, and retail, begin to explore the potential of interactive streaming, the market is set to diversify beyond entertainment. However, challenges such as content moderation, privacy concerns, and competition from new platforms will need to be addressed. Despite these challenges, the market’s growth remains strong, driven by increasing consumer interest in immersive, interactive experiences.

Interactive Streaming Market Report Scope

Global Interactive Streaming Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global interactive streaming market report based on platform, solution, user, and region:

• Platform Outlook (Revenue, USD Billion, 2018 – 2030)
• Gaming Consoles
• Laptops & Desktops
• Smartphones & Tablets
• Smart TVs
• Solution Outlook (Revenue, USD Billion, 2018 – 2030)
• Advertising-based
• Subscription-based
• Transaction-based
• User Outlook (Revenue, USD Billion, 2018 – 2030)
• Enterprise
• Consumer
• Regional Outlook (Revenue, USD Billion, 2018 – 2030)
• North America

o U.S.

o Canada

o Mexico

• Europe

o UK

o Germany

o France

• Asia Pacific

o China

o Japan

o India

o South Korea

o Australia

• Latin America

o Brazil

• Middle East and Africa (MEA)

o KSA

o UAE

o South Africa

Table of Contents

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope

1.2. Market Definition

1.3. Research Methodology

1.3.1. Information Procurement

1.3.2. Information or Data Analysis

1.3.3. Market Formulation & Data Visualization

1.3.4. Data Validation & Publishing

1.4. Research Scope and Assumptions

1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook

2.2. Segment Outlook

2.3. Competitive Insights

Chapter 3. Interactive Streaming Market Variables, Trends, & Scope

3.1. Market Introduction/Lineage Outlook

3.2. Market Dynamics

3.2.1. Market Driver Analysis

3.2.2. Market Restraint Analysis

3.2.3. Industry Challenge

3.3. Interactive Streaming Market Analysis Tools

3.3.1. Porter’s Analysis

3.3.2. PESTEL Analysis

Chapter 4. Interactive Streaming Market: Platform Estimates & Trend Analysis

4.1. Segment Dashboard

4.2. Interactive Streaming Market: Platform Movement Analysis, 2023 & 2030 (USD Billion)

4.3. Gaming Consoles

4.3.1. Gaming Consoles Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

4.4. Laptops & Desktops

4.4.1. Laptops & Desktops Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

4.5. Smartphones & Tablets

4.5.1. Smartphones & Tablets Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

4.6. Smart TVs

4.6.1. Smart TVs Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

Chapter 5. Interactive Streaming Market: Solution Estimates & Trend Analysis

5.1. Segment Dashboard

5.2. Interactive Streaming Market: Solution Movement Analysis, 2023 & 2030 (USD Billion)

5.3. Advertising-based

5.3.1. Advertising-based Interactive Streaming Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

5.4. Subscription-based

5.4.1. Subscription-based Interactive Streaming Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

5.5. Transaction-based

5.5.1. Transaction-based Interactive Streaming Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

Chapter 6. Interactive Streaming Market: User Estimates & Trend Analysis

6.1. Segment Dashboard

6.2. Interactive Streaming market: User Movement Analysis, 2023 & 2030 (USD Billion)

6.3. Enterprise

6.3.1. Enterprise Interactive Streaming Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

6.4. Consumer

6.4.1. Consumer Interactive Streaming Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

Chapter 7. Interactive Streaming Market: Regional Estimates & Trend Analysis

7.1. Interactive Streaming Market Share, By Region, 2023 & 2030 (USD Billion)

7.2. North America

7.2.1. North America Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.2.2. U.S.

7.2.2.1. U.S. Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.2.3. Canada

7.2.3.1. Canada Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.2.4. Mexico

7.2.4.1. Mexico Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.3. Europe

7.3.1. Europe Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.3.2. UK

7.3.2.1. UK Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.3.3. Germany

7.3.3.1. Germany Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.3.4. France

7.3.4.1. France Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.4. Asia Pacific

7.4.1. Asia Pacific Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.4.2. China

7.4.2.1. China Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.4.3. Japan

7.4.3.1. Japan Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.4.4. India

7.4.4.1. India Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.4.5. South Korea

7.4.5.1. South Korea Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.4.6. Australia

7.4.6.1. Australia Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.5. Latin America

7.5.1. Latin America Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.5.2. Brazil

7.5.2.1. Brazil Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.6. Middle East and Africa

7.6.1. Middle East and Africa Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.6.2. KSA

7.6.2.1. KSA Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.6.3. UAE

7.6.3.1. UAE Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

7.6.4. South Africa

7.6.4.1. South Africa Interactive Streaming Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

Chapter 8. Competitive Landscape

8.1. Company Categorization

8.2. Company Market Positioning

8.3. Participant’s Overview

8.4. Financial Performance

8.5. Platform Benchmarking

8.6. Company Heat Map Analysis

8.7. Strategy Mapping

8.8. Company Profiles/Listing

8.8.1. Alibaba Group Holding Limited

8.8.1.1. Participant’s Overview

8.8.1.2. Financial Performance

8.8.1.3. Product Benchmarking

8.8.1.4. Recent Developments

8.8.2. Amazon Web Services, Inc.

8.8.2.1. Participant’s Overview

8.8.2.2. Financial Performance

8.8.2.3. Product Benchmarking

8.8.2.4. Recent Developments

8.8.3. Brightline

8.8.3.1. Participant’s Overview

8.8.3.2. Financial Performance

8.8.3.3. Product Benchmarking

8.8.3.4. Recent Developments

8.8.4. ByteDance Ltd.

8.8.4.1. Participant’s Overview

8.8.4.2. Financial Performance

8.8.4.3. Product Benchmarking

8.8.4.4. Recent Developments

8.8.5. Google LLC

8.8.5.1. Participant’s Overview

8.8.5.2. Financial Performance

8.8.5.3. Product Benchmarking

8.8.5.4. Recent Developments

8.8.6. Huya Inc.

8.8.6.1. Participant’s Overview

8.8.6.2. Financial Performance

8.8.6.3. Product Benchmarking

8.8.6.4. Recent Developments

8.8.7. Instagram, Inc.

8.8.7.1. Participant’s Overview

8.8.7.2. Financial Performance

8.8.7.3. Product Benchmarking

8.8.7.4. Recent Developments

8.8.8. Meta Platforms, Inc.

8.8.8.1. Participant’s Overview

8.8.8.2. Financial Performance

8.8.8.3. Product Benchmarking

8.8.8.4. Recent Developments

8.8.9. Shenzhen Metavision Technology Group Co., Ltd

8.8.9.1. Participant’s Overview

8.8.9.2. Financial Performance

8.8.9.3. Product Benchmarking

8.8.9.4. Recent Developments

8.8.10. Twitch Interactive, Inc.

8.8.10.1. Participant’s Overview

8.8.10.2. Financial Performance

8.8.10.3. Product Benchmarking

8.8.10.4. Recent Developments

List of Tables

Table 1 Global Interactive Streaming Market by Platform, 2018 – 2030 (USD Billion)

Table 2 Global Interactive Streaming Market by Solution, 2018 – 2030 (USD Billion)

Table 3 Global Interactive Streaming Market by User, 2018 – 2030 (USD Billion)

Table 4 Global Interactive Streaming Market by Region, 2018 – 2030 (USD Billion)

Table 5 North America Interactive Streaming Market by Country, 2018 – 2030 (USD Billion)

Table 6 Europe Interactive Streaming Market by Country, 2018 – 2030 (USD Billion)

Table 7 Asia Pacific Interactive Streaming Market by Country, 2018 – 2030 (USD Billion)

Table 8 Latin America Interactive Streaming Market by Country, 2018 – 2030 (USD Billion)

Table 9 MEA Interactive Streaming Market by Country, 2018 – 2030 (USD Billion)

Table 10 Key companies launching new products/Laptops & Desktops

Table 11 Key companies engaged in mergers & acquisition

Table 12 Key companies engaged in Research & development

Table 13 Key Companies engaged in expansion

List of Figures

Fig. 1 Interactive Streaming Market segmentation

Fig. 2 Market research process

Fig. 3 Information procurement

Fig. 4 Primary research pattern

Fig. 5 Market research approaches

Fig. 6 Market formulation & validation

Fig. 7 Interactive Streaming Market snapshot

Fig. 8 Interactive Streaming Market segment snapshot

Fig. 9 Interactive Streaming Market competitive landscape snapshot

Fig. 10 Market driver impact analysis

Fig. 11 Market restraint impact analysis

Fig. 12 Interactive Streaming Market, Platform outlook key takeaways (USD Billion)

Fig. 13 Interactive Streaming Market: Platform movement analysis 2024 & 2030 (USD Billion)

Fig. 14 Gaming Consoles market revenue estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 15 Laptops & Desktops market revenue estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 16 Smartphones & Tablets market revenue estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 17 Smart TVs revenue estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 18 Interactive Streaming Market: Solution outlook key takeaways (USD Billion)

Fig. 19 Interactive Streaming Market: Solution movement analysis 2024 & 2030 (USD Billion)

Fig. 20 Advertising-based market revenue estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 21 Subscription-based market revenue estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 22 Transaction-based market revenue estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 23 Interactive Streaming Market: User outlook key takeaways (USD Billion)

Fig. 24 Interactive Streaming Market: User movement analysis 2024 & 2030 (USD Billion)

Fig. 25 Enterprise market revenue estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 26 Consumer market revenue estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 27 Regional marketplace: Key takeaways

Fig. 28 Interactive Streaming Market: Regional outlook, 2024 & 2030 (USD Billion)

Fig. 29 North America Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 30 U.S. Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 31 Canada Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 32 Mexico Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 33 Europe Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 34 UK Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 35 Germany Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 36 France Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 37 Asia Pacific Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 38 China Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 39 Japan Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 40 India Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 41 South Korea Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 42 Australia Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 43 Latin America Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 44 Brazil Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 45 MEA Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 46 KSA Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 47 UAE Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 48 South Africa Interactive Streaming Market estimates and forecasts, 2018 – 2030 (USD Billion)

Fig. 49 Company Categorization

Fig. 50 Company Market Positioning

Fig. 51 Strategy framework

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