オーガニックワイン市場の成長と動向分析レポート

Organic Wine Market Growth & Trends

The global organic wine market size is expected to reach USD 21.48 billion by 2030, expanding at a CAGR of 10.4% from 2024 to 2030, according to a new report by Grand View Research, Inc.

世界のオーガニックワイン市場規模は2030年までに214億8,000万米ドルに達すると予想されており、2024年から2030年にかけてCAGR 10.4%で拡大します。

The rising demand for organic food and beverages and the increasing presence of organic vineyards are among the key factors driving the market growth across the globe. Organic wines have gained significant popularity owing to their fine taste and health benefits such as promoting health and longevity, thus contributing to market growth.

Millennials substantially influence the market, driving sales through their distinctive preferences and values. With a heightened focus on health and wellness, millennials gravitate toward organic wine produced without synthetic pesticides and additives. According to the International Wines and Spirits Record (IWSR), in the U.K., individuals who demonstrate a strong commitment to sustainability are predominantly from the millennial demographic. Meanwhile, in the U.S., the primary purchasers of most alternative wine varieties are men, millennials, and individuals belonging to Generation X.

The environmental consciousness inherent in this demographic aligns seamlessly with the eco-friendly and sustainable practices associated with organic wine cultivation. In addition, millennials value authenticity and transparency and are hence drawn to organic wines, which must meet stringent standards and certifications. Furthermore, organic wines offer diverse and unique taste profiles featuring different grape varietals and terroirs. Ethical considerations further contribute to the appeal, as millennials actively seek products that reflect responsible and fair business practices.

Digital engagement through social media and online platforms facilitates direct connections with organic wine producers, fostering a sense of community and loyalty. As disposable incomes rise among millennials, their increasing willingness to invest in premium and higher-priced organic wine options is a key factor driving the market growth. The peer influence and recommendations prevalent in this demographic lead to consumers being more concerned about the impact of their choices, contributing significantly to the expanding presence of organic wine in the broader market.

Organic Wine Market Report Scope

Organic Wine Market Report Highlights

• Accounting for most organic wine sales, red organic wine type held a market share of 61.7% in 2023.Red wine has historically been the most consumed type of wine globally, enjoying widespread popularity among consumers. Its rich flavors, diverse varieties, and versatility in food pairing make it a staple choice for many wine enthusiasts.

• The white wine segment is expected to witness a CAGR of 9.9% from 2024 to 2030. Rising consumer preference for lighter and more refreshing wine options fuel the demand for white organic wines. White wines are often favored for their crisp acidity, fruit-forward flavors, and versatility in food pairings, making them appealing choices for a wide range of occasions and palates.

• Based on packaging type, the bottled organic wine segment held the largest market share of 91.3% in 2023. Consumers trust bottled wines as a reliable and authentic option, particularly when it comes to organic products. The packaging provides a sense of security regarding the wine’s quality, origin, and adherence to organic standards, enhancing consumer confidence and driving purchase decisions.

• The canned organic wine segment is expected to witness a CAGR of 14.2% from 2024 to 2030. Consumers increasingly seek convenience, portability, and sustainability, driving the demand for canned beverages. Canned organic wine aligns well with these preferences, offering a convenient and portable option for enjoying wine on-the-go, at outdoor events, or during travel.

• The distribution of organic wine through off trade channels accounted for 61.1% of the total market in 2023. Off-trade channels typically offer a diverse selection of organic wines, catering to a wide range of consumer preferences and tastes. Consumers can choose from various grape varieties, regions, and price points, allowing for greater exploration and discovery of organic wines.

• Distribution of organic wine through on-trade channels is expected to grow at a CAGR of 9.6% from 2024 to 2030. There is a shift in consumer preferences towards experiences and authenticity, with an emphasis on high-quality, artisanal products. Organic wines offer consumers a unique and flavorful option that reflects a commitment to sustainable and ethical production practices. On-trade establishments that offer organic wines appeal to consumers seeking authentic and environmentally conscious dining experiences.

• In 2023, Europe captured a revenue share of 77.4%. Europe boasts a long and rich tradition of winemaking, with many countries in the region considered the birthplace of wine. This deep-rooted wine culture has laid the foundation for the market to thrive, as consumers in Europe have a strong appreciation for quality wine and are receptive to organic and sustainable production methods.

• North America is expected to grow at a CAGR of 10.2% from 2024 to 2030. Consumers in North America are becoming more conscious of the environmental and health implications of their purchasing decisions, leading to a growing demand for organic and sustainable products, including wine. As awareness of organic wine’s benefits, such as reduced exposure to pesticides and support for environmentally friendly farming practices, continues to rise, so too does consumer demand.

Table of Contents

Table of Contents

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope

1.2. Market Definition

1.3. Information Procurement

1.3.1. Purchased Database

1.3.2. GVR’s Internal Database

1.3.3. Secondary Sources & Third-Party Perspectives

1.3.4. Primary Research

1.4. Information Analysis

1.4.1. Data Analysis Models

1.5. Market Formulation & Data Visualization

1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Outlook

2.2. Type Outlook

2.3. Packaging Outlook

2.4. Distribution Channel Outlook

2.5. Regional Outlook

2.6. Competitive Insights

Chapter 3. Organic Wine Market Variables, Trends & Scope

3.1. Market Lineage Outlook

3.2. Industry Value Chain Analysis

3.2.1. Sales/Retail Channel Analysis

3.2.2. Profit Margin Analysis

3.3. Market Dynamics

3.3.1. Market Driver Analysis

3.3.2. Market Restraint Analysis

3.3.3. Industry Challenges

3.3.4. Industry Opportunities

3.4. Industry Analysis – Porter’s

3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis

4.2. Consumer Trends and Preferences

4.3. Factors Affecting Buying Decision

4.4. Consumer Product Adoption

4.5. Observations & Recommendations

Chapter 5. Organic Wine Market: Type Analysis & Estimates

5.1. Type Analysis & Market Share, 2023 & 2030

5.2. Red Organic Wine

5.2.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.3. White Organic Wine

5.3.1. Market estimates and forecast, 2018 – 2030 (USD Million)

Chapter 6. Organic Wine Market: Packaging Estimates & Trend Analysis

6.1. Packaging Movement Analysis & Market Share, 2023 & 2030

6.2. Bottles

6.2.1. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3. Cans

6.3.1. Market estimates and forecast, 2018 – 2030 (USD Million)

6.4. Others

6.4.1. Market estimates and forecast, 2018 – 2030 (USD Million)

Chapter 7. Organic Wine Market: Distribution Channel Estimates & Trend Analysis

7.1. On Trade

7.1.1. Market estimates and forecast, 2018 – 2030 (USD Million)

7.2. Off Trade

7.2.1. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3. Online

7.3.1. Market estimates and forecast, 2018 – 2030 (USD Million)

7.4. Others

7.4.1. Market estimates and forecast, 2018 – 2030 (USD Million)

Chapter 8. Organic Wine Market: Regional Estimates & Trend Analysis

8.1. Regional Movement Analysis & Market Share, 2023 & 2030

8.2. North America

8.2.1. Market estimates and forecast, 2018 – 2030 (USD Million)

8.2.2. U.S.

8.2.2.1. Key country dynamics

8.2.2.2. Market estimates and forecast, 2018 – 2030 (USD Million)

8.2.3. Canada

8.2.3.1. Key country dynamics

8.2.3.2. Market estimates and forecast, 2018 – 2030 (USD Million)

8.2.4. Mexico

8.2.4.1. Key country dynamics

8.2.4.2. Market estimates and forecast, 2018 – 2030 (USD Million)

8.3. Europe

8.3.1. Market estimates and forecast, 2018 – 2030 (USD Million)

8.3.2. UK

8.3.2.1. Key country dynamics

8.3.2.2. Market estimates and forecast, 2018 – 2030 (USD Million)

8.3.3. Germany

8.3.3.1. Key country dynamics

8.3.3.2. Market estimates and forecast, 2018 – 2030 (USD Million)

8.3.4. France

8.3.4.1. Key country dynamics

8.3.4.2. Market estimates and forecast, 2018 – 2030 (USD Million)

8.3.5. Italy

8.3.5.1. Key country dynamics

8.3.5.2. Market estimates and forecast, 2018 – 2030 (USD Million)

8.3.6. Spain

8.3.6.1. Key country dynamics

8.3.6.2. Market estimates and forecast, 2018 – 2030 (USD Million)

8.4. Asia Pacific

8.4.1. Market estimates and forecast, 2018 – 2030 (USD Million)

8.4.2. China

8.4.2.1. Key country dynamics

8.4.2.2. Market estimates and forecast, 2018 – 2030 (USD Million)

8.4.3. Japan

8.4.3.1. Key country dynamics

8.4.3.2. Market estimates and forecast, 2018 – 2030 (USD Million)

8.4.4. Australia & New Zealand

8.4.4.1. Key country dynamics

8.4.4.2. Market estimates and forecast, 2018 – 2030 (USD Million)

8.4.5. South Korea

8.4.5.1. Key country dynamics

8.4.5.2. Market estimates and forecast, 2018 – 2030 (USD Million)

8.4.6. India

8.4.6.1. Key country dynamics

8.4.6.2. Market estimates and forecast, 2018 – 2030 (USD Million)

8.5. Central & South America

8.5.1. Market estimates and forecast, 2018 – 2030 (USD Million)

8.5.2. Brazil

8.5.2.1. Key country dynamics

8.5.2.2. Market estimates and forecast, 2018 – 2030 (USD Million)

8.6. Middle East & Africa

8.6.1. Market estimates and forecast, 2018 – 2030 (USD Million)

8.6.2. South Africa

8.6.2.1. Key country dynamics

8.6.2.2. Market estimates and forecast, 2018 – 2030 (USD Million)

Chapter 9. Competitive Analysis

9.1. Recent developments & impact analysis, by key market participants

9.2. Company Categorization

9.3. Participant’s Overview

9.4. Financial Performance

9.5. Product Benchmarking

9.6. Company Market Share Analysis, 2023 (%)

9.7. Company Heat Map Analysis

9.8. Strategy Mapping

9.9. Company Profiles

9.9.1. Bonny Doon Vineyard

9.9.1.1. Company Overview

9.9.1.2. Financial Performance

9.9.1.3. Product Benchmarking

9.9.1.4. Strategic Initiatives

9.9.2. Ferrari-Carano

9.9.2.1. Company Overview

9.9.2.2. Financial Performance

9.9.2.3. Product Benchmarking

9.9.2.4. Strategic Initiatives

9.9.3. Domaine Leroy

9.9.3.1. Company Overview

9.9.3.2. Financial Performance

9.9.3.3. Product Benchmarking

9.9.3.4. Strategic Initiatives

9.9.4. Giuseppe Quintarell

9.9.4.1. Company Overview

9.9.4.2. Financial Performance

9.9.4.3. Product Benchmarking

9.9.4.4. Strategic Initiatives

9.9.5. Willamette Valley Vineyards

9.9.5.1. Company Overview

9.9.5.2. Financial Performance

9.9.5.3. Product Benchmarking

9.9.5.4. Strategic Initiatives

9.9.6. Grover Zampa Vineyards

9.9.6.1. Company Overview

9.9.6.2. Financial Performance

9.9.6.3. Product Benchmarking

9.9.6.4. Strategic Initiatives

9.9.7. Stellar Organics

9.9.7.1. Company Overview

9.9.7.2. Financial Performance

9.9.7.3. Product Benchmarking

9.9.7.4. Strategic Initiatives

9.9.8. The Organic Wine Works

9.9.8.1. Company Overview

9.9.8.2. Financial Performance

9.9.8.3. Product Benchmarking

9.9.8.4. Strategic Initiatives

9.9.9. Concha y Toro

9.9.9.1. Company Overview

9.9.9.2. Financial Performance

9.9.9.3. Product Benchmarking

9.9.9.4. Strategic Initiatives

9.9.10. Treasury Wine Estates

9.9.10.1. Company Overview

9.9.10.2. Financial Performance

9.9.10.3. Product Benchmarking

9.9.10.4. Strategic Initiatives

List of Tables

List of Tables

Table 1 Organic wine market – Key market driver analysis

Table 2 Organic wine market – Key market restraint analysis

Table 3 Red organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 4 White organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 5 Bottled organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 6 Canned organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 7 Other packaging organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 8 Organic wine market estimates and forecast, through on-trade distribution, 2018 – 2030 (USD Million)

Table 9 Organic wine market estimates and forecast, through off-trade distribution, 2018 – 2030 (USD Million)

Table 10 North America organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 11 North America organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 12 North America organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Table 13 North America organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 14 U.S organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 15 U.S organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 16 U.S organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Table 17 U.S organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 18 Canada organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 19 Canada organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 20 Canada organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Table 21 Canada organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 22 Mexico organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 23 Mexico organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 24 Mexico organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Table 25 Mexico organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 26 Europe organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 27 Europe organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 28 Europe organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Table 29 Europe organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 30 UK organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 31 UK organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 32 UK organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Table 33 UK organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 34 Germany organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 35 Germany organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 36 Germany organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Table 37 Germany organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 38 France organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 39 France organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 40 France organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Table 41 France organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 42 Italy organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 43 Italy organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 44 Italy organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Table 45 Italy organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 46 Spain organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 47 Spain organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 48 Spain organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Table 49 Spain organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 50 Asia Pacific organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 51 Asia Pacific organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 52 Asia Pacific organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Table 53 Asia Pacific organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 54 China organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 55 China organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 56 China organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Table 57 China organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 58 Japan organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 59 Japan organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 60 Japan organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Table 61 Japan organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 62 Australia & New Zealand organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 63 Australia & New Zealand organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 64 Australia & New Zealand organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Table 65 Australia & New Zealand organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 66 India organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 67 India organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 68 India organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Table 69 India organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 70 Central & South America organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 71 Central & South America organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 72 Central & South America organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Table 73 Central & South America organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 74 Brazil organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 75 Brazil organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 76 Brazil organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Table 77 Brazil organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 78 Middle East & Africa organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 79 Middle East & Africa organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 80 Middle East & Africa organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Table 81 Middle East & Africa organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 82 South Africa organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Table 83 South Africa organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 84 South Africa organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Table 85 South Africa organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

List of Figures

List of Figures

Fig. 1 Organic wine market snapshot

Fig. 2 Organic wine market segmentation & scope

Fig. 3 Organic wine market penetration & growth prospect mapping

Fig. 4 Organic wine market value chain analysis

Fig. 5 Organic wine market dynamics

Fig. 6 Organic wine market Porter’s Five Forces analysis

Fig. 7 Organic wine market estimates and forecast, by type, 2018 – 2030 (USD Million)

Fig. 8 Organic wine market estimates and forecast, by packaging, 2018 – 2030 (USD Million)

Fig. 9 Organic wine market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Fig. 10 Organic wine market estimates and forecast, by region, 2018 – 2030 (USD Million)

Fig. 11 North America organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Fig. 12 U.S organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Fig. 13 Canada organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Fig. 14 Mexico organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Fig. 15 Europe organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Fig. 16 Germany organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Fig. 17 UK organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Fig. 18 Spain organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Fig. 19 Italy organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Fig. 20 France organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Fig. 21 Asia Pacific organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Fig. 22 China organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Fig. 23 India organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Fig. 24 Japan organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Fig. 25 South Korea organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Fig. 26 Australia & New Zealand organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Fig. 27 Central & South America organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Fig. 28 Brazil organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Fig. 29 Middle East & Africa organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Fig. 30 South Africa organic wine market estimates and forecast, 2018 – 2030 (USD Million)

Grand View Researchについて

Grand View Research（グランドビューリサーチ） はインドと米国を拠点とする市場調査およびコンサルティング会社です。世界中主要 25ヵ国・ 46 業界に関する豊富なデータベースを活用した市場情報は世界の企業団体に活用・引用されています。日本からのレポートのご注文・ご購入相談はお気軽にお問い合わせください。

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