スマートスポーツ用品市場規模、成長と動向分析レポート 2025-2030年

Smart Sports Equipment Market Growth & Trends

The global smart sports equipment market size is expected to reach USD 5.70 billion in 2030 and is expected to expand at a CAGR of 10.7% from 2025 to 2030. Rising developments in sports technology through advanced technologies, such as Internet of Things and Augmented Reality, have developed a keen interest among consumers in smart sporting equipment. Additionally, increasing consumer attention towards sports as a lifestyle in order maintain fitness and track athletic performance is boosting the demand for advanced products.

世界のスマートスポーツ（スマスポ）用品市場規模は、2030年に57億米ドルに達すると予想されており、2025年から2030年にかけて年平均成長率10.7%で拡大すると見込まれています。モノのインターネットや拡張現実などの先進技術によるスポーツ技術の発展により、消費者はスマートスポーツ機器に強い関心を寄せています。さらに、フィットネスを維持し、運動パフォーマンスを追跡するために、ライフスタイルとしてのスポーツに対する消費者の関心が高まっており、先進的な製品の需要が高まっています。

Shifting preference for real time performance tracking process has paved the way for technology integrated sporting equipment over traditional sports equipment, which has increased the adoption of smart sporting equipment across the globe. These smart sports equipment, which are digitally connected through sensors, help sportspersons or athletes to track, monitor, analyze, and improve their performance. According to a 2017 study by the University of Wollongong, approximately 50% of youth regularly participate in organized sports in U.S., Canada, and England. Thus, rising participation of people, particularly young consumers, in various sporting activities is likely to positively impact the growth of the market.

リアルタイムのパフォーマンス追跡プロセスへの好みの変化により、従来のスポーツ用具よりもテクノロジーを統合したスポーツ用品が普及し、世界中でスマートスポーツ用品の採用が増加しています。センサーを介してデジタル接続されたこれらのスマートスポーツ用品は、スポーツ選手やアスリートがパフォーマンスを追跡、監視、分析、改善するのに役立ちます。ウーロンゴン大学の 2017 年の調査によると、米国、カナダ、イギリスでは、若者の約 50% が定期的に組織的なスポーツに参加しています。したがって、さまざまなスポーツ活動への人々、特に若い消費者の参加の増加は、市場の成長にプラスの影響を与える可能性があります。

Moreover, rising number of children indulging in different sporting activities to turn it into a career option has offered greater prominence to the product, thereby resulting in higher adoption of smart sports equipment. Newer product launches by manufacturers in the industry are incorporating advanced features in the product that support effective performance metrics. For instance, in 2019, KAHA PTE LTD launched a smart jump rope, Lifeflow. This equipment is embedded with sensors in the handle, which enables collecting biometric data while skipping.

さらに、さまざまなスポーツ活動に熱中し、それをキャリアの選択肢にする子供たちの数が増えたことで、製品の注目度が高まり、スマートスポーツ機器の採用が増えています。業界のメーカーによる新しい製品の発売には、効果的なパフォーマンス指標をサポートする高度な機能が組み込まれています。たとえば、2019年にKAHA PTE LTDはスマート縄跳び「Lifeflow」を発売しました。この機器のハンドルにはセンサーが埋​​め込まれており、縄跳び中に生体認証データを収集できます。

Golf stick emerged as the largest product category in the market and was valued at 649.5 million in 2019. Increasing consumer participation in golf sports is projected to offer lucrative growth opportunity for smart golf clubs. According to the National Golf Foundation, 36% of the U.S. population, which is over 107 million people, have played, watched, or read about golf in 2019.

Franchise stores held the largest share of 55.6% in 2019 owing to easy availability and wide distribution network of these stores. High number of manufacturers selling these products through company owned retail stores owing to the niche product segment is boosting the sales of these products through franchise stores.

Asia Pacific is expected to expand at a CAGR of 8.7% from 2020 to 2027. Rising prevalence of sporting tournaments in the region is increasing awareness related to fitness and different sporting activities, and thus visits from foreign nationals are expected to increase the usage of these smart sporting equipment.

Smart Sports Equipment Market Report Scope

Smart Sports Equipment Market Report Highlights

• The rising demand for fitness and athletic performance monitoring devices is boosting market growth.
• The golf stick segment dominated the market with the largest revenue share of 29.8% in 2024.
• The balls segment is expected to grow at the highest CAGR over the forecast period.
• Franchise stores dominated the market with the largest revenue share in 2024.
• North America smart sports equipment market industry dominated the global market with the largest revenue share of 35.0% in 2024.

Table of Contents

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope

1.2. Market Definition

1.3. Information Procurement

1.3.1. Purchased Database

1.3.2. GVR’s Internal Database

1.3.3. Secondary Sources & Third-Party Perspectives

1.3.4. Primary Research

1.4. Information Analysis

1.4.1. Data Analysis Models

1.5. Market Formulation & Data Visualization

1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot

2.2. Segment Snapshot

2.3. Competitive Landscape Snapshot

Chapter 3. Smart sports equipment Market Variables, Trends & Scope

3.1. Market Lineage Outlook

3.1.1. Parent Market Outlook

3.1.2. Related Market Outlook

3.2. Industry Value Chain Analysis

3.2.1. Profit Margin Analysis (Industry-level)

3.3. Market Dynamics

3.3.1. Market Driver Analysis

3.3.2. Market Restraint Analysis

3.3.3. Market Opportunities

3.3.4. Market Challenges

3.4. Industry Analysis Tools

3.4.1. Porter’s Five Forces Analysis

3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis

4.2. Consumer Trends and Preferences

4.3. Factors Affecting Buying Decision

4.4. Consumer Product Adoption

4.5. Observations & Recommendations

Chapter 5. Smart sports equipment Market: Product Estimates & Trend Analysis

5.1. Smart sports equipment Market, By Product: Key Takeaways

5.2. Product Movement Analysis & Market Share, 2024 & 2030

5.3. Market Estimates & Forecasts, By Product, 2018 – 2030 (USD Million)

5.3.1. Balls

5.3.1.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.3.2. Golf Stick

5.3.2.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.3.3. Hockey Stick

5.3.3.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.3.4. Racket & Bats

5.3.4.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.3.5. Others

5.3.5.1. Market estimates and forecast, 2018 – 2030 (USD Million)

Chapter 6. Smart sports equipment Market: Distribution Channel Estimates & Trend Analysis

6.1. Smart sports equipment Market, By Distribution Channel: Key Takeaways

6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030

6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 – 2030 (USD Million)

6.3.1. Franchise Stores

6.3.1.1. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.2. Specialty Stores

6.3.2.1. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.3. Online

6.3.3.1. Market estimates and forecast, 2018 – 2030 (USD Million)

Chapter 7. Smart sports equipment Market: Regional Estimates & Trend Analysis

7.1. Smart sports equipment Market: Regional Outlook

7.2. Regional Marketplaces: Key Takeaways

7.3. Market Estimates & Forecasts, by Region, 2018 – 2030 (USD Million)

7.3.1. North America

7.3.1.1. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.1.2. U.S.

7.3.1.2.1. Key country dynamics

7.3.1.2.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.1.3. Canada

7.3.1.3.1. Key country dynamics

7.3.1.3.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.1.4. Mexico

7.3.1.4.1. Key country dynamics

7.3.1.4.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.2. Europe

7.3.2.1. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.2.2. UK

7.3.2.2.1. Key country dynamics

7.3.2.2.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.2.3. Germany

7.3.2.3.1. Key country dynamics

7.3.2.3.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.2.4. France

7.3.2.4.1. Key country dynamics

7.3.2.4.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.2.5. Italy

7.3.2.5.1. Key country dynamics

7.3.2.5.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.2.6. Spain

7.3.2.6.1. Key country dynamics

7.3.2.6.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.3. Asia Pacific

7.3.3.1. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.3.2. China

7.3.3.2.1. Key country dynamics

7.3.3.2.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.3.3. India

7.3.3.3.1. Key country dynamics

7.3.3.3.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.3.4. Japan

7.3.3.4.1. Key country dynamics

7.3.3.4.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.3.5. Australia

7.3.3.5.1. Key country dynamics

7.3.3.5.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.3.6. South Korea

7.3.3.6.1. Key country dynamics

7.3.3.6.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.4. Latin America

7.3.4.1. Brazil

7.3.4.1.1. Key country dynamics

7.3.4.1.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.5. Middle East & Africa

7.3.5.1. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.5.2. South Africa

7.3.5.2.1. Key country dynamics

7.3.5.2.2. Market estimates and forecast, 2018 – 2030 (USD Million)

Chapter 8. Smart sports equipment Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, by Key Market Participants

8.2. Company Categorization

8.3. Participant’s Overview

8.4. Financial Performance

8.5. Product Benchmarking

8.6. Company Market Share Analysis, 2024 (%)

8.7. Company Heat Map Analysis

8.8. Strategy Mapping

8.9. Company Profiles

8.9.1. InfoMotion Sports Technologies Inc.

8.9.1.1. Company Overview

8.9.1.2. Financial Performance

8.9.1.3. Product Portfolios

8.9.1.4. Strategic Initiatives

8.9.2. DribbleUp, Inc.

8.9.2.1. Company Overview

8.9.2.2. Financial Performance

8.9.2.3. Product Portfolios

8.9.2.4. Strategic Initiatives

8.9.3. Adidas AG

8.9.3.1. Company Overview

8.9.3.2. Financial Performance

8.9.3.3. Product Portfolios

8.9.3.4. Strategic Initiatives

8.9.4. Wilson Sporting Goods

8.9.4.1. Company Overview

8.9.4.2. Financial Performance

8.9.4.3. Product Portfolios

8.9.4.4. Strategic Initiatives

8.9.5. Babolat

8.9.5.1. Company Overview

8.9.5.2. Financial Performance

8.9.5.3. Product Portfolios

8.9.5.4. Strategic Initiatives

8.9.6. HockeyShot

8.9.6.1. Company Overview

8.9.6.2. Financial Performance

8.9.6.3. Product Portfolios

8.9.6.4. Strategic Initiatives

8.9.7. Zepp INC.

8.9.7.1. Company Overview

8.9.7.2. Financial Performance

8.9.7.3. Product Portfolios

8.9.7.4. Strategic Initiatives

8.9.8. Gridiron Technologies

8.9.8.1. Company Overview

8.9.8.2. Financial Performance

8.9.8.3. Product Portfolios

8.9.8.4. Strategic Initiatives

8.9.9. Riddell

8.9.9.1. Company Overview

8.9.9.2. Financial Performance

8.9.9.3. Product Portfolios

8.9.9.4. Strategic Initiatives

List of Tables

Table 1 Global smart sports equipment market: Key market driver analysis

Table 2 Global smart sports equipment market: Key market restraint analysis

Table 3 Global smart sports equipment market estimates & forecast, by product (USD Million)

Table 4 Global smart sports equipment market estimates & forecast, by distribution channel (USD Million)

Table 5 Global smart sports equipment market estimates & forecast, by region (USD Million)

Table 6 North America smart sports equipment market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 7 North America smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 8 North America smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 9 U.S. macro-economic outlay

Table 10 U.S. smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 11 U.S. smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 12 Canada macro-economic outlay

Table 13 Canada smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 14 Canada smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 15 Mexico macro-economic outlay

Table 16 Mexico smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 17 Mexico smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 18 Europe smart sports equipment market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 19 Europe smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 20 Europe smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 21 UK macro-economic outlay

Table 22 UK smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 23 UK smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 24 Germany macro-economic outlay

Table 25 Germany smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 26 Germany smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 27 France macro-economic outlay

Table 28 France smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 29 France smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 30 Italy macro-economic outlay

Table 31 Italy smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 32 Italy smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 33 Spain macro-economic outlay

Table 34 Spain smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 35 Spain smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 36 Asia Pacific smart sports equipment market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 37 Asia Pacific smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 38 Asia Pacific smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 39 China macro-economic outlay

Table 40 China smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 41 China smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 42 India macro-economic outlay

Table 43 India smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 44 India smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 45 Japan macro-economic outlay

Table 46 Japan smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 47 Japan smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 48 South Korea macro-economic outlay

Table 49 South Korea smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 50 South Korea smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 51 Latin America smart sports equipment market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 52 Latin America smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 53 Latin America smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 54 Brazil macro-economic outlay

Table 55 Brazil smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 56 Brazil smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 57 Argentina macro-economic outlay

Table 58 Argentina smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 59 Argentina smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 60 Middle East & Africa smart sports equipment market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 61 Middle East & Africa smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 62 Middle East & Africa smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 63 South Africa macro-economic outlay

Table 64 South Africa smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 65 South Africa smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 66 Saudi Arabia macro-economic outlay

Table 67 Saudi Arabia smart sports equipment market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 68 Saudi Arabia smart sports equipment market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 69 Recent developments & impact analysis, by key market participants

Table 70 Company market share, 2024 (%)

Table 71 Company heat map analysis, 2024

Table 72 Companies implementing key strategies

List of Figures

Fig. 1 Smart sports equipment market segmentation

Fig. 2 Information procurement

Fig. 3 Primary research pattern

Fig. 4 Primary research approaches

Fig. 5 Primary research process

Fig. 6 Market snapshot

Fig. 7 Segment snapshot

Fig. 8 Regional snapshot

Fig. 9 Competitive landscape snapshot

Fig. 10 Global parent industry and smart sports equipment size (USD Million)

Fig. 11 Global smart sports equipment size, 2018 to 2030 (USD Million)

Fig. 12 Smart sports equipment market: Penetration & growth prospect mapping

Fig. 13 Smart sports equipment market: Value chain analysis

Fig. 14 Smart sports equipment market: Dynamics

Fig. 15 Smart sports equipment market: Porter’s five forces analysis

Fig. 16 Smart sports equipment market estimates & forecast, by product (USD Million)

Fig. 17 Balls market estimates & forecasts, 2018 – 2030 (USD Million)

Fig. 18 Golf stick market estimates & forecasts, 2018 – 2030 (USD Million)

Fig. 19 Hockey stick products market estimates & forecasts, 2018 – 2030 (USD Million)

Fig. 20 Rackets & bats estimates & forecasts, 2018 – 2030 (USD Million)

Fig. 21 Others market estimates & forecasts, 2018 – 2030 (USD Million)

Fig. 22 Smart sports equipment market estimates & forecast, by distribution channel (USD Million)

Fig. 23 Smart sports equipment market estimates & forecasts for franchise stores, 2018 – 2030 (USD Million)

Fig. 24 Smart sports equipment market estimates & forecasts for specialty stores, 2018 – 2030 (USD Million)

Fig. 25 Smart sports equipment market estimates & forecasts for online, 2018 – 2030 (USD Million)

Fig. 26 Smart sports equipment market: Regional outlook, 2024 & 2030, (USD Million)

Fig. 27 Regional marketplace: Key takeaways

Fig. 28 North America smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 29 US smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 30 Canada smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 31 Mexico smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 32 Europe smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 33 Germany smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 34 UK smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 35 France smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 36 Italy smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 37 Spain smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 38 Asia Pacific smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 39 China smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 40 India smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 41 Japan smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 42 South Korea smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 43 Australia smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 44 Latin America smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 45 Brazil smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 46 Argentina smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 47 Middle East & Africa smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 48 South Africa smart sports equipment market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 49 Key company categorization

Fig. 50 Company market share analysis, 2024

Fig. 51 Strategic framework of smart sports equipment

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