全地形対応車（ATV）市場の成長と動向分析レポート

All-terrain Vehicle Market Growth & Trends

The global all-terrain vehicle market size is estimated to reach USD 6.01 billion by 2030, registering to grow at a CAGR of 4.0% from 2025 to 2030 according to a new report by Grand View Research, Inc.

世界の全地形対応車（ATV）市場規模は2030年までに60億1,000万米ドルに達すると推定されており、2025年から2030年まで4.0%のCAGRで成長すると予測されています。

The development of off-road terrains, trails, and recreational parks is projected to boost the demand for All-terrain Vehicles (ATVs) by 2030. Moreover, governments’ initiatives to enhance tourism and recreational activities have supported the sales of ATVs. For instance, the Travel Management & Off-Highway Vehicle (OHV) Program announced by the U.S. Forest Service aims to increase the awareness and popularity of trails in North America.

オフロード地形、小道、レクリエーション公園の開発により、2030 年までに全地形対応車（ATV）の需要が高まると予測されています。さらに、観光やレクリエーション活動を強化する政府の取り組みが ATV の販売を支えています。たとえば、米国森林局が発表した旅行管理およびオフハイウェイ ビークル (OHV) プログラムは、北米におけるトレイルの認知度と人気を高めることを目的としています。

Factors such as the growing popularity of off-road racing events and increased advertising have fueled the demand for ATVs across the globe. For instance, in January 2019, the Desert Series Pro ATV tournament involved ATV enthusiasts and many off-road vehicles which contributed to the adoption of ATVs. Additionally, growth in investments from sponsors is anticipated to boost the growth of the market by 2030.

Over the past few years, economic growth in developing economies, such as India and China, has resulted in higher disposable incomes and purchasing power of individuals, creating more spending capacity. This, in turn, supports the travel and tourism industry. As per the data published by the World Travel and Tourism Council (WTTC), the global tourism sector grew by 3.9% in 2018. The development of the tourism sector has led to a significant increase in recreational activities, thereby driving the demand for ATVs.

North America dominated the ATV market in 2024. This can be attributed to the presence of vast and diverse landscapes in North America, including mountain ranges and dense forests. ATV manufacturers focus on developing innovative and safer equipment that can meet the diverse needs of end users who want to explore tough terrains. Additionally, the increasing production and sales of ATVs in North America are expected to contribute to the growth of the market. The presence of various market players, including Polaris Inc., Textron Inc., and BRP, among others, is likely to further contribute to the growth

All-terrain Vehicle Market Report Scope

All-terrain Vehicle Market Report Highlights

• The 400 – 800cc accounted for the largest share of 48.13% in 2024. The growth can be attributed to the growing popularity of these vehicles for utility activities.

• The recreational segment held the largest market share in 2024. The government and private organizations’ initiatives to expand off-road trail networks drive the growth of all-terrain vehicles for recreational activities.

• The North America all-terrain vehicle market held the largest share of 47.92% in 2024.

Table of Contents

Chapter 1. Methodology and Scope

1.1. Market Segmentation and Scope

1.2. Research Methodology

1.2.1. Information Procurement

1.3. Information or Data Analysis

1.4. Methodology

1.5. Research Scope and Assumptions

1.6. Market Formulation & Validation

1.7. List of Data Sources

Chapter 2. Executive Summary

2.1. Market Outlook

2.2. Segment Outlook

2.3. Competitive Insights

Chapter 3. All-Terrain Vehicle Market Variables, Trends, & Scope

3.1. Market Lineage Outlook

3.2. Market Dynamics

3.2.1. Market Driver Analysis

3.2.2. Market Restraint Analysis

3.2.3. Industry Challenge

3.3. All-Terrain Vehicle Market Analysis Tools

3.3.1. Industry Analysis – Porter’s

3.3.1.1. Bargaining power of the suppliers

3.3.1.2. Bargaining power of the buyers

3.3.1.3. Threats of substitution

3.3.1.4. Threats from new entrants

3.3.1.5. Competitive rivalry

3.3.2. PESTEL Analysis

3.3.2.1. Political landscape

3.3.2.2. Economic landscape

3.3.2.3. Social landscape

3.3.2.4. Technological landscape

3.3.2.5. Environmental landscape

3.3.2.6. Legal landscape

Chapter 4. All-Terrain Vehicle Market: Engine Type Estimates & Trend Analysis

4.1. Segment Dashboard

4.2. All-Terrain Vehicle Market: Engine Type Movement Analysis, 2024 & 2030 (USD Million)

4.3. Below 400cc

4.3.1. Below 400cc Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

4.4. 400 – 800cc

4.4.1. 400 – 800cc Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

4.5. Above 800cc

4.5.1. Above 800cc Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

Chapter 5. All-Terrain Vehicle Market: Application Estimates & Trend Analysis

5.1. Segment Dashboard

5.2. All-Terrain Vehicle Market: Application Movement Analysis, 2024 & 2030 (USD Million)

5.3. Agriculture

5.3.1. Agriculture Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

5.4. Sports

5.4.1. Sports Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

5.5. Recreational

5.5.1. Recreational Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

5.6. Military and Defense

5.6.1. Military and Defense Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Million)

Chapter 6. All-Terrain Vehicle Market: Regional Estimates & Trend Analysis

6.1. All-Terrain Vehicle Market Share, By Region, 2024 & 2030 (USD Million)

6.2. North America

6.2.1. North America All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

6.2.2. U.S.

6.2.2.1. U.S. All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

6.2.3. Canada

6.2.3.1. Canada All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

6.2.4. Mexico

6.2.4.1. Mexico All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

6.3. Europe

6.3.1. Europe All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

6.3.2. UK

6.3.2.1. UK All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

6.3.3. Germany

6.3.3.1. Germany All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

6.3.4. France

6.3.4.1. France All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

6.4. Asia Pacific

6.4.1. Asia Pacific All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

6.4.2. China

6.4.2.1. China All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

6.4.3. Japan

6.4.3.1. Japan All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

6.4.4. India

6.4.4.1. India All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

6.4.5. South Korea

6.4.5.1. South Korea All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

6.4.6. Australia

6.4.6.1. Australia All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

6.5. Latin America

6.5.1. Latin America All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

6.5.2. Brazil

6.5.2.1. Brazil All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

6.6. Middle East and Africa

6.6.1. Middle East and Africa All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

6.6.2. Saudi Arabia

6.6.2.1. Saudi Arabia All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

6.6.3. UAE

6.6.3.1. UAE All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

6.6.4. South Africa

6.6.4.1. South Africa All-Terrain Vehicle Market Estimates and Forecasts, 2018 – 2030 (USD Million)

Chapter 7. Competitive Landscape

7.1. Company Categorization

7.2. Company Market Positioning

7.3. Company Heat Map Analysis

7.4. Company Profiles/Listing

7.4.1. Polaris Inc.

7.4.1.1. Participant’s Overview

7.4.1.2. Financial Performance

7.4.1.3. Product Benchmarking

7.4.1.4. Strategic Initiatives

7.4.2. American Honda Motor Co., Inc.

7.4.2.1. Participant’s Overview

7.4.2.2. Financial Performance

7.4.2.3. Product Benchmarking

7.4.2.4. Strategic Initiatives

7.4.3. Yamaha Motor Co., Ltd.

7.4.3.1. Participant’s Overview

7.4.3.2. Financial Performance

7.4.3.3. Product Benchmarking

7.4.3.4. Strategic Initiatives

7.4.4. BRP

7.4.4.1. Participant’s Overview

7.4.4.2. Financial Performance

7.4.4.3. Product Benchmarking

7.4.4.4. Strategic Initiatives

7.4.5. Kawasaki Heavy Industries, Ltd.

7.4.5.1. Participant’s Overview

7.4.5.2. Financial Performance

7.4.5.3. Product Benchmarking

7.4.5.4. Strategic Initiatives

7.4.6. Arctic Cat Inc.

7.4.6.1. Participant’s Overview

7.4.6.2. Financial Performance

7.4.6.3. Product Benchmarking

7.4.6.4. Strategic Initiatives

7.4.7. CFMOTO

7.4.7.1. Participant’s Overview

7.4.7.2. Financial Performance

7.4.7.3. Product Benchmarking

7.4.7.4. Strategic Initiatives

7.4.8. Suzuki Motor USA, LLC.

7.4.8.1. Participant’s Overview

7.4.8.2. Financial Performance

7.4.8.3. Product Benchmarking

7.4.8.4. Strategic Initiatives

7.4.9. KYMCO

7.4.9.1. Participant’s Overview

7.4.9.2. Financial Performance

7.4.9.3. Product Benchmarking

7.4.9.4. Strategic Initiatives

7.4.10. HISUN

7.4.10.1. Participant’s Overview

7.4.10.2. Financial Performance

7.4.10.3. Product Benchmarking

7.4.10.4. Strategic Initiatives

List of Tables

Table 1 Global all-terrain vehicle market size estimates & forecasts 2018 – 2030 (USD Million)

Table 2 Global all-terrain vehicle market, by region 2018 – 2030 (USD Million)

Table 3 Global all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 4 Global all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 5 Below 400cc all-terrain vehicle market, by region 2018 – 2030 (USD Million)

Table 6 400 – 800cc all-terrain vehicle market, by region 2018 – 2030 (USD Million)

Table 7 Above 800cc all-terrain vehicle market, by region 2018 – 2030 (USD Million)

Table 8 Agriculture all-terrain vehicle market, by region 2018 – 2030 (USD Million)

Table 9 Sports all-terrain vehicle market, by region 2018 – 2030 (USD Million)

Table 10 Recreational all-terrain vehicle market, by region 2018 – 2030 (USD Million)

Table 11 Military and defense all-terrain vehicle market, by region 2018 – 2030 (USD Million)

Table 12 North America all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 13 North America all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 14 U.S. all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 15 U.S. all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 16 Canada all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 17 Canada all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 18 Mexico all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 19 Mexico all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 20 Europe all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 21 Europe all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 22 UK all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 23 UK all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 24 Germany all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 25 Germany all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 26 France all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 27 France all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 28 Asia Pacific all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 29 Asia Pacific all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 30 China all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 31 China all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 32 India all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 33 India all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 34 Japan all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 35 Japan all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 36 Australia all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 37 Australia all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 38 South Korea all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 39 South Korea all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 40 Latin America all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 41 Latin America all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 42 Brazil all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 43 Brazil all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 44 MEA all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 45 MEA all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 46 Saudi Arabia all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 47 Saudi Arabia all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 48 UAE all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 49 UAE all-terrain vehicle market, by application 2018 – 2030 (USD Million)

Table 50 South Africa all-terrain vehicle market, by engine type 2018 – 2030 (USD Million)

Table 51 South Africa all-terrain vehicle market, by application 2018 – 2030 (USD Million)

List of Figures

Fig. 1 All-terrain vehicle market segmentation

Fig. 2 Market research process

Fig. 3 Information procurement

Fig. 4 Primary research pattern

Fig. 5 Market research approaches

Fig. 6 Value chain-based sizing & forecasting

Fig. 7 Parent market analysis

Fig. 8 Market formulation & validation

Fig. 9 All-terrain vehicle market snapshot

Fig. 10 All-terrain vehicle market segment snapshot

Fig. 11 All-terrain vehicle market competitive landscape snapshot

Fig. 12 Market research process

Fig. 13 Market driver relevance analysis (Current & future impact)

Fig. 14 Market restraint relevance analysis (Current & future impact)

Fig. 15 All-terrain vehicle market: Engine type outlook key takeaways (USD Million)

Fig. 16 All-terrain vehicle market: Engine type movement analysis 2024 & 2030 (USD Million)

Fig. 17 Below 400cc market revenue estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 18 400 – 800cc market revenue estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 19 Above 800cc market revenue estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 20 All-terrain vehicle market: Application outlook key takeaways (USD Million)

Fig. 21 All-terrain vehicle market: Application movement analysis 2024 & 2030 (USD Million)

Fig. 22 Agriculture market revenue estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 23 Sports market revenue estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 24 Recreational market revenue estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 25 Military and defense market revenue estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 26 Regional marketplace: Key takeaways

Fig. 27 All-terrain vehicle market: Regional outlook, 2024 & 2030 (USD Million)

Fig. 28 North America all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 29 U.S. all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 30 Canada all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 31 Mexico all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 32 Europe all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 33 UK all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 34 Germany all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 35 France all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 36 Asia Pacific all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 37 Japan all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 38 China all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 39 India all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 40 Australia all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 41 South Korea all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 42 Latin America all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 43 Brazil all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 44 MEA all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 45 Saudi Arabia all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 46 UAE all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 47 South Africa all-terrain vehicle market estimates and forecasts, 2018 – 2030 (USD Million)

Fig. 48 Company Categorization

Fig. 49 Strategy framework

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