拡張現実パッケージ市場規模、成長と動向分析レポート 2025-2030年

Augmented Reality Packaging Market Growth & Trends

The global augmented reality packaging market size is anticipated to reach USD 510.0 million by 2030 and is projected to expand at a CAGR of 6.3% from 2025 to 2030, according to a new report by Grand View Research, Inc.

Grand View Research, Inc. の新しいレポートによると、世界の拡張現実パッケージング市場規模は 2030 年までに 5 億 1,000 万米ドルに達すると予想されており、2025 年から 2030 年にかけて 6.3% の CAGR で拡大すると予測されています。

The augmented reality (AR) packaging market is an emerging and transformative segment of the global packaging and digital marketing industries, defined by its ability to enhance consumer interaction, brand engagement, and product transparency. By integrating AR technology into packaging, companies can offer immersive experiences such as interactive product demonstrations, real-time ingredient traceability, and gamified promotional content. This innovation is gaining traction across multiple industries, including food & beverages, pharmaceuticals, cosmetics, and electronics, where brands seek to differentiate their products and build deeper consumer connections in an increasingly digital-first marketplace.

拡張現実 (AR) パッケージング市場は、消費者との交流、ブランドエンゲージメント、製品の透明性を高める能力によって定義される、世界のパッケージングおよびデジタルマーケティング業界の新興かつ変革的なセグメントです。AR テクノロジーをパッケージに統合することで、企業はインタラクティブな製品デモンストレーション、リアルタイムの原料追跡、ゲーム化されたプロモーションコンテンツなどの没入型エクスペリエンスを提供できます。このイノベーションは、食品・飲料、医薬品、化粧品、電子機器など、ブランドが自社製品を差別化し、ますますデジタルファーストの市場においてより深い消費者とのつながりを構築しようとしている複数の業界で勢いを増しています。

A key driver behind the expansion of the AR packaging market is the rising demand for interactive and data-driven consumer experiences. Traditional packaging serves a functional purpose, but AR-enabled packaging transforms it into an active engagement tool, delivering personalized content and value-added information with a simple scan. As smartphone penetration and 5G connectivity improve globally, brands are leveraging AR to provide dynamic storytelling, authentication features, and sustainability insights, aligning with evolving consumer expectations. Additionally, advancements in AI and cloud computing are enabling more seamless and scalable AR applications, allowing companies to implement cost-effective and high-impact digital packaging solutions that drive customer loyalty and brand differentiation.

The market players are focusing on various strategic initiatives such as mergers, acquisitions, and collaborations. For instance, in April 2024, Coca-Cola collaborated with Marvel on a global campaign called “Coca-Cola x Marvel: The Heroes” that spanned over 50 countries. The campaign included a TV commercial, digital collectibles, and an augmented reality (AR) experience. Specially designed Coca-Cola and Coca-Cola Zero Sugar packaging featured over 30 Marvel characters that came to life through AR when scanned.

Augmented Reality Packaging Market Report Scope

Augmented Reality Packaging Market Report Highlights

• Based on end use, the food & beverages segment dominated the application segmentation and accounted for the largest revenue share of over 36.4% in 2024.

• North America dominated the augmented reality packaging market. As AI and machine learning further optimize AR applications, brands in North America are leveraging this technology to boost sales and customer retention.

• U.S. was the leading manufacturer of augmented reality packaging in the North America region and captured around 78% of the revenue market share in 2024 in this region.

Table of Contents

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope

1.2. Market Definition

1.3. Information Procurement

1.3.1. Purchased Database

1.3.2. GVR’s Internal Database

1.3.3. Secondary Materials & Third-Party Perspectives

1.3.4. Primary Research

1.4. Information Analysis

1.4.1. Data Analysis Models

1.5. Market Formulation & Data Visualization

1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Insights

2.2. Segmental Outlook

2.3. Competitive Outlook

Chapter 3. Augmented Reality Packaging Market Variables, Trends & Scope

3.1. Global Augmented Reality Packaging Market Outlook

3.2. Industry Value Chain Analysis

3.3. Technology Overview

3.4. Impact of Circular Economy

3.5. Average Price Trend Analysis, 2018 to 2030 (USD/kg)

3.5.1. Key Factors Influencing Pricing

3.6. Regulatory Framework

3.6.1. Policies and Incentive Plans

3.6.2. Standards and Compliances

3.6.3. Regulatory Impact Analysis

3.7. Market Dynamics

3.7.1. Market Driver Analysis

3.7.2. Market Restraint Analysis

3.7.3. Industry Challenges

3.8. Porter’s Five Forces Analysis

3.8.1. Supplier Power

3.8.2. Buyer Power

3.8.3. Substitution Threat

3.8.4. Threat from New Entrant

3.8.5. Competitive Rivalry

3.9. PESTEL Analysis

3.9.1. Political Landscape

3.9.2. Economic Landscape

3.9.3. Social Landscape

3.9.4. Technological Landscape

3.9.5. Environmental Landscape

3.9.6. Legal Landscape

Chapter 4. Augmented Reality Packaging Market: End Use Outlook Estimates & Forecasts

4.1. Augmented Reality Packaging Market: End Use Movement Analysis, 2024 & 2030

4.1.1. Food & Beverages

4.1.1.1. Market estimates and forecast, 2018 – 2030 (USD Million)

4.1.2. Healthcare & Pharmaceuticals

4.1.2.1. Market estimates and forecast, 2018 – 2030 (USD Million)

4.1.3. Personal Care & Cosmetics

4.1.3.1. Market estimates and forecast, 2018 – 2030 (USD Million)

4.1.4. Others

4.1.4.1. Market estimates and forecast, 2018 – 2030 (USD Million)

Chapter 5. Augmented Reality Packaging Market Regional Outlook Estimates & Forecasts

5.1. Regional Snapshot

5.2. Augmented Reality Packaging Market: Regional Movement Analysis, 2024 & 2030

5.3. North America

5.3.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.3.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.3.3. U.S.

5.3.3.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.3.3.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.3.4. Canada

5.3.4.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.3.4.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.3.5. Mexico

5.3.5.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.3.5.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.4. Europe

5.4.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.4.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.4.3. UK

5.4.3.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.4.3.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.4.4. Germany

5.4.4.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.4.4.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.4.5. France

5.4.5.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.4.5.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.4.6. Italy

5.4.6.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.4.6.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.4.7. Spain

5.4.7.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.4.7.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.5. Asia Pacific

5.5.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.5.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.5.3. China

5.5.3.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.5.3.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.5.4. India

5.5.4.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.5.4.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.5.5. Japan

5.5.5.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.5.5.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.5.6. South Korea

5.5.6.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.5.6.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.5.7. Australia

5.5.7.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.5.7.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.6. Central & South America

5.6.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.6.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.6.3. Brazil

5.6.3.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.6.3.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.6.4. Argentina

5.6.4.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.6.4.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.7. Middle East & Africa

5.7.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.7.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.7.3. UAE

5.7.3.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.7.3.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.7.4. Saudi Arabia

5.7.4.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.7.4.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

5.7.5. South Africa

5.7.5.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.7.5.2. Market estimates and forecast, by end use, 2018 – 2030 (USD Million)

Chapter 6. Competitive Landscape

6.1. Recent Developments & Impact Analysis, By Key Market Participants

6.2. Vendor Landscape

6.2.1. Company categorization

6.2.2. List of Key Distributors and channel Partners

6.2.3. List of Potential Customers/End-users

6.3. Competitive Dynamics

6.3.1. Company Market Share Analysis & Market Positioning

6.3.2. Competitive Benchmarking

6.3.3. Strategy Mapping

6.3.4. Heat Map Analysis

6.4. Company Profiles/Listing

6.4.1. Participant’s overview

6.4.2. Financial performance

6.4.3. Product benchmarking

6.4.3.1. Vossle

6.4.3.2. SmartTek Solutions.LLC

6.4.3.3. Zappar

6.4.3.4. FlippAR

6.4.3.5. THIMM Group GmbH + Co. KG

6.4.3.6. BrandXR

6.4.3.7. PlugXR

List of Tables

Table 1 List of Abbreviations

Table 2 End Use market estimates and forecasts, 2018 – 2030 (USD Million)

Table 3 Food & Beverages market estimates and forecasts, by material, 2018 – 2030 (USD Million)

Table 4 Healthcare & Pharmaceuticals market estimates and forecasts, by material, 2018 – 2030 (USD Million)

Table 5 Personal Care & Cosmetics market estimates and forecasts, by material, 2018 – 2030 (USD Million)

Table 6 Others market estimates and forecasts, by material, 2018 – 2030 (USD Million)

Table 7 North America augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 8 North America augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 9 U.S. augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 10 U.S. augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 11 Canada augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 12 Mexico augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 13 Europe augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 14 Germany augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 15 UK augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 16 France augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 17 Italy augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 18 Spain augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 19 Asia Pacific augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 20 China augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 21 India augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 22 Japan augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 23 South Korea augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 24 Australia augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 25 Central & South America augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 26 Brazil augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 27 Argentina augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 28 Middle East Africa augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 29 Saudi Arabia augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 30 UAE augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

Table 31 South Africa augmented reality packaging market estimates and forecasts, by end use, 2018 – 2030 (USD Million)

List of Figures

Fig. 1 Market segmentation

Fig. 2 Information procurement

Fig. 3 Data Analysis Models

Fig. 4 Market Formulation and Validation

Fig. 5 Market snapshot

Fig. 6 Segmental outlook- Plastic material, end use, and end use

Fig. 7 Competitive outlook

Fig. 8 Value chain analysis

Fig. 9 Market dynamics

Fig. 10 Porter’s Analysis

Fig. 11 PESTEL Analysis

Fig. 12 Augmented Reality Packaging Market, by End Use: Key takeaways

Fig. 13 Augmented Reality Packaging Market, by End Use: Market share, 2024 & 2030

Fig. 14 Augmented Reality Packaging Market, by Region: Key takeaways

Fig. 15 Augmented Reality Packaging Market, by Region: Market share, 2024 & 2030

Grand View Researchについて

Grand View Research（グランドビューリサーチ） はインドと米国を拠点とする市場調査およびコンサルティング会社です。世界中主要 25ヵ国・ 46 業界に関する豊富なデータベースを活用した市場情報は世界の企業団体に活用・引用されています。日本からのレポートのご注文・ご購入相談はお気軽にお問い合わせください。

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