電動バリカン・トリマー市場規模、成長と動向分析レポート 2025-2030年

Electric Hair Clipper & Trimmer Market Growth & Trends

The global electric hair clipper & trimmer market size is anticipated to reach USD 7.32 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 3.1% from 2025 to 2030. Launch of innovative products with improved design is a main factor driving demand for electric hair clipper & trimmer. For instance, in June 2019, Xiaomi MI launched a beard trimmer in India. Key features of the trimmer include stainless body, corded/cordless usage, improved battery, waterproof, and travel lock. The clipper is especially designed for the Indian market.

Grand View Research, Inc.の新しいレポートによると、世界の電動バリカン＆トリマー市場規模は2030年までに73億2,000万米ドルに達し、2025年から2030年にかけて3.1%のCAGRで拡大すると予想されています。デザインが改善された革新的な製品の発売は、電動バリカン＆トリマーの需要を牽引する主な要因です。たとえば、2019年6月、Xiaomi MIはインドでヒゲトリマーを発売しました。トリマーの主な特徴は、ステンレスボディ、コード付き/コードレスでの使用、バッテリーの改良、防水、トラベルロックなどです。このバリカンは特にインド市場向けに設計されています。

Growing trend of beard is expected to fuel demand for electric clipper over the forecast period. Popularity of beard is steadily increasing as it makes men look stylish and sexy and appealing to the potential partner. Sales of razor has been decreasing steadily across the developed countries mainly because people in these countries either opt for full beard look or use electric trimmer. Moreover, consumers in these countries are shifting towards environment friendly products, thus minimizing use of disposable razor. For instance, according to the U.S. Environmental Protection Agency, America produced 2 billion disposable razors and blades. According to a study, in 2018, more than 160 million consumers in U.S. used disposable razors. Such factors are expected to fuel adoption of electric hair clipper over the forecast period.

ひげのトレンドが拡大していることから、予測期間中に電動バリカンの需要が高まると予想されます。ひげは男性をスタイリッシュでセクシーに見せ、将来のパートナーに魅力的に見せるため、人気が着実に高まっています。カミソリの売上は先進国全体で着実に減少していますが、これは主にこれらの国の人々がフルヒゲの外観を選択するか、電動トリマーを使用しているためです。さらに、これらの国の消費者は環境に優しい製品に移行しており、使い捨てカミソリの使用を最小限に抑えています。たとえば、米国環境保護庁によると、米国は20億個の使い捨てカミソリと刃を生産しました。調査によると、2018年には、米国で1億6千万人以上の消費者が使い捨てカミソリを使用していました。このような要因により、予測期間中に電動バリカンの採用が促進されると予想されます。

Cordless products held a leading market share in 2018. These clippers are battery operated, more handy, and accessible to carry around. Cordless clipper is the best for people who love to travel and like to carry their hair styling routine with them. Launch of innovative products, coupled with improved battery life, is a main factor expected to fuel the demand for cordless electric clipper. For instance, in March 2016, Wahl introduced beard only trimmer to support growing facial hair trend. The product is especially designed for trimming beard and is equipped with powerful lithium ion battery.

The offline channel segment held a leading share of 87.3% in 2018. Rising presence of these retailers across the world will increase the product’s visibility and thus, in turn, is expected to have a positive impact on the growth of the market. The online segment is anticipated to expand at the fastest CAGR of 4.1% from 2019 to 2025. Increasing presence of e-commerce retailers in tier II and tier III cities, coupled with introduction of same day delivery services, is expected to boost the sales of these products through online channel. For instance, as of 2019, Amazon Retail India have presence in more than 100 cities and plans to expand in 60 tier II and tier III cities by the end of 2020. Most of the prominent companies also have their own sites, which contributes to the segment growth.

Asia Pacific held a leading market share in 2018. Increasing product visibility, coupled with growing trend of beard among young men, is a main factor expected to boost the demand for the electric trimmer over the forecast period. Middle East and Africa is anticipated to expand at the fastest CAGR of 3.7% from 2019 to 2025. Increasing spending on male grooming is a main factor expected to fuel the use of electric trimmer in the region.

Electric Hair Clipper & Trimmer Market Report Scope

Electric Hair Clipper & Trimmer Market Report Highlights

• The cordless products segment dominated the global electric hair clipper & trimmer industry with a revenue share of 65.4% in 2024.

• The offline segment dominated the global electric hair clipper & trimmer industry in 2024. This is attributed to the growing availability of electric hair clippers and trimmers in supermarkets, hypermarkets, convenience stores, etc.

• Asia Pacific dominated the global hair electric clipper & trimmer industry with a revenue share of 52.3% in 2024.

Table of Contents

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope

1.2. Market Definition

1.3. Information Procurement

1.3.1. Purchased Database

1.3.2. GVR’s Internal Database

1.3.3. Secondary Sources & Third-Party Perspectives

1.3.4. Primary Research

1.4. Information Analysis

1.4.1. Data Analysis Models

1.5. Market Formulation & Data Visualization

1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot

2.2. Segment Snapshot

2.3. Competitive Landscape Snapshot

Chapter 3. Electric Hair Clipper & Trimmer Market Variables, Trends & Scope

3.1. Market Lineage Outlook

3.1.1. Parent Market Outlook

3.1.2. Related Market Outlook

3.2. Industry Value Chain Analysis

3.2.1. Profit Margin Analysis (Industry-level)

3.3. Market Dynamics

3.3.1. Market Driver Analysis

3.3.2. Market Restraint Analysis

3.3.3. Market Opportunities

3.3.4. Market Challenges

3.4. Industry Analysis Tools

3.4.1. Porter’s Five Forces Analysis

3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis

4.2. Consumer Trends and Preferences

4.3. Factors Affecting Buying Decision

4.4. Consumer Ingredient Adoption

4.5. Observations & Recommendations

Chapter 5. Electric Hair Clipper & Trimmer Market: Product Estimates & Trend Analysis

5.1. Electric Hair Clipper & Trimmer Market, By Product: Key Takeaways

5.2. Product Movement Analysis & Market Share, 2024 & 2030

5.3. Market Estimates & Forecasts, by Product, 2018 – 2030 (USD Million)

5.3.1. Corded

5.3.1.1. Market Estimates and Forecast, 2018 – 2030 (USD Million)

5.3.2. Cordless

5.3.2.1. Market Estimates and Forecast, 2018 – 2030 (USD Million)

Chapter 6. Electric Hair Clipper & Trimmer Market: Distribution Channel Estimates & Trend Analysis

6.1. Electric Hair Clipper & Trimmer Market, By Distribution Channel: Key Takeaways

6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030

6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 – 2030 (USD Million)

6.3.1. Offline

6.3.1.1. Market Estimates and Forecast, 2018 – 2030 (USD Million)

6.3.2. Online

6.3.2.1. Market Estimates and Forecast, 2018 – 2030 (USD Million)

Chapter 7. Electric Hair Clipper & Trimmer Market: Regional Estimates & Trend Analysis

7.1. Electric Hair Clipper & Trimmer Market: Regional Outlook

7.2. Regional Marketplaces: Key Takeaways

7.3. Market Estimates & Forecasts, by Region, 2018 – 2030 (USD Million)

7.3.1. North America

7.3.1.1. Market Estimates and Forecast, 2018 – 2030 (USD Million)

7.3.1.2. U.S.

7.3.1.2.1. Key Country Dynamics

7.3.1.2.2. Market Estimates and Forecast, 2018 – 2030 (USD Million)

7.3.1.3. Canada

7.3.1.3.1. Key Country Dynamics

7.3.1.3.2. Market Estimates and Forecast, 2018 – 2030 (USD Million)

7.3.1.4. Mexico

7.3.1.4.1. Key Country Dynamics

7.3.1.4.2. Market Estimates and Forecast, 2018 – 2030 (USD Million)

7.3.2. Europe

7.3.2.1. Market Estimates and Forecast, 2018 – 2030 (USD Million)

7.3.2.2. UK

7.3.2.2.1. Key Country Dynamics

7.3.2.2.2. Market Estimates and Forecast, 2018 – 2030 (USD Million)

7.3.2.3. Germany

7.3.2.3.1. Key Country Dynamics

7.3.2.3.2. Market Estimates and Forecast, 2018 – 2030 (USD Million)

7.3.2.4. France

7.3.2.4.1. Key Country Dynamics

7.3.2.4.2. Market Estimates and Forecast, 2018 – 2030 (USD Million)

7.3.2.5. Italy

7.3.2.5.1. Key Country Dynamics

7.3.2.5.2. Market Estimates and Forecast, 2018 – 2030 (USD Million)

7.3.2.6. Spain

7.3.2.6.1. Key Country Dynamics

7.3.2.6.2. Market Estimates and Forecast, 2018 – 2030 (USD Million)

7.3.3. Asia Pacific

7.3.3.1. Market Estimates and Forecast, 2018 – 2030 (USD Million)

7.3.3.2. China

7.3.3.2.1. Key Country Dynamics

7.3.3.2.2. Market Estimates and Forecast, 2018 – 2030 (USD Million)

7.3.3.3. India

7.3.3.3.1. Key Country Dynamics

7.3.3.3.2. Market Estimates and Forecast, 2018 – 2030 (USD Million)

7.3.3.4. Japan

7.3.3.4.1. Key Country Dynamics

7.3.3.4.2. Market Estimates and Forecast, 2018 – 2030 (USD Million)

7.3.3.5. Australia & New Zealand

7.3.3.5.1. Key Country Dynamics

7.3.3.5.2. Market Estimates and Forecast, 2018 – 2030 (USD Million)

7.3.3.6. South Korea

7.3.3.6.1. Key Country Dynamics

7.3.3.6.2. Market Estimates and Forecast, 2018 – 2030 (USD Million)

7.3.4. Latin America

7.3.4.1. Market Estimates and Forecast, 2018 – 2030 (USD Million)

7.3.4.2. Brazil

7.3.4.2.1. Key Country Dynamics

7.3.4.2.2. Market Estimates and Forecast, 2018 – 2030 (USD Million)

7.3.5. Middle East

7.3.5.1. Market Estimates and Forecast, 2018 – 2030 (USD Million)

7.3.5.2. Saudi Arabia

7.3.5.2.1. Key Country Dynamics

7.3.5.2.2. Market Estimates and Forecast, 2018 – 2030 (USD Million)

Chapter 8. Electric Hair Clipper & Trimmer Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis, By Key Market Participants

8.2. Company Categorization

8.3. Participant’s Overview

8.4. Financial Performance

8.5. Ingredient Benchmarking

8.6. Company Market Share Analysis, 2024 (%)

8.7. Company Heat Map Analysis

8.8. Strategy Mapping

8.9. Company Profiles

8.9.1. Conair LLC

8.9.1.1. Company Overview

8.9.1.2. Financial Performance

8.9.1.3. Ingredient Portfolios

8.9.1.4. Strategic Initiatives

8.9.2. Wahl

8.9.2.1. Company Overview

8.9.2.2. Financial Performance

8.9.2.3. Ingredient Portfolios

8.9.2.4. Strategic Initiatives

8.9.3. Remington

8.9.3.1. Company Overview

8.9.3.2. Financial Performance

8.9.3.3. Ingredient Portfolios

8.9.3.4. Strategic Initiatives

8.9.4. Manscaped

8.9.4.1. Company Overview

8.9.4.2. Financial Performance

8.9.4.3. Ingredient Portfolios

8.9.4.4. Strategic Initiatives

8.9.5. ANDIS COMPANY

8.9.5.1. Company Overview

8.9.5.2. Financial Performance

8.9.5.3. Ingredient Portfolios

8.9.5.4. Strategic Initiatives

8.9.6. Koninklijke Philips N.V.

8.9.6.1. Company Overview

8.9.6.2. Financial Performance

8.9.6.3. Ingredient Portfolios

8.9.6.4. Strategic Initiatives

8.9.7. Procter & Gamble

8.9.7.1. Company Overview

8.9.7.2. Financial Performance

8.9.7.3. Ingredient Portfolios

8.9.7.4. Strategic Initiatives

8.9.8. Panasonic

8.9.8.1. Company Overview

8.9.8.2. Financial Performance

8.9.8.3. Ingredient Portfolios

8.9.8.4. Strategic Initiatives

8.9.9. VEGA

8.9.9.1. Company Overview

8.9.9.2. Financial Performance

8.9.9.3. Ingredient Portfolios

8.9.9.4. Strategic Initiatives

8.9.10. Havells India Ltd.

8.9.10.1. Company Overview

8.9.10.2. Financial Performance

8.9.10.3. Ingredient Portfolios

8.9.10.4. Strategic Initiatives

List of Tables

Table 1 Electric hair clipper & trimmer market: Key market driver analysis

Table 2 Electric hair clipper & trimmer market: Key market restraint analysis

Table 3 Global electric hair clipper & trimmer market estimates & forecast, by region (USD Million)

Table 4 Global electric hair clipper & trimmer market estimates & forecast, by product (USD Million)

Table 5 Global electric hair clipper & trimmer market estimates & forecast, by distribution channel (USD Million)

Table 6 North America electric hair clipper & trimmer market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 7 North America electric hair clipper & trimmer market estimates & forecast, by product (USD Million)

Table 8 North America electric hair clipper & trimmer market estimates & forecast, by distribution channel (USD Million)

Table 9 U.S. macro-economic outlay

Table 10 U.S. electric hair clipper & trimmer market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 11 U.S. electric hair clipper & trimmer market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 12 Canada macro-economic outlay

Table 13 Canada electric hair clipper & trimmer market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 14 Canada electric hair clipper & trimmer market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 15 Mexico macro-economic outlay

Table 16 Mexico electric hair clipper & trimmer market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 17 Mexico electric hair clipper & trimmer market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 18 Europe electric hair clipper & trimmer market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 19 Europe electric hair clipper & trimmer market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 20 Europe electric hair clipper & trimmer market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 21 Germany macro-economic outlay

Table 22 Germany electric hair clipper & trimmer market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 23 Germany electric hair clipper & trimmer market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 24 UK macro-economic outlay

Table 25 UK electric hair clipper & trimmer market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 26 UK electric hair clipper & trimmer market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 27 France macro-economic outlay

Table 28 France electric hair clipper & trimmer market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 29 France electric hair clipper & trimmer market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 30 Italy macro-economic outlay

Table 31 Italy electric hair clipper & trimmer market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 32 Italy electric hair clipper & trimmer market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 33 Spain macro-economic outlay

Table 34 Spain electric hair clipper & trimmer market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 35 Spain electric hair clipper & trimmer market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 36 Asia Pacific electric hair clipper & trimmer market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 37 Asia Pacific electric hair clipper & trimmer market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 38 Asia Pacific electric hair clipper & trimmer market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 39 China macro-economic outlay

Table 40 China electric hair clipper & trimmer market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 41 China electric hair clipper & trimmer market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 42 India macro-economic outlay

Table 43 India electric hair clipper & trimmer market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 44 India electric hair clipper & trimmer market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 45 Japan macro-economic outlay

Table 46 Japan electric hair clipper & trimmer market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 47 Japan electric hair clipper & trimmer market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 48 Australia & New Zealand macro-economic outlay

Table 49 Australia & New Zealand electric hair clipper & trimmer market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 50 Australia & New Zealand electric hair clipper & trimmer market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 51 South Korea macro-economic outlay

Table 52 South Korea electric hair clipper & trimmer market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 53 South Korea electric hair clipper & trimmer market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 54 Latin America electric hair clipper & trimmer market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 55 Latin America electric hair clipper & trimmer market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 56 Latin America electric hair clipper & trimmer market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 57 Brazil macro-economic outlay

Table 58 Brazil electric hair clipper & trimmer market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 59 Brazil electric hair clipper & trimmer market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 60 Middle East & Africa electric hair clipper & trimmer market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 61 Middle East & Africa electric hair clipper & trimmer market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 62 Middle East & Africa electric hair clipper & trimmer market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 63 Saudi Arabia macro-economic outlay

Table 64 Saudi Arabia electric hair clipper & trimmer market estimates and forecast, by product, 2018 – 2030 (USD Million)

Table 65 Saudi Arabia electric hair clipper & trimmer market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 66 Recent developments & impact analysis, by key market participants

Table 67 Company market share, 2024 (%)

Table 68 Company heat map analysis, 2024

Table 69 Companies implementing key strategies

List of Figures

Fig. 1 Electric hair clipper & trimmer market segmentation

Fig. 2 Information procurement

Fig. 3 Primary research pattern

Fig. 4 Primary research approaches

Fig. 5 Primary research process

Fig. 6 Market snapshot

Fig. 7 Segment snapshot

Fig. 8 Regional snapshot

Fig. 9 Competitive landscape snapshot

Fig. 10 Global parent industry and electric hair clipper & trimmer market size (USD Million)

Fig. 11 Global electric hair clipper & trimmer market size, 2018 to 2030 (USD Million)

Fig. 12 Global electric hair clipper & trimmer market: Penetration & growth prospect mapping

Fig. 13 Global electric hair clipper & trimmer market: Value chain analysis

Fig. 14 Global electric hair clipper & trimmer market: Dynamics

Fig. 15 Global electric hair clipper & trimmer market: Porter’s five forces analysis

Fig. 16 Global electric hair clipper & trimmer market estimates & forecast, by product (USD Million)

Fig. 17 Corded electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 18 Cordless electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 19 Global electric hair clipper & trimmer market estimates & forecast, by distribution channel (USD Million)

Fig. 20 Global electric hair clipper & trimmer market estimates & forecast, by online distribution (USD Million)

Fig. 21 Global electric hair clipper & trimmer market estimates & forecast, by offline distribution (USD Million)

Fig. 22 Electric hair clipper & trimmer market: Regional outlook, 2024 & 2030 (USD Million)

Fig. 23 Regional marketplace: Key takeaways

Fig. 24 North America electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 25 U.S. electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 26 Canada electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 27 Mexico electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 28 Europe electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 29 UK electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 30 Germany electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 31 France electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 32 Italy electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 33 Spain electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 34 Asia Pacific electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 35 China electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 36 India electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 37 Japan electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 38 Australia & New Zealand electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 39 South Korea electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 40 Latin America electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 41 Brazil electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 42 Middle East electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 43 Saudi Arabia electric hair clipper & trimmer market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 44 Key company categorization

Fig. 45 Company market share analysis, 2024

Fig. 46 Strategic framework of electric hair clipper & trimmer

Grand View Researchについて

Grand View Research（グランドビューリサーチ） はインドと米国を拠点とする市場調査およびコンサルティング会社です。世界中主要 25ヵ国・ 46 業界に関する豊富なデータベースを活用した市場情報は世界の企業団体に活用・引用されています。日本からのレポートのご注文・ご購入相談はお気軽にお問い合わせください。

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