フェイスブロンザー市場の成長と動向分析レポート

Face Bronzer Market Growth & Trends

The global face bronzer market size is expected to reach USD 36.70 billion by 2030, expanding at a CAGR of 10.3% from 2025 to 2030, according to a new report by Grand View Research, Inc.

世界のフェイスブロンザー市場規模は2030年までに367億米ドルに達し、2025年から2030年まで10.3%のCAGRで拡大すると予想されています。

Increasing awareness of the functions of the cosmetic products such as concealing imperfections on the facial skin such as blemishes, pores, freckles, powder spots, under-eye is a key driving factor. Powder circles and wrinkles are uplifting the demand for specific face make-up cosmetics such as bronzers and blushers. In addition, there has been a remarkable rise in the demand for organic and natural face bronzers due to awareness of harmful side effects of the synthetic elements in these cosmetic products.

Furthermore, aggressive and glamorous promotions of these products and constant product innovations by the manufacturers have increased the demand for this product among the young population. Consciousness of women about their physical appearance and their inclination towards beauty products that help in enhancing their inherent beauty and highlighting certain facial features result in the market growth. Contouring helps in slimming down the forehead, nose, chin, jawline, and other parts of the face, while providing a bronze look to the face. The trend of the bronze look is expected to further drive the market. Moreover, influence of the emerging trend of different facial looks everyday amongst the youngsters is anticipated to fuel the market growth.

Increasing disposable income in the developing countries of Asia Pacific is driving the demand for face make-up cosmetic products. Furthermore, association of women to beauty in the film industry and worldwide beauty contests has spurred the demand among women. This has been influencing the women all over the globe to buy make-up products. The cream/liquid bronzer is anticipated to witness significant growth, followed by powder and stick face bronzers. This is due to the convenience and time-saving process of applying liquid bronzer with the help of spray and then brushing it to contour. Moreover, women claim to be satisfied with the liquid spray bronzer comparatively more since it stays for a longer time and gives an even texture.

Asia Pacific held the largest revenue share of 24.4% in 2018 owing to rising demand in countries such as India, Malaysia, and China and growing imports of natural and organic face make-up cosmetic products. The face bronzer market in North America is growing at a significant rate and it has held the largest share in the face bronzing powder segment, which, in turn, largely contributes to the growth of the North America market.

The manufacturers in North America are focusing on providing high-quality products by improving their production techniques. Key players are engaged in strategy implementation such as mergers and partnerships to expand their product portfolio and maintain a strong foothold in the market. Key players having a strong foothold in the global market include Chanel, Este Lauder Companies, Tom Ford, Benefit (LVMH), Bobbi Brown, MAC Cosmetics, Bourjois (Coty), NARS Cosmetics, Elizabeth Arden (Revlon), Vita Liberata, Jane Iredale, AVON, and LORAC.

Face Bronzer Market Report Scope

Face Bronzer Market Report Highlights

• Powder bronzers dominated the market with a 50.2% share in 2024 owing to their ease of use and blend-ability which makes them ideal for both makeup beginners and professionals.

• Women held the dominant market share in 2024 due to the increasing awareness about personal grooming and makeup trends.

• The men segment is expected to boost at a CAGR of 10.2% during the forecast period. The market growth can be attributed to the rising number of beauty brands that create gender-neutral product lines that appeal to both men and women.

• The Asia Pacific (APAC) face bronzer market accounted for the dominant market share of 24.2% in 2024 owing to the increasing beauty consciousness and focus on personal grooming across the region.

Table of Contents

Chapter 1. Methodology and Scope

                   1.1. Market Segmentation & Scope

                   1.2. Market Definition

                   1.3. Information Procurement

                       1.3.1. Purchased Database

                       1.3.2. GVR’s Internal Database

                       1.3.3. Secondary Sources & Third-Party Perspectives

                       1.3.4. Primary Research

                   1.4. Information Analysis

                       1.4.1. Data Analysis Models

                   1.5. Market Formulation & Data Visualization

                   1.6. Data Validation & Publishing

Chapter 2. Executive Summary

                   2.1. Market Snapshot

                   2.2. Segment Snapshot

                   2.3. Competitive Landscape Snapshot

Chapter 3. Face Bronzer Market Variables, Trends & Scope

                   3.1. Market Lineage Outlook

                       3.1.1. Parent Market Outlook

                       3.1.2. Related Market Outlook

                   3.2. Industry Value Chain Analysis

                       3.2.1. Profit Margin Analysis (Industry-level)

                   3.3. Market Dynamics

                       3.3.1. Market Driver Analysis

                       3.3.2. Market Restraint Analysis

                       3.3.3. Market Opportunities

                       3.3.4. Market Challenges

                   3.4. Industry Analysis Tools

                       3.4.1. Porter’s Five Forces Analysis

                       3.4.2. Market Entry Strategies

Chapter 4. Face Bronzer Market: Product Estimates & Trend Analysis

                   4.1. Face Bronzer Market, By Product: Key Takeaways

                   4.2. Product Movement Analysis & Market Share, 2024 & 2030

                   4.3. Market Estimates & Forecasts, By Product , 2018 – 2030 (USD Billion)

                       4.3.1. Powder

                           4.3.1.1. Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

                       4.3.2. Cream/ Liquid

                           4.3.2.1. Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

                       4.3.3. Stick

                           4.3.3.1. Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)

Chapter 5. Face Bronzer Market: End Use Estimates & Trend Analysis

                   5.1. Face Bronzer Market, By End Use: Key Takeaways

                   5.2. End Use Movement Analysis & Market Share, 2024 & 2030

                   5.3. Market Estimates & Forecasts, By End Use, 2018 – 2030 (USD Billion)

                       5.3.1. Women

                           5.3.1.1. Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

                       5.3.2. Men

                           5.3.2.1. Market Estimates and Forecasts, 2018 – 2030 (USD Billion)

Chapter 6. Face Bronzer Market: Regional Estimates & Trend Analysis

                   6.1. Face Bronzer market: Regional outlook

                   6.2. Regional Marketplaces: Key takeaways

                   6.3. Market Estimates & Forecasts, by Region, 2018 – 2030 (USD Billion)

                       6.3.1. North America

                           6.3.1.1. Estimates And Forecasts, 2018 – 2030 (USD Billion)

                           6.3.1.2. U.S.

                               6.3.1.2.1. Key Country Dynamics

                               6.3.1.2.2. Market Estimates And Forecasts, 2018 – 2030 (USD Billion)

                           6.3.1.3. Canada

                               6.3.1.3.1. Key Country Dynamics

                               6.3.1.3.2. Market Estimates And Forecasts, 2018 – 2030 (USD Billion)

                           6.3.1.4. Mexico

                               6.3.1.4.1. Key Country Dynamics

                               6.3.1.4.2. Market Estimates And Forecasts, 2018 – 2030 (USD Billion)

                       6.3.2. Europe

                           6.3.2.1. Estimates And Forecasts, 2018 – 2030 (USD Billion)

                           6.3.2.2. UK

                               6.3.2.2.1. Key Country Dynamics

                               6.3.2.2.2. Market Estimates And Forecasts, 2018 – 2030 (USD Billion)

                           6.3.2.3. France

                               6.3.2.3.1. Key Country Dynamics

                               6.3.2.3.2. Market Estimates And Forecasts, 2018 – 2030 (USD Billion)

                           6.3.2.4. Italy

                               6.3.2.4.1. Key Country Dynamics

                               6.3.2.4.2. Market Estimates And Forecasts, 2018 – 2030 (USD Billion)

                           6.3.2.5. Spain

                               6.3.2.5.1. Key Country Dynamics

                               6.3.2.5.2. Market Estimates And Forecasts, 2018 – 2030 (USD Billion)

                       6.3.3. Asia Pacific

                           6.3.3.1. Estimates And Forecasts, 2018 – 2030 (USD Billion)

                           6.3.3.2. China

                               6.3.3.2.1. Key Country Dynamics

                               6.3.3.2.2. Market Estimates And Forecasts, 2018 – 2030 (USD Billion)

                           6.3.3.3. India

                               6.3.3.3.1. Key Country Dynamics

                               6.3.3.3.2. Market Estimates And Forecasts, 2018 – 2030 (USD Billion)

                           6.3.3.4. Japan

                               6.3.3.4.1. Key Country Dynamics

                               6.3.3.4.2. Market Estimates And Forecasts, 2018 – 2030 (USD Billion)

                           6.3.3.5. Australia & New Zealand

                               6.3.3.5.1. Key Country Dynamics

                               6.3.3.5.2. Market Estimates And Forecasts, 2018 – 2030 (USD Billion)

                           6.3.3.6. South Korea

                               6.3.3.6.1. Key Country Dynamics

                               6.3.3.6.2. Market Estimates And Forecasts, 2018 – 2030 (USD Billion)

                       6.3.4. Latin America

                           6.3.4.1. Estimates And Forecasts, 2018 – 2030 (USD Billion)

                           6.3.4.2. Brazil

                               6.3.4.2.1. Key Country Dynamics

                               6.3.4.2.2. Market Estimates And Forecasts, 2018 – 2030 (USD Billion)

                       6.3.5. Middle East & Africa

                           6.3.5.1. Estimates And Forecasts, 2018 – 2030 (USD Billion)

                           6.3.5.2. South Africa

                               6.3.5.2.1. Key Country Dynamics

                               6.3.5.2.2. Market Estimates And Forecasts, 2018 – 2030 (USD Billion)

Chapter 7. Face Bronze Market: Competitive Analysis

                   7.1. Recent Developments & Impact Analysis by Key Market Participants

                   7.2. Company Categorization

                   7.3. Participant’s Overview

                   7.4. Financial Performance

                   7.5. Product Benchmarking

                   7.6. Company Market Share Analysis, 2024 (%)

                   7.7. Company Heat Map Analysis

                   7.8. Strategy Mapping

                   7.9. Company Profiles

                       7.9.1. CHANEL

                           7.9.1.1. Company Overview

                           7.9.1.2. Financial Performance

                           7.9.1.3. Product Portfolios

                           7.9.1.4. Strategic Initiatives

                       7.9.2. Este Lauder Companies

                           7.9.2.1. Company Overview

                           7.9.2.2. Financial Performance

                           7.9.2.3. Product Portfolios

                           7.9.2.4. Strategic Initiatives

                       7.9.3. TOM FORD

                           7.9.3.1. Company Overview

                           7.9.3.2. Financial Performance

                           7.9.3.3. Product Portfolios

                           7.9.3.4. Strategic Initiatives

                       7.9.4. Benefit (LVMH)

                           7.9.4.1. Company Overview

                           7.9.4.2. Financial Performance

                           7.9.4.3. Product Portfolios

                           7.9.4.4. Strategic Initiatives

                       7.9.5. Bobbi Brown Professional Cosmetics, Inc.

                           7.9.5.1. Company Overview

                           7.9.5.2. Financial Performance

                           7.9.5.3. Product Portfolios

                           7.9.5.4. Strategic Initiatives

                       7.9.6. Make-Up Art Cosmetics

                           7.9.6.1. Company Overview

                           7.9.6.2. Financial Performance

                           7.9.6.3. Product Portfolios

                           7.9.6.4. Strategic Initiatives

                       7.9.7. Borjois (Coty)

                           7.9.7.1. Company Overview

                           7.9.7.2. Financial Performance

                           7.9.7.3. Product Portfolios

                           7.9.7.4. Strategic Initiatives

                       7.9.8. NARS COSMETICS

                           7.9.8.1. Company Overview

                           7.9.8.2. Financial Performance

                           7.9.8.3. Product Portfolios

                           7.9.8.4. Strategic Initiatives

                       7.9.9. Revlon

                           7.9.9.1. Company Overview

                           7.9.9.2. Financial Performance

                           7.9.9.3. Product Portfolios

                           7.9.9.4. Strategic Initiatives

                       7.9.10. Avon India

                           7.9.10.1. Company Overview

                           7.9.10.2. Financial Performance

                           7.9.10.3. Product Portfolios

                           7.9.10.4. Strategic Initiatives

List of Tables

Table 1. Global face bronzer market: Key market driver analysis

Table 2. Global face bronzer market: Key market restraint analysis

Table 3. Global face bronzer market estimates & forecast, by product (USD Billion)

Table 4. Global face bronzer market estimates & forecast, by end use (USD Billion)

Table 5. North America face bronzer market estimates and forecast, by country, 2018 – 2030 (USD Billion)

Table 6. North America face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion)

Table 7. North America face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 8. U.S. macro-economic outlay

Table 9. U.S. face bronzer market estimates and forecast, 2018 – 2030 (USD Billion)

Table 10. U.S. face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion)

Table 11. U.S. face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 12. Canada macro-economic outlay

Table 13. Canada face bronzer market estimates and forecast, 2018 – 2030 (USD Billion)

Table 14. Canada face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion)

Table 15. Canada face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 16. Mexico macro-economic outlay

Table 17. Mexico face bronzer market estimates and forecast, 2018 – 2030 (USD Billion)

Table 18. Mexico face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion)

Table 19. Mexico face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 20. Europe face bronzer market estimates and forecast, by country, 2018 – 2030 (USD Billion)

Table 21. Europe Face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion)

Table 22. Europe face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 23. UK macro-economic outlay

Table 24. UK face bronzer market estimates and forecast, 2018 – 2030 (USD Billion)

Table 25. UK face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion)

Table 26. UK face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 27. Germany macro-economic outlay

Table 28. Germany face bronzer market estimates and forecast, 2018 – 2030 (USD Billion)

Table 29. Germany face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion)

Table 30. Germany Face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 31. France macro-economic outlay

Table 32. France face bronzer market estimates and forecast, 2018 – 2030 (USD Billion)

Table 33. France face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion)

Table 34. France face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 35. Italy macro-economic outlay

Table 36. Italy face bronzer market estimates and forecast, 2018 – 2030 (USD Billion)

Table 37. Italy face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion)

Table 38. Italy face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 39. Spain macro-economic outlay

Table 40. Spain Face bronzer market estimates and forecast, 2018 – 2030 (USD Billion)

Table 41. Spain Face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion)

Table 42. Spain face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 43. Asia Pacific face bronzer market estimates and forecast, by country, 2018 – 2030 (USD Billion)

Table 44. Asia Pacific face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion)

Table 45. Asia Pacific face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 46. China macro-economic outlay

Table 47. China face bronzer market estimates and forecast, 2018 – 2030 (USD Billion)

Table 48. China face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion)

Table 49. China face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 50. India macro-economic outlay

Table 51. India face bronzer market estimates and forecast, 2018 – 2030 (USD Billion)

Table 52. India face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion)

Table 53. India face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 54. Japan macro-economic outlay

Table 55. Japan Face bronzer market estimates and forecast, 2018 – 2030 (USD Billion)

Table 56. Japan face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion)

Table 57. Japan face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 58. Australia & New Zealand macro-economic outlay

Table 59. Australia & New Zealand face bronzer market estimates and forecast, 2018 – 2030 (USD Billion)

Table 60. Australia & New Zealand face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion)

Table 61. Australia & New Zealand face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 62. South Korea macro-economic outlay

Table 63. South Korea face bronzer market estimates and forecast, 2018 – 2030 (USD Billion)

Table 64. South Korea face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion))

Table 65. South Korea face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 66. Latin America face bronzer market estimates and forecast, by country, 2018 – 2030 (USD Billion)

Table 67. Latin America face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion)

Table 68. Latin America face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 69. Brazil macro-economic outlay

Table 70. Brazil face bronzer market estimates and forecast, 2018 – 2030 (USD Billion)

Table 71. Brazil face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion)

Table 72. Brazil face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 73. Middle East & Africa face bronzer market estimates and forecast, by country, 2018 – 2030 (USD Billion)

Table 74. Middle East & Africa face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion)

Table 75. Middle East & Africa face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 76. South Africa macro-economic outlay

Table 77. South Africa Face bronzer market estimates and forecast, 2018 – 2030 (USD Billion)

Table 78. South Africa face bronzer market estimates and forecast, by product, 2018 – 2030 (USD Billion)

Table 79. South Africa face bronzer market estimates and forecast, by end use, 2018 – 2030 (USD Billion)

Table 80. Recent developments & impact analysis, by key market participants

Table 81. Company market share, 2024 (%)

Table 82. Company heat map analysis, 2024

Table 83. Companies implementing key strategies

List of Figures

Fig. 1. Face bronzer market segmentation

Fig. 2. Information procurement

Fig. 3. Primary research pattern

Fig. 4. Primary research approaches

Fig. 5. Primary research process

Fig. 6. Market snapshot

Fig. 7. Segment snapshot

Fig. 8. Regional snapshot

Fig. 9. Competitive landscape Snapshot

Fig. 10. Global parent industry and face bronzer size (USD Billion)

Fig. 11. Global face bronzer size, 2018 to 2030 (USD Billion)

Fig. 12. Face bronzer market: Penetration & growth prospect mapping

Fig. 13. Face bronzer market: Value chain analysis

Fig. 14. Face bronzer market: Dynamics

Fig. 15. Face bronzer market: Porter’s five forces analysis

Fig. 16. Face bronzer market estimates & forecast, by product (USD Billion)

Fig. 17. Powder market estimates & forecasts, 2018 – 2030 (USD Billion)

Fig. 18. Cream/ Liquid market estimates & forecasts, 2018 – 2030 (USD Billion)

Fig. 19. Stick market estimates & forecasts, 2018 – 2030 (USD Billion)

Fig. 20. Face bronzer market estimates & forecast, by end use (USD Billion)

Fig. 21. Face bronzer market estimates & forecast for women (USD Billion)

Fig. 22. Face bronzer market estimates & forecast for men (USD Billion)

Fig. 23. Regional marketplace: Key takeaways

Fig. 24. North America face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 25. U.S. face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 26. Canada face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 27. Mexico face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 28. Europe face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 29. Germany face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 30. UK face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 31. France face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 32. Italy face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 33. Spain face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 34. Asia Pacific face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 35. China face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 36. India face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 37. Japan face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 38. Australia & New Zealand face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 39. South Korea face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 40. Latin America face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 41. Brazil face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 42. Middle East & Africa face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 43. South Africa face bronzer market estimates & forecast, 2018 – 2030 (USD Billion)

Fig. 44. Key company categorization

Fig. 45. Company market share analysis, 2024

Fig. 46. Strategic framework of face bronzer

Grand View Researchについて

Grand View Research（グランドビューリサーチ） はインドと米国を拠点とする市場調査およびコンサルティング会社です。世界中主要 25ヵ国・ 46 業界に関する豊富なデータベースを活用した市場情報は世界の企業団体に活用・引用されています。日本からのレポートのご注文・ご購入相談はお気軽にお問い合わせください。

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