日本のアンチエイジング製品市場規模、成長と動向分析レポート 2025-2033年

日本のアンチエイジング製品市場規模は、2024年に29億1,970万米ドルと推定され、2033年には61億4,730万米ドルに達すると予測されています。2025年から2033年にかけて年平均成長率（CAGR）8.9%で成長が見込まれています。日本の高齢化と、スキンケアを重視する文化が、化粧品業界における高度なアンチエイジングソリューションの需要を牽引しています。消費者は、現代のバイオテクノロジーと伝統的な原料に根ざした、高機能で多機能な製品を求める傾向が高まっています。また、長期的な肌の健康、利便性、そして目に見える効果を重視する男性向けのグルーミング、ジェンダーニュートラルな処方、ミニマリスト的な美容ルーティンへの関心の高まりも、市場拡大を後押ししています。

日本の美容消費者の間では、より少ない製品でより効果的なスキンケアルーティンをシンプルにする「スキニマリズム」がますます浸透しています。これは、不要な手順を減らしながら目に見える効果をもたらす、高性能で多機能な処方への嗜好の高まりを反映しています。ユーザーは、複雑な多段階ケアではなく、肌のバリア機能、保湿、そして時間効率の良いアンチエイジングをサポートするエッセンシャルケアに重点を置くようになっています。例えば、肌ラボの極潤αローションは、強力な保湿効果とアンチエイジング効果を兼ね備え、化粧水と保湿クリームの両方の役割を果たします。

Japan Anti-aging Products Market Trends

The Japan anti-aging products market size was estimated at USD 2,919.7 million in 2024 and is expected to reach USD 6,147.3 millionby 2033, growing at a CAGR of 8.9% from 2025 to 2033. Japan’s aging population and a culturally ingrained emphasis on skincare are driving demand for advanced anti-aging solutions in cosmetic industry. Consumers increasingly seek high-efficacy, multifunctional products rooted in modern biotechnology and traditional ingredients. The market is also expanding due to rising interest in men’s grooming, gender-neutral formulations, and minimalist beauty routines, prioritizing long-term skin health, convenience, and visible results.

Japanese beauty consumers increasingly adopt skinimalism, a trend emphasizing simplified skincare routines using fewer but more effective products. This shift reflects a growing preference for high-performance, multi-functional formulations that deliver visible results while reducing unnecessary steps. Instead of elaborate multi-step regimens, users now focus on essentials supporting skin barrier health, hydration, and time-efficient anti-aging. For instance, Hada Labo’s Gokujyun Alpha Lotion combines intense hydration with anti-aging benefits, serving as both a toner and moisturizer in one.

Fermented skincare is a growing trend in Japan, rooted in the country’s long-standing connection with nature and traditional wellness practices. The fermentation process breaks down natural ingredients like rice bran, sake, and soy, making their nutrients more bioavailable and easier for the skin to absorb. These bioactive compounds help brighten skin tone, improve elasticity, and support a healthy skin microbiome, making them especially effective for anti-aging. A well-known example is the SK-II Facial Treatment Essence, which features Pitera, fermented yeast extract rich in amino acids, vitamins, and minerals that promote radiant, youthful-looking skin.

Wabi-sabi beauty, rooted in the Japanese philosophy of embracing imperfection and simplicity, is increasingly influencing contemporary makeup trends in Japan. This approach emphasizes a refined, natural aesthetic over bold or dramatic styles, highlighting features such as a dewy complexion, soft blush, minimal eye makeup, and sheer, understated lip color. The overall effect is an effortless elegance that enhances an individual’s natural appearance rather than concealing it.

Japanese brands increasingly prioritize sustainability by adopting refillable packaging, biodegradable materials, and ethically sourced botanical ingredients. There is also a marked preference for clean formulations free from parabens, synthetic fragrances, and other potentially harmful substances. This shift reflects a broader cultural alignment with the values of ecological responsibility and harmony with nature. For instance, FANCL’s Mild Cleansing Oil has a preservative-free formulation, environmentally conscious packaging, and a minimalist ingredient profile.

Japan Anti-aging Products Market Report Scope

Japan Anti-aging Products Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Japan anti-aging products market report based on product and distribution channel:

• Product Outlook (Revenue, USD Million, 2021 – 2033)
• Facial Serum
• Moisturizer, Creams, & Lotions
• Eye Care Products
• Facial Cleanser & Exfoliators
• Facial Masks & Peels
• Sunscreen & Sun Protection
• Others (Facial Oil, Lip Care Products, etc.)
• Distribution Channel Outlook (Revenue, USD Million, 2021 – 2033)
• Supermarkets & Hypermarkets
• Pharmacy/Drugstores
• Specialty Beauty Stores
• Online/E-commerce
• Others (Department Stores, etc.)

Table of Contents

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope

1.2. Market Definition

1.3. Information Procurement

1.3.1. Purchased Database

1.3.2. GVR’s Internal Database

1.3.3. Secondary Type & Third-Party Perspectives

1.3.4. Primary Research

1.4. Information Analysis

1.4.1. Data Analysis Models

1.5. Market Formulation & Data Visualization

1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot

2.2. Product Outlook

2.3. Distribution Channel Outlook

2.4. Competitive Landscape Snapshot

Chapter 3. Japan Anti-Aging Products Market Variables and Trends

3.1. Market Introduction

3.2. Penetration & Growth Prospect Mapping

3.3. Industry Value Chain Analysis

3.3.1. Sales and Retail Channel Analysis

3.4. Market Dynamics

3.4.1. Market Driver Analysis

3.4.2. Market Restraint Analysis

3.4.3. Market Opportunities

3.4.4. Market Challenges

3.5. Industry Analysis Tools

3.5.1. Porter’s Five Forces Analysis

3.6. Market Entry Strategies

Chapter 4. Japan Anti-Aging Products Market: Product Estimates & Trend Analysis

4.1. Japan Anti-Aging Products Market, By Product: Key Takeaways

4.2. Product type Movement Analysis & Market Share, 2024 & 2033

4.3. Market Estimates & Forecasts, by Product type, 2021 – 2033 (USD Million)

4.3.1. Facial Serum

4.3.1.1. Market estimates and forecast, 2021 – 2033 (USD Million)

4.3.2. Moisturizers, Creams & Lotions

4.3.2.1. Market estimates and forecast, 2021 – 2033 (USD Million)

4.3.3. Eye Care Products

4.3.3.1. Market estimates and forecast, 2021 – 2033 (USD Million)

4.3.4. Facial Cleanser & Exfoliators

4.3.4.1. Market estimates and forecast, 2021 – 2033 (USD Million)

4.3.5. Facial Masks & Peels

4.3.5.1. Market estimates and forecast, 2021 – 2033 (USD Million)

4.3.6. Sunscreen & Sun Protection

4.3.6.1. Market estimates and forecast, 2021 – 2033 (USD Million)

4.3.7. Others (facial Oil, Lip Care Products, etc.)

4.3.7.1. Market estimates and forecast, 2021 – 2033 (USD Million)

Chapter 5. Japan Anti-Aging Products Market: Distribution Channel Estimates & Trend Analysis

5.1. Japan Anti-Aging Products Market, By Distribution Channel: Key Takeaways

5.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2033

5.3. Market Estimates & Forecasts, by Distribution Channel, 2021 – 2033 (USD Million)

5.3.1. Supermarkets and Hypermarkets

5.3.1.1. Market estimates and forecast, 2021 – 2033 (USD Million)

5.3.2. Pharmacy/Drugstores

5.3.2.1. Market estimates and forecast, 2021 – 2033 (USD Million)

5.3.3. Specialty Beauty Stores

5.3.3.1. Market estimates and forecast, 2021 – 2033 (USD Million)

5.3.4. Online/ E-commerce

5.3.4.1. Market estimates and forecast, 2021 – 2033 (USD Million)

5.3.5. Others (Departmental Stores, etc.)

5.3.5.1. Market estimates and forecast, 2021 – 2033 (USD Million)

Chapter 6. Japan Anti-Aging Products Market: Competitive Analysis

6.1. Recent Developments & Impact Analysis by Key Market Participants

6.2. Company Categorization

6.3. Participant’s Overview

6.4. Financial performance

6.5. Product Benchmarking

6.6. Company Market Share Analysis, 2024 (%)

6.7. Company Heat Map Analysis, 2024

6.8. Strategy Mapping

6.9. Company Profiles

6.9.1. Kao Corporation

6.9.1.1. Company Overview

6.9.1.2. Financial performance

6.9.1.3. Service Portfolios

6.9.1.4. Strategic Initiatives

6.9.2. Pola Orbis Holdings Inc.

6.9.2.1. Company Overview

6.9.2.2. Financial performance

6.9.2.3. Service Portfolios

6.9.2.4. Strategic Initiatives

6.9.3. Shiseido Co., Ltd.

6.9.3.1. Company Overview

6.9.3.2. Financial performance

6.9.3.3. Service Portfolios

6.9.3.4. Strategic Initiatives

6.9.4. The Procter & Gamble Company

6.9.4.1. Company Overview

6.9.4.2. Financial performance

6.9.4.3. Service Portfolios

6.9.4.4. Strategic Initiatives

6.9.5. Fancl Corporation

6.9.5.1. Company Overview

6.9.5.2. Financial performance

6.9.5.3. Service Portfolios

6.9.5.4. Strategic Initiatives

6.9.6. Decencia Inc.

6.9.6.1. Company Overview

6.9.6.2. Financial performance

6.9.6.3. Service Portfolios

6.9.6.4. Strategic Initiatives

6.9.7. Beiersdorf AG

6.9.7.1. Company Overview

6.9.7.2. Financial performance

6.9.7.3. Service Portfolios

6.9.7.4. Strategic Initiatives

6.9.8. Henkel AG

6.9.8.1. Company Overview

6.9.8.2. Financial performance

6.9.8.3. Service Portfolios

6.9.8.4. Strategic Initiatives

6.9.9. Hada Labo Tokyo

6.9.9.1. Company Overview

6.9.9.2. Financial performance

6.9.9.3. Service Portfolios

6.9.9.4. Strategic Initiatives

6.9.10. DHC Corporation

6.9.10.1. Company Overview

6.9.10.2. Financial performance

6.9.10.3. Service Portfolios

6.9.10.4. Strategic Initiatives

List of Tables

Table 1 Japan anti-aging products market: Key market driver analysis

Table 2 Japan anti-aging products market: Key market restraint analysis

Table 3 Japan anti-aging products market estimates & forecast, 2021 – 2033, by product (USD Million)

Table 4 Japan anti-aging facial serum market estimates & forecast, 2021 – 2033 (USD Million)

Table 5 Japan anti-aging moisturizers, creams & lotions market estimates & forecast, 2021 – 2033 (USD Million)

Table 6 Japan anti-aging eye care products market estimates & forecast, 2021 – 2033 (USD Million)

Table 7 Japan anti-aging facial cleanser & exfoliators market estimates & forecast, 2021 – 2033 (USD Million)

Table 8 Japan anti-aging facial masks & peels market estimates & forecast, 2021 – 2033 (USD Million)

Table 9 Japan anti-aging sunscreen & sun protection market estimates & forecast, 2021 – 2033 (USD Million)

Table 10 Japan other anti-aging products market estimates & forecast, 2021 – 2033 (USD Million)

Table 11 Japan anti-aging products market estimates & forecast, 2021 – 2033, by distribution channel (USD Million)

Table 12 Japan anti-aging products market estimates & forecast, through supermarkets and hypermarkets, 2021 – 2033 (USD Million)

Table 13 Japan anti-aging products market estimates & forecast, through pharmacy/drugstores, 2021 – 2033 (USD Million)

Table 14 Japan anti-aging products market estimates & forecast, through specialty beauty stores, 2021 – 2033 (USD Million)

Table 15 Japan anti-aging products market estimates & forecast, through online sales channel, 2021 – 2033 (USD Million)

Table 16 Japan anti-aging products market estimates & forecast, through other distribution channels, 2021 – 2033 (USD Million)

Table 17 Recent developments & impact analysis, by key market participants

Table 18 Company market share, 2024 (%)

Table 19 Company heat map analysis, 2024

Table 20 Companies implementing key strategies

List of Figures

Fig. 1 Japan anti-aging products market segmentation

Fig. 2 Information procurement

Fig. 3 Primary research pattern

Fig. 4 Primary research approaches

Fig. 5 Primary research process

Fig. 6 Market snapshot

Fig. 7 Segment snapshot

Fig. 8 Competitive landscape Snapshot

Fig. 9 Parent industry and Japan anti-aging products market size, 2024 (USD Million)

Fig. 10 Japan anti-aging products market: Value chain analysis

Fig. 11 Japan anti-aging products market: Dynamics

Fig. 12 Japan anti-aging products market: Porter’s five forces analysis

Fig. 13 Japan anti-aging products market, Product type: Key takeaways

Fig. 14 Japan anti-aging products market: Product type movement analysis, 2024 & 2033 (%)

Fig. 15 Japan anti-aging facial serum market estimates & forecast, 2021 – 2033 (USD Million)

Fig. 16 Japan anti-aging moisturizers, creams & lotions market estimates & forecast, 2021 – 2033 (USD Million)

Fig. 17 Japan anti-aging eye care products market estimates & forecast, 2021 – 2033 (USD Million)

Fig. 18 Japan anti-aging facial cleanser & exfoliators market estimates & forecast, 2021 – 2033 (USD Million)

Fig. 19 Japan anti-aging facial masks & peels market estimates & forecast, 2021 – 2033 (USD Million)

Fig. 20 Japan anti-aging sunscreen & sun protection market estimates & forecast, 2021 – 2033 (USD Million)

Fig. 21 Japan other anti-aging products market estimates & forecast, 2021 – 2033 (USD Million)

Fig. 22 Japan anti-aging products market, Distribution Channel: Key takeaways

Fig. 23 Japan anti-aging products market: Distribution Channel movement analysis, 2024 & 2033 (%)

Fig. 24 Japan anti-aging products market estimates & forecast, through supermarkets and hypermarkets, 2021 – 2033 (USD Million)

Fig. 25 Japan anti-aging products market estimates & forecast, through pharmacy/drugstores, 2021 – 2033 (USD Million)

Fig. 26 Japan anti-aging products market estimates & forecast, through specialty beauty stores, 2021 – 2033 (USD Million)

Fig. 27 Japan anti-aging products market estimates & forecast, through online /e-commerce, 2021 – 2033 (USD Million)

Fig. 28 Japan anti-aging products market estimates & forecast, through other distribution channels, 2021 – 2033 (USD Million)

Fig. 29 Key company categorization

Fig. 30 Company market share analysis, 2024

Fig. 31 The strategic framework of the Japan anti-aging products market”

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Grand View Research（グランドビューリサーチ） はインドと米国を拠点とする市場調査およびコンサルティング会社です。世界中主要 25ヵ国・ 46 業界に関する豊富なデータベースを活用した市場情報は世界の企業団体に活用・引用されています。日本からのレポートのご注文・ご購入相談はお気軽にお問い合わせください。

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