マッサージ機器市場規模、成長と動向分析レポート 2025-2033年

マッサージ機器市場 – 製品（マッサージチェア＆ソファ、背中マッサージ器）、用途別（業務用、家庭用）、地域、セグメント別予測による市場規模、成長と動向分析レポート 2025-2033年

世界のマッサージ機器市場規模は、2024年に116億米ドルと評価され、2033年には217億6000万米ドルに達すると予測されています。2025年から2033年にかけて年平均成長率（CAGR）7.3%で成長が見込まれています。市場の成長は、ストレスレベルの上昇と座りがちな生活習慣の増加によって牽引されており、これらがリラクゼーションや痛みの緩和ソリューションへの需要を高めています。

技術の進歩により、革新的でカスタマイズ可能な、より効果的で消費者にとって魅力的なマッサージ機器の開発が進んでいます。例えば、フジ医療器は2025年7月、米国でサイバーリラックスエリートマッサージチェアを発売しました。このモデルは、4Dデュアルロボットマッサージシステム、SLトラック、トリプルアクションフット＆レッグセラピー、86個のエアバッグ、4つのヒートゾーン、無重力リクライニング、タッチスクリーンコントロール、Bluetoothサウンドを備え、贅沢なウェルネス体験を提供します。ホリスティックな健康への関心の高まりとウェルネスツーリズムの成長が、市場拡大をさらに加速させています。さらに、自宅でのフィットネスやウェルネスの人気の高まりと、eコマースやオンライン小売の利便性が相まって、マッサージ機器はより幅広い消費者層に利用しやすくなりました。

このレポートは、地域レベルおよび国レベルでの収益成長を予測し、2021年から2033年までの各サブセグメントにおける最新の業界動向と機会の分析を提供します。この調査の目的のために、Grand View Researchは、マッサージ機器市場レポートを製品、アプリケーション、および地域に基づいてセグメント化しました。

Massage Equipment Market Summary

The global massage equipment market size was valued at USD 11.60 billion in 2024 and is expected to reach USD 21.76 billion by 2033, growing at a CAGR of 7.3% from 2025 to 2033. The market growth is driven by rising stress levels and increasingly sedentary lifestyles, which are fueling demand for relaxation and pain relief solutions.

Technological advancements have led to the development of innovative, customizable massage equipment that is more effective and appealing to consumers. For instance, In July 2025, Fujiiryoki launched its Cyber Relax Elite massage chair in the U.S. The model featured a 4D dual-robot massage system, SL-Track, triple-action foot and leg therapy, 86 airbags, quad-heat zones, zero-gravity recline, touchscreen control, and Bluetooth sound for a luxurious wellness experience. The increasing emphasis on holistic well-being and the growth of wellness tourism have further fueled market expansion. Moreover, the rising popularity of home fitness and wellness, combined with the convenience of e-commerce and online retail, has made massage equipment more accessible to a broader consumer base.

Additionally, the growing aging population and the increasing prevalence of musculoskeletal disorders are boosting the need for therapeutic massage devices. According to the World Health Organization (WHO), published in July 2022, about 1.71 billion people globally suffer from musculoskeletal conditions, limiting their mobility and dexterity, requiring them to retire from work early.

Moreover, rising disposable incomes and changing lifestyle preferences are encouraging consumers to invest in premium wellness products. Corporate wellness initiatives and the adoption of massage equipment in workplaces are also enhancing demand. Furthermore, expanding product availability in spas, gyms, and rehabilitation centers is contributing to the market’s sustained growth.

Massage Equipment Market Report Scope

Global Massage Equipment Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For the purpose of this study, Grand View Research has segmented the massage equipment market report on the basis of product, application, and region:

• Product Outlook (Revenue, USD Million, 2021 – 2033)
• Massage Chairs & Sofas
• Back Massagers
• Handheld Massagers
• Neck & Shoulder Massagers
• Others
• Application Outlook (Revenue, USD Million, 2021 – 2033)
• Commercial
• Home
• Regional Outlook (Revenue, USD Million, 2021 – 2033)
• North America

o U.S.

o Canada

o Mexico

• Europe

o UK

o Germany

o France

o Italy

o Spain

• Asia Pacific

o China

o India

o Japan

o Australia

• Latin America

o Brazil

• Middle East & Africa

o South Africa

Table of Contents

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope

1.2. Market Definition

1.3. Information Procurement

1.3.1. Purchased Database

1.3.2. GVR’s Internal Database

1.3.3. Secondary Materials & Third-Party Perspectives

1.3.4. Primary Research

1.4. Information Analysis

1.4.1. Data Analysis Models

1.5. Market Formulation & Data Visualization

1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot

2.2. Product Outlook

2.3. Application Outlook

2.4. Regional Outlook

2.5. Competitive Landscape Snapshot

Chapter 3. Massage Equipment Market Variables and Trends

3.1. Market Introduction

3.2. Industry Value Chain Analysis

3.2.1. Profit Margin Analysis

3.3. Market Dynamics

3.3.1. Market Driver Analysis

3.3.2. Market Restraint Analysis

3.3.3. Market Opportunities

3.3.4. Market Challenges

3.4. Industry Analysis Tools

3.4.1. Porter’s Five Forces Analysis

3.5. Market Entry Strategies

Chapter 4. Massage Equipment Market: Consumer Behavior Analysis

4.1. Demographic Analysis

4.2. Consumer Trends & Preferences

4.3. Factors Affecting Buying Decisions

4.4. Consumer Product Adoption

4.5. Observations & Recommendations

Chapter 5. Massage Equipment Market: Product Estimates & Trend Analysis

5.1. Massage Equipment Market, By Product: Key Takeaways

5.2. Product Movement Analysis & Market Share, 2024 & 2033

5.3. Market Estimates & Forecasts by Product, 2021 – 2033 (USD Million)

5.3.1. Massage Chairs & Sofas

5.3.1.1. Market estimates and forecast, 2021 – 2033 (USD Million)

5.3.2. Back Massagers

5.3.2.1. Market estimates and forecast, 2021 – 2033 (USD Million)

5.3.3. Handheld Massagers

5.3.3.1. Market estimates and forecast, 2021 – 2033 (USD Million)

5.3.4. Neck & Shoulder Massagers

5.3.4.1. Market estimates and forecast, 2021 – 2033 (USD Million)

5.3.5. Others

5.3.5.1. Market estimates and forecast, 2021 – 2033 (USD Million)

Chapter 6. Massage Equipment Market: Application Estimates & Trend Analysis

6.1. Massage Equipment Market, By Application: Key Takeaways

6.2. Application Movement Analysis & Market Share, 2024 & 2033

6.3. Market Estimates & Forecasts, by Application, 2021 – 2033 (USD Million)

6.3.1. Commercial

6.3.1.1. Market estimates and forecast, 2021 – 2033 (USD Million)

6.3.2. Home

6.3.2.1. Market estimates and forecast, 2021 – 2033 (USD Million)

Chapter 7. Massage Equipment Market: Regional Estimates & Trend Analysis

7.1. Regional Movement Analysis & Market Share, 2024 & 2033

7.2. North America

7.2.1. U.S.

7.2.1.1. Key country dynamics

7.2.1.2. Market estimates and forecast, 2021 – 2033 (USD Million)

7.2.2. Canada

7.2.2.1. Key country dynamics

7.2.2.2. Market estimates and forecast, 2021 – 2033 (USD Million)

7.2.3. Mexico

7.2.3.1. Key country dynamics

7.2.3.2. Market estimates and forecast, 2021 – 2033 (USD Million)

7.3. Europe

7.3.1. UK

7.3.1.1. Key country dynamics

7.3.1.2. Market estimates and forecast, 2021 – 2033 (USD Million)

7.3.2. Germany

7.3.2.1. Key country dynamics

7.3.2.2. Market estimates and forecast, 2021 – 2033 (USD Million)

7.3.3. France

7.3.3.1. Key country dynamics

7.3.3.2. Market estimates and forecast, 2021 – 2033 (USD Million)

7.3.4. Italy

7.3.4.1. Key country dynamics

7.3.4.2. Market estimates and forecast, 2021 – 2033 (USD Million)

7.3.5. Spain

7.3.5.1. Key country dynamics

7.3.5.2. Market estimates and forecast, 2021 – 2033 (USD Million)

7.4. Asia Pacific

7.4.1. China

7.4.1.1. Key country dynamics

7.4.1.2. Market estimates and forecast, 2021 – 2033 (USD Million)

7.4.2. India

7.4.2.1. Key country dynamics

7.4.2.2. Market estimates and forecast, 2021 – 2033 (USD Million)

7.4.3. Japan

7.4.3.1. Key country dynamics

7.4.3.2. Market estimates and forecast, 2021 – 2033 (USD Million)

7.4.4. Australia

7.4.4.1. Key country dynamics

7.4.4.2. Market estimates and forecast, 2021 – 2033 (USD Million)

7.5. Latin America

7.5.1. Brazil

7.5.1.1. Key country dynamics

7.5.1.2. Market estimates and forecast, 2021 – 2033 (USD Million)

7.6. Middle East & Africa

7.6.1. South Africa

7.6.1.1. Key country dynamics

7.6.1.2. Market estimates and forecast, 2021 – 2033 (USD Million)

Chapter 8. Massage Equipment Market: Competitive Analysis

8.1. Recent Developments & Impact Analysis by Key Market Participants

8.2. Company Categorization

8.3. Participant’s Overview

8.4. Financial Performance

8.5. Product Benchmarking

8.6. Company Market Share Analysis, 2024 (%)

8.7. Company Heat Map Analysis, 2024

8.8. Strategy Mapping

8.9. Company Profiles

8.9.1. JSB Healthcare

8.9.1.1. Company Overview

8.9.1.2. Financial Performance

8.9.1.3. Product Portfolios

8.9.1.4. Strategic Initiatives

8.9.2. OSIM International Pte. Ltd.

8.9.2.1. Company Overview

8.9.2.2. Financial Performance

8.9.2.3. Product Portfolios

8.9.2.4. Strategic Initiatives

8.9.3. Panasonic

8.9.3.1. Company Overview

8.9.3.2. Financial Performance

8.9.3.3. Product Portfolios

8.9.3.4. Strategic Initiatives

8.9.4. RoboTouch.

8.9.4.1. Company Overview

8.9.4.2. Financial Performance

8.9.4.3. Product Portfolios

8.9.4.4. Strategic Initiatives

8.9.5. Casada International.

8.9.5.1. Company Overview

8.9.5.2. Financial Performance

8.9.5.3. Product Portfolios

8.9.5.4. Strategic Initiatives

8.9.6. OHCO Massage Chairs.

8.9.6.1. Company Overview

8.9.6.2. Financial Performance

8.9.6.3. Product Portfolios

8.9.6.4. Strategic Initiatives

8.9.7. Prosperacorp.

8.9.7.1. Company Overview

8.9.7.2. Financial Performance

8.9.7.3. Product Portfolios

8.9.7.4. Strategic Initiatives

8.9.8. Luraco Technologies Corp.

8.9.8.1. Company Overview

8.9.8.2. Financial Performance

8.9.8.3. Product Portfolios

8.9.8.4. Strategic Initiatives

8.9.9. Beurer GmbH

8.9.9.1. Company Overview

8.9.9.2. Financial Performance

8.9.9.3. Product Portfolios

8.9.9.4. Strategic Initiatives

8.9.10. BODYFRIEND.

8.9.10.1. Company Overview

8.9.10.2. Financial Performance

8.9.10.3. Product Portfolios

8.9.10.4. Strategic Initiatives

List of Tables

Table 1. Global Massage equipment market – Key market driver analysis

Table 2. Global Massage equipment market – Key market restraint analysis

Table 3. Global Massage equipment market estimates & forecast, by Product (USD Million)

Table 4. Global Massage equipment market estimates & forecast, by application (USD Million)

Table 5. U.S. macro-economic outlay

Table 6. U.S. Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Table 7. U.S. Massage equipment market estimates & forecast, by Product (USD Million)

Table 8. U.S. Massage equipment market estimates & forecast, by application (USD Million)

Table 9. Canada macro-economic outlay

Table 10. Canada Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Table 11. Canada Massage equipment market estimates & forecast, by Product (USD Million)

Table 12. Canada Massage equipment market estimates & forecast, by application (USD Million)

Table 13. Mexico macro-economic outlay

Table 14. Mexico Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Table 15. Mexico Massage equipment market estimates & forecast, by Product (USD Million)

Table 16. Mexico Massage equipment market estimates & forecast, by application (USD Million)

Table 17. UK macro-economic outlay

Table 18. UK Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Table 19. UK Massage equipment market estimates & forecast, by Product (USD Million)

Table 20. UK Massage equipment market estimates & forecast, by application (USD Million)

Table 21. Germany macro-economic outlay

Table 22. Germany Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Table 23. Germany Massage equipment market estimates & forecast, by Product (USD Million)

Table 24. Germany Massage equipment market estimates & forecast, by application (USD Million)

Table 25. France macro-economic outlay

Table 26. France Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Table 27. France Massage equipment market estimates & forecast, by Product (USD Million)

Table 28. France Massage equipment market estimates & forecast, by application (USD Million)

Table 29. Italy macro-economic outlay

Table 30. Italy Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Table 31. Italy Massage equipment market estimates & forecast, by Product (USD Million)

Table 32. Italy Massage equipment market estimates & forecast, by application (USD Million)

Table 33. Spain macro-economic outlay

Table 34. Spain Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Table 35. Spain Massage equipment market estimates & forecast, by Product (USD Million)

Table 36. Spain Massage equipment market estimates & forecast, by application (USD Million)

Table 37. China macro-economic outlay

Table 38. China Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Table 39. China Massage equipment market estimates & forecast, by Product (USD Million)

Table 40. China Massage equipment market estimates & forecast, by application (USD Million)

Table 41. India macro-economic outlay

Table 42. India Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Table 43. India Massage equipment market estimates & forecast, by Product (USD Million)

Table 44. India Massage equipment market estimates & forecast, by application (USD Million)

Table 45. Japan macro-economic outlay

Table 46. Japan Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Table 47. Japan Massage equipment market estimates & forecast, by Product (USD Million)

Table 48. Japan Massage equipment market estimates & forecast, by application (USD Million)

Table 49. Australia macro-economic outlay

Table 50. Australia Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Table 51. Australia Massage equipment market estimates & forecast, by Product (USD Million)

Table 52. Australia Massage equipment market estimates & forecast, by application (USD Million)

Table 53. Brazil macro-economic outlay

Table 54. Brazil Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Table 55. Brazil Massage equipment market estimates & forecast, by Product (USD Million)

Table 56. Brazil Massage equipment market estimates & forecast, by application (USD Million)

Table 57. South Africa macro-economic outlay

Table 58. South Africa Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Table 59. South Africa Massage equipment market estimates & forecast, by Product (USD Million)

Table 60. South Africa Massage equipment market estimates & forecast, by application (USD Million)

Table 61. Recent developments & impact analysis by key market participants

Table 62. Company market share, 2024

Table 63. Company heat map analysis

Table 64. Companies undergoing key strategies

List of Figures

Fig. 1 Global Massage Equipment Market Segmentation

Fig. 2 Information procurement

Fig. 3 Primary research pattern

Fig. 4 Primary research approaches

Fig. 5 Primary research process

Fig. 6 Market snapshot

Fig. 7 Product snapshot

Fig. 8 Application snapshot

Fig. 9 Regional snapshot

Fig. 10 Competitive landscape snapshot

Fig. 11 Global Massage equipment market size (USD Million)

Fig. 12 Global Massage equipment market size, 2021 to 2033 (USD Million)

Fig. 13 Global Massage equipment market: Penetration & growth prospect mapping

Fig. 14 Global Massage equipment market: Value chain analysis

Fig. 15 Global Massage equipment market: Profit margin analysis

Fig. 16 Global Massage equipment market: Market dynamics

Fig. 17 Global Massage equipment market: Porter’s five forces analysis

Fig. 18 Factors influencing buying decisions for massage equipment

Fig. 19 Global Massage Equipment Market: Product Movement Analysis, 2024 & 2033 (%)

Fig. 20 Massage Chairs & Sofas market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 21 Back Massagers market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 22 Handheld Massagers market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 23 Neck & Shoulder Massagers market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 24 Others market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 25 Global Massage Equipment Market: Application Movement Analysis, 2024 & 2033 (%)

Fig. 26 Commercial Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 27 Home Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 28 Global Massage equipment market: Regional outlook, 2024 & 2033 (USD Million)

Fig. 29 Regional marketplace: Key takeaways

Fig. 30 North America market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 31 US market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 32 Canada market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 33 Mexico market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 34 Europe Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 35 UK Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 36 Germany Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 37 France Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 38 France Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 39 Italy Massage equipment market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 40 Spain Massage equipment market estimates, 2021 – 2033, (USD Million)

Fig. 41 China market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 42 India market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 43 Japan market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 44 Australia market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 45 Brazil market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 46 South Africa market estimates and forecast, 2021 – 2033 (USD Million)

Fig. 47 Key company categorization

Fig. 48 Company market share analysis, 2024

Fig. 49 Strategic framework of Massage equipment market

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Grand View Research（グランドビューリサーチ） はインドと米国を拠点とする市場調査およびコンサルティング会社です。世界中主要 25ヵ国・ 46 業界に関する豊富なデータベースを活用した市場情報は世界の企業団体に活用・引用されています。日本からのレポートのご注文・ご購入相談はお気軽にお問い合わせください。

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