ポリビニルピロリドン（PVP）市場規模、成長と動向分析レポート 2025-2033年

世界のポリビニルピロリドン市場規模は、2024年には27億390万米ドルと推定され、2025年から2033年にかけて9.2%のCAGRで成長し、2033年には59億1520万米ドルに達すると予測されています。ポリビニルピロリドン（PVP）は、化粧品、食品・飲料、接着剤、医薬品などでの使用拡大により、需要が増加しています。

この成長の大きな要因の一つは、化粧品分野におけるヘアケア製品の人気の高まりです。シャンプー、コンディショナー、ヘアスプレー、ムース、ヘアダイなどの製造におけるPVPの利用拡大は、予測期間全体を通して業界の拡大を牽引すると予想されます。優れたフィルム形成性、抗菌性、保湿性、非アレルギー性といった、このポリマーが持つ優れた特性が、業界の成長を牽引する主要な要因となると予想されます。さらに、ネイルエナメル、口紅、スキンクリーム、日焼け止め、マスカラの製造におけるPVPの使用増加も、予測期間を通じてPVPの需要を押し上げると予想されます。

Polyvinylpyrrolidone Market Summary

The global polyvinylpyrrolidone market size was estimated at USD 2,703.9 million in 2024 and is projected to reach USD 5,915.2 million by 2033, growing at a CAGR of 9.2% from 2025 to 2033. The demand for polyvinylpyrrolidone (PVP) is on the rise due to its expanding use in cosmetics, food and beverages, adhesives, and pharmaceuticals.

A prominent factor contributing to this growth is the increasing popularity of hair care products within the cosmetics sector. The heightened utilization of PVP in the production of shampoos, conditioners, hair sprays, mousses, and hair dyes is anticipated to propel industry expansion throughout the forecast period. The product’s superior properties, including excellent film-forming, anti-microbial, moisture-holding, and non-allergic properties offered by the polymer, are anticipated to be the key factors driving the industry’s growth. Furthermore, the rising use of the product in manufacturing nail enamels, lipsticks, skin creams, sunscreen, and mascara is likely to propel PVP demand over the forecast period.

Increasing demand for polyvinylpyrrolidone in brew beverages as a stabilizer is expected to propel demand over the forecast period. Furthermore, the rising application scope of PVP in various non-alcoholic drinks such as vinegar, tea drinks, and fruit juices is anticipated to drive the market.

Polyvinylpyrrolidone (PVP) is a versatile synthetic polymer widely used across nanotechnology, pharmaceuticals, and polymer chemistry due to its amphiphilic nature and excellent solubility. In nanoparticle synthesis, it stabilizes by adsorbing onto metal surfaces, such as silver or gold, preventing aggregation through steric repulsion. It also serves as a capping agent during the formation of rod-like hydroxyapatite (HAp) nanoparticles, regulating crystal growth for biomedical applications. In the pharmaceutical industry, PVP acts as a drug carrier, improving the solubility and bioavailability of poorly water-soluble drugs through solid dispersion systems, as seen with formulations like ibuprofen or ritonavir. Additionally, it is employed as an emulsifier in solution polymerization, such as in the production of vinyl acetate polymers, and as a disintegrant in tablet formulations to enhance drug release. These diverse applications underscore PVP’s critical role in enabling advanced material synthesis and enhancing drug performance.

Increasing demand for polyvinylpyrrolidone for manufacturing adhesives is expected to be a major driver for market growth. The product offers a special cohesive property, which makes it an excellent binder for various surfaces such as metal, plastic, glass, fabric, and paper. The good dispersion stability, low toxicity, excellent bonding strength, and thixotropy offered by PVP are anticipated to have a positive impact on the growth in adhesive applications. Rising demand for manufacturing inks, polishing agents, glaze sintered materials and paints is expected to propel growth over the forecast period.

Polyvinylpyrrolidone Market Report Scope

Global Polyvinylpyrrolidone Market Report Segmentation

This report forecasts volume & revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2033. For this study, Grand View Research has segmented the global polyvinylpyrrolidone market report based on application and region:

• Application Outlook (Volume, Kilotons; Revenue, USD Million, 2018 – 2033)
• Adhesives
• Pharmaceutical
• Cosmetics
• Food &beverage
• Other Applications
• Regional Outlook (Volume, Kilotons; Revenue, USD Million, 2018 – 2033)
• North America

o U.S.

o Canada

o Mexico

• Europe

o Germany

o Italy

o France

o UK

o Spain

• Asia Pacific

o China

o India

o Japan

o South Korea

o Thailand

o Indonesia

o Malaysia

o Australia

• Latin America

o Brazil

o Argentina

• Middle East & Africa

o Saudi Arabia

o South Africa

Table of Contents

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope

1.2. Market Definition

1.3. Information Procurement

1.3.1. Purchased Database

1.3.2. GVR’s Internal Database

1.3.3. Secondary Sources & Third-Party Perspectives

1.3.4. Primary Research

1.4. Information Analysis

1.4.1. Data Analysis Models

1.5. Market Formulation & Data Visualization

1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot

2.2. Segment Snapshot

2.3. Competitive Landscape Snapshot

Chapter 3. Polyvinylpyrrolidone Market Variables, Trends & Scope

3.1. Market Lineage Outlook

3.1.1. Polyvinylpyrrolidone Market Outlook

3.2. Industry Value Chain Analysis

3.2.1. Raw Material Outlook

3.2.2. Manufacturing Trends

3.2.3. Sales Channel Analysis

3.3. Price Trend Analysis, 2018 – 2033

3.4. Market Dynamics

3.4.1. Market Driver Analysis

3.4.2. Market Restraint Analysis

3.4.3. Industry Challenges

3.4.4. Industry Opportunities

3.5. Industry Analysis Tools

3.5.1. Porter’s Five Forces Analysis

3.5.2. Macro-Environmental Analysis

Chapter 4. Polyvinylpyrrolidone Market: Application Estimates & Trend Analysis

4.1. Application Movement Analysis & Market Share, 2023 & 2033

4.2. Adhesive

4.2.1. Adhesive Polyvinylpyrrolidone Market Estimates & Forecast, By Application, 2018 To 2033 (Kilotons) (USD Million)

4.3. Pharmaceutical

4.3.1. Pharmaceutical Polyvinylpyrrolidone Market Estimates And Forecasts, By Application, 2018 – 2033 (Kilotons) (USD Million)

4.4. Cosmetics

4.4.1. Cosmetics Polyvinylpyrrolidone Market Estimates And Forecasts, By Application, 2018 – 2033 (Kilotons) (USD Million)

4.5. Food & Beverage

4.5.1. Food & Beverage Polyvinylpyrrolidone Market Estimates And Forecasts, By Application, 2018 – 2033 (Kilotons) (USD Million)

4.6. Other Application

4.6.1. Other Application Polyvinylpyrrolidone Market Estimates And Forecasts, By Application, 2018 – 2033 (Kilotons) (USD Million)

Chapter 5. Polyvinylpyrrolidone Market: Regional Estimates & Trend Analysis

5.1. Regional Movement Analysis & Market Share, 2023 & 2033

5.2. North America

5.2.1. North America Polyvinylpyrrolidone Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.2.2. U.S.

5.2.2.1. Key Country Dynamics

5.2.2.2. U.S. Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.2.3. Canada

5.2.3.1. Key Country Dynamics

5.2.3.2. Canada Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.2.4. Mexico

5.2.4.1. Key Country Dynamics

5.2.4.2. Mexico Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.3. Europe

5.3.1. Europe Polyvinylpyrrolidone Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.3.2. Germany

5.3.2.1. Key Country Dynamics

5.3.2.2. Germany Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.3.3. Italy

5.3.3.1. Key Country Dynamics

5.3.3.2. Italy Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.3.4. France

5.3.4.1. Key Country Dynamics

5.3.4.2. France Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.3.5. U.K.

5.3.5.1. Key Country Dynamics

5.3.5.2. U.K. Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.3.6. Spain

5.3.6.1. Key Country Dynamics

5.3.6.2. Spain Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.4. Asia Pacific

5.4.1. Asia Pacific Polyvinylpyrrolidone Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.4.2. China

5.4.2.1. Key Country Dynamics

5.4.2.2. China Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.4.3. India

5.4.3.1. Key Country Dynamics

5.4.3.2. India Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.4.4. Japan

5.4.4.1. Key Country Dynamics

5.4.4.2. Japan Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.4.5. South Korea

5.4.5.1. Key Country Dynamics

5.4.5.2. South Korea Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million) South Korea

5.4.6. Thailand

5.4.6.1. Key Country Dynamics

5.4.6.2. Thailand Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.4.7. Indonesia

5.4.7.1. Key Country Dynamics

5.4.7.2. Indonesia Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.4.8. Malaysia

5.4.8.1. Key Country Dynamics

5.4.8.2. Malaysia Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.4.9. Australia

5.4.9.1. Key Country Dynamics

5.4.9.2. Australia Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.5. Latin America

5.5.1. Latin America Polyvinylpyrrolidone Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.5.2. Brazil

5.5.2.1. Key Country Dynamics

5.5.2.2. Brazil Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.5.3. Argentina

5.5.3.1. Key Country Dynamics

5.5.3.2. Argentina Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.6. Middle East & Africa

5.6.1. Middles East & Africa Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.6.2. Saudi Arabia

5.6.2.1. Key Country Dynamics

5.6.2.2. Saudi Arabia Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

5.6.3. South Africa

5.6.3.1. Key Country Dynamics

5.6.3.2. South Africa Polyvinylpyrrolidone Market Estimates & Forecast, 2018 – 2033 (Kilotons) (USD Million)

Chapter 6. Polyvinylpyrrolidone Market – Competitive Landscape

6.1. Recent Developments & Impact Analysis, By Key Market Participants

6.2. Company Categorization

6.3. Company Market Share/Position Analysis, 2023

6.4. Company Heat Map Analysis

6.5. Regional Market Analysis

6.6. Strategy Mapping

6.7. Company Profiles

6.7.1. Ashland

6.7.1.1. Participant’s Overview

6.7.1.2. Financial Performance

6.7.1.3. Product Benchmarking

6.7.1.4. Recent Developments

6.7.2. BASF

6.7.2.1. Participant’s Overview

6.7.2.2. Financial Performance

6.7.2.3. Product Benchmarking

6.7.2.4. Recent Developments

6.7.3. Boai NKY Pharmaceuticals Ltd.

6.7.3.1. Participant’s Overview

6.7.3.2. Financial Performance

6.7.3.3. Product Benchmarking

6.7.3.4. Recent Developments

6.7.4. Glide Chem Private Limited

6.7.4.1. Participant’s Overview

6.7.4.2. Financial Performance

6.7.4.3. Product Benchmarking

6.7.4.4. Recent Developments

6.7.5. Hangzhou Motto Science & Technology Co., Ltd.

6.7.5.1. Participant’s Overview

6.7.5.2. Financial Performance

6.7.5.3. Product Benchmarking

6.7.5.4. Recent Developments

6.7.6. JH Nanhang Life Sciences Co.,Ltd.

6.7.6.1. Participant’s Overview

6.7.6.2. Financial Performance

6.7.6.3. Product Benchmarking

6.7.6.4. Recent Developments

6.7.7. NIPPON SHOKUBAI CO.,LTD.

6.7.7.1. Participant’s Overview

6.7.7.2. Financial Performance

6.7.7.3. Product Benchmarking

6.7.7.4. Recent Developments

6.7.8. Shanghai Qifuqing Material Technology Co. Ltd.

6.7.8.1. Participant’s Overview

6.7.8.2. Financial Performance

6.7.8.3. Product Benchmarking

6.7.8.4. Recent Developments

6.7.9. Shanghai Yuking Water Soluble Material Tech Co. Ltd.

6.7.9.1. Participant’s Overview

6.7.9.2. Financial Performance

6.7.9.3. Product Benchmarking

6.7.9.4. Recent Developments

6.7.10. Sichuan Lutianhua Co., Ltd

6.7.10.1. Participant’s Overview

6.7.10.2. Financial Performance

6.7.10.3. Product Benchmarking

6.7.10.4. Recent Developments

6.7.11. Thermo Fisher Scientific Inc.

6.7.11.1. Participant’s Overview

6.7.11.2. Financial Performance

6.7.11.3. Product Benchmarking

6.7.11.4. Recent Developments

6.7.12. Sigma-Aldrich Co. LLC (Merck)

6.7.12.1. Participant’s Overview

6.7.12.2. Financial Performance

6.7.12.3. Product Benchmarking

6.7.12.4. Recent Developments

List of Tables

Table 1 List of Potential End-Users

Table 2 Regulatory Framework, by Regions

Table 3 List of Raw Material Suppliers

Table 4 U.S. Macroeconomic Outlay

Table 5 Canada Macroeconomic Outlay

Table 6 Mexico Macroeconomic Outlay

Table 7 Germany Macroeconomic Outlay

Table 8 Italy Macroeconomic Outlay

Table 9 France Macroeconomic Outlay

Table 10 U.K. Macroeconomic Outlay

Table 11 Spain Macroeconomic Outlay

Table 12 China Macroeconomic Outlay

Table 13 India Macroeconomic Outlay

Table 14 Japan Macroeconomic Outlay

Table 15 South Korea Macroeconomic Outlay

Table 16 Thailand Macroeconomic Outlay

Table 17 Indonesia Macroeconomic Outlay

Table 18 Malaysia Macroeconomic Outlay

Table 19 Australia Macroeconomic Outlay

Table 20 Brazil Macroeconomic Outlay

Table 21 Argentina Macroeconomic Outlay

Table 22 Saudi Arabia Macroeconomic Outlay

Table 23 South Africa Macroeconomic Outlay

Table 24 Participant’s Overview

Table 25 Financial Performance

Table 26 Product Benchmarking

Table 27 Company Heat Map Analysis

Table 28 Key Strategy Mapping

List of Figures

Fig. 1 Polyvinylpyrrolidone Market Segmentation

Fig. 2 Information Procurement

Fig. 3 Data Analysis Models

Fig. 4 Market Production And Validation

Fig. 5 Data Validating & Publishing

Fig. 6 Polyvinylpyrrolidone Market Snapshot

Fig. 7 Polyvinylpyrrolidone Market Segmental Outlook, 2023 (Kilotons) (USD Million)

Fig. 8 Polyvinylpyrrolidone Market: Competitive Insights

Fig. 9 Global Polyvinylpyrrolidone Market, 2023 (Kilotons) (USD Million)

Fig. 10 Global Polyvinylpyrrolidone Market Value Chain Analysis

Fig. 11 Polyvinylpyrrolidone Market Dynamics

Fig. 12 Polyvinylpyrrolidone Market: Porter’s Analysis

Fig. 13 Polyvinylpyrrolidone Market: Pestel Analysis

Fig. 14 Polyvinylpyrrolidone Market Analysis & Segment Forecast, By Application, 2018 – 2033 (Kilotons) (USD Million)

Fig. 15 Agrochemicals Polyvinylpyrrolidone Market Analysis & Segment Forecast, By Application, 2018 – 2033 (Kilotons) (USD Million)

Fig. 16 Adhesives Polyvinylpyrrolidone Market Analysis & Segment Forecast, By Application, 2018 – 2033 (Kilotons) (USD Million)

Fig. 17 Pharmaceutical Polyvinylpyrrolidone Market Analysis & Segment Forecast, By Application, 2018 – 2033 (Kilotons) (USD Million)

Fig. 18 Cosmetics Polyvinylpyrrolidone Market Analysis & Segment Forecast, By Application, 2018 – 2033 (Kilotons) (USD Million)

Fig. 19 Food & beverage Polyvinylpyrrolidone Market Analysis & Segment Forecast, By Application, 2018 – 2033 (Kilotons) (USD Million)

Fig. 20 Other Polyvinylpyrrolidone Market Analysis & Segment Forecast, By Application, 2018 – 2033 (Kilotons) (USD Million)

Fig. 21 Polyvinylpyrrolidone Market Analysis & Segment Forecast, By Region, 2018 – 2033 (Kilotons) (USD Million)

Fig. 22 North America Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 23 U.S. Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 24 Canada Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 25 Mexico Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 26 Europe Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 27 Germany Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 28 Italy Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 29 France Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 30 U.K. Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 31 Spain Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 32 Asia Pacific Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 33 China Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 34 India Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 35 Japan Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 36 South Korea Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 37 Thailand Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 38 Indonesia Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 39 Malaysia Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 40 Australia Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 41 Latin America Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 42 Brazil Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 43 Argentina Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 44 Middle East & Africa Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 45 Saudi Arabia Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 46 South Africa Polyvinylpyrrolidone Market Analysis & Segment Forecast, 2018 – 2033 (Kilotons) (USD Million)

Fig. 47 Polyvinylpyrrolidone Market: Company Categorization

Fig. 48 Polyvinylpyrrolidone Market: Company Market Share Analysis

Fig. 49 Polyvinylpyrrolidone Market: Company Market Positioning Analysis

Fig. 50 Polyvinylpyrrolidone Market: Strategy Mapping

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