ヨガウェア市場の成長と動向分析レポート

Yoga Clothing Market Growth & Trends

The global yoga clothing market size is estimated to reach USD 53.59 billion by 2030, expanding at a CAGR of 9.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. Shifting inclination towards comfortable and stylish clothing among fitness enthusiasts at the global level is expected to remain a favorable factor for the industry growth. Additionally, increase in stress levels among the millennial population due to hectic workstyle has paved the way for practicing various fitness exercises including yoga on a daily basis. Yoga clothes are considered comfortable for stretching and have the ability to absorb sweat during vigorous physical activity.

世界のヨガウェア市場規模は2030年までに535億9,000万米ドルに達すると推定され、2025年から2030年まで9.7%のCAGRで拡大すると予測されています。 フィットネス愛好家の間で快適でスタイリッシュなウェアへの傾向が変化世界レベルでは、引き続き業界の成長にとって好ましい要因となると予想されます。

The children application segment is expected to expand at the fastest CAGR of 7.5% from 2019 to 2025. It has been observed that parents are encouraging their children to join yoga classes as it can be beneficial for their mental and physical health. The health experts recommend that yoga can increase concentration level, along with improving mental health, among children.

The offline channel generated a revenue of USD 24.7 billion in 2018. Majority of the consumers prefer to purchase their yoga clothing after giving it a try on the supermarket or specialty cloth stores. Moreover, these stores keep products and sizes of different brands. Some of the offline stores also provide customized offerings to their buyers in order to keep their products’ visibility high in the clothing products market.

Asia Pacific led the yoga clothing market and generated a revenue of USD 11.9 billion in 2018. Consumers are expected to increase spending on various fitness activities due to expansion in the middle-class working age groups in developing countries including China, India, and Bangladesh. Additionally, the governments of various countries including China, Japan, and India have been framing favorable policies, which are aimed at promoting the fitness activities from school to the professional level. This inclination towards health and fitness among the consumers and governments is expected to promote the yoga participation and thus, in turn, will fuel the market demand for clothing products over the next few years.

Some of the key players operating in this market are Lululemon athletica, Green Apple Active, Alo Yoga, Be present, Hosa Yoga, Athleta, Inner Waves, Lily Lotus, Mika Yoga Wear, and Shining Shatki. Various manufacturers are taking efforts on new product launches, along with collaborating with the distributors, to expand their brand reach over the next few years.

Yoga Clothing Market Report Scope

Yoga Clothing Market Report Highlights

• Women emerged as the leading user segment, accounting for a revenue share of 47.0% in the global yoga clothing industry in 2024. The continued growth of the female population and increasing adoption of a health- and wellness-focused lifestyle among this demographic has led to strong clothing and apparel sales in this segment.

• The offline segment is anticipated to grow at a substantial CAGR during the forecast period in the yoga clothing industry. The online segment accounted for a dominant revenue share in the global yoga clothing industry in 2024 and is further anticipated to grow at the highest CAGR from 2025 to 2030.

• North America yoga clothing market held a dominant revenue share of 45.0% in 2024.

Table of Contents

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope

1.2. Market Definition

1.3. Information Procurement

1.3.1. Purchased Database

1.3.2. GVR’s Internal Database

1.3.3. Secondary Types & Third-Party Perspectives

1.3.4. Primary Research

1.4. Information Analysis

1.4.1. Data Analysis Models

1.5. Market Formulation & Data Visualization

1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot

2.2. Segment Snapshot

2.3. Competitive Landscape Snapshot

Chapter 3. Yoga Clothing Market Variables, Trends & Scope

3.1. Market Lineage Outlook

3.1.1. Parent Market Outlook

3.1.2. Related Market Outlook

3.2. Industry Value Chain Analysis

3.2.1. Profit Margin Analysis (Industry-level)

3.3. Market Dynamics

3.3.1. Market Driver Analysis

3.3.2. Market Restraint Analysis

3.3.3. Market Opportunities

3.3.4. Market Challenges

3.4. Industry Analysis Tools

3.4.1. Porter’s Five Forces Analysis

3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis

4.2. Consumer Trends and Preferences

4.3. Factors Affecting Buying Decision

4.4. Consumer Type Adoption

4.5. Observations & Recommendations

Chapter 5. Yoga Clothing Market: Type Estimates & Trend Analysis

5.1. Yoga Clothing Market, By Type: Key Takeaways

5.2. Type Movement Analysis & Market Share, 2024 & 2030

5.3. Market Estimates & Forecasts, By Type, 2018 – 2030 (USD Million)

5.3.1. Women

5.3.1.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.3.2. Men

5.3.2.1. Market estimates and forecast, 2018 – 2030 (USD Million)

5.3.3. Children

5.3.3.1. Market estimates and forecast, 2018 – 2030 (USD Million)

Chapter 6. Yoga Clothing Market: Distribution Channel Estimates & Trend Analysis

6.1. Yoga Clothing Market, By Distribution Channel: Key Takeaways

6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030

6.3. Market Estimates & Forecasts, by Distribution Channel, 2018 – 2030 (USD Million)

6.3.1. Offline

6.3.1.1. Market estimates and forecast, 2018 – 2030 (USD Million)

6.3.2. Online

6.3.2.1. Market estimates and forecast, 2018 – 2030 (USD Million)

Chapter 7. Yoga Clothing Market: Regional Estimates & Trend Analysis

7.1. Yoga Clothing Market: Regional Outlook

7.2. Regional Marketplace: Key Takeaways

7.3. Market Estimates & Forecasts, by Region, 2018 – 2030 (USD Million)

7.3.1. North America

7.3.1.1. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.1.2. U.S.

7.3.1.2.1. Key country dynamics

7.3.1.2.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.1.3. Canada

7.3.1.3.1. Key country dynamics

7.3.1.3.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.1.4. Mexico

7.3.1.4.1. Key country dynamics

7.3.1.4.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.2. Europe

7.3.2.1. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.2.2. U.K.

7.3.2.2.1. Key country dynamics

7.3.2.2.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.2.3. Germany

7.3.2.3.1. Key country dynamics

7.3.2.3.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.2.4. France

7.3.2.4.1. Key country dynamics

7.3.2.4.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.2.5. Italy

7.3.2.5.1. Key country dynamics

7.3.2.5.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.2.6. Spain

7.3.2.6.1. Key country dynamics

7.3.2.6.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.3. Asia Pacific

7.3.3.1. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.3.2. China

7.3.3.2.1. Key country dynamics

7.3.3.2.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.3.3. India

7.3.3.3.1. Key country dynamics

7.3.3.3.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.3.4. Japan

7.3.3.4.1. Key country dynamics

7.3.3.4.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.3.5. Australia & New Zealand

7.3.3.5.1. Key country dynamics

7.3.3.5.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.3.6. South Korea

7.3.3.6.1. Key country dynamics

7.3.3.6.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.4. Latin America

7.3.4.1. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.4.2. Brazil

7.3.4.2.1. Key country dynamics

7.3.4.2.2. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.5. Middle East & Africa

7.3.5.1. Market estimates and forecast, 2018 – 2030 (USD Million)

7.3.5.2. South Africa

7.3.5.2.1. Key country dynamics

7.3.5.2.2. Market estimates and forecast, 2018 – 2030 (USD Million)

Chapter 8. Yoga Clothing Market: Competitive Analysis

8.1. Recent developments & impact analysis, by key market participants

8.2. Company Categorization

8.3. Participant’s Overview

8.4. Financial Performance

8.5. Type Benchmarking

8.6. Company Heat Map Analysis

8.7. Strategy Mapping

8.8. Company Profiles

8.8.1. lululemon athletica

8.8.1.1. Company Overview

8.8.1.2. Financial Performance

8.8.1.3. Product Portfolios

8.8.1.4. Strategic Initiatives

8.8.2. Green Apple Active

8.8.2.1. Company Overview

8.8.2.2. Financial Performance

8.8.2.3. Product Portfolios

8.8.2.4. Strategic Initiatives

8.8.3. Alo, LLC

8.8.3.1. Company Overview

8.8.3.2. Financial Performance

8.8.3.3. Product Portfolios

8.8.3.4. Strategic Initiatives

8.8.4. Be present

8.8.4.1. Company Overview

8.8.4.2. Financial Performance

8.8.4.3. Product Portfolios

8.8.4.4. Strategic Initiatives

8.8.5. Beyond Yoga

8.8.5.1. Company Overview

8.8.5.2. Financial Performance

8.8.5.3. Product Portfolios

8.8.5.4. Strategic Initiatives

8.8.6. Athleta LLC

8.8.6.1. Company Overview

8.8.6.2. Financial Performance

8.8.6.3. Product Portfolios

8.8.6.4. Strategic Initiatives

8.8.7. CRZ YOGA

8.8.7.1. Company Overview

8.8.7.2. Financial Performance

8.8.7.3. Product Portfolios

8.8.7.4. Strategic Initiatives

8.8.8. Mukha Yoga

8.8.8.1. Company Overview

8.8.8.2. Financial Performance

8.8.8.3. Product Portfolios

8.8.8.4. Strategic Initiatives

8.8.9. Mika Body Wear

8.8.9.1. Company Overview

8.8.9.2. Financial Performance

8.8.9.3. Product Portfolios

8.8.9.4. Strategic Initiatives

8.8.10. Jala

8.8.10.1. Company Overview

8.8.10.2. Financial Performance

8.8.10.3. Product Portfolios

8.8.10.4. Strategic Initiatives

List of Tables

Table 1 Global yoga clothing market: Key market driver analysis

Table 2 Global yoga clothing market: Key market restraint analysis

Table 3 Global yoga clothing market estimates & forecast, by type (USD Million)

Table 4 Global yoga clothing market estimates & forecast, by distribution channel (USD Million)

Table 5 North America yoga clothing market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 6 North America yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 7 North America yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 8 U.S. macro-economic outlay

Table 9 U.S. yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 10 U.S. yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 11 Canada macro-economic outlay

Table 12 Canada yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 13 Canada yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 14 Mexico macro-economic outlay

Table 15 Mexico yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 16 Mexico yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 17 Europe yoga clothing market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 18 Europe yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 19 Europe yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 20 U.K. macro-economic outlay

Table 21 U.K. yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 22 U.K. yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 23 Germany macro-economic outlay

Table 24 Germany yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 25 Germany yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 26 France macro-economic outlay

Table 27 France yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 28 France yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 29 Italy macro-economic outlay

Table 30 Italy yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 31 Italy yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 32 Spain macro-economic outlay

Table 33 Spain yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 34 Spain yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 35 Asia Pacific yoga clothing market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 36 Asia Pacific yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 37 Asia Pacific yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 38 China macro-economic outlay

Table 39 China yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 40 China yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 41 India macro-economic outlay

Table 42 India yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 43 India yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 44 Japan macro-economic outlay

Table 45 Japan yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 46 Japan yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 47 Australia & New Zealand macro-economic outlay

Table 48 Australia & New Zealand yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 49 Australia & New Zealand yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 50 South Korea macro-economic outlay

Table 51 South Korea yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 52 South Korea yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 53 Latin America yoga clothing market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 54 Latin America yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 55 Latin America yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 56 Brazil macro-economic outlay

Table 57 Brazil yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 58 Brazil yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 59 Middle East & Africa yoga clothing market estimates and forecast, by country, 2018 – 2030 (USD Million)

Table 60 Middle East & Africa yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 61 Middle East & Africa yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 62 South Africa macro-economic outlay

Table 63 South Africa yoga clothing market estimates and forecast, by type, 2018 – 2030 (USD Million)

Table 64 South Africa yoga clothing market estimates and forecast, by distribution channel, 2018 – 2030 (USD Million)

Table 65 Recent developments & impact analysis, by key market participants

Table 66 Company heat map analysis, 2024

Table 67 Companies implementing key strategies

List of Figures

Fig. 1 Yoga clothing market segmentation

Fig. 2 Information procurement

Fig. 3 Primary research pattern

Fig. 4 Primary research approaches

Fig. 5 Primary research process

Fig. 6 Market snapshot

Fig. 7 Segment snapshot

Fig. 8 Regional snapshot

Fig. 9 Competitive landscape snapshot

Fig. 10 Global parent industry and yoga clothing market size (USD Million)

Fig. 11 Global yoga clothing size, 2018 to 2030 (USD Million)

Fig. 12 Yoga clothing market: Penetration & growth prospect mapping

Fig. 13 Yoga clothing market: Value chain analysis

Fig. 14 Yoga clothing market: Dynamics

Fig. 15 Yoga clothing market: Porter’s five forces analysis

Fig. 16 Yoga clothing market estimates & forecast, by type (USD Million)

Fig. 17 Women yoga clothing market estimates & forecasts, 2018 – 2030 (USD Million)

Fig. 18 Men yoga clothing market estimates & forecasts, 2018 – 2030 (USD Million)

Fig. 19 Children yoga clothing market estimates & forecasts, 2018 – 2030 (USD Million)

Fig. 20 Yoga clothing market estimates & forecast, by distribution channel (USD Million)

Fig. 21 Yoga clothing market estimates & forecasts through offline channels, 2018 – 2030 (USD Million)

Fig. 22 Yoga clothing market estimates & forecasts through online channels, 2018 – 2030 (USD Million)

Fig. 23 Yoga clothing market: Regional outlook, 2024 & 2030 (USD Million)

Fig. 24 Regional marketplace: Key takeaways

Fig. 25 North America yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 26 U.S. yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 27 Canada yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 28 Mexico yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 29 Europe yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 30 Germany yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 31 U.K. yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 32 France yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 33 Italy yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 34 Spain yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 35 Asia Pacific yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 36 China yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 37 India yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 38 Japan yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 39 Australia & New Zealand yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 40 South Korea yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 41 Latin America yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 42 Brazil yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 43 Middle East & Africa yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 44 South Africa yoga clothing market estimates & forecast, 2018 – 2030 (USD Million)

Fig. 45 Key company categorization

Fig. 46 Strategic framework of yoga clothing

Grand View Researchについて

Grand View Research（グランドビューリサーチ） はインドと米国を拠点とする市場調査およびコンサルティング会社です。世界中主要 25ヵ国・ 46 業界に関する豊富なデータベースを活用した市場情報は世界の企業団体に活用・引用されています。日本からのレポートのご注文・ご購入相談はお気軽にお問い合わせください。

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