電動歯ブラシ市場レポート

Electric Toothbrush Market Report

電動歯ブラシ市場レポート : テクノロジー (回転、振動)、毛のタイプ (柔らかい毛、ナノメートル毛)、流通チャネル (オンライン、オフライン)、エンドユーザー (大人、子供)、および地域別 2025-2033年
Electric Toothbrush Market Report by Technology (Rotational, Vibrational), Bristle Type (Soft Bristles, Nanometer Bristles), Distribution Channel (Online, Offline), End User (Adults, Children), and Region 2025-2033

商品番号 : SMB-73251

出版社IMARC Group
出版年月2025年2月
ページ数146
価格タイプシングルユーザライセンス
価格USD 2,999
種別英文調査報告書

Report Overview

The global electric toothbrush market size reached USD 3.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.9 Billion by 2033, exhibiting a growth rate (CAGR) of 3.86% during 2025-2033. The growing dental health issues among the masses, technological advancements in brush features, endorsements from dental professionals and a shift towards smart, personalized oral care solutions are some of the key factors bolstering the market growth.

世界の電動歯ブラシ市場規模は、2024 年に 34 億米ドルに達します。今後について、IMARC グループは、市場が 2033 年までに 49 億米ドルに達し、2025 年から 2033 年の間に 3.86% の成長率 (CAGR) を示すと予想しています。大衆の間で増大する歯の健康問題、ブラシ機能の技術進歩、歯科専門家からの支持、スマートでパーソナライズされた口腔ケアソリューションへの移行などが、市場の成長を促進する重要な要因の一部です。

An electric, or power, toothbrush refers to a device used for cleaning the teeth, tongue and gums through rapid and automatic bristle motions. It uses rotations and side-to-side movements of the head and is effective in removing the plaque and minimizing the effects of gingivitis. The electric toothbrush consists of timers, digital reminder systems, multiple brush head attachments and pressure sensors that prevent the user from brushing too aggressively and damaging the tooth enamel and gums. It also offers various brushing modes, such as routine brushing, gum care, deep cleaning, tongue cleaning, whitening and minimizing tooth sensitivity.

電動歯ブラシとは、毛先を素早く自動的に動かし、歯、舌、歯茎を掃除するために使用される装置を指します。頭の回転と左右の動きを利用して歯垢を除去し、歯肉炎の影響を最小限に抑えるのに効果的です。電動歯ブラシは、タイマー、デジタルリマインダーシステム、複数のブラシヘッドアタッチメント、圧力センサーで構成されており、ユーザーが過度に激しくブラッシングして歯のエナメル質や歯茎を傷つけることを防ぎます。また、定期的なブラッシング、歯ぐきのケア、ディープクリーニング、舌のクリーニング、ホワイトニング、歯の過敏症の最小化など、さまざまなブラッシングモードも提供します。

The increasing prevalence of oral and tooth-related ailments is one of the key factors driving the growth of the market. Furthermore, changing lifestyles and the adoption of unhealthy dietary patterns, including consumption of sugar-rich foods, alcohol and tobacco, have enhanced the occurrence of cavities and other dental problems, thereby increasing the demand for oral care products, such as the electric toothbrush. In line with this, product manufacturers are using innovative silicon-based soft bristles that do not cause irritation and minimize the pain caused while brushing sensitive areas of oral cavities. Additionally, various technological advancements, such as the development of smart electric toothbrushes with innovative pressure sensor technology, head replacement reminding capability, bluetooth connectivity and real-time data transfer to smartphones for constant monitoring, are contributing to the market growth. Other factors, including rising disposable incomes of the consumers, along with aggressive promotional activities by manufacturers and easy product availability through online retail channels, are expected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global electric toothbrush market report, along with forecasts at the global, regional and country level from 2025-2033. Our report has categorized the market based on technology, bristle type, distribution channel and end user.

Breakup by Technology:

  • Rotational
  • Vibrational

Breakup by Bristle Type:

  • Soft Bristles
  • Nanometer Bristles

Breakup by Distribution Channel:

  • Online
  • Offline

Breakup by End User:

  • Adults
  • Children

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Church & Dwight Co. Inc., Colgate-Palmolive Company, Conair Corporation (Jarden), Den-Mat Holdings LLC, Dr. Fresh LLC (High Ridge Brands Co.), FOREO, Koninklijke Philips N.V., Lion Corporation, Panasonic Corporation, Shenzhen Risun Technology Co. Ltd. and Procter & Gamble Company.

Key Questions Answered in This Report

  • 1.What was the size of the global electric toothbrush market in 2024?
  • 2.What is the expected growth rate of the global electric toothbrush market during 2025-2033?
  • 3.What are the key factors driving the global electric toothbrush market?
  • 4.What has been the impact of COVID-19 on the global electric toothbrush market?
  • 5.What is the breakup of the global electric toothbrush market based on the technology?
  • 6.What is the breakup of the global electric toothbrush market based on the bristle type?
  • 7.What is the breakup of the global electric toothbrush market based on the distribution channel?
  • 8.What is the breakup of the global electric toothbrush market based on the end user?
  • 9.What are the key regions in the global electric toothbrush market?
  • 10.Who are the key players/companies in the global electric toothbrush market?

Table of Contents

1   Preface

2   Scope and Methodology

2.1    Objectives of the Study

2.2    Stakeholders

2.3    Data Sources

2.3.1    Primary Sources

2.3.2    Secondary Sources

2.4    Market Estimation

2.4.1    Bottom-Up Approach

2.4.2    Top-Down Approach

2.5    Forecasting Methodology

3   Executive Summary

4   Introduction

4.1    Overview

4.2    Key Industry Trends

5   Global Electric Toothbrush Market

5.1    Market Overview

5.2    Market Performance

5.3    Impact of COVID-19

5.4    Market Forecast

6   Market Breakup by Technology

6.1    Rotational

6.1.1 Market Trends

6.1.2 Market Forecast

6.2    Vibrational

6.2.1 Market Trends

6.2.2 Market Forecast

7   Market Breakup by Bristle Type

7.1    Soft Bristles

7.1.1 Market Trends

7.1.2 Market Forecast

7.2    Nanometer Bristles

7.2.1 Market Trends

7.2.2 Market Forecast

8   Market Breakup by Distribution Channel

8.1    Online

8.1.1 Market Trends

8.1.2 Market Forecast

8.2    Offline

8.2.1 Market Trends

8.2.2 Market Forecast

9   Market Breakup by End User

9.1    Adults

9.1.1 Market Trends

9.1.2 Market Forecast

9.2    Children

9.2.1 Market Trends

9.2.2 Market Forecast

10  Market Breakup by Region

10.1    North America

10.1.1 United States

10.1.1.1 Market Trends

10.1.1.2 Market Forecast

10.1.2 Canada

10.1.2.1 Market Trends

10.1.2.2 Market Forecast

10.2    Asia Pacific

10.2.1 China

10.2.1.1 Market Trends

10.2.1.2 Market Forecast

10.2.2 Japan

10.2.2.1 Market Trends

10.2.2.2 Market Forecast

10.2.3 India

10.2.3.1 Market Trends

10.2.3.2 Market Forecast

10.2.4 South Korea

10.2.4.1 Market Trends

10.2.4.2 Market Forecast

10.2.5 Australia

10.2.5.1 Market Trends

10.2.5.2 Market Forecast

10.2.6 Indonesia

10.2.6.1 Market Trends

10.2.6.2 Market Forecast

10.2.7 Others

10.2.7.1 Market Trends

10.2.7.2 Market Forecast

10.3    Europe

10.3.1 Germany

10.3.1.1 Market Trends

10.3.1.2 Market Forecast

10.3.2 France

10.3.2.1 Market Trends

10.3.2.2 Market Forecast

10.3.3 United Kingdom

10.3.3.1 Market Trends

10.3.3.2 Market Forecast

10.3.4 Italy

10.3.4.1 Market Trends

10.3.4.2 Market Forecast

10.3.5 Spain

10.3.5.1 Market Trends

10.3.5.2 Market Forecast

10.3.6 Russia

10.3.6.1 Market Trends

10.3.6.2 Market Forecast

10.3.7 Others

10.3.7.1 Market Trends

10.3.7.2 Market Forecast

10.4    Latin America

10.4.1 Brazil

10.4.1.1 Market Trends

10.4.1.2 Market Forecast

10.4.2 Mexico

10.4.2.1 Market Trends

10.4.2.2 Market Forecast

10.4.3 Others

10.4.3.1 Market Trends

10.4.3.2 Market Forecast

10.5    Middle East and Africa

10.5.1 Market Trends

10.5.2 Market Breakup by Country

10.5.3 Market Forecast

11  SWOT Analysis

11.1    Overview

11.2    Strengths

11.3    Weaknesses

11.4    Opportunities

11.5    Threats

12  Value Chain Analysis

13  Porters Five Forces Analysis

13.1    Overview

13.2    Bargaining Power of Buyers

13.3    Bargaining Power of Suppliers

13.4    Degree of Competition

13.5    Threat of New Entrants

13.6    Threat of Substitutes

14  Price Analysis

15  Competitive Landscape

15.1    Market Structure

15.2    Key Players

15.3    Profiles of Key Players

15.3.1    Church & Dwight Co. Inc.

15.3.1.1 Company Overview

15.3.1.2 Product Portfolio

15.3.1.3 Financials

15.3.1.4 SWOT Analysis

15.3.2    Colgate-Palmolive Company

15.3.2.1 Company Overview

15.3.2.2 Product Portfolio

15.3.2.3 Financials

15.3.2.4 SWOT Analysis

15.3.3    Conair Corporation (Jarden)

15.3.3.1 Company Overview

15.3.3.2 Product Portfolio

15.3.4    Den-Mat Holdings LLC

15.3.4.1 Company Overview

15.3.4.2 Product Portfolio

15.3.5    Dr. Fresh LLC (High Ridge Brands Co.)

15.3.5.1 Company Overview

15.3.5.2 Product Portfolio

15.3.6    FOREO

15.3.6.1 Company Overview

15.3.6.2 Product Portfolio

15.3.6.3 Financials

15.3.6.4 SWOT Analysis

15.3.7    Koninklijke Philips N.V.

15.3.7.1 Company Overview

15.3.7.2 Product Portfolio

15.3.7.3 Financials

15.3.7.4 SWOT Analysis

15.3.8    Lion Corporation

15.3.8.1 Company Overview

15.3.8.2 Product Portfolio

15.3.8.3 Financials

15.3.9    Panasonic Corporation

15.3.9.1 Company Overview

15.3.9.2 Product Portfolio

15.3.9.3 Financials

15.3.9.4 SWOT Analysis

15.3.10    Shenzhen Risun Technology Co. Ltd.

15.3.10.1 Company Overview

15.3.10.2 Product Portfolio

15.3.11    Procter & Gamble Company

15.3.11.1 Company Overview

15.3.11.2 Product Portfolio

15.3.11.3 Financials

15.3.11.4 SWOT Analysis

List of Tables

Table 1: Global: Electric Toothbrush Market: Key Industry Highlights, 2024 and 2033

Table 2: Global: Electric Toothbrush Market Forecast: Breakup by Technology (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Table 3: Global: Electric Toothbrush Market Forecast: Breakup by Bristle Type (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Table 4: Global: Electric Toothbrush Market Forecast: Breakup by Distribution Channel (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Table 5: Global: Electric Toothbrush Market Forecast: Breakup by End User (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Table 6: Global: Electric Toothbrush Market Forecast: Breakup by Region (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Table 7: Global: Electric Toothbrush Market Structure

Table 8: Global: Electric Toothbrush Market: Key Players

List of Figures

Figure 1: Global: Electric Toothbrush Market: Major Drivers and Challenges

Figure 2: Global: Electric Toothbrush Market: Sales Value (in Billion ​​​​​​​USD), 2019-2024

Figure 3: Global: Electric Toothbrush Market: Breakup by Technology (in %), 2024

Figure 4: Global: Electric Toothbrush Market: Breakup by Bristle Type (in %), 2024

Figure 5: Global: Electric Toothbrush Market: Breakup by Distribution Channel (in %), 2024

Figure 6: Global: Electric Toothbrush Market: Breakup by End User (in %), 2024

Figure 7: Global: Electric Toothbrush Market: Breakup by Region (in %), 2024

Figure 8: Global: Electric Toothbrush Market Forecast: Sales Value (in Billion ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 9: Global: Electric Toothbrush (Rotational) Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 10: Global: Electric Toothbrush (Rotational) Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 11: Global: Electric Toothbrush (Vibrational) Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 12: Global: Electric Toothbrush (Vibrational) Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 13: Global: Electric Toothbrush (Soft Bristles) Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 14: Global: Electric Toothbrush (Soft Bristles) Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 15: Global: Electric Toothbrush (Nanometer Bristles) Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 16: Global: Electric Toothbrush (Nanometer Bristles) Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 17: Global: Electric Toothbrush (Online Distribution) Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 18: Global: Electric Toothbrush (Online Distribution) Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 19: Global: Electric Toothbrush (Offline Distribution) Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 20: Global: Electric Toothbrush (Offline Distribution) Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 21: Global: Electric Toothbrush (Adults) Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 22: Global: Electric Toothbrush (Adults) Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 23: Global: Electric Toothbrush (Children) Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 24: Global: Electric Toothbrush (Children) Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 25: North America: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 26: North America: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 27: United States: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 28: United States: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 29: Canada: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 30: Canada: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 31: Asia Pacific: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 32: Asia Pacific: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 33: China: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 34: China: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 35: Japan: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 36: Japan: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 37: India: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 38: India: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 39: South Korea: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 40: South Korea: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 41: Australia: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 42: Australia: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 43: Indonesia: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 44: Indonesia: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 45: Others: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 46: Others: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 47: Europe: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 48: Europe: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 49: Germany: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 50: Germany: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 51: France: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 52: France: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 53: United Kingdom: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 54: United Kingdom: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 55: Italy: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 56: Italy: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 57: Spain: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 58: Spain: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 59: Russia: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 60: Russia: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 61: Others: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 62: Others: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 63: Latin America: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 64: Latin America: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 65: Brazil: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 66: Brazil: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 67: Mexico: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 68: Mexico: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 69: Others: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 70: Others: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 71: Middle East and Africa: Electric Toothbrush Market: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2019 & 2024

Figure 72: Middle East and Africa: Electric Toothbrush Market Forecast: Sales Value (in Million ​​​​​​​​​​​​​​​​​​​​​USD), 2025-2033

Figure 73: Global: Electric Toothbrush Industry: SWOT Analysis

Figure 74: Global: Electric Toothbrush Industry: Value Chain Analysis

Figure 75: Global: Electric Toothbrush Industry: Porter’s Five Forces Analysis