日本のマイクロモビリティ市場レポート : 2025-2033年

Japan Micro-Mobility Market Report

日本のマイクロモビリティ市場レポート : タイプ(自転車、電動バイク、電動キックスクーター、その他)、推進タイプ(手動、電動、ハイブリッド)、共有タイプ(ドッキング式、ドックレス式)、速度(時速25キロ未満、時速25キロ以上)、年齢層(15~34歳、35~54歳、55歳以上)、所有権(企業間取引、企業と消費者間取引)、および地域 2025-2033年
Japan Micro-Mobility Market Report by Type (Bicycles, E-Bike, E-kick Scooters, and Others), Propulsion Type (Manual, Electrically-Powered, Hybrid), Sharing Type (Docked, Dock-Less), Speed (Less Than 25 Kmph, Above 25 Kmph), Age Group (15-34, 35-54, 55 and Above), Ownership (Business-To-Business, Business-To-Consumer), and Region 2025-2033

商品番号 : SMB-79686

出版社IMARC Group
出版年月2025年6月
ページ数116
価格タイプシングルユーザライセンス
価格USD 2,999
種別英文調査報告書

日本のマイクロモビリティ市場規模は2024年に38億米ドルに達しました。IMARCグループは、今後、市場規模が2033年までに139億米ドルに達し、2025年から2033年にかけて15.5%の年平均成長率(CAGR)で成長すると予測しています。バッテリー技術の進歩と高効率電動モーターの開発により、電動スクーター、eバイク、その他のマイクロモビリティ車両の製造と運用が容易になり、市場を牽引しています。

Japan micro-mobility market size reached USD 3.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 13.9 Billion by 2033, exhibiting a growth rate (CAGR) of 15.5% during 2025-2033. The increasing advances in battery technology and the development of efficient electric motors, which have made it easier to manufacture and operate electric scooters, e-bikes, and other micro-mobility vehicles, are driving the market.

Micro-mobility refers to the integration of small, lightweight transportation options into urban transport networks designed to cover short distances and provide last-mile connectivity. Typically powered by electric motors, these vehicles include e-scooters, e-bikes, and other compact personal transport devices. The rise of micro-mobility is driven by the increasing need for sustainable, efficient, and congestion-reducing transportation alternatives in crowded urban areas. These services often operate on a share-based model, allowing users to rent vehicles through smartphone applications, contributing to the ease of access and flexibility in urban commuting. Micro-mobility solutions address gaps in traditional public transportation systems, providing a convenient option for short trips that might be too long to walk but too short to drive. By reducing reliance on personal automobiles for short distances, micro-mobility can significantly decrease traffic congestion, lower greenhouse gas emissions, and contribute to improved air quality. Furthermore, it promotes active transportation, potentially leading to health benefits for users.

Japan Micro-Mobility Market Trends:

The micro-mobility market in Japan is witnessing unprecedented growth, driven by several key factors. Firstly, urbanization is on the rise, and with it, the need for efficient, eco-friendly transportation solutions. Consequently, city dwellers are increasingly turning to micro-mobility options, such as electric scooters and bikes, as viable alternatives to traditional cars, alleviating traffic congestion and reducing carbon emissions. Furthermore, the widespread adoption of smartphone technology has played a pivotal role in the expansion of this market. Seamless connectivity and user-friendly mobile apps have made it easier than ever for individuals to locate, unlock, and pay for micro-mobility services, fostering convenience and accessibility. Additionally, the growing awareness of environmental sustainability is propelling the market forward as more consumers seek eco-conscious modes of transportation. Moreover, regulatory support and initiatives from local governments are bolstering the micro-mobility sector. Favorable policies, infrastructure development, and partnerships with micro-mobility providers are creating an enabling environment for growth. In conclusion, the micro-mobility market in Japan is being propelled by a confluence of factors, including urbanization, technological advancements, environmental consciousness, and government support.

Japan Micro-Mobility Market Report Coverage:

Report FeaturesDetails
Base Year of the Analysis2024
Historical Period2019-2024
Forecast Period2025-2033
UnitsBillion USD
Scope of the ReportExploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:

  • Type
  • Propulsion Type
  • Sharing Type
  • Speed
  • Age Group
  • Ownership
  • Region
Types CoveredBicycles, E-Bike, E-kick Scooters, Others
Propulsion Types CoveredManual, Electrically-Powered, Hybrid
Sharing Types CoveredDocked, Dock-Less
Speeds CoveredLess Than 25 Kmph, Above 25 Kmph
Age Groups Covered15-34, 35-54, 55 and Above
Ownerships CoveredBusiness-To-Business, Business-To-Consumer
Regions CoveredKanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, Shikoku Region
Customization Scope10% Free Customization
Post-Sale Analyst Support10-12 Weeks
Delivery FormatPDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Japan Micro-Mobility Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, propulsion type, sharing type, speed, age group, and ownership.

Type Insights:

  • Bicycles
  • E-Bike
  • E-kick Scooters
  • Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes bicycles, E-bike, E-kick scooters, and others.

Propulsion Type Insights:

  • Manual
  • Electrically-Powered
  • Hybrid

A detailed breakup and analysis of the market based on the propulsion type have also been provided in the report. This includes manual, electrically-powered, and hybrid.

Sharing Type Insights:

  • Docked
  • Dock-Less

The report has provided a detailed breakup and analysis of the market based on the sharing type. This includes docked and dock-less.

Speed Insights:

  • Less Than 25 Kmph
  • Above 25 Kmph

A detailed breakup and analysis of the market based on the speed have also been provided in the report. This includes less than 25 kmph and above 25 kmph.

Age Group Insights:

  • 15-34
  • 35-54
  • 55 and Above

The report has provided a detailed breakup and analysis of the market based on age group. This includes 15-34, 35-54, and 55 and above.

Ownership Insights:

  • Business-To-Business
  • Business-To-Consumer

A detailed breakup and analysis of the market based on the ownership have also been provided in the report. This includes business-to-business and business-to-consumer.

Regional Insights:

  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region

The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan micro-mobility market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan micro-mobility market?
  • What is the breakup of the Japan micro-mobility market on the basis of type?
  • What is the breakup of the Japan micro-mobility market on the basis of propulsion type?
  • What is the breakup of the Japan micro-mobility market on the basis of sharing type?
  • What is the breakup of the Japan micro-mobility market on the basis of speed?
  • What is the breakup of the Japan micro-mobility market on the basis of age group?
  • What is the breakup of the Japan micro-mobility market on the basis of ownership?
  • What are the various stages in the value chain of the Japan micro-mobility market?
  • What are the key driving factors and challenges in the Japan micro-mobility?
  • What is the structure of the Japan micro-mobility market and who are the key players?
  • What is the degree of competition in the Japan micro-mobility market?

Table of Contents

1   Preface

2   Scope and Methodology

2.1    Objectives of the Study

2.2    Stakeholders

2.3    Data Sources

2.3.1    Primary Sources

2.3.2    Secondary Sources

2.4    Market Estimation

2.4.1    Bottom-Up Approach

2.4.2    Top-Down Approach

2.5    Forecasting Methodology

3   Executive Summary

4   Japan Micro-Mobility Market – Introduction

4.1    Overview

4.2    Market Dynamics

4.3    Industry Trends

4.4    Competitive Intelligence

5   Japan Micro-Mobility Market Landscape

5.1    Historical and Current Market Trends (2019-2024)

5.2    Market Forecast (2025-2033)

6   Japan Micro-Mobility Market – Breakup by Type

6.1    Bicycles

6.1.1 Overview

6.1.2 Historical and Current Market Trends (2019-2024)

6.1.3 Market Forecast (2025-2033)

6.2    E-Bike

6.2.1 Overview

6.2.2 Historical and Current Market Trends (2019-2024)

6.2.3 Market Forecast (2025-2033)

6.3    E-kick Scooters

6.3.1 Overview

6.3.2 Historical and Current Market Trends (2019-2024)

6.3.3 Market Forecast (2025-2033)

6.4    Others

6.4.1 Historical and Current Market Trends (2019-2024)

6.4.2 Market Forecast (2025-2033)

7   Japan Micro-Mobility Market – Breakup by Propulsion Type

7.1    Manual

7.1.1 Overview

7.1.2 Historical and Current Market Trends (2019-2024)

7.1.3 Market Forecast (2025-2033)

7.2    Electrically-Powered

7.2.1 Overview

7.2.2 Historical and Current Market Trends (2019-2024)

7.2.3 Market Forecast (2025-2033)

7.3    Hybrid

7.3.1 Overview

7.3.2 Historical and Current Market Trends (2019-2024)

7.3.3 Market Forecast (2025-2033)

8   Japan Micro-Mobility Market – Breakup by Sharing Type

8.1    Docked

8.1.1 Overview

8.1.2 Historical and Current Market Trends (2019-2024)

8.1.3 Market Forecast (2025-2033)

8.2    Dock-Less

8.2.1 Overview

8.2.2 Historical and Current Market Trends (2019-2024)

8.2.3 Market Forecast (2025-2033)

9   Japan Micro-Mobility Market – Breakup by Speed

9.1    Less Than 25 Kmph

9.1.1 Overview

9.1.2 Historical and Current Market Trends (2019-2024)

9.1.3 Market Forecast (2025-2033)

9.2    Above 25 Kmph

9.2.1 Overview

9.2.2 Historical and Current Market Trends (2019-2024)

9.2.3 Market Forecast (2025-2033)

10  Japan Micro-Mobility Market – Breakup by Age Group

10.1    15-34

10.1.1 Overview

10.1.2 Historical and Current Market Trends (2019-2024)

10.1.3 Market Forecast (2025-2033)

10.2    35-54

10.2.1 Overview

10.2.2 Historical and Current Market Trends (2019-2024)

10.2.3 Market Forecast (2025-2033)

10.3    55 and Above

10.3.1 Overview

10.3.2 Historical and Current Market Trends (2019-2024)

10.3.3 Market Forecast (2025-2033)

11  Japan Micro-Mobility Market – Breakup by Ownership

11.1    Business-To-Business

11.1.1 Overview

11.1.2 Historical and Current Market Trends (2019-2024)

11.1.3 Market Forecast (2025-2033)

11.2    Business-To-Consumer

11.2.1 Overview

11.2.2 Historical and Current Market Trends (2019-2024)

11.2.3 Market Forecast (2025-2033)

12  Japan Micro-Mobility Market – Breakup by Region

12.1    Kanto Region

12.1.1 Overview

12.1.2 Historical and Current Market Trends (2019-2024)

12.1.3 Market Breakup by Type

12.1.4 Market Breakup by Propulsion Type

12.1.5 Market Breakup by Sharing Type

12.1.6 Market Breakup by Speed

12.1.7 Market Breakup by Age Group

12.1.8 Market Breakup by Ownership

12.1.9 Key Players

12.1.10 Market Forecast (2025-2033)

12.2    Kansai/Kinki Region

12.2.1 Overview

12.2.2 Historical and Current Market Trends (2019-2024)

12.2.3 Market Breakup by Type

12.2.4 Market Breakup by Propulsion Type

12.2.5 Market Breakup by Sharing Type

12.2.6 Market Breakup by Speed

12.2.7 Market Breakup by Age Group

12.2.8 Market Breakup by Ownership

12.2.9 Key Players

12.2.10 Market Forecast (2025-2033)

12.3    Central/ Chubu Region

12.3.1 Overview

12.3.2 Historical and Current Market Trends (2019-2024)

12.3.3 Market Breakup by Type

12.3.4 Market Breakup by Propulsion Type

12.3.5 Market Breakup by Sharing Type

12.3.6 Market Breakup by Speed

12.3.7 Market Breakup by Age Group

12.3.8 Market Breakup by Ownership

12.3.9 Key Players

12.3.10 Market Forecast (2025-2033)

12.4    Kyushu-Okinawa Region

12.4.1 Overview

12.4.2 Historical and Current Market Trends (2019-2024)

12.4.3 Market Breakup by Type

12.4.4 Market Breakup by Propulsion Type

12.4.5 Market Breakup by Sharing Type

12.4.6 Market Breakup by Speed

12.4.7 Market Breakup by Age Group

12.4.8 Market Breakup by Ownership

12.4.9 Key Players

12.4.10 Market Forecast (2025-2033)

12.5    Tohoku Region

12.5.1 Overview

12.5.2 Historical and Current Market Trends (2019-2024)

12.5.3 Market Breakup by Type

12.5.4 Market Breakup by Propulsion Type

12.5.5 Market Breakup by Sharing Type

12.5.6 Market Breakup by Speed

12.5.7 Market Breakup by Age Group

12.5.8 Market Breakup by Ownership

12.5.9 Key Players

12.5.10 Market Forecast (2025-2033)

12.6    Chugoku Region

12.6.1 Overview

12.6.2 Historical and Current Market Trends (2019-2024)

12.6.3 Market Breakup by Type

12.6.4 Market Breakup by Propulsion Type

12.6.5 Market Breakup by Sharing Type

12.6.6 Market Breakup by Speed

12.6.7 Market Breakup by Age Group

12.6.8 Market Breakup by Ownership

12.6.9 Key Players

12.6.10 Market Forecast (2025-2033)

12.7    Hokkaido Region

12.7.1 Overview

12.7.2 Historical and Current Market Trends (2019-2024)

12.7.3 Market Breakup by Type

12.7.4 Market Breakup by Propulsion Type

12.7.5 Market Breakup by Sharing Type

12.7.6 Market Breakup by Speed

12.7.7 Market Breakup by Age Group

12.7.8 Market Breakup by Ownership

12.7.9 Key Players

12.7.10 Market Forecast (2025-2033)

12.8    Shikoku Region

12.8.1 Overview

12.8.2 Historical and Current Market Trends (2019-2024)

12.8.3 Market Breakup by Type

12.8.4 Market Breakup by Propulsion Type

12.8.5 Market Breakup by Sharing Type

12.8.6 Market Breakup by Speed

12.8.7 Market Breakup by Age Group

12.8.8 Market Breakup by Ownership

12.8.9 Key Players

12.8.10 Market Forecast (2025-2033)

13   Japan Micro-Mobility Market – Competitive Landscape

13.1    Overview

13.2    Market Structure

13.3    Market Player Positioning

13.4    Top Winning Strategies

13.5    Competitive Dashboard

13.6    Company Evaluation Quadrant

14  Profiles of Key Players

14.1    Company A

14.1.1 Business Overview

14.1.2 Product Portfolio

14.1.3 Business Strategies

14.1.4 SWOT Analysis

14.1.5 Major News and Events

14.2    Company B

14.2.1 Business Overview

14.2.2 Product Portfolio

14.2.3 Business Strategies

14.2.4 SWOT Analysis

14.2.5 Major News and Events

14.3    Company C

14.3.1 Business Overview

14.3.2 Product Portfolio

14.3.3 Business Strategies

14.3.4 SWOT Analysis

14.3.5 Major News and Events

14.4    Company D

14.4.1 Business Overview

14.4.2 Product Portfolio

14.4.3 Business Strategies

14.4.4 SWOT Analysis

14.4.5 Major News and Events

14.5    Company E

14.5.1 Business Overview

14.5.2 Product Portfolio

14.5.3 Business Strategies

14.5.4 SWOT Analysis

14.5.5 Major News and Events

15  Japan Micro-Mobility Market – Industry Analysis

15.1    Drivers, Restraints, and Opportunities

15.1.1 Overview

15.1.2 Drivers

15.1.3 Restraints

15.1.4 Opportunities

15.2   Porters Five Forces Analysis

15.2.1 Overview

15.2.2 Bargaining Power of Buyers

15.2.3 Bargaining Power of Suppliers

15.2.4 Degree of Competition

15.2.5 Threat of New Entrants

15.2.6 Threat of Substitutes

15.3    Value Chain Analysis

16  Appendix