スマートバスルーム市場レポート : 2025-2033年

Report Overview

The global smart bathroom market size reached USD 3.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.9 Billion by 2033, exhibiting a growth rate (CAGR) of 7.05% during 2025-2033. Rapid technological advancements, heightened consumer awareness and preferences for hygiene and convenience, increasing urbanization trends, and a growing emphasis on energy efficiency and sustainability across residential and non-residential sectors are key factors propelling the market growth.

世界のスマートバスルーム市場規模は、2024 年に 31 億米ドルに達します。今後について、IMARC グループは、市場が 2033 年までに 59 億米ドルに達し、2025 年から 2033 年の間に 7.05% の成長率 (CAGR) を示すと予想しています。急速な技術の進歩、衛生と利便性に対する消費者の意識と嗜好の高まり、都市化傾向の増加、住宅および非住宅部門にわたるエネルギー効率と持続可能性の重視の高まりが、市場の成長を推進する重要な要因です。

Smart Bathroom Market Analysis:

Market Growth and Size: The global smart bathroom market is experiencing robust growth, driven by increased consumer demand for innovative and connected technologies in bathroom fixtures and accessories. The market size is expanding steadily, propelled by factors such as rising urbanization, growing awareness of hygiene and sustainability, and the integration of advanced technologies.

Major Market Drivers: Key drivers include technological advancements in sensors, connectivity, and automation, as well as the rising consumer awareness and preferences for convenience, hygiene, and energy efficiency. Besides this, ongoing urbanization and a focus on sustainability contribute significantly to the market’s growth, with smart bathrooms catering to the space constraints and environmental concerns of urban dwellings.

Technological Advancements: Continuous innovations in smart bathroom technologies, such as the Internet of Things (IoT) integration, voice and gesture controls, and connectivity features, are reshaping the industry. In addition to this, the advent of touchless technologies, smart sensors, and automation are driving the development of novel products like touchless faucets, smart toilets, and mirrors.

Industry Applications: The smart bathroom market spans both residential and non-residential sectors, with applications in homes, hotels, offices, and public facilities. However, non-residential spaces are witnessing increased adoption of smart bathroom solutions, driven by the need for enhanced hygiene, efficiency, and resource management.

Key Market Trends: Current trends include a preference for touchless solutions, such as faucets and soap dispensers, as well as a focus on energy-efficient and water-saving technologies. Moreover, the aesthetic appeal and customizable features, such as lighting controls and personalized settings, contribute to the popularity of smart bathroom products.

Geographical Trends: In North America, Europe, and Asia Pacific, factors like lifestyle preferences, rapid urbanization, and a tech-savvy population contribute to the strong demand for smart bathrooms. The Middle East and Africa exhibit a focus on luxury, while Latin America experiences rising demand due to a growing middle-class population and awareness of modern living standards.

Competitive Landscape: Key players dominate the market, leveraging established brand recognition and extensive product portfolios. Concurrent with this, new entrants and startups, are bringing niche innovations, fostering competition and innovation. Collaborations between technology and traditional bathroom fixture companies are common.

Challenges and Opportunities: Challenges include the need for continuous innovation to stay competitive, as well as addressing concerns related to data security and privacy in smart bathroom technologies. Whereas, the opportunities lie in expanding market reach, especially in emerging economies, and addressing evolving consumer preferences for sustainable, connected, and convenient bathroom solutions.

Smart Bathroom Market Trends:

Ongoing technological advancements

One of the primary factors propelling the global smart bathroom market is the continuous evolution of technology. Rapid advancements in sensors, connectivity, and automation have enabled the integration of smart solutions into bathroom fixtures and accessories. Smart toilets, faucets, mirrors, and showers equipped with sensors and connectivity features are becoming increasingly popular, promoting hygiene and reducing the risk of bacterial transmission. Additionally, the integration of voice and gesture controls in smart bathroom devices enhances user convenience and provides a futuristic and interactive experience, creating a positive outlook for market expansion. Apart from this, the IoT plays a crucial role in connecting various bathroom components, allowing users to monitor and control them remotely through smartphones or other smart devices, which is further bolstering the market growth.

Rising consumer awareness and preferences

The escalating awareness among consumers regarding the benefits of smart bathroom solutions is a significant driver for the market growth. Consumers are becoming more conscious of health and hygiene, and smart bathroom products align with these concerns. The rising demand for features like self-cleaning toilets, automated soap dispensers, and water-saving technologies as consumers seek convenience and sustainability in their daily routines is aiding in market expansion. Moreover, the aesthetic appeal of smart bathroom products and the ability to customize and personalize the bathroom environment are providing an impetus to the market growth. In line with this, the increasing consumer willingness to invest in smart fixtures and accessories that enhance functionality and add a touch of luxury to their homes is driving market expansion.

Increasing urbanization and infrastructural development

Global urbanization trends are playing a pivotal role in the growth of the smart bathroom market. As more people move to urban areas, the demand for compact and efficient living spaces has increased. Smart bathroom solutions, with their space-saving designs and multifunctional features, are well-suited for urban living. Compact smart toilets with integrated bidets, space-saving vanities with built-in storage solutions, and modular shower systems cater to the spatial constraints of urban dwellings. Besides this, the time efficiency offered by smart bathroom technologies, such as pre-set water temperature, personalized user profiles, and quick-response sensors aligns with the fast-paced lifestyles of urban consumers, contributing to the market growth.

Emphasis on energy efficiency and sustainability

The global focus on environmental sustainability and energy efficiency has led to a growing demand for eco-friendly solutions in various industries, including home appliances. The rising emphasis on water conservation and energy-efficient technologies is fueling the demand for smart bathroom solutions, such as smart toilets with dual-flush mechanisms, sensor-based faucets that control water flow, and shower systems with programmable water usage. Furthermore, the integration of energy-efficient lighting, such as light-emitting diode (LED) mirrors and smart lighting controls, helps reduce electricity consumption. Consequently, the increasing consumer preference for products that align with their commitment to sustainable living is presenting lucrative opportunities for market expansion.

Smart Bathroom Market Report Scope:

Smart Bathroom Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels for 2025-2033. Our report has categorized the market based on product, distribution channel and end-use industry.

Breakup by Product:

• Touchless Faucets
• Smart Toilets
• Touchless Soap Dispenser
• Touchless Cisterns
• Hand Dryers
• Smart Windows
• Others

Touchless faucets accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the product. This includes touchless faucets, smart toilets, touchless soap dispenser, touchless cisterns, hand dryers, smart windows, and others. According to the report, touchless faucets represented the largest segment.

The burgeoning demand for touchless faucets in smart bathrooms is primarily fueled by the heightened emphasis on hygiene and sanitation. These faucets offer a hands-free and contactless experience, reducing the risk of bacterial transmission and enhancing user confidence in public and private spaces. Concurrently, the ongoing global focus on health and cleanliness, especially in the wake of health crises, has heightened the adoption of touchless technologies, strengthening the market growth. Besides this, consumers are increasingly valuing the convenience and safety provided by touchless faucets, making them a sought-after feature in modern bathrooms.

The demand for smart toilets is driven by features like automated bidet functions, self-cleaning capabilities, and personalized settings, providing users with enhanced comfort and hygiene in the bathroom.

In line with this, the rising demand for touchless soap dispensers owing to the increasing focus on hand hygiene is propelling the market growth. These devices offer a hands-free and convenient solution for efficient and sanitary handwashing practices.

Moreover, the increasing utilization of touchless cisterns for water conservation by allowing users to flush without physical contact, thereby aligning with sustainability  goals is impelling the market growth.

Along with this, smart hand dryers are gaining traction due to their energy-efficient designs that provide quick and touchless drying, minimize paper waste, and promote eco-friendly practices in public and private spaces.

Additionally, the expanding demand for smart windows in bathrooms fueled by the desire for privacy, natural light optimization, and energy efficiency is acting as another significant growth-inducing factor.

Apart from this, ongoing innovations in smart bathroom products, such as smart mirrors, water-saving sensors, and personalized lighting controls, catering to diverse consumer preferences, adding versatility and customization to the modern bathroom experience are bolstering the overall market growth.

Breakup by Distribution Channel:

• Offline
• Online

Offline holds the largest share in the industry

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes online and offline. According to the report, offline accounted for the largest market share.

The demand for smart bathroom products through offline distribution channels is propelled by the tactile and experiential aspects of these innovative technologies. Consumers often prefer to physically engage with smart fixtures, such as touchless faucets, smart toilets, and mirrors, before making a purchase. In line with this, offline channels, including specialty retail stores and home improvement centers, provide a hands-on experience, allowing customers to assess the functionality, design, and overall quality of smart bathroom products before making informed decisions, fostering greater consumer confidence in their choices.

In contrast, the surge in demand for smart bathroom products through online distribution channels is mainly driven by the convenience and accessibility they offer to consumers. Online platforms provide a vast array of options, enabling customers to explore and compare a diverse range of smart bathroom solutions from the comfort of their homes. Furthermore, the availability of detailed product information, user reviews, and convenient delivery options further enhances the online shopping experience, making it an attractive choice for tech-savvy consumers seeking efficiency and a seamless purchasing process.

Breakup by End-Use Industry:

• Non-Residential
• Residential

Non-residential exhibits a clear dominance in the market

A detailed breakup and analysis of the market based on the end-use industry has also been provided in the report. This includes non-residential and residential. According to the report, non-residential accounted for the largest market share.

The demand for smart bathroom solutions in the non-residential sector is impelled by the rising emphasis on enhanced hygiene, efficiency, and resource management. In commercial spaces, such as offices, hotels, and public facilities, the integration of touchless faucets, smart toilets, and energy-efficient hand dryers aligns with the growing need for a sanitary and user-friendly environment. Additionally, the appeal of modern and technologically advanced bathrooms contributes to the overall experience for patrons and employees in non-residential settings, fostering a positive and innovative image for businesses.

On the other hand, the burgeoning demand for smart bathroom solutions in the residential sector is fueled by the increasing desire for convenience, luxury, and personalized home experiences. Homeowners are drawn to the practical benefits of features such as touchless faucets, smart toilets, and automated soap dispensers that enhance daily routines. Besides this, the integration of these technologies also aligns with the contemporary lifestyle preferences of homeowners seeking innovative and connected solutions within their living spaces, influencing the market growth.

Breakup by Region:

• Europe
• Asia Pacific
• North America
• Middle East and Africa
• Latin America

North America leads the market, accounting for the largest smart bathroom market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Europe, Asia Pacific, North America, the Middle East and Africa, and Latin America. According to the report, North America accounted for the largest market share.

North America’s lifestyle trends and a tech-savvy population are prime factors driving the demand for smart bathroom solutions. Consumers in the region prioritize innovative and connected solutions that enhance their daily routines. In addition to this, a growing awareness of water conservation and energy efficiency aligns with the sustainability goals prevalent in North America, further fostering the adoption of smart bathroom technologies. Concurrently, the presence of a robust infrastructure, coupled with a strong focus on home automation and modern living, contributes to the widespread popularity of smart bathroom products in the region.

In Europe, the demand for smart bathrooms is propelled by a cultural emphasis on design and aesthetics, with consumers increasingly prioritizing technologically advanced fixtures and accessories that complement their sophisticated lifestyle and modern home interiors.

In confluence with this, rapid urbanization and an increasing middle-class population in the Asia Pacific are aiding in market expansion as consumers seek convenience, hygiene, and innovative features.

Moreover, the growing demand for smart bathrooms in the Middle East and Africa is primarily influenced by a focus on luxury and technological innovation. Affluent consumers in the region prioritize high-end, connected bathroom solutions that enhance their lifestyle and offer a touch of opulence.

Besides this, Latin America’s expanding middle-class population and increased awareness of modern living standards further contribute to the surging demand for advanced bathroom solutions that align with contemporary lifestyle trends.

Leading Key Players in the Smart Bathroom Industry:

The competitive landscape of the global smart bathroom market is characterized by intense rivalry among key players striving to innovate and capture market share. Established companies leverage their extensive product portfolios and brand recognition to maintain a strong presence. New entrants and startups often focus on niche innovations, contributing to market dynamism. Collaboration and partnerships between technology companies and traditional bathroom fixture manufacturers are prevalent, fostering the integration of cutting-edge technologies into existing product lines. Regional players also play a significant role, addressing specific market needs and preferences. The market is driven by continuous product development, technological advancements, and a focus on sustainability.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Duravit
• Jaquar
• Kohler
• LIXIL Group
• TOTO
• American Standard Brands
• Bradley Corporation
• Cera Sanitaryware Ltd
• Cleveland Faucet Group
• Delta Faucet Company
• Grohe
• Jacuzzi
• Novellini
• Pfister
• Roca Sanitario, S.A.
• Sloan Valve

Key Questions Answered in This Report

• 1.What was the size of the global smart bathroom market in 2024?
• 2What is the expected growth rate of the global smart bathroom market during 2025-2033?
• 3.What are the key factors driving the global smart bathroom market?
• 4.What has been the impact of COVID-19 on the global smart bathroom market?
• 5.What is the breakup of the global smart bathroom market based on the product?
• 6.What is the breakup of the global smart bathroom market based on the distribution channel?
• 7.What is the breakup of the global smart bathroom market based on the end-use industry?
• 8.What are the key regions in the global smart bathroom market?
• 9.Who are the key players/companies in the global smart bathroom market?

Table of Contents

1   Preface

2   Scope and Methodology

2.1    Objectives of the Study

2.2    Stakeholders

2.3    Data Sources

2.3.1    Primary Sources

2.3.2    Secondary Sources

2.4    Market Estimation

2.4.1    Bottom-Up Approach

2.4.2    Top-Down Approach

2.5    Forecasting Methodology

3   Executive Summary

4   Introduction

4.1    Overview

4.2    Key Industry Trends

5   Global Smart Bathroom Market

5.1    Market Overview

5.2    Market Performance

5.3    Impact of COVID-19

5.4    Market Breakup by Product

5.5    Market Breakup by Distribution Channel

5.6    Market Breakup by End-Use Industry

5.7    Market Breakup by Region

5.8    Market Forecast

6   Market Breakup by Product

6.1    Touchless Faucets

6.1.1    Market Trends

6.1.2    Market Forecast

6.2    Smart Toilets

6.2.1    Market Trends

6.2.2    Market Forecast

6.3    Touchless Soap Dispenser

6.3.1    Market Trends

6.3.2    Market Forecast

6.4    Touchless Cisterns

6.4.1    Market Trends

6.4.2    Market Forecast

6.5    Hand Dryers

6.5.1    Market Trends

6.5.2    Market Forecast

6.6    Smart Windows

6.6.1    Market Trends

6.6.2    Market Forecast

6.7    Others

6.7.1    Market Trends

6.7.2    Market Forecast

7   Market Breakup by Distribution Channel

7.1    Online

7.1.1    Market Trends

7.1.2    Market Forecast

7.2    Offline

7.2.1    Market Trends

7.2.2    Market Forecast

8   Market Breakup by End-Use Industry

8.1    Non-Residential

8.1.1    Market Trends

8.1.2    Market Forecast

8.2    Residential

8.2.1    Market Trends

8.2.2    Market Forecast

9   Market Breakup by Region

9.1    Europe

9.1.1    Market Trends

9.1.2    Market Forecast

9.2    Asia Pacific

9.2.1    Market Trends

9.2.2    Market Forecast

9.3    North America

9.3.1    Market Trends

9.3.2    Market Forecast

9.4    Middle East and Africa

9.4.1    Market Trends

9.4.2    Market Forecast

9.5    Latin America

9.5.1    Market Trends

9.5.2    Market Forecast

10  SWOT Analysis

10.1    Overview

10.2    Strengths

10.3    Weaknesses

10.4    Opportunities

10.5    Threats

11  Value Chain Analysis

12  Porters Five Forces Analysis

12.1    Overview

12.2    Bargaining Power of Buyers

12.3    Bargaining Power of Suppliers

12.4    Degree of Competition

12.5    Threat of New Entrants

12.6    Threat of Substitutes

13  Price Analysis

14  Competitive Landscape

14.1    Market Structure

14.2    Key Players

14.3    Profiles of Key Players

14.3.1    Duravit

14.3.2    Jaquar

14.3.3    Kohler

14.3.4    LIXIL Group

14.3.5    TOTO

14.3.6    American Standard Brands

14.3.7    Bradley Corporation

14.3.8    Cera Sanitaryware Ltd

14.3.9    Cleveland Faucet Group

14.3.10      Delta Faucet Company

14.3.11      Grohe

14.3.12      Jacuzzi

14.3.13      Novellini

14.3.14      Pfister

14.3.15      Roca Sanitario, S.A.

14.3.16      Sloan Valve

List of Tables

Table 1: Global: Smart Bathroom Market: Key Industry Highlights, 2024 and 2033

Table 2: Global: Smart Bathroom Market Forecast: Breakup by Product (in Million USD), 2025-2033

Table 3: Global: Smart Bathroom Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033

Table 4: Global: Smart Bathroom Market Forecast: Breakup by End-Use Industry (in Million USD), 2025-2033

Table 5: Global: Smart Bathroom Market Forecast: Breakup by Region (in Million USD), 2025-2033

Table 6: Global: Smart Bathroom Market Structure

Table 7: Global: Smart Bathroom Market: Key Players

​

List of Figures

Figure 1: Global: Smart Bathroom Market: Major Drivers and Challenges

Figure 2: Global: Smart Bathroom Market: Sales Value (in Billion USD), 2019-2024

Figure 3: Global: Smart Bathroom Market: Breakup by Product (in %), 2024

Figure 4: Global: Smart Bathroom Market: Breakup by Distribution Channel (in %), 2024

Figure 5: Global: Smart Bathroom Market: Breakup by End-Use Industry (in %), 2024

Figure 6: Global: Smart Bathroom Market: Breakup by Region (in %), 2024

Figure 7: Global: Smart Bathroom Market Forecast: Sales Value (in Billion USD), 2025-2033

Figure 8: Global: Smart Bathroom Industry: SWOT Analysis

Figure 9: Global: Smart Bathroom Industry: Value Chain Analysis

Figure 10: Global: Smart Bathroom Industry: Porter’s Five Forces Analysis

Figure 11: Global: Smart Bathroom (Touchless Faucets) Market: Sales Value (in Million USD), 2019 & 2024

Figure 12: Global: Smart Bathroom (Touchless Faucets) Market Forecast: Sales Value (in Million USD), 2025-2033

Figure 13: Global: Smart Bathroom (Smart Toilets) Market: Sales Value (in Million USD), 2019 & 2024

Figure 14: Global: Smart Bathroom (Smart Toilets) Market Forecast: Sales Value (in Million USD), 2025-2033

Figure 15: Global: Smart Bathroom (Touchless Soap Dispenser) Market: Sales Value (in Million USD), 2019 & 2024

Figure 16: Global: Smart Bathroom (Touchless Soap Dispenser) Market Forecast: Sales Value (in Million USD), 2025-2033

Figure 17: Global: Smart Bathroom (Touchless Cisterns) Market: Sales Value (in Million USD), 2019 & 2024

Figure 18: Global: Smart Bathroom (Touchless Cisterns) Market Forecast: Sales Value (in Million USD), 2025-2033

Figure 19: Global: Smart Bathroom (Hand Dryers) Market: Sales Value (in Million USD), 2019 & 2024

Figure 20: Global: Smart Bathroom (Hand Dryers) Market Forecast: Sales Value (in Million USD), 2025-2033

Figure 21: Global: Smart Bathroom (Smart Windows) Market: Sales Value (in Million USD), 2019 & 2024

Figure 22: Global: Smart Bathroom (Smart Windows) Market Forecast: Sales Value (in Million USD), 2025-2033

Figure 23: Global: Smart Bathroom (Other Products) Market: Sales Value (in Million USD), 2019 & 2024

Figure 24: Global: Smart Bathroom (Other Products) Market Forecast: Sales Value (in Million USD), 2025-2033

Figure 25: Global: Smart Bathroom Market: Offline Sales (in Million USD), 2019 & 2024

Figure 26: Global: Smart Bathroom Market Forecast: Offline Sales (in Million USD), 2025-2033

Figure 27: Global: Smart Bathroom Market: Online Sales (in Million USD), 2019 & 2024

Figure 28: Global: Smart Bathroom Market Forecast: Online Sales (in Million USD), 2025-2033

Figure 29: Global: Smart Bathroom (Non-Residential) Market: Sales Value (in Million USD), 2019 & 2024

Figure 30: Global: Smart Bathroom (Non-Residential) Market Forecast: Sales Value (in Million USD), 2025-2033

Figure 31: Global: Smart Bathroom (Residential) Market: Sales Value (in Million USD), 2019 & 2024

Figure 32: Global: Smart Bathroom (Residential) Market Forecast: Sales Value (in Million USD), 2025-2033

Figure 33: Europe: Smart Bathroom Market: Sales Value (in Million USD), 2019 & 2024

Figure 34: Europe: Smart Bathroom Market Forecast: Sales Value (in Million USD), 2025-2033

Figure 35: Asia Pacific: Smart Bathroom Market: Sales Value (in Million USD), 2019 & 2024

Figure 36: Asia Pacific: Smart Bathroom Market Forecast: Sales Value (in Million USD), 2025-2033

Figure 37: North America: Smart Bathroom Market: Sales Value (in Million USD), 2019 & 2024

Figure 38: North America: Smart Bathroom Market Forecast: Sales Value (in Million USD), 2025-2033

Figure 39: Middle East and Africa: Smart Bathroom Market: Sales Value (in Million USD), 2019 & 2024

Figure 40: Middle East and Africa: Smart Bathroom Market Forecast: Sales Value (in Million USD), 2025-2033

Figure 41: Latin America: Smart Bathroom Market: Sales Value (in Million USD), 2019 & 2024

Figure 42: Latin America: Smart Bathroom Market Forecast: Sales Value (in Million USD), 2025-2033

IMARC Group（International Market Analysis Research and Consulting Group／アイマークグループ）は多様な産業・地域の経営戦略と市場調査に関する情報を世界の企業に提供するインドを拠点とした調査会社です。

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