Global OTT Business Messaging Market: 2024-2029
商品番号 : SMB-27420
| 出版社 | Juniper Research |
| 出版年月 | 2024年12月 |
| 価格タイプ | Full Research Suite |
| 価格 | GBP 4,250 |
| 種別 | 英文調査報告書 |
| ※ | ※部分購入も可能です。価格表をご参照ください。 |
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Overview
Our OTT (Over the Top) Business Messaging research suite provides analysis and actionable insights into the role of OTT business messaging in enterprises’ omnichannel communications strategies; enabling key stakeholders such as CPaaS (Communications Platform-as-a-Service) and OTT messaging vendors to effectively navigate this diverse and complex market. The suite covers a wide range of OTT business messaging channels, including WhatsApp, WeChat, Messenger, LINE, Telegram, Viber, KakaoTalk, and Zalo.
当社の OTT (Over the Top) ビジネスメッセージングのリサーチレポートは、企業のオムニチャネルコミュニケーション戦略における OTT ビジネスメッセージングの役割についての分析と実用的な洞察を提供します。これにより、CPaaS (Communications Platform-as-a-Service) や OTT メッセージングベンダーなどの主要な関係者が、この多様で複雑な市場を効果的にナビゲートできるようになります。このレポートは、WhatsApp、WeChat、Messenger、LINE、Telegram、Viber、KakaoTalk、Zalo など、幅広い OTT ビジネス メッセージングチャネルをカバーしています。
Included is a detailed assessment of recent developments in the OTT business messaging market, such as WhatsApp’s update to its pricing with the return of price per message, free service messages, and utility messages within the 24-hour customer service period, and how the growth of RCS (Rich Communication Services) business messaging will impact the OTT business messaging market. Alongside this it provides strategic recommendations and analysis of how OTT business messaging vendors can capitalise on features such as broadcast and channel messages, and click-to-chat ads.
The report also provides strategic recommendations and analysis of how OTT business messaging vendors can best develop and monetise conversational AI and chatbot services, location-based messaging services, conversational commerce services, customer data platforms, and super apps.
The market forecast suite includes several different options that can be purchased separately, including access to data mapping and a forecast document, a strategy and trends document detailing critical trends in the market, and strategic recommendations for monetising and developing OTT business messaging solutions and services.
The research suite includes a Competitor Leaderboard, which can be purchased separately; containing analysis and market sizing for 20 leading OTT business messaging vendors, who each provide support for one or more OTT messaging channels.
Collectively, the suite provides a critical tool for understanding the OTT business messaging market, which allows OTT business messaging providers, and other stakeholders, to shape their future strategies for service development and monetisation. Its unparalleled coverage makes this research suite an incredibly useful resource for charting the future of a key telecommunications market.
Key Features
- Market Dynamics: Insights into the key trends and opportunities within the OTT business messaging market, including the changes to WhatsApp’s pricing model, the development of click-to-chat ads, the expansion of international authentication rates by WhatsApp, and the development of AI chatbots and conversational AIs. It also includes strategic recommendations and analysis of how OTT business messaging vendors can best develop strategies for monetising conversational commerce, channels and broadcast messages, customer data platforms, and super apps.
- Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the OTT business messaging market, accompanied by strategic recommendations for OTT business messaging vendors seeking to grow their revenue and improve their offerings.
- Benchmark Industry Forecasts: The suite provides five-year forecasts for the global OTT business messaging market; providing data for the total number of monthly active OTT messaging users, total number of OTT messages sent each year, total number of OTT business messages sent each year, and total revenue from OTT business messaging. This is split by the following market verticals: advertising, banking, content payment, healthcare, retail, ticketing, and other.
- Juniper Research Future Leaders’ Index: Key player capability and capacity assessment for 20 OTT business messaging vendors, with market sizing and detailed analysis for each vendor’s offering.
Research Deliverables
Market Data & Forecasting Report
The market-leading research suite for the OTT Business Messaging market includes access to the full set of forecast data, comprising more than 17,000 datapoints. Metrics in the research suite include:
- Total Number of Monthly Active OTT Messenger App Users
- Total Number of OTT Messages Sent
- Total Number of OTT Business Messages Sent
- Total Revenue from OTT Business Messaging
- Market vertical splits are provided for the following market verticals: Advertising, Banking, Content Payment, Healthcare, Retail, Ticketing, and Other.
Juniper Research’s Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
- Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
- What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via three interactive scenarios.
Market Trends & Strategies Report
The report thoroughly examines the global OTT Business Messaging market, assessing market trends and factors shaping the evolution of these rapidly growing channels for enterprise communications. Alongside these trends, the report delivers a comprehensive analysis of the strategic business opportunities for OTT business messaging vendors, such as CPaaS providers.
The innovative ecosystem report addresses how OTT business messaging vendors can maximise their revenue from OTT business messaging through the development of omnichannel messaging services, chatbots and conversational AI, channels and broadcast messages, and click-to-chat ads.
The innovative ecosystem report addresses how OTT business messaging vendors can best capitalise on key trends and factors affecting the OTT business messaging market, such as the changes in WhatsApp’s pricing strategy and its expansion of free messaging, and the growing use of RCS business messaging by enterprises.
It also includes a Country Readiness Index, which assesses the current and future development of the OTT business messaging market in each of the 60 countries included in the market forecast. This provides detailed insight into which markets will offer the greatest revenue opportunities, both at present and over the next five years, enabling effective strategic planning by stakeholders in the OTT business messaging market.
Competitor Leaderboard Report
The Competitor Leaderboard included in this report provides detailed evaluation and market positioning for 20 OTT business messaging vendors. These key companies are positioned as established leaders, leading challengers, or disruptors and challengers, based on a capacity, capability, and product assessment. This includes analysis of the key advantages in the market, future development plans, and key partnerships.
The OTT business messaging Competitor Leaderboard includes the following key vendors:
- Bird
- Cequens
- Clickatell
- CM.com
- Comviva
- GMS
- Gupshup
- Infobip
- LINK Mobility
- Mitto
- Monty Mobile
- Route Mobile
- Soprano Design
- Sinch
- Syniverse
- Tata Communications
- Twilio
- Vonage
- Cisco Webex
- Zenvia
レポート構成＆価格表
プレスリリース
OTT Business Messaging: Infobip, Gupshup, and Twilio Revealed as Market Leaders
Hampshire, UK – 10th December 2024: A new study from Juniper Research, the foremost experts in telecommunications markets, has found that global Over-the-Top (OTT) business messaging revenue will increase from $2.4 billion in 2024 to $3.7 billion in 2025.
Despite this, the research predicts that the rapidly evolving OTT business messaging market will face substantial disruption as new technologies enhance user experiences. For instance, click-to-chat ads were identified as a key feature attracting enterprises to OTT channels.
The market-leading study identified 20 leading OTT business messaging vendors best-placed to capitalise on this revenue growth, in the latest edition of Juniper Research’s Competitor Leaderboard. It positioned these vendors on the comprehensiveness of their solutions, innovation and market presence, ranking them as follows:
- Infobip
- Gupshup
- Twilio
- Sinch
- Cisco Webex
Source: Juniper Research
Infobip Continues to Lead the Market
Infobip remains the OTT business messaging market leader, with its AI capabilities being crucial to the company’s leading position. The study scored Infobip highly for its Artificial Intelligence (AI) capabilities, which allow enterprises to easily deploy chatbots for key use cases such as sales, and frequently asked questions, finding that this has positioned the company well to monetise demand from market verticals such as banking and retail.
Tata Communications Jumps 11 Places to an Established Leader
Tata Communications has moved up 11 places in Juniper Research’s Competitor Leaderboard in the last year, with the company now ranking as an established leader. Part of the company’s offering, and key to their improved position, is its acquisition of Kaleyra in October 2023 which allowed it to grow its customer base and to integrate Kaleyra’s AI and omnichannel capabilities.
About the Research
The new research suite offers the most comprehensive assessment of the OTT business messaging market to date, including insightful market analysis, a Competitor Leaderboard, and in-depth forecasts across 60 countries. The dataset contains more than 17,000 market statistics over a five-year period.
Juniper Research（ジュニパーリサーチ）は2001年に設立された英国の市場調査会社です。設立当初より通信関連の最新技術／サービス市場関連調査レポートを中心に出版しています。Juniper Researchの市場調査レポートのご購入前のご質問、サンプルページのご依頼、その他レポートに関するご質問はいつでもお気軽にお問合せください。
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