出版：Juniper Research（ジュニパーリサーチ） 出版年月：2022年5月
CUSTOMER DATA PLATFORMS: KEY STRATEGIES, COMPETITOR LEADERBOARD & MARKET FORECASTS 2022-2027
カスタマーデータプラットフォーム：主要戦略、競合スコアボード、市場予測 2022-2027年
| 価格 | GBP2,990 |
| 種別 | 英文調査報告書 |
Juniper Research（ジュニパーリサーチ）「カスタマーデータプラットフォーム：主要戦略、競合スコアボード、市場予測 2022-2027年 – CUSTOMER DATA PLATFORMS: KEY STRATEGIES, COMPETITOR LEADERBOARD & MARKET FORECASTS 2022-2027 」は企業が顧客の選好度や利用法についてより深い理解に導くサービス、カスタマーデータプラットフォーム（CDP）の世界市場を調査し、市場のステークホルダーに向けた戦略的提言や主要カスタマーデータプラットフォームの競合スコアボードなども掲載しています。また主要セグメント毎のカスタマーデータプラットフォームの総収益については、5年間予測を提供しています。
各レポートの目次はこちらよりご依頼ください
レポート構成
- 戦略＆予測レポート（PDF）
- 市場規模と5年間予測スプレッドシート（Excel）
- 最新データへの12ヶ月アクセス（オンライン）
主な掲載内容
- 重要調査結果と戦略的提言
- 市場展望：主要垂直市場におけるモバイル認証の重要動向と課題分析
- 金融＆銀行業
- 医療
- メディア＆エンターテインメント
- 小売業＆eコマース
- 電気通信
- Juniper Researchの競合スコアボード：重要カスタマーデータプラットフォームベンダ14社の特性と能力評価
- Adobe
- Amperity
- BlueConic
- CM.com
- Comviva
- imimobile
- Infobip
- LINK Mobility
- mParticle
- Oracle Unity CDP
- Route Mobile
- Salesforce
- Tealium
- Twilio
- 市場予測：主要60ヶ国毎のカスタマーデータプラットフォーム総収益の5年間予測
当レポートは下記疑問への回答につながる情報を提供しています。
- カスタマーデータプラットフォームを利用により、CPaaS（Communications Platforms-as-a-Service／通信機能をAPIで提供するクラウドサービスはどのように利益を得ることができるか？
- CPaaSプラットフォームが最も利益を得られるのはどのカスタマーデータプラットフォームサービスか？
- カスタマーデータプラットフォームにより、CPaaSサービスにもっとも影響を与える地域はどこか？
- カスタマーデータプラットフォームサービスにもっとも影響を受ける技術は何か？
- 2027年までのカスタマーデータプラットフォーム市場価値はどの程度になるか？
Report Overview
Juniper Research’s Customer Data Platforms report provides a comprehensive evaluation of the market for customer data platforms; assessing services that enable enterprises to gain greater insight into customer preferences and usage. It includes strategic recommendations for market stakeholders to best position the development of their services, and provides a Juniper Research Competitor Leaderboard for leading customer data platforms. In addition, it contains 5-year forecasts for total customer data platform revenue, split by the following key verticals:
- Finance & Banking
- Healthcare
- Media & Entertainment
- Retail & eCommerce
- Telecommunications
This research suite includes:
- Strategy & Forecasts (PDF)
- 5-year Market Sizing & Forecast Spreadsheet (Excel)
- 12 Months’ Access to harvest Online Data Platform (ONLINE)
- Key Takeaways & Strategic Recommendations: Comprehensive insight into key trends and challenges facing the customer data platform market; aligned with Juniper Research’s strategic recommendations for customer data platforms.
- Market Outlook: Analysis of key trends and challenges across the mobile authentication spaces, including an evaluation of the following key verticals:
- Finance & Banking
- Healthcare
- Media & Entertainment
- Retail & eCommerce
- Telecommunications
- Juniper Research Competitor Leaderboard: Key customer data platform capability and capacity assessment of 14 leading vendors, including:
- Adobe
- Amperity
- BlueConic
- CM.com
- Comviva
- imimobile
- Infobip
- LINK Mobility
- mParticle
- Oracle Unity CDP
- Route Mobile
- Salesforce
- Tealium
- Twilio
- Market Forecasts: 5-year forecasts for the total revenue from customer data platforms. Forecasts are split by 60 countries, including:
- Algeria
- Argentina
- Australia
- Austria
- Bangladesh
- Belgium
- Brazil
- Canada
- Chile
- China
- Colombia
- Croatia
- Czech Republic
- Denmark
- Ecuador
- Egypt
- Finland
- France
- Germany
- Greece
- Hong Kong
- Hungary
- India
- Indonesia
- Ireland
- Israel
- Italy
- Japan
- Kenya
- Kuwait
- Malaysia
- Mexico
- Nepal
- Netherlands
- New Zealand
- Nigeria
- Norway
- Pakistan
- Peru
- Philippines
- Poland
- Portugal
- Qatar
- Romania
- Russia
- Saudi Arabia
- Singapore
- South Africa
- South Korea
- Spain
- Sweden
- Switzerland
- Thailand
- Turkey
- UK
- Ukraine
- United Arab Emirates
- Uruguay
- US
- Vietnam
- How can CPaaS (Communications Platforms-as-a-Service) platforms benefit from using customer data platforms?
- Which customer data platforms services will provide the most benefit to CPaaS platforms?
- Which regions will customer data platforms have the most impact on CPaaS services?
- Which technologies will be the most impacted by customer data platforms services?
- What will the value of the customer data platforms market be by 2027?
Included in the Juniper Research Competitor Leaderboard: Adobe, Amperity, BlueConic, CM.com, Comviva, imimobile, Infobip, LINK Mobility, mParticle, Oracle, Route Mobile, Salesforce, Tealium, Twilio.
Mentioned: Accenture, Acculync, Acumen Solutions, Adax Signalling Software, AICPA (American Institute of Certified Public Accountants), Airbnb, Ajax Football Club, Al Aman Fund, Alaska Airlines, Altiria, Amazon, Amdocs, American Airlines, Amey, Anam Technologies, Apple, Appmiral, Arrowroot Capital, AstraZeneca, Autovia, Bain Capital Ventures, Barcelo, Belgian Cycle Factory, BMW, BT, Building Blocks, Cambia Health Solutions, CapGemini, Carnegie, CCPA (California Consumer Privacy Act), Channel 4, Cisco, Coca Cola, Communisis, Contentsquare, CrowdTwist, Custora, DAD Direct, DataFox, Declaration Partners, Deliveroo, Dell, Deloitte, Dentsu, DHL, Dignity Health, Domino’s, DPD, EE, Electric Imp, Emakina MENA, Etisalat Misr, Expedia, First Hawaiian Bank, Gap, Geva Group, Glassdoor, Google, GSMA, Harmony Partners, Heineken, Hershey, HighSage Ventures, Holland.com, HPB, Hrvatski Telekom, HSBC, Hyatt, IBM, ICICI Bank, IFC (International Finance Corporation), Indosat, Infutor, ING, Instagram, King Power, Kirklees Council, L’Oréal, LevelJump, Liberty Mutual Insurance, LinkedIn, LiveRamp, Logiq, M R Messaging FZC, MaderaTechnology Partners, Madrona Venture Group, MarketingPlatform, Marks & Spencer, Masivian, Matelab, Mavenir, Meta, Microsoft, Missguided, Molekule, MOVii, Mysoft, NAC Breda, Narrative Science, New Balance, NHS Trust, NI (Northern Ireland) Water, Nissan, NLB Banka, Novartis, One Equity Partners, Ooredoo, OpenMarket, Optimizely, Partech Partners, Patagonia, Peerless Network, Permira, PostNord Strålfors, Prime Ventures, Publicis Sapient, Rakuten, Red Hat, SAP, Sarv Webs Private Limited , Seattle Sounders Major League, SEEN, Segment, Selligent, Sergel, Servicetrace, Shift Conferencing, Shopify, Sigma Prime Ventures, Slack, Social Capital, Søstrene Grene, Spotify, Spring Lake Equity Partners, State Bank of India, SWR, Syniverse, Takeaway.com, Tech Mahindra, Techonomy, Telefónica, Telegram, Telekom Deutschland, Telia, TerraPay, The Boston Globe, The New York Post, Throtle, Tiger Global Management, TikTok, Tismi, T-Mobile, Toyota, TraceDock, TUI, Twitter, UNICEF, Unilever, United Lincoln Hospitals Trust, US Bancorp, Viber, Visa, Vitec Vertical Software, Vivid, Vodafone, Voyado, WebSMS, Western Digital, WhatsApp, Wheels Up, Würth, Wyndham Hotels & Resorts, Zendesk, Zipwhip.
Juniper Research’s Customer Data Platforms forecast suite includes:
- 5-year benchmark forecasts for mobile authentication metrics by 8 key regions and 60 country-level splits, including:
- Algeria
- Argentina
- Australia
- Austria
- Bangladesh
- Belgium
- Brazil
- Canada
- Chile
- China
- Colombia
- Croatia
- Czech Republic
- Denmark
- Ecuador
- Egypt
- Finland
- France
- Germany
- Greece
- Hong Kong
- Hungary
- India
- Indonesia
- Ireland
- Israel
- Italy
- Japan
- Kenya
- Kuwait
- Malaysia
- Mexico
- Nepal
- Netherlands
- New Zealand
- Nigeria
- Norway
- Pakistan
- Peru
- Philippines
- Poland
- Portugal
- Qatar
- Romania
- Russia
- Saudi Arabia
- Singapore
- South Africa
- South Korea
- Spain
- Sweden
- Switzerland
- Thailand
- Turkey
- UK
- Ukraine
- United Arab Emirates
- Uruguay
- US
- Vietnam
- Customer Data Platform revenue, split by:
- Finance & Banking
- Healthcare
- Media & Entertainment
- Retail & eCommerce
- Telecommunications
- Access to the full set of forecast data of 23 tables and 10,000 datapoints.
- Interactive Excel Scenario tool allowing users the ability to manipulate Juniper Research’s data for 3 different metrics.
Juniper Research’s highly granular IFxls (Interactive Excels) enable clients to manipulate Juniper Research’s forecast data and charts to test their own assumptions using the interactive scenario tool and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability to both understand a particular market and to integrate their own views into the model.
[プレスリリース]
カスタマーデータプラットフォームの収益は2027年までに60億ドルへ～小売業とeコマースへの需要が後押し～
CUSTOMER DATA PLATFORM REVENUE TO REACH $6 BILLION GLOBALLY BY 2027; DRIVEN BY RETAIL & ECOMMERCE DEMAND
Hampshire, UK – 24th May 2022: A new study by Juniper Research has found that customer data platform providers will generate $6 billion globally by 2027, rising from $1.7 billion in 2022; representing growth of 250%. The introduction of AI-based services will be key to unifying multiple data sources on a single platform; reducing siloed data and centralising enterprise access to customer data.
Customer data platforms are used to gain insight into customer preferences through collecting and extrapolating data on transactions, browsing history and other online information.
The new research, Customer Data Platforms: Key Strategies, Competitor Leaderboard & Market Forecasts 2022-2027, urges customer data platforms to increase the breadth of integrations with third‑party vendors, such as relationship management platforms, for greater access to user data. It highlighted the ability of customer data platforms to merge different data sources using AI as critical to unlocking more granular user insights to inform highly targeted marketing campaigns, enable greater personalisation and increase return on advertising spend.
Leading Customer Data Platforms Revealed
The research assessed leading customer data platforms in the market; evaluating them on key factors, such as product offerings, partnerships and innovation. The top 3 vendors are ranked below:
- Oracle
- Salesforce
- Tealium
Co-author Charles Bowman commented: “The breadth of high-value services supported by Oracle’s Unity CDP, including real-time management of data, ability to unify data sources and predictive analytics, are key to differentiating the platform from its competition. As a result, we expect Oracle’s Unity CDP to be in high demand for personalisation services.”
Retail & eCommerce to Represent 35% of Revenue
In addition, the report predicts that the retail and eCommerce sector will represent 35% of global customer data platform revenue in 2022, as online competition drives enterprise requirements for in‑depth customer insights. In turn, the report urges customer data platform providers to develop new services that cater to online retailers and recommends that investment be focused on creating more efficient personalisation services.
Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and industry commentary.