Juniper Research（ジュニパーリサーチ）「世界のモバイル認証市場　2023-2028年 – Global Mobile Authentication Market 2023-2028」は世界のモバイル認証市場を広範かつ詳細に調査・分析しています。

主な調査範囲

• 生体認証機能
• 今後の事業展望
• 市場におけるイノベーション
• モバイル認証による収益
• OTP（ワンタイムパスワード）音声通話の普及率
• OTT (オーバーザトップ) 認証トラフィックの普及率
• SMS への依存
• SMS トラフィックの増加

Junuper Researchは認証市場に影響を与える要因として下記を挙げています。

• API認証方法
• 認証の法規制
• 生体認証需要
• 分散型ID（DID）と中央集権型ID
• なりすましの軽減方法
• 非パスワード認証
• SMSインフラの脆弱性
• 詐欺による事業者への脅威
• 二段階認証／多要素認証

REPORT OVERVIEW

Juniper Research’s latest Mobile Authentication research provides a comprehensive assessment of the market and industry-specific use cases for mobile authentication types in this invaluable new report. Featuring strategic recommendations for enterprises and mobile operators, as well as a regional analysis expanding to 60 countries across 8 regions, scoring each region on criteria relating to factors influencing the mobile authentication market.

This regional assessment leverages market-leading 5-year forecasts including:

• Biometric Capability
• Future Business Prospects
• Innovation in the Market
• Mobile Authentication Revenue
• Prevalence of OTP (One-time Passwords) Voice Calls
• Prevalence of OTT (Over the Top) Authentication Traffic
• SMS Reliance
• SMS Traffic Growth

The report also provides comprehensive 5-year forecasts detailing the significance of SMS to operator authentication revenue. SMS is the most ubiquitous method of authentication globally, due to its widespread adoption and implementation in mobile phones. Furthermore, this report also assesses the impact of emerging authentication channels on the disruption to SMS authentication, including total traffic and revenue.

This research suite includes:

• Market Trends & Strategies (PDF)
• Competitor Leaderboard (PDF)
• Market Data & Forecasting (PDF)
• 5-year Market Sizing & Forecast Interactive Spreadsheet (Excel)
• 12 Months’ Access to harvest Online Data Platform

KEY FEATURES

• Market Outlook: Using robust forecast data to provide an assessment of key market trends, drivers and pain points that are anticipated to impact the growth of the mobile authentication market, including: 7 key authentication channels (SMS, flash calling, mobile identity, number verify, OTP voice, OTT authentication, and device-based biometrics). The report also offers strategic recommendations on how operators can best monetise on authentication traffic and protect their revenue from disruption from newer authentication channels. The key factors influencing the authentication market are as follows:
  • API Authentication Measures
  • Authentication Regulations
  • Biometric Authentication Demand
  • Decentralised and Centralised Identity Solutions
  • How to Mitigate Against Identity Fraud
  • Passwordless Authentication
  • SMS Infrastructure Vulnerabilities
  • Threats to Operators from Fraud
  • Two-factor Authentication/Multi-factor Authentication​
• Juniper Research Competitor Leaderboard: Key player capability and capacity assessment of the competitive landscape for 22 leading vendors who provide operators with secure authentication capabilities. Our Competitor Leaderboard scores these companies on a number of criteria, including their size of operations in the space, their extent and breadth of market partnerships, sophistication of their platforms, and Juniper Research’s view on each company’s innovation and future business prospects. The companies included in Juniper Research’s Mobile Authentication Competitor Leaderboard are:
  • BICS
  • Cisco Webex
  • Clickatell
  • CM.com
  • Comviva
  • GMS Worldwide
  • Infobip
  • Interop Technologies
  • Kaleyra
  • LINK Mobility
  • Mavenir Systems
  • MessageBird
  • Methics
  • Mitto
  • Monty Mobile
  • Route Mobile
  • Sinch
  • Syniverse
  • Tata Communications
  • Telesign
  • Twilio
  • Vonage​
• Mobile Authentication Country-readiness Index: A comprehensive coverage featuring country‑level data and country rankings on the future of the market; split by 60 key countries. Assessment of each region’s full potential, paired with supplementary 5-year forecast data. The criteria include:
  • Biometric Capability
  • Future Business Prospects
  • Innovation in the Market
  • Mobile Authentication Revenue
  • Prevalence of OTP Voice Calls
  • Prevalence of OTT Authentication Traffic
  • SMS Reliance
  • SMS Traffic Growth​
• 5-year Benchmark Forecasts: Comprehensive data for mobile authentication activities such as the number of mobile subscribers, the number of biometrically enabled smartphones, total traffic for each authentication channel, and total revenue from each authentication channel, split by key channels such as device-based biometrics, flash calling, and mobile identity, as well as by the following 60 countries and 8 key regions:
  • North America:
    • Canada, US
  • Latin America:
    • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
  • West Europe:
    • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
  • Central & East Europe:
    • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
  • Far East & China:
    • China, Hong Kong, Japan, South Korea
  • Indian Subcontinent:
    • Bangladesh, India, Nepal, Pakistan
  • Rest of Asia Pacific:
    • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
  • Africa & Middle East:
    • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

KEY QUESTIONS ANSWERED

1. What will be the fastest-growing mobile authentication channel over the next five years?
2. How can operators best position themselves to monetise on the growing mobile authentication traffic?
3. What will the global mobile authentication market value be by 2028?
4. Which regions present the most opportunities for mobile authentication growth in 2023?
5. Who are the leading mobile authentication service providers in 2023?

DATA & INTERACTIVE FORECAST

Juniper Research’s forecast suite for the Mobile Authentication market provides unrivalled industry benchmark data and forecasts, including splits for:

• Total Number of Smartphones
  • Total Number of Authentication-enabled Smartphones
• Total Number of Mobile Subscribers
• Total Authentication Traffic Use Cases
  • Total Platform Revenue
• Total Operator-billed Revenue Lost to Authentication Channel
• Total Mobile Authentication Revenue, split by:
  • Device-based Biometric
  • Flash Calling
  • Mobile Identity
  • Number Verify
  • OTP Voice
  • OTT Authentication
  • SMS

Geographical splits: 60 countries
Number of tables: Over 60 tables
Number of datapoints: Over 27,350 datapoints

harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables; overlaying different forecasts within the one chart – using the comparison tool. Empower your business with our market intelligence centre, and receive alerts whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the interactive scenario tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a client’s ability to both understand a particular market and to integrate their own views into the model.

COMPANIES REFERENCED

Interviewed: Comviva, Methics, Syniverse, Tata Communications, TeleSign.

Included in Juniper Research Competitor Leaderboard: BICS, Cisco Webex, Clickatell, CM.com, Comviva, GMS Worldwide, Infobip, Interop Technologies, Kaleyra, LINK Mobility, Mavenir Systems, MessageBird, Methics, Mitto, Monty Mobile, Route Mobile, Sinch, Syniverse, Tata Communications, TeleSign, Twilio, Vonage. 

Mentioned: Able Device, ABN AMRO Bank, ACL Mobile, ACTITO, Acura Scan, Adax, AfroSaude, AFS (Arab Financial Services), AH to Go, Air Asia, Airtel, Akamai, Al Rayan Bank, Albert Heijn, Aldeamo, Alfa Orascom Telcom, Alfa-Bank Kazakhstan, Allied Bank, Allo, Amazon, Amber Alert, AmeriSave Mortgage, Anam, Apollo Hospitals, Apple, Aramex, ArmenTel, Asia Insurance 1950, Associated Newspapers, AstraZeneca, AT&T, Athonet, AXA, Axiata, Azerfon, Banca Intesa San Paolo, Banca Transilvania, Batelco, Beeline, Best Western, BlaBlaCar, BMW, Booking.com, Bosch Group, BT, Building Blocks, Bukalapak, Burberry, Capitec, CarDekho, CBN (Central Bank of Nigeria), CDK Global, Chatfuel, Chatlayer.ai, China Mobile, Cigna Health, Cites Gestion, CitNOW, Citrus, Clixie, Coca-Cola, COMFY, Crédit Agricole, Crunch, CTI Africa, Curious Thing, Dahmakan, Danfoss, Daraz, DataMix, Dataphiles, Deloitte, Deutsche Post, DHL, Dialogic, Digitel, DinarPAY, DNB Nor, DocPlanner Group, Doctolib, Doctor Anywhere, Domino’s, Doxy.me, DPD Group, du, EaseMyTrip.com, Ebury, Econet Wireless, Eloqua, Emirates College of Technology, Etam, Etisalat, Euroconsumers, Eurostar, EVA, Everbridge, Eversource, Expresso, FKP Scorpio, Flipkart, FlySafair, Fokker, Foodora, French Government, FZE UAE, Gamigo, Geocell, Geva Group, Glassdoor, GoDaddy, Google, Goosehead Insurance, Grameenphone, Greenpeace, GTBank, Headsets.com, Healthcare at Home, Heineken, Helsenorge, HeyHi, HF Group, Hotelbeds, Houzz, HP, HR Owen, Huawei, Hutch, Hutchison Telecom, IBM, ICICI Bank, Idea Cellular, IKEA, IMImobile, Indosat, Instagram, Insung Information, Interteleco International for Modern Communication Services, ISS, Jawwal, Jazz, Johnson & Johnson, JT Telecom, Juniper Networks, Jysk, Kakao, Koch Strategic Platforms, Kore.ai, Leadsquared, Leanpay, Lebara Mobile, LendingPoint, Levi’s, liveClinic, Lynk, Magyar Telekom, Manulife Singapore, Marham, Masivan S.A.S, Mastercard, medGo, MediaMarkt, Mepal, Meraki, MessengerPeople, Meta, Metaswitch, METRO, mGage, MHP, Michelin, Microsoft, Miro, Mob, Mobifone, MobiFone Vietnam, mobilesquared, MRM, MTD Products, MTN, Mukuru, myElefant, Nederlandse Loterij, Netokracija, New10, Nexi, Next Education, Nickel, NLB Banka, Norwegian Cruise Line, Norwegian Health Agency, Novartis, Novo Nordisk, O2, Office Depot, OLA, Onecom, Ooredoo, OpenCart, OpenMarket, OpenSooq, Oracle, Orange, Oxfam, Paidy, PalFish, Papa John’s Pizza, ParkMobile, Paylogic, Peerless Network, PensionBee, Ping Identity, Plus, Postnord, Proximus, Radware, Raiffeisen Bank, Rakuten Viber, RAM Tracking, Randstad, Rapido, Red Hat, Red je Pakketje, RedEye, Remitly, Responsys, Revolut, Ribbon, Richemont International, Roadmap, Robi, RSPCA, Safaricom, Santander, SAP, Sberbank, SecureAppbox, SEEN, Selligent, Senati, Sequoia, Shift Conference, ShoeBeDo, Shopify, Siemens, Siris, Smart, SnappCar, Sngular, Somtel, Spotify, Standard Bank, STC, Strands, SWAN, Swisscom, Takeaway.com, Tangerine, TanTan, TATA 1mg, Telegram, Tele-Town Hall, Thales, The Financial Times, The Times Group, T-Mobile, TNW (The Next Web), TraceDock, Transcosmos Research & Development Inc, Trellance, Trinity Mirror Group, TTN, Turkcell, Twistellar, TWW, Uber, UKRSIBBANK, Unilever, US Foods, Vertex Pharmaceuticals, Viber, Vibes, Viettel, Vinted, Virgin, Visa, Visionflex, Vodafone, VoicePing, Volpy, VTB Bank, VvAA Groep BV, Wavy, WebEngage, WeFarm, Welthungerhilfe, WeWork, WhatsApp, Wolters Kluwer, WordPress, Wurth, Xenioo, YOOX Net-a-porter, Yousign, Zain, Zipcar, Zomato, Zong 4G.

Table of Contents

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Global Mobile Authentication Market 2023-2028

1.Market Trends & Strategies Table of Contents

1.Key Takeaways & Strategic Recommendations
2.Future Market Outlook
3.Mobile Authentication Regulations
4.Country Readiness Analysis

2.Competitor Leaderboard

1.Juniper Research Competitor Leaderboard
2.Company Profiles

3.Data & Forecasting

1.Market Forecasts & Key Takeaways
2.SMS Forecasts
3.Flash Calling Forecast
4.Phone Number Verify APIs Forecasts
5.Mobile Identity Forecasts
6.OTP Voice Forecasts
7.Device-based Biometrics Forecast
8.OTT Authentication Forecasts