QRコード決済：主要機会、競合スコアボード、市場予測　2022-2026年

Juniper Research’s QR Code Payments report provides a detailed evaluation of the rapidly-changing position of QR codes within the expanding digital payments market. The report considers the adoption and use of QR codes within developing markets, as well as established markets, where competition from contactless payments is rife.

In addition, the report covers current market opportunities, monetisation recommendations, future prospects and the role of the 15 leading QR code payments vendors across the market. The research suite also contains a detailed dataset; providing forecasts for 60 countries across a number of different metrics, including the number of QR code payments users, payment transaction volume, transaction value and national schemes vs third-party schemes.

This research suite comprises:

• Strategy & Forecasts (PDF)
• 5-year Market Sizing & Forecast Spreadsheet (Excel)
• 12 months’ access to harvest Online Data Platform

The research suite includes:

1. Market Trends & Opportunities: Detailed analysis and strategic recommendations for the QR code payments market, including regional analysis, a comprehensive comparison with contactless payments and current trends shaping future prospects.
2. Strategic Analysis: Assessment of future prospects and developments of QR code payments within the digital payments market; focusing on key trends and market challenges. The report also includes an evaluation of 15 QR code payments vendors via a Juniper Research Competitor Leaderboard.
3. Interactive Forecast Excel: Highly granular dataset comprising over 12,800 datapoints; allied to regional and sector analysis tools. Includes regional and key country-level analysis, together with 5-year forecasts for the QR code payments market, including the following segments:
   1. National QR Code Payment Schemes
   2. Third-party QR Code Payment Schemes
   3. Retail Spend Using QR Code Payments
   4. Ticketing Spend Using QR Code Payments
4. harvest Digital Markets Intelligence Centre: Visualises all the data in easy to use and exportable graphs, tables and charts, and features continuous data updates for 12 months.

[プレスリリース]

QR CODE PAYMENTS TO REACH $3 TRILLION GLOBALLY BY 2025, WITH INTEGRATED LOYALTY SCHEMES DRIVING MARKET VALUE

Hampshire, UK – 9^th May 2022: A new study from Juniper Research has predicted that the global spend using QR code payments will reach over $3 trillion by 2025; rising from $2.4 trillion in 2022. This growth of 25% will be driven by the increasing focus on improving the level of financial inclusion in developing regions and providing alternatives to established payment methods in developed regions.

The new research, QR Code Payments: Key Opportunities, Competitor Leaderboard & Marketing Forecasts 2022-2026, identified combined loyalty and payment services via a single QR code as a key strategy for increasing adoption. It predicts that loyalty schemes will encourage repeat use and foster consumer trust in QR codes for payments.

Alipay Tops Juniper Research Competitor Leaderboard

The research reviewed the top 15 QR code payments vendors in the market and evaluated the key factors that led to their respective success. The top 5 vendors were ranked as below:

1. Alipay
2. PayPal
3. WeChat Pay
4. Google Pay
5. UnionPay International

Juniper Research has ranked Alipay as the leader in QR code payments, having built upon its early‑mover advantage to create a portfolio of strong features, including loyalty schemes, online payments, and a food delivery service in the QR space. The report suggests that competitors emulate Alipay’s strategy to create a valuable ecosystem that revolves around QR code payments capabilities, such as loyalty schemes.

National Schemes to Boost QR Growth

The report found that the prospects for adoption and growth are stronger in markets with national schemes in place, due to incentives that promote ease of use for consumers; with increased interoperability being a major enabling factor. In particular, the research found that in India, the transaction value of QR code payments will increase from $62 billion in 2022, to $125 billion in 2026, driven by its national QR code standard and reduced cash usage. Accordingly, we recommend that vendors looking to expand internationally focus on markets with established national schemes.