Report Overview

Juniper Research’s latest SMS Firewalls research provides a comprehensive analysis on the SMS firewalls market, including its market trajectory and future deployment as part of a larger managed security strategy for operators. This report provides tailored recommendations for market stakeholders in the competitive landscape, including mobile operators, firewall service providers and messaging aggregators.

It also incorporates analysis from comprehensive forecasts to identify the best regional opportunities for SMS firewall deployment. These 5-year forecasts include the total SMS traffic, proportion of SMS traffic handled by firewalls and the total vendor revenue generated by this SMS firewall traffic and the regional analysis leverages in-house forecast data for a range of key factors including:

• Addressable User Base
• Disruption Analysis
• End-user Assessment
• Future Business Prospects
• Impact Analysis
• Innovation Analysis
• Multimodal Assessment

Juniper Research’s Competitor Leaderboard, featuring an in‑depth evaluation of 16 major firewall providers, uses a combination of quantitative and qualitative scoring criteria to provide vendor positioning for the market’s leading players.

In addition, Juniper Research also assesses the technologies impacting SMS business messaging traffic and the provision of SMS firewalls services including:

• Biometric Authentication
• Flash Calling
• Growth of OTT Business Messaging
• GSMA Open Gateway API
• WhatsApp Business Messaging Use Cases

This research suite includes:

• Market Trends & Strategies (PDF)
• Competitor Leaderboard (PDF)
• Data & Forecasting (PDF)
• 5-year Market Sizing & Forecast Spreadsheet (Excel)

12 Months’ Access to harvest

KEY FEATURES

• Regional Analysis: Comprehensive coverage featuring regional market analysis on the future of the market in a select 60 countries split by 8 key regions; analysing each region’s potential market growth using the following criteria, paired with supplementary 5-year forecast data.
  • Addressable User Base
  • Disruption Analysis
  • End-user Assessment
  • Future Business Prospects
  • Impact Analysis
  • Innovations Analysis
  • Multimodal Assessment
• Threat Evaluation: This landscape overview assesses current and future technologies which will have a significant impact on the SMS market. These technologies include:
  • Biometric Authentication
  • Flash Calling
  • Growth of OTT Business Messaging
  • GSMA Open Gateway API
  • WhatsApp Business Messaging Use Cases
• Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 16 firewall service providers; positioning them as either an established leader, leading challenger, or disruptor and challenger. Our Competitor Leaderboard scores these companies on a number of criteria including their size of operations in the space, their extent and breadth of market partnerships, sophistication of their platforms, and Juniper Research’s view on each company’s innovation and future business prospects. The companies included in Juniper Research’s SMS Firewalls Competitor Leaderboard are:
  • AMD Telecom
  • BICS
  • Cellusys
  • Cloudmark (Proofpoint)
  • Comviva
  • iBASIS
  • Infobip
  • Mavenir
  • Mitto
  • Mobileum
  • Monty Mobile
  • Openmind Networks
  • Route Mobile
  • Sinch
  • Subex
  • Tanla
• Benchmark Industry Forecasts: 5-year forecasts are provided for the market growth of A2P SMS traffic, the total A2P SMS traffic handled by SMS firewalls, total A2P SMS grey route traffic and total SMS firewall vendor revenue. Metrics are split by our 8 key forecast regions and the 60 countries listed below:
  • North America:
    • Canada, US
  • Latin America:
    • Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru, Uruguay
  • West Europe:
    • Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK
  • Central & East Europe:
    • Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Turkey, Ukraine
  • Far East & China:
    • China, Hong Kong, Japan, South Korea
  • Indian Subcontinent:
    • Bangladesh, India, Nepal, Pakistan
  • Rest of Asia Pacific:
    • Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand, Vietnam
  • Africa & Middle East:
    • Algeria, Egypt, Israel, Kenya, Kuwait, Nigeria, Qatar, Saudi Arabia, South Africa, United Arab Emirates

KEY QUESTIONS ANSWERED

1. What are the factors influencing the SMS firewalls market?
2. Where are the areas of opportunity for SMS firewall investment?
3. How much will the SMS firewall market be worth by 2027?
4. Who are the leading SMS firewall vendors pricing the largest market share in 2023?
5. How will the evolution of SMS fraud impact the development of firewall services over the next 5 years?

DATA & INTERACTIVE FORECAST

Our comprehensive data and interactive forecasts provide a market-leading analysis on the future of the SMS firewalls ecosystem. It assesses the impact of SMS firewalls across a number of use cases, such as the following:

• SMS Firewalls Market Summary, including:
  • Total Number of Mobile Subscribers
  • Total SMS Traffic
  • Total SMS Traffic Monitored by Firewalls
  • Total SMS Firewall Vendor Revenue
• Data Splits for Total Traffic, Revenue and Potential Revenue Loss are also provided for the following markets:
  • A2P SMS Traffic
    • Further split by Grey Route, SS7, SIGTRAN, and Diameter Traffic
  • P2A SMS Traffic
    • Further split by Grey Route, SS7, SIGTRAN, and Diameter Traffic

Geographical splits: 60 countries
Number of tables: 51 tables
Number of datapoints: Over 23,256 datapoints

harvest: Our online data platform, harvest, contains the very latest market data and is updated throughout the year. This is a fully featured platform enabling clients to better understand key data trends and manipulate charts and tables; overlaying different forecasts within the one chart – using the comparison tool. Empower your business with our market intelligence centre, and receive alerts whenever your data is updated.

Interactive Excels (IFxl): Our IFxl tool enables clients to manipulate both forecast data and charts, within an Excel environment, to test their own assumptions using the interactive scenario tool and compare selected markets side by side in customised charts and tables. IFxls greatly increase a client’s ability to both understand a particular market and to integrate their own views into the model.

レポート構成＆価格表

COMPANIES REFERENCED

Interviewed: Cellusys, Infobip, Mobileum, Monty Mobile, Openmind Networks, Route Mobile, Sinch.

Included in Juniper Research Competitor Leaderboard:
AMD Telecom, BICS, Cellusys, Cloudmark, Comviva, iBASIS, Infobip, Mavenir, Mitto, Mobileum, Monty Mobile, Openmind Networks, Route Mobile, Sinch, Subex, Tanla.

Mentioned: A1 Telekom, Accenture, Accura Scan, ACL Mobile, Adax, Adobe, AFS (Arab Financial Services), Airtel, Alfa Orascom Telcom, Alfa-Bank Kazakhstan, Allied Bank, Altice DR, Amazon, América Móvil, Anam, Arbor, Arelion, Ares Management, Aruba.it, Asia Insurance 1950, Audax Private Equity, Auth0, Axiata, Bahrain Financing Company B.S.C, Bank of Maharashtra, Batelco, Bharti Airtel, BICS, BlaBlaCar, BlackRock, Bolt, Booking.com, BSNL, BT, Bukalapak, CarDekho, Celcom, Chatlayer, China Mobile, Citrus, Coca-Cola UAE, Comcast, Comfone, Cox, Cyberforce, Dahmakan, Daraz, Deutsche Telekom, Dhiraagu, Dialogic, Digitel, DinarPAY, Dish, dsTest, du, EaseMyTrip.com, Econet Global, EE, ElevenPaths, Emirates, Ericsson, Etisalat, Expresso, Fastweb, Gamigo, Gamooga, Geva Group, Glo, GMS Group, Google, Grameenphone, GSMA, GTBank, H.I.G Technology Partners, Healthcare at Home, HF Group, HORISEN, HP, HubSpot, Hutch, Hutchison Telecom, IBM, ICICI Bank, Idea Cellular, Impact Mobile, Indosat, Infobip, Inteliquent, IOCL, Jawwal, Jazz, JT Telecom, Kakao, Karix Mobile, KPN, Leanpay, Lebara Mobile, LINE, LinkedIn, Mada, Marham, Masivian S.A.S, medGo, MEO, MessageMedia, MessengerPeople, Meta, Microsoft, Mitel Mobility, Mob, Mobifone, MobiFone Vietnam, Mobius, Monaco Telecom, MTN, Mukuru, NEC, Netokracija, Nickel, NLB Banka, NOS, O2, Ooredoo, OpenMarket, OpenSooq, Oracle, Orange, P&G, Papa John’s Pizza, Pathwire, Plus, POST Luxembourg, Proofpoint, Proximus, QRoam, Radware, Raiffeisen Bank, Rakuten Viber, Ranzure, Rapido, Rappi, Red Hat, Ribbon, RoamsysNext, Robi, Safaricom, Salesforce, SAMA, SAP Digital Interconnect, Sberbank, Senati, SFR, ShoeBeDo, Sigos, Sippio, SK Telecom, Smart, Smartfren Telekom Tbk, Snowflake, SoftBank, Somtel, Sparkle, Strands, SWAN, Swedish Export Credit Corporation, Swisscom, Syniverse, Tata Communications, TDC, Tele2, Teledgers Technologies, Telefónica, Telegram, Telekom Deutschland, Telekom Slovenije, Telenor Group, Temasek Holdings, Thales, Thoma Bravo, TIS, T-Mobile, TNS, Tofane Global, TTN, Twilio, tyntec, UBA, Uber, Umlaut, Unilever, Veon, Viber, Vietnamobile, Viettel, VMware, Vodafone, VoerEir, Volpy, VTB Bank, Walleye, WAVY Global, WeDo Technologies, WeFarm, Welthungerhilfe, WhatsApp, WorkIndia, Wurth, X‑Connect, XL Telecom, Xura, Yandex, Yousign, Zain, Zapier, Zong 4G.

[プレスリリース]

NEW MOBILE MESSAGING MARKET INTELLIGENCE CENTRE REVEALS THE $160 BILLION OPPORTUNITY FOR OPERATORS & MESSAGING VENDORS

Hampshire, UK – 6^th June 2023: Juniper Research, the foremost experts in global messaging markets, launched today the telecom industry’s most comprehensive mobile messaging research subscription; designed to provide operators and vendors with the clearest and deepest view of the opportunities developing within this $160 billion market.

Mobile Messaging Market Intelligence Centre

Several leading operators and messaging vendors are already benefitting from the unparalleled insights offered by the Mobile Messaging Market Intelligence Centre, which includes:

• Highly granular data and forecasts – Over 400,000 statistics, covering 60 countries and 8 key regions, accessible online or via interactive Excel spreadsheets.
• Industry insights – Market and trend analysis, matched with analyst commentary, opinion and strategic assessment.
• Competitive analysis – Competitor appraisals and market positioning for over 50 vendors via the Juniper Research Competitor Leaderboard.
• Complete sector coverage – Trusted research reports covering A2P Messaging, CPaaS, and OTT Business Messaging.

Market-leading Research for Market-leading Innovators

Juniper Research offers unparalleled client support to subscribers of the Mobile Messaging Market Intelligence Centre; including the ability to work with Juniper Research’s expert messaging analysts and leverage extensive market data and forecasts for key sectors such as:

• A2P Messaging
• CPaaS
• Mobile Messaging
• OTT Business Messaging
• RCS Business Messaging
• SMS Firewalls

All subscribers enjoy complimentary access to harvest, an intuitive online data platform that allows users to explore, analyse and compare market data across sectors and countries. Updates are made quarterly, keeping track of the latest market developments.

Tony Crabtree – Founder & CEO commented: “Emerging technologies, unpredictable SMS pricing and new monetisation models from OTT providers are causing substantial disruption to established mobile messaging strategies. This new subscription offers a vital roadmap for stakeholders, providing them with the tools to understand and identify threats and opportunities, make smarter decisions, and gain competitive advantage.”

The new Mobile Messaging Market Intelligence Centre offers the most cost-effective use of an organisation’s budget; delivering enterprise-wide licencing, expert support, and quarterly forecast updates at an unbeatable price.

Juniper Research provides research and analytical services to the global hi-tech communications sector; providing consultancy, analyst reports and industry commentary.

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1.Market Trends & Strategies Table of Contents

1.Key Takeaways & Strategic Recommendations
2.Future Market Outlook
3.Regional Analysis

2.Conpetitor Leaderboard Table of Contents

1.Juniper Research Competitor Leaderboard
2.Vendor Profiles

3.Data & Forecasting Table of Contents

1.Market Data & Future Outlook
2.A2P SMS Messaging
3.P2A SMS Messaging