Global AdTech Market: 2024-2029
| 出版社 | Juniper Research |
| 出版年月 | 2024年9月 |
| 価格タイプ | Full Research Suite |
| 価格 | GBP 3,250 |
| 種別 | 英文調査報告書 |
| ※ | ※価格表をご参照ください。 |
目次はEメールでお送りいたします。「お問い合わせ」よりお申し付けください。
Overview
Our AdTech research suite provides an in-depth analysis of the advertising technology market; addressing the major drivers of this growing market, and offers strategic recommendation so that vendors can best capitalise on this market growth. It investigates the shift to programmatic advertising and the impact that AI and machine learning are having on the market.
AdTech リサーチ スイートは、広告テクノロジー市場の詳細な分析を提供します。この成長市場の主な推進要因に対処し、ベンダーがこの市場の成長を最大限に活用できるように戦略的な推奨事項を提供します。プログラマティック広告への移行と、AI と機械学習が市場に与えている影響を調査します。
Additionally, it identifies the key challenges facing the market, including advertising fraud, privacy regulations, and increased sustainability pressures. The research provides an overview of 17 major players within the AdTech market, and positions vendors as Established Leaders, Leading Challengers, or Disruptors & Challenges via the Juniper Research Competitor Leaderboard. It also provides data and forecasts for the total number of businesses using digital advertising and total spend on AdTech, including market size by region, and includes a split by 4 key digital advertising channels:
- Connected TV
- DOOH (Digital out of Home)
- Mobile & In-App
- Online
The suite includes both a data deliverable; sizing the market and providing key forecast data across 60 countries, accompanied by a strategy and trends report; delivering a complete assessment of the key trends, challenges and recommendations for stakeholders within the AdTech market. Together, they provide an essential tool for a comprehensive understanding of this evolving market; enabling AdTech vendors to shape their future strategy.
Key Features
- Key Takeaways & Strategic Recommendations: Comprehensive analysis of the key findings for the AdTech market, accompanied by strategic recommendations for stakeholders from AdTech platforms.
- Market Dynamics: Insights into key trends within the AdTech market, including key market drivers featuring the increased demand from businesses for digital advertising services and the use of AI and machine learning to optimise advertising campaigns. It also addresses the challenges facing the AdTech market, including ad fraud and privacy regulations, and provides a SWOT analysis of SSPs (supply-side platforms) and DSPs (demand-side platforms).
- Benchmark Industry Forecasts: The overview of the AdTech market includes global forecasts for total spend across the different advertising channels (mobile & in-app, online, connected TV, and DOOH, and total spend which is attributed to AdTech.
- Juniper Research Competitor Leaderboard: Key player product and positioning, and capability and capacity assessment for 17 vendors within the AdTech market, via the Juniper Research Competitor Leaderboard:
- Adform
- Adobe
- Amazon Ads
- Basis Technologies
- Criteo
- Equativ
- Infillion
- InMobi
- Mediaocean
- Meta
- Microsoft
- NextRoll
- Nexxen
- The Trade Desk
- Yahoo Advertising
- Zeta
Research Deliverables
Market Data & Forecasts
The market-leading research suite for the AdTech market includes access to the full set of forecast data of 34 tables and over 15,500 datapoints. Metrics in the research suite include:
- Total Number of Businesses Using Digital Advertising
- Total Spend on Digital Advertising
- Total Spend on AdTech
- Total Losses due to Ad Fraud
Metrics are provided for the following key channels:
- Mobile & In-App
- Online
- Connected TV
- DOOH (Digital out of Home)
Juniper Research Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: Users benefit from the ability to search for specific metrics; displayed in for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
- Country Comparison Tool: Users can select countries and compare each of them for specific countries. The ability to export graphs is included in this tool.
- What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via 5 interactive scenarios
レポート構成＆価格表
Juniper Research（ジュニパーリサーチ）は2001年に設立された英国の市場調査会社です。設立当初より通信関連の最新技術／サービス市場関連調査レポートを中心に出版しています。Juniper Researchの市場調査レポートのご購入前のご質問、サンプルページのご依頼、その他レポートに関するご質問はいつでもお気軽にお問合せください。
※2024年4月より既刊レポートを含む全レポートの価格が値上げされました。弊社ウェブサイトでも順次価格のアップデートは行いますが、旧価格で表示されているレポートも新価格でのお取り扱いとなります。予めご了承ください。
見積りおよび詳細は各レポートページよりお気軽にお問い合わせください。
ご購入に関するご案内
- ご注文方法
- レポートページ内のお問い合わせフォームより見積もりをご請求ください。確認次第、円建ての見積書と発注書をお送りいたします。
- 価格
- ウェブサイトに記載の外貨を見積日のTTSレートで換算後消費税を加えた金額が弊社からの請求金額になります。
※手数料はいただいておりません。
- ウェブサイトに記載の外貨を見積日のTTSレートで換算後消費税を加えた金額が弊社からの請求金額になります。
- ライセンス
- 企業ライセンス（一企業内で共有可能）
- 納期
- ご注文後3営業日以内
- 納品形態
- Eメール
- その他
- Juniper Researchのポリシーにより、ご注文時にJuniper ResearchのTerms＆Conditionsのご確認をお願いしております。詳細はお問合せください。
- 商品の性質上、ご注文後のキャンセル/返品/交換はできません。ご了承ください。