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世界のRCSビジネスメッセージ市場　2024-2029年

Global RCS Business Messaging Market: 2024-2029

世界のRCSビジネスメッセージ市場　2024-2029年

商品番号 : SMB-43376

出版社Juniper Research
出版年月2024年11月
価格タイプull Research Suite
価格GBP 4,250
種別英文調査報告書
※※部分購入も可能です。価格表をご参照ください。

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世界のRCSビジネスメッセージ市場　2024-2029年12

Overview

Our latest RCS (Rich Communication Services) Business Messaging research suite comprises comprehensive and insightful analysis of key factors driving this advancing market, with focus on how Apple’s entrance into the market will impact growth over the next two years. The report enables stakeholders from network operators and messaging vendors to understand the major factors influencing growth in the market, and where the key investment opportunities are for RCS business messaging next year.

当社の最新の RCS (リッチコミュニケーションサービス) ビジネスメッセージング調査レポートは、Apple の市場参入が今後 2 年間の成長にどのような影響を与えるかに焦点を当て、この進歩する市場を推進する主要な要因に関する包括的かつ洞察力に富んだ分析で構成されています。このレポートにより、ネットワークオペレーターやメッセージングベンダーの関係者は、市場の成長に影響を与える主な要因と、来年の RCS ビジネスメッセージングに対する主要な投資機会がどこにあるのかを理解することができます。

The RCS business messaging market report includes several different options that can be purchased separately, including access to a market forecast of the adoption and future growth of the RCS business messaging market; a detailed study highlighting the latest market trends and opportunities, and a Competitor Leaderboard document containing an analysis of the major players in the RCS messaging space. The coverage can also be purchased as a full research suite, containing all of these elements, and including a substantial discount.

RCS ビジネスメッセージング市場レポートには、個別に購入できるいくつかの異なるオプションが含まれています。これには、RCS ビジネスメッセージング市場の採用と将来の成長に関する市場予測へのアクセスが含まれます。最新の市場動向と機会に焦点を当てた詳細な調査と、RCS メッセージング分野の主要企業の分析を含む競合他社リーダーボード文書です。

世界のRCSビジネスメッセージ市場　2024-2029年
Global RCS Business Messaging Market

The study provides a critical tool for stakeholders in the telecoms industry for navigating this rapidly growing market; allowing vendors to shape their future strategy with RCS business messaging monetisation, and capitalise on emerging opportunities as RCS takes off in markets where Apple has a high market share. Its extensive coverage makes this RCS business messaging market analysis research suite an incredibly valuable resource for examining the future of this market as it reaches an inflection point.

 

Key Features

  • Market Dynamics: Provides detailed insight into the outlook of the RCS business messaging market; assessing the key drivers to future market growth, including the impact of Apple’s entrance into the market. It addresses the key factors that will impact the growth of RCS business messaging next year, including operator onboarding with Google Jibe, the brand verification process, and competition from third-party OTT (over-the-top) messaging platforms. The research also explores the different messaging types, including authentication, transactional, promotional, and conversational, and examines the key opportunities for each. Moreover, it includes a Country Readiness Index, which assesses the market opportunities across 60 countries, identifying the countries which must be of focus for messaging vendors next year.
  • Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities, industry trends and findings within the RCS business messaging market; accompanied by key strategic recommendations for stakeholders.
  • Benchmark Industry Forecasts: The market size and forecasts for RCS business messaging include 5-year forecasts for total number of RCS business messages sent per annum, and total revenue from RCS business messaging. It also splits RCS business messaging revenue by billing model, including the pay-per-message, session-based, access-based and call-to-action-based billing model. The forecast breaks down RCS business messaging traffic into four key use cases:
    • Authentication
    • Conversational
    • Promotional
    • Transactional
  • Juniper Research Competitor Leaderboard: Key industry player capability and capacity assessment for 17 RCS Business Messaging vendors, via the Juniper Research Competitor Leaderboard.

Research Deliverables

世界のRCSビジネスメッセージ市場　2024-2029年 123

世界のRCSビジネスメッセージ市場　2024-2029年 1234

Market Data & Forecasts

The market-leading research suite for the RCS Business Messaging market includes access to the full set of market forecast data of 54 tables and over 24,000 datapoints. Metrics in the research suite include:

  • Total Number of RCS Business Messages, split into:
    • Authentication
    • Transactional
    • Promotional
    • Conversational
  • Total Revenue from RCS Business Messages, split by billing model:
    • Pay-per-message (Single RCS/ Basic RCS)
    • Session-based
    • Access-based
    • Call-to-action-based

Juniper Research Interactive Forecast Excel contains the following functionality:

  • Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
  • Country Data Tool: This tool lets users look at metrics for all key regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
  • Country Comparison Tool: Users can select countries and compare each of them for specific countries. The ability to export graphs is included in this tool.
  • What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via five interactive scenarios.

Market Trends & Strategies Report

This market study examines the RCS Business Messaging landscape in detail, assessing the impact of Apple supporting RCS on the growth of RCS business messaging in 2025. The report delivers an in-depth analysis of the strategic opportunities for vendors; addressing key challenges impacting future growth, and how stakeholders must navigate these to maximise growth of the RCS business messaging market next year.

It also evaluates country level opportunities for RCS business messaging growth via Juniper Research’s Country Readiness Index, identifying the key markets that messaging vendors should focus on next year.

Competitor Leaderboard Report

This RCS business messaging market study includes a Competitor Leaderboard report, which provides detailed evaluation and market positioning of 17 RCS business messaging vendors. The vendors are positioned as established leaders, leading challengers or disruptors and challengers based on product and capability assessments.
Juniper Research Competitor Leaderboard for RCS Business Messaging, including key players:

  • Cisco Webex
  • CM.com
  • Comviva
  • Esendex
  • GMS (Global Message Services)
  • Gupshup
  • Infobip
    Interop Technologies
  • LINK Mobility
  • Messaggio
  • Route Mobile
  • Sinch
  • Soprano Design
  • Syniverse
  • Tata Communications
  • Twilio Inc
  • Vonage

This document is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by a robust methodology.

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世界のRCSビジネスメッセージ市場　2024-2029年 1234

世界のRCSビジネスメッセージ市場　2024-2029年 12345

プレスリリース

RCS Business Messaging Traffic to Grow 50% in 2025

Hampshire UK – 4th November 2024: A new study from Juniper Research, the foremost experts in telecommunications markets, has found that Rich Communication Services (RCS) business messaging traffic will reach 50 billion messages globally in 2025; Apple’s first full year of support for the technology. This represents a single-year growth from 33 billion in 2024.

However, operators must partner with RCS business messaging (RBM) service providers which work with enterprises to create viable RBM ecosystems enabling large-scale growth of business messaging traffic. The study predicts that, in doing so, operators will best position their solutions for accelerated growth in RBM traffic in 2026 and beyond.

Barriers to Growth in 2025…

To achieve this large-scale growth, the study urges operators to prioritise onboarding their RCS services to Google’s Jibe platform in 2025, for increased network interoperability and the reduced investment required to launch services. However, it anticipates a slow onboarding process will delay global RBM traffic growth in 2025.

…But Traffic to Accelerate in 2026

The study found that RBM will have a significant opportunity for growth in 2026, owing to increased operator support. Apple is also expected to expand RBM capabilities to more countries throughout 2025; driving further growth in 2026. In turn, the report forecast that global RBM traffic will reach 200 billion messages by 2029.

Research Author Molly Gatford commented: “Accelerating growth of RBM in 2026 will also require operators to offer basic RCS messages at the same price as SMS. This will support enterprises’ transition from SMS to RBM for transactional messaging, increasing familiarity with the channel to drive future growth.”

About the Research Suite

The new research suite offers the most comprehensive assessment of the RCS business messaging market to date, including market analysis and in-depth forecasts for 60 countries. The dataset contains more than 24,000 market statistics within a five-year period. It includes a ‘Competitor Leaderboard’ plus an examination of current and future market opportunities.

Juniper Research has, for two decades, provided market intelligence and advisory services to the global telecommunications sector, and is retained by many of the world’s leading network operators and communications platforms.

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