Subscription Economy Market: 2025-2030
商品番号 : SMB-54465
| 出版社 | Juniper Research |
| 出版年月 | 2025年7月 |
| 価格タイプ | Full Research Suite |
| 価格 | GBP 4,250 |
| 種別 | 英文調査報告書 |
| ※ | ※部分購入も可能です。価格表をご参照ください。 |
Juniper Research 「サブスクリプションエコノミー市場 2025-2030年 – Subscription Economy Market: 2025-2030」は進化する市場の包括的かつ洞察力に富んだ分析を提供し、サブスクリプション管理プロバイダから規制当局やサブスクリプションプロバイダに至るまでの関係者が将来の成長、主要な傾向、競争環境を理解する際に有益となる情報を提供します。
この市場をリードする調査には、年齢層別に主要な消費者行動を評価する消費者行動分析が含まれており、サブスクリプション管理プロバイダーとサブスクリプションプロバイダーが収益を最大化するための戦略的な推奨事項を提供しています。さらに、ジュニパーリサーチのCountry Readiness Index（国別準備指数）も掲載されており、各地域におけるサブスクリプションの現状と将来の機会を国レベルで分析しています。
Overview
Juniper Research’s Subscription Economy research suite provides a comprehensive and insightful analysis of this progressing market, enabling stakeholders, from subscription management providers to regulators and subscription providers, to understand future growth, key trends and the competitive environment.
The market-leading study includes a consumer behaviour analysis which evaluates the key consumer behaviour according to age group; providing strategic recommendations for subscription management providers and subscription providers to maximise revenue. Additionally, it features Juniper Research’s Country Readiness Index, which provides a country-level analysis of the current and future opportunities of subscriptions in each geography. The coverage can also be purchased as a full research suite containing all these elements, and a substantial discount.
The research suite includes several different options that can be purchased separately, including access to data mapping the adoption and future growth of the subscription economy market over the next 5 years, split by the following market segments:
- Delivery Service
- Digital Music
- Digital Spoken Word
- Digital Video
- Fitness and Wellness
- Mobility-as-a-Service (MaaS)
- Multiservice
- Physical Goods Boxes
- Physical Goods Items
- Software
- News and Magazines
- Video Games
It also provides an insightful study uncovering the latest trends and opportunities within the subscription economy market, including the use of AI and automation in subscription management platform solutions, and the rising adoption of subscription bundling that enables more flexible and simplified subscription management for consumers. Additionally, it features an extensive analysis of the 20 market leaders in the subscription economy space.
Collectively, these documents provide a critical tool for understanding this profitable market. They allow subscription management providers and subscription providers to shape their future strategy, and capitalise on future growth opportunities in digitally-transforming regions. This research suite’s extensive coverage makes it a valuable tool for navigating this robust market.
All report content is delivered in the English language.
Key Features
- Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities, key findings and key strategic recommendations for subscription management providers, subscription providers, and regulators.
- Market Outlook: Insights into key drivers and market trends within the subscription economy market; addressing challenges posed by subscription fatigue and highly saturated markets, and how these can be overcome. It also provides an analysis of the current and future trends in the subscription economy market; revealing strategic recommendations for subscription management providers and subscription providers to capitalise on changing consumer behaviour. Furthermore, it highlights key monetisation opportunities for subscription providers across multiple market segments (Delivery Service, Digital Music, Digital Spoken Word, Digital Video, Fitness and Wellness, Physical Goods Boxes, Physical Goods Items, MaaS, Multi-service, News and Magazines, and Video Games).
- Benchmark Industry Forecasts: The market size and forecast for the subscription economy market, including total subscription revenue, total number of subscription payments, and total number of subscriptions. The forecast further breaks down total subscription revenue and total number of subscriptions by the market segments, as well as by key payment method types, including direct debit, bill pay, digital wallets, Open Banking, card payments, and alternative payment methods.
- Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 20 subscription management providers, via the Juniper Research Competitor Leaderboard, featuring subscription market size for major players in the subscription management industry.
Research Deliverables
Market Data & Forecasting Report
The market-leading research suite for the Subscription Economy market includes access to the full set of forecast data of 157 tables and over 71,500 datapoints. Metrics in the research suite include:
- Total Number of Subscriptions
- Total Subscription Revenue
These metrics are provided for the following key market segments:
- Delivery Service
- Digital Music
- Digital Spoken Word
- Digital Video
- Fitness and Wellness
- Mobility-as-a-Service (MaaS)
- Multiservice
- Physical Goods Boxes
- Physical Goods Items
- Software
- News and Magazines
- Video Games
The forecast further splits the above metrics, as well as the total number of subscription payments, by the following payment types:
- Direct Debit
- Bill Pay
- Digital Wallets
- Open Banking
- Card Payments
- Alternative Payment Methods
Juniper Research Interactive Forecast Excel contains the following functionality:
- Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
- Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
- Country Comparison Tool: Users can select countries and compare each of them. The ability to export graphs is included in this tool.
- What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via 5 interactive scenarios.
Market Trends & Strategies Report
This report provides a detailed outlook for the market; assessing market trends and the factors shaping the evolution of this growing market. Technological developments, particularly in AI, have led to real-time payments; enabling new subscription models such as usage-based models. It also evaluates challenges posed by tightening regulations, as governments continue to target subscription traps.
This report delivers an insightful analysis of the strategic opportunities for subscription management providers and subscription providers, and strategic recommendations to overcome emerging market challenges, such as subscription fatigue. It also features an evaluation of key market segment opportunities for subscription providers and subscription management providers; highlighting key markets with the highest growth potential.
Competitor Leaderboard Report
The Competitor Leaderboard report provides a detailed evaluation and market positioning for 20 leading vendors in the subscription economy space. The vendors are positioned as an established leader, leading challenger, or disruptor and challenger, based on capacity and capability assessments:
- Aria Systems
- Billsby
- Chargebee
- ChargeOver
- Cleverbridge
- Cloudmore
- FastSpring
- Gotransverse
- Maxio
- Oracle
- Ordway Labs
- Paddle
- Recharge
- Recurly
- Salesforce
- SAP
- Stripe
- Verifone
- Zoho Corporation
- Zuora
This document is centred around the Juniper Research Competitor Leaderboard; a vendor positioning tool that provides an at-a-glance view of the competitive landscape in a market, backed by a robust methodology.
Subscription Economy FAQs
- The Subscription Economy Research Report provides a detailed analysis of the rapidly growing subscription-based market. It covers trends, growth opportunities, and challenges within the sector, such as consumer behaviour, regulatory changes, and innovations in subscription payment methods. The report also includes a market share analysis and a regional breakdown of subscription economy growth, as well as in-depth insights into the 20 leading subscription management platforms in the space.
- This report is valuable for businesses involved in the subscription economy, including payment companies, subscription management platforms, and businesses with a subscription-based model. It is particularly useful for stakeholders looking to understand future growth prospects and market trends, as well as those aiming to enhance their subscription strategies.
- Yes, the Subscription Economy Research Report is available for purchase directly from the Juniper Research website. The report is offered in separate elements, including data on future market growth and an analysis of the top 20 market leaders, as well as a Full Research Suite offering all elements at a discount.
- The research includes comprehensive data on the adoption and growth of the subscription economy, including revenue forecasts for both digital and physical subscription models. It also offers insights into key trends, market challenges, and detailed analysis of market leaders. The data is split by key regions and includes a future outlook for the sector.
- In addition to the Subscription Economy reports, Juniper Research offers strategic consulting, access to the Harvest data platform, and Interactive Forecasts (IFxls). These services allow clients to manipulate data and forecast scenarios, offering valuable tools for businesses to refine their strategies and gain deeper insights into the subscription economy market.
- Juniper Research is a trusted leader in market intelligence, providing actionable insights and high-quality data essential for navigating the subscription economy. With in-depth market forecasts, comprehensive competitor analysis, and strategic recommendations, their research enables businesses to stay ahead in a fast-evolving and competitive market.
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プレスリリース
サブスクリプションエコノミーの上位企業はRecurly、Zuora、Zoho～Juniper Researchの最新調査
2025年7月14日、英国ハンプシャー州
フィンテックおよび決済市場の専門調査会社であるJuniper Researchは2025年の世界のサブスクリプション管理プラットフォームのトップ企業を明らかにしました。
Juniper Researchのリーダーボードは経営規模、業務計画、請求サービスの網羅性などの厳しい基準の下、サブスクリプションエコノミーのプレイヤ20社を評価し、その結果、2025年の上位企業として下記3社を選定しました。
1. Recurly
2. Zuora
3. Zoho
2025年のサブスクリプションエコノミーの競合リーダーボードは下記の通りです。
Source: Juniper Research
Juniper Researchは利用しているサブスクリプションサービスの管理に精神的に圧倒されてしまう「サブスク疲れ」という増加傾向にある問題について、この3社のサブスクリプションプラットフォームが最も取り組んでいると考えています。Juniper Research「サブスクリプションエコノミー市場 2025-2030年 – Subscription Economy Market: 2025-2030」では市場をリードしているプラットフォームの主な特徴として、利用者の必要に沿った段階的あるいは利用状況に応じた支払いなど、利用者が課金方法を選択できるフレキシブルなサブスクリプションを挙げています。
市場リーダーとしての立場を確固とするためには、Juniper Researchのレポートでは上位ベンダーが顧客行動の追跡とパーソナライゼーションツール提供において既存の技術スタックにAIを早急に組み込むことを提案しています。
プラットフォームへのAI活用により、ユーザーの好みにより近いサービスと課金モデルへと発展できるようになります。サブスクリプション市場が飽和状態に進むなか、Juniper Researchはは競合プラットフォームとの差別化を図るために、サブスクリプション管理プラットフォームは予測AIへの投資をすべきと考えています。
調査レポートの著者であるMichelle Joynsonは次の通り述べています。
「サブスクリプション管理プラットフォームは基本的な機能のその先へ進まないといけません。AIのコストが下がり、パーソナライゼーションやダイナミックプライシングのためにAIを統合させることは戦略的に不可欠となっています。AI実装の最終的なゴールは新サービスの急速な展開を通じて、顧客維持を最大化させることであるべきです。」
Juniper Research 「サブスクリプションエコノミー市場 2025-2030年 – Subscription Economy Market: 2025-2030」は進化する市場の包括的かつ洞察力に富んだ分析を提供し、サブスクリプション管理プロバイダから規制当局やサブスクリプションプロバイダに至るまでの関係者が将来の成長、主要な傾向、競争環境を理解する際に有益となる情報を提供します。
Recurly, Zuora, and Zoho Top Juniper Research Subscription Economy Leaderboard for 2025
Hampshire, UK – 14th July 2025: A new study from Juniper Research, the foremost experts in fintech and payment markets, has identified the leaders in subscription management platforms globally for 2025.
The Leaderboard evaluated 20 key subscription economy players against a robust set of criteria, including the size of their operations, commercial proposition and the comprehensiveness of their billing service. The top 3 platforms for 2025 are:
- Recurly
- Zuora
- Zoho
The 2025 Subscription Economy Competitor Leaderboard is shown below:
Source: Juniper Research
Juniper Research believes that these companies’ subscription platforms are best positioned to tackle the growing issue of subscription fatigue, where consumers are overwhelmed by the number of subscriptions they must manage. The report identified flexible subscription billing as a key feature of market-leading platforms; enabling customers to select the billing model, such as tiered or usage-based billing, according to their requirements.
To solidify their market-leading positions, the study strongly urges leading vendors to embed AI into their existing technology stacks to track consumer behaviour and offer personalisation tools. By leveraging AI, these platforms can develop services and billing models that align more closely with the user’s preference. As the market for subscriptions becomes increasingly saturated, Juniper Research believes that subscription management platforms must invest in predictive AI to further differentiate themselves from competing platforms.
Research author Michelle Joynson remarked: “Subscription management platforms must go beyond basic functionality to stand out. As the cost of AI declines, integrating AI for personalisation and dynamic pricing is a strategic imperative. The end goal for implementing AI must be to maximise customer retention through the rapid deployment of new services.”
About the Research
The research suite offers a comprehensive assessment of the subscription economy market, including insightful market analysis and in-depth forecasts for 60+ countries. The dataset contains over 71,500 market statistics within a five-year period. It includes a ‘Competitor Leaderboard’ and an examination of current and future market opportunities.
Juniper Research（ジュニパーリサーチ）は2001年に設立された英国の市場調査会社です。設立当初より通信関連の最新技術／サービス市場関連調査レポートを中心に出版しています。Juniper Researchの市場調査レポートのご購入前のご質問、サンプルページのご依頼、その他レポートに関するご質問はいつでもお気軽にお問合せください。
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