マーケティングクラウド プラットフォーム市場 : 2027 年までの世界予測

出版:MarketsandMarkets(マーケッツアンドマーケッツ) 出版年月:2022年9月

マーケティングクラウド プラットフォーム市場 : コンポーネント (プラットフォームとサービス)、展開モード (パブリッククラウドとプライベートクラウド)、マーケティング機能、組織の規模、業種と地域別 – 2027 年までの世界予測
Marketing Cloud Platform Market by Component (Platforms and Services), Deployment Mode (Public Cloud and Private Cloud), Marketing Functions, Organization Size, Vertical and Region – Global Forecast to 2027

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The global marketing cloud platform market size is expected to grow from USD 11.7 billion in 2022 to USD 17.8 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 8.7% during the forecast period.

マーケティングクラウド プラットフォーム市場 : コンポーネント (プラットフォームとサービス)、展開モード (パブリック クラウドとプライベート クラウド)、マーケティング機能、組織の規模、業種と地域別 - 2027 年までの世界予測

Businesses can send automated messages to customers via email, the web, social media, and text using the marketing cloud platform. Marketing workflows, which are collections of guidelines, control the automatic sending of messages. It can be created from scratch, customized using templates, or changed mid-campaign to improve performance on a marketing cloud platform.
As per organization size, the SMEs segment to grow at a higher CAGR during the forecast period
SMEs are anticipated to develop at a higher CAGR of 10.6% during the forecast period, while the large enterprises sector is expected to hold a larger market share based on organization size. Therefore, the adoption of marketing cloud platforms is comparatively higher in large organizations than in SMEs. SMEs are increasingly implementing marketing cloud platform solutions. As a result of the more intense competition in the industry, SMEs are predicted to invest in marketing cloud platform products and services and implement go-to-market plans to make better business choices. Implementing marketing cloud platforms and related services is anticipated to increase SMEs’ ability to manage risk, decrease administrative costs, comply with regulations, and achieve beneficial business outcomes.

As per regions, Asia Pacific to grow at the highest CAGR during the forecast period
As per regions, the Asia Pacific is estimated to hold the highest Compound Annual Growth Rate (CAGR) of 10.5% in the marketing cloud platform market. The major economies in the Asia Pacific region, such as China, India, Japan, and the rest of Asia Pacific, showcase a rapid rate of the marketing cloud platform. The region’s marketing cloud platform market is anticipated to be driven by untapped prospective markets, growing penetration of cutting-edge technologies, and application development in numerous industries. As businesses in the region quickly adopt marketing cloud platforms to cater customers a better experience, the market for these platforms is expanding quickly in Asia Pacific. Marketing cloud platforms are being widely adopted by the BFSI, retail and consumer goods, and media and entertainment industries to improve their marketing efforts. As a result, vendors of marketing cloud platforms are looking toward the Asia Pacific as a region with strong development potential for their marketing cloud platforms.

As per component, services segment to grow at higher CAGR during the forecast period
As per component, the services segment is estimated to hold the highest Compound Annual Growth Rate (CAGR) of 9.9% in the marketing cloud platform market. Marketing cloud platforms are further categorized into professional services and managed services. The professional services segment is further sub segmented into consulting, integration and implementation services, and training, support, and maintenance. The services segment of the marketing cloud platform will have a bright future in various marketing application integrations. Managed services are services provided by outside suppliers to handle business operations difficulties. These services enable reducing expenses, raising overall revenue, and enhancing productivity.

Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the marketing cloud platform market.
 By Company: Tier I: 32%, Tier II: 49%, and Tier III: 19%
 By Designation: C-Level Executives: 33%, D-Level Executives: 22%, and Managers: 45%
 By Region: Asia Pacific: 35%, Europe: 20%, North America: 40%, Rest of World: 5%
The report includes the study of key players offering marketing cloud platforms. It profiles major vendors in the marketing cloud platform market. Some of the major marketing cloud platform market vendors are Adobe (US), Salesforce (US), Oracle (US), Pegasystems (US), HubSpot (US), SAP (Germany), SAS (US), Redpoint Global (US), Cheetah Digital (US), Acoustic (US), Braze (US), Acquia (US), Cision (US), Insider (US), Sitecore (US), Resulticks (US), Fico (US), Selligent (Belgium), Zeta Global (US), Algonomy (US), Platformly (British Virgin Islands), Mapp (US), ConvertLab (China), SocialPilot (US), OneSignal (US), Bluecore (US), CleverTap (US), Optimove (US), MoEngage (US), and Iterable (US).

Marketing Cloud プラットフォーム市場 : コンポーネント (プラットフォームとサービス)、展開モード (パブリック クラウドとプライベート クラウド)、マーケティング機能、組織の規模、業種と地域別 - 2027 年までの世界予測
Research Coverage
The market study covers the marketing cloud platform market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as components, deployment types, marketing functions, organization sizes, verticals, and regions. It includes an in-depth competitive analysis of the market’s key players, their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report
The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall marketing cloud platform market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the market’s pulse and provides them with information on key market drivers, restraints, challenges, and opportunities.


目次

1 INTRODUCTION 40
1.1 STUDY OBJECTIVES 40
1.2 MARKET DEFINITION 40
1.2.1 INCLUSIONS AND EXCLUSIONS 41
1.3 MARKET SCOPE 42
1.3.1 MARKET SEGMENTATION 42
1.3.2 REGIONS COVERED 43
1.3.3 YEARS CONSIDERED 43
1.4 CURRENCY CONSIDERED 44
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017–2021 44
1.5 STAKEHOLDERS 44
2 RESEARCH METHODOLOGY 45
2.1 RESEARCH DATA 45
FIGURE 1 MARKETING CLOUD PLATFORM MARKET: RESEARCH DESIGN 45
2.1.1 SECONDARY DATA 46
2.1.2 PRIMARY DATA 46
2.1.2.1 Breakup of primaries 47
TABLE 2 PRIMARY CONTACTED: MARKETING CLOUD PLATFORM MARKET 47
2.1.2.2 Key industry insights 48
2.2 DATA TRIANGULATION 48
2.3 MARKET SIZE ESTIMATION 49
FIGURE 2 MARKETING CLOUD PLATFORM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 49
2.3.1 TOP-DOWN APPROACH 49
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 1 (TOP-DOWN): REVENUE OF VENDORS OFFERING MARKETING CLOUD PLATFORM SOLUTIONS AND SERVICES 50
2.3.2 BOTTOM-UP APPROACH 50
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY ̶ APPROACH 2 (BOTTOM-UP): REVENUE OF VENDORS FROM VERTICALS 51
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY-SIDE): COLLECTIVE REVENUE OF MARKETING CLOUD PLATFORM VENDORS 51
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY – (SUPPLY-SIDE): CAGR PROJECTIONS FROM SUPPLY-SIDE 52
2.4 RESEARCH ASSUMPTIONS 53
TABLE 3 ASSUMPTIONS FOR STUDY 53
2.5 STUDY LIMITATIONS 54
3 EXECUTIVE SUMMARY 55
FIGURE 7 MARKETING CLOUD PLATFORM MARKET SNAPSHOT, 2020–2027 56
FIGURE 8 TOP MARKET SEGMENTS IN TERMS OF GROWTH RATE 57
FIGURE 9 PLATFORMS TO HOLD LARGER MARKET SHARE THAN SERVICES DURING FORECAST PERIOD 58
FIGURE 10 LARGE ENTERPRISES TO BE LARGER MARKET DURING FORECAST PERIOD 58
FIGURE 11 PUBLIC CLOUD TO BE LARGER THAN PRIVATE CLOUD DURING FORECAST PERIOD 59
FIGURE 12 TOP VERTICALS IN MARKETING CLOUD PLATFORM MARKET, 2022–2027 (USD MILLION) 60
FIGURE 13 NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SIZE DURING FORECAST PERIOD 61
4 PREMIUM INSIGHTS 62
4.1 ATTRACTIVE GROWTH OPPORTUNITIES FOR KEY PLAYERS IN MARKETING CLOUD PLATFORM MARKET 62
FIGURE 14 GROWING ADOPTION OF CONTENT MARKETING SOFTWARE FOR PERSONALIZED MARKETING AND CUSTOMER ENGAGEMENT TO DRIVE MARKET GROWTH 62
4.2 MARKETING CLOUD PLATFORM MARKET, BY COMPONENT (2022 VS. 2027) 62
FIGURE 15 PLATFORMS SEGMENT TO HOLD LARGER MARKET SHARE DURING FORECAST PERIOD 62
4.3 MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE (2022 VS. 2027) 63
FIGURE 16 LARGE ENTERPRISES TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD 63
4.4 MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE (2022 VS. 2027) 63
FIGURE 17 PUBLIC CLOUD SEGMENT TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD 63
4.5 MARKETING CLOUD PLATFORM MARKET, BY VERTICAL (2021 VS. 2027) 64
FIGURE 18 TELECOMMUNICATIONS TO CAPTURE HIGHER MARKET SHARE DURING FORECAST PERIOD 64
4.6 MARKETING CLOUD PLATFORM MARKET INVESTMENT SCENARIO 64
FIGURE 19 ASIA PACIFIC TO EMERGE AS BEST MARKET FOR INVESTMENTS IN NEXT FIVE YEARS 64
5 MARKET OVERVIEW AND INDUSTRY TRENDS 65
5.1 INTRODUCTION 65
5.2 MARKET DYNAMICS 65
FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 66
5.2.1 DRIVERS 66
5.2.1.1 Increase in customer data management platforms to improve experiences across marketing 66
5.2.1.2 Rise of hand-held devices to increase mobile marketing cloud platforms 67
FIGURE 21 MOBILE DEVICE USERS: 2020–2025 67
5.2.1.3 Social media platforms to allow higher conversion rates 68
FIGURE 22 SOCIAL MEDIA USERS: JULY 2022 68
5.2.2 RESTRAINTS 69
5.2.2.1 Increase in vendor lock-ins 69
5.2.3 OPPORTUNITIES 69
5.2.3.1 Increase in personalized marketing for better user experience (UX) 69
5.2.3.2 Digital engagement through virtual reality (VR) and augmented reality (AR) 69
5.2.4 CHALLENGES 70
5.2.4.1 Compliance with privacy and data-sharing regulations 70
5.3 CASE STUDY ANALYSIS 70
5.3.1 ACHIEVING VISIBILITY GOALS FOR PLADIS WITH CISION COMMS CLOUD AND CISION INSIGHTS 70
5.3.2 LULULEMON USED ACQUIA TO COMBINE AND PROCESS INFORMATION FROM ALL ITS CLIENT TOUCHPOINTS 71
5.3.3 JBC REAPS BENEFITS FROM SELLIGENT AI-POWERED MARKETING AND AUTOMATED LIFECYCLE CAMPAIGNS 71
5.4 PATENT ANALYSIS 72
FIGURE 23 NUMBER OF PATENTS PUBLISHED, 2011–2021 72
FIGURE 24 TOP TEN PATENT APPLICANTS (GLOBAL) IN 2021 72
TABLE 4 TOP PATENT OWNERS 73
5.5 ECOSYSTEM ANALYSIS 73
FIGURE 25 ECOSYSTEM: MARKETING CLOUD PLATFORM MARKET 74
TABLE 5 MARKETING CLOUD PLATFORM: ECOSYSTEM 74
5.6 SUPPLY CHAIN ANALYSIS 75
FIGURE 26 SUPPLY CHAIN: MARKETING CLOUD PLATFORM MARKET 75
5.7 PRICING ANALYSIS 76
5.7.1 AVERAGE SELLING PRICES OF KEY PLAYERS, BY SOLUTION 76
TABLE 6 MARKETING CLOUD PLATFORM MARKET: PRICING LEVELS 76
5.7.2 AVERAGE SELLING PRICE TRENDS 77
TABLE 7 MARKETING CLOUD PLATFORM MARKET: AVERAGE PRICING LEVELS (USD) 77
5.8 PORTER’S FIVE FORCES ANALYSIS 77
FIGURE 27 PORTER’S FIVE FORCES ANALYSIS: MARKETING CLOUD PLATFORM MARKET 78
TABLE 8 PORTER’S FIVE FORCES ANALYSIS: MARKETING CLOUD PLATFORM MARKET 78
5.8.1 THREAT OF NEW ENTRANTS 79
5.8.2 THREAT OF SUBSTITUTES 79
5.8.3 BARGAINING POWER OF SUPPLIERS 79
5.8.4 BARGAINING POWER OF BUYERS 79
5.8.5 INTENSITY OF COMPETITIVE RIVALRY 79
5.9 TECHNOLOGY ANALYSIS 80
5.9.1 ARTIFICIAL INTELLIGENCE 80
5.9.2 CYBERSECURITY 80
5.9.3 BLOCKCHAIN 81
5.9.4 DATA ANALYTICS 81
5.9.5 MACHINE LEARNING 81
5.9.6 BIG DATA 82
5.10 REGULATORY ANALYSIS 82
5.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 82
TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 82
TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 83
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 84
TABLE 12 REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 86
5.10.2 REGULATORY IMPLICATIONS AND INDUSTRY STANDARDS 87
5.10.3 GENERAL DATA PROTECTION REGULATION 87
5.10.4 SEC RULE 17A-4 87
5.10.5 ISO/IEC 27001 88
5.10.6 SYSTEM AND ORGANIZATION CONTROLS 2 (SOC 2) TYPE II COMPLIANCE 88
5.10.7 FINANCIAL INDUSTRY REGULATORY AUTHORITY 88
5.10.8 FREEDOM OF INFORMATION ACT 88
5.10.9 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT PLAY 88
5.11 KEY STAKEHOLDERS AND BUYING CRITERIA 89
5.11.1 KEY STAKEHOLDERS IN BUYING PROCESS 89
FIGURE 28 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP VERTICALS 89
TABLE 13 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP VERTICALS 89
5.11.2 BUYING CRITERIA 90
FIGURE 29 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 90
TABLE 14 KEY BUYING CRITERIA FOR TOP THREE VERTICALS 90
5.12 TRENDS/DISRUPTIONS IMPACTING BUYERS 91
FIGURE 30 MARKETING CLOUD PLATFORM MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS 91
6 MARKETING CLOUD PLATFORM MARKET, BY COMPONENT 92
6.1 INTRODUCTION 93
6.1.1 COMPONENTS: MARKETING CLOUD PLATFORM MARKET DRIVERS 93
FIGURE 31 SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 93
TABLE 15 MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2017–2021 (USD MILLION) 94
TABLE 16 MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 94
6.2 PLATFORMS 94
TABLE 17 PLATFORMS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 95
TABLE 18 PLATFORMS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 95
6.2.1 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKETING CLOUD PLATFORMS 95
6.2.1.1 CRM offers real-time visibility into customer behavior for next best action 95
6.2.2 SOFTWARE-AS-A-SERVICE (SAAS) MARKETING CLOUD PLATFORMS 96
6.2.2.1 SaaS platforms enable cost-cutting by providing pay-as-you-go models 96
6.2.3 BUSINESS-TO-BUSINESS (B2B) MARKETING CLOUD PLATFORMS 96
6.2.3.1 B2B marketing cloud platforms help create targeted and cross-channel marketing campaigns 96
6.3 SERVICES 96
FIGURE 32 MANAGED SERVICES TO GROW AT HIGHER CAGR THAN PROFESSIONAL SERVICES DURING FORECAST PERIOD 97
TABLE 19 MARKETING CLOUD PLATFORM MARKET, BY SERVICES, 2017–2021 (USD MILLION) 97
TABLE 20 MARKETING CLOUD PLATFORM MARKET, BY SERVICES, 2022–2027 (USD MILLION) 97
TABLE 21 SERVICES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 98
TABLE 22 SERVICES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 98
6.3.1 MANAGED SERVICES 98
6.3.1.1 Managed services deliver round-the-clock technical support 98
TABLE 23 MANAGED SERVICES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 99
TABLE 24 MANAGED SERVICES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 99
6.3.2 PROFESSIONAL SERVICES 99
FIGURE 33 TRAINING, SUPPORT, AND MAINTENANCE SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 100
TABLE 25 PROFESSIONAL SERVICES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 100
TABLE 26 PROFESSIONAL SERVICES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 100
TABLE 27 MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 101
TABLE 28 MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 101
6.3.2.1 Consulting 101
6.3.2.1.1 Need to decrease complexity and risks for better ROI 101
TABLE 29 CONSULTING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 102
TABLE 30 CONSULTING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 102
6.3.2.2 Integration and implementation services 102
6.3.2.2.1 Need for compliance with standards and policies to fuel system integration and deployment market 102
TABLE 31 INTEGRATION AND IMPLEMENTATION: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 103
TABLE 32 INTEGRATION AND IMPLEMENTATION: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 103
6.3.2.3 Training, support, and maintenance 103
6.3.2.3.1 Training, support, and maintenance services enable hassle-free implementation of marketing cloud platforms 103
TABLE 33 TRAINING, SUPPORT, AND MAINTENANCE: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 104
TABLE 34 TRAINING, SUPPORT, AND MAINTENANCE: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 104
7 MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE 105
7.1 INTRODUCTION 106
7.1.1 ORGANIZATION SIZE: MARKETING CLOUD PLATFORM MARKET 106
FIGURE 34 SMES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 106
TABLE 35 MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 106
TABLE 36 MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 107
7.2 SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) 107
7.2.1 SMES IMPLEMENTING MARKETING CLOUD PLATFORMS TO STREAMLINE AND AUTOMATE CONSUMER OUTREACH AND COMMUNICATIONS 107
TABLE 37 SMES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 107
TABLE 38 SMES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 108
7.3 LARGE ENTERPRISES 108
7.3.1 FUNCTIONAL PRODUCTIVITY GAINS TO GENERATE DEMAND FOR MARKETING CLOUD PLATFORMS 108
TABLE 39 LARGE ENTERPRISES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 108
TABLE 40 LARGE ENTERPRISES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 109
8 MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE 110
8.1 INTRODUCTION 111
8.1.1 DEPLOYMENT MODE: MARKETING CLOUD PLATFORM MARKET DRIVERS 111
FIGURE 35 PRIVATE CLOUD SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 111
TABLE 41 MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 112
TABLE 42 MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 112
8.2 PRIVATE CLOUD 112
8.2.1 NEED TO SECURE CUSTOMER DATA FROM MALWARE DRIVING DEMAND FOR PRIVATE CLOUD 112
TABLE 43 PRIVATE CLOUD: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 113
TABLE 44 PRIVATE CLOUD: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 113
8.3 PUBLIC CLOUD 113
8.3.1 PUBLIC CLOUD MAY BE OFFERED FREE OF COST, DRIVING ITS ADOPTION 113
TABLE 45 PUBLIC CLOUD: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 114
TABLE 46 PUBLIC CLOUD: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 114
9 MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION 115
9.1 INTRODUCTION 116
9.1.1 APPLICATIONS: MARKETING CLOUD PLATFORM MARKET DRIVERS 116
FIGURE 36 SALES CHANNELS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 116
TABLE 47 MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2017–2021 (USD MILLION) 117
TABLE 48 MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2022–2027 (USD MILLION) 117
9.2 ADVERTISING 117
9.2.1 HELPS RE-ENGAGE INACTIVE USERS AND ACQUIRE AUDIENCES FROM PRECISELY DEFINED CUSTOMER SEGMENTS 117
TABLE 49 ADVERTISING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 118
TABLE 50 ADVERTISING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 118
9.3 BRANDING 118
9.3.1 HELPS DEVELOP BRAND IDENTITY USING MARKETING CLOUD PLATFORMS 118
TABLE 51 BRANDING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 119
TABLE 52 BRANDING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 119
9.4 DESIGNING 119
9.4.1 FOCUS ON DESIGNING HELPS BUILD GREAT USER EXPERIENCE 119
TABLE 53 DESIGNING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 120
TABLE 54 DESIGNING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 120
9.5 SALES CHANNELS 120
9.5.1 NEED TO ALIGN SALES CHANNELS IN AN OMNICHANNEL WORLD 120
TABLE 55 SALES CHANNELS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 121
TABLE 56 SALES CHANNELS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 121
9.6 COMMUNICATIONS 121
9.6.1 COMMUNICATIONS HELP TRACK COMPONENTS THAT MAKE A SUCCESSFUL MARKETING CAMPAIGN 121
TABLE 57 COMMUNICATIONS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 122
TABLE 58 COMMUNICATIONS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 122
9.7 CUSTOMER SUPPORT 122
9.7.1 MAINTAINING POSITIVE CLIENT EXPERIENCE INCREASES REVENUE STABILITY 122
TABLE 59 CUSTOMER SUPPORT: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 123
TABLE 60 CUSTOMER SUPPORT: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 123
10 MARKETING CLOUD PLATFORM MARKET, BY VERTICAL 124
10.1 INTRODUCTION 125
10.1.1 VERTICAL: MARKETING CLOUD PLATFORM MARKET DRIVERS 125
FIGURE 37 MEDIA, ENTERTAINMENT, AND GAMING VERTICAL TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 125
TABLE 61 MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2017–2021 (USD MILLION) 126
TABLE 62 MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 126
10.2 RETAIL AND ECOMMERCE 126
10.2.1 BUILDING CUSTOMER LOYALTY PROGRAMS CREATE DEMAND FOR MARKETING CLOUD PLATFORMS 126
TABLE 63 RETAIL AND ECOMMERCE: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 127
TABLE 64 RETAIL AND ECOMMERCE: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 127
10.3 TRAVEL AND HOSPITALITY 128
10.3.1 ENHANCED MOBILE MARKETING STRATEGIES TO PROPEL GROWTH OF MARKETING CLOUD PLATFORMS 128
TABLE 65 TRAVEL AND HOSPITALITY: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 128
TABLE 66 TRAVEL AND HOSPITALITY: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 129
10.4 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 129
10.4.1 BFSI IMPROVED CUSTOMER EXPERIENCE BY OFFERING ANYTIME, ANYWHERE ACCESS TO BANKING SERVICES 129
TABLE 67 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 129
TABLE 68 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 130
10.5 IT AND TELECOM 130
10.5.1 MARKETING CLOUD PLATFORMS HELP CUSTOMERS USE BETTER ANALYTICS AND ENHANCE MARKETING STRATEGY 130
TABLE 69 IT AND TELECOM: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 130
TABLE 70 IT AND TELECOM: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 131
10.6 MEDIA, ENTERTAINMENT, AND GAMING 131
10.6.1 MARKETING CLOUD PLATFORMS SEND PERSONALIZED CONTENT TO ATTRACT PROSPECTS AND ENGAGE LARGER AUDIENCES 131
TABLE 71 MEDIA, ENTERTAINMENT, AND GAMING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 132
TABLE 72 MEDIA, ENTERTAINMENT, AND GAMING: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 132
10.7 HEALTHCARE AND LIFE SCIENCES 132
10.7.1 USES MARKETING CLOUD INTERACTION PLATFORM TO TRACK PATIENTS’ VISITS TO THEIR WEBSITES 132
TABLE 73 HEALTHCARE AND LIFE SCIENCES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 133
TABLE 74 HEALTHCARE AND LIFE SCIENCES: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 133
10.8 EDUCATION 133
10.8.1 INCREASED UTILIZATION OF MARKETING CLOUD PLATFORMS FOR LONG-LASTING RELATIONSHIPS 133
TABLE 75 EDUCATION: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 134
TABLE 76 EDUCATION: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 134
10.9 OTHER VERTICALS 134
TABLE 77 OTHER VERTICALS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2017–2021 (USD MILLION) 135
TABLE 78 OTHER VERTICALS: MARKETING CLOUD PLATFORM MARKET, BY REGION, 2022–2027 (USD MILLION) 136
11 MARKETING CLOUD PLATFORM MARKET, BY REGION 137
11.1 INTRODUCTION 138
FIGURE 38 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 138
11.2 NORTH AMERICA 138
11.2.1 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET DRIVERS 139
FIGURE 39 NORTH AMERICA: MARKET SNAPSHOT 139
TABLE 79 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2017–2021 (USD MILLION) 140
TABLE 80 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 140
TABLE 81 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2017–2021 (USD MILLION) 140
TABLE 82 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 140
TABLE 83 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 141
TABLE 84 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 141
TABLE 85 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 141
TABLE 86 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 141
TABLE 87 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 142
TABLE 88 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 142
TABLE 89 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2017–2021 (USD MILLION) 142
TABLE 90 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2022–2027 (USD MILLION) 143
TABLE 91 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2017–2021 (USD MILLION) 143
TABLE 92 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 144
TABLE 93 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 144
TABLE 94 NORTH AMERICA: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 144
11.2.2 US 145
11.2.2.1 Huge investments in personalized marketing to increase demand for marketing cloud platforms 145
TABLE 95 US: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 145
TABLE 96 US: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 145
TABLE 97 US: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 145
TABLE 98 US: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 146
11.2.3 CANADA 146
11.2.3.1 Rapid technological advancements in retail and consumer goods and media and entertainment industry to drive market 146
TABLE 99 CANADA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 146
TABLE 100 CANADA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 146
TABLE 101 CANADA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 147
TABLE 102 CANADA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 147
11.3 EUROPE 147
11.3.1 EUROPE: MARKETING CLOUD PLATFORM MARKET DRIVERS 147
TABLE 103 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2017–2021 (USD MILLION) 148
TABLE 104 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 148
TABLE 105 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2017–2021 (USD MILLION) 148
TABLE 106 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 148
TABLE 107 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 149
TABLE 108 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 149
TABLE 109 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 149
TABLE 110 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 149
TABLE 111 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 150
TABLE 112 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 150
TABLE 113 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2017–2021 (USD MILLION) 150
TABLE 114 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2022–2027 (USD MILLION) 151
TABLE 115 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2017–2021 (USD MILLION) 151
TABLE 116 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 152
TABLE 117 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 152
TABLE 118 EUROPE: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 152
11.3.2 UK 153
11.3.2.1 Better brand loyalty and complete omnichannel view of customers to propel market growth 153
TABLE 119 UK: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 153
TABLE 120 UK: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 153
TABLE 121 UK: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 153
TABLE 122 UK: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 154
11.3.3 GERMANY 154
11.3.3.1 Rising investments in advanced technologies for robust marketing campaigns 154
TABLE 123 GERMANY: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 154
TABLE 124 GERMANY: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 154
TABLE 125 GERMANY: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 155
TABLE 126 GERMANY: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 155
11.3.4 FRANCE 155
11.3.4.1 Cloud-based services from large IT corporations to offer numerous opportunities for expansion 155
TABLE 127 FRANCE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 155
TABLE 128 FRANCE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 156
TABLE 129 FRANCE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 156
TABLE 130 FRANCE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 156
11.3.5 REST OF EUROPE 156
TABLE 131 REST OF EUROPE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 157
TABLE 132 REST OF EUROPE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 157
TABLE 133 REST OF EUROPE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 157
TABLE 134 REST OF EUROPE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 157
11.4 ASIA PACIFIC 158
11.4.1 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET DRIVERS 158
FIGURE 40 ASIA PACIFIC: MARKET SNAPSHOT 159
TABLE 135 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2017–2021 (USD MILLION) 159
TABLE 136 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 160
TABLE 137 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2017–2021 (USD MILLION) 160
TABLE 138 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 160
TABLE 139 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 160
TABLE 140 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 161
TABLE 141 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 161
TABLE 142 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 161
TABLE 143 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 161
TABLE 144 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 162
TABLE 145 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2017–2021 (USD MILLION) 162
TABLE 146 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2022–2027 (USD MILLION) 162
TABLE 147 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2017–2021 (USD MILLION) 163
TABLE 148 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 163
TABLE 149 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 164
TABLE 150 ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 164
11.4.2 CHINA 164
11.4.2.1 Increasing awareness about promotional strategies, internet penetration, and hand-held devices to boost market 164
TABLE 151 CHINA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 165
TABLE 152 CHINA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 165
TABLE 153 CHINA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 165
TABLE 154 CHINA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 165
11.4.3 JAPAN 166
11.4.3.1 Continuous upgrading of company’s IT infrastructure and applications helps drive marketing cloud platform market 166
TABLE 155 JAPAN: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 166
TABLE 156 JAPAN: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 166
TABLE 157 JAPAN: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 166
TABLE 158 JAPAN: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 167
11.4.4 INDIA 167
11.4.4.1 Presence of large number of SMEs and attractive kick-start packages to drive adoption of marketing cloud platforms 167
TABLE 159 INDIA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 167
TABLE 160 INDIA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 168
TABLE 161 INDIA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 168
TABLE 162 INDIA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 168
11.4.5 REST OF ASIA PACIFIC 168
TABLE 163 REST OF ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 169
TABLE 164 REST OF ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 169
TABLE 165 REST OF ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 169
TABLE 166 REST OF ASIA PACIFIC: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 169
11.5 MIDDLE EAST & AFRICA 170
11.5.1 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET DRIVERS 170
TABLE 167 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2017–2021 (USD MILLION) 170
TABLE 168 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 171
TABLE 169 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2017–2021 (USD MILLION) 171
TABLE 170 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 171
TABLE 171 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 171
TABLE 172 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 172
TABLE 173 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 172
TABLE 174 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 172
TABLE 175 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 172
TABLE 176 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 173
TABLE 177 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2017–2021 (USD MILLION) 173
TABLE 178 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2022–2027 (USD MILLION) 173
TABLE 179 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2017–2021 (USD MILLION) 174
TABLE 180 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 174
TABLE 181 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 175
TABLE 182 MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 175
11.5.2 KINGDOM OF SAUDI ARABIA 175
11.5.2.1 Cloud adoption initiatives help Kingdom of Saudi Arabia enterprises better customer experience and improve relationships 175
TABLE 183 KINGDOM OF SAUDI ARABIA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 176
TABLE 184 KINGDOM OF SAUDI ARABIA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 176
TABLE 185 KINGDOM OF SAUDI ARABIA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 176
TABLE 186 KINGDOM OF SAUDI ARABIA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 176
11.5.3 SOUTH AFRICA 177
11.5.3.1 High potential for adoption of cutting-edge technologies 177
TABLE 187 SOUTH AFRICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 177
TABLE 188 SOUTH AFRICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 177
TABLE 189 SOUTH AFRICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 177
TABLE 190 SOUTH AFRICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 178
11.5.4 UAE 178
11.5.4.1 UAE to adopt Account-Based Marketing (ABM) to create personalized campaigns that engage in real-time 178
TABLE 191 UAE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 178
TABLE 192 UAE: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 179
TABLE 193 UAE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 179
TABLE 194 UAE: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 179
11.5.5 REST OF MIDDLE EAST & AFRICA 179
TABLE 195 REST OF THE MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 180
TABLE 196 REST OF THE MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 180
TABLE 197 REST OF THE MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 180
TABLE 198 REST OF THE MIDDLE EAST & AFRICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 180

11.6 LATIN AMERICA 181
11.6.1 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET DRIVERS 181
TABLE 199 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2017–2021 (USD MILLION) 181
TABLE 200 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2022–2027 (USD MILLION) 182
TABLE 201 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2017–2021 (USD MILLION) 182
TABLE 202 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY SERVICE, 2022–2027 (USD MILLION) 182
TABLE 203 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2017–2021 (USD MILLION) 182
TABLE 204 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY PROFESSIONAL SERVICES, 2022–2027 (USD MILLION) 183
TABLE 205 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 183
TABLE 206 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 183
TABLE 207 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 183
TABLE 208 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 184
TABLE 209 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2017–2021 (USD MILLION) 184
TABLE 210 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2022–2027 (USD MILLION) 184
TABLE 211 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2017–2021 (USD MILLION) 185
TABLE 212 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY VERTICAL, 2022–2027 (USD MILLION) 185
TABLE 213 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2017–2021 (USD MILLION) 186
TABLE 214 LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 186
11.6.2 BRAZIL 186
11.6.2.1 Generating high number of leads and understanding consumer behavior to drive adoption of marketing cloud platforms 186
TABLE 215 BRAZIL: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 187
TABLE 216 BRAZIL: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 187
TABLE 217 BRAZIL: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 187
TABLE 218 BRAZIL: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 187
11.6.3 MEXICO 188
11.6.3.1 Increased awareness about online marketing activities to drive growth for marketing cloud platform vendors 188
TABLE 219 MEXICO: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 188
TABLE 220 MEXICO: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 188
TABLE 221 MEXICO: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 188
TABLE 222 MEXICO: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 189
11.6.4 REST OF LATIN AMERICA 189
TABLE 223 REST OF LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2017–2021 (USD MILLION) 189
TABLE 224 REST OF LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2022–2027 (USD MILLION) 189
TABLE 225 REST OF LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2017–2021 (USD MILLION) 190
TABLE 226 REST OF LATIN AMERICA: MARKETING CLOUD PLATFORM MARKET, BY DEPLOYMENT MODE, 2022–2027 (USD MILLION) 190
12 COMPETITIVE LANDSCAPE 191
12.1 INTRODUCTION 191
FIGURE 41 MARKET EVALUATION FRAMEWORK, 2019–2022 191
12.2 KEY PLAYERS’ STRATEGIES/RIGHT TO WIN 192
TABLE 227 OVERVIEW OF STRATEGIES BY KEY MARKETING AUTOMATION VENDORS 192
12.3 MARKET SHARE OF TOP VENDORS 194
FIGURE 42 MARKETING AUTOMATION MARKET: VENDOR SHARE ANALYSIS 194
12.4 HISTORICAL REVENUE ANALYSIS OF TOP VENDORS 195
FIGURE 43 HISTORICAL REVENUE ANALYSIS, 2017–2021 (USD MILLION) 195
12.5 KEY COMPANY EVALUATION QUADRANT 196
FIGURE 44 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 196
12.5.1 STARS 197
12.5.2 EMERGING LEADERS 197
12.5.3 PERVASIVE PLAYERS 197
12.5.4 PARTICIPANTS 197
FIGURE 45 MARKETING CLOUD PLATFORM MARKET: KEY COMPANY EVALUATION QUADRANT 198
12.5.5 KEY PLAYER COMPETITIVE BENCHMARKING 199
TABLE 228 COMPANY COMPONENT FOOTPRINT 199
TABLE 229 COMPANY REGION FOOTPRINT 199
TABLE 230 COMPANY FOOTPRINT 200
12.6 START-UP/SME EVALUATION QUADRANT 200
FIGURE 46 START-UP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE 201
12.6.1 RESPONSIVE VENDORS 201
12.6.2 PROGRESSIVE VENDORS 201
12.6.3 DYNAMIC VENDORS 201
12.6.4 STARTING BLOCKS 201
FIGURE 47 MARKETING CLOUD PLATFORM MARKET: STARTUP/SME EVALUATION QUADRANT 202
TABLE 231 COMPANY COMPONENT FOOTPRINT (SMES) 203
TABLE 232 COMPANY REGION FOOTPRINT (SMES) 203
TABLE 233 COMPANY FOOTPRINT (SMES) 204
12.6.5 START-UP/SME COMPETITIVE BENCHMARKING 204
TABLE 234 MARKETING CLOUD PLATFORM MARKET: DETAILED LIST OF KEY START-UPS/SMES 204
12.7 COMPETITIVE SCENARIO 205
TABLE 235 MARKETING CLOUD PLATFORM MARKET: NEW LAUNCHES, 2019–2022 205
TABLE 236 MARKETING CLOUD PLATFORM MARKET: DEALS, 2019–2022 209
13 COMPANY PROFILES 217
(Business Overview, Products Offered, Recent Developments, MnM View Right to win, Strategic choices made, Weaknesses and competitive threats) *
13.1 KEY PLAYERS 217
13.1.1 ADOBE 217
TABLE 237 ADOBE: BUSINESS OVERVIEW 217
FIGURE 48 ADOBE: COMPANY SNAPSHOT 218
TABLE 238 ADOBE: PRODUCTS/SERVICES/SOLUTIONS OFFERED 218
TABLE 239 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS 219
TABLE 240 ADOBE: DEALS 220
13.1.2 SALESFORCE 222
TABLE 241 SALESFORCE: BUSINESS OVERVIEW 222
FIGURE 49 SALESFORCE: COMPANY SNAPSHOT 223
TABLE 242 SALESFORCE: PRODUCTS/SERVICES/SOLUTIONS OFFERED 223
TABLE 243 SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS 224
TABLE 244 SALESFORCE: DEALS 225
13.1.3 ORACLE 227
TABLE 245 ORACLE: BUSINESS OVERVIEW 227
FIGURE 50 ORACLE: COMPANY SNAPSHOT 228
TABLE 246 ORACLE: PRODUCTS/SERVICES/SOLUTIONS OFFERED 229
TABLE 247 ORACLE: PRODUCT LAUNCHES AND ENHANCEMENTS 229
TABLE 248 ORACLE: DEALS 230
13.1.4 PEGASYSTEMS 232
TABLE 249 PEGASYSTEMS: BUSINESS OVERVIEW 232
FIGURE 51 PEGASYSTEMS: COMPANY SNAPSHOT 233
TABLE 250 PEGASYSTEMS: PRODUCTS/SERVICES/SOLUTIONS OFFERED 233
TABLE 251 PEGASYSTEMS: PRODUCT LAUNCHES AND ENHANCEMENTS 234
TABLE 252 PEGASYSTEMS: DEALS 234
13.1.5 HUBSPOT 237
TABLE 253 HUBSPOT: BUSINESS OVERVIEW 237
FIGURE 52 HUBSPOT: COMPANY SNAPSHOT 238
TABLE 254 HUBSPOT: PRODUCTS/SERVICES/SOLUTIONS OFFERED 238
TABLE 255 HUBSPOT: PRODUCT LAUNCHES AND ENHANCEMENTS 239
TABLE 256 HUBSPOT: DEALS 239
13.1.6 SAP 241
TABLE 257 SAP: BUSINESS OVERVIEW 241
FIGURE 53 SAP: COMPANY SNAPSHOT 242
TABLE 258 SAP: PRODUCTS/SERVICES/SOLUTIONS OFFERED 242
TABLE 259 SAP: PRODUCT LAUNCHES & ENHANCEMENT 243
TABLE 260 SAP: DEALS 243
13.1.7 SAS 245
TABLE 261 SAS: BUSINESS OVERVIEW 245
FIGURE 54 SAS: COMPANY SNAPSHOT 246
TABLE 262 SAS: PRODUCTS/SERVICES/SOLUTIONS OFFERED 246
TABLE 263 SAS: SERVICE LAUNCHES & BUSINESS EXPANSIONS 247
TABLE 264 SAS: DEALS 248
13.1.8 REDPOINT GLOBAL 249
TABLE 265 REDPOINT GLOBAL: BUSINESS OVERVIEW 249
TABLE 266 REDPOINT GLOBAL: PRODUCTS/SERVICES/SOLUTIONS OFFERED 249
TABLE 267 REDPOINT GLOBAL: PRODUCT LAUNCHES AND ENHANCEMENTS 250
TABLE 268 REDPOINT GLOBAL: DEALS 251
13.1.9 CHEETAH DIGITAL 252
TABLE 269 CHEETAH DIGITAL: BUSINESS OVERVIEW 252
TABLE 270 CHEETAH DIGITAL: PRODUCTS/SERVICES/SOLUTIONS OFFERED 252
TABLE 271 CHEETAH DIGITAL: PRODUCT LAUNCHES AND ENHANCEMENTS 253
TABLE 272 CHEETAH DIGITAL: DEALS 254
13.1.10 ACOUSTIC 256
TABLE 273 ACOUSTIC: BUSINESS OVERVIEW 256
TABLE 274 ACOUSTIC: PRODUCTS/SERVICES/SOLUTIONS OFFERED 256
TABLE 275 ACOUSTIC: PRODUCT LAUNCHES AND ENHANCEMENTS 257
TABLE 276 ACOUSTIC: DEALS 258
13.2 OTHER PLAYERS 259
13.2.1 BRAZE 259
13.2.2 ACQUIA 260
13.2.3 CISION 261
13.2.4 INSIDER 262
13.2.5 SITECORE 263
13.2.6 RESULTICKS 264
13.2.7 FICO 265
13.2.8 SELLIGENT 266
13.2.9 ZETA GLOBAL 267
13.2.10 ALGONOMY 268
13.3 START-UPS/SMES 269
13.3.1 PLATFORMLY 269
13.3.2 MAPP 270
13.3.3 CONVERTLAB 271
13.3.4 SOCIALPILOT 272
13.3.5 ONESIGNAL 273
13.3.6 BLUECORE 274
13.3.7 CLEVERTAP 275
13.3.8 OPTIMOVE 276
13.3.9 MOENGAGE 277
13.3.10 ITERABLE 278
*Details on Business Overview, Products Offered, Recent Developments, MnM View, Right to win, Strategic choices made, Weaknesses and competitive threats might not be captured in case of unlisted companies.
14 ADJACENT/RELATED MARKETS 279
14.1 INTRODUCTION 279
14.1.1 RELATED MARKET 279
14.1.2 ADJACENT/RELATED MARKET LIMITATIONS 279
14.2 MARKETING AUTOMATION MARKET 280
TABLE 277 MARKETING AUTOMATION MARKET, BY COMPONENT, 2017–2020 (USD MILLION) 280
TABLE 278 MARKETING AUTOMATION MARKET, BY COMPONENT, 2021–2027 (USD MILLION) 280
TABLE 279 MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2017–2020 (USD MILLION) 280
TABLE 280 MARKETING AUTOMATION MARKET, BY DEPLOYMENT TYPE, 2021–2027 (USD MILLION) 280
TABLE 281 MARKETING AUTOMATION MARKET, BY APPLICATION, 2017–2020 (USD MILLION) 281
TABLE 282 MARKETING AUTOMATION MARKET, BY APPLICATION, 2021–2027 (USD MILLION) 281
TABLE 283 MARKETING AUTOMATION MARKET, BY ORGANIZATION SIZE, 2017–2020 (USD MILLION) 281
TABLE 284 MARKETING AUTOMATION MARKET, BY ORGANIZATION SIZE, 2021–2027 (USD MILLION) 282
TABLE 285 MARKETING AUTOMATION MARKET, BY VERTICAL, 2017–2020 (USD MILLION) 282
TABLE 286 MARKETING AUTOMATION MARKET, BY VERTICAL, 2021–2027 (USD MILLION) 282
14.3 CUSTOMER EXPERIENCE MANAGEMENT MARKET 283
TABLE 287 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY COMPONENT, 2015–2020 (USD MILLION) 283
TABLE 288 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY COMPONENT, 2021–2026 (USD MILLION) 283
TABLE 289 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2015–2020 (USD MILLION) 283
TABLE 290 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE, 2021–2026 (USD MILLION) 284
TABLE 291 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2015–2020 (USD MILLION) 284
TABLE 292 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 284
TABLE 293 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2015–2020 (USD MILLION) 285
TABLE 294 CUSTOMER EXPERIENCE MANAGEMENT MARKET, BY VERTICAL, 2021–2026 (USD MILLION) 285
15 APPENDIX 286
15.1 DISCUSSION GUIDE 286
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 292
15.3 CUSTOMIZATION OPTIONS 294
15.4 RELATED REPORTS 294
15.5 AUTHOR DETAILS 295


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