栄養補助食品市場 – 2029年までの世界予測

Dietary Supplements Market - Global Forecast To 2029

栄養補助食品市場 - タイプ (植物、ビタミン、ミネラル、アミノ酸、酵素、プロバイオティクス)、使用方法 (錠剤、カプセル、液体、粉末、グミ/チュアブル)、対象消費者、機能、地域別 - 2029年までの世界予測
Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Mode of Application (Tablets, Capsules, Liquid, Powder, Gummies/Chewables), Target Consumer, Function, Region - Global Forecast to 2029

商品番号 : SMB-14734

出版社MarketsandMarkets
出版年月2024年11月
ページ数472
図表数370
価格タイプシングルユーザライセンス
価格USD 4,950
種別英文調査報告書

Report Overview

The global market for dietary supplements is estimated to be valued at USD 179.53 billion in 2024 and is projected to reach USD 258.75 billion by 2029, at a CAGR of 7.6% during the forecast period. Factors such as shifts toward active lifestyles and a focus on preventive healthcare are major contributors to this expansion. Additionally, novel products targeting specific needs, such as sports nutrition, cognitive health, and digestive health, are gaining popularity among consumers seeking tailored solutions.

栄養補助食品の世界市場は、2024 年に 1,795 億 3,000 万米ドルと推定され、予測期間中の CAGR は 7.6% で、2029 年までに 2,587 億 5,000 万米ドルに達すると予測されています。

栄養補助食品市場 - 2029年までの世界予測
dietary-supplements-market

Under the Dietary Supplement Health and Education Act of 1994 (DSHEA), manufacturers and distributors are mandated to ensure their products’ safety and proper labeling before a product is marketed. The FDA regulates both finished dietary supplements and dietary ingredients under a distinct framework compared with conventional foods and drugs. Once adulterated or misbranded products leave the manufacturer and enter the marketplace, the FDA has several tools such as product recalls, warning letters, import alerts, and legal actions to ensure consumer safety and uphold product integrity. These regulations play a critical role in maintaining consumer trust in the dietary supplement industry by ensuring safety, proper labeling, and product integrity, which indirectly supports the industry’s growth and ability to respond to evolving consumer needs, including innovation in delivery formats like liquid and chewable supplements.

Disruption in the dietary supplements market: Consumers demand customized nutritional, and AI-driven recommendations are considered innovative offerings. The FDA is regulating better to ensure the production of safer, more transparent products. Therefore, manufacturers face the need to make substantially greater investments in quality assurances and labeling. Online retail has also disrupted more traditional retail channels through which brands are thriving via direct-to-consumer marketing. Also, Sustainability and clean-label trends are reshaping the product development trend for sustainability and ethically sourced ingredient-conscious consumers. This is, in fact, reshaping industry dynamics, and raising new standards for competition as well as consumer engagement.

“Vitamins is the fastest growing dietary supplement type of dietary supplements market.”

There is a growing demand for vitamins as immunity boosters, energy enhancers, and general health maintenance. Vitamin D supplements, for instance, are gaining acceptance because of their allied benefits of maintaining bone health. Conversely, vitamin C is a major usage product owing to its antioxidant properties and the potential to contribute towards making the skin healthier. Multivitamins have emerged as an extremely attractive product for busy people seeking easy ways of satisfying the everyday requirements of nutritional constituents. Moreover, as per the US Department of Health & Human Services, many adults and children in the United States take one or more vitamins or other dietary supplements, reflecting their growing popularity and diversity. Companies are leveraging this trend with new formats, including gummies, effervescent tablets, and fortified drinks, that satisfy consumer preference for diverse formats. Thus, growing popularity and diverse range highlight their integral role in supporting overall health and wellness, with consumers increasingly turning to these products for convenience and targeted health benefits.

“The tablets segment is dominant in the mode of application segment during the forecast period.”

The tablets segment is likely to continue dominating the mode of application segment during the forecast period. This is because they are convenient, enable precise dosing, and are available everywhere. They are easy to store and have a longer shelf life, with high availability making it easier for consumers to have reliable and cost-effective nutrition that they can depend on. For instance, vitamin D and calcium come in widely available tablet forms, making them preferred choice for individuals seeking consistent and measurable doss. The convenience factor will make tablet form dominate the market, which will become an easy solution for health-conscious consumers.

North America is expected to dominate the dietary supplements market.

North America dominates the dietary supplement market, driven by high consumer demand and a growing trend of wellness-focused lifestyles. According to Glanbia plc’s (Ireland) lookout on US supplements, in the United States, for example, over 38% of consumers reportedly take one or more supplements daily, compared to the global average of 26%. This enormous demand has been fueled by the advantages and personalization that supplements provide, enabling consumers to mix products that can be tailored for special health needs. Supplements are also chosen instead of food and beverages due to their ability to provide quicker and more immediate sources of essential nutrients.

Consumers in North America are increasingly turning to supplements to support both physical and mental well-being. According to Innova Health & Nutrition Survey 2022, while 27% of consumers in North America say they have used supplements to enhance their physical health, 34% have used supplements to enhance their mental or emotional well-being, which bodes well for mood support supplements – a space that continues to gain traction. This trend suggests consumer interest in holistic health, reflecting deeper remains of North America’s importance in the global dietary supplements market.

栄養補助食品市場 - 2029年までの世界予測 region
dietary-supplements-market-region

In-depth interviews have been conducted with chief executive officers (CEOs), Directors, and other executives from various key organizations operating in the dietary supplements market:

  • By Company Type: Tier 1 – 30%, Tier 2 – 45%, and Tier 3 – 25%
  • By Designation: Directors – 25%, Managers – 50%, Others- 25%
  • By Region: North America – 25%, Europe – 25%, Asia Pacific – 35%, South America – 9%, and Rest of the World –6%

Prominent companies in the market Nestlé (Switzerland), Abbott (US), Amway Corp (US), Otsuka Holdings Co., Ltd (Japan), Glanbia PLC (Ireland), Bayer AG (Germany), Haleon Group of Companies (UK), Herbalife International of America, Inc. (US), Nature’s Sunshine Products, Inc (US), Bionova (India), Arkopharma (France), American Health (US), H&H Group (Hong Kong), Nu Skin (US), and Vitaco (New Zealand).

栄養補助食品市場 - 2029年までの世界予測 ecosystem
dietary-supplements-market-ecosystem

Other players include Power Gummies (India), Biomedical Research Laboratories, LLC (US), HealthKart.com (India), Nordic Naturals (US), Alfa Laboratories, Inc. (US), NutriScience Corporation (US), Nature’s Essentials (US), Life Extension (US), Solgar Inc (US), and BioGaia (Sweden).

Research Coverage:

This research report categorizes the Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics, Other Types), Mode of Application (Tablets, Capsules, Liquid, Powder, Softgels, Gummies/Chewables, Gel Caps), Target Consumer (Infants, Children, Adults, Pregnant Women, Elderly), Distribution Channel (Pharmacy, Supermarket/Hypermarket, Health & Wellness Stores, Online, Other Distribution Channels), Function (Gut Health, Immune Health, Sports Nutrition, Skin Health, Metabolic Health, Weight Management, Bone & Joint Health, Other Functions), Ingredient Sourcing & Quality (Ingredient Sourcing, Ingredient Quality, Testing & Certification, Ingredient Fraud Prevention, Transparency & Labeling), Technology (Big Data Analytics, 3D Printing, Smart Manufacturing & Automation, Probiotics & Microbiome Technology, Smart Packaging) and Region – Global Forecast to 2029. The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of dietary supplements. A detailed analysis of the key industry players has been done to provide insights into their business overview, services, key strategies, contracts, partnerships, agreements, new service launches, mergers and acquisitions, and recent developments associated with the dietary supplements market. Competitive analysis of upcoming startups in the dietary supplements market ecosystem is covered in this report. Furthermore, industry-specific trends such as technology analysis, ecosystem and market mapping, patent, regulatory landscape, among others, are also covered in the study.

Reasons to buy this report:

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall dietary supplements and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

  • Analysis of key drivers (Shift in consumer preferences due to increasing focus on health), restraints (High cost of dietary supplements), opportunities (Shift towards plant-based supplements), and challenges (Consumer skepticism and fake supplements associated with nutraceutical products) influencing the growth of the dietary supplements market.
  • New product launch/Innovation: Detailed insights on research & development activities and new product launches in the dietary supplements market.
  • Market Development: Comprehensive information about lucrative markets – the report analyzes the dietary supplements across varied regions.
  • Market Diversification: Exhaustive information about new services, untapped geographies, recent developments, and investments in the dietary supplements market.
  • Competitive Assessment: In-depth assessment of market shares, growth strategies, product offerings, brand/product comparison, and product food prints of leading players such as Nestlé (Switzerland), Abbott (US), Amway Corp (US), Otsuka Holdings Co., Ltd (Japan), Glanbia PLC (Ireland), and other players in the dietary supplements market.

Table of Contents.

1               INTRODUCTION              37

1.1           STUDY OBJECTIVES       37

1.2           MARKET DEFINITION   37

1.3           STUDY SCOPE   38

1.3.1        MARKET SEGMENTATION           38

1.3.2        INCLUSIONS & EXCLUSIONS       39

1.4           YEARS CONSIDERED      40

1.5           CURRENCY CONSIDERED            40

1.6           UNIT CONSIDERED        41

1.7           STAKEHOLDERS               41

1.8           SUMMARY OF CHANGES               42

2               RESEARCH METHODOLOGY       43

2.1           RESEARCH DATA              43

2.1.1        SECONDARY DATA          44

2.1.1.1    Key data from secondary sources       44

2.1.2        PRIMARY DATA 44

2.1.2.1    Key data from primary sources           45

2.1.2.2    Breakdown of primary profiles           45

2.1.2.3    Key insights from industry experts    46

2.2           MARKET SIZE ESTIMATION         46

2.2.1        TOP-DOWN APPROACH                47

2.2.2        SUPPLY-SIDE ANALYSIS                 47

2.2.3        BOTTOM-UP APPROACH (DEMAND SIDE)           48

2.3           DATA TRIANGULATION                50

2.4           RESEARCH ASSUMPTIONS           51

2.5           RESEARCH LIMITATIONS AND RISK ASSESSMENT                 52

3               EXECUTIVE SUMMARY  53

4               PREMIUM INSIGHTS       59

4.1           ATTRACTIVE OPPORTUNITIES FOR KEY PLAYERS IN DIETARY SUPPLEMENTS MARKET            59

4.2           ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY TYPE AND COUNTRY     60

4.3           DIETARY SUPPLEMENTS MARKET, BY TYPE        60

4.4           DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER        61

4.5           DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION   61

4.6           DIETARY SUPPLEMENTS MARKET, BY FUNCTION                 62

4.7           DIETARY SUPPLEMENTS MARKET, BY TYPE AND REGION                63

4.8           DIETARY SUPPLEMENTS MARKET: GEOGRAPHIC SNAPSHOT          64

5               MARKET OVERVIEW       65

5.1           INTRODUCTION              65

5.2           MACROECONOMIC FACTORS    65

5.2.1        RISING PREVALENCE OF CHRONIC DISEASES     65

5.3           MARKET DYNAMICS       68

5.3.1        DRIVERS               68

5.3.1.1    Shift in consumer preferences due to increasing focus on health                 68

5.3.1.2    Rising healthcare burden due to chronic ailments          69

5.3.1.3    Rising geriatric population and their growing use of dietary supplements          70

5.3.1.4    Growing retail sales of functional foods            71

5.3.2        RESTRAINTS      72

5.3.2.1    High cost of dietary supplements      72

5.3.2.2    High R&D investments and cost of clinical trials            73

5.3.3        OPPORTUNITIES              73

5.3.3.1    Shift toward plant-based supplements              73

5.3.3.2    Consumer awareness about micronutrient deficiencies 74

5.3.3.3    Government mandates related to food fortification        75

5.3.4        CHALLENGES    76

5.3.4.1    Consumer skepticism and fake supplements associated with nutraceutical products         76

5.3.4.2    Challenging regulatory environment 77

5.4           IMPACT OF GEN AI ON FOOD & BEVERAGE INGREDIENTS/ADDITIVES          78

5.4.1        USE OF GEN AI IN FOOD & BEVERAGE INGREDIENTS/ADDITIVES          79

5.4.2        CASE STUDIES FOR GENERATIVE AI IN FOOD & BEVERAGE INGREDIENTS/ADDITIVES   80

5.4.2.1    Kerry Trendspotter leveraged AI and ML to analyze consumer-generated social media content, identifying and predicting food trends                 80

5.4.2.2    IFF partnered with Salus Optima to create personalized nutrition platform using AI to provide customized dietary recommendations based on individuals’ metabolic health         81

5.4.2.3    Ingredion utilized cloud-based data analytics, AI, and cloud technology to address challenges in F&B industry          81

5.4.3        IMPACT OF GENERATIVE AI/AI ON DIETARY SUPPLEMENTS MARKET               82

5.4.4        ADJACENT ECOSYSTEM WORKING ON GENERATIVE AI                 82

6               INDUSTRY TRENDS         83

6.1           INTRODUCTION              83

6.2           TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS            83

6.3           PRICING ANALYSIS          84

6.3.1        AVERAGE SELLING PRICE TREND OF DIETARY SUPPLEMENTS AMONG

KEY PLAYERS     84

6.3.2        AVERAGE SELLING PRICE TREND, BY TYPE         85

6.3.3        AVERAGE SELLING PRICE TREND, BY REGION   86

6.4           SUPPLY CHAIN ANALYSIS             86

6.5           VALUE CHAIN ANALYSIS               88

6.5.1        RESEARCH AND DEVELOPMENT               88

6.5.2        SOURCING          89

6.5.3        MANUFACTURING          89

6.5.4        PACKAGING AND STORAGE        89

6.5.5        DISTRIBUTION 89

6.5.6        END USERS         89

6.6           ECOSYSTEM       89

6.6.1        SUPPLY SIDE     89

6.6.2        DEMAND SIDE  90

6.7           TECHNOLOGY ANALYSIS             91

6.7.1        KEY TECHNOLOGIES     91

6.7.1.1    CRISPR and gene editing   91

6.7.1.2    Food microencapsulation    92

6.7.1.2.1 Encapsulation of omega-3 to mask odor           92

6.7.2        COMPLEMENTARY TECHNOLOGIES       93

6.7.2.1    Robotics 93

6.7.2.2    3D printing            93

6.7.2.3    Hologram sciences                93

6.7.3        ADJACENT TECHNOLOGIES       93

6.7.3.1    Biotechnology       93

6.8           PATENT ANALYSIS          94

6.9           TRADE ANALYSIS             102

6.9.1        EXPORT SCENARIO OF PROVITAMINS AND VITAMINS                 102

6.9.1.1    Export scenario of provitamins and vitamins   102

6.9.2        IMPORT SCENARIO OF PROVITAMINS AND VITAMINS                 104

6.9.2.1    Import scenario of provitamins and vitamins  104

6.9.3        TRADE DATA ANALYSIS OF PROBIOTICS              105

6.10         KEY CONFERENCES AND EVENTS, 2024–2025        106

6.11         TARIFF AND REGULATORY LANDSCAPE               107

6.11.1      REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS             107

6.12         GLOBAL REGULATION OF DIETARY SUPPLEMENTS                 111

6.12.1      US           111

6.12.1.1  Longevity of tablet form to drive market growth             111

6.12.1.1.1                Dietary supplements            111

6.12.1.1.2                Functional beverages            112

6.12.1.1.3                FDA Dietary Supplements – Specific Requirements and Guidance                112

6.12.1.1.4                New dietary ingredients      112

6.12.1.1.5                Current good manufacturing practices             112

6.12.1.1.6                Botanicals              113

6.12.1.1.7                Probiotics               113

6.12.1.1.8                Path for approval of herbal products by FDA  113

6.12.1.1.9                Manufacturing dietary supplements 114

6.12.1.1.10             Global standards for evaluation of probiotics  114

6.12.1.1.11             Regulation of probiotics as dietary supplements                 114

6.12.2      CANADA               116

6.12.2.1  Dietary supplements            116

6.12.2.1.1                Regulatory compliance        116

6.12.2.1.2                Licensing requirement         116

6.12.2.1.3                Product licensing 116

6.12.2.1.4                Site licensing         117

6.12.2.1.5                Natural and Non-prescription Health Products Directorate (NNHPD)        117

6.12.2.1.6                Marketed Health Products Directorate (MHPD)                 117

6.12.2.1.7                Health Products and Food Branch Inspectorate (HPFBI)                 117

6.12.2.1.8                Content and composition of natural health products in Canada   117

6.12.2.1.8.1            Vitamin and minerals           117

6.12.2.1.9                Probiotics               118

6.12.2.1.10             Nutritional supplements     118

6.12.3      MEXICO                123

6.12.3.1  Dietary supplements & functional foods           123

6.12.4      GERMANY           125

6.12.4.1  Dietary supplements            125

6.12.5      UK          129

6.12.5.1  Dietary supplements            129

6.12.5.2  Herbal products    130

6.12.6      FRANCE                132

6.12.6.1  Dietary supplements            132

6.12.6.2  Botanicals              133

6.12.7      SPAIN    134

6.12.7.1  Dietary supplements            134

6.12.7.2  Botanicals              134

6.12.8      CHINA  135

6.12.8.1  Functional foods   135

6.12.8.2  Dietary supplements            135

6.12.8.3  Relevant regulation on health food    136

6.12.9      INDIA    137

6.12.9.1  Dietary supplements            137

6.12.10   JAPAN   142

6.12.10.1                 Dietary supplements            142

6.12.11   AUSTRALIA & NEW ZEALAND     143

6.12.11.1                 Dietary supplements            143

6.12.11.2                 Vitamins and minerals         144

6.12.12   BRAZIL 145

6.12.12.1                 Dietary supplements            145

6.12.12.2                 Nutrients, bioactive substances, and enzymes 145

6.12.12.3                 Probiotics               146

6.12.12.4                 Herbal medicines 146

6.12.13   ARGENTINA       146

6.12.13.1                 Functional foods   146

6.12.13.2                 Dietary supplements            148

6.12.13.3                 Vitamins and minerals         148

6.12.13.4                 Herbal substances 148

6.12.14   COLOMBIA         149

6.12.14.1                 Dietary supplements            149

6.12.14.2                 Vitamins and minerals         149

6.12.14.3                 Herbal substances 149

6.12.14.4                 Other substances 149

6.12.15   AFRICA 151

6.12.15.1                 Functional foods   151

6.12.15.2                 Dietary supplements            151

6.12.15.3                 Registrations in South Africa              152

6.12.15.4                 Composition of supplements in South Africa  152

6.12.16   MIDDLE EAST   153

6.12.16.1                 Dietary supplements            153

6.13         PORTER’S FIVE FORCES ANALYSIS           157

6.13.1      INTENSITY OF COMPETITIVE RIVALRY 158

6.13.2      BARGAINING POWER OF SUPPLIERS       159

6.13.3      BARGAINING POWER OF BUYERS             159

6.13.4      THREAT OF SUBSTITUTES          159

6.13.5      THREAT OF NEW ENTRANTS      159

6.14         KEY STAKEHOLDERS AND BUYING CRITERIA     160

6.14.1      KEY STAKEHOLDERS IN BUYING PROCESS           160

6.14.2      BUYING CRITERIA           161

6.15         INVESTMENT AND FUNDING SCENARIO               162

6.16         CASE STUDY ANALYSIS 163

7               DIETARY SUPPLEMENTS MARKET, BY INGREDIENT SOURCING & QUALITY  164

7.1           INTRODUCTION              164

7.2           INGREDIENT SOURCING               164

7.3           INGREDIENT QUALITY 164

7.4           TESTING & CERTIFICATION       165

7.5           INGREDIENT FRAUD PREVENTION         165

7.6           TRANSPARENCY & LABELING    166

8               DIETARY SUPPLEMENTS MARKET, BY TECHNOLOGY                 167

8.1           INTRODUCTION              167

8.2           ENZYME ENGINEERING 167

8.3           SMART MANUFACTURING & AUTOMATION        168

8.4           MOLECULAR DISTILLATION      168

8.5           MULTI-LAYER EMBEDDING        168

8.6           MICROENCAPSULATED POWDER FOR PROBIOTIFICATION IN FOOD PRODUCTS            169

9               DIETARY SUPPLEMENTS MARKET, BY TYPE        170

9.1           INTRODUCTION              171

9.2           BOTANICALS     173

9.2.1        RISING DEMAND FOR PLANT-BASED FOOD PRODUCTS TO PROPEL MARKET GROWTH 173

9.3           VITAMINS            176

9.3.1        DEFICIENCY OF VITAMINS TO BE KEY FACTOR FOR DRIVING THEIR USAGE 176

9.3.2        VITAMIN A          180

9.3.3        VITAMIN B          180

9.3.4        VITAMIN C          180

9.3.5        VITAMIN D         180

9.3.6        OTHER VITAMINS            181

9.4           MINERALS           181

9.4.1        RISING AWARENESS ABOUT IMPORTANCE OF MINERALS TO SUPPORT MARKET GROWTH        181

9.4.2        CALCIUM             185

9.4.3        IRON     185

9.4.4        OTHER MINERALS           185

9.5           AMINO ACIDS   186

9.5.1        NEED TO IMPROVE METABOLIC HEALTH TO TRIGGER DEMAND FOR AMINO ACIDS      186

9.5.2        BRANCHED-CHAIN AMINO ACIDS            189

9.5.3        L-ARGININE       190

9.5.4        GLUTAMINE      190

9.6           ENZYMES             190

9.6.1        IMPORTANCE OF ENZYMES IN ALL METABOLIC PROCESSES TO DRIVE DEMAND               190

9.7           PROBIOTICS      193

9.7.1        SURGE IN DEMAND FOR FORTIFIED FOOD PRODUCTS TO DRIVE GROWTH OF PROBIOTICS SEGMENT                193

9.8           OTHER TYPES   195

10            DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION   198

10.1         INTRODUCTION              199

10.2         TABLETS              200

10.2.1      LONGEVITY OF TABLET FORM TO DRIVE DEMAND                 200

10.3         CAPSULES           202

10.3.1      EASE OF SWALLOWING AND VERSATILE FORMULATION TO BOOST DEMAND     202

10.4         LIQUID 203

10.4.1      ENHANCED ABSORPTION AND BIOAVAILABILITY TO BOLSTER DEMAND         203

10.5         POWDER              204

10.5.1      EASY RELEASE OF ACTIVE INGREDIENTS TO DRIVE USE OF POWDER FORM          204

10.6         GUMMIES/CHEWABLES 206

10.6.1      RISING CONSUMER DEMAND FOR CONVENIENT, FLAVORFUL, AND INNOVATIVE NUTRITIONAL SOLUTIONS TO DRIVE MARKET 206

11            DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER        208

11.1         INTRODUCTION              209

11.2         INFANTS              211

11.2.1      ESSENTIAL NUTRIENTS REQUIRED FOR INFANT NUTRITION TO TRIGGER DEMAND FOR DIETARY SUPPLEMENTS 211

11.3         CHILDREN          212

11.3.1      ENHANCING COGNITIVE HEALTH AND IMMUNITY TO PROPEL DEMAND FOR DIETARY SUPPLEMENTS AMONG CHILDREN          212

11.4         ADULTS                213

11.4.1      ADDRESSING NUTRITIONAL DEFICIENCIES TO DRIVE DEMAND FOR DIETARY SUPPLEMENTS AMONG ADULTS                 213

11.5         PREGNANT WOMEN       215

11.5.1      OPTIMIZING MATERNAL AND FETAL HEALTH TO LEAD TO RISING DEMAND FOR DIETARY SUPPLEMENTS DURING PREGNANCY      215

11.6         ELDERLY              216

11.6.1      CONSUMPTION OF DIETARY SUPPLEMENTS BY ELDERLY TO SUPPORT NUTRITIONAL NEEDS AND ENSURE OPTIMAL HEALTH OUTCOME   216

12            DIETARY SUPPLEMENTS MARKET, BY FUNCTION                 218

12.1         INTRODUCTION              219

12.2         GUT HEALTH    222

12.2.1      GROWING CONSUMER AWARENESS OF GUT MICROBIOME TO BOOST DEMAND FOR GUT HEALTH SUPPLEMENTS 222

12.3         IMMUNE HEALTH            223

12.3.1      RISING CONSUMER FOCUS ON PREVENTIVE HEALTH AND NATURAL DEFENSE SUPPORT TO DRIVE DEMAND FOR IMMUNITY-BOOSTING SUPPLEMENTS  223

12.4         SPORTS NUTRITION       224

12.4.1      INCREASED NUTRIENT REQUIREMENTS DUE TO DEMANDING PHYSICAL ACTIVITIES TO DRIVE MARKET                 224

12.5         SKIN HEALTH    226

12.5.1      INCREASING FOCUS ON PREVENTIVE CARE AND PURSUIT OF RADIANT, YOUTHFUL SKIN TO DRIVE MARKET FOR SKIN HEALTH SUPPLEMENTS           226

12.6         METABOLIC HEALTH     228

12.6.1      GROWING PREVALENCE OF LIFESTYLE-RELATED DISORDERS TO DRIVE MARKET                 228

12.7         WEIGHT MANAGEMENT               229

12.7.1      SHIFTING CONSUMER PRIORITIES TOWARD HEALTHIER LIFESTYLES AND SUSTAINABLE WEIGHT CONTROL SOLUTIONS TO DRIVE MARKET                229

12.8         BONE & JOINT HEALTH 230

12.8.1      GROWING AGING POPULATION AND ESCALATING INCIDENCES OF OSTEOPOROSIS AND ARTHRITIS TO DRIVE MARKET               230

12.9         OTHER FUNCTIONS       232

13            DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL            234

13.1         INTRODUCTION              235

13.2         PHARMACIES     237

13.2.1      REQUIREMENT FOR TRUSTED ADVICE AND CONVENIENT ACCESS TO DRIVE MARKET           237

13.3         SUPERMARKETS/HYPERMARKETS           238

13.3.1      DEMAND FOR ACCESSIBILITY AND CONVENIENCE TO FUEL MARKET GROWTH               238

13.4         HEALTH & WELLNESS STORES   239

13.4.1      NEED FOR PERSONALIZED SOLUTIONS, EXPERT GUIDANCE, AND PREMIUM PRODUCT OFFERINGS TO DRIVE MARKET               239

13.5         ONLINE                239

13.5.1      COST-EFFECTIVE OPERATIONS AND EXPANDED REACH TO PROPEL MARKET      239

13.6         OTHER DISTRIBUTION CHANNELS          240

14            DIETARY SUPPLEMENTS MARKET, BY REGION  242

14.1         INTRODUCTION              243

14.2         NORTH AMERICA             245

14.2.1      US           251

14.2.1.1  Rise in number of health-conscious customers, surge in demand for functional food products, and growth in aging population to propel market    251

14.2.2      CANADA               253

14.2.2.1  Rise in prevalence of chronic diseases to fuel demand for dietary supplements in Canada       253

14.2.3      MEXICO                254

14.2.3.1  Malnutrition and obesity to trigger demand for dietary supplements          254

14.3         EUROPE               256

14.3.1      GERMANY           262

14.3.1.1  Surge in demand for plant-based food products to boost market growth    262

14.3.2      UK          263

14.3.2.1  Need to promote healthier lifestyles and proper nutrition and rising demand for herbal and probiotic supplements to foster market growth    263

14.3.3      FRANCE                265

14.3.3.1  Rising awareness about health benefits, government support for nutritional supplements, and rising demand for nutritional supplements to bolster market growth          265

14.3.4      ITALY    267

14.3.4.1  High prevalence of vitamin D deficiency to contribute to demand for dietary supplements       267

14.3.5      SPAIN    268

14.3.5.1  Consumer preference for clean-label ingredients to accelerate market growth       268

14.3.6      REST OF EUROPE             270

14.4         ASIA PACIFIC     271

14.4.1      CHINA  276

14.4.1.1  Rapid growth of elderly & millennial populations and eCommerce platforms to accelerate market growth              276

14.4.2      INDIA    278

14.4.2.1  Health consciousness, changing lifestyles, increasing consumer affluence, and increased life expectancy to drive demand for dietary supplements          278

14.4.3      JAPAN   280

14.4.3.1  Rapidly aging population and increasing health consciousness to drive demand for dietary supplements              280

14.4.4      AUSTRALIA & NEW ZEALAND     282

14.4.4.1  Prevalence of chronic diseases and obesity among consumers to support demand    282

14.4.5      REST OF ASIA PACIFIC   283

14.5         SOUTH AMERICA             285

14.5.1      BRAZIL 290

14.5.1.1  Increasing preference for functional food products to drive demand  290

14.5.2      ARGENTINA       291

14.5.2.1  Rising number of health-conscious consumers and increasing adoption of vegan diets to drive market            291

14.5.3      REST OF SOUTH AMERICA           292

14.6         REST OF THE WORLD (ROW)      294

14.6.1      AFRICA 299

14.6.1.1  Rise in vitamin deficiency among women and children to fuel market growth       299

14.6.2      MIDDLE EAST   300

14.6.2.1  Use of dietary supplements for pharmaceuticals and sports nutrition to boost market growth       300

15            COMPETITIVE LANDSCAPE         303

15.1         OVERVIEW          303

15.2         KEY PLAYER STRATEGIES/RIGHT TO WIN            304

15.3         REVENUE ANALYSIS       307

15.4         MARKET SHARE ANALYSIS           308

15.4.1      MARKET RANKING ANALYSIS     309

15.5         COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023                 311

15.5.1      STARS   311

15.5.2      EMERGING LEADERS     311

15.5.3      PERVASIVE PLAYERS      311

15.5.4      PARTICIPANTS 312

15.5.5      COMPANY FOOTPRINT: KEY PLAYERS, 2023         313

15.5.5.1  Company footprint               313

15.5.5.2  Type footprint       314

15.5.5.3  Mode of application footprint             315

15.5.5.4  Function footprint                316

15.5.5.5  Regional footprint                 317

15.6         COMPANY EVALUATION MATRIX: START-UPS/SMES, 2023        317

15.6.1      PROGRESSIVE COMPANIES         318

15.6.2      RESPONSIVE COMPANIES            318

15.6.3      DYNAMIC COMPANIES  318

15.6.4      STARTING BLOCKS         318

15.6.5      COMPETITIVE BENCHMARKING, START-UPS/SMES, 2023        320

15.6.5.1  Detailed list of key start-ups/SMEs  320

15.6.5.2  Competitive benchmarking of start-ups/SMEs               321

15.7         COMPANY VALUATION AND FINANCIAL METRICS                 322

15.7.1      COMPANY VALUATION 322

15.7.2      FINANCIAL METRICS      323

15.8         BRAND/PRODUCT COMPARISON             323

15.9         COMPETITIVE SCENARIO AND TRENDS                324

15.9.1      PRODUCT LAUNCHES   324

15.9.2      DEALS  328

15.9.3      EXPANSIONS     335

15.9.4      OTHER DEALS/DEVELOPMENTS              338

16            COMPANY PROFILES      340

16.1         KEY PLAYERS     340

16.1.1      NESTLÉ                 340

16.1.1.1  Business overview 340

16.1.1.2  Products/Solutions/Services offered 341

16.1.1.3  Recent developments           347

16.1.1.3.1                Product launches  347

16.1.1.3.2                Deals      348

16.1.1.3.3                Expansions             351

16.1.1.3.4                Other deals/developments 351

16.1.1.4  MnM view              352

16.1.1.4.1                Key strengths        352

16.1.1.4.2                Strategic choices   352

16.1.1.4.3                Weaknesses and competitive threats 353

16.1.2      ABBOTT               354

16.1.2.1  Business overview 354

16.1.2.2  Products/Solutions/Services offered 355

16.1.2.3  Recent developments           362

16.1.2.3.1                Product launches  362

16.1.2.3.2                Deals      363

16.1.2.4  MnM view              363

16.1.2.4.1                Right to win           363

16.1.2.4.2                Strategic choices   363

16.1.2.4.3                Weaknesses and competitive threats 364

16.1.3      OTSUKA HOLDINGS CO., LTD.  365

16.1.3.1  Business overview 365

16.1.3.2  Products/Solutions/Services offered 366

16.1.3.3  Recent developments           367

16.1.3.3.1                Product launches  367

16.1.3.3.2                Deals      368

16.1.3.4  MnM view              368

16.1.3.4.1                Key strengths        368

16.1.3.4.2                Strategic choices   368

16.1.3.4.3                Weaknesses and competitive threats 369

16.1.4      HALEON GROUP OF COMPANIES             370

16.1.4.1  Business overview 370

16.1.4.2  Products/Solutions/Services offered 371

16.1.4.3  Recent developments           373

16.1.4.3.1                Expansions             373

16.1.4.4  MnM view              373

16.1.4.4.1                Key strengths        373

16.1.4.4.2                Strategic choices   373

16.1.4.4.3                Weaknesses and competitive threats 374

16.1.5      GLANBIA PLC    375

16.1.5.1  Business overview 375

16.1.5.2  Products/Services/Solutions offered 376

16.1.5.3  Recent developments           378

16.1.5.3.1                Deals      378

16.1.5.4  MnM view              379

16.1.5.4.1                Key strengths        379

16.1.5.4.2                Strategic choices   379

16.1.5.4.3                Weaknesses and competitive threats 379

16.1.6      BAYER AG            380

16.1.6.1  Business overview 380

16.1.6.2  Products/Services/Solutions offered 382

16.1.6.3  Recent developments           382

16.1.6.3.1                Deals      382

16.1.6.3.2                Expansions             383

16.1.6.4  MnM view              383

16.1.7      H&H GROUP      384

16.1.7.1  Business overview 384

16.1.7.2  Products/Services/Solutions offered 385

16.1.7.3  Recent developments           386

16.1.7.3.1                Product launches  386

16.1.7.3.2                Deals      386

16.1.7.3.3                Expansions             387

16.1.7.4  MnM view              387

16.1.8      NATURE’S SUNSHINE PRODUCTS, INC.  388

16.1.8.1  Business overview 388

16.1.8.2  Products/Services/Solutions offered 389

16.1.8.3  Recent developments           399

16.1.8.3.1                Product launches  399

16.1.8.4  MnM view              399

16.1.9      NU SKIN               400

16.1.9.1  Business overview 400

16.1.9.2  Products/Services/Solutions offered 401

16.1.9.3  MnM view              402

16.1.10   AMWAY CORP.  403

16.1.10.1                 Business overview 403

16.1.10.2                 Products/Services/Solutions offered 404

16.1.10.3                 Recent developments           404

16.1.10.3.1             Product launches  404

16.1.10.3.2             Deals      405

16.1.10.4                 MnM view              405

16.1.11   HERBALIFE INTERNATIONAL OF AMERICA, INC.                 406

16.1.11.1                 Business overview 406

16.1.11.2                 Products/Services/Solutions offered 407

16.1.11.3                 Recent developments           413

16.1.11.3.1             Product launches  413

16.1.11.3.2             Deals      414

16.1.11.4                 MnM view              414

16.1.12   BIONOVA            415

16.1.12.1                 Business overview 415

16.1.12.2                 Products/Services/Solutions offered 415

16.1.12.3                 MnM view              418

16.1.13   ARKOPHARMA  419

16.1.13.1                 Business overview 419

16.1.13.2                 Products/Services/Solutions offered 419

16.1.13.3                 MnM view              420

16.1.14   AMERICAN HEALTH        421

16.1.14.1                 Business overview 421

16.1.14.2                 Products/Services/Solutions offered 421

16.1.14.3                 MnM view              422

16.1.15   VITACO                423

16.1.15.1                 Business overview 423

16.1.15.2                 Products/Services/Solutions offered 423

16.1.15.3                 Recent developments           424

16.1.15.4                 MnM view              424

16.2         OTHER PLAYERS/START-UPS/SMES        425

16.2.1      POWER GUMMIES            425

16.2.1.1  Business overview 425

16.2.1.2  Products/Services/Solutions offered 425

16.2.1.3  MnM view              426

16.2.2      BIOMEDICAL RESEARCH LABORATORIES, LLC   427

16.2.2.1  Business overview 427

16.2.2.2  Products/Services/Solutions offered 427

16.2.2.3  MnM view              427

16.2.3      HEALTHKART.COM         428

16.2.3.1  Business overview 428

16.2.3.2  Products/Services/Solutions offered 428

16.2.3.3  MnM view              431

16.2.4      NORDIC NATURALS        432

16.2.4.1  Business overview 432

16.2.4.2  Products/Services/Solutions offered 432

16.2.4.3  MnM view              433

16.2.5      BIOGAIA              434

16.2.5.1  Business overview 434

16.2.5.2  Products/Services/Solutions offered 435

16.2.5.3  Recent developments           436

16.2.5.3.1                Product launches  436

16.2.5.3.2                Deals      437

16.2.5.3.3                Expansions             438

16.2.5.4  MnM view              439

16.2.6      ALFA LABORATORIES, INC.         440

16.2.7      NUTRISCIENCE CORPORATION                 441

16.2.8      NATURE’S ESSENTIALS 442

16.2.9      LIFE EXTENSION              443

16.2.10   SOLGAR INC.     444

16.3         DIETARY SUPPLEMENTS INGREDIENT MANUFACTURERS           445

16.3.1      ADM      445

16.3.2      CARGILL, INCORPORATED          446

16.3.3      INTERNATIONAL FLAVORS & FRAGRANCES INC                 447

16.3.4      BASF SE                 448

16.3.5      DSM-FIRMENICH              450

16.3.6      ASSOCIATED BRITISH FOODS PLC           452

16.3.7      KYOWA KIRIN CO., LTD 453

16.3.8      FONTERRA CO-OPERATIVE GROUP LIMITED     454

16.3.9      KERRY GROUP PLC          455

16.3.10   DIVI’S NUTRACEUTICALS             456

17            ADJACENT & RELATED MARKETS             457

17.1         INTRODUCTION              457

17.2         LIMITATIONS    457

17.3         NUTRACEUTICAL INGREDIENTS MARKET            458

17.3.1      MARKET DEFINITION   458

17.3.2      MARKET OVERVIEW       458

17.4         PROBIOTICS MARKET    459

17.4.1      MARKET DEFINITION   459

17.4.2      MARKET OVERVIEW       459

18            APPENDIX           461

18.1         DISCUSSION GUIDE        461

18.2         KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL                468

18.3         CUSTOMIZATION OPTIONS        470

18.4         RELATED REPORTS         470

18.5         AUTHOR DETAILS           471

LIST OF TABLES

TABLE 1                USD EXCHANGE RATES CONSIDERED, 2019–2023                 41

TABLE 2                DIETARY SUPPLEMENTS MARKET SNAPSHOT, 2024 VS. 2029       54

TABLE 3                FOODS BOOSTING IMMUNE SYSTEM     74

TABLE 4                MICRONUTRIENT DEFICIENCY CONDITIONS AND WORLDWIDE PREVALENCE              74

TABLE 5                WIDELY USED FORTIFIED FOODS            76

TABLE 6                AVERAGE SELLING PRICE TREND AMONG KEY PLAYERS, 2023   85

TABLE 7                AVERAGE SELLING PRICE, BY TYPE, 2020–2023 (USD/TON)         85

TABLE 8                AVERAGE SELLING PRICE, BY REGION, 2020–2023 (USD/TON)               86

TABLE 9                DIETARY SUPPLEMENTS MARKET: ECOSYSTEM                 90

TABLE 10              PATENTS PERTAINING TO DIETARY SUPPLEMENTS, 2020–2024             95

TABLE 11              TOP FIVE EXPORTERS OF PROVITAMINS AND VITAMINS (HS CODE 2936),

2020–2023 (USD THOUSAND)      103

TABLE 12              TOP FIVE IMPORTERS OF PROVITAMINS AND VITAMINS (HS CODE 2936),

2020–2023 (USD THOUSAND)      104

TABLE 13              EXPORT SCENARIO FOR HS CODE 300290, BY COUNTRY, 2021–2023 (KG)           105

TABLE 14              IMPORT SCENARIO FOR HS CODE 300290, BY COUNTRY, 2021–2023 (KG)           105

TABLE 15              DIETARY SUPPLEMENTS MARKET: DETAILED LIST OF CONFERENCES

AND EVENTS, 2024–2025                 106

TABLE 16              NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  107

TABLE 17              EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  109

TABLE 18              ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  110

TABLE 19              REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS             110

TABLE 20              RDI FOR VITAMINS AND MINERALS ESSENTIAL IN HUMAN NUTRITION 115

TABLE 21              DIETARY REFERENCE INTAKES 118

TABLE 22              RECOMMENDED VITAMIN LEVELS          124

TABLE 23              QUANTITY OF MINERALS AND THEIR LIMITS                 124

TABLE 24              RECOMMENDED MAXIMUM LEVELS FOR ADDITION OF VITAMINS

TO FOOD SUPPLEMENTS AND CONVENTIONAL FOODS                 126

TABLE 25              RECOMMENDED MAXIMUM LEVELS FOR ADDITION OF MINERALS AND TRACE ELEMENTS TO FOOD SUPPLEMENTS AND CONVENTIONAL FOODS   127

TABLE 26              DAILY REFERENCE INTAKES FOR VITAMINS AND MINERALS 131

TABLE 27              VITAMINS: MAXIMUM DAILY USE             132

TABLE 28              MINERALS: MAXIMUM DAILY USE            133

TABLE 29              CATEGORIES WITH REGARD TO FUNCTIONAL FOODS AND LEGISLATIVE

CRITERIA OF HEALTH CLAIMS  135

TABLE 30              DIFFERENT CATEGORIES OF PRODUCTS COVERED UNDER NUTRACEUTICAL REGULATIONS       138

TABLE 31              VALUES FOR VITAMINS ALLOWED TO BE USED IN FOOD FOR SPECIAL DIETARY USE AND SPECIAL MEDICAL PURPOSE (OTHER THAN THOSE INTENDED FOR USE IN INFANT FORMULA)          140

TABLE 32              VALUES FOR MINERALS AND TRACE ELEMENTS ALLOWED TO BE USED IN FOOD FOR SPECIAL DIETARY USE AND SPECIAL MEDICAL PURPOSE (OTHER THAN THOSE INTENDED FOR USE IN INFANT FORMULA)         141

TABLE 33              VITAMINS            144

TABLE 34              MINERALS           144

TABLE 35              RECOMMENDED DAILY INTAKE VALUES OF NUTRIENTS (IDR) OF VOLUNTARY DECLARATION: VITAMINS AND MINERALS 147

TABLE 36              DAILY REFERENCE VALUES AND TOLERABLE MAXIMUM INTAKE LEVEL OF VITAMINS, MINERALS, AND TRACE ELEMENTS FOR DIETARY SUPPLEMENTS              150

TABLE 37              VITAMINS: RECOMMENDED DIETARY ALLOWANCE (RDA) AND ADEQUATE INTAKE (AI) (FOOD DOME DIETARY GUIDELINES OF ARAB COUNTRIES – ARAB CENTRE FOR NUTRITION – KINGDOM OF BAHRAIN)         154

TABLE 38              MINERALS: RECOMMENDED DIETARY ALLOWANCE (RDA) AND ADEQUATE INTAKE (AI) (FOOD DOME DIETARY GUIDELINES OF ARAB COUNTRIES – ARAB CENTRE FOR NUTRITION – KINGDOM OF BAHRAIN)         155

TABLE 39              IMPACT OF PORTER’S FIVE FORCES ON DIETARY SUPPLEMENTS MARKET            157

TABLE 40              INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TYPES OF DIETARY SUPPLEMENTS            161

TABLE 41              KEY BUYING CRITERIA FOR KEY MODES OF APPLICATION OF DIETARY SUPPLEMENTS         162

TABLE 42              SAFETY ASSESSMENT AND CERTIFICATION DEMAND BY INDUSTRY PLAYERS TO ENSURE TRANSPARENCY                 163

TABLE 43              COMPANIES FOCUSED ON DEVELOPING FLAVORED DIETARY SUPPLEMENT PRODUCTS                 163

TABLE 44              US-BASED FIRM STARTED OFFERING EASY-TO-USE AND EFFICIENT-TO-TAKE VITAMIN AND MINERAL PILLS THAT DISSOLVE INSTANTLY      163

TABLE 45              DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (USD MILLION)            172

TABLE 46              DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (USD MILLION)            172

TABLE 47              DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (KT)   172

TABLE 48              DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (KT)   173

TABLE 49              BOTANICALS: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            175

TABLE 50              BOTANICALS: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            175

TABLE 51              BOTANICALS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2020–2023 (KT)      175

TABLE 52              BOTANICALS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2024–2029 (KT)      176

TABLE 53              VITAMINS: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            178

TABLE 54              VITAMINS: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            178

TABLE 55              VITAMINS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2020–2023 (KT)          178

TABLE 56              VITAMINS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2024–2029 (KT)          179

TABLE 57              VITAMINS: DIETARY SUPPLEMENTS MARKET, BY SUBTYPE,

2020–2023 (USD MILLION)            179

TABLE 58              VITAMINS: DIETARY SUPPLEMENTS MARKET, BY SUBTYPE,

2024–2029 (USD MILLION)            179

TABLE 59              MINERALS: USAGE AND SOURCES            182

TABLE 60              TRACE ELEMENTS (MINERALS): USAGE AND SOURCES             183

TABLE 61              MINERALS: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            183

TABLE 62              MINERALS: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            184

TABLE 63              MINERALS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2020–2023 (KT)          184

TABLE 64              MINERALS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2024–2029 (KT)          184

TABLE 65              MINERALS: DIETARY SUPPLEMENTS MARKET, BY SUBTYPE,

2020–2023 (USD MILLION)            185

TABLE 66              MINERALS: DIETARY SUPPLEMENTS MARKET, BY SUBTYPE,

2024–2029 (USD MILLION)            185

TABLE 67              AMINO ACIDS: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            188

TABLE 68              AMINO ACIDS: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            188

TABLE 69              AMINO ACIDS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2020–2023 (KT)      188

TABLE 70              AMINO ACIDS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2024–2029 (KT)      189

TABLE 71              AMINO ACIDS: DIETARY SUPPLEMENTS MARKET, BY SUBTYPE,

2020–2023 (USD MILLION)            189

TABLE 72              AMINO ACIDS: DIETARY SUPPLEMENTS MARKET, BY SUBTYPE,

2024–2029 (USD MILLION)            189

TABLE 73              ENZYMES: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            192

TABLE 74              ENZYMES: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            192

TABLE 75              ENZYMES: DIETARY SUPPLEMENTS MARKET, BY REGION, 2020–2023 (KT)          192

TABLE 76              ENZYMES: DIETARY SUPPLEMENTS MARKET, BY REGION, 2024–2029 (KT)          193

TABLE 77             PROBIOTICS: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            194

TABLE 78             PROBIOTICS: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            194

TABLE 79             PROBIOTICS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2020–2023 (KT)          195

TABLE 80             PROBIOTICS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2024–2029 (KT)          195

TABLE 81              OTHER TYPES: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            196

TABLE 82              OTHER TYPES: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            197

TABLE 83              OTHER TYPES: DIETARY SUPPLEMENTS MARKET, BY REGION, 2019–2023 (KT)      197

TABLE 84              OTHER TYPES: DIETARY SUPPLEMENTS MARKET, BY REGION, 2024–2029 (KT)      197

TABLE 85              DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION,

2020–2023 (USD MILLION)            200

TABLE 86              DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION,

2024–2029 (USD MILLION)            200

TABLE 87              TABLETS: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            201

TABLE 88              TABLETS: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            201

TABLE 89              CAPSULES: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            202

TABLE 90              CAPSULES: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            203

TABLE 91              LIQUID: DIETARY SUPPLEMENTS MARKET, BY REGION, 2020–2023 (USD MILLION)          204

TABLE 92              LIQUID: DIETARY SUPPLEMENTS MARKET, BY REGION, 2024–2029 (USD MILLION)          204

TABLE 93              POWDER: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            205

TABLE 94              POWDER: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            206

TABLE 95              GUMMIES/CHEWABLES: DIETARY SUPPLEMENTS MARKET,

BY REGION, 2020–2023 (USD MILLION)   207

TABLE 96              GUMMIES/CHEWABLES: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            207

TABLE 97              DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER,

2020–2023 (USD MILLION)            210

TABLE 98              DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER,

2024–2029 (USD MILLION)            210

TABLE 99              INFANTS: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            211

TABLE 100            INFANTS: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            212

TABLE 101            CHILDREN: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            213

TABLE 102            CHILDREN: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            213

TABLE 103            ADULTS: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            214

TABLE 104            ADULTS: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            214

TABLE 105            PREGNANT WOMEN: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            215

TABLE 106            PREGNANT WOMEN: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            216

TABLE 107            ELDERLY: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            217

TABLE 108            ELDERLY: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            217

TABLE 109            DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2020–2023 (USD MILLION)   221

TABLE 110            DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2024–2029 (USD MILLION)   222

TABLE 111            GUT HEALTH: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            223

TABLE 112            GUT HEALTH: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            223

TABLE 113            IMMUNE HEALTH: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            224

TABLE 114            IMMUNE HEALTH: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            224

TABLE 115            SPORTS NUTRITION: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            226

TABLE 116            SPORTS NUTRITION: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            226

TABLE 117            SKIN HEALTH: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            227

TABLE 118            SKIN HEALTH: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            227

TABLE 119            METABOLIC HEALTH: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            228

TABLE 120            METABOLIC HEALTH: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            228

TABLE 121            WEIGHT MANAGEMENT: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            229

TABLE 122            WEIGHT MANAGEMENT: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            230

TABLE 123            BONE-BUILDING NUTRIENTS AND THEIR THERAPEUTIC RANGE  231

TABLE 124            BONE & JOINT HEALTH: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            231

TABLE 125            BONE & JOINT HEALTH: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            232

TABLE 126            OTHER FUNCTIONS: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            233

TABLE 127            OTHER FUNCTIONS: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            233

TABLE 128            DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL,

2020–2023 (USD MILLION)            236

TABLE 129            DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL,

2024–2029 (USD MILLION)            237

TABLE 130            DIETARY SUPPLEMENTS MARKET, BY REGION, 2020–2023 (USD MILLION)            244

TABLE 131            DIETARY SUPPLEMENTS MARKET, BY REGION, 2024–2029 (USD MILLION)            245

TABLE 132            DIETARY SUPPLEMENTS MARKET, BY REGION, 2020–2023 (KT)   245

TABLE 133            DIETARY SUPPLEMENTS MARKET, BY REGION, 2024–2029 (KT)   245

TABLE 134            NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            247

TABLE 135            NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            247

TABLE 136            NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2020–2023 (USD MILLION)            247

TABLE 137            NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2024–2029 (USD MILLION)            248

TABLE 138            NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (KT)            248

TABLE 139            NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (KT)            248

TABLE 140            NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION,

2020–2023 (USD MILLION)            249

TABLE 141            NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION,

2024–2029 (USD MILLION)            249

TABLE 142            NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION, 2020–2023 (USD MILLION)                 250

TABLE 143            NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION, 2024–2029 (USD MILLION)                 250

TABLE 144            NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER, 2020–2023 (USD MILLION)                 250

TABLE 145            NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER, 2024–2029 (USD MILLION)                 251

TABLE 146            US: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (USD MILLION)            252

TABLE 147            US: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (USD MILLION)            253

TABLE 148            CANADA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (USD MILLION)                254

TABLE 149            CANADA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (USD MILLION)                254

TABLE 150            MEXICO: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (USD MILLION)                255

TABLE 151            MEXICO: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (USD MILLION)                256

TABLE 152            EUROPE: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            258

TABLE 153            EUROPE: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            258

TABLE 154            EUROPE: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (USD MILLION)                258

TABLE 155            EUROPE: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (USD MILLION)                259

TABLE 156            EUROPE: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (KT)      259

TABLE 157            EUROPE: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (KT)      259

TABLE 158            EUROPE: DIETARY SUPPLEMENTS MARKET, BY FUNCTION,

2020–2023 (USD MILLION)            260

TABLE 159            EUROPE: DIETARY SUPPLEMENTS MARKET, BY FUNCTION,

2024–2029 (USD MILLION)            260

TABLE 160            EUROPE: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION,

2020–2023 (USD MILLION)            260

TABLE 161            EUROPE: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION,

2024–2029 (USD MILLION)            261

TABLE 162            EUROPE: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER,

2020–2023 (USD MILLION)            261

TABLE 163            EUROPE: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER,

2024–2029 (USD MILLION)            261

TABLE 164            GERMANY: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2020–2023 (USD MILLION)            263

TABLE 165            GERMANY: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2024–2029 (USD MILLION)            263

TABLE 166            UK: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (USD MILLION)            264

TABLE 167            UK: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (USD MILLION)            265

TABLE 168            FRANCE: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (USD MILLION)                266

TABLE 169            FRANCE: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (USD MILLION)                266

TABLE 170            ITALY: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (USD MILLION)                268

TABLE 171            ITALY: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (USD MILLION)                268

TABLE 172            SPAIN: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (USD MILLION)                269

TABLE 173            SPAIN: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (USD MILLION)                269

TABLE 174            REST OF EUROPE: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2020–2023 (USD MILLION)            270

TABLE 175            REST OF EUROPE: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2024–2029 (USD MILLION)            271

TABLE 176          ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            272

TABLE 177          ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            273

TABLE 178          ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2020–2023 (USD MILLION)            273

TABLE 179          ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2024–2029 (USD MILLION)            273

TABLE 180          ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (KT)                274

TABLE 181          ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (KT)                274

TABLE 182          ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY FUNCTION,

2020–2023 (USD MILLION)            274

TABLE 183          ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY FUNCTION,

2024–2029 (USD MILLION)            275

TABLE 184          ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION, 2020–2023 (USD MILLION)  275

TABLE 185          ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION, 2024–2029 (USD MILLION)  275

TABLE 186          ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER,

2020–2023 (USD MILLION)            276

TABLE 187          ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER,

2024–2029 (USD MILLION)            276

TABLE 188            CHINA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (USD MILLION)                278

TABLE 189            CHINA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (USD MILLION)                278

TABLE 190            INDIA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (USD MILLION)                280

TABLE 191            INDIA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (USD MILLION)                280

TABLE 192            JAPAN: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (USD MILLION)                281

TABLE 193            JAPAN: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (USD MILLION)                282

TABLE 194            AUSTRALIA & NEW ZEALAND: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2020–2023 (USD MILLION)            283

TABLE 195            AUSTRALIA & NEW ZEALAND: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2024–2029 (USD MILLION)            283

TABLE 196            REST OF ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2020–2023 (USD MILLION)            284

TABLE 197            REST OF ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2024–2029 (USD MILLION)            285

TABLE 198            SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY REGION,

2020–2023 (USD MILLION)            286

TABLE 199            SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY REGION,

2024–2029 (USD MILLION)            286

TABLE 200            SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2020–2023 (USD MILLION)            286

TABLE 201            SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2024–2029 (USD MILLION)            287

TABLE 202            SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (KT)            287

TABLE 203            SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (KT)            287

TABLE 204            SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION,

2020–2023 (USD MILLION)            288

TABLE 205            SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION,

2024–2029 (USD MILLION)            288

TABLE 206            SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION, 2020–2023 (USD MILLION)                 289

TABLE 207            SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION, 2024–2029 (USD MILLION)                 289

TABLE 208            SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER, 2020–2023 (USD MILLION)                 289

TABLE 209            SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER, 2024–2029 (USD MILLION)                 290

TABLE 210            BRAZIL: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (USD MILLION)                291

TABLE 211            BRAZIL: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (USD MILLION)                291

TABLE 212            ARGENTINA: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2020–2023 (USD MILLION)            292

TABLE 213            ARGENTINA: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2024–2029 (USD MILLION)            292

TABLE 214            REST OF SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2020–2023 (USD MILLION)            293

TABLE 215            REST OF SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2024–2029 (USD MILLION)            294

TABLE 216            ROW: DIETARY SUPPLEMENTS MARKET, BY REGION, 2020–2023 (USD MILLION)          295

TABLE 217            ROW: DIETARY SUPPLEMENTS MARKET, BY REGION, 2024–2029 (USD MILLION)          295

TABLE 218            ROW: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (USD MILLION)                295

TABLE 219            ROW: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (USD MILLION)                296

TABLE 220            ROW: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (KT)      296

TABLE 221            ROW: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (KT)      296

TABLE 222            ROW: DIETARY SUPPLEMENTS MARKET, BY FUNCTION,

2020–2023 (USD MILLION)            297

TABLE 223            ROW: DIETARY SUPPLEMENTS MARKET, BY FUNCTION,

2024–2029 (USD MILLION)            297

TABLE 224            ROW: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION,

2020–2023 (USD MILLION)            297

TABLE 225            ROW: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION,

2024–2029 (USD MILLION)            298

TABLE 226            ROW: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER,

2020–2023 (USD MILLION)            298

TABLE 227            ROW: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER,

2024–2029 (USD MILLION)            298

TABLE 228            AFRICA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2020–2023 (USD MILLION)                300

TABLE 229            AFRICA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024–2029 (USD MILLION)                300

TABLE 230            MIDDLE EAST: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2020–2023 (USD MILLION)            302

TABLE 231            MIDDLE EAST: DIETARY SUPPLEMENTS MARKET, BY TYPE,

2024–2029 (USD MILLION)            302

TABLE 232            OVERVIEW OF STRATEGIES DEPLOYED BY KEY MARKET PLAYERS           304

TABLE 233            DIETARY SUPPLEMENTS MARKET: DEGREE OF COMPETITION, 2023       309

TABLE 234            DIETARY SUPPLEMENTS MARKET: TYPE FOOTPRINT, 2023             314

TABLE 235            DIETARY SUPPLEMENTS MARKET: MODE OF APPLICATION FOOTPRINT, 2023               315

TABLE 236            DIETARY SUPPLEMENTS MARKET: FUNCTION FOOTPRINT, 2023             316

TABLE 237            DIETARY SUPPLEMENTS MARKET: REGIONAL FOOTPRINT, 2023             317

TABLE 238            DIETARY SUPPLEMENTS MARKET: DETAILED LIST OF KEY START-UPS/SMES  320

TABLE 239            DIETARY SUPPLEMENTS MARKET: COMPETITIVE BENCHMARKING

OF START-UPS/SMES     321

TABLE 240            DIETARY SUPPLEMENTS MARKET: PRODUCT LAUNCHES,

JANUARY 2019–NOVEMBER 2024                 324

TABLE 241            DIETARY SUPPLEMENTS MARKET: DEALS, JANUARY 2019–NOVEMBER 2024                 328

TABLE 242          DIETARY SUPPLEMENTS MARKET: EXPANSIONS,

JANUARY 2019–NOVEMBER 2024                 335

TABLE 243            DIETARY SUPPLEMENTS MARKET: OTHER DEALS/DEVELOPMENTS, JANUARY 2019–NOVEMBER 2024                 338

TABLE 244            NESTLÉ: COMPANY OVERVIEW 340

TABLE 245            NESTLÉ: PRODUCTS/SOLUTIONS/SERVICES OFFERED             341

TABLE 246            NESTLÉ: PRODUCT LAUNCHES 347

TABLE 247            NESTLÉ: DEALS 348

TABLE 248            NESTLÉ: EXPANSIONS   351

TABLE 249            NESTLÉ: OTHER DEALS/DEVELOPMENTS                 351

TABLE 250            ABBOTT: COMPANY OVERVIEW                354

TABLE 251            ABBOTT: PRODUCTS/SOLUTIONS/SERVICES OFFERED             355

TABLE 252            ABBOTT: PRODUCT LAUNCHES                362

TABLE 253            ABBOTT: DEALS               363

TABLE 254            OTSUKA HOLDINGS CO., LTD.: COMPANY OVERVIEW          365

TABLE 255            OTSUKA HOLDINGS CO., LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED    366

TABLE 256            OTSUKA HOLDINGS CO., LTD.: PRODUCT LAUNCHES          367

TABLE 257            OTSUKA HOLDINGS CO., LTD.: DEALS   368

TABLE 258            HALEON GROUP OF COMPANIES: COMPANY OVERVIEW          370

TABLE 259            HALEON GROUP OF COMPANIES: PRODUCTS/SOLUTIONS/SERVICES OFFERED    371

TABLE 260            HALEON GROUP OF COMPANIES: EXPANSIONS                 373

TABLE 261            GLANBIA PLC: COMPANY OVERVIEW     375

TABLE 262            GLANBIA PLC: PRODUCTS OFFERED      376

TABLE 263            GLANBIA PLC: DEALS    378

TABLE 264            BAYER AG: COMPANY OVERVIEW             380

TABLE 265            BAYER AG: PRODUCTS OFFERED              382

TABLE 266            BAYER AG: DEALS            382

TABLE 267            BAYER AG: EXPANSIONS               383

TABLE 268            H&H GROUP: COMPANY OVERVIEW       384

TABLE 269            H&H GROUP: PRODUCTS OFFERED        385

TABLE 270            H&H GROUP: PRODUCT LAUNCHES       386

TABLE 271            H&H GROUP: DEALS       386

TABLE 272            H&H GROUP: EXPANSIONS          387

TABLE 273            NATURE’S SUNSHINE PRODUCTS, INC.: COMPANY OVERVIEW   388

TABLE 274            NATURE’S SUNSHINE PRODUCTS, INC.: PRODUCTS OFFERED    389

TABLE 275            NATURE’S SUNSHINE PRODUCTS, INC.: PRODUCT LAUNCHES   399

TABLE 276            NU SKIN: COMPANY OVERVIEW                400

TABLE 277            NU SKIN: PRODUCTS OFFERED 401

TABLE 278            AMWAY CORP.: COMPANY OVERVIEW   403

TABLE 279            AMWAY CORP.: PRODUCTS OFFERED    404

TABLE 280            AMWAY CORP.: PRODUCT LAUNCHES   404

TABLE 281            AMWAY CORP.: DEALS  405

TABLE 282            HERBALIFE INTERNATIONAL OF AMERICA, INC.: COMPANY OVERVIEW        406

TABLE 283            HERBALIFE INTERNATIONAL OF AMERICA, INC.: PRODUCTS OFFERED         407

TABLE 284            HERBALIFE INTERNATIONAL OF AMERICA, INC.: PRODUCT LAUNCHES         413

TABLE 285            HERBALIFE INTERNATIONAL OF AMERICA, INC.: DEALS        414

TABLE 286            BIONOVA: COMPANY OVERVIEW             415

TABLE 287            BIONOVA: PRODUCTS OFFERED              415

TABLE 288            ARKOPHARMA: COMPANY OVERVIEW   419

TABLE 289            ARKOPHARMA: PRODUCTS OFFERED    419

TABLE 290            AMERICAN HEALTH: COMPANY OVERVIEW                 421

TABLE 291            AMERICAN HEALTH: PRODUCTS OFFERED                 421

TABLE 292            VITACO: COMPANY OVERVIEW 423

TABLE 293            VITACO: PRODUCTS/SERVICES/SOLUTIONS OFFERED             423

TABLE 294            POWER GUMMIES: COMPANY OVERVIEW                 425

TABLE 295            POWER GUMMIES: PRODUCTS OFFERED                 425

TABLE 296            BIOMEDICAL RESEARCH LABORATORIES: COMPANY OVERVIEW   427

TABLE 297            BIOMEDICAL RESEARCH LABORATORIES: PRODUCTS OFFERED    427

TABLE 298            HEALTHKART: COMPANY OVERVIEW    428

TABLE 299            HEALTHKART: PRODUCTS OFFERED     428

TABLE 300            NORDIC NATURALS: COMPANY OVERVIEW                 432

TABLE 301            NORDIC NATURALS: PRODUCTS OFFERED                 432

TABLE 302            BIOGAIA: COMPANY OVERVIEW               434

TABLE 303            BIOGAIA: PRODUCTS OFFERED                435

TABLE 304            BIOGAIA: PRODUCT LAUNCHES                436

TABLE 305            BIOGAIA: DEALS               437

TABLE 306            BIOGAIA: EXPANSIONS 438

TABLE 307            ALFA LABORATORIES, INC.: COMPANY OVERVIEW          440

TABLE 308            NUTRISCIENCE CORPORATION: COMPANY OVERVIEW          441

TABLE 309            NATURE’S ESSENTIALS: COMPANY OVERVIEW                 442

TABLE 310            LIFE EXTENSION: COMPANY OVERVIEW                 443

TABLE 311            SOLGAR INC.: COMPANY OVERVIEW      444

TABLE 312            ADM: COMPANY OVERVIEW       445

TABLE 313            CARGILL, INCORPORATED: COMPANY OVERVIEW          446

TABLE 314            INTERNATIONAL FLAVORS & FRAGRANCES INC: COMPANY OVERVIEW   447

TABLE 315            BASF SE: COMPANY OVERVIEW 448

TABLE 316            DSM-FIRMENICH: COMPANY OVERVIEW                 450

TABLE 317            ASSOCIATED BRITISH FOODS PLC: COMPANY OVERVIEW          452

TABLE 318            KYOWA KIRIN CO., LTD: COMPANY OVERVIEW                 453

TABLE 319            FONTERRA CO-OPERATIVE GROUP LIMITED: COMPANY OVERVIEW   454

TABLE 320            KERRY GROUP PLC: COMPANY OVERVIEW                 455

TABLE 321            DIVI’S NUTRACEUTICALS: COMPANY OVERVIEW          456

TABLE 322            ADJACENT MARKETS TO DIETARY SUPPLEMENTS MARKET               457

TABLE 323            NUTRACEUTICAL INGREDIENTS MARKET, BY REGION, 2020–2023 (USD MILLION)          458

TABLE 324            NUTRACEUTICAL INGREDIENTS MARKET, BY REGION, 2024–2029 (USD MILLION)          459

TABLE 325            PROBIOTICS MARKET, BY REGION, 2020–2023 (USD BILLION) 460

TABLE 326            PROBIOTICS MARKET, BY REGION, 2024–2029 (USD BILLION) 460

LIST OF FIGURES

FIGURE 1              DIETARY SUPPLEMENTS MARKET: RESEARCH DESIGN                43

FIGURE 2              BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE,

DESIGNATION, AND REGION     45

FIGURE 3              MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH                47

FIGURE 4              DIETARY SUPPLEMENTS MARKET SIZE CALCULATION: SUPPLY SIDE    48

FIGURE 5              MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH              49

FIGURE 6              DATA TRIANGULATION                50

FIGURE 7              DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024 VS. 2029 (USD MILLION)      55

FIGURE 8              DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER,

2024 VS. 2029 (USD MILLION)      55

FIGURE 9              DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION,

2024 VS. 2029 (USD MILLION)      56

FIGURE 10            DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL,

2024 VS. 2029 (USD MILLION)      56

FIGURE 11            DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2024 VS. 2029 (USD MILLION)             57

FIGURE 12            DIETARY SUPPLEMENTS MARKET SHARE AND GROWTH RATE, BY REGION, 2024 (BY VALUE)    58

FIGURE 13            EMERGING DEMAND FOR PERSONALIZED NUTRITION TO PRESENT OPPORTUNITIES FOR MARKET GROWTH             59

FIGURE 14            CHINA AND VITAMINS SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARES

IN 2024  60

FIGURE 15            VITAMINS SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD       60

FIGURE 16            ADULTS SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD       61

FIGURE 17            CAPSULES SEGMENT TO LEAD MARKET DURING FORECAST PERIOD       61

FIGURE 18            GUT HEALTH SEGMENT TO LEAD MARKET DURING FORECAST PERIOD       62

FIGURE 19            VITAMINS SEGMENT TO LEAD MARKET DURING FORECAST PERIOD       63

FIGURE 20            US TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024  64

FIGURE 21            CHRONIC DISEASES: TOP CAUSES OF DEATH WORLDWIDE AMONG

ALL AGES IN 2021              66

FIGURE 22            NUMBER OF DEATHS IN US DUE TO DIFFERENT DISEASES, 2022  66

FIGURE 23            DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MARKET DYNAMICS         68

FIGURE 24            US: HEALTH EXPENDITURE, BY CATEGORY AND SOURCE OF FUNDS IN USD TRILLION, 2021          69

FIGURE 25            AGING POPULATION IN JAPAN, 65 AND ABOVE (PERCENTAGE OF TOTAL POPULATION), 2018–2023        70

FIGURE 26            NUMBER OF COUNTRIES WITH MANDATORY OR VOLUNTARY

FOOD FORTIFICATION, 2021       71

FIGURE 27            ADOPTION OF GEN AI IN FOOD & BEVERAGE PRODUCTION PROCESS                79

FIGURE 28            TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS   83

FIGURE 29            AVERAGE SELLING PRICE TREND AMONG KEY PLAYERS, 2023   84

FIGURE 30            AVERAGE SELLING PRICE TREND, BY TYPE, 2020–2023 (USD/TON)    85

FIGURE 1              AVERAGE SELLING PRICE TREND, BY REGION, 2020–2023 (USD/TON)    86

FIGURE 2              DIETARY SUPPLEMENTS MARKET: SUPPLY CHAIN ANALYSIS              87

FIGURE 3              DIETARY SUPPLEMENTS MARKET: VALUE CHAIN ANALYSIS              88

FIGURE 4              KEY PLAYERS IN DIETARY SUPPLEMENTS ECOSYSTEM       91

FIGURE 5              NUMBER OF PATENTS GRANTED FOR DIETARY SUPPLEMENTS MARKET,

2013–2023              94

FIGURE 6              REGIONAL ANALYSIS OF PATENTS GRANTED FOR DIETARY SUPPLEMENTS MARKET, 2013–2023             95

FIGURE 7              EXPORT VALUE OF PROVITAMINS AND VITAMINS FOR KEY COUNTRIES, 2020–2023 (USD THOUSAND)                 103

FIGURE 8              IMPORT VALUE OF PROVITAMINS AND VITAMINS FOR KEY COUNTRIES, 2020–2023 (USD THOUSAND)                 104

FIGURE 9              PORTER’S FIVE FORCES MODEL: DIETARY SUPPLEMENTS MARKET               158

FIGURE 10            INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TYPES OF DIETARY SUPPLEMENTS            161

FIGURE 11            KEY BUYING CRITERIA FOR KEY MODES OF APPLICATION   161

FIGURE 12            INVESTMENT AND FUNDING SCENARIO, 2020–2024 (USD MILLION)       162

FIGURE 13            DIETARY SUPPLEMENTS MARKET, BY TYPE, 2024 VS. 2029 (USD MILLION)      171

FIGURE 14            DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION,

2024 VS. 2029 (USD MILLION)      199

FIGURE 15            DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER,

2024 VS. 2029 (USD MILLION)      210

FIGURE 16            BENEFITS SOUGHT FROM FOOD/BEVERAGES/NUTRIENTS IN US   220

FIGURE 17            DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2024 VS. 2029 (USD MILLION)             221

FIGURE 18            TOP SPORTS NUTRITION INGREDIENTS SOUGHT BY CONSUMERS IN EUROPE    225

FIGURE 19            DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2024 VS. 2029 (USD MILLION)                 236

FIGURE 20            INDIA TO REGISTER HIGHEST CAGR IN GLOBAL DIETARY SUPPLEMENTS MARKET DURING FORECAST PERIOD                 244

FIGURE 21            NORTH AMERICA: MARKET SNAPSHOT 246

FIGURE 22            US: MOST POPULAR SUPPLEMENTS AMONG ADULTS                252

FIGURE 23            ASIA PACIFIC: MARKET SNAPSHOT          272

FIGURE 24            REVENUE ANALYSIS FOR KEY COMPANIES, 2021–2023 (USD BILLION)        307

FIGURE 25            SHARE OF LEADING PLAYERS IN DIETARY SUPPLEMENTS MARKET, 2023    308

FIGURE 26            RANKING OF TOP FIVE PLAYERS IN DIETARY SUPPLEMENTS MARKET               309

FIGURE 27            DIETARY SUPPLEMENTS MARKET: COMPANY EVALUATION MATRIX

(KEY PLAYERS), 2023       312

FIGURE 28            DIETARY SUPPLEMENTS MARKET: COMPANY FOOTPRINT, 2023             313

FIGURE 29            DIETARY SUPPLEMENTS MARKET: COMPANY EVALUATION MATRIX (START-UPS/SMES), 2023                319

FIGURE 30            COMPANY VALUATION FOR NINE MAJOR PLAYERS IN DIETARY SUPPLEMENTS MARKET, 2023 (USD BILLION)             322

FIGURE 31            EV/EBITDA OF MAJOR PLAYERS, 2023     323

FIGURE 32            BRAND/PRODUCT COMPARISON             323

FIGURE 33            NESTLÉ: COMPANY SNAPSHOT 341

FIGURE 34            ABBOTT: COMPANY SNAPSHOT                355

FIGURE 35            OTSUKA HOLDINGS CO., LTD.: COMPANY SNAPSHOT          366

FIGURE 36            HALEON GROUP OF COMPANIES: COMPANY SNAPSHOT          371

FIGURE 37            GLANBIA PLC: COMPANY SNAPSHOT     376

FIGURE 38            BAYER AG: COMPANY SNAPSHOT            381

FIGURE 39            H&H GROUP: COMPANY SNAPSHOT       385

FIGURE 40            NATURE’S SUNSHINE PRODUCTS, INC.: COMPANY SNAPSHOT   389

FIGURE 41            NU SKIN: COMPANY SNAPSHOT                401

FIGURE 42            AMWAY CORP.: COMPANY SNAPSHOT   403

FIGURE 43            HERBALIFE INTERNATIONAL OF AMERICA, INC.: COMPANY SNAPSHOT        407

FIGURE 44            BIOGAIA: COMPANY SNAPSHOT               434