機内販売・広告市場 : 2029年までの世界予測

In-flight Retail and Advertising Market - Global Forecast to 2029

機内販売・広告市場 : エンドユーザー(民間航空、ビジネス航空)、モード(広告、小売)、座席クラス(ファースト、ビジネス、エコノミー、プレミアムエコノミー)、運航(ストレージ&ストリーミング)&地域別 - 2029年までの世界予測
In-flight Retail and Advertising Market by End-User (Commercial Aviation, Business Aviation), Mode (Advertising, Retail), Seat Class (First, Business, Economy, Premium Economic), Operation (Stored and Streamed) and Region - Global Forecast to 2029
出版年月2024年6月
ページ数213
図表数282
価格タイプシングルユーザライセンス
価格USD 4,950

Report Overview

The inflight retail and advertising market is valued at USD 3.5 billion in 2024 and is projected to reach USD 5.1 billion by 2029, at a CAGR of 7.8% from 2024 to 2029.

機内販売・広告市場は、2024 年に 35 億米ドルと評価され、2024 年から 2029 年までの CAGR は 7.8% で、2029 年までに 51 億米ドルに達すると予測されています。

機内販売・広告市場 : 2029年までの世界予測

The inflight retail and advertising market is thriving due to increased passenger traffic, enhanced connectivity, and evolving digital platforms that allow for personalized shopping and targeted ads. Airlines are actively improving the passenger experience with a broader product range, while expanding networks open new markets. Strategic partnerships between airlines like Delta, Emirates, and brands provide exclusive retail opportunities, boosting sales. Key players such as Panasonic Avionics and Thales are instrumental in developing the technology that supports inflight retail and advertising, significantly contributing to the sector’s growth by leveraging the captive audience during flights.

“Based on end user, the commercial segment is estimated to have the largest market share in 2024.”
The commercial aviation segment holds the largest share in the inflight retail and advertising market, primarily due to its vast passenger volumes which provide a diverse and expansive audience for marketing efforts. Its widespread flight network enhances visibility and opportunity for retail initiatives, while economies of scale allow for more cost-effective marketing and sales strategies. The demographic variety of passengers also supports targeted and effective advertising, and substantial investments in the latest inflight technologies foster innovative advertising and retail strategies, further driving growth in this sector.

機内販売・広告市場 : 2029年までの世界予測 ecosystem

“Based on mode, the advertising segment is estimated to have the largest market share in 2024.”
The advertising segment in the inflight retail and advertising market is seeing the fastest growth due to several pivotal factors. The widespread use of seat-back screens and personal devices offers advertisers a large, captive audience. Technological advancements enable precise, real-time targeting, increasing ad effectiveness and profit margins. Additionally, airlines’ ability to harness passenger data enhances content relevancy, boosting engagement. Furthermore, growing partnerships between airlines and brands capitalize on this inflight engagement opportunity, utilizing creative campaigns to attract consumers, significantly driving the segment’s growth.

“Based on seat class, the business class segment is estimated to have the largest market share in 2024.”
The business class segment in the inflight retail and advertising market is growing at the highest rate compared to economy and premium economy classes for several reasons. Primarily, business class passengers typically have higher disposable incomes, making them more likely to engage in inflight purchasing and more receptive to premium advertising. Additionally, the personalized service and exclusive atmosphere in business class create an ideal environment for targeted marketing campaigns and high-end product placements. Airlines also tend to focus more on enhancing the business class experience with the latest digital technologies and bespoke services, further driving sales and engagement in this segment. This combination of factors makes business class a lucrative market for inflight retail and advertising efforts.

“Based on regions, the North America region is estimated to have the largest market share in 2024.”
The North America region is witnessing robust growth in the inflight retail and advertising market, driven by the technological advancement. North America’s inflight retail and advertising market is experiencing the highest growth due to several strategic advantages. The region boasts a large, affluent consumer base with a high propensity for travel, driving substantial passenger volumes that marketers aim to tap into. North America also leads in technological innovation, particularly in digital connectivity and entertainment systems, which enhances the effectiveness and reach of inflight advertising and retail offerings. Additionally, the presence of major global airlines and their willingness to invest in advanced inflight services further stimulates market growth. Together, these factors make North America a dominant player in the inflight retail and advertising landscape.

機内販売・広告市場 : 2029年までの世界予測 region

The break-up of the profile of primary participants in the inflight retail and advertising market:

• By Company Type: Tier 1 – 35%, Tier 2 – 45%, and Tier 3 – 20%
• By Designation: C Level – 35%, Director Level – 25%, and Others – 40%
• By Region: North America – 25%, Europe – 15%, Asia Pacific – 35%, Middle East – 15% Rest of the World (RoW) – 10%

Major companies profiled in the report include as Panasonic Avionics Corporation (US), Thales (France) , Viasat, Inc. (US), Anuvu (US) and IMM International (France) among others.

Research Coverage:
This market study covers the inflight retail and advertising market across various segments and subsegments. It aims to estimate this market’s size and growth potential across different parts based on and region. This study also includes an in-depth competitive analysis of the key players in the market, their company profiles, key observations related to their product and business offerings, recent developments, and key market strategies they adopted.

Reasons to buy this report:
The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall Inflight Retail and Advertising market. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market pulse and provides information on key market drivers, restraints, challenges, and opportunities.
The market for inflight retail and advertising involves providing goods and promotional content to passengers, such as duty-free shopping, travel essentials, and targeted advertisements via inflight entertainment systems. Key growth drivers include technological advancements that enhance personalized shopping and advertising experiences, increased global air travel, rising consumer demand for enhanced travel experiences, strategic partnerships between airlines and brands, and airlines’ need for revenue diversification beyond ticket sales. These factors collectively boost the appeal and effectiveness of inflight retail and advertising services..

The report provides insights on the following pointers:

• Market Drivers (Rising Passenger numbers, Growing Focus on Ancillary Revenue, Rise of low cost carriers (LCC) ), restraints (Data Privacy Concerns, Limited Inflight Connectivity ), Opportunities (Exclusive Inflight Offers, Multi-Channel Campaigns) challenges (Technological Integration, Passenger Acceptance and Engagement) there are several factors that could contribute to an increase in the Inflight Retail and Advertising market.

• Market Penetration: Comprehensive information on Inflight Retail and Advertising offered by the top players in the market

• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the Inflight Retail and Advertising market

• Market Development: Comprehensive information about lucrative markets – the report analyses the Inflight Retail and Advertising market across varied regions.

• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Inflight Retail and Advertising market

• Competitive Assessment: In-depth assessment of market shares, growth strategies, products, and manufacturing capabilities of leading players in the Inflight Retail and Advertising market

Table of Contents

1            INTRODUCTION            33

1.1         STUDY OBJECTIVES      33

1.2         MARKET DEFINITION   33

1.3         STUDY SCOPE  34

1.3.1      MARKETS COVERED     34

FIGURE 1           IN-FLIGHT RETAIL AND ADVERTISING MARKET SEGMENTATION           34

1.3.2      REGIONS COVERED      34

1.3.3      YEARS CONSIDERED     35

1.4         INCLUSIONS AND EXCLUSIONS 35

TABLE 1             INCLUSIONS AND EXCLUSIONS 35

1.5         CURRENCY CONSIDERED          36

TABLE 2             USD EXCHANGE RATES 36

1.6         STAKEHOLDERS            36

2            RESEARCH METHODOLOGY     37

2.1         RESEARCH DATA           37

FIGURE 2           RESEARCH PROCESS FLOW       37

FIGURE 3           RESEARCH DESIGN       38

2.1.1      SECONDARY DATA       38

2.1.1.1   Key data from secondary sources     39

2.1.2      PRIMARY DATA 39

2.1.2.1   Primary sources   39

2.1.2.2   Key data from primary sources         40

2.1.2.3   Breakdown of primary interviews     40

FIGURE 4           BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION    40

2.2         FACTOR ANALYSIS        41

2.2.1      INTRODUCTION            41

2.3         DEMAND-SIDE ANALYSIS           41

2.3.1      INTRODUCTION            41

2.3.2      DEMAND-SIDE INDICATORS     42

2.3.2.1   Passenger traffic  42

FIGURE 5           GLOBAL PASSENGER TRAFFIC, 2015–2030           42

2.3.2.2   Emerging economies         42

FIGURE 6           G7 AND BRICS GLOBAL GDP SHARE AT PURCHASING POWER PARITY, 1997–2023         43

2.4         SUPPLY-SIDE ANALYSIS             43

2.4.1      SUPPLY-SIDE INDICATORS        43

2.5         RESEARCH APPROACH AND METHODOLOGY   44

2.5.1      BOTTOM-UP APPROACH           44

FIGURE 7           BOTTOM-UP APPROACH           45

2.5.2      TOP-DOWN APPROACH             45

FIGURE 8           TOP-DOWN APPROACH             45

2.6         DATA TRIANGULATION             46

FIGURE 9           DATA TRIANGULATION             46

2.7         RESEARCH ASSUMPTIONS         47

2.7.1      PARAMETRIC ASSUMPTIONS    47

2.7.2      GROWTH RATE ASSUMPTIONS 47

2.8         RESEARCH LIMITATIONS           48

2.9         RISK ASSESSMENT         48

3            EXECUTIVE SUMMARY 49

FIGURE 10         COMMERCIAL AVIATION SEGMENT TO LEAD MARKET DURING FORECAST PERIOD     49

FIGURE 11         ADVERTISING SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD       50

FIGURE 12         NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2024  50

4            PREMIUM INSIGHTS      52

4.1         ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN IN-FLIGHT RETAIL AND ADVERTISING MARKET     52

FIGURE 13         GROWING ADOPTION OF E-COMMERCE AND DIGITAL PLATFORMS TO DRIVE MARKET            52

4.2         IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER 52

FIGURE 14         COMMERCIAL AVIATION TO HOLD LARGER MARKET SHARE DURING FORECAST PERIOD     52

4.3         IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE        53

FIGURE 15         ADVERTISING SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE DURING FORECAST PERIOD      53

4.4         IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY 53

FIGURE 16         UAE TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD              53

5            MARKET OVERVIEW     54

5.1         INTRODUCTION            54

5.2         MARKET DYNAMICS     54

FIGURE 17         IN-FLIGHT RETAIL AND ADVERTISING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES       54

5.2.1      DRIVERS            55

5.2.1.1   Rise in airline passenger traffic        55

FIGURE 18         REGION-WISE PASSENGER GROWTH, 2020–2050 55

5.2.1.2   Growing focus on ancillary offerings 56

5.2.1.3   Booming low-cost carrier market     56

TABLE 3             TOP 10 COUNTRIES WITH HIGHEST NUMBER OF LOW-COST CARRIERS IN SCHEDULE CAPACITY, MARCH 2023           57

5.2.2      RESTRAINTS     57

5.2.2.1   Data privacy concerns        57

5.2.2.2   Limited in-flight connectivity          57

5.2.3      OPPORTUNITIES           58

5.2.3.1   Increasing interest in exclusive offers             58

5.2.3.2   Surge in multi-channel campaigns   58

5.2.4      CHALLENGES   58

5.2.4.1   Technological integration  58

5.2.4.2   Passenger acceptance and engagement          58

5.3         TRENDS AND DISRUPTIONS IMPACTING CUSTOMER BUSINESS              59

FIGURE 19         REVENUE SHIFT AND NEW REVENUE POCKETS 59

5.4         ECOSYSTEM ANALYSIS 59

5.4.1      PROMINENT COMPANIES          59

5.4.2      PRIVATE AND SMALL ENTERPRISES      59

5.4.3      END USERS       60

FIGURE 20         ECOSYSTEM ANALYSIS 60

TABLE 4             ROLE OF COMPANIES IN ECOSYSTEM   60

5.5         VALUE CHAIN ANALYSIS            61

FIGURE 21         VALUE CHAIN ANALYSIS            61

5.6         KEY STAKEHOLDERS AND BUYING CRITERIA    62

5.6.1      KEY STAKEHOLDERS IN BUYING PROCESS         62

FIGURE 22         INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS, BY END USER    62

TABLE 5             INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS, BY END USER (%)           63

5.6.2      BUYING CRITERIA         63

FIGURE 23         KEY BUYING CRITERIA, BY END USER    63

TABLE 6             KEY BUYING CRITERIA, BY END USER    63

5.7         USE CASES ANALYSIS    64

5.7.1      IMPROVED CUSTOMER EXPERIENCE WITH GENERATIVE AI      64

5.7.2      ENHANCED PASSENGER EXPERIENCE IN ETIHAD AIRWAYS THROUGH IN-FLIGHT ENTERTAINMENT SYSTEM  64

5.7.3      INCREASED SALES WITH EMIRATESRED IN-FLIGHT RETAIL SERVICE              65

5.7.4      PERSONALIZED IN-FLIGHT SHOPPING USING KRISSHOP PLATFORM IN SINGAPORE AIRLINES            65

5.8         TRADE ANALYSIS          66

5.8.1      IMPORT DATA 66

FIGURE 24         IMPORT DATA, BY COUNTRY, 2019–2022 (USD THOUSAND)              66

5.8.2      EXPORT DATA 67

FIGURE 25         EXPORT DATA, BY COUNTRY, 2019–2022 (USD THOUSAND)              67

5.9         KEY CONFERENCES AND EVENTS, 2024–2025     67

TABLE 7             KEY CONFERENCES AND EVENTS, 2024–2025     67

5.10       BUSINESS MODELS       68

FIGURE 26         BUSINESS MODELS       68

5.11       INDICATIVE PRICING ANALYSIS             69

TABLE 8             INDICATIVE PRICING ANALYSIS, BY END USER, 2023      69

5.12       OPERATIONAL DATA   69

FIGURE 27         NEW AIRCRAFT ORDERS, BY OEM (UNITS), 2023–MAY 2024              69

TABLE 9             NEW AIRCRAFT ORDERS, BY OEM (UNITS), 2023–MAY 2024              70

FIGURE 28         NEW AIRCRAFT ORDERS, BY AIRCRAFT TYPE    70

TABLE 10           NEW AIRCRAFT ORDERS, BY AIRCRAFT TYPE (UNITS) 2023–2024      70

TABLE 11           Y-O-Y PENETRATION OF IN-FLIGHT RETAIL AND ADVERTISING INTO ACTIVE FLEET, BY AIRCRAFT TYPE (UNITS)            71

5.13       TECHNOLOGY ANALYSIS           71

5.13.1    KEY TECHNOLOGIES    71

5.13.1.1 High-speed in-flight Wi-Fi 71

5.13.1.2 Augmented Reality and Virtual Reality          71

5.13.2    COMPLEMENTARY TECHNOLOGIES     71

5.13.2.1 Beacon technology             71

5.13.3    ADJACENT TECHNOLOGIES      72

5.13.3.1 High-fidelity audio            72

5.13.3.2 Noise cancellation             72

5.13.3.3 Advanced satellite connectivity        72

5.14       REGULATORY LANDSCAPE       72

5.14.1    REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS          72

TABLE 12           NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS         72

TABLE 13           EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 73

TABLE 14           ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS         73

TABLE 15           REST OF THE WORLD: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS         74

6            INDUSTRY TRENDS       75

6.1         INTRODUCTION            75

6.2         TECHNOLOGY TRENDS             75

6.2.1      WIRELESS TECHNOLOGIES IN AIRCRAFT CABINS           75

6.2.2      GENERATIVE AI AND LARGE LANGUAGE MODELS         75

6.2.3      CLOUD NATIVE TECHNOLOGY 75

6.3         IMPACT OF MEGATRENDS        76

6.3.1      SMART SEAT DISPLAY UNITS    76

6.3.2      ADVANCEMENTS IN NANOTECHNOLOGY AND MICRO-ELECTRO-MECHANICAL SYSTEMS             76

6.4         SUPPLY CHAIN ANALYSIS          76

FIGURE 29         SUPPLY CHAIN ANALYSIS          77

6.5         PATENT ANALYSIS        78

FIGURE 30         PATENT ANALYSIS, 2013–2023   78

TABLE 16           INNOVATIONS AND PATENT REGISTRATIONS, 2021–2024              79

7            IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER 81

7.1         INTRODUCTION            82

FIGURE 31         IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029          82

TABLE 17           IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)          82

TABLE 18           IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)          82

7.2         COMMERCIAL AVIATION           83

7.2.1      NARROW-BODY AIRCRAFT        83

7.2.1.1   Growing air travel to drive market   83

7.2.2      WIDE-BODY AIRCRAFT 83

7.2.2.1   Increasing number of long-haul flights to drive demand             83

7.2.3      REGIONAL TRANSPORT AIRCRAFT        83

7.2.3.1   Booming aviation industry in emerging economies to drive market          83

7.3         BUSINESS AVIATION     84

7.3.1      RISING INCLINATION TOWARD PERSONALIZED TRAVEL EXPERIENCES TO DRIVE MARKET          84

8            IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE        85

8.1         INTRODUCTION            86

FIGURE 32         IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029          86

TABLE 19           IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION)          86

TABLE 20           IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION)          86

8.2         ADVERTISING  87

8.2.1      SEATBACK SCREENS     87

8.2.1.1   Surge in targeted advertising to drive market 87

8.2.2      OVERHEAD SCREENS    87

8.2.2.1   Growing adoption of flexible and creative advertising to drive market      87

8.2.3      IN-FLIGHT APPS            88

8.2.3.1   Booming e-commerce and entertainment industries to drive market        88

8.3         RETAIL 88

8.3.1      ALCOHOL & BEVERAGES           88

8.3.1.1   Increasing dependence on advanced analytics to drive market    88

8.3.2      BEAUTY & CARE PRODUCTS     88

8.3.2.1   Growing collaborations with beauty brands to drive market       88

8.3.3      TRAVEL ESSENTIALS & ELECTRONICS  89

8.3.3.1   Rising competition in airlines industry to drive market 89

9            IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS              90

9.1         INTRODUCTION            91

FIGURE 33         IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2024–2029           91

TABLE 21           IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2020–2023 (USD MILLION)           91

TABLE 22           IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2024–2029 (USD MILLION)           92

9.2         FIRST CLASS     92

9.2.1      GROWING FOCUS ON EXCLUSIVE AND LUXURIOUS TRAVEL EXPERIENCE TO DRIVE MARKET            92

9.3         BUSINESS CLASS            92

9.3.1      NEED FOR COMFORTABLE WORK ENVIRONMENT TO DRIVE MARKET              92

9.4         PREMIUM ECONOMY CLASS      92

9.4.1      NEED TO ADDRESS VALUE-CONSCIOUS CONSUMERS TO DRIVE MARKET            92

9.5         ECONOMY CLASS          93

9.5.1      INCREASING ADOPTION OF STRATEGIC CONTENT TO DRIVE MARKET              93

10          IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION              94

10.1       INTRODUCTION            95

FIGURE 34         IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2024–2029 95

TABLE 23           IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2020–2023 (USD MILLION) 95

TABLE 24           IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2024–2029 (USD MILLION) 95

10.2       STORED             96

10.2.1    RISING INTEGRATION OF ACCESSIBLE ADVERTISEMENTS IN LIMITED NETWORK CONDITIONS TO DRIVE MARKET     96

10.3       STREAMED       96

10.3.1    INCREASING DEMAND FOR REAL-TIME SHOPPING AND ADVERTISING TO DRIVE MARKET       96

11          IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY REGION     97

11.1       INTRODUCTION            98

11.2       NORTH AMERICA          98

11.2.1    RECESSION IMPACT ANALYSIS 98

11.2.2    PESTLE ANALYSIS         98

FIGURE 35         NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET SNAPSHOT     100

TABLE 25           NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)         100

TABLE 26           NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)         101

TABLE 27           NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 101

TABLE 28           NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 101

TABLE 29           NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2020–2023 (USD MILLION)      101

TABLE 30           NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2024–2029 (USD MILLION)      102

TABLE 31           NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2020–2023 (USD MILLION)     102

TABLE 32           NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2024–2029 (USD MILLION)     102

TABLE 33           NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2020–2023 (USD MILLION)         102

TABLE 34           NORTH AMERICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2024–2029 (USD MILLION)         103

11.2.3    US         103

11.2.3.1 Growing adoption of high-speed Wi-Fi and advanced seatback systems to drive market   103

TABLE 35           US: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)             103

TABLE 36           US: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)             103

TABLE 37           US: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION)          104

TABLE 38           US: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION)          104

11.2.4    CANADA            104

11.2.4.1 Increasing regulatory compliance with content and data privacy laws to drive market   104

TABLE 39           CANADA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)    104

TABLE 40           CANADA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)    105

TABLE 41           CANADA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION)          105

TABLE 42           CANADA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION)          105

11.3       EUROPE             105

11.3.1    RECESSION IMPACT ANALYSIS 106

11.3.2    PESTLE ANALYSIS         106

FIGURE 36         EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET SNAPSHOT        107

TABLE 43           EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)    108

TABLE 44           EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)    108

TABLE 45           EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION)          108

TABLE 46           EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION)          108

TABLE 47           EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2020–2023 (USD MILLION) 109

TABLE 48           EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2024–2029 (USD MILLION) 109

TABLE 49           EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2020–2023 (USD MILLION) 109

TABLE 50           EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2024–2029 (USD MILLION) 109

TABLE 51           EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2020–2023 (USD MILLION)    110

TABLE 52           EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2024–2029 (USD MILLION)    110

11.3.3    UK         110

11.3.3.1 Rising focus on digitalized sales channels and cabin crew engagement to drive market   110

TABLE 53           UK: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)             111

TABLE 54           UK: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)             111

TABLE 55          UK: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION)          111

TABLE 56          UK: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION)          111

11.3.4    GERMANY         111

11.3.4.1 High frequency of domestic and intra-European flights to drive market   111

TABLE 57           GERMANY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)            112

TABLE 58           GERMANY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)            112

TABLE 59           GERMANY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION)     112

TABLE 60           GERMANY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION)     112

11.3.5    FRANCE             113

11.3.5.1 Growing adoption of advanced digital platforms and connectivity solutions to drive market   113

TABLE 61           FRANCE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)    113

TABLE 62           FRANCE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)    113

TABLE 63           FRANCE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION)          113

TABLE 64           FRANCE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION)          114

11.3.6    ITALY   114

11.3.6.1 Surge in budget airlines to drive market         114

TABLE 65           ITALY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)    114

TABLE 66           ITALY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)    114

TABLE 67           ITALY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION)          115

TABLE 68           ITALY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION)          115

11.3.7    SPAIN   115

11.3.7.1 Booming tourism industry to drive market     115

TABLE 69           SPAIN: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)    115

TABLE 70           SPAIN: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)    116

TABLE 71           SPAIN: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION)          116

TABLE 72           SPAIN: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION)          116

11.3.8    REST OF EUROPE           116

TABLE 73           REST OF EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)         117

TABLE 74           REST OF EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)         117

TABLE 75           REST OF EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 117

TABLE 76           REST OF EUROPE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 117

11.4       ASIA PACIFIC    118

11.4.1    RECESSION IMPACT ANALYSIS 118

11.4.2    PESTLE ANALYSIS         118

FIGURE 37         ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET SNAPSHOT        119

TABLE 77           ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)            120

TABLE 78           ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)            120

TABLE 79           ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION)     120

TABLE 80           ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION)     120

TABLE 81           ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2020–2023 (USD MILLION)         121

TABLE 82           ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2024–2029 (USD MILLION)         121

TABLE 83           ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2020–2023 (USD MILLION)        121

TABLE 84           ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2024–2029 (USD MILLION)        121

TABLE 85           ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2020–2023 (USD MILLION)            122

TABLE 86           ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2024–2029 (USD MILLION)            122

11.4.3    CHINA  122

11.4.3.1 Growing middle class population to drive market         122

TABLE 87           CHINA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)    123

TABLE 88           CHINA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)    123

TABLE 89           CHINA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION)          123

TABLE 90           CHINA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION)          123

11.4.4    INDIA   124

11.4.4.1 Increasing connectivity between smaller cities to drive market   124

TABLE 91           INDIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)    124

TABLE 92           INDIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)    124

TABLE 93           INDIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION)          124

TABLE 94           INDIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION)          125

11.4.5    JAPAN  125

11.4.5.1 Growing collaborations between duty-free retailers and advertising agencies to drive market        125

TABLE 95           JAPAN: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)    125

TABLE 96           JAPAN: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)    125

TABLE 97           JAPAN: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION)          126

TABLE 98           JAPAN: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION)          126

11.4.6    SOUTH KOREA 126

11.4.6.1 Rising focus on personalized in-flight sales to drive market        126

TABLE 99           SOUTH KOREA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)         126

TABLE 100         SOUTH KOREA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)         127

TABLE 101         SOUTH KOREA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 127

TABLE 102         SOUTH KOREA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 127

11.4.7    AUSTRALIA       127

11.4.7.1 Increasing partnerships between airlines and advertising agencies to drive market              127

TABLE 103         AUSTRALIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)            128

TABLE 104         AUSTRALIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)            128

TABLE 105         AUSTRALIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION)     128

TABLE 106         AUSTRALIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION)     128

11.4.8    REST OF ASIA PACIFIC  129

TABLE 107         REST OF ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)         129

TABLE 108         REST OF ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)         129

TABLE 109         REST OF ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 129

TABLE 110         REST OF ASIA PACIFIC: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 130

11.5       MIDDLE EAST  130

11.5.1    RECESSION IMPACT ANALYSIS 130

11.5.2    PESTLE ANALYSIS         130

FIGURE 38         MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET SNAPSHOT     132

TABLE 111         MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)         132

TABLE 112         MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)         133

TABLE 113         MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 133

TABLE 114         MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 133

TABLE 115         MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2020–2023 (USD MILLION)      133

TABLE 116         MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2024–2029 (USD MILLION)      134

TABLE 117         MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2020–2023 (USD MILLION)     134

TABLE 118         MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2024–2029 (USD MILLION)     134

TABLE 119         MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2020–2023 (USD MILLION)         134

TABLE 120         MIDDLE EAST: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2024–2029 (USD MILLION)         135

11.5.3    GULF COOPERATION COUNCIL             135

11.5.3.1 UAE      135

11.5.3.1.1            Presence of leading airlines and advanced infrastructure to drive market              135

TABLE 121         UAE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)             136

TABLE 122         UAE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)             136

TABLE 123         UAE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION)          136

TABLE 124         UAE: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION)          136

11.5.3.2 Saudi Arabia        137

11.5.3.2.1            Increasing adoption of cloud-based content management systems to drive market        137

TABLE 125         SAUDI ARABIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)         137

TABLE 126         SAUDI ARABIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)         137

TABLE 127         SAUDI ARABIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 137

TABLE 128         SAUDI ARABIA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 138

11.5.3.3 Qatar     138

11.5.3.3.1            Growing emphasis on luxury and customer service excellence to drive market   138

TABLE 129         QATAR: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)    138

TABLE 130         QATAR: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)    138

TABLE 131         QATAR: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION)          139

TABLE 132         QATAR: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION)          139

11.5.4    TURKEY             139

11.5.4.1 Rising strategic partnerships between airline companies and service providers to drive market        139

TABLE 133         TURKEY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)    139

TABLE 134         TURKEY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)    140

TABLE 135         TURKEY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION)          140

TABLE 136         TURKEY: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION)          140

11.6       REST OF THE WORLD   140

11.6.1    RECESSION IMPACT ANALYSIS 141

11.6.2    PESTLE ANALYSIS         141

TABLE 137         REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)         142

TABLE 138         REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)         142

TABLE 139         REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 142

TABLE 140         REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 142

TABLE 141         REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2020–2023 (USD MILLION)      143

TABLE 142         REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY SEAT CLASS, 2024–2029 (USD MILLION)      143

TABLE 143         REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2020–2023 (USD MILLION)     143

TABLE 144         REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY OPERATION, 2024–2029 (USD MILLION)     143

TABLE 145         REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2020–2023 (USD MILLION)         144

TABLE 146         REST OF THE WORLD: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY COUNTRY, 2024–2029 (USD MILLION)         144

11.6.3    BRAZIL 144

11.6.3.1 Growing focus on localized offerings to drive market   144

TABLE 147         BRAZIL: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)    145

TABLE 148         BRAZIL: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)    145

TABLE 149         BRAZIL: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION)          145

TABLE 150         BRAZIL: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION)          145

11.6.4    MEXICO             146

11.6.4.1 Increasing adoption of wireless streaming technologies to drive market    146

TABLE 151         MEXICO: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)    146

TABLE 152         MEXICO: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)    146

TABLE 153         MEXICO: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION)          146

TABLE 154         MEXICO: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION)          147

11.6.5    SOUTH AFRICA 147

11.6.5.1 Rising need to cater to culturally diverse passenger base to drive market  147

TABLE 155         SOUTH AFRICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)         147

TABLE 156         SOUTH AFRICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)         147

TABLE 157         SOUTH AFRICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 148

TABLE 158         SOUTH AFRICA: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 148

11.6.6    OTHER COUNTRIES      148

TABLE 159         OTHER COUNTRIES: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2020–2023 (USD MILLION)         148

TABLE 160         OTHER COUNTRIES: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY END USER, 2024–2029 (USD MILLION)         149

TABLE 161         OTHER COUNTRIES: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2020–2023 (USD MILLION) 149

TABLE 162         OTHER COUNTRIES: IN-FLIGHT RETAIL AND ADVERTISING MARKET, BY MODE, 2024–2029 (USD MILLION) 149

12          COMPETITIVE LANDSCAPE       150

12.1       INTRODUCTION            150

12.2       KEY PLAYER STRATEGIES/RIGHT TO WIN, 2020–2024     150

TABLE 163         KEY PLAYER STRATEGIES/RIGHT TO WIN, 2020–2024     150

12.3       MARKET RANKING ANALYSIS, 2023        151

FIGURE 39         MARKET RANKING ANALYSIS, 2023        151

12.4       REVENUE ANALYSIS OF TOP 5 PLAYERS, 2021–2023        153

FIGURE 40         REVENUE ANALYSIS OF TOP 5 PLAYERS, 2021–2023        153

12.5       MARKET SHARE ANALYSIS, 2023             153

FIGURE 41         MARKET SHARE OF KEY PLAYERS, 2023 153

TABLE 164         IN-FLIGHT RETAIL AND ADVERTISING MARKET: DEGREE OF COMPETITION 154

12.6       BRAND COMPARISON   155

12.7       COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023   156

12.7.1    STARS  156

12.7.2    EMERGING LEADERS    156

12.7.3    PERVASIVE PLAYERS     156

12.7.4    PARTICIPANTS 156

FIGURE 42         IN-FLIGHT RETAIL AND ADVERTISING MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023      157

12.7.5    COMPANY FOOTPRINT: KEY PLAYERS, 2023      158

12.7.5.1 Company footprint            158

FIGURE 43         IN-FLIGHT RETAIL AND ADVERTISING MARKET: COMPANY FOOTPRINT, 2023          158

12.7.5.2 Mode footprint    159

TABLE 165         IN-FLIGHT RETAIL AND ADVERTISING MARKET: MODE FOOTPRINT      159

12.7.5.3 Operation footprint           160

TABLE 166         IN-FLIGHT RETAIL AND ADVERTISING MARKET: OPERATION FOOTPRINT      160

12.7.5.4 Region footprint  161

TABLE 167         IN-FLIGHT RETAIL AND ADVERTISING MARKET: REGION FOOTPRINT      161

12.8       COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023          162

12.8.1    PROGRESSIVE COMPANIES       162

12.8.2    RESPONSIVE COMPANIES          162

12.8.3    DYNAMIC COMPANIES 162

12.8.4    STARTING BLOCKS       162

FIGURE 44         IN-FLIGHT RETAIL AND ADVERTISING MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023 163

12.8.5    COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023             164

TABLE 168         IN-FLIGHT RETAIL AND ADVERTISING MARKET: LIST OF STARTUPS/SMES           164

TABLE 169         IN-FLIGHT RETAIL AND ADVERTISING MARKET: COMPETITIVE BENCHMARKING            164

12.9       COMPETITIVE SCENARIOS AND TRENDS           165

12.9.1    PRODUCT LAUNCHES  166

TABLE 170         IN-FLIGHT RETAIL AND ADVERTISING MARKET: PRODUCT LAUNCHES, MARCH 2020–FEBRUARY 2024          166

12.9.2    DEALS  167

TABLE 171         IN-FLIGHT RETAIL AND ADVERTISING MARKET: DEALS, MARCH 2020–FEBRUARY 2024    167

12.9.3    OTHER DEVELOPMENTS           169

TABLE 172         IN-FLIGHT RETAIL AND ADVERTISING MARKET: OTHER DEVELOPMENTS, MARCH 2020–FEBRUARY 2024 169

13          COMPANY PROFILES    171

(Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))*

13.1       INTRODUCTION            171

13.2       KEY PLAYERS   171

13.2.1    PANASONIC AVIONICS CORPORATION 171

TABLE 173         PANASONIC AVIONICS CORPORATION: COMPANY OVERVIEW              171

FIGURE 45         PANASONIC AVIONICS CORPORATION: COMPANY SNAPSHOT              172

TABLE 174         PANASONIC AVIONICS CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED   172

TABLE 175         PANASONIC AVIONICS CORPORATION: OTHER DEVELOPMENTS           173

13.2.2    THALES             174

TABLE 176         THALES: COMPANY OVERVIEW 174

FIGURE 46         THALES: COMPANY SNAPSHOT 175

TABLE 177         THALES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 175

13.2.3    VIASAT, INC.     177

TABLE 178         VIASAT, INC.: COMPANY OVERVIEW      177

FIGURE 47         VIASAT, INC.: COMPANY SNAPSHOT     178

TABLE 179         VIASAT, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED              178

13.2.4    ANUVU 180

TABLE 180         ANUVU: COMPANY OVERVIEW 180

TABLE 181         ANUVU: PRODUCTS/SOLUTIONS/SERVICES OFFERED  180

TABLE 182         ANUVU: DEALS 181

13.2.5    IMM INTERNATIONAL  182

TABLE 183         IMM INTERNATIONAL: COMPANY OVERVIEW  182

TABLE 184         IMM INTERNATIONAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED          182

13.2.6    COLLINS AEROSPACE   184

TABLE 185         COLLINS AEROSPACE: COMPANY OVERVIEW    184

FIGURE 48         COLLINS AEROSPACE: COMPANY SNAPSHOT   184

TABLE 186         COLLINS AEROSPACE: PRODUCTS/SOLUTIONS/SERVICES OFFERED          185

TABLE 187         COLLINS AEROSPACE: PRODUCT LAUNCHES    185

13.2.7    LUFTHANSA SYSTEMS  186

TABLE 188         LUFTHANSA SYSTEMS: COMPANY OVERVIEW   186

FIGURE 49         LUFTHANSA SYSTEMS: COMPANY SNAPSHOT  187

TABLE 189         LUFTHANSA SYSTEMS: PRODUCTS/SOLUTIONS/SERVICES OFFERED          187

13.2.8    DNATA 188

TABLE 190         DNATA: COMPANY OVERVIEW 188

FIGURE 50         DNATA: COMPANY SNAPSHOT 188

TABLE 191         DNATA: PRODUCTS/SOLUTIONS/SERVICES OFFERED  189

TABLE 192         DNATA: DEALS 189

TABLE 193         DNATA: OTHER DEVELOPMENTS          189

13.2.9    GATEGROUP    190

TABLE 194         GATEGROUP: COMPANY OVERVIEW     190

FIGURE 51         GATEGROUP: COMPANY OVERVIEW     191

TABLE 195         GATEGROUP: PRODUCTS/SOLUTIONS/SERVICES OFFERED              191

13.2.10  RETAIL INMOTION        192

TABLE 196         RETAIL INMOTION: COMPANY OVERVIEW        192

TABLE 197         RETAIL INMOTION: PRODUCTS/SOLUTIONS/SERVICES OFFERED          192

TABLE 198         RETAIL INMOTION: DEALS        193

TABLE 199         RETAIL INMOTION: OTHER DEVELOPMENTS   194

13.2.11  SPAFAX 195

TABLE 200         SPAFAX: COMPANY OVERVIEW 195

TABLE 201         SPAFAX: PRODUCTS/SOLUTIONS/SERVICES OFFERED 195

TABLE 202         SPAFAX: PRODUCT LAUNCHES 196

TABLE 203         SPAFAX: DEALS 196

13.2.12  3SIXTY DUTY FREE        197

TABLE 204         3SIXTY DUTY FREE: COMPANY OVERVIEW        197

TABLE 205         3SIXTY DUTY FREE: PRODUCTS/SOLUTIONS/SERVICES OFFERED          197

TABLE 206         3SIXTY DUTY FREE: DEALS        198

13.2.13  AERQ    199

TABLE 207         AERQ: COMPANY OVERVIEW    199

TABLE 208         AERQ: PRODUCTS/SOLUTIONS/SERVICES OFFERED     199

TABLE 209         AERQ: PRODUCT LAUNCHES    200

TABLE 210         AERQ: DEALS    200

13.2.14  AIRFI    201

TABLE 211         AIRFI: COMPANY OVERVIEW     201

TABLE 212         AIRFI: PRODUCTS/SOLUTIONS/SERVICES OFFERED      201

TABLE 213         AIRFI: OTHER DEVELOPMENTS 202

13.2.15  DISPLAY INTERACTIVE 203

TABLE 214         DISPLAY INTERACTIVE: COMPANY OVERVIEW 203

TABLE 215         DISPLAY INTERACTIVE: PRODUCTS/SOLUTIONS/SERVICES OFFERED          203

TABLE 216         DISPLAY INTERACTIVE: OTHER DEVELOPMENTS          204

13.2.16  MOMENT          205

TABLE 217         MOMENT: COMPANY OVERVIEW           205

TABLE 218         MOMENT: PRODUCTS/SOLUTIONS/SERVICES OFFERED              205

TABLE 219         MOMENT: OTHER DEVELOPMENTS      206

13.2.17  EAM      207

TABLE 220         EAM: COMPANY OVERVIEW      207

TABLE 221         EAM: PRODUCTS/SOLUTIONS/SERVICES OFFERED       207

13.2.18  IMMFLY             208

TABLE 222         IMMFLY: COMPANY OVERVIEW 208

TABLE 223         IMMFLY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 208

TABLE 224         IMMFLY: DEALS             209

13.3       OTHER PLAYERS           210

13.3.1    WEST ENTERTAINMENT            210

TABLE 225         WEST ENTERTAINMENT: COMPANY OVERVIEW             210

13.3.2    SKYDEALS SAS  211

TABLE 226         SKYDEALS SAS: COMPANY OVERVIEW  211

13.3.3    BLUEBOX          212

TABLE 227         BLUEBOX: COMPANY OVERVIEW           212

13.3.4    GUESTLOGIX INC.         213

TABLE 228         GUESTLOGIX INC.: COMPANY OVERVIEW          213

13.3.5    PXCOM 213

TABLE 229         PXCOM: COMPANY OVERVIEW 213

13.3.6    QUIVERTREE MEDIA     214

TABLE 230         QUIVERTREE MEDIA: COMPANY OVERVIEW     214

13.3.7    LXM GROUP      214

TABLE 231         LXM GROUP: COMPANY OVERVIEW      214

*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies.

14          APPENDIX         215

14.1       DISCUSSION GUIDE      215

14.2       KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL             218

14.3       CUSTOMIZATION OPTIONS      220

14.4       RELATED REPORTS       220

14.5       AUTHOR DETAILS         221