Wireless Audio Device Market - Global Forecast to 2029
| 出版社 | MarketsandMarkets |
| 出版年月 | 2024年8月 |
| ページ数 | 250 |
| 図表数 | 229 |
| 価格タイプ | シングルユーザライセンス |
| 価格 | USD 4,950 |
| 種別 | 英文調査報告書 |
Report Overview
The Wireless Audio Device Market is projected to reach from USD 56.5 billion in 2024 to USD 70.9 billion by 2029; it is expected to grow at a CAGR of 4.7% from 2024 to 2029.
ワイヤレスオーディオデバイス市場は、2024年の565億ドルから2029年までに709億ドルに達すると予測されています。 2024 年から 2029 年までに 4.7% の CAGR で成長すると予想されています。
Consumers are becoming increasingly aware of smart gadget features, components, and value propositions. This empowers individuals to make better purchasing judgments. The popularity of smart voice assistants originates from their capacity to improve users’ daily lives in a practical and enjoyable manner. Encouragement and social interaction influence user happiness with AI-enabled products. Smart speakers’ broad adoption opens up new potential for radio to improve its technological reach and broadcasting, and also to grow into podcasting and in-car audio.
Key players operating in the wireless audio device market are Apple Inc (US), SAMSUNG (South Korea), Bose Corporation (US), Sonos, Inc. (US), Sony Corporation (Japan).
“The true wireless hearable/earpods is projected to grow at the highest CAGR during the forecast period.”
The market is driven by continuous developments in characteristics such as noise reduction, gesture controls, audio assistance, audio quality, lifespan of batteries, and connection. The potential to create an immersive, three-dimensional listening experience is growing into a popular attribute among consumers when selecting earbuds. The increased popularity of smartphones is boosting the TWS earbuds market, because they are commonly sold as smartphone accessories.
“The Bluetooth technology is projected to have the highest growth during the forecast period.”
The use of Bluetooth is gaining popularity for various compelling reasons, including its adaptability, efficiency, and ongoing innovation. Bluetooth has proven its position as an important technology in a variety of industries, including audio, healthcare, smart homes, and industrial IoT. The ability to offer wireless communication between devices makes it indispensable for advanced technologies. Bluetooth’s low power consumption is one of its most distinguishing characteristics. The efficiency is especially important for battery-powered devices, which may operate for a longer period of time without the need for frequent recharging.
“Asia Pacific region is likely to register highest CAGR.”
Rapid development in Asia-Pacific countries is contributing to a more independent lifestyle. Consumers want audio solutions that are convenient for their on-the-go activities, such as commuting or working out. Wireless audio devices meet this desire by offering the option of unattached listening. As disposable incomes improve in many Asia-Pacific countries, people are more prepared to invest in technological goods, such as wireless audio devices. Consumers are also drawn to the visual appeal and range of styles available on the market, which allows them to select products that match their unique style.
Breakdown of primaries
The study contains insights from various industry experts, ranging from component suppliers to Tier 1 companies and OEMs. The break-up of the primaries is as follows:
- By Company Type – Tier 1 – 18%, Tier 2 – 22%, Tier 3 – 60%
- By Designation— C-level Executives – 21%, Directors – 35%, Others – 44%
- By Region—North America – 45%, Europe – 20%, Asia Pacific – 30%, RoW – 5%
The wireless audio device market is dominated by a few globally established players such as Apple Inc (US), SAMSUNG (South Korea), Bose Corporation (US), Sonos, Inc. (US), Sony Corporation (Japan), Masimo (US), Sennheiser electronic SE & Co. KG (Germany), VOXX International Corp.(US), VIZIO, Inc. (US), Marshall Group AB (Sweden). The study includes an in-depth competitive analysis of these key players in the wireless audio device market, with their company profiles, recent developments, and key market strategies.
Research Coverage:
The report segments the wireless audio device market and forecasts its size by product, technology, application, functionality, and region. The report also discusses the drivers, restraints, opportunities, and challenges pertaining to the market. It gives a detailed view of the market across four main regions—North America, Europe, Asia Pacific, and RoW. Supply chain analysis has been included in the report, along with the key players and their competitive analysis in the wireless audio device ecosystem.
Key Benefits to Buy the Report:
- Analysis of Key Drivers (Surge in demand for truly wireless (TWS) earbuds and headphones, Adoption of wireless audio devices in commercial sector, Rising need for Bluetooth and portable speakers). Restraints (Restrictive radio frequency spectrum in audio equipment, Hearing impairment from prolonged use of headphones and earbuds, Interference caused by wireless audio devices in functioning of implanted medical devices). Opportunities (Gaining popularity among health and fitness sector, Advent of Bluetooth LE Audio, Integration of smart home assistants and home theaters) and Challenges (Compromising audio quality due to bandwidth constraints, coding delays, and errors).
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the wireless audio device market.
- Market Development: Comprehensive information about lucrative markets – the report analyses the wireless audio device market across varied regions.
- Market Diversification: Exhaustive information about new solutions, untapped geographies, recent developments, and investments in the wireless audio device market.
- Competitive Assessment: In-depth assessment of market shares, growth strategies, and product offerings of leading players like Apple Inc (US), SAMSUNG (South Korea), Bose Corporation (US), Sonos, Inc. (US), Sony Corporation (Japan) among others in the wireless audio device market.
Table of Contents
1 INTRODUCTION 22
1.1 STUDY OBJECTIVES 22
1.2 MARKET DEFINITION 22
1.3 STUDY SCOPE 23
1.3.1 MARKETS & REGIONS COVERED 23
1.3.2 YEARS CONSIDERED 24
1.3.3 INCLUSIONS AND EXCLUSIONS 24
1.4 CURRENCY CONSIDERED 25
1.5 UNITS CONSIDERED 25
1.6 LIMITATIONS 25
1.7 STAKEHOLDERS 25
1.8 SUMMARY OF CHANGES 26
2 RESEARCH METHODOLOGY 27
2.1 INTRODUCTION 27
2.2 RESEARCH DATA 29
2.2.1 SECONDARY DATA 29
2.2.1.1 Secondary sources 30
2.2.1.2 Key data from secondary sources 30
2.2.2 PRIMARY DATA 30
2.2.2.1 Breakdown of primary interviews 31
2.2.2.2 Key data from primary sources 31
2.2.2.3 Key industry insights 32
2.2.2.4 Primary sources 32
2.3 FACTOR ANALYSIS 33
2.4 MARKET SIZE ESTIMATION 33
2.4.1 BOTTOM-UP APPROACH 35
2.4.1.1 Approach to estimate market size using bottom-up analysis 35
2.4.2 TOP-DOWN APPROACH 36
2.4.2.1 Approach to estimate market size using top-down approach
(supply side) 36
2.5 MARKET BREAKDOWN & DATA TRIANGULATION 37
2.6 RESEARCH ASSUMPTIONS 38
2.6.1 ASSUMPTIONS 38
2.7 RESEARCH LIMITATIONS 38
2.8 RISK ASSESSMENT 39
3 EXECUTIVE SUMMARY 40
4 PREMIUM INSIGHTS 44
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN WIRELESS AUDIO DEVICE MARKET 44
4.2 WIRELESS AUDIO DEVICE MARKET, BY APPLICATION 44
4.3 WIRELESS AUDIO DEVICE MARKET, BY TECHNOLOGY 45
4.4 WIRELESS AUDIO DEVICE MARKET, BY PRODUCT 45
4.5 WIRELESS AUDIO DEVICE MARKET, BY FUNCTIONALITY 46
4.6 WIRELESS AUDIO DEVICE MARKET IN ASIA PACIFIC,
BY APPLICATION AND FUNCTIONALITY 46
5 MARKET OVERVIEW 47
5.1 INTRODUCTION 47
5.2 MARKET DYNAMICS 47
5.2.1 DRIVERS 48
5.2.1.1 Elevating demand for true wireless earbuds and headphones 48
5.2.1.2 Rising adoption of wireless audio devices in commercial sector 49
5.2.1.3 Increasing use of Bluetooth and portable speakers 49
5.2.2 RESTRAINTS 50
5.2.2.1 Restrictive radio frequency spectrum in audio equipment 50
5.2.2.2 Hearing impairment from prolonged use of headphones and earbuds 50
5.2.2.3 Disruption in operation of implanted medical devices due to interference from wireless audio devices 51
5.2.3 OPPORTUNITIES 51
5.2.3.1 Popularity of wireless audio devices in health and fitness sector 51
5.2.3.2 Advent of Bluetooth LE Audio 52
5.2.3.3 Integration of smart home assistants and home theaters 52
5.2.4 CHALLENGES 53
5.2.4.1 Compromised audio quality due to bandwidth constraints,
coding delays, and errors 53
5.3 VALUE CHAIN ANALYSIS 54
5.4 ECOSYSTEM ANALYSIS 56
5.5 INVESTMENT AND FUNDING SCENARIO 57
5.6 PRICING ANALYSIS 58
5.6.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY PRODUCT 59
5.6.2 AVERAGE SELLING PRICE TREND OF WIRELESS AUDIO DEVICES, BY REGION 60
5.7 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 61
5.8 TECHNOLOGY ANALYSIS 62
5.8.1 KEY TECHNOLOGIES 62
5.8.1.1 Bluetooth 62
5.8.1.2 Wi-Fi 62
5.8.2 CONTEMPORARY TECHNOLOGIES 63
5.8.2.1 Active voice cancellation (AVC) 63
5.8.2.2 Near field communication (NFC) 63
5.8.3 ADJACENT TECHNOLOGIES 63
5.8.3.1 Augmented reality (AR) and virtual reality (VR) 63
5.8.3.2 Smart home integration 64
5.9 PORTER’S FIVE FORCES ANALYSIS 65
5.9.1 THREAT OF NEW ENTRANTS 66
5.9.2 THREAT OF SUBSTITUTES 67
5.9.3 BARGAINING POWER OF SUPPLIERS 67
5.9.4 BARGAINING POWER OF BUYERS 67
5.9.5 INTENSITY OF COMPETITIVE RIVALRY 67
5.10 KEY STAKEHOLDERS AND BUYING CRITERIA 68
5.10.1 KEY STAKEHOLDERS IN BUYING PROCESS 68
5.10.2 BUYING CRITERIA 68
5.11 CASE STUDY ANALYSIS 69
5.11.1 ROWKIN, INC. (US) INTEGRATES BLUETOOTH 5.0 TECHNOLOGY IN ITS EARBUDS FOR QUICK PAIRING AND ENHANCED AUDIO QUALITY 69
5.11.2 TIMEKETTLE TECHNOLOGY INTRODUCES AI-POWERED TRANSLATOR EARBUDS FOR SEAMLESS MULTILINGUAL COMMUNICATION 69
5.11.3 WISEER ENABLES INTUITIVE MUSIC CONTROLS USING NEURAL
INTERFACE TECHNOLOGY 70
5.12 TRADE ANALYSIS 70
5.12.1 IMPORT SCENARIO (HS CODE 851830) 70
5.12.2 EXPORT SCENARIO (HS CODE 851830) 71
5.13 PATENT ANALYSIS 72
5.14 KEY CONFERENCES AND EVENTS 75
5.15 REGULATORY LANDSCAPE 76
5.15.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 76
5.15.2 STANDARDS 77
5.15.2.1 ISO/IEC 18000-6:2010 77
5.15.2.2 ISO 14915-1:2002 77
5.16 IMPACT OF AI/GEN AI ON WIRELESS AUDIO DEVICE MARKET 77
5.16.1 INTEGRATION OF AI INTO WIRELESS AUDIO DEVICES: USE CASES 78
5.16.1.1 Sony WH-100XM4 78
5.16.1.2 AirPods Pro by Apple 78
5.16.1.3 Noise Cancelling Headphones 700 by Bose 79
5.16.1.4 The Dash Pro by Bragi 79
6 WIRELESS AUDIO DEVICE MARKET, BY PRODUCT 80
6.1 INTRODUCTION 81
6.2 HEADPHONES 83
6.2.1 INCORPORATION OF ADVANCED NOISE-ISOLATING FEATURES TO
FUEL DEMAND FOR WIRELESS HEADPHONES 83
6.3 EARPHONES 85
6.3.1 ASIA PACIFIC TO BE LARGEST MARKET FOR WIRELESS AUDIO DEVICE
IN EARPHONES SEGMENT 85
6.4 TRUE WIRELESS HEARABLES/EARBUDS 86
6.4.1 AIRPLAY AND BLUETOOTH TECHNOLOGIES TO DRIVE GROWTH OF TRUE WIRELESS HEARABLES/EARBUDS 86
6.5 SPEAKERS 88
6.5.1 RISING DEMAND FOR PORTABLE WIRELESS AUDIO SOLUTIONS TO DRIVE MARKET 88
6.6 SOUNDBARS 89
6.6.1 DEMAND FOR SOUNDBARS GROWING DUE TO THEIR COMPATIBILITY WITH
TV SETS, SMARTPHONES, AND MUSIC SYSTEMS 89
7 WIRELESS AUDIO DEVICE MARKET, BY TECHNOLOGY 91
7.1 INTRODUCTION 92
7.2 BLUETOOTH 93
7.2.1 OFFERS GOOD SOUND QUALITY AND LOWER LATENCY 93
7.3 WI-FI 94
7.3.1 CAPABILITY TO SEAMLESSLY STREAM SAME AUDIO AMONG MULTIPLE DEVICES TO DRIVE DEMAND 94
7.4 AIRPLAY 94
7.4.1 INTEGRATION OF AIRPLAY WITH APPLE DEVICES TO ENSURE USER-FRIENDLY EXPERIENCE TO SUPPORT MARKET GROWTH 94
7.5 RADIO FREQUENCY 94
7.5.1 RADIO FREQUENCY TECHNOLOGY CRITICAL FOR LIVE PERFORMANCES AND GAMING APPLICATIONS DUE TO ITS LOWER LATENCY 94
7.6 OTHER TECHNOLOGIES 95
7.6.1 WIRELESS SPEAKER & AUDIO (WISA) 95
7.6.2 KLEERNET 95
7.6.3 ALLPLAY 95
7.6.4 SKAA 95
7.6.5 PLAY-FI 95
7.6.6 INFRARED (IR) 96
8 WIRELESS AUDIO DEVICE MARKET, BY FUNCTIONALITY 97
8.1 INTRODUCTION 98
8.2 SMART DEVICES 99
8.2.1 INTEGRATION OF VOICE ASSISTANTS INTO WIRELESS HOME AUDIO DEVICES TO DRIVE MARKET 99
8.3 NON-SMART DEVICES 100
8.3.1 DURABILITY AND AFFORDABILITY DRIVING DEMAND FOR
NON-SMART WIRELESS AUDIO DEVICES 100
9 WIRELESS AUDIO DEVICE MARKET, BY APPLICATION 102
9.1 INTRODUCTION 103
9.2 HOME AUDIO 104
9.2.1 REDUCED FLOOR SPACE WITH COMPACT DESIGNS TO FUEL MARKET GROWTH 104
9.3 PROFESSIONAL 105
9.3.1 ENHANCED REMOTE WORK EFFICIENCY WITH NOISE-CANCELLING TECHNOLOGY TO DRIVE MARKET GROWTH 105
9.4 CONSUMER 107
9.4.1 INCREASING ADOPTION OF BLUETOOTH + WI-FI TECHNOLOGY TO
DRIVE MARKET 107
9.5 AUTOMOTIVE 108
9.5.1 INCORPORATION OF FULLY WIRELESS AUDIO DEVICES AND IN-CAR INFOTAINMENT SYSTEMS IN LUXURY VEHICLES TO DRIVE MARKET 108
9.6 OTHER APPLICATIONS 109
10 WIRELESS AUDIO DEVICE MARKET, BY REGION 111
10.1 INTRODUCTION 112
10.2 NORTH AMERICA 114
10.2.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA 117
10.2.2 US 118
10.2.2.1 Rising popularity of online streaming services to drive demand 118
10.2.3 CANADA 119
10.2.3.1 Adoption of innovative products to support market growth 119
10.2.4 MEXICO 120
10.2.4.1 Huge investments in E-commerce and retail channels to drive market 120
10.3 EUROPE 121
10.3.1 MACROECONOMIC OUTLOOK FOR EUROPE 125
10.3.2 UK 125
10.3.2.1 Growing popularity of online music and radio streaming to fuel market growth 125
10.3.3 GERMANY 126
10.3.3.1 Increased adoption of soundbars and wireless portable speakers to drive demand 126
10.3.4 FRANCE 127
10.3.4.1 Adoption of voice assistants for smart home applications to contribute to market growth 127
10.3.5 REST OF EUROPE 128
10.4 ASIA PACIFIC 129
10.4.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC 133
10.4.2 CHINA 134
10.4.2.1 Strong manufacturing sector to fuel market growth 134
10.4.3 JAPAN 135
10.4.3.1 Surging demand for consumer electronics equipped with
wireless audio devices to boost market 135
10.4.4 SOUTH KOREA 135
10.4.4.1 Increasing focus on developing wireless audio products to
foster market growth 135
10.4.5 INDIA 136
10.4.5.1 True wireless hearables/earbuds segment to register highest
CAGR during forecast period 136
10.4.6 REST OF ASIA PACIFIC 137
10.5 REST OF THE WORLD (ROW) 138
10.5.1 MACROECONOMIC OUTLOOK FOR ROW 141
10.5.2 SOUTH AMERICA 141
10.5.2.1 Adoption of emerging technologies to support market growth 141
10.5.3 MIDDLE EAST & AFRICA 142
10.5.3.1 Rising demand for wireless headphones and wireless speakers
to fuel market growth 142
11 COMPETITIVE LANDSCAPE 144
11.1 OVERVIEW 144
11.2 KEY STRATEGIES/RIGHT TO WIN 144
11.3 MARKET SHARE ANALYSIS 145
11.4 REVENUE ANALYSIS 148
11.5 COMPANY VALUATION AND FINANCIAL METRICS 148
11.6 BRAND/PRODUCT COMPARISON 149
11.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 149
11.7.1 STARS 149
11.7.2 EMERGING LEADERS 149
11.7.3 PERVASIVE PLAYERS 150
11.7.4 PARTICIPANTS 150
11.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 151
11.7.5.1 Company footprint 151
11.7.5.2 Product footprint 152
11.7.5.3 Application footprint 153
11.7.5.4 Region footprint 154
11.8 STARTUPS/SMALL AND MEDIUM-SIZED ENTERPRISES (SMES)
EVALUATION MATRIX, 2023 155
11.8.1 PROGRESSIVE COMPANIES 155
11.8.2 RESPONSIVE COMPANIES 155
11.8.3 DYNAMIC COMPANIES 155
11.8.4 STARTING BLOCKS 155
11.8.5 COMPETITIVE BENCHMARKING 156
11.8.5.1 Detailed list of key startups/SMEs 157
11.8.5.2 Competitive benchmarking of key startups/SMEs 157
11.9 COMPETITIVE SCENARIO AND TRENDS 158
11.9.1 PRODUCT LAUNCHES 158
11.9.2 DEALS 174
12 COMPANY PROFILES 178
12.1 KEY PLAYERS 178
12.1.1 APPLE INC. 178
12.1.1.1 Business overview 178
12.1.1.2 Products/Solutions/Services offered 179
12.1.1.3 Recent developments 181
12.1.1.3.1 Product launches/developments 181
12.1.1.4 MnM view 183
12.1.1.4.1 Key strengths 183
12.1.1.4.2 Strategic choices 183
12.1.1.4.3 Weaknesses and competitive threats 183
12.1.2 HARMAN INTERNATIONAL (SUBSIDIARY OF SAMSUNG ELECTRONICS) 184
12.1.2.1 Business overview 184
12.1.2.2 Products/Solutions/Services offered 186
12.1.2.3 Recent developments 187
12.1.2.3.1 Product launches/developments 187
12.1.2.3.2 Deals 190
12.1.2.4 MnM view 190
12.1.2.4.1 Key strengths 190
12.1.2.4.2 Strategic choices 191
12.1.2.4.3 Weaknesses and competitive threats 191
12.1.3 XIAOMI 192
12.1.3.1 Business overview 192
12.1.3.2 Products/Solutions/Services offered 193
12.1.3.3 Recent developments 194
12.1.3.3.1 Product launches/developments 194
12.1.3.4 MnM view 194
12.1.3.4.1 Key strengths 194
12.1.3.4.2 Strategic choices 194
12.1.3.4.3 Weaknesses and competitive threats 194
12.1.4 SONY CORPORATION 195
12.1.4.1 Business overview 195
12.1.4.2 Products/Solutions/Services offered 196
12.1.4.3 Recent developments 198
12.1.4.3.1 Product launches/developments 198
12.1.4.4 MnM view 200
12.1.4.4.1 Key strengths 200
12.1.4.4.2 Strategic choices 200
12.1.4.4.3 Weaknesses and competitive threats 200
12.1.5 IMAGINE MARKETING LIMITED 201
12.1.5.1 Business overview 201
12.1.5.2 Products/Solutions/Services offered 201
12.1.5.3 Recent developments 202
12.1.5.3.1 Product launches/developments 202
12.1.5.4 MnM view 202
12.1.5.4.1 Key strengths 202
12.1.5.4.2 Strategic choices 202
12.1.5.4.3 Weaknesses and competitive threats 202
12.1.6 BOSE CORPORATION 203
12.1.6.1 Business overview 203
12.1.6.2 Products/Solutions/Services offered 203
12.1.6.3 Recent developments 205
12.1.6.3.1 Product launches/developments 205
12.1.6.3.2 Deals 206
12.1.6.4 MnM view 207
12.1.6.4.1 Key strengths 207
12.1.6.4.2 Strategic choices 208
12.1.6.4.3 Weaknesses and competitive threats 208
12.1.7 SONOS, INC. 209
12.1.7.1 Business overview 209
12.1.7.2 Products/Solutions/Services offered 210
12.1.7.3 Recent developments 211
12.1.7.3.1 Product launches/developments 211
12.1.7.3.2 Deals 212
12.1.7.4 MnM view 213
12.1.7.4.1 Key strengths 213
12.1.7.4.2 Strategic choices 213
12.1.7.4.3 Weaknesses and competitive threats 213
12.1.8 MASIMO 214
12.1.8.1 Business overview 214
12.1.8.2 Products/Solutions/Services offered 215
12.1.8.3 Recent developments 217
12.1.8.3.1 Product launches/developments 217
12.1.8.3.2 Deals 219
12.1.9 SENNHEISER ELECTRONIC SE & CO. KG 220
12.1.9.1 Business overview 220
12.1.9.2 Products/Solutions/Services offered 220
12.1.9.3 Recent developments 221
12.1.9.3.1 Product launches/developments 221
12.1.9.3.2 Deals 223
12.1.10 VIZIO, INC. 224
12.1.10.1 Business overview 224
12.1.10.2 Products/Solutions/Services offered 225
12.1.10.3 Recent developments 226
12.1.10.3.1 Product launches/developments 226
12.1.10.3.2 Deals 227
12.1.11 VOXX INTERNATIONAL CORP. 228
12.1.11.1 Business overview 228
12.1.11.2 Products/Solutions/Services offered 229
12.1.11.3 Recent developments 230
12.1.11.3.1 Product launches/developments 230
12.1.11.3.2 Deals 231
12.1.12 MARSHALL GROUP AB 232
12.1.12.1 Business overview 232
12.1.12.2 Products/Solutions/Services offered 233
12.1.12.3 Recent developments 234
12.1.12.3.1 Product launches/developments 234
12.2 OTHER PLAYERS 235
12.2.1 YAMAHA CORPORATION 235
12.2.2 LG ELECTRONICS 235
12.2.3 BANG & OLUFSEN 236
12.2.4 GN STORE NORD A/S 236
12.2.5 PLANTRONICS, INC. 237
12.2.6 SHURE 237
12.2.7 DALI 238
12.2.8 JAYBIRD 238
12.2.9 ANKER INNOVATIONS 239
12.2.10 RAZER INC. 239
12.2.11 HP DEVELOPMENT COMPANY, L.P. 240
12.2.12 EDIFIER 240
12.2.13 NOTHING TECHNOLOGY LIMITED 241
13 APPENDIX 242
13.1 INSIGHTS OF INDUSTRY EXPERTS 242
13.2 DISCUSSION GUIDE 242
13.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 246
13.4 CUSTOMIZATION OPTIONS 248
13.5 RELATED REPORTS 248
13.6 AUTHOR DETAILS 249
LIST OF TABLES
TABLE 1 WIRELESS AUDIO DEVICE MARKET: RISK ASSESSMENT 39
TABLE 2 GLOBAL SHIPMENT OF TRUE WIRELESS HEARABLES/EARBUDS/TWS, 2021–2022 48
TABLE 3 WIRELESS AUDIO DEVICE MARKET: ROLE OF COMPANIES IN ECOSYSTEM 56
TABLE 4 AVERAGE SELLING PRICE OF WIRELESS AUDIO DEVICES OFFERED
BY KEY PLAYERS, 2020–2023 (USD) 59
TABLE 5 AVERAGE SELLING PRICE OF WIRELESS AUDIO DEVICES, 2020–2023 (USD) 59
TABLE 6 WIRELESS AUDIO DEVICE MARKET: PORTER’S FIVE FORCES ANALYSIS 65
TABLE 7 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS, BY APPLICATION (%) 68
TABLE 8 KEY BUYING CRITERIA FOR APPLICATIONS 69
TABLE 9 LIST OF MAJOR PATENTS 73
TABLE 10 KEY CONFERENCES AND EVENTS, 2024–2025 75
TABLE 11 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 76
TABLE 12 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 76
TABLE 13 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 77
TABLE 14 WIRELESS AUDIO DEVICE MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 81
TABLE 15 WIRELESS AUDIO DEVICE MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 82
TABLE 16 WIRELESS AUDIO DEVICE MARKET, BY PRODUCT, 2020–2023 (MILLION UNITS) 82
TABLE 17 WIRELESS AUDIO DEVICE MARKET, BY PRODUCT, 2024–2029 (MILLION UNITS) 82
TABLE 18 HEADPHONES: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2020–2023 (USD MILLION) 84
TABLE 19 HEADPHONES: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2024–2029 (USD MILLION) 84
TABLE 20 EARPHONES: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2020–2023 (USD MILLION) 85
TABLE 21 EARPHONES: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2024–2029 (USD MILLION) 85
TABLE 22 TRUE WIRELESS HEARABLES/EARBUDS: WIRELESS AUDIO DEVICE MARKET,
BY REGION, 2020–2023 (USD MILLION) 87
TABLE 23 TRUE WIRELESS HEARABLES/EARBUDS: WIRELESS AUDIO DEVICE MARKET,
BY REGION, 2024–2029 (USD MILLION) 87
TABLE 24 SPEAKERS: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2020–2023 (USD MILLION) 88
TABLE 25 SPEAKERS: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2024–2029 (USD MILLION) 89
TABLE 26 SOUNDBARS: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2020–2023 (USD MILLION) 90
TABLE 27 SOUNDBARS: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2024–2029 (USD MILLION) 90
TABLE 28 WIRELESS AUDIO DEVICE MARKET, BY TECHNOLOGY, 2020–2023 (USD MILLION) 92
TABLE 29 WIRELESS AUDIO DEVICE MARKET, BY TECHNOLOGY, 2024–2029 (USD MILLION) 93
TABLE 30 WIRELESS AUDIO DEVICE MARKET, BY FUNCTIONALITY,
2020–2023 (USD MILLION) 98
TABLE 31 WIRELESS AUDIO DEVICE MARKET, BY FUNCTIONALITY,
2024–2029 (USD MILLION) 98
TABLE 32 SMART DEVICES: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2020–2023 (USD MILLION) 99
TABLE 33 SMART DEVICES: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2024–2029 (USD MILLION) 100
TABLE 34 NON-SMART DEVICES: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2020–2023 (USD MILLION) 100
TABLE 35 NON-SMART DEVICES: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2024–2029 (USD MILLION) 101
TABLE 36 WIRELESS AUDIO DEVICE MARKET, BY APPLICATION, 2020–2023 (USD MILLION) 103
TABLE 37 WIRELESS AUDIO DEVICE MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 104
TABLE 38 HOME AUDIO: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2020–2023 (USD MILLION) 105
TABLE 39 HOME AUDIO: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2024–2029 (USD MILLION) 105
TABLE 40 PROFESSIONAL: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2020–2023 (USD MILLION) 106
TABLE 41 PROFESSIONAL: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2024–2029 (USD MILLION) 106
TABLE 42 CONSUMER: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2020–2023 (USD MILLION) 107
TABLE 43 CONSUMER: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2024–2029 (USD MILLION) 108
TABLE 44 AUTOMOTIVE: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2020–2023 (USD MILLION) 109
TABLE 45 AUTOMOTIVE: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2024–2029 (USD MILLION) 109
TABLE 46 OTHER APPLICATIONS: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2020–2023 (USD MILLION) 110
TABLE 47 OTHER APPLICATIONS: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2024–2029 (USD MILLION) 110
TABLE 48 WIRELESS AUDIO DEVICE MARKET, BY REGION, 2020–2023 (USD MILLION) 113
TABLE 49 WIRELESS AUDIO DEVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 113
TABLE 50 NORTH AMERICA: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2020–2023 (USD MILLION) 115
TABLE 51 NORTH AMERICA: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2024–2029 (USD MILLION) 115
TABLE 52 NORTH AMERICA: WIRELESS AUDIO DEVICE MARKET, BY APPLICATION,
2020–2023 (USD MILLION) 115
TABLE 53 NORTH AMERICA: WIRELESS AUDIO DEVICE MARKET, BY APPLICATION,
2024–2029 (USD MILLION) 116
TABLE 54 NORTH AMERICA: WIRELESS AUDIO DEVICE MARKET, BY FUNCTIONALITY,
2020–2023 (USD MILLION) 116
TABLE 55 NORTH AMERICA: WIRELESS AUDIO DEVICE MARKET, BY FUNCTIONALITY,
2024–2029 (USD MILLION) 116
TABLE 56 NORTH AMERICA: WIRELESS AUDIO DEVICE MARKET, BY COUNTRY,
2020–2023 (USD MILLION) 117
TABLE 57 NORTH AMERICA: WIRELESS AUDIO DEVICE MARKET, BY COUNTRY,
2024–2029 (USD MILLION) 117
TABLE 58 US: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 118
TABLE 59 US: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 119
TABLE 60 CANADA: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2020–2023 (USD MILLION) 119
TABLE 61 CANADA: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2024–2029 (USD MILLION) 120
TABLE 62 MEXICO: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2020–2023 (USD MILLION) 120
TABLE 63 MEXICO: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2024–2029 (USD MILLION) 121
TABLE 64 EUROPE: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2020–2023 (USD MILLION) 122
TABLE 65 EUROPE: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2024–2029 (USD MILLION) 123
TABLE 66 EUROPE: WIRELESS AUDIO DEVICE MARKET, BY APPLICATION,
2020–2023 (USD MILLION) 123
TABLE 67 EUROPE: WIRELESS AUDIO DEVICE MARKET, BY APPLICATION,
2024–2029 (USD MILLION) 123
TABLE 68 EUROPE: WIRELESS AUDIO DEVICE MARKET, BY FUNCTIONALITY,
2020–2023 (USD MILLION) 124
TABLE 69 EUROPE: WIRELESS AUDIO DEVICE MARKET, BY FUNCTIONALITY,
2024–2029 (USD MILLION) 124
TABLE 70 EUROPE: WIRELESS AUDIO DEVICE MARKET, BY COUNTRY,
2020–2023 (USD MILLION) 124
TABLE 71 EUROPE: WIRELESS AUDIO DEVICE MARKET, BY COUNTRY,
2024–2029 (USD MILLION) 124
TABLE 72 UK: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 126
TABLE 73 UK: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 126
TABLE 74 GERMANY: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2020–2023 (USD MILLION) 127
TABLE 75 GERMANY: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2024–2029 (USD MILLION) 127
TABLE 76 FRANCE: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2020–2023 (USD MILLION) 128
TABLE 77 FRANCE: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2024–2029 (USD MILLION) 128
TABLE 78 REST OF EUROPE: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2020–2023 (USD MILLION) 128
TABLE 79 REST OF EUROPE: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2024–2029 (USD MILLION) 129
TABLE 80 ASIA PACIFIC: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2020–2023 (USD MILLION) 131
TABLE 81 ASIA PACIFIC: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2024–2029 (USD MILLION) 131
TABLE 82 ASIA PACIFIC: WIRELESS AUDIO DEVICE MARKET, BY APPLICATION,
2020–2023 (USD MILLION) 131
TABLE 83 ASIA PACIFIC: WIRELESS AUDIO DEVICE MARKET, BY APPLICATION,
2024–2029 (USD MILLION) 132
TABLE 84 ASIA PACIFIC: WIRELESS AUDIO DEVICE MARKET, BY FUNCTIONALITY,
2020–2023 (USD MILLION) 132
TABLE 85 ASIA PACIFIC: WIRELESS AUDIO DEVICE MARKET, BY FUNCTIONALITY,
2024–2029 (USD MILLION) 132
TABLE 86 ASIA PACIFIC: WIRELESS AUDIO DEVICE MARKET, BY COUNTRY,
2020–2023 (USD MILLION) 133
TABLE 87 ASIA PACIFIC: WIRELESS AUDIO DEVICE MARKET, BY COUNTRY,
2024–2029 (USD MILLION) 133
TABLE 88 CHINA: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2020–2023 (USD MILLION) 134
TABLE 89 CHINA: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2024–2029 (USD MILLION) 134
TABLE 90 JAPAN: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2020–2023 (USD MILLION) 135
TABLE 91 JAPAN: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2024–2029 (USD MILLION) 135
TABLE 92 SOUTH KOREA: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2020–2023 (USD MILLION) 136
TABLE 93 SOUTH KOREA: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2024–2029 (USD MILLION) 136
TABLE 94 INDIA: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2020–2023 (USD MILLION) 137
TABLE 95 INDIA: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2024–2029 (USD MILLION) 137
TABLE 96 REST OF ASIA PACIFIC: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2020–2023 (USD MILLION) 138
TABLE 97 REST OF ASIA PACIFIC: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2024–2029 (USD MILLION) 138
TABLE 98 ROW: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2020–2023 (USD MILLION) 138
TABLE 99 ROW: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2024–2029 (USD MILLION) 139
TABLE 100 ROW: WIRELESS AUDIO DEVICE MARKET, BY APPLICATION,
2020–2023 (USD MILLION) 139
TABLE 101 ROW: WIRELESS AUDIO DEVICE MARKET, BY APPLICATION,
2024–2029 (USD MILLION) 139
TABLE 102 ROW: WIRELESS AUDIO DEVICE MARKET, BY FUNCTIONALITY,
2020–2023 (USD MILLION) 140
TABLE 103 ROW: WIRELESS AUDIO DEVICE MARKET, BY FUNCTIONALITY,
2024–2029 (USD MILLION) 140
TABLE 104 ROW: WIRELESS AUDIO DEVICE MARKET, BY REGION, 2020–2023 (USD MILLION) 140
TABLE 105 ROW: WIRELESS AUDIO DEVICE MARKET, BY REGION, 2024–2029 (USD MILLION) 140
TABLE 106 SOUTH AMERICA: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2020–2023 (USD MILLION) 141
TABLE 107 SOUTH AMERICA: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2024–2029 (USD MILLION) 142
TABLE 108 MIDDLE EAST & AFRICA: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2020–2023 (USD MILLION) 142
TABLE 109 MIDDLE EAST & AFRICA: WIRELESS AUDIO DEVICE MARKET, BY REGION,
2024–2029 (USD MILLION) 143
TABLE 110 MIDDLE EAST & AFRICA: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2020–2023 (USD MILLION) 143
TABLE 111 MIDDLE EAST & AFRICA: WIRELESS AUDIO DEVICE MARKET, BY PRODUCT,
2024–2029 (USD MILLION) 143
TABLE 112 WIRELESS AUDIO DEVICE MARKET: OVERVIEW OF STRATEGIES ADOPTED
BY KEY PLAYERS, JANUARY 2020–JUNE 2024 144
TABLE 113 WIRELESS AUDIO DEVICE MARKET: DEGREE OF COMPETITION, 2023 146
TABLE 114 WIRELESS AUDIO DEVICE MARKET: PRODUCT FOOTPRINT 152
TABLE 115 WIRELESS AUDIO DEVICE MARKET: APPLICATION FOOTPRINT 153
TABLE 116 WIRELESS AUDIO DEVICE MARKET: REGION FOOTPRINT 154
TABLE 117 WIRELESS AUDIO DEVICE MARKET: DETAILED LIST OF KEY STARTUPS/SMES 157
TABLE 118 WIRELESS AUDIO DEVICE MARKET: COMPETITIVE BENCHMARKING OF
KEY STARTUPS/SMES 157
TABLE 119 WIRELESS AUDIO MARKET: PRODUCT LAUNCHES, JANUARY 2020–JUNE 2024 158
TABLE 120 WIRELESS AUDIO DEVICE MARKET: DEALS, JANUARY 2020–JUNE 2024 174
TABLE 121 APPLE INC.: COMPANY OVERVIEW 178
TABLE 122 APPLE INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 179
TABLE 123 APPLE INC.: PRODUCT LAUNCHES/DEVELOPMENTS 181
TABLE 124 HARMAN INTERNATIONAL (SUBSIDIARY OF SAMSUNG ELECTRONICS):
COMPANY OVERVIEW 184
TABLE 125 HARMAN INTERNATIONAL (SUBSIDIARY OF SAMSUNG ELECTRONICS): PRODUCTS/SOLUTIONS/SERVICES OFFERED 186
TABLE 126 HARMAN INTERNATIONAL (SUBSIDIARY OF SAMSUNG ELECTRONICS):
PRODUCT LAUNCHES/DEVELOPMENTS 187
TABLE 127 HARMAN INTERNATIONAL (SUBSIDIARY OF SAMSUNG ELECTRONICS): DEALS 190
TABLE 128 XIAOMI: COMPANY OVERVIEW 192
TABLE 129 XIAOMI: PRODUCTS/SOLUTIONS/SERVICES OFFERED 193
TABLE 130 XIAOMI: PRODUCT LAUNCHES/DEVELOPMENTS 194
TABLE 131 SONY CORPORATION: COMPANY OVERVIEW 195
TABLE 132 SONY CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 196
TABLE 133 SONY CORPORATION: PRODUCT LAUNCHES/DEVELOPMENTS 198
TABLE 134 IMAGINE MARKETING LIMITED: COMPANY OVERVIEW 201
TABLE 135 IMAGINE MARKETING LIMITED: PRODUCTS/SOLUTIONS/SERVICES OFFERED 201
TABLE 136 IMAGINE MARKETING LIMITED: PRODUCT LAUNCHES/DEVELOPMENTS 202
TABLE 137 BOSE CORPORATION: COMPANY OVERVIEW 203
TABLE 138 BOSE CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 203
TABLE 139 BOSE CORPORATION: PRODUCT LAUNCHES/DEVELOPMENTS 205
TABLE 140 BOSE CORPORATION: DEALS 206
TABLE 141 SONOS, INC.: COMPANY OVERVIEW 209
TABLE 142 SONOS, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 210
TABLE 143 SONOS, INC.: PRODUCT LAUNCHES/DEVELOPMENTS 211
TABLE 144 SONOS, INC.: DEALS 212
TABLE 145 MASIMO: COMPANY OVERVIEW 214
TABLE 146 MASIMO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 215
TABLE 147 MASIMO: PRODUCT LAUNCHES/DEVELOPMENTS 217
TABLE 148 MASIMO: DEALS 219
TABLE 149 SENNHEISER ELECTRONIC SE & CO. KG: COMPANY OVERVIEW 220
TABLE 150 SENNHEISER ELECTRONIC SE & CO. KG:
PRODUCTS/SOLUTIONS/SERVICES OFFERED 220
TABLE 151 SENNHEISER ELECTRONIC SE & CO. KG: PRODUCT LAUNCHES/DEVELOPMENTS 221
TABLE 152 SENNHEISER ELECTRONIC SE & CO. KG: DEALS 223
TABLE 153 VIZIO, INC.: COMPANY OVERVIEW 224
TABLE 154 VIZIO, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 225
TABLE 155 VIZIO, INC.: PRODUCT LAUNCHES/DEVELOPMENTS 226
TABLE 156 VIZIO, INC.: DEALS 227
TABLE 157 VOXX INTERNATIONAL CORP.: COMPANY OVERVIEW 228
TABLE 158 VOXX INTERNATIONAL CORP.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 229
TABLE 159 VOXX INTERNATIONAL CORP.: PRODUCT LAUNCHES/DEVELOPMENTS 230
TABLE 160 VOXX INTERNATIONAL CORP.: DEALS 231
TABLE 161 MARSHALL GROUP AB: COMPANY OVERVIEW 232
TABLE 162 MARSHALL GROUP AB: PRODUCTS/SOLUTIONS/SERVICES OFFERED 233
TABLE 163 MARSHALL GROUP AB: PRODUCT LAUNCHES/DEVELOPMENTS 234
LIST OF FIGURES
FIGURE 1 WIRELESS AUDIO DEVICE MARKET SEGMENTATION 23
FIGURE 2 WIRELESS AUDIO DEVICE MARKET: RESEARCH DESIGN 27
FIGURE 3 PRIMARY AND SECONDARY RESEARCH 29
FIGURE 4 WIRELESS AUDIO DEVICE MARKET SIZE ESTIMATION METHODOLOGY:
TOP-DOWN APPROACH (SUPPLY SIDE) – REVENUES GENERATED
BY COMPANIES FROM SALES OF WIRELESS AUDIO DEVICE 33
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS 34
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 34
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 36
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 36
FIGURE 9 DATA TRIANGULATION: WIRELESS AUDIO DEVICE MARKET 37
FIGURE 10 WIRELESS AUDIO DEVICE MARKET: GLOBAL SNAPSHOT 40
FIGURE 11 BLUETOOTH TO ACCOUNT FOR LARGEST MARKET SHARE
DURING FORECAST PERIOD 41
FIGURE 12 SMART SEGMENT TO ACCOUNT FOR LARGER MARKET SHARE
DURING FORECAST PERIOD 41
FIGURE 13 TRUE WIRELESS HEARABLES/EARBUDS SEGMENT TO DOMINATE MARKET
DURING FORECAST PERIOD 42
FIGURE 14 CONSUMER SEGMENT TO BE LARGEST APPLICATION OF
WIRELESS AUDIO DEVICE DURING FORECAST PERIOD 42
FIGURE 15 ASIA PACIFIC TO DOMINATE WIRELESS AUDIO DEVICE MARKET
DURING FORECAST PERIOD 43
FIGURE 16 GROWING NUMBER OF SMARTPHONES AND TRUE WIRELESS HEARABLES/EARBUDS TO DRIVE MARKET GROWTH 44
FIGURE 17 CONSUMER APPLICATION TO ACCOUNT FOR LARGEST MARKET SHARE
DURING FORECAST PERIOD 44
FIGURE 18 BLUETOOTH SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD 45
FIGURE 19 TRUE WIRELESS HEARABLES/EARBUDS SEGMENT TO ACCOUNT FOR
LARGEST MARKET SHARE DURING FORECAST PERIOD 45
FIGURE 20 SMART DEVICES TO ACCOUNT FOR LARGER MARKET SHARE
DURING FORECAST PERIOD 46
FIGURE 21 CONSUMER TO BE LARGEST APPLICATION OF WIRELESS AUDIO DEVICE IN
ASIA PACIFIC 46
FIGURE 22 WIRELESS AUDIO DEVICE MARKET: DRIVERS, RESTRAINTS,
OPPORTUNITIES, AND CHALLENGES 47
FIGURE 23 IMPACT OF DRIVERS ON WIRELESS AUDIO DEVICE MARKET 50
FIGURE 24 IMPACT OF RESTRAINTS ON WIRELESS AUDIO DEVICE MARKET 51
FIGURE 25 IMPACT OF OPPORTUNITIES ON WIRELESS AUDIO DEVICE MARKET 53
FIGURE 26 IMPACT OF CHALLENGES ON WIRELESS AUDIO DEVICE MARKET 53
FIGURE 27 WIRELESS AUDIO DEVICE MARKET: VALUE CHAIN ANALYSIS 54
FIGURE 28 WIRELESS AUDIO DEVICE MARKET: ECOSYSTEM ANALYSIS 56
FIGURE 29 INVESTMENT AND FUNDING SCENARIO, 2018–2024 58
FIGURE 30 AVERAGE SELLING PRICE TREND OF WIRELESS AUDIO DEVICES OFFERED
BY KEY PLAYERS 59
FIGURE 31 AVERAGE SELLING PRICE TREND OF TRUE WIRELESS HEARABLES/EARBUDS,
BY REGION, 2020–2023 60
FIGURE 32 AVERAGE SELLING PRICE TREND OF HEADPHONES, BY REGION, 2020–2023 60
FIGURE 33 TRENDS AND DISRUPTIONS INFLUENCING CUSTOMER BUSINESS 61
FIGURE 34 WIRELESS AUDIO DEVICE MARKET: IMPACT ANALYSIS OF PORTER’S FIVE FORCES 65
FIGURE 35 PORTER’S FIVE FORCES ANALYSIS: WIRELESS AUDIO DEVICE MARKET 66
FIGURE 36 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS, BY APPLICATION 68
FIGURE 37 KEY BUYING CRITERIA FOR APPLICATIONS 68
FIGURE 38 IMPORT DATA FOR HS CODE 851830-COMPLIANT PRODUCTS,
BY COUNTRY, 2019–2023 70
FIGURE 39 EXPORT DATA FOR HS CODE 851830-COMPLIANT PRODUCTS,
BY COUNTRY, 2019–2023 71
FIGURE 40 PATENTS APPLIED AND GRANTED, 2013–2023 72
FIGURE 41 IMPACT OF AI/GEN AI ON WIRELESS AUDIO DEVICE MARKET 78
FIGURE 42 TRUE WIRELESS HEARABLES/EARBUDS SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 81
FIGURE 43 BLUETOOTH SEGMENT TO DOMINATE MARKET DURING FORECAST PERIOD 92
FIGURE 44 SMART DEVICES SEGMENT TO EXHIBIT HIGHER CAGR IN
WIRELESS AUDIO DEVICE MARKET DURING FORECAST PERIOD 98
FIGURE 45 CONSUMER SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE
DURING FORECAST PERIOD 103
FIGURE 46 INDIA TO REGISTER HIGHEST CAGR IN WIRELESS AUDIO DEVICE MARKET
DURING FORECAST PERIOD 112
FIGURE 47 NORTH AMERICA: WIRELESS AUDIO DEVICE MARKET SNAPSHOT 114
FIGURE 48 EUROPE: WIRELESS AUDIO DEVICE MARKET SNAPSHOT 122
FIGURE 49 ASIA PACIFIC: WIRELESS AUDIO DEVICE MARKET SNAPSHOT 130
FIGURE 50 WIRELESS AUDIO DEVICE MARKET SHARE ANALYSIS, 2023 145
FIGURE 51 REVENUE ANALYSIS OF KEY PLAYERS IN
WIRELESS AUDIO DEVICE MARKET, 2020–2023 148
FIGURE 52 WIRELESS AUDIO DEVICE MARKET: COMPANY VALUATION 148
FIGURE 53 WIRELESS AUDIO DEVICE MARKET: FINANCIAL METRICS (EV/EBITDA) 148
FIGURE 54 WIRELESS AUDIO DEVICE MARKET: BRAND/PRODUCT COMPARISON 149
FIGURE 55 WIRELESS AUDIO DEVICE MARKET: COMPANY EVALUATION MATRIX
(KEY PLAYERS), 2023 150
FIGURE 56 WIRELESS AUDIO DEVICE MARKET: COMPANY FOOTPRINT 151
FIGURE 57 WIRELESS AUDIO DEVICE MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023 156
FIGURE 58 APPLE INC.: COMPANY SNAPSHOT 179
FIGURE 59 HARMAN INTERNATIONAL (SUBSIDIARY OF SAMSUNG ELECTRONICS):
COMPANY SNAPSHOT 185
FIGURE 60 XIAOMI: COMPANY SNAPSHOT 193
FIGURE 61 SONY CORPORATION: COMPANY SNAPSHOT 196
FIGURE 62 SONOS, INC.: COMPANY SNAPSHOT 210
FIGURE 63 MASIMO: COMPANY SNAPSHOT 215
FIGURE 64 VIZIO, INC.: COMPANY SNAPSHOT 225
FIGURE 65 VOXX INTERNATIONAL CORP.: COMPANY SNAPSHOT 229
FIGURE 66 MARSHALL GROUP AB: COMPANY SNAPSHOT 233
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