デジタル農業市場 : 2028年までの世界予測

出版:MarketsandMarkets(マーケッツアンドマーケッツ) 出版年月:2024年1月

Digital Agriculture Market – Global Forecast to 2028

デジタル農業市場 : 提供内容、テクノロジー (周辺機器、コア)、運用 (農業と給餌、監視と調査、マーケティングと需要創出) タイプ (ハードウェア、ソフトウェア、サービス)、地域別 – 2028年までの世界予測
Digital Agriculture Market Offering, Technology (Peripheral, Core), Operation (Farming & Feeding, Monitoring & Scouting, Marketing & Demand Generation) Type (Hardware, Software, Services), Region – Global Forecast to 2028

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Report Overview

The digital agriculture market is projected to grow from USD 22.0 Billion in 2023 to USD 36.0 Billion by 2028, at a CAGR of 10.3% during the forecast period.

デジタル農業市場は、予測期間中に10.3%のCAGRで、2023年の220億米ドルから2028年までに360億米ドルに成長すると予測されています。

The digital agriculture industry is undergoing a major transformation, fueled by emerging technologies like artificial intelligence (AI), big data, blockchain, cloud computing, etc. These forces are working together to revolutionize the way we grow, manage, and distribute food, with significant impacts on transparency, efficiency, and sustainability. Blockchain can integrate data from various sources like weather sensors, soil analysis, and satellite imagery to provide farmers with real-time insights on irrigation, fertilization, and pest control. AI systems can examine digital images taken by drones, agricultural robots, or farmers using a simple smartphone camera to detect pests and give concrete advice to agricultural workers on how to prevent their spread, treat affected plants, or mitigate the damage caused. At the same time, AI can analyze data on the behavior of livestock to detect abnormalities and identify potentially sick animals, thus allowing timely treatment. (Source: FAO and International Telecommunication Union Report, 2021).

デジタル農業市場 : 2028年までの世界予測

Moreover, the pervasive nature, ease of use, and mobility of digital technologies are reshaping the landscape of agriculture and food production. Particularly in the agriculture and food sector, the proliferation of mobile technologies, remote-sensing services, and distributed computing is already enhancing smallholders’ access to vital information, inputs, and markets. This transformation is leading to increased production and productivity, more efficient supply chains, and reduced operational costs. Thus, this data-driven approach optimizes resource allocation, reduces waste, and leads to increased yields.


During the projected period, the monitoring & scouting category within the spectrum of operation segment is anticipated to exhibit the most rapid growth, boasting the highest Compound Annual Growth Rate (CAGR).
In the digital agriculture industry, monitoring and scouting are two crucial practices that leverage technology to gain real-time insights into the health and performance of crops. Monitoring and scouting are essential tools in digital agriculture, allowing farmers to proactively manage their crops, optimize resources, and maximize yield. These techniques, powered by various technologies like sensors, drones, and AI, provide farmers with real-time data and insights to make informed decisions. By continuously collecting and analyzing data, farmers can make informed decisions that lead to a healthier, more productive, and sustainable farm operation.

デジタル農業市場 : 2028年までの世界予測 ecosystem


Moreover, the integration with the SAS (Satellite Agriculture Solution) system enables precise resource allocation, optimizing the use of water, fertilizers, and pesticides based on the specific needs of different parts of the field. As stated in the Artificial Intelligence for Agriculture Report of the International Telecommunication Union (ITU), and FAO (2021), XAG has mobilized its partners and service providers to serve 40 million hectares of farmland with smart agtech, contributing to a total increase in crop yield of 3 490 000 tonnes. Farming labor costs have also been substantially reduced while removing occupational health risks for field workers. Thus, the integration of AI, as exemplified by XAG’s initiative, showcases the transformative potential of digital agriculture. It not only addresses specific challenges in monitoring and scouting but also contributes to the overall efficiency, sustainability, and productivity of modern farming practices.


Peripheral technology is dominant within the technology segment of the market.
Peripheral technologies in digital agriculture are essentially the sensors, actuators, and other devices that collect and transmit data about the farm environment and the crops or livestock being raised. These devices can be mounted on drones, tractors, irrigation systems, or even directly on plants or animals. They can measure a wide range of factors, such as soil moisture, nutrient levels, temperature, humidity, pest and disease pressure, and plant growth. Platforms and apps that provide real-time data on soil health, crop conditions, and weather patterns are in high demand. This allows farmers to optimize irrigation, fertilizer application, and pest control, leading to increased yield and reduced costs.


The dominance of peripheral technology in the digital agriculture market is expected to continue in the coming years. As the cost of sensors and other peripheral technologies continues to decline, and as farmers become more comfortable with using data to make decisions, the adoption of these technologies is likely to accelerate.
The break-up of the profile of primary participants in the digital agriculture market:
• By Company Type: Tier 1 – 30%, Tier 2 – 45%, and Tier 3 – 25%
• By Designation: C Level – 25%, Director Level – 50%, Others-25%
• By Region: North America – 30%, Europe – 35%,  Asia Pacific – 15%, South America – 10%, and Rest of the World –10%

デジタル農業市場 : 2028年までの世界予測 region


Prominent companies are Cisco Systems, Inc. (US), IBM Corporation (US), Accenture (Ireland), Deere & Company (US), and Trimble Inc. (US) among others.


Research Coverage:
This research report categorizes the digital agriculture market by Offering (Advisory Services, Precision Agriculture & Farm Management, Quality Management & Traceability, Digital Procurement, Agri E-commerce, and Financial Services), Technology (Peripheral Technology, and Core Technology), Type (Hardware, Software, and Services), Operation (Farming & Feeding, Monitoring & Scouting, and Marketing & Demand Generation), and Region (North America, Europe, Asia Pacific, South America, and RoW). The report covers information about the key factors, such as drivers, restraints, opportunities, and challenges impacting the growth of the digital agriculture market. It also provides a detailed analysis of the major players in the market including their business overview, products offered; key strategies; partnerships, new product launches, and acquisitions. Competitive benchmarking of upcoming startups in the digital agriculture market is covered in this report.
Reasons to buy this report:
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall digital agriculture market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.


The report provides insights on the following pointers:
Analysis of key drivers (Demand for optimization of farm management using agricultural services and software integration, Increase in initiatives by the government and key players operating in the market, Growth in concerns regarding ecosystem change, Increasing adoption of IoT and AI by farmers and agriculturists), restraints (Lack of technical knowledge and training activities, and Large number of fragmented lands in developing countries), opportunity (Increase in the use of agricultural-based software via smartphones, and Early detection of crop diseases and ease of farm management), and challenges (High cost of devices and software to impact adoption among small-scale farmers, and Rise in concerns regarding data management and requirement for adequate training) influencing the growth of the digital agriculture market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the digital agriculture market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the digital agriculture market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the digital agriculture market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Cisco Systems, Inc. (US), IBM Corporation (US), Accenture (Ireland), Deere & Company (US), and Trimble Inc. (US) among others in the digital agriculture market strategies. The report also helps stakeholders understand the digital agriculture market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Table of Contents

1            INTRODUCTION            63

1.1         STUDY OBJECTIVES      63

1.2         MARKET DEFINITION   64

1.3         STUDY SCOPE  65

1.3.1      MARKET SEGMENTATION         65

FIGURE 1           DIGITAL AGRICULTURE MARKET SEGMENTATION       65

1.3.2      INCLUSIONS AND EXCLUSIONS 66

TABLE 1             INCLUSIONS AND EXCLUSIONS 66

1.3.3      REGIONS COVERED      68

FIGURE 2           DIGITAL AGRICULTURE MARKET SEGMENTATION, BY REGION             68

1.3.4      YEARS CONSIDERED     68

1.4         CURRENCY CONSIDERED          69

TABLE 2             USD EXCHANGE RATES, 2018–2022         69

1.4.1      VOLUME UNIT CONSIDERED    70

1.5         STAKEHOLDERS            70

1.6         SUMMARY OF CHANGES            70

1.6.1      RECESSION IMPACT      70

2            RESEARCH METHODOLOGY     71

2.1         RESEARCH DATA           71

FIGURE 3           DIGITAL AGRICULTURE MARKET: RESEARCH DESIGN  71

2.1.1      SECONDARY DATA       72

2.1.1.1   Key data from secondary sources     72

2.1.2      PRIMARY DATA 72

2.1.2.1   Key data from primary sources         73

2.1.2.2   Key primary insights          74

2.1.2.3   Breakdown of primary interviews     74

FIGURE 4           BREAKDOWN OF PRIMARY INTERVIEWS, BY COMPANY TYPE, DESIGNATION, AND REGION    74

2.2         MARKET SIZE ESTIMATION       75

2.2.1      MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH  76

FIGURE 5           DIGITAL AGRICULTURE MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH           76

2.2.2      MARKET SIZE ESTIMATION: TOP-DOWN APPROACH    76

FIGURE 6           DIGITAL AGRICULTURE MARKET SIZE ESTIMATION: TOP-DOWN APPROACH (BASED ON GLOBAL MARKET)         77

2.3         DATA TRIANGULATION             78

FIGURE 7           DATA TRIANGULATION             78

2.4         RESEARCH ASSUMPTIONS         79

FIGURE 8           RESEARCH ASSUMPTIONS         79

2.5         LIMITATIONS & RISK ASSESSMENT        79

2.6         RECESSION IMPACT ANALYSIS 80

2.6.1      RECESSION MACROINDICATORS           80

FIGURE 9           INDICATORS OF RECESSION     80

FIGURE 10         GLOBAL INFLATION RATE, 2012–2022   81

FIGURE 11         GLOBAL GROSS DOMESTIC PRODUCT, 2012–2022 (USD TRILLION)        82

FIGURE 12         RECESSION INDICATORS AND THEIR IMPACT ON DIGITAL AGRICULTURE MARKET            83

FIGURE 13         GLOBAL DIGITAL AGRICULTURE MARKET: CURRENT FORECAST VS. RECESSION FORECAST  83

3            EXECUTIVE SUMMARY 85

TABLE 3             DIGITAL AGRICULTURE MARKET SNAPSHOT, 2023 VS. 2028              86

FIGURE 14         DIGITAL AGRICULTURE MARKET, BY TYPE, 2023 VS. 2028 (USD MILLION)          87

FIGURE 15         DIGITAL AGRICULTURE MARKET, BY OPERATION, 2023 VS. 2028 (USD MILLION)     88

FIGURE 16         DIGITAL AGRICULTURE MARKET, BY OFFERING, 2023 VS. 2028 (USD MILLION) 88

FIGURE 17         DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2023 VS. 2028 (USD MILLION)     89

FIGURE 18         DIGITAL AGRICULTURE MARKET SHARE (VALUE), BY REGION, 2023      90

4            PREMIUM INSIGHTS      92

4.1         ATTRACTIVE OPPORTUNITIES IN DIGITAL AGRICULTURE MARKET              92

FIGURE 19         HIGH ADOPTION OF DIGITAL AGRICULTURE IN DEVELOPING MARKETS TO FUEL MARKET GROWTH 92

4.2         DIGITAL AGRICULTURE MARKET: SHARE OF MAJOR REGIONAL SUBMARKETS   93

FIGURE 20         US TO ACCOUNT FOR LARGEST SHARE DURING FORECAST PERIOD              93

4.3         ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY TYPE & COUNTRY              94

FIGURE 21         HARDWARE AND CHINA TO ACCOUNT FOR LARGEST SEGMENTAL SHARES IN ASIA PACIFIC MARKET IN 2023 94

4.4         DIGITAL AGRICULTURE MARKET, BY TYPE       95

FIGURE 22         DIGITAL AGRICULTURE HARDWARE TO LEAD MARKET ACROSS REGIONS DURING FORECAST PERIOD 95

4.5         DIGITAL AGRICULTURE MARKET, BY OPERATION         96

FIGURE 23         FARMING & FEEDING OPERATIONS TO DOMINATE DURING FORECAST PERIOD       96

4.6         DIGITAL AGRICULTURE MARKET, BY OFFERING            97

FIGURE 24         PRECISION AGRICULTURE & FARM MANAGEMENT OFFERING TO ACCOUNT FOR LION’S SHARE DURING FORECAST PERIOD 97

4.7         DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY    98

FIGURE 25         PERIPHERAL TECHNOLOGIES TO DOMINATE DIGITAL AGRICULTURE MARKET DURING FORECAST PERIOD   98

5            MARKET OVERVIEW     99

5.1         INTRODUCTION            99

5.2         MACROECONOMIC INDICATORS           100

5.2.1      INTRODUCTION            100

5.2.2      DIGITALIZATION IN AGRICULTURAL SECTOR  100

FIGURE 26         SMARTPHONE SUBSCRIBER PENETRATION, BY REGION, 2022 VS 2030 101

FIGURE 27         GLOBAL GNSS DEMAND, 2021 VS 2031 (EUR BILLION)   101

5.3         MARKET DYNAMICS     101

FIGURE 28         DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: DIGITAL AGRICULTURE MARKET          102

5.3.1      DRIVERS            102

5.3.1.1   Demand for optimization of farm management using agricultural services and software integration.          102

5.3.1.2   Increase in initiatives by government and key players   103

5.3.1.3   Growth in need for optimization in light of ecological changes   104

5.3.1.4   Increase in adoption of IoT and AI by farmers and agriculturists 105

5.3.2      RESTRAINTS     105

5.3.2.1   Lack of technical knowledge and training activities      105

5.3.2.2   Large number of fragmented lands in emerging economies        106

5.3.3      OPPORTUNITIES           106

5.3.3.1   Increase in use of agriculture-based software via smartphones   106

5.3.3.2   Early detection of crop diseases and ease of farm management   107

5.3.4      CHALLENGES   107

5.3.4.1   High cost of devices and software to impact adoption among small-scale farmers              107

5.3.4.2   Rise in concerns regarding data management and requirement for adequate training  108

6            INDUSTRY TRENDS       109

6.1         INTRODUCTION            109

6.2         CURRENT LANDSCAPE OF AGRICULTURAL INDUSTRY: 109

FIGURE 29         SHARE OF GDP FROM AGRICULTURE IN KEY COUNTRIES, 2018–2021          110

6.3         VALUE CHAIN ANALYSIS            110

FIGURE 30         VALUE CHAIN ANALYSIS: DIGITAL AGRICULTURE MARKET              111

6.3.1      RESEARCH & PRODUCT DEVELOPMENT            111

6.3.2      DEVICE & COMPONENT MANUFACTURERS       111

6.3.3      SYSTEM INTEGRATORS 111

6.3.4      SERVICE PROVIDERS    112

6.3.5      END USERS       112

6.3.6      POST-SALES SERVICES 112

6.4         TECHNOLOGY ANALYSIS           112

6.4.1      EXISTING TECHNOLOGIES IN DIGITAL AGRICULTURE 112

6.4.1.1   INTRODUCTION            112

FIGURE 31         EXISTING TECHNOLOGIES IN DIGITAL AGRICULTURE 113

6.4.1.2   INTERACTIVE VOICE RESPONSE            113

6.4.1.3   WEB APPLICATIONS     113

6.4.1.4   INTERNET & BROADBAND        114

6.4.1.5   MOBILE             114

6.4.1.6   SATELLITE        114

6.4.1.6.1 Satellite Imagery for crop yield productions and price forecasts  114

6.4.1.6.2 GNSS devices shipment in digital agriculture 114

FIGURE 32         GNSS DEVICES SHIPMENT, BY REGION, 2021–2031 (MILLION)              115

6.4.1.7   Broadcasting        115

6.4.2      EMERGING TECHNOLOGIES IN DIGITAL AGRICULTURE            116

6.4.2.1   INTRODUCTION            116

FIGURE 33         EMERGING TECHNOLOGIES IN DIGITAL AGRICULTURE              116

6.4.2.2   ARTIFICIAL INTELLIGENCE       117

6.4.2.3   BLOCKCHAIN   118

FIGURE 34         BLOCKCHAIN AND AI IN DIGITAL AGRICULTURE, LIVESTOCK MONITORING, AND FARM MANAGEMENT         118

6.4.2.4   BIG DATA          118

6.4.2.5   INTERNET OF THINGS (IoT)      119

6.4.2.6   Drones (unmanned aerial vehicles) 119

6.4.2.7   Cloud    120

6.4.2.8   Robotics (robotic cages and underwater drones in aquaculture farms)     120

6.4.2.9   Conclusion          121

6.5         PATENT ANALYSIS        121

FIGURE 35         PATENTS GRANTED FOR DIGITAL AGRICULTURE MARKET, 2014–2023          122

FIGURE 36         REGIONAL ANALYSIS OF PATENTS GRANTED FOR DIGITAL AGRICULTURE MARKET, 2014–2023        122

TABLE 4             LIST OF MAJOR PATENTS PERTAINING TO DIGITAL AGRICULTURE MARKET, 2021–2023        123

6.6         ECOSYSTEM AND MARKET MAP             128

6.6.1      DEMAND SIDE  128

6.6.2      SUPPLY SIDE    128

FIGURE 37         DIGITAL AGRICULTURE MARKET MAP 128

TABLE 5             DIGITAL AGRICULTURE MARKET: SUPPLY CHAIN (ECOSYSTEM)  129

6.7         TRADE ANALYSIS          129

TABLE 6             TOP 10 EXPORTERS AND IMPORTERS OF HS CODE 8432 PRODUCTS, 2022 (USD THOUSAND)      129

TABLE 7             TOP 10 EXPORTERS AND IMPORTERS OF HS CODE 8432 PRODUCTS, 2022 (TON)             130

6.8         PRICING ANALYSIS        130

6.8.1      AVERAGE SELLING PRICE TREND, BY HARDWARE TYPE             131

TABLE 8             DIGITAL AGRICULTURE MARKET: AVERAGE SELLING PRICE (ASP) OF AUTOMATION & CONTROL SYSTEMS, 2018–2022 (USD/PIECE) 131

TABLE 9             DIGITAL AGRICULTURE MARKET: AVERAGE SELLING PRICE (ASP) OF SENSING & MONITORING DEVICES, 2018–2022 (USD/PIECE)    131

6.8.2      AVERAGE SELLING PRICE TREND OF DIGITAL AGRICULTURE SYSTEMS, BY KEY PLAYERS        132

TABLE 10           DIGITAL AGRICULTURE MARKET: AVERAGE SELLING PRICE (ASP) OF IRRIGATION CONTROLLERS, BY KEY PLAYER, 2022 (USD/PIECE)              132

TABLE 11           DIGITAL AGRICULTURE MARKET: AVERAGE SELLING PRICE (ASP) OF GPS/GNSS, BY KEY PLAYER, 2022 (USD/PIECE) 132

TABLE 12           DIGITAL AGRICULTURE MARKET: AVERAGE SELLING PRICE (ASP) OF DISPLAYS, BY KEY PLAYER, 2022 (USD/PIECE) 132

6.9         TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 133

FIGURE 38         TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES              133

6.10       KEY CONFERENCES & EVENTS  133

TABLE 13           KEY CONFERENCES & EVENTS, 2023–2024           133

6.11       TARIFF AND REGULATORY LANDSCAPE            136

6.11.1    REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS          136

6.11.1.1 US         136

6.11.1.1.1            US: Agricultural Data Act 2018       136

6.11.1.1.2            National Mission For Sustainable Agriculture (NMSA)              136

6.11.1.1.3            Environmental Impact Assessment (EIA)      137

6.11.1.1.4            Nature Conservation – European Union (EU)             137

6.11.1.1.5            Tariff and regulations related to precision farming and smart greenhouses         137

TABLE 14           TARIFF REGULATIONS: PRECISION FARMING AND SMART GREENHOUSES 137

6.11.1.1.6            Tariff and regulations related to precision aquaculture 138

TABLE 15           TARIFF REGULATIONS: PRECISION AQUACULTURE      138

6.11.2    REGULATORY LANDSCAPE       141

6.11.2.1 Government Policies and Subsidies  141

6.11.2.1.1            Introduction        141

6.11.2.1.2            China     141

6.11.2.1.2.1         National plan for agricultural and rural informatization: China 14th five-year plan (2021–2026)      142

6.11.2.1.2.2         New guidelines for modernization of agriculture sector in China 142

6.11.2.1.2.3         Current state of development of smart agriculture machinery in China              143

6.11.2.1.2.4         Pollution and Climate Smart Agriculture in China (PACSAC)   144

6.11.2.1.2.5         World Bank initiatives toward promoting green agriculture and rural development in China        144

6.11.2.1.3            India      145

6.11.2.1.3.1         Greenhouse Farming Subsidy in India            147

6.11.2.1.3.2         Government initiatives for promoting organic farming in India  148

6.11.2.1.3.3         Government partnerships for smart agriculture            149

6.11.2.1.4            Netherlands         151

6.11.2.1.4.1         Climate-smart Agriculture Initiatives in Netherlands   151

6.11.2.1.4.2         Major government initiatives and subsidy programs in the Netherlands              153

6.11.2.1.4.3         Support for organic farmers             154

6.11.2.1.4.4         Greenhouses as source of energy      154

6.11.2.1.4.5         Subsidy scheme for agricultural innovation North Brabant, 2020–2023              154

6.11.2.1.5            Spain     154

FIGURE 39         SPAIN: TOTAL AGRICULTURAL LAND UNDER CULTIVATION, 2013–2020 (MILLION HA)            155

FIGURE 40         SPAIN: SHARE OF MAJOR AGRICULTURE PRODUCTS, 2021              156

FIGURE 41         SPAIN: IMPORT AND EXPORT VALUE OF AGRICULTURE PRODUCTS, 2021 (USD MILLION)           156

6.11.2.1.5.1         Recent government policies in agriculture      156

6.11.2.1.5.2         Subsidy schemes for irrigation projects in Spain           157

6.11.2.1.6            Turkey   158

6.11.2.1.6.1         Current landscape of digital agriculture technology in Turkey    158

FIGURE 42         TOTAL AGRICULTURE LAND UNDER CULTIVATION, 2013–2020 (MILLION HA)  159

6.11.2.1.6.2         Policies and implementation of smart agriculture technologies in Turkey              160

6.12       CASE STUDY ANALYSIS 161

6.12.1    PVT AGRICULTURE USED HEXAGON’S DISPLAYS TO IMPROVE SALES OF SPRAYERS   161

6.12.2    ANNA BINNA FARMS USED AGWORLD SOFTWARE PLATFORMS FOR FARM RECORD-KEEPING           161

6.12.3    AGTECH-DRIVEN SOLUTIONS USED FOR BRIDGING GAPS IN ACCESS, ADVISORY, AND QUALITY INPUTS IN INDIAN FARMING             162

6.13       PORTER’S FIVE FORCES ANALYSIS         162

TABLE 16           IMPACT OF PORTER’S FIVE FORCES ON DIGITAL AGRICULTURE MARKET            163

FIGURE 43         DIGITAL AGRICULTURE MARKET: PORTER’S FIVE FORCES ANALYSIS          163

6.13.1    THREAT OF NEW ENTRANTS    164

6.13.2    THREAT OF SUBSTITUTES         164

6.13.3    BARGAINING POWER OF SUPPLIERS     164

6.13.4    BARGAINING POWER OF BUYERS           165

6.13.5    INTENSITY OF COMPETITIVE RIVALRY 165

6.14       KEY STAKEHOLDERS & BUYING CRITERIA          166

6.14.1    KEY STAKEHOLDERS IN BUYING PROCESS         166

FIGURE 44         INFLUENCE OF STAKEHOLDERS ON BUYING FOR KEY TYPES              166

TABLE 17           INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY TYPES        166

6.14.2    BUYING CRITERIA         166

FIGURE 45         KEY BUYING CRITERIA FOR DIGITAL AGRICULTURE SYSTEM TYPES  167

TABLE 18           KEY BUYING CRITERIA FOR DIGITAL AGRICULTURE SYSTEM TYPES  167

7            DIGITAL AGRICULTURE MARKET, BY OFFERING            168

7.1         INTRODUCTION            169

FIGURE 46         PRECISION AGRICULTURE & FARM MANAGEMENT TO DOMINATE DURING FORECAST PERIOD            169

TABLE 19           DIGITAL AGRICULTURE MARKET, BY OFFERING, 2018–2022 (USD MILLION) 170

TABLE 20           DIGITAL AGRICULTURE MARKET, BY OFFERING, 2023–2028 (USD MILLION) 170

7.2         ADVISORY SERVICES     170

7.2.1      PROMOTING ADOPTION OF IMPROVED FARM TECHNOLOGIES TO INCREASE PRODUCTIVITY        170

TABLE 21           DIGITAL AGRICULTURE ADVISORY SERVICES MARKET, BY REGION, 2018–2022 (USD MILLION)       171

TABLE 22           DIGITAL AGRICULTURE ADVISORY SERVICES MARKET, BY REGION, 2023–2028 (USD MILLION)       171

7.3         PRECISION AGRICULTURE & FARM MANAGEMENT       172

7.3.1      INCREASE IN DATA MANAGEMENT SERVICES TO IMPROVE DECISION-MAKING FOR SMART FARMS     172

TABLE 23           PRECISION AGRICULTURE & FARM MANAGEMENT MARKET, BY REGION, 2018–2022 (USD MILLION)  173

TABLE 24           PRECISION AGRICULTURE & FARM MANAGEMENT MARKET, BY REGION, 2023–2028 (USD MILLION)  173

7.4         QUALITY MANAGEMENT & TRACEABILITY        173

7.4.1      INNOVATION OF DIGI-LED DATA TO ENHANCE QUALITY MANAGEMENT OF FARMS         173

TABLE 25           AGRICULTURE QUALITY MANAGEMENT & TRACEABILITY MARKET, BY REGION, 2018–2022 (USD MILLION)            174

TABLE 26           AGRICULTURE QUALITY MANAGEMENT & TRACEABILITY MARKET, BY REGION, 2023–2028 (USD MILLION)            175

7.5         DIGITAL PROCUREMENT          175

7.5.1      AGRIBUSINESSES GAINING INSIGHT INTO PRODUCTION TRENDS              175

TABLE 27           DIGITAL PROCUREMENT MARKET, BY REGION, 2018–2022 (USD MILLION) 176

TABLE 28           DIGITAL PROCUREMENT MARKET, BY REGION, 2023–2028 (USD MILLION) 176

7.6         AGRI ECOMMERCE        176

7.6.1      GROWTH IN AGRICULTURAL PRODUCE POPULARITY ON ECOMMERCE PLATFORMS        176

TABLE 29           AGRI ECOMMERCE MARKET, BY REGION, 2018–2022 (USD MILLION)          177

TABLE 30           AGRI ECOMMERCE MARKET, BY REGION, 2023–2028 (USD MILLION)          177

7.7         FINANCIAL SERVICES   178

7.7.1      INCREASE IN DEMAND FOR DIGITAL AGRICULTURE PAYMENT SERVICES          178

TABLE 31           FINANCIAL SERVICES MARKET, BY REGION, 2018–2022 (USD MILLION)          178

TABLE 32           DIGITAL AGRICULTURE FINANCIAL SERVICES MARKET, BY REGION, 2023–2028 (USD MILLION)       179

8            DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY    180

8.1         INTRODUCTION            181

FIGURE 47         PERIPHERAL TECHNOLOGY TO DOMINATE DIGITAL AGRICULTURE MARKET DURING FORECAST PERIOD   182

TABLE 33           DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)     182

TABLE 34           DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)     182

TABLE 35           PERIPHERAL TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)    183

TABLE 36           PERIPHERAL TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)    183

TABLE 37           CORE TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)             183

TABLE 38           CORE TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)             184

8.2         PERIPHERAL TECHNOLOGY     184

8.2.1      HIGH-VALUE INSIGHTS FOR PRECISION AGRICULTURE EQUIPMENT MANUFACTURERS TO MAKE REAL-TIME DECISIONS     184

TABLE 39           PERIPHERAL TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY REGION, 2018–2022 (USD MILLION)            185

TABLE 40           PERIPHERAL TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY REGION, 2023–2028 (USD MILLION)            185

8.2.2      PLATFORMS     185

8.2.2.1   Numerous hardware and software to help create prescription maps and plans for management and budget costs         185

TABLE 41           DIGITAL AGRICULTURE PLATFORMS MARKET, BY REGION, 2018–2022 (USD MILLION)          186

TABLE 42           DIGITAL AGRICULTURE PLATFORMS MARKET, BY REGION, 2023–2028 (USD MILLION)          186

8.2.3      APPS     187

8.2.3.1   Greater penetration of mobile devices in emerging economies   187

TABLE 43           DIGITAL AGRICULTURE APPS MARKET, BY REGION, 2018–2022 (USD MILLION) 187

TABLE 44           DIGITAL AGRICULTURE APPS MARKET, BY REGION, 2023–2028 (USD MILLION) 188

8.3         CORE TECHNOLOGY    188

8.3.1      INCREASE IN APPLICATION OF CORE TECHNOLOGIES IN REDUCING ENVIRONMENTAL IMPACT       188

TABLE 45           CORE TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY REGION, 2018–2022 (USD MILLION)       188

TABLE 46           CORE TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY REGION, 2023–2028 (USD MILLION)       189

8.3.2      AUTOMATION 189

8.3.2.1   Automation technology to increase yield and rate of farm production       189

TABLE 47           AUTOMATION IN DIGITAL AGRICULTURE MARKET, BY REGION, 2018–2022 (USD MILLION)       190

TABLE 48           AUTOMATION IN DIGITAL AGRICULTURE MARKET, BY REGION, 2023–2028 (USD MILLION)       190

8.3.3      DRONES            190

8.3.3.1   Offering ability to survey crops and herds over vast areas           190

TABLE 49           DRONES IN DIGITAL AGRICULTURE MARKET, BY REGION, 2018–2022 (USD MILLION)          191

TABLE 50           DRONES IN DIGITAL AGRICULTURE MARKET, BY REGION, 2023–2028 (USD MILLION)          191

8.3.4      ROBOTICS         191

8.3.4.1   Reduction in manual labor in farm activities   191

TABLE 51           ROBOTICS IN DIGITAL AGRICULTURE MARKET, BY REGION, 2018–2022 (USD MILLION)          192

TABLE 52           ROBOTICS IN DIGITAL AGRICULTURE MARKET, BY REGION, 2023–2028 (USD MILLION)          192

8.3.5      AI/ML   193

8.3.5.1   Real-time actionable insights to improve agriculture yield          193

TABLE 53           AI & ML IN DIGITAL AGRICULTURE MARKET, BY REGION, 2018–2022 (USD MILLION)     193

TABLE 54           AI & ML IN AGRICULTURE MARKET, BY REGION, 2023–2028 (USD MILLION) 193

9            DIGITAL AGRICULTURE MARKET, BY OPERATION         194

9.1         INTRODUCTION            195

FIGURE 48         FARMING & FEEDING OPERATION OF DIGITAL AGRICULTURE TO DOMINATE DURING FORECAST PERIOD     195

TABLE 55           DIGITAL AGRICULTURE MARKET, BY OPERATION, 2018–2022 (USD MILLION) 196

TABLE 56           DIGITAL AGRICULTURE MARKET, BY OPERATION, 2023–2028 (USD MILLION) 196

9.2         FARMING & FEEDING   196

9.2.1      INCREASE IN DEMAND FOR MONITORING OF FARMING & FEEDING SYSTEMS TO DETERMINE CROP AND LIVESTOCK HEALTH        196

TABLE 57           DIGITAL AGRICULTURE MARKET FOR FARMING & FEEDING, BY REGION, 2018–2022 (USD MILLION)  197

TABLE 58           DIGITAL AGRICULTURE MARKET FOR FARMING & FEEDING, BY REGION, 2023–2028 (USD MILLION)  197

TABLE 59           DIGITAL AGRICULTURE MARKET FOR FARMING & FEEDING, BY TYPE, 2018–2022 (USD MILLION)       197

TABLE 60           DIGITAL AGRICULTURE MARKET FOR FARMING & FEEDING, BY TYPE, 2023–2028 (USD MILLION)       198

9.2.2      PRECISION AGRICULTURE        198

9.2.2.1   Trend of using technology to improve agricultural yield             198

TABLE 61           DIGITAL AGRICULTURE MARKET FOR PRECISION AGRICULTURE, BY REGION, 2018–2022 (USD MILLION) 199

TABLE 62           DIGITAL AGRICULTURE MARKET FOR PRECISION AGRICULTURE, BY REGION, 2023–2028 (USD MILLION) 199

9.2.3      PRECISION ANIMAL REARING & FEEDING          199

9.2.3.1   Growth in importance of animal health and adoption of automation        199

TABLE 63           DIGITAL AGRICULTURE MARKET FOR PRECISION ANIMAL REARING & FEEDING, BY REGION, 2018–2022 (USD MILLION)     200

TABLE 64           DIGITAL AGRICULTURE MARKET FOR PRECISION ANIMAL REARING & FEEDING, BY REGION, 2023–2028 (USD MILLION)     200

9.2.4      PRECISION AQUACULTURE      201

9.2.4.1   Gradual adoption of integrated systems to enhance aquaculture operations              201

TABLE 65           DIGITAL AGRICULTURE MARKET FOR PRECISION AQUACULTURE, BY REGION, 2018–2022 (USD MILLION) 201

TABLE 66           DIGITAL AGRICULTURE MARKET FOR PRECISION AQUACULTURE, BY REGION, 2023–2028 (USD MILLION) 202

9.2.5      PRECISION FORESTRY  202

9.2.5.1   Improved efficiency and ease of forestry operations     202

TABLE 67           DIGITAL AGRICULTURE MARKET FOR PRECISION FORESTRY, BY REGION, 2018–2022 (USD MILLION)  203

TABLE 68           DIGITAL AGRICULTURE MARKET FOR PRECISION FORESTRY, BY REGION, 2023–2028 (USD MILLION)  203

9.2.6      SMART GREENHOUSES 203

9.2.6.1   Use of technology to control environment with sensors, data analytics, and automation to optimize growing conditions    203

TABLE 69           DIGITAL AGRICULTURE MARKET FOR SMART GREENHOUSES, BY REGION, 2018–2022 (USD MILLION)  204

TABLE 70           DIGITAL AGRICULTURE MARKET FOR SMART GREENHOUSES, BY REGION, 2023–2028 (USD MILLION)  204

9.3         MONITORING & SCOUTING      205

9.3.1      GROWTH IN QUALITY CONCERNS TO IMPACT IMPORTANCE OF MONITORING & SCOUTING IN DIGITAL AGRICULTURE             205

TABLE 71           DIGITAL AGRICULTURE MARKET FOR MONITORING & SCOUTING, BY REGION, 2018–2022 (USD MILLION)        205

TABLE 72           DIGITAL AGRICULTURE MARKET FOR MONITORING & SCOUTING, BY REGION, 2023–2028 (USD MILLION)        206

9.4         MARKETING & DEMAND GENERATION 206

9.4.1      SURGE IN DEMAND FOR ONLINE SALES OF AGRICULTURAL OUTPUT              206

TABLE 73           DIGITAL AGRICULTURE MARKET FOR MARKETING & DEMAND GENERATION, BY REGION, 2018–2022 (USD MILLION) 207

TABLE 74           DIGITAL AGRICULTURE MARKET FOR MARKETING & DEMAND GENERATION, BY REGION, 2023–2028 (USD MILLION) 207

10          DIGITAL AGRICULTURE MARKET, BY TYPE       208

10.1       INTRODUCTION            209

FIGURE 49         DIGITAL AGRICULTURE MARKET, BY TYPE, 2023 VS. 2028 (USD MILLION)          210

TABLE 75           DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)          210

TABLE 76           DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)          210

10.2       HARDWARE      211

10.2.1    VARIETY OF AUTOMATION AND MONITORING TOOLS IN DIFFERENT TYPES OF AGRICULTURE           211

TABLE 77           DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2018–2022 (USD MILLION)     211

TABLE 78           DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2023–2028 (USD MILLION)     211

TABLE 79           DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)          212

TABLE 80           DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)          212

TABLE 81           DIGITAL AGRICULTURE HARDWARE MARKET, BY REGION, 2018–2022 (USD MILLION)          212

TABLE 82           DIGITAL AGRICULTURE HARDWARE MARKET, BY REGION, 2023–2028 (USD MILLION)          212

10.2.2    AUTOMATION & CONTROL SYSTEMS   213

10.2.2.1 High demand for drones to monitor crop growth and pest control activity              213

TABLE 83           AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY REGION, 2018–2022 (USD MILLION)            213

TABLE 84           AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY REGION, 2023–2028 (USD MILLION)            214

TABLE 85           AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS)    214

TABLE 86           AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS)    214

TABLE 87           AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2018–2022 (USD MILLION)    215

TABLE 88           AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2023–2028 (USD MILLION)    216

TABLE 89           AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)         217

TABLE 90           AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)         218

10.2.2.2 Drones/UAVs     218

TABLE 91           AGRICULTURAL DRONES/UAVS MARKET, BY REGION, 2018–2022 (USD MILLION)     219

TABLE 92           AGRICULTURAL DRONES/UAVS MARKET, BY REGION, 2023–2028 (USD MILLION)     219

TABLE 93           AGRICULTURAL DRONES/UAVS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS)          219

TABLE 94           AGRICULTURAL DRONES/UAVS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS)          220

10.2.2.3 Irrigation controllers          220

TABLE 95           DIGITAL IRRIGATION CONTROLLERS MARKET, BY REGION, 2018–2022 (USD MILLION)          220

TABLE 96           DIGITAL IRRIGATION CONTROLLERS MARKET, BY REGION, 2023–2028 (USD MILLION)          221

TABLE 97           DIGITAL IRRIGATION CONTROLLERS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS) 221

TABLE 98           DIGITAL IRRIGATION CONTROLLERS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS) 221

10.2.2.4 GPS/GNSS         222

TABLE 99           AGRICULTURAL GPS/GNSS MARKET, BY REGION, 2018–2022 (USD MILLION) 222

TABLE 100         AGRICULTURAL GPS/GNSS MARKET, BY REGION, 2023–2028 (USD MILLION) 223

TABLE 101         AGRICULTURAL GPS/GNSS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS)     223

TABLE 102         AGRICULTURAL GPS/GNSS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS)     223

10.2.2.5 Flow & Application Control Devices 224

TABLE 103         AGRICULTURAL FLOW & APPLICATION CONTROL DEVICES MARKET, BY REGION, 2018–2022 (USD MILLION)            224

TABLE 104         AGRICULTURAL FLOW & APPLICATION CONTROL DEVICES MARKET, BY REGION, 2023–2028 (USD MILLION)            225

TABLE 105         AGRICULTURAL FLOW & APPLICATION CONTROL DEVICES MARKET, BY REGION, 2018–2022 (THOUSAND UNITS)    225

TABLE 106         AGRICULTURAL FLOW & APPLICATION CONTROL DEVICES MARKET, BY REGION, 2023–2028 (THOUSAND UNITS)    225

10.2.2.6 Guidance & steering          226

TABLE 107         AGRICULTURAL GUIDANCE & STEERING SYSTEMS MARKET, BY REGION, 2018–2022 (USD MILLION)  226

TABLE 108         AGRICULTURAL GUIDANCE & STEERING SYSTEMS MARKET, BY REGION, 2023–2028 (USD MILLION)  227

TABLE 109         AGRICULTURAL GUIDANCE & STEERING SYSTEMS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS)       227

TABLE 110         AGRICULTURAL GUIDANCE & STEERING SYSTEMS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS)       227

10.2.2.7 Handheld mobile devices/handheld computers            228

TABLE 111         AGRICULTURAL HANDHELD MOBILE DEVICES/HANDHELD COMPUTERS MARKET, BY REGION, 2018–2022 (USD MILLION)  228

TABLE 112         AGRICULTURAL HANDHELD MOBILE DEVICES/HANDHELD COMPUTERS MARKET, BY REGION, 2023–2028 (USD MILLION)  229

TABLE 113         AGRICULTURAL HANDHELD MOBILE DEVICES/HANDHELD COMPUTERS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS)        229

TABLE 114         AGRICULTURAL HANDHELD MOBILE DEVICES/HANDHELD COMPUTERS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS)        229

10.2.2.8 Displays 230

TABLE 115         DIGITAL AGRICULTURAL DISPLAYS MARKET, BY REGION, 2018–2022 (USD MILLION)          230

TABLE 116         DIGITAL AGRICULTURAL DISPLAYS MARKET, BY REGION, 2023–2028 (USD MILLION)          231

TABLE 117         DIGITAL AGRICULTURAL DISPLAYS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS) 231

TABLE 118         DIGITAL AGRICULTURAL DISPLAYS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS) 231

10.2.2.9 Harvesters & forwarders    232

TABLE 119         DIGITAL HARVESTERS & FORWARDERS MARKET, BY REGION, 2018–2022 (USD MILLION)          232

TABLE 120         DIGITAL HARVESTERS & FORWARDERS MARKET, BY REGION, 2023–2028 (USD MILLION)          232

TABLE 121         DIGITAL HARVESTERS & FORWARDERS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS) 233

TABLE 122         DIGITAL HARVESTERS & FORWARDERS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS) 233

10.2.2.10             Variable rate controllers    233

TABLE 123         AGRICULTURAL VARIABLE RATE CONTROLLERS MARKET, BY REGION, 2018–2022 (USD MILLION)       234

TABLE 124         AGRICULTURAL VARIABLE RATE CONTROLLERS MARKET, BY REGION, 2023–2028 (USD MILLION)       234

TABLE 125         AGRICULTURAL VARIABLE RATE CONTROLLERS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS)             234

TABLE 126         AGRICULTURAL VARIABLE RATE CONTROLLERS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS)             235

10.2.2.11             Control systems   235

TABLE 127         DIGITAL AGRICULTURAL CONTROL SYSTEMS MARKET, BY REGION, 2018–2022 (USD MILLION)       235

TABLE 128         DIGITAL AGRICULTURAL CONTROL SYSTEMS MARKET, BY REGION, 2023–2028 (USD MILLION)       236

TABLE 129         DIGITAL AGRICULTURAL CONTROL SYSTEMS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS)             236

TABLE 130         DIGITAL AGRICULTURAL CONTROL SYSTEMS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS)             236

10.2.2.12             Robotics hardware             237

TABLE 131         AGRICULTURAL ROBOTICS HARDWARE MARKET, BY REGION, 2018–2022 (USD MILLION)          237

TABLE 132         AGRICULTURAL ROBOTICS HARDWARE MARKET, BY REGION, 2023–2028 (USD MILLION)          238

TABLE 133         AGRICULTURAL ROBOTICS HARDWARE MARKET, BY REGION, 2018–2022 (THOUSAND UNITS) 238

TABLE 134         AGRICULTURAL ROBOTICS HARDWARE MARKET, BY REGION, 2023–2028 (THOUSAND UNITS) 238

10.2.2.13             HVAC systems     239

TABLE 135         AGRICULTURAL HVAC SYSTEMS MARKET, BY REGION, 2018–2022 (USD MILLION)     239

TABLE 136         AGRICULTURAL HVAC SYSTEMS MARKET, BY REGION, 2023–2028 (USD MILLION)     239

TABLE 137         AGRICULTURAL HVAC SYSTEMS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS)          240

TABLE 138         AGRICULTURAL HVAC SYSTEMS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS)          240

10.2.2.14             LED grow lights   240

TABLE 139         LED GROW LIGHTS MARKET, BY REGION, 2018–2022 (USD MILLION)          241

TABLE 140         LED GROW LIGHTS MARKET, BY REGION, 2023–2028 (USD MILLION)          241

TABLE 141         LED GROW LIGHTS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS)     241

TABLE 142         LED GROW LIGHTS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS)     242

10.2.2.15             Other automation & control systems 242

TABLE 143         OTHER DIGITAL AGRICULTURE AUTOMATION & CONTROL SYSTEMS MARKET, BY REGION, 2018–2022 (USD MILLION)         242

TABLE 144         OTHER DIGITAL AGRICULTURE AUTOMATION & CONTROL SYSTEMS MARKET, BY REGION, 2023–2028 (USD MILLION)         243

TABLE 145         OTHER DIGITAL AGRICULTURE AUTOMATION & CONTROL SYSTEMS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS) 243

TABLE 146         OTHER DIGITAL AGRICULTURE AUTOMATION & CONTROL SYSTEMS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS) 243

10.2.3    SENSING & MONITORING DEVICES       244

10.2.3.1 High demand for sensors to make informed decisions  244

TABLE 147         AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2018–2022 (USD MILLION)       244

TABLE 148         AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2023–2028 (USD MILLION)       245

TABLE 149         AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)            246

TABLE 150         AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)            247

TABLE 151         RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2018–2022 (USD MILLION)    247

TABLE 152         RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2023–2028 (USD MILLION)    248

TABLE 153         RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)         248

TABLE 154         RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)         248

TABLE 155         AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY REGION, 2018–2022 (USD MILLION)  249

TABLE 156         AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY REGION, 2023–2028 (USD MILLION)  249

TABLE 157         AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY REGION, 2018–2022 (THOUSAND UNITS)       249

TABLE 158         AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY REGION, 2023–2028 (THOUSAND UNITS)       250

10.2.3.2 Yield monitors     250

TABLE 159         YIELD MONITORS MARKET, BY REGION, 2018–2022 (USD MILLION)          250

TABLE 160         YIELD MONITORS MARKET, BY REGION, 2023–2028 (USD MILLION)          251

TABLE 161         YIELD MONITORS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS)     251

TABLE 162         YIELD MONITORS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS)     251

10.2.3.3 Soil sensors          252

TABLE 163         SOIL SENSORS MARKET, BY REGION, 2018–2022 (USD MILLION)              252

TABLE 164         SOIL SENSORS MARKET, BY REGION, 2023–2028 (USD MILLION)              252

TABLE 165         SOIL SENSORS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS) 253

TABLE 166         SOIL SENSORS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS) 253

10.2.3.4 Water sensors      253

TABLE 167         WATER SENSORS MARKET, BY REGION, 2018–2022 (USD MILLION)          254

TABLE 168         WATER SENSORS MARKET, BY REGION, 2023–2028 (USD MILLION)          254

TABLE 169         WATER SENSORS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS) 254

TABLE 170         WATER SENSORS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS) 255

10.2.3.5 Climate sensors    255

TABLE 171         CLIMATE SENSORS MARKET, BY REGION, 2018–2022 (USD MILLION)          255

TABLE 172         CLIMATE SENSORS MARKET, BY REGION, 2023–2028 (USD MILLION)          256

TABLE 173         CLIMATE SENSORS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS)     256

TABLE 174         CLIMATE SENSORS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS)     256

10.2.3.6 Camera systems   257

TABLE 175         CAMERA SYSTEMS MARKET, BY REGION, 2018–2022 (USD MILLION)          257

TABLE 176         CAMERA SYSTEMS MARKET, BY REGION, 2023–2028 (USD MILLION)          257

TABLE 177         CAMERA SYSTEMS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS)     258

TABLE 178         CAMERA SYSTEMS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS)     258

10.2.3.7 RFID & sensors for precision forestry            258

TABLE 179         RFID & SENSORS FOR PRECISION FORESTRY MARKET, BY REGION, 2018–2022 (USD MILLION)       259

TABLE 180         RFID & SENSORS FOR PRECISION FORESTRY MARKET, BY REGION, 2023–2028 (USD MILLION)       259

TABLE 181         RFID & SENSORS FOR PRECISION FORESTRY MARKET, BY REGION, 2018–2022 (THOUSAND UNITS)             259

TABLE 182         RFID & SENSORS FOR PRECISION FORESTRY MARKET, BY REGION, 2023–2028 (THOUSAND UNITS)             260

10.2.3.8 Temperature & environment monitoring sensors         260

TABLE 183         TEMPERATURE & ENVIRONMENT MONITORING SENSORS MARKET, BY REGION, 2018–2022 (USD MILLION)            260

TABLE 184         TEMPERATURE & ENVIRONMENT MONITORING SENSORS MARKET, BY REGION, 2023–2028 (USD MILLION)            261

TABLE 185         TEMPERATURE & ENVIRONMENT MONITORING SENSORS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS)    261

TABLE 186         TEMPERATURE & ENVIRONMENT MONITORING SENSORS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS)    261

10.2.3.9 pH & dissolved oxygen sensors        262

TABLE 187         PH & DISSOLVED OXYGEN SENSORS MARKET, BY REGION, 2018–2022 (USD MILLION)          262

TABLE 188         PH & DISSOLVED OXYGEN SENSORS MARKET, BY REGION, 2023–2028 (USD MILLION)          262

TABLE 189         PH & DISSOLVED OXYGEN SENSORS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS) 262

TABLE 190         PH & DISSOLVED OXYGEN SENSORS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS) 263

10.2.3.10             EC sensors           263

TABLE 191         EC SENSORS MARKET, BY REGION, 2018–2022 (USD MILLION)              263

TABLE 192         EC SENSORS MARKET, BY REGION, 2023–2028 (USD MILLION)              263

TABLE 193         EC SENSORS MARKET, BY REGION, 2018–2022 (THOUSAND UNITS) 264

TABLE 194         EC SENSORS MARKET, BY REGION, 2023–2028 (THOUSAND UNITS) 264

10.2.3.11             RFID Tags & readers for Livestock Monitoring            264

TABLE 195         RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY REGION, 2018–2022 (USD MILLION)            265

TABLE 196         RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY REGION, 2023–2028 (USD MILLION)            265

TABLE 197         RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY REGION, 2018–2022 (THOUSAND UNITS)    265

TABLE 198         RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY REGION, 2023–2028 (THOUSAND UNITS)    266

10.2.3.12             Sensors for livestock monitoring      266

TABLE 199         SENSORS FOR LIVESTOCK MONITORING MARKET, BY REGION, 2018–2022 (USD MILLION)          266

TABLE 200         SENSORS FOR LIVESTOCK MONITORING MARKET, BY REGION, 2023–2028 (USD MILLION)          267

TABLE 201         SENSORS FOR LIVESTOCK MONITORING MARKET, BY REGION, 2018–2022 (THOUSAND UNITS) 267

TABLE 202         SENSORS FOR LIVESTOCK MONITORING MARKET, BY REGION, 2023–2028 (THOUSAND UNITS) 267

10.2.3.13             Sensors for smart greenhouses         268

TABLE 203         SENSORS FOR SMART GREENHOUSES MARKET, BY REGION, 2018–2022 (USD MILLION)          268

TABLE 204         SENSORS FOR SMART GREENHOUSES MARKET, BY REGION, 2023–2028 (USD MILLION)          268

TABLE 205         SENSORS FOR SMART GREENHOUSES MARKET, BY REGION, 2018–2022 (THOUSAND UNITS) 269

TABLE 206         SENSORS FOR SMART GREENHOUSES MARKET, BY REGION, 2023–2028 (THOUSAND UNITS) 269

10.2.3.14             Other sensing & monitoring devices 269

TABLE 207         OTHER SENSING & MONITORING DEVICES MARKET, BY REGION, 2018–2022 (USD MILLION)       270

TABLE 208         OTHER SENSING & MONITORING DEVICES MARKET, BY REGION, 2023–2028 (USD MILLION)       270

TABLE 209         OTHER SENSING & MONITORING DEVICES MARKET, BY REGION, 2018–2022 (THOUSAND UNITS)             270

TABLE 210         OTHER SENSING & MONITORING DEVICES MARKET, BY REGION, 2023–2028 (THOUSAND UNITS)             271

10.3       SOFTWARE       271

10.3.1    AGRICULTURAL SOFTWARE DEVELOPMENTS BY KEY COMPANIES              271

TABLE 211         DIGITAL AGRICULTURE SOFTWARE MARKET, BY TYPE, 2018–2022 (USD MILLION)     271

TABLE 212         DIGITAL AGRICULTURE SOFTWARE MARKET, BY TYPE, 2023–2028 (USD MILLION)     272

TABLE 213         DIGITAL AGRICULTURE SOFTWARE MARKET, BY REGION, 2018–2022 (USD MILLION)          272

TABLE 214         DIGITAL AGRICULTURE SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION)          272

10.3.2    ON-CLOUD       273

10.3.2.1 Easy data handling and storage of on-cloud software    273

TABLE 215         ON-CLOUD DIGITAL AGRICULTURE SOFTWARE MARKET, BY REGION, 2018–2022 (USD MILLION)       273

TABLE 216         ON-CLOUD DIGITAL AGRICULTURE SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION)       274

10.3.3    ON-PREMISES   274

10.3.3.1 High data integrity and easy maintenance of on-premise software           274

TABLE 217         ON-PREMISE DIGITAL AGRICULTURE SOFTWARE MARKET, BY REGION, 2018–2022 (USD MILLION)       275

TABLE 218         ON-PREMISE DIGITAL AGRICULTURE SOFTWARE MARKET, BY REGION, 2023–2028 (USD MILLION)       275

10.3.4    AI & DATA ANALYTICS 275

10.3.4.1 Increase in trend of AI and data analytics to enhance farm operations      275

TABLE 219         AGRICULTURAL AI & DATA ANALYTICS MARKET, BY REGION, 2018–2022 (USD MILLION)          276

TABLE 220         AGRICULTURAL AI & DATA ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION)          276

10.4       SERVICES          277

10.4.1    SERVICES TO BENEFIT FROM INCREASE IN IMPORTANCE OF PRECISION TECHNIQUES IN DIFFERENT SEGMENTS     277

TABLE 221         DIGITAL AGRICULTURE SERVICES MARKET, BY TYPE, 2018–2022 (USD MILLION)     277

TABLE 222         DIGITAL AGRICULTURE SERVICES MARKET, BY TYPE, 2023–2028 (USD MILLION)     277

TABLE 223         DIGITAL AGRICULTURE SERVICES MARKET, BY REGION, 2018–2022 (USD MILLION)     278

TABLE 224         DIGITAL AGRICULTURE SERVICES MARKET, BY REGION, 2023–2028 (USD MILLION)     278

10.4.2    SYSTEM INTEGRATION & CONSULTING             278

10.4.2.1 Rise in importance of hardware and software integration for smooth farm functioning          278

TABLE 225         DIGITAL AGRICULTURE SYSTEM INTEGRATION & CONSULTING MARKET, BY REGION, 2018–2022 (USD MILLION) 279

TABLE 226         DIGITAL AGRICULTURE SYSTEM INTEGRATION & CONSULTING MARKET, BY REGION, 2023–2028 (USD MILLION) 279

10.4.3    DATA COLLECTION & ANALYTICAL SERVICES  279

10.4.3.1 Need to integrate data in structured form      279

TABLE 227         DATA COLLECTION & ANALYTICAL SERVICES MARKET, BY REGION, 2018–2022 (USD MILLION)       280

TABLE 228         DATA COLLECTION & ANALYTICAL SERVICES MARKET, BY REGION, 2023–2028 (USD MILLION)       280

10.4.4    CONNECTIVITY SERVICES         280

10.4.4.1 Opportunity for real-time data generation     280

TABLE 229         DIGITAL AGRICULTURE CONNECTIVITY SERVICES MARKET, BY REGION, 2018–2022 (USD MILLION)  281

TABLE 230         DIGITAL AGRICULTURE CONNECTIVITY SERVICES MARKET, BY REGION, 2023–2028 (USD MILLION)  281

10.4.5    ASSISTANT PROFESSIONAL SERVICES   281

10.4.5.1 Need for improvements and professional services to manage entire value chain              281

TABLE 231         DIGITAL AGRICULTURE ASSISTANT PROFESSIONAL SERVICES MARKET, BY REGION, 2018–2022 (USD MILLION)            282

TABLE 232         DIGITAL AGRICULTURE ASSISTANT PROFESSIONAL SERVICES MARKET, BY REGION, 2023–2028 (USD MILLION)            282

10.4.6    MAINTENANCE & SUPPORT SERVICES  282

10.4.6.1 Continuous need to maintain different digital agriculture systems            282

TABLE 233         DIGITAL AGRICULTURE MAINTENANCE & SUPPORT SERVICES MARKET, BY REGION, 2018–2022 (USD MILLION)            283

TABLE 234         DIGITAL AGRICULTURE MAINTENANCE & SUPPORT SERVICES MARKET, BY REGION, 2023–2028 (USD MILLION)            283

11          DIGITAL AGRICULTURE MARKET, BY REGION  284

11.1       INTRODUCTION            285

FIGURE 50         INDIA TO BE FASTEST-GROWING COUNTRY IN DIGITAL AGRICULTURE MARKET, 2023–2028        286

TABLE 235         DIGITAL AGRICULTURE MARKET, BY REGION, 2018–2022 (USD MILLION)          286

TABLE 236         DIGITAL AGRICULTURE MARKET, BY REGION, 2023–2028 (USD MILLION)          287

11.2       NORTH AMERICA          287

FIGURE 51         NORTH AMERICA: DIGITAL AGRICULTURE MARKET SNAPSHOT        288

TABLE 237         NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY COUNTRY, 2018–2022 (USD MILLION)    288

TABLE 238         NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY COUNTRY, 2023–2028 (USD MILLION)    289

TABLE 239         NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)          289

TABLE 240         NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)          289

TABLE 241         NORTH AMERICA: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2018–2022 (USD MILLION)    289

TABLE 242         NORTH AMERICA: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2023–2028 (USD MILLION)    290

TABLE 243         NORTH AMERICA: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)         290

TABLE 244         NORTH AMERICA: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)         290

TABLE 245         NORTH AMERICA: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2018–2022 (USD MILLION)         291

TABLE 246         NORTH AMERICA: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2023–2028 (USD MILLION)         292

TABLE 247         NORTH AMERICA: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS) 293

TABLE 248         NORTH AMERICA: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS) 294

TABLE 249         NORTH AMERICA: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2018–2022 (USD MILLION) 295

TABLE 250         NORTH AMERICA: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2023–2028 (USD MILLION) 296

TABLE 251         NORTH AMERICA: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)      297

TABLE 252         NORTH AMERICA: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)      298

TABLE 253         NORTH AMERICA: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2018–2022 (USD MILLION)     298

TABLE 254         NORTH AMERICA: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2023–2028 (USD MILLION)     299

TABLE 255         NORTH AMERICA: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)           299

TABLE 256         NORTH AMERICA: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)           299

TABLE 257         NORTH AMERICA: DIGITAL AGRICULTURE SOFTWARE MARKET, BY TYPE, 2018–2022 (USD MILLION)    299

TABLE 258         NORTH AMERICA: DIGITAL AGRICULTURE SOFTWARE MARKET, BY TYPE, 2023–2028 (USD MILLION)    300

TABLE 259         NORTH AMERICA: DIGITAL AGRICULTURE SERVICES MARKET, BY TYPE, 2018–2022 (USD MILLION)       300

TABLE 260         NORTH AMERICA: DIGITAL AGRICULTURE SERVICES MARKET, BY TYPE, 2023–2028 (USD MILLION)       300

TABLE 261         NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2018–2022 (USD MILLION) 301

TABLE 262         NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2023–2028 (USD MILLION) 301

TABLE 263         NORTH AMERICA: DIGITAL AGRICULTURE MARKET FOR FARMING & FEEDING, BY TYPE, 2018–2022 (USD MILLION)         301

TABLE 264         NORTH AMERICA: DIGITAL AGRICULTURE MARKET FOR FARMING & FEEDING, BY TYPE, 2023–2028 (USD MILLION)         302

TABLE 265         NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2018–2022 (USD MILLION)   302

TABLE 266         NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2023–2028 (USD MILLION)   302

TABLE 267         NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)          303

TABLE 268         NORTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)          303

TABLE 269         NORTH AMERICA: PERIPHERAL TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)    303

TABLE 270         NORTH AMERICA: PERIPHERAL TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)    303

TABLE 271         NORTH AMERICA: CORE TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)    304

TABLE 272         NORTH AMERICA: CORE TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)    304

11.2.1    NORTH AMERICA: RECESSION IMPACT ANALYSIS          304

FIGURE 52         NORTH AMERICA: RECESSION IMPACT ANALYSIS          305

11.2.2    US         305

11.2.2.1 Digital transformation of agricultural ecosystems, with focus on livestock health              305

TABLE 273         US: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)          306

TABLE 274         US: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)          306

11.2.3    CANADA            306

11.2.3.1 Federal investments, accessibility, and favorable regulatory environment framework           306

TABLE 275         CANADA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)     307

TABLE 276         CANADA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)     307

11.2.4    MEXICO             308

11.2.4.1 Financial government initiatives to tackle limited resources       308

TABLE 277         MEXICO: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION) 308

TABLE 278         MEXICO: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION) 309

11.3       EUROPE             309

TABLE 279         EUROPE: DIGITAL AGRICULTURE MARKET, BY COUNTRY, 2018–2022 (USD MILLION)          310

TABLE 280         EUROPE: DIGITAL AGRICULTURE MARKET, BY COUNTRY, 2023–2028 (USD MILLION)          310

TABLE 281         EUROPE: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)     310

TABLE 282         EUROPE: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)     311

TABLE 283         EUROPE: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2018–2022 (USD MILLION)             311

TABLE 284         EUROPE: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2023–2028 (USD MILLION)             311

TABLE 285         EUROPE: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)    311

TABLE 286         EUROPE: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)    312

TABLE 287         EUROPE: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2018–2022 (USD MILLION) 312

TABLE 288         EUROPE: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2023–2028 (USD MILLION) 313

TABLE 289         EUROPE: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)      314

TABLE 290         EUROPE: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)      315

TABLE 291         EUROPE: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2018–2022 (USD MILLION)    316

TABLE 292         EUROPE: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2023–2028 (USD MILLION)    317

TABLE 293         EUROPE: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)         318

TABLE 294         EUROPE: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)         319

TABLE 295         EUROPE: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2018–2022 (USD MILLION)     319

TABLE 296         EUROPE: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2023–2028 (USD MILLION)     320

TABLE 297         EUROPE: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)           320

TABLE 298         EUROPE: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)           320

TABLE 299         EUROPE: DIGITAL AGRICULTURE SOFTWARE MARKET, BY TYPE, 2018–2022 (USD MILLION)             320

TABLE 300         EUROPE: DIGITAL AGRICULTURE SOFTWARE MARKET, BY TYPE, 2023–2028 (USD MILLION)             321

TABLE 301        EUROPE: DIGITAL AGRICULTURE SERVICES MARKET, BY TYPE, 2018–2022 (USD MILLION)          321

TABLE 302        EUROPE: DIGITAL AGRICULTURE SERVICES MARKET, BY TYPE, 2023–2028 (USD MILLION)          321

TABLE 303         EUROPE: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2018–2022 (USD MILLION)          322

TABLE 304         EUROPE: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2023–2028 (USD MILLION)          322

TABLE 305         EUROPE: DIGITAL AGRICULTURE MARKET FOR FARMING & FEEDING, BY TYPE, 2018–2022 (USD MILLION)   322

TABLE 306         EUROPE: DIGITAL AGRICULTURE MARKET FOR FARMING & FEEDING, BY TYPE, 2023–2028 (USD MILLION)   323

TABLE 307         EUROPE: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2018–2022 (USD MILLION)          323

TABLE 308         EUROPE: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2023–2028 (USD MILLION)          323

TABLE 309         EUROPE: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)          324

TABLE 310         EUROPE: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)          324

TABLE 311         EUROPE: PERIPHERAL TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)    324

TABLE 312         EUROPE: PERIPHERAL TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)    324

TABLE 313         EUROPE: CORE TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)    325

TABLE 314         EUROPE: CORE TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)    325

11.3.1    EUROPE: RECESSION IMPACT ANALYSIS            325

FIGURE 53         EUROPE: RECESSION IMPACT ANALYSIS            326

11.3.2    GERMANY         326

11.3.2.1 Increase in funding for research projects on farming technology 326

TABLE 315         GERMANY: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)     327

TABLE 316         GERMANY: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)     327

11.3.3    RUSSIA 327

11.3.3.1 Agriculture 4.0 to increase demand for modern technologies     327

TABLE 317         RUSSIA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION) 328

TABLE 318         RUSSIA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION) 328

11.3.4    FRANCE             328

11.3.4.1 Rise in awareness regarding technology and automation            328

TABLE 319         FRANCE: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION) 329

TABLE 320         FRANCE: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION) 329

11.3.5    ITALY   329

11.3.5.1 ‘Made in Italy’ campaign to drive modernization          329

TABLE 321         ITALY: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION) 330

TABLE 322         ITALY: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION) 330

11.3.6    UK         330

11.3.6.1 Greater demand to meet growing automation needs    330

TABLE 323         UK: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION) 331

TABLE 324         UK: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION) 331

11.3.7    SWEDEN            331

11.3.7.1 Growth in utilization of agricultural technologies for soil monitoring       331

TABLE 325         SWEDEN: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)     332

TABLE 326         SWEDEN: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)     332

11.3.8    NETHERLANDS 332

11.3.8.1 Utilization of drones in greenhouses and leveraging ‘virtual sensing’ and satellite-based data            332

TABLE 327         NETHERLANDS: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)          333

TABLE 328         NETHERLANDS: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)          333

11.3.9    REST OF EUROPE           333

TABLE 329         REST OF EUROPE: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)          334

TABLE 330         REST OF EUROPE: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)          334

11.4       ASIA PACIFIC    334

FIGURE 54         ASIA PACIFIC: DIGITAL AGRICULTURE MARKET SNAPSHOT              335

TABLE 331         ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY COUNTRY/REGION, 2018–2022 (USD MILLION) 336

TABLE 332         ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY COUNTRY/REGION, 2023–2028 (USD MILLION) 336

TABLE 333         ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)          336

TABLE 334         ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)          337

TABLE 335         ASIA PACIFIC: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2018–2022 (USD MILLION)       337

TABLE 336         ASIA PACIFIC: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2023–2028 (USD MILLION)       337

TABLE 337         ASIA PACIFIC: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)            337

TABLE 338         ASIA PACIFIC: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)            338

TABLE 339         ASIA PACIFIC: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2018–2022 (USD MILLION) 338

TABLE 340         ASIA PACIFIC: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2023–2028 (USD MILLION) 339

TABLE 341         ASIA PACIFIC: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)      340

TABLE 342         ASIA PACIFIC: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)      341

TABLE 343         ASIA PACIFIC: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2018–2022 (USD MILLION) 342

TABLE 344         ASIA PACIFIC: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2023–2028 (USD MILLION) 343

TABLE 345         ASIA PACIFIC: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)      344

TABLE 346         ASIA PACIFIC: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)      345

TABLE 347         ASIA PACIFIC: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2018–2022 (USD MILLION)     345

TABLE 348         ASIA PACIFIC: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2023–2028 (USD MILLION)     346

TABLE 349         ASIA PACIFIC: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)           346

TABLE 350         ASIA PACIFIC: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)           346

TABLE 351         ASIA PACIFIC: DIGITAL AGRICULTURE SOFTWARE MARKET, BY TYPE, 2018–2022 (USD MILLION)       347

TABLE 352         ASIA PACIFIC: DIGITAL AGRICULTURE SOFTWARE MARKET, BY TYPE, 2023–2028 (USD MILLION)       347

TABLE 353         ASIA PACIFIC: DIGITAL AGRICULTURE SERVICES MARKET, BY TYPE, 2018–2022 (USD MILLION)             347

TABLE 354         ASIA PACIFIC: DIGITAL AGRICULTURE SERVICES MARKET, BY TYPE, 2023–2028 (USD MILLION)             348

TABLE 355         ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2018–2022 (USD MILLION) 348

TABLE 356         ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2023–2028 (USD MILLION) 348

TABLE 357         ASIA PACIFIC: DIGITAL AGRICULTURE MARKET FOR FARMING & FEEDING, BY TYPE, 2018–2022 (USD MILLION)             349

TABLE 358         ASIA PACIFIC: DIGITAL AGRICULTURE MARKET FOR FARMING & FEEDING, BY TYPE, 2023–2028 (USD MILLION)             349

TABLE 359        ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2018–2022 (USD MILLION)          349

TABLE 360        ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2023–2028 (USD MILLION)          350

TABLE 361         ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)          350

TABLE 362         ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)          350

TABLE 363         ASIA PACIFIC: PERIPHERAL TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)    351

TABLE 364         ASIA PACIFIC: PERIPHERAL TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)    351

TABLE 365         ASIA PACIFIC: CORE TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)    351

TABLE 366         ASIA PACIFIC: CORE TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)    352

11.4.1    ASIA PACIFIC: RECESSION IMPACT ANALYSIS    352

FIGURE 55         ASIA PACIFIC: RECESSION IMPACT ANALYSIS    352

11.4.2    CHINA  353

11.4.2.1 Large population and increase in food demand            353

TABLE 367         CHINA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION) 353

TABLE 368         CHINA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION) 353

11.4.3    JAPAN  354

11.4.3.1 Higher demand to make country’s food industry self-sufficient  354

TABLE 369         JAPAN: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION) 354

TABLE 370         JAPAN: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION) 354

11.4.4    AUSTRALIA & NEW ZEALAND   355

11.4.4.1 Thriving poultry industry and increasing exports         355

TABLE 371         AUSTRALIA & NEW ZEALAND: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)    355

TABLE 372         AUSTRALIA & NEW ZEALAND: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)    355

11.4.5    INDIA   356

11.4.5.1 Government initiatives to provide great opportunities 356

TABLE 373         INDIA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION) 356

TABLE 374         INDIA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION) 356

11.4.6    REST OF ASIA PACIFIC  357

TABLE 375         REST OF ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)             358

TABLE 376         REST OF ASIA PACIFIC: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)             358

11.5       SOUTH AMERICA           358

TABLE 377         SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY COUNTRY, 2018–2022 (USD MILLION)    359

TABLE 378         SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY COUNTRY, 2023–2028 (USD MILLION)    359

TABLE 379         SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)          359

TABLE 380         SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)          360

TABLE 381         SOUTH AMERICA: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2018–2022 (USD MILLION)    360

TABLE 382         SOUTH AMERICA: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2023–2028 (USD MILLION)    360

TABLE 383         SOUTH AMERICA: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)         360

TABLE 384         SOUTH AMERICA: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)         361

TABLE 385         SOUTH AMERICA: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2018–2022 (USD MILLION)         361

TABLE 386         SOUTH AMERICA: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2023–2028 (USD MILLION)         362

TABLE 387         SOUTH AMERICA: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS) 363

TABLE 388         SOUTH AMERICA: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS) 364

TABLE 389         SOUTH AMERICA: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2018–2022 (USD MILLION) 365

TABLE 390         SOUTH AMERICA: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2023–2028 (USD MILLION) 366

TABLE 391         SOUTH AMERICA: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)      367

TABLE 392         SOUTH AMERICA: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)      368

TABLE 393         SOUTH AMERICA: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2018–2022 (USD MILLION)     368

TABLE 394         SOUTH AMERICA: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2023–2028 (USD MILLION)     369

TABLE 395         SOUTH AMERICA: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)           369

TABLE 396         SOUTH AMERICA: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)           369

TABLE 397         SOUTH AMERICA: DIGITAL AGRICULTURE SOFTWARE MARKET, BY TYPE, 2018–2022 (USD MILLION)    369

TABLE 398         SOUTH AMERICA: DIGITAL AGRICULTURE SOFTWARE MARKET, BY TYPE, 2023–2028 (USD MILLION)    370

TABLE 399         SOUTH AMERICA: DIGITAL AGRICULTURE SERVICES MARKET, BY TYPE, 2018–2022 (USD MILLION)       370

TABLE 400         SOUTH AMERICA: DIGITAL AGRICULTURE SERVICES MARKET, BY TYPE, 2023–2028 (USD MILLION)       370

TABLE 401         SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2018–2022 (USD MILLION) 371

TABLE 402         SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2023–2028 (USD MILLION) 371

TABLE 403         SOUTH AMERICA: DIGITAL AGRICULTURE MARKET FOR FARMING & FEEDING, BY TYPE, 2018–2022 (USD MILLION)         371

TABLE 404         SOUTH AMERICA: DIGITAL AGRICULTURE MARKET FOR FARMING & FEEDING, BY TYPE, 2023–2028 (USD MILLION)         372

TABLE 405         SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2018–2022 (USD MILLION)   372

TABLE 406         SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2023–2028 (USD MILLION)   372

TABLE 407         SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)          373

TABLE 408         SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)          373

TABLE 409         SOUTH AMERICA: PERIPHERAL TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)    373

TABLE 410         SOUTH AMERICA: PERIPHERAL TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)    373

TABLE 411         SOUTH AMERICA: CORE TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)    374

TABLE 412         SOUTH AMERICA: CORE TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)    374

11.5.1    SOUTH AMERICA: RECESSION IMPACT ANALYSIS          374

FIGURE 56         SOUTH AMERICA: RECESSION IMPACT ANALYSIS          375

11.5.2    BRAZIL 375

11.5.2.1 Growth in agricultural activities       375

TABLE 413         BRAZIL: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION) 376

TABLE 414         BRAZIL: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION) 376

11.5.3    ARGENTINA      376

11.5.3.1 Increase in public-private partnerships for agriculture innovations           376

TABLE 415         ARGENTINA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)     377

TABLE 416         ARGENTINA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)     377

11.5.4    REST OF SOUTH AMERICA         377

TABLE 417         REST OF SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)       378

TABLE 418         REST OF SOUTH AMERICA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)       379

11.6       REST OF THE WORLD (ROW)    379

TABLE 419         ROW: DIGITAL AGRICULTURE MARKET, BY REGION, 2018–2022 (USD MILLION) 379

TABLE 420         ROW: DIGITAL AGRICULTURE MARKET, BY REGION, 2023–2028 (USD MILLION) 380

TABLE 421         ROW: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION) 380

TABLE 422         ROW: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION) 380

TABLE 423         ROW: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2018–2022 (USD MILLION)          380

TABLE 424         ROW: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2023–2028 (USD MILLION)          381

TABLE 425         ROW: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS) 381

TABLE 426         ROW: DIGITAL AGRICULTURE HARDWARE MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS) 381

TABLE 427         ROW: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2018–2022 (USD MILLION)    382

TABLE 428         ROW: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2023–2028 (USD MILLION)    383

TABLE 429         ROW: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)         384

TABLE 430         ROW: AGRICULTURAL AUTOMATION & CONTROL SYSTEMS MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)         385

TABLE 431         ROW: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2018–2022 (USD MILLION)    386

TABLE 432         ROW: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2023–2028 (USD MILLION)    387

TABLE 433         ROW: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)         388

TABLE 434         ROW: AGRICULTURAL SENSING & MONITORING DEVICES MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)         389

TABLE 435         ROW: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2018–2022 (USD MILLION)    389

TABLE 436         ROW: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2023–2028 (USD MILLION)    390

TABLE 437         ROW: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2018–2022 (THOUSAND UNITS)         390

TABLE 438         ROW: RFID TAGS & READERS FOR LIVESTOCK MONITORING MARKET, BY TYPE, 2023–2028 (THOUSAND UNITS)         390

TABLE 439         ROW: DIGITAL AGRICULTURE SOFTWARE MARKET, BY TYPE, 2018–2022 (USD MILLION)          390

TABLE 440         ROW: DIGITAL AGRICULTURE SOFTWARE MARKET, BY TYPE, 2023–2028 (USD MILLION)          391

TABLE 441         ROW: DIGITAL AGRICULTURE SERVICES MARKET, BY TYPE, 2018–2022 (USD MILLION)          391

TABLE 442         ROW: DIGITAL AGRICULTURE SERVICES MARKET, BY TYPE, 2023–2028 (USD MILLION)          391

TABLE 443         ROW: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2018–2022 (USD MILLION)     392

TABLE 444         ROW: DIGITAL AGRICULTURE MARKET, BY OPERATION, 2023–2028 (USD MILLION)     392

TABLE 445         ROW: DIGITAL AGRICULTURE MARKET FOR FARMING & FEEDING, BY TYPE, 2018–2022 (USD MILLION)   392

TABLE 446         ROW: DIGITAL AGRICULTURE MARKET FOR FARMING & FEEDING, BY TYPE, 2023–2028 (USD MILLION)   393

TABLE 447         ROW: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2018–2022 (USD MILLION)     393

TABLE 448         ROW: DIGITAL AGRICULTURE MARKET, BY OFFERING, 2023–2028 (USD MILLION)     393

TABLE 449         ROW: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2018–2022 (USD MILLION)          394

TABLE 450         ROW: DIGITAL AGRICULTURE MARKET, BY TECHNOLOGY, 2023–2028 (USD MILLION)          394

TABLE 451         ROW: PERIPHERAL TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)    394

TABLE 452         ROW: PERIPHERAL TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)    394

TABLE 453         ROW: CORE TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)    395

TABLE 454         ROW: CORE TECHNOLOGY IN DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)    395

11.6.1    ROW: RECESSION IMPACT ANALYSIS    395

FIGURE 57         ROW: RECESSION IMPACT ANALYSIS    396

11.6.2    AFRICA 397

11.6.2.1 Increase in awareness and penetration of digitalization 397

TABLE 455         AFRICA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION) 397

TABLE 456         AFRICA: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION) 397

11.6.3    MIDDLE EAST  398

11.6.3.1 Rise in adoption of digital technologies for agriculture 398

TABLE 457         MIDDLE EAST: DIGITAL AGRICULTURE MARKET, BY TYPE, 2018–2022 (USD MILLION)          398

TABLE 458         MIDDLE EAST: DIGITAL AGRICULTURE MARKET, BY TYPE, 2023–2028 (USD MILLION)          398

12          COMPETITIVE LANDSCAPE       399

12.1       OVERVIEW        399

12.2       KEY PLAYERS’ STRATEGIES/RIGHT TO WIN       399

TABLE 459         STRATEGIES ADOPTED BY KEY PLAYERS IN DIGITAL AGRICULTURE MARKET            399

12.3       REVENUE ANALYSIS      401

FIGURE 58         REVENUE ANALYSIS OF KEY MARKET PLAYERS, 2018–2022 (USD BILLION)           401

12.4       MARKET SHARE ANALYSIS         401

TABLE 460         DIGITAL AGRICULTURE MARKET: INTENSITY OF COMPETITIVE RIVALRY (COMPETITIVE)           402

12.5       KEY PLAYERS’ ANNUAL REVENUE VS. GROWTH 403

FIGURE 59         ANNUAL REVENUE, 2022 (USD BILLION) VS. REVENUE GROWTH, 2020–2022      403

12.6       KEY PLAYERS’ EBITDA  404

FIGURE 60         EBITDA, 2022 (USD BILLION)     404

12.7       GLOBAL SNAPSHOT OF KEY MARKET PARTICIPANTS   404

FIGURE 61         DIGITAL AGRICULTURE MARKET: GLOBAL SNAPSHOT OF KEY PARTICIPANTS, 2022     404

12.8       COMPANY EVALUATION QUADRANT: KEY PLAYERS     405

12.8.1    STARS  405

12.8.2    EMERGING LEADERS    405

12.8.3    PERVASIVE PLAYERS     405

12.8.4    PARTICIPANTS 406

FIGURE 62         COMPANY EVALUATION MATRIX, 2022 (KEY PLAYERS) 406

12.8.5    COMPANY FOOTPRINT: KEY PLAYERS  407

TABLE 461         OVERALL COMPANY FOOTPRINT: KEY PLATERS            407

TABLE 462         COMPANY OFFERING FOOTPRINT        408

TABLE 463         COMPANY TYPE FOOTPRINT    409

TABLE 464         COMPANY OPERATION FOOTPRINT     410

TABLE 465         COMPANY TECHNOLOGY FOOTPRINT 411

TABLE 466         COMPANY REGION FOOTPRINT             412

12.9       COMPANY EVALUATION MATRIX: STARTUPS/SMES      413

12.9.1    PROGRESSIVE COMPANIES       413

12.9.2    RESPONSIVE COMPANIES          413

12.9.3    DYNAMIC COMPANIES 413

12.9.4    STARTING BLOCKS       413

FIGURE 63         COMPANY EVALUATION MATRIX, 2022 (STARTUPS/SMES)              414

12.9.5    COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES         415

TABLE 467         DIGITAL AGRICULTURE MARKET: DETAILED LIST OF KEY STARTUPS/SMES           415

12.10     COMPETITIVE SCENARIO          416

12.10.1  PRODUCT LAUNCHES  416

TABLE 468         DIGITAL AGRICULTURE MARKET: PRODUCT LAUNCHES, 2018–2023          416

12.10.2  DEALS  420

TABLE 469         DIGITAL AGRICULTURE MARKET: DEALS, 2018–2023     420

12.10.3  OTHERS             427

TABLE 470         DIGITAL AGRICULTURE MARKET: OTHERS, 2018–2023  427

13          COMPANY PROFILES    429

13.1       KEY PLAYERS   429

(Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)*

13.1.1    CISCO SYSTEMS, INC.    429

TABLE 471         CISCO SYSTEMS, INC.: BUSINESS OVERVIEW      429

FIGURE 64         CISCO SYSTEMS, INC.: COMPANY SNAPSHOT    430

TABLE 472         CISCO SYSTEMS, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED          430

TABLE 473         CISCO SYSTEMS, INC.: PRODUCT LAUNCHES    431

TABLE 474         CISCO SYSTEMS, INC.: DEALS    432

TABLE 475         CISCO SYSTEMS, INC.: OTHERS 432

13.1.2    IBM CORPORATION      434

TABLE 476         IBM CORPORATION: BUSINESS OVERVIEW        434

FIGURE 65         IBM CORPORATION: COMPANY SNAPSHOT      435

TABLE 477         IBM CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED          435

TABLE 478         IBM CORPORATION: PRODUCT LAUNCHES      436

TABLE 479         IBM CORPORATION: DEALS      436

13.1.3    ACCENTURE     438

TABLE 480         ACCENTURE: BUSINESS OVERVIEW       438

FIGURE 66         ACCENTURE: COMPANY SNAPSHOT     439

TABLE 481         ACCENTURE: PRODUCTS/SOLUTIONS/SERVICES OFFERED              440

TABLE 482         ACCENTURE: DEALS     440

13.1.4    DEERE & COMPANY      442

TABLE 483         DEERE & COMPANY: BUSINESS OVERVIEW        442

FIGURE 67         DEERE & COMPANY: COMPANY SNAPSHOT       443

TABLE 484         DEERE & COMPANY: PRODUCTS/SOLUTIONS/SERVICES OFFERED          443

TABLE 485         DEERE & COMPANY: PRODUCT LAUNCHES       444

TABLE 486         DEERE & COMPANY: DEALS      445

TABLE 487         DEERE & COMPANY: OTHERS   448

13.1.5    TRIMBLE INC.   450

TABLE 488         TRIMBLE INC.: BUSINESS OVERVIEW     450

FIGURE 68         TRIMBLE INC.: COMPANY SNAPSHOT   451

TABLE 489         TRIMBLE INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED              451

TABLE 490         TRIMBLE INC.: PRODUCT LAUNCHES   452

TABLE 491         TRIMBLE INC.: DEALS   453

13.1.6    AKVA GROUP   455

TABLE 492         AKVA GROUP: BUSINESS OVERVIEW     455

FIGURE 69         AKVA GROUP: COMPANY SNAPSHOT    456

TABLE 493         AKVA GROUP: PRODUCTS/SOLUTIONS/SERVICES OFFERED              456

TABLE 494         AKVA GROUP: DEALS   457

13.1.7    HEXAGON AB   459

TABLE 495         HEXAGON AB: BUSINESS OVERVIEW     459

FIGURE 70         HEXAGON AB: COMPANY SNAPSHOT   460

TABLE 496         HEXAGON AB: PRODUCTS/SOLUTIONS/SERVICES OFFERED              460

13.1.8    BAYER AG          464

TABLE 497         BAYER AG: BUSINESS OVERVIEW           464

FIGURE 71         BAYER AG: COMPANY SNAPSHOT          464

TABLE 498         BAYER AG: PRODUCTS/SOLUTIONS/SERVICES OFFERED              465

TABLE 499         BAYER AG: PRODUCT LAUNCHES          465

TABLE 500         BAYER AG: DEALS          465

13.1.9    AGCO CORPORATION  466

TABLE 501         AGCO CORPORATION: BUSINESS OVERVIEW    466

FIGURE 72         AGCO CORPORATION: COMPANY SNAPSHOT  467

TABLE 502         AGCO CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED          467

TABLE 503         AGCO CORPORATION: DEALS  468

13.1.10  DELAVAL          469

TABLE 504         DELAVAL: BUSINESS OVERVIEW            469

TABLE 505         DELAVAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED              469

TABLE 506         DELAVAL: PRODUCT LAUNCHES           470

TABLE 507         DELAVAL: DEALS           470

13.2       OTHER PLAYERS           472

13.2.1    DJI        472

TABLE 508         DJI: BUSINESS OVERVIEW          472

TABLE 509         DJI: PRODUCTS/SOLUTIONS/SERVICES OFFERED          473

TABLE 510         DJI: PRODUCT LAUNCHES         473

13.2.2    EPICOR SOFTWARE CORPORATION      474

TABLE 511         EPICOR SOFTWARE CORPORATION: BUSINESS OVERVIEW              474

TABLE 512         EPICOR SOFTWARE CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED   474

13.2.3    VODAFONE GROUP PLC            475

TABLE 513         VODAFONE GROUP PLC: BUSINESS OVERVIEW 475

FIGURE 73         VODAFONE GROUP PLC: COMPANY SNAPSHOT             475

TABLE 514         VODAFONE GROUP PLC: PRODUCTS/SOLUTIONS/SERVICES OFFERED          476

TABLE 515         VODAFONE GROUP PLC: PRODUCT LAUNCHES             476

13.2.4    RAVEN INDUSTRIES, INC.           477

TABLE 516         RAVEN INDUSTRIES, INC.: BUSINESS OVERVIEW             477

TABLE 517         RAVEN INDUSTRIES, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED          477

TABLE 518         RAVEN INDUSTRIES, INC.: PRODUCT LAUNCHES           479

TABLE 519         RAVEN INDUSTRIES, INC.: DEALS           480

TABLE 520         RAVEN INDUSTRIES, INC.: OTHERS        481

13.2.5    EUROFINS SCIENTIFIC  482

TABLE 521         EUROFINS SCIENTIFIC: BUSINESS OVERVIEW    482

FIGURE 74         EUROFINS SCIENTIFIC: COMPANY SNAPSHOT  483

TABLE 522         EUROFINS SCIENTIFIC: PRODUCTS/SOLUTIONS/SERVICES OFFERED          483

13.2.6    TELUS  483

TABLE 523         TELUS: BUSINESS OVERVIEW    484

TABLE 524         TELUS: PRODUCTS/SOLUTIONS/SERVICES OFFERED   484

TABLE 525         TELUS: DEALS  485

13.2.7    SMALL ROBOT COMPANY         486

TABLE 526         SMALL ROBOT COMPANY: BUSINESS OVERVIEW           486

TABLE 527         SMALL ROBOT COMPANY: PRODUCTS/SOLUTIONS/SERVICES OFFERED          486

TABLE 528         SMALL ROBOT COMPANY: PRODUCT LAUNCHES          487

13.2.8    GAMAYA           488

TABLE 529         GAMAYA: BUSINESS OVERVIEW 488

TABLE 530         GAMAYA: PRODUCTS/SOLUTIONS/SERVICES OFFERED              488

13.2.9    PRECISIONHAWK          489

TABLE 531         PRECISIONHAWK: BUSINESS OVERVIEW             489

TABLE 532         PRECISIONHAWK: PRODUCTS/SOLUTIONS/SERVICES OFFERED          489

TABLE 533         PRECISIONHAWK: PRODUCT LAUNCHES           490

TABLE 534         PRECISIONHAWK: DEALS           491

13.2.10  AGRICULTURAL CONSULTING SERVICES           492

TABLE 535         AGRICULTURAL CONSULTING SERVICES: BUSINESS OVERVIEW        492

TABLE 536         AGRICULTURAL CONSULTING SERVICES: PRODUCTS/SOLUTIONS/SERVICES OFFERED   492

13.2.11  AGREENA          494

13.2.12  CERES IMAGING            495

13.2.13  ŽEMDIRBIŲ KONSULTACIJOS UAB         495

13.2.14  EC2CE  496

13.2.15  ARABLE             497

*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, MnM view (Key strengths/Right to win, Strategic choices made, Weakness/competitive threats)* might not be captured in case of unlisted companies.

14          ADJACENT AND RELATED MARKETS     498

14.1       INTRODUCTION            498

TABLE 537         MARKETS ADJACENT TO DIGITAL AGRICULTURE MARKET              498

14.2       LIMITATIONS   498

14.3       PRECISION FARMING MARKET 498

14.3.1    MARKET DEFINITION   498

14.3.2    MARKET OVERVIEW     499

TABLE 538         PRECISION FARMING MARKET, BY REGION, 2019–2022 (USD MILLION)          499

TABLE 539         PRECISION FARMING MARKET, BY REGION, 2023–2028 (USD MILLION)          499

14.4       SMART AGRICULTURE MARKET             500

14.4.1    MARKET DEFINITION   500

14.4.2    MARKET OVERVIEW     500

TABLE 540         SMART AGRICULTURE MARKET, BY REGION, 2019–2022 (USD MILLION)          500

TABLE 541         SMART AGRICULTURE MARKET, BY REGION, 2023–2028 (USD MILLION)          500

15          APPENDIX         501

15.1       DISCUSSION GUIDE      501

15.2       KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL             507

15.3       CUSTOMIZATION OPTIONS      509

15.4       RELATED REPORTS       509

15.5       AUTHOR DETAILS         510