栄養補助食品市場 : 2028年までの世界予測

出版:MarketsandMarkets(マーケッツアンドマーケッツ) 出版年月:2023年6月

栄養補助食品市場 : 種類 (植物、ビタミン、ミネラル、アミノ酸、酵素、プロバイオティクス)、機能、使用方法、対象消費者、流通チャネル (薬局、スーパーマーケット/ハイパーマーケット、オンライン)、 地域別 – 2028年までの世界予測
Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Function, Mode of Application, Target Consumer, Distribution Channel (Pharmacy, Supermarket/Hypermarket, Online) and Region – Global Forecast to 2028

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According to MarketsandMarkets, the dietary supplements market size is estimated to be valued at USD 167.5 billion in 2023 and is projected to reach USD 239.4 billion by 2028, recording a CAGR of 7.4% in terms of value. Various factors, such as increasing health awareness, rising demand for preventive healthcare, aging population, expanding e-commerce, and the preference for natural and sustainable products drive the market.

栄養補助食品市場 : 種類 (植物、ビタミン、ミネラル、アミノ酸、酵素、プロバイオティクス)、機能、使用方法、対象消費者、流通チャネル (薬局、スーパーマーケット/ハイパーマーケット、オンライン)、 地域別 - 2028年までの世界予測 Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Function, Mode of Application, Target Consumer, Distribution Channel (Pharmacy, Supermarket/Hypermarket, Online) and Region - Global Forecast to 2028
Dietary supplements are used to supplement the diet and provide essential nutrients, vitamins, minerals, herbs, or other beneficial substances. They help support overall health, fill nutritional gaps, and address specific health concerns. Dietary supplements come in various forms such as tablets, capsules, powders, liquids, soft gels, and gel capsules. They can be taken as additional supplements to enhance nutrient intake, as medicinal supplements to address specific deficiencies or health conditions, or as sports nutrition supplements to enhance athletic performance and support muscle recovery. These different types and applications of dietary supplements cater to a wide range of health and wellness needs.

栄養補助食品市場 : 種類 (植物、ビタミン、ミネラル、アミノ酸、酵素、プロバイオティクス)、機能、使用方法、対象消費者、流通チャネル (薬局、スーパーマーケット/ハイパーマーケット、オンライン)、 地域別 - 2028年までの世界予測 Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Function, Mode of Application, Target Consumer, Distribution Channel (Pharmacy, Supermarket/Hypermarket, Online) and Region - Global Forecast to 2028

The dietary supplements market is expected to witness significant growth during the forecast period increasing demand for health and wellness products, preventive healthcare, and the trend toward self-care and personal well-being. Manufacturers are continuously investing and expanding their market to meet the growing demand for dietary supplements. For example, Nestlé strengthens its presence in the Brazilian dietary supplements market with the acquisition of PurVida, Brazil.

“By type, the Vitamins segment is the largest segment during the forecast period.”
Vitamins play a crucial role in maintaining overall health and are essential for various bodily functions. Factors driving the growth of the vitamin segment include increasing health awareness, rising prevalence of vitamin deficiencies, and a growing focus on preventive healthcare. Consumers are seeking to fill nutritional gaps through vitamin supplementation to support their well-being. The availability of a wide range of vitamin formulations, including single vitamins or multivitamin combinations, caters to diverse consumer needs. With the increasing emphasis on maintaining optimal nutrition, the vitamin segment is expected to witness significant growth in the dietary supplements market.
“By function, the additional supplements segment is expected to grow at the highest growth rate during the forecast period.”
Additional supplements encompass a wide range of products aimed at supporting overall health and well-being. These supplements provide additional nutrients, such as vitamins, minerals, antioxidants, or herbal extracts, to supplement the daily diet and fill nutritional gaps. The increasing demand for preventive healthcare and the growing emphasis on maintaining optimal nutrition are driving the growth of the additional supplements segment. Consumers are seeking these supplements to enhance their overall health, boost immune function, support energy levels, and promote specific health benefits. The availability of a diverse range of additional supplements catering to various health concerns contributes to the segment’s dominance in the dietary supplements market.
“By mode of application, the liquid segment is projected to grow at the highest CAGR in the dietary supplements markets.”
The popularity of liquid dietary supplements can be attributed to several factors. Liquids offer convenience and ease of consumption, especially for individuals who have difficulty swallowing pills or capsules. They provide a quick and efficient way to deliver nutrients to the body. Liquid supplements often have faster absorption rates compared to other forms, allowing for quicker nutrient uptake. Additionally, liquids are highly versatile, as they can be formulated with various ingredients, flavors, and concentrations to meet specific consumer preferences and health needs. The liquid segment’s growth is driven by the demand for convenient, fast-acting, and customizable dietary supplements.

栄養補助食品市場 : 種類 (植物、ビタミン、ミネラル、アミノ酸、酵素、プロバイオティクス)、機能、使用方法、対象消費者、流通チャネル (薬局、スーパーマーケット/ハイパーマーケット、オンライン)、 地域別 - 2028年までの世界予測 Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Function, Mode of Application, Target Consumer, Distribution Channel (Pharmacy, Supermarket/Hypermarket, Online) and Region - Global Forecast to 2028
“By target consumer, the adult segment is expected to dominate the market during the forecast period.”
The adult segment is projected to dominate the dietary supplements market during the forecast period. Several factors contribute to this dominance. Adults generally have higher purchasing power and a greater emphasis on maintaining their health and well-being. They are more likely to proactively seek out dietary supplements to support their nutritional needs and address specific health concerns. The adult population encompasses a wide range of age groups, each with different nutritional requirements. This diversity drives the demand for a variety of dietary supplements tailored to address specific age-related concerns, such as bone health, heart health, cognitive function, and immune support. The adult segment’s dominance reflects the significant market potential and wide-ranging needs within this consumer group.
“By distribution channel, the online segment is expected to grow at a significant CAGR during the forecast period.”
The online segment is projected to be the largest distribution channel within the dietary supplements market during the forecast period. Several factors contribute to the dominance of the online segment. The increasing penetration of e-commerce platforms and the growing trend of online shopping have made dietary supplements easily accessible to consumers. Online platforms offer a wide range of products, enabling consumers to explore a broader selection and compare prices conveniently. The online segment provides a platform for direct-to-consumer brands and smaller supplement manufacturers to reach a wider audience without the need for extensive physical distribution networks. Additionally, the convenience, 24/7 availability, and doorstep delivery offered by online channels align with consumer preferences for seamless shopping experiences, contributing to the online segment’s market dominance.

栄養補助食品市場 : 種類 (植物、ビタミン、ミネラル、アミノ酸、酵素、プロバイオティクス)、機能、使用方法、対象消費者、流通チャネル (薬局、スーパーマーケット/ハイパーマーケット、オンライン)、 地域別 - 2028年までの世界予測 Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Function, Mode of Application, Target Consumer, Distribution Channel (Pharmacy, Supermarket/Hypermarket, Online) and Region - Global Forecast to 2028
“Asia Pacific market is estimated to be the fastest-growing region in the dietary supplements market.”
Asia Pacific is poised to be the fastest-growing region in the dietary supplements market during the forecast period. Several factors contribute to this growth. The region is experiencing rapid urbanization, along with rising disposable incomes and a growing middle class, leading to increased consumer spending on health and wellness products. There is a rising awareness of preventive healthcare and a shift towards proactive approaches to well-being among consumers in the region. Moreover, the popularity of traditional medicine and herbal supplements, coupled with a strong cultural inclination towards natural and holistic remedies, further drives the demand for dietary supplements. The expanding e-commerce landscape in the Asia Pacific provides convenient access to a wide variety of dietary supplements, bolstering market growth in the region.

栄養補助食品市場 : 種類 (植物、ビタミン、ミネラル、アミノ酸、酵素、プロバイオティクス)、機能、使用方法、対象消費者、流通チャネル (薬局、スーパーマーケット/ハイパーマーケット、オンライン)、 地域別 - 2028年までの世界予測 Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Function, Mode of Application, Target Consumer, Distribution Channel (Pharmacy, Supermarket/Hypermarket, Online) and Region - Global Forecast to 2028
Breakdown of Primaries:
In-depth interviews were conducted with various key industry participants, subject-matter experts, C-level executives of key market players, and industry consultants, among other experts, to obtain and verify critical qualitative and quantitative information, as well as to assess future market prospects. The distribution of primary interviews is as follows:
By Value Chain: Demand side- 41%, Supply side- 59%
By Designation: CXOs- 33%, Managers- 25%, Executives- 42%
By Region: Asia Pacific- 30%, Europe- 29%, North America- 24%, and RoW – 17%

Key players operating in this market are Nestle (Switzerland), Abbott (US), Amway Corp (US), Pfizer Inc. (US), ADM (US), International Flavors & Fragrance (US), and Otsuka Holdings Co., Ltd (Japan).

栄養補助食品市場 : 種類 (植物、ビタミン、ミネラル、アミノ酸、酵素、プロバイオティクス)、機能、使用方法、対象消費者、流通チャネル (薬局、スーパーマーケット/ハイパーマーケット、オンライン)、 地域別 - 2028年までの世界予測 Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Function, Mode of Application, Target Consumer, Distribution Channel (Pharmacy, Supermarket/Hypermarket, Online) and Region - Global Forecast to 2028
Research Coverage:

This research report categorizes the Dietary supplements market by Type (Botanicals, Vitamins, Minerals, Amino acids, Enzymes, Probiotics, and Other Dietary Supplements), by Function (Additional Supplement, Medical Supplement, Sports Nutrition Supplements), by Mode of Application (Tablets, Capsules, Liquid, Powder, Soft gels, Gel caps), by Target Consumer ( Infants, Children, Adults, Pregnant Women and Elderly), by Distribution Channel (Pharmacy, Supermarket/Hypermarket and Online) and Region (North America, Europe, Asia Pacific, South America and RoW). The report’s scope covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the dietary supplements market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions, new product launches, mergers & acquisitions, partnerships, agreements, and other recent developments in the dietary supplements market. Competitive analysis of coming startups in the dietary supplements market is covered in this report.

Reasons to buy this report:

The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall dietary supplements market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:
• Analysis of key drivers (shift in consumer preferences towards health and prevention, the rising burden of chronic ailments, the increasing use of supplements among the geriatric population, and the growing retail sales of functional foods), restraints (the high cost of supplements, the significant investments required for research and development and cost of clinical trials), opportunities (shift towards plant-based supplements, driven by increasing consumer awareness of micronutrient deficiencies and government mandates related to food fortification), and challenges (Consumer skepticism and the presence of fake supplements associated with nutraceutical products and Challenging regulatory environment) influencing the growth of the dietary supplements market

• Product Development/Innovation: Detailed insights on coming technologies, R&D activities, and product launches in the dietary supplements market.

• Market Development: Comprehensive information about lucrative markets – the report analyses the dietary supplements market across varied regions.

• Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the dietary supplements market.

• Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Nestle, Abbott, Amway Corp, Pfizer Inc., ADM, and among others in the dietary supplements market.


目次

1 INTRODUCTION 44
1.1 STUDY OBJECTIVES 44
1.2 MARKET DEFINITION 44
1.3 STUDY SCOPE 45
FIGURE 1 MARKET SEGMENTATION 45
1.3.1 INCLUSIONS & EXCLUSIONS 45
1.3.2 REGIONS COVERED 46
1.4 YEARS CONSIDERED 47
1.5 CURRENCY CONSIDERED 47
TABLE 1 USD EXCHANGE RATES CONSIDERED, 2018–2022 48
1.6 UNIT CONSIDERED 48
1.7 STAKEHOLDERS 48
1.8 SUMMARY OF CHANGES 49
1.9 RECESSION IMPACT ANALYSIS 49
2 RESEARCH METHODOLOGY 50
2.1 RESEARCH DATA 50
FIGURE 2 DIETARY SUPPLEMENTS MARKET: RESEARCH DESIGN 50
2.1.1 SECONDARY DATA 51
2.1.1.1 Key data from secondary sources 51
2.1.2 PRIMARY DATA 51
2.1.2.1 Key data from primary sources 52
2.1.2.2 Key industry insights 52
2.1.2.3 Breakdown of primary interviews 53
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 53
2.1.2.4 Primary sources 54
2.2 MARKET SIZE ESTIMATION 54
2.2.1 APPROACH ONE: BOTTOM-UP 55
FIGURE 4 DIETARY SUPPLEMENTS MARKET: APPROACH ONE (BOTTOM-UP APPROACH) 55
2.2.2 APPROACH TWO: TOP-DOWN 56
FIGURE 5 DIETARY SUPPLEMENTS MARKET: TOP-DOWN APPROACH 56
2.3 DATA TRIANGULATION 57
FIGURE 6 DATA TRIANGULATION METHODOLOGY 57
2.4 RESEARCH ASSUMPTIONS 58
FIGURE 7 ASSUMPTIONS 58
2.5 LIMITATIONS 59
FIGURE 8 STUDY LIMITATIONS AND RISK ASSESSMENT 59

2.6 RECESSION IMPACT ON DIETARY SUPPLEMENTS MARKET 59
2.6.1 MACROINDICATORS OF RECESSION 59
FIGURE 9 INDICATORS OF RECESSION 60
FIGURE 10 WORLD INFLATION RATE, 2011–2021 60
FIGURE 11 GLOBAL GDP, 2011–2021 (USD TRILLION) 61
FIGURE 12 RECESSION INDICATORS AND THEIR IMPACT ON DIETARY SUPPLEMENTS MARKET 62
FIGURE 13 GLOBAL DIETARY SUPPLEMENTS MARKET: EARLIER FORECAST VS. RECESSION FORECAST 63
3 EXECUTIVE SUMMARY 64
TABLE 2 DIETARY SUPPLEMENTS MARKET SNAPSHOT, 2023 VS. 2028 65
FIGURE 14 DIETARY SUPPLEMENTS MARKET SIZE, BY TYPE, 2023 VS. 2028 (USD MILLION) 65
FIGURE 15 DIETARY SUPPLEMENTS MARKET SIZE, BY MODE OF APPLICATION, 2023 VS. 2028 (USD MILLION) 66
FIGURE 16 DIETARY SUPPLEMENTS MARKET SIZE, BY FUNCTION, 2023 VS. 2028 (USD MILLION) 66
FIGURE 17 DIETARY SUPPLEMENTS MARKET SIZE, BY TARGET CONSUMER, 2023 VS. 2028 (USD MILLION) 67
FIGURE 18 DIETARY SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS. 2028 (USD MILLION) 67
FIGURE 19 REGIONAL SNAPSHOT OF DIETARY SUPPLEMENTS MARKET 68
4 PREMIUM INSIGHTS 69
4.1 ATTRACTIVE OPPORTUNITIES FOR KEY PLAYERS IN DIETARY SUPPLEMENTS MARKET 69
FIGURE 20 EMERGING DEMAND FOR PERSONALIZED NUTRITION TO PRESENT OPPORTUNITIES FOR MARKET GROWTH 69
4.2 GLOBAL DIETARY SUPPLEMENTS MARKET: GROWTH RATES OF MAJOR REGIONAL SUBMARKETS 70
FIGURE 21 INDIA TO BE FASTEST-GROWING MARKET FOR DIETARY SUPPLEMENTS DURING FORECAST PERIOD 70
4.3 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY TYPE & KEY COUNTRY 71
FIGURE 22 VITAMINS TO ACCOUNT FOR LARGEST SHARE IN ASIA PACIFIC DIETARY SUPPLEMENTS MARKET 71
4.4 GLOBAL DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION & REGION 72
FIGURE 23 ASIA PACIFIC AND TABLETS SEGMENT PROJECTED TO DOMINATE MARKET 72
4.5 GLOBAL DIETARY SUPPLEMENTS MARKET, BY TYPE 73
FIGURE 24 VITAMINS PROJECTED TO DOMINATE DURING FORECAST PERIOD 73
4.6 GLOBAL DIETARY SUPPLEMENTS MARKET, BY FUNCTION 73
FIGURE 25 ADDITIONAL SUPPLEMENTS SEGMENT PROJECTED TO DOMINATE DIETARY SUPPLEMENTS MARKET 73
4.7 GLOBAL DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER 74
FIGURE 26 ADULTS PROJECTED TO DOMINATE DIETARY SUPPLEMENTS MARKET 74
4.8 GLOBAL DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL 74
FIGURE 27 ONLINE SEGMENT PROJECTED TO DOMINATE DIETARY SUPPLEMENTS MARKET 74
5 MARKET OVERVIEW 75
5.1 INTRODUCTION 75
5.2 MACROECONOMIC FACTORS 75
5.2.1 RISING PREVALENCE OF CHRONIC DISEASES 75
FIGURE 28 CHRONIC DISEASES: TOP CAUSES OF DEATH WORLDWIDE AMONG ALL AGES IN 2019 76
FIGURE 29 AVERAGE DAILY DEATHS IN US DUE TO DIFFERENT DISEASES, 2020 76
5.3 MARKET DYNAMICS 78
FIGURE 30 MARKET DYNAMICS: DIETARY SUPPLEMENTS MARKET 78
5.3.1 DRIVERS 78
5.3.1.1 Shift in consumer preferences due to increasing focus on health 78
5.3.1.2 Rising healthcare burden due to chronic ailments 79
FIGURE 31 HEALTH EXPENDITURE, BY CATEGORY AND SOURCE OF FUNDS IN USD TRILLION 79
5.3.1.3 Rising geriatric population and their growing use of dietary supplements 80
FIGURE 32 AGING POPULATION IN JAPAN, 2014–2020 80
FIGURE 33 PERCENTAGE OF US ADULTS TAKING DIETARY SUPPLEMENTS, 2018 81
5.3.1.4 Growing retail sales of functional foods 81
FIGURE 34 RETAIL SALES OF FUNCTIONAL AND FORTIFIED FOOD PRODUCTS IN AUSTRALIA, 2018–2022 (USD MILLION) 82
5.3.2 RESTRAINTS 82
5.3.2.1 High cost of dietary supplements 82
5.3.2.2 High R&D investments and cost of clinical trials 83
5.3.3 OPPORTUNITIES 83
5.3.3.1 Shift toward plant-based supplements 83
FIGURE 35 PLANT-BASED FOODS SALES (USD BILLION) 84
5.3.3.2 Consumer awareness about micronutrient deficiencies 84
TABLE 3 FOODS BOOSTING IMMUNE SYSTEM 85
TABLE 4 MICRONUTRIENT DEFICIENCY CONDITIONS AND WORLDWIDE PREVALENCE 85
5.3.3.3 Government mandates related to food fortification 86
TABLE 5 WIDELY USED FORTIFIED FOODS 86
5.3.4 CHALLENGES 87
5.3.4.1 Consumer skepticism and fake supplements associated with nutraceutical products 87
5.3.4.2 Challenging regulatory environment 88

6 INDUSTRY TRENDS 89
6.1 INTRODUCTION 89
6.2 TRENDS IMPACTING CUSTOMERS’ BUSINESSES 89
FIGURE 36 REVENUE SHIFT FOR DIETARY SUPPLEMENTS MARKET 89
6.3 PRICING ANALYSIS 90
6.3.1 AVERAGE SELLING PRICE TREND ANALYSIS 90
TABLE 6 DIETARY SUPPLEMENTS MARKET: AVERAGE SELLING PRICE FOR BOTANICALS, BY REGION, 2020–2022 (USD/TON) 90
TABLE 7 DIETARY SUPPLEMENTS MARKET: AVERAGE SELLING PRICE FOR VITAMINS, BY REGION, 2020–2022 (USD/TON) 91
TABLE 8 DIETARY SUPPLEMENTS MARKET: AVERAGE SELLING PRICE FOR MINERALS, BY REGION, 2020–2022 (USD/TON) 91
TABLE 9 DIETARY SUPPLEMENTS MARKET: AVERAGE SELLING PRICE FOR AMINO ACIDS, BY REGION, 2020–2022 (USD/TON) 91
TABLE 10 DIETARY SUPPLEMENTS MARKET: AVERAGE SELLING PRICE FOR ENZYMES, BY REGION, 2020–2022 (USD/TON) 92
TABLE 11 DIETARY SUPPLEMENTS MARKET: AVERAGE SELLING PRICE FOR PROBIOTICS, BY REGION, 2020–2022 (USD/TON) 92
TABLE 12 DIETARY SUPPLEMENTS MARKET: AVERAGE SELLING PRICE FOR OTHER DIETARY SUPPLEMENTS, BY REGION, 2020–2022 (USD/TON) 92
6.4 VALUE CHAIN 93
6.4.1 RESEARCH & DEVELOPMENT 93
6.4.2 SOURCING 93
6.4.3 MANUFACTURING 93
6.4.4 PACKAGING AND STORAGE 94
6.4.5 DISTRIBUTION 94
6.4.6 END USERS 94
FIGURE 37 VALUE CHAIN ANALYSIS OF DIETARY SUPPLEMENTS MARKET 94
6.5 MARKET MAPPING AND ECOSYSTEM OF DIETARY SUPPLEMENTS 94
6.5.1 DEMAND SIDE 94
6.5.2 SUPPLY SIDE 95
FIGURE 38 DIETARY SUPPLEMENTS MARKET MAP 95
6.5.2.1 Technology providers 96
6.5.2.2 Ingredient and raw material providers 96
6.5.2.3 Regulatory bodies & certification providers 96
TABLE 13 DIETARY SUPPLEMENTS MARKET: SUPPLY CHAIN (ECOSYSTEM) 97
6.6 TRADE DATA: DIETARY SUPPLEMENTS MARKET 98
TABLE 14 IMPORTER AND EXPORTER OF VITAMINS, BY COUNTRY, 2021 (TONS) 98
TABLE 15 TOP 10 IMPORTERS AND EXPORTERS OF LACTOBACILLUS (PROBIOTICS), 2021 (KG) 98
6.7 PORTER’S FIVE FORCES ANALYSIS 99
TABLE 16 DIETARY SUPPLEMENTS MARKET: PORTER’S FIVE FORCES ANALYSIS 99
6.7.1 INTENSITY OF COMPETITIVE RIVALRY 99
6.7.2 BARGAINING POWER OF SUPPLIERS 100
6.7.3 BARGAINING POWER OF BUYERS 100
6.7.4 THREAT OF SUBSTITUTES 100
6.7.5 THREAT OF NEW ENTRANTS 101
6.8 TECHNOLOGY ANALYSIS 101
6.8.1 FOOD MICROENCAPSULATION 101
6.8.1.1 Encapsulation of omega-3 to mask odor 102
6.8.2 BIOTECHNOLOGY 102
6.8.3 INNOVATIVE AND DISRUPTIVE TECHNOLOGIES 102
6.8.3.1 Robotics to be key technological trend leading to innovations 102
6.8.3.2 3D printing of dietary supplements 103
6.9 PATENT ANALYSIS 103
FIGURE 39 NUMBER OF PATENTS GRANTED BETWEEN 2013 AND 2023 104
TABLE 17 PATENTS PERTAINING TO DIETARY SUPPLEMENTS, 2020–2023 105
6.10 KEY CONFERENCES & EVENTS IN 2022–2023 111
TABLE 18 KEY CONFERENCES & EVENTS RELATED TO DIETARY SUPPLEMENTS,
2023–2024 111
6.11 TARIFF AND REGULATORY LANDSCAPE 112
6.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 112
TABLE 19 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 112
TABLE 20 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 114
TABLE 21 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 115
TABLE 22 REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 115
6.12 GLOBAL REGULATION OF HERBALS AND DIETARY SUPPLEMENTS 116
6.12.1 US 116
6.12.1.1 Longevity of tablet form to drive market growth 116
6.12.1.1.1 Dietary supplements 116
6.12.1.1.2 Functional beverages 117
6.12.1.1.3 FDA Dietary Supplements – Specific Requirements and Guidance 117
6.12.1.1.4 New dietary ingredients 117
6.12.1.1.5 Current good manufacturing practices 117
6.12.1.1.6 Botanicals 118
6.12.1.1.7 Probiotics 118
6.12.1.1.8 Path for approval of herbal products by FDA 118
6.12.1.1.9 Manufacturing dietary supplements 118
6.12.1.1.10 Global Standards for Evaluation of Probiotics 119
6.12.1.1.11 Regulation of probiotics as dietary supplements 119

TABLE 23 RDI FOR VITAMINS AND MINERALS ESSENTIAL IN HUMAN NUTRITION 120
6.12.2 CANADA 121
6.12.2.1 Dietary supplements 121
6.12.2.1.1 Regulatory compliance 121
6.12.2.1.2 Licensing requirement 121
6.12.2.1.3 Product licensing 121
6.12.2.1.4 Site licensing 122
6.12.2.1.5 Natural and Non-prescription Health Products Directorate (NNHPD) 122
6.12.2.1.6 Marketed Health Products Directorate (MHPD) 122
6.12.2.1.7 Health Products and Food Branch Inspectorate (HPFBI) 122
6.12.2.1.8 Content and composition of natural health products in Canada 122
6.12.2.1.8.1 Vitamin and minerals 122
6.12.2.1.9 Probiotics 123
6.12.2.1.10 Nutritional supplements 123
TABLE 24 DIETARY REFERENCE INTAKES 123
6.12.3 MEXICO 126
6.12.3.1 Dietary supplements & functional foods 126
TABLE 25 RECOMMENDED VITAMIN LEVELS 127
TABLE 26 QUANTITY OF MINERALS AND THEIR LIMITS 128
6.12.4 GERMANY 128
6.12.4.1 Dietary supplements 128
TABLE 27 RECOMMENDED MAXIMUM LEVELS FOR ADDITION OF VITAMINS TO FOOD SUPPLEMENTS AND CONVENTIONAL FOODS 129
TABLE 28 RECOMMENDED MAXIMUM LEVELS FOR ADDITION OF MINERALS AND TRACE ELEMENTS TO FOOD SUPPLEMENTS AND CONVENTIONAL FOODS 131
6.12.5 UK 133
6.12.5.1 Dietary supplements 133
6.12.5.2 Herbal products 134
TABLE 29 DAILY REFERENCE INTAKES FOR VITAMIN AND MINERALS 135
6.12.6 FRANCE 136
6.12.6.1 Dietary supplements 136
TABLE 30 VITAMINS: MAXIMUM DAILY USE 136
TABLE 31 MINERALS: MAXIMUM DAILY USE 137
6.12.6.2 Botanicals 137
6.12.7 SPAIN 138
6.12.7.1 Dietary supplements 138
6.12.7.2 Botanicals 138
6.12.8 CHINA 139
6.12.8.1 Functional foods 139
TABLE 32 CATEGORIES WITH REGARD TO FUNCTIONAL FOODS AND LEGISLATIVE CRITERIA OF HEALTH CLAIMS 139
6.12.8.2 Dietary supplements 140
6.12.8.3 Relevant regulation on health food 140
6.12.9 INDIA 141
6.12.9.1 Dietary supplements 141
TABLE 33 DIFFERENT CATEGORIES OF PRODUCTS COVERED UNDER NUTRACEUTICAL REGULATIONS 142
TABLE 34 VALUES FOR VITAMINS ALLOWED TO BE USED IN FOOD FOR SPECIAL DIETARY USE AND SPECIAL MEDICAL PURPOSE (OTHER THAN THOSE INTENDED FOR USE IN INFANT FORMULA) 145
TABLE 35 VALUES FOR MINERALS AND TRACE ELEMENTS ALLOWED TO BE USED IN FOOD FOR SPECIAL DIETARY USE AND SPECIAL MEDICAL PURPOSE (OTHER THAN THOSE INTENDED FOR USE IN INFANT FORMULA) 146
6.12.10 JAPAN 146
6.12.10.1 Dietary supplements 146
6.12.11 AUSTRALIA & NEW ZEALAND 147
6.12.11.1 Dietary supplements 147
6.12.11.2 Vitamins and minerals 149
TABLE 36 VITAMINS 149
TABLE 37 MINERALS 149
6.12.12 BRAZIL 149
6.12.12.1 Dietary supplements 149
6.12.12.2 Nutrients, bioactive substances, and enzymes 150
6.12.12.3 Probiotics 150
6.12.12.4 Herbal medicines 151
6.12.13 ARGENTINA 151
6.12.13.1 Functional foods 151
TABLE 38 RECOMMENDED DAILY INTAKE VALUES OF NUTRIENTS (IDR) OF VOLUNTARY DECLARATION: VITAMINS AND MINERALS 151
6.12.13.2 Dietary supplements 152
6.12.13.3 Vitamins and minerals 153
6.12.13.4 Herbal substances 153
6.12.14 COLOMBIA 153
6.12.14.1 Dietary supplements 153
6.12.14.2 Vitamins and minerals 154
6.12.14.3 Herbal substances 154
6.12.14.4 Other substances 154
TABLE 39 DAILY REFERENCE VALUES AND TOLERABLE MAXIMUM INTAKE LEVEL OF VITAMINS, MINERALS, AND TRACE ELEMENTS FOR DIETARY SUPPLEMENTS 154
6.12.15 AFRICA 156
6.12.15.1 Functional foods 156
6.12.15.2 Dietary supplements 156
6.12.15.3 Registrations in South Africa 157
6.12.15.4 Composition of supplements in South Africa 157
6.12.16 MIDDLE EAST 158
6.12.16.1 Dietary supplements 158
TABLE 40 VITAMINS: RECOMMENDED DIETARY ALLOWANCE (RDA) AND ADEQUATE INTAKE (AI) (FOOD DOME DIETARY GUIDELINES OF ARAB COUNTRIES – ARAB CENTRE FOR NUTRITION – KINGDOM OF BAHRAIN) 159
TABLE 41 MINERALS: RECOMMENDED DIETARY ALLOWANCE (RDA) AND ADEQUATE INTAKE (AI) (FOOD DOME DIETARY GUIDELINES OF ARAB COUNTRIES – ARAB CENTRE FOR NUTRITION – KINGDOM OF BAHRAIN) 161
6.13 KEY STAKEHOLDERS AND BUYING CRITERIA 162
6.13.1 KEY STAKEHOLDERS AND BUYING CRITERIA 163
FIGURE 40 INFLUENCE OF STAKEHOLDERS ON BUYING DIETARY SUPPLEMENTS FOR DIFFERENT END-USE APPLICATIONS 163
6.13.2 BUYING CRITERIA 163
FIGURE 41 KEY BUYING CRITERIA FOR TOP MODES OF APPLICATION 163
TABLE 42 KEY BUYING CRITERIA FOR KEY MODES OF APPLICATION 164
6.14 CASE STUDIES 164
TABLE 43 CASE STUDY: SAFETY ASSESSMENT AND CERTIFICATION DEMAND BY INDUSTRY PLAYERS TO ENSURE TRANSPARENCY 164
TABLE 44 CASE STUDY: COMPANIES FOCUSED ON DEVELOPING FLAVORED DIETARY SUPPLEMENT PRODUCTS 164
TABLE 45 CASE STUDY: US-BASED FIRM STARTED OFFERING EASY-TO-USE AND EFFICIENT-TO-TAKE VITAMIN AND MINERAL PILLS THAT DISSOLVE INSTANTLY 165
7 DIETARY SUPPLEMENTS MARKET, BY TYPE 166
7.1 INTRODUCTION 167
FIGURE 42 DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023 VS. 2028 (USD MILLION) 167
TABLE 46 DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 168
TABLE 47 DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 168
TABLE 48 DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (KT) 169
TABLE 49 DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (KT) 169
7.2 BOTANICALS 169
7.2.1 RISING DEMAND FOR PLANT-BASED FOOD PRODUCTS TO PROPEL MARKET GROWTH 169
TABLE 50 BOTANICAL SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 171
TABLE 51 BOTANICAL SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 171
TABLE 52 BOTANICAL SUPPLEMENTS MARKET, BY REGION, 2018–2022 (KT) 172
TABLE 53 BOTANICAL SUPPLEMENTS MARKET, BY REGION, 2023–2028 (KT) 172
7.3 VITAMINS 172
7.3.1 DEFICIENCY OF VITAMINS TO BE KEY FACTOR DRIVING THEIR USAGE 172
TABLE 54 VITAMIN SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 174
TABLE 55 VITAMIN SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 174
TABLE 56 VITAMIN SUPPLEMENTS MARKET, BY REGION, 2018–2022 (KT) 175
TABLE 57 VITAMIN SUPPLEMENTS MARKET, BY REGION, 2023–2028 (KT) 175

7.4 MINERALS 175
7.4.1 RISING AWARENESS ABOUT IMPORTANCE OF MINERALS TO SUPPORT MARKET GROWTH 175
TABLE 58 MINERALS: USAGE AND SOURCES 176
TABLE 59 TRACE ELEMENTS (MINERALS): USAGE AND SOURCES 177
TABLE 60 MINERAL SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 178
TABLE 61 MINERAL SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 178
TABLE 62 MINERAL SUPPLEMENTS MARKET, BY REGION, 2018–2022 (KT) 178
TABLE 63 MINERAL SUPPLEMENTS MARKET, BY REGION, 2023–2028 (KT) 179
7.5 AMINO ACIDS 179
7.5.1 NEED TO IMPROVE METABOLIC HEALTH TO TRIGGER DEMAND FOR AMINO ACIDS 179
TABLE 64 AMINO ACID SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 181
TABLE 65 AMINO ACID SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 181
TABLE 66 AMINO ACID SUPPLEMENTS MARKET, BY REGION, 2018–2022 (KT) 181
TABLE 67 AMINO ACID SUPPLEMENTS MARKET, BY REGION, 2023–2028 (KT) 182
7.6 ENZYMES 182
7.6.1 IMPORTANCE OF ENZYMES IN ALL METABOLIC PROCESSES TO DRIVE DEMAND 182
TABLE 68 ENZYME SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 184
TABLE 69 ENZYME SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 184
TABLE 70 ENZYME SUPPLEMENTS MARKET, BY REGION, 2018–2022 (KT) 184
TABLE 71 ENZYME SUPPLEMENTS MARKET, BY REGION, 2023–2028 (KT) 185
7.7 PROBIOTICS 185
7.7.1 SURGE IN DEMAND FOR FORTIFIED FOOD PRODUCTS TO DRIVE GROWTH OF PROBIOTICS SEGMENT 185
TABLE 72 PROBIOTIC SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 186
TABLE 73 PROBIOTIC SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 187
TABLE 74 PROBIOTIC SUPPLEMENTS MARKET, BY REGION, 2018–2022 (KT) 187
TABLE 75 PROBIOTIC SUPPLEMENTS MARKET, BY REGION, 2023–2028 (KT) 187
7.8 OTHER TYPES 188
TABLE 76 OTHER TYPES: DIETARY SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 189
TABLE 77 OTHER TYPES: DIETARY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 189
TABLE 78 OTHER TYPES: DIETARY SUPPLEMENTS MARKET, BY REGION, 2018–2022 (KT) 189
TABLE 79 OTHER TYPES: DIETARY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (KT) 190

8 DIETARY SUPPLEMENTS MARKET, BY FUNCTION 191
8.1 INTRODUCTION 192
FIGURE 43 DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023 VS. 2028 (USD MILLION) 192
TABLE 80 DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 193
TABLE 81 DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 193
8.2 ADDITIONAL SUPPLEMENTS 193
8.2.1 RISING NUMBER OF HEALTH-CONSCIOUS CONSUMERS TO DRIVE DEMAND FOR ADDITIONAL SUPPLEMENTS 193
TABLE 82 ADDITIONAL DIETARY SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 194
TABLE 83 ADDITIONAL DIETARY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 194
8.3 MEDICAL SUPPLEMENTS 194
8.3.1 GROWING AGING POPULATION TO BE IMPORTANT DEMOGRAPHIC FOR MEDICAL SUPPLEMENTS 194
TABLE 84 MEDICAL SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 195
TABLE 85 MEDICAL SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 195
8.4 SPORTS NUTRITION SUPPLEMENTS 195
8.4.1 INCREASED NUTRIENT REQUIREMENTS DUE TO DEMANDING PHYSICAL ACTIVITIES TO DRIVE GROWTH OF SPORTS NUTRITION SUPPLEMENTS 195
TABLE 86 SPORTS NUTRITION SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 196
TABLE 87 SPORTS NUTRITION SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 197
9 DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION 198
9.1 INTRODUCTION 199
FIGURE 44 DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION, 2023 VS. 2028 (USD MILLION) 199
TABLE 88 DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION, 2018–2022 (USD MILLION) 200
TABLE 89 DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION, 2023–2028 (USD MILLION) 200
9.2 TABLETS 200
9.2.1 LONGEVITY OF TABLET FORM TO DRIVE MARKET GROWTH 200
TABLE 90 TABLETS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 201
TABLE 91 TABLETS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 202
9.3 CAPSULES 202
9.3.1 EASE OF SWALLOWING AND VERSATILE FORMULATION OF CAPSULES TO DRIVE THEIR DEMAND 202
TABLE 92 CAPSULES: DIETARY SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 203
TABLE 93 CAPSULES: DIETARY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 203
9.4 LIQUID 203
9.4.1 ENHANCED ABSORPTION AND BIOAVAILABILITY TO DRIVE DEMAND FOR LIQUID DIETARY SUPPLEMENTS 203
TABLE 94 LIQUID: DIETARY SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 204
TABLE 95 LIQUID: DIETARY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 205
9.5 POWDER 205
9.5.1 EASY RELEASE OF ACTIVE INGREDIENTS TO DRIVE USAGE OF POWDER FORM 205
TABLE 96 POWDER: DIETARY SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 206
TABLE 97 POWDER: DIETARY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 206
9.6 SOFTGELS 207
9.6.1 RELATIVELY LOW COST OF SOFTGELS TO DRIVE MARKET GROWTH 207
TABLE 98 SOFTGELS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 208
TABLE 99 SOFTGELS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 208
9.7 GEL CAPS 208
9.7.1 CONSUMER PREFERENCES FOR EASY SWALLOWING AND POTENT NUTRIENT DELIVERY TO DRIVE DEMAND FOR GEL CAPS 208
TABLE 100 GEL CAPS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 209
TABLE 101 GEL CAPS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 209
10 DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER 210
10.1 INTRODUCTION 211
FIGURE 45 DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER, 2023 VS. 2028 (USD MILLION) 212
TABLE 102 DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER, 2018–2022 (USD MILLION) 212
TABLE 103 DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER, 2023–2028 (USD MILLION) 213
10.2 INFANTS 213
10.2.1 ESSENTIAL NUTRIENTS REQUIRED FOR INFANT NUTRITION TO TRIGGER DEMAND FOR DIETARY SUPPLEMENTS 213
TABLE 104 INFANTS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 214
TABLE 105 INFANTS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 214
10.3 CHILDREN 214
10.3.1 ENHANCING COGNITIVE HEALTH AND IMMUNITY TO PROPEL DEMAND FOR DIETARY SUPPLEMENTS AMONG CHILDREN 214
TABLE 106 CHILDREN: DIETARY SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 215
TABLE 107 CHILDREN: DIETARY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 215
10.4 ADULTS 216
10.4.1 ADDRESSING NUTRITIONAL DEFICIENCIES TO DRIVE DEMAND FOR DIETARY SUPPLEMENTS AMONG ADULTS 216
TABLE 108 ADULTS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 216
TABLE 109 ADULTS: DIETARY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 217
10.5 PREGNANT WOMEN 217
10.5.1 OPTIMIZING MATERNAL AND FETAL HEALTH TO LEAD TO RISING DEMAND FOR DIETARY SUPPLEMENTS DURING PREGNANCY 217
TABLE 110 PREGNANT WOMEN: DIETARY SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 218
TABLE 111 PREGNANT WOMEN: DIETARY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 218
10.6 ELDERLY 218
10.6.1 CONSUMPTION OF DIETARY SUPPLEMENTS BY ELDERLY TO SUPPORT NUTRITIONAL NEEDS AND ENSURE OPTIMAL HEALTH OUTCOME 218
TABLE 112 ELDERLY: DIETARY SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 219
TABLE 113 ELDERLY: DIETARY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 219
11 DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL 220
11.1 INTRODUCTION 221
FIGURE 46 DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2023 VS. 2028 (USD MILLION) 222
TABLE 114 DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2018–2022 (USD MILLION) 222
TABLE 115 DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2023–2028 (USD MILLION) 222
11.2 PHARMACY 223
11.2.1 TRUSTED ADVICE AND CONVENIENT ACCESS TO DRIVE DEMAND FOR DIETARY SUPPLEMENTS IN PHARMACIES 223
11.3 SUPERMARKET/HYPERMARKET 224
11.3.1 ACCESSIBILITY AND CONVENIENCE TO FUEL GROWTH OF DIETARY SUPPLEMENTS MARKET THROUGH HYPERMARKETS AND SUPERMARKETS 224
11.4 ONLINE 225
11.4.1 GROWTH OF E-COMMERCE TO FUEL DEMAND FOR DIETARY SUPPLEMENTS DUE TO COST-EFFECTIVE OPERATIONS AND EXPANDED MARKET REACH 225

12 DIETARY SUPPLEMENTS MARKET, BY REGION 226
12.1 INTRODUCTION 227
FIGURE 47 INDIA TO REGISTER HIGHEST CAGR IN GLOBAL DIETARY SUPPLEMENTS MARKET FROM 2023 TO 2028 228
TABLE 116 DIETARY SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 228
TABLE 117 DIETARY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 229
TABLE 118 DIETARY SUPPLEMENTS MARKET, BY REGION, 2018–2022 (KT) 229
TABLE 119 DIETARY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (KT) 229
12.2 NORTH AMERICA 230
FIGURE 48 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET SNAPSHOT 231
12.2.1 NORTH AMERICA: RECESSION IMPACT 231
FIGURE 49 NORTH AMERICA: DIETARY SUPPLEMENT MARKET: RECESSION IMPACT ANALYSIS 232
TABLE 120 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 233
TABLE 121 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 233
TABLE 122 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 233
TABLE 123 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 234
TABLE 124 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (KT) 234
TABLE 125 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (KT) 235
TABLE 126 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 235
TABLE 127 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 235
TABLE 128 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION, 2018–2022 (USD MILLION) 236
TABLE 129 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION, 2023–2028 (USD MILLION) 236
TABLE 130 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER, 2018–2022 (USD MILLION) 236
TABLE 131 NORTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER, 2023–2028 (USD MILLION) 237
12.2.2 US 237
12.2.2.1 US to be largest market for dietary supplements in North America 237
FIGURE 50 US: MOST POPULAR SUPPLEMENTS AMONG ADULTS 238
TABLE 132 US: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 238
TABLE 133 US: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 239
TABLE 134 US: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 239
TABLE 135 US: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 239
12.2.3 CANADA 240
12.2.3.1 Rise in prevalence of chronic diseases to fuel demand for dietary supplements in Canada 240
TABLE 136 CANADA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 240
TABLE 137 CANADA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 241
TABLE 138 CANADA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 241
TABLE 139 CANADA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 241
12.2.4 MEXICO 242
12.2.4.1 Malnutrition and obesity to trigger demand for dietary supplements 242
TABLE 140 MEXICO: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 243
TABLE 141 MEXICO: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 243
TABLE 142 MEXICO: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 243
TABLE 143 MEXICO: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 244
12.3 EUROPE 244
12.3.1 EUROPE: RECESSION IMPACT 245
TABLE 144 EUROPE: DIETARY SUPPLEMENTS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 246
TABLE 145 EUROPE: DIETARY SUPPLEMENTS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 246
TABLE 146 EUROPE: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 246
TABLE 147 EUROPE: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 247
TABLE 148 EUROPE: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (KT) 247
TABLE 149 EUROPE: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (KT) 247
TABLE 150 EUROPE: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 248
TABLE 151 EUROPE: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 248
TABLE 152 EUROPE: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION, 2018–2022 (USD MILLION) 248
TABLE 153 EUROPE: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION, 2023–2028 (USD MILLION) 249
TABLE 154 EUROPE: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER, 2018–2022 (USD MILLION) 249
TABLE 155 EUROPE: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER, 2023–2028 (USD MILLION) 249
12.3.2 GERMANY 250
12.3.2.1 Surge in demand for plant-based food products to fuel market growth 250
TABLE 156 GERMANY: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 251
TABLE 157 GERMANY: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 251
TABLE 158 GERMANY: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 251
TABLE 159 GERMANY: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 252
12.3.3 UK 252
12.3.3.1 Popularity of herbal and probiotic supplements in UK to boost demand 252
TABLE 160 UK: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 253
TABLE 161 UK: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 253
TABLE 162 UK: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 253
TABLE 163 UK: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 254
12.3.4 FRANCE 254
12.3.4.1 Government support for consumption of nutritional supplements to drive demand 254
TABLE 164 FRANCE: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 255
TABLE 165 FRANCE: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 255
TABLE 166 FRANCE: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 256
TABLE 167 FRANCE: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 256
12.3.5 ITALY 256
12.3.5.1 High prevalence of vitamin D deficiency to contribute to demand 256
TABLE 168 ITALY: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 257
TABLE 169 ITALY: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 258
TABLE 170 ITALY: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 258
TABLE 171 ITALY: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 258
12.3.6 SPAIN 259
12.3.6.1 Consumer preference for clean-label ingredients to bolster market growth 259
TABLE 172 SPAIN: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 259
TABLE 173 SPAIN: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 260
TABLE 174 SPAIN: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 260
TABLE 175 SPAIN: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 260
12.3.7 REST OF EUROPE 261
TABLE 176 REST OF EUROPE: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 261
TABLE 177 REST OF EUROPE: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 262
TABLE 178 REST OF EUROPE: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 262
TABLE 179 REST OF EUROPE: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 262
12.4 ASIA PACIFIC 263
12.4.1 ASIA PACIFIC: RECESSION IMPACT 263
FIGURE 51 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET SNAPSHOT 265
TABLE 180 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 266
TABLE 181 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 266
TABLE 182 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 266
TABLE 183 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 267
TABLE 184 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (KT) 267
TABLE 185 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (KT) 268
TABLE 186 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 268
TABLE 187 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 268
TABLE 188 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION, 2018–2022 (USD MILLION) 269
TABLE 189 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION, 2023–2028 (USD MILLION) 269
TABLE 190 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER, 2018–2022 (USD MILLION) 269
TABLE 191 ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER, 2023–2028 (USD MILLION) 270
12.4.2 CHINA 270
12.4.2.1 Elderly and millennial populations: Key users of dietary supplements 270
TABLE 192 CHINA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 271
TABLE 193 CHINA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 272
TABLE 194 CHINA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 272
TABLE 195 CHINA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 272
12.4.3 INDIA 273
12.4.3.1 Millennial population to drive demand for dietary supplements 273
TABLE 196 INDIA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 274
TABLE 197 INDIA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 274
TABLE 198 INDIA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 274
TABLE 199 INDIA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 275
12.4.4 JAPAN 275
12.4.4.1 Rise in aging population to drive demand for dietary supplements 275
TABLE 200 JAPAN: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 276
TABLE 201 JAPAN: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 276
TABLE 202 JAPAN: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 277
TABLE 203 JAPAN: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 277
12.4.5 AUSTRALIA & NEW ZEALAND 277
12.4.5.1 Prevalence of chronic diseases and obesity among consumers to support demand 277
TABLE 204 AUSTRALIA & NEW ZEALAND: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 278
TABLE 205 AUSTRALIA & NEW ZEALAND: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 278
TABLE 206 AUSTRALIA & NEW ZEALAND: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 279
TABLE 207 AUSTRALIA & NEW ZEALAND: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 279
12.4.6 REST OF ASIA PACIFIC 279
TABLE 208 REST OF ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 280
TABLE 209 REST OF ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 281
TABLE 210 REST OF ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 281
TABLE 211 REST OF ASIA PACIFIC: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 281

12.5 SOUTH AMERICA 282
12.5.1 SOUTH AMERICA: RECESSION IMPACT 282
TABLE 212 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY COUNTRY, 2018–2022 (USD MILLION) 283
TABLE 213 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 283
TABLE 214 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 284
TABLE 215 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 284
TABLE 216 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (KT) 285
TABLE 217 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (KT) 285
TABLE 218 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 285
TABLE 219 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 286
TABLE 220 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION, 2018–2022 (USD MILLION) 286
TABLE 221 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION, 2023–2028 (USD MILLION) 286
TABLE 222 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER, 2018–2022 (USD MILLION) 287
TABLE 223 SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER, 2023–2028 (USD MILLION) 287
12.5.2 BRAZIL 287
12.5.2.1 Increasing preference for functional food products to drive demand 287
TABLE 224 BRAZIL: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 288
TABLE 225 BRAZIL: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 288
TABLE 226 BRAZIL: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 289
TABLE 227 BRAZIL: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 289
12.5.3 ARGENTINA 289
12.5.3.1 Growing adoption of vegan diets: An avenue for herbal supplements 289
TABLE 228 ARGENTINA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 290
TABLE 229 ARGENTINA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 290
TABLE 230 ARGENTINA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 291
TABLE 231 ARGENTINA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 291
12.5.4 COLOMBIA 291
12.5.4.1 Concerns over poor dietary patterns to fuel growth of dietary supplements market 291
TABLE 232 COLOMBIA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 292
TABLE 233 COLOMBIA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 292
TABLE 234 COLOMBIA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 292
TABLE 235 COLOMBIA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 293
12.5.5 REST OF SOUTH AMERICA 293
TABLE 236 REST OF SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 294
TABLE 237 REST OF SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 294
TABLE 238 REST OF SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 294
TABLE 239 REST OF SOUTH AMERICA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 295
12.6 REST OF THE WORLD (ROW) 295
12.6.1 ROW: RECESSION IMPACT 296
TABLE 240 ROW: DIETARY SUPPLEMENTS MARKET, BY REGION, 2018–2022 (USD MILLION) 296
TABLE 241 ROW: DIETARY SUPPLEMENTS MARKET, BY REGION, 2023–2028 (USD MILLION) 296
TABLE 242 ROW: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 297
TABLE 243 ROW: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 297
TABLE 244 ROW: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (KT) 298
TABLE 245 ROW: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (KT) 298
TABLE 246 ROW: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 298
TABLE 247 ROW: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 299
TABLE 248 ROW: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION, 2018–2022 (USD MILLION) 299
TABLE 249 ROW: DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION, 2023–2028 (USD MILLION) 299
TABLE 250 ROW: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER, 2018–2022 (USD MILLION) 300
TABLE 251 ROW: DIETARY SUPPLEMENTS MARKET, BY TARGET CONSUMER, 2023–2028 (USD MILLION) 300
12.6.2 AFRICA 300
12.6.2.1 Rise in vitamin deficiency among women and children to fuel market growth 300
TABLE 252 AFRICA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 301
TABLE 253 AFRICA: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 302
TABLE 254 AFRICA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 302
TABLE 255 AFRICA: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 302
12.6.3 MIDDLE EAST 303
12.6.3.1 Use of dietary supplements for pharmaceuticals and sports nutrition to boost market growth 303
TABLE 256 MIDDLE EAST: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2018–2022 (USD MILLION) 304
TABLE 257 MIDDLE EAST: DIETARY SUPPLEMENTS MARKET, BY TYPE, 2023–2028 (USD MILLION) 304
TABLE 258 MIDDLE EAST: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2018–2022 (USD MILLION) 304
TABLE 259 MIDDLE EAST: DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2023–2028 (USD MILLION) 305
13 COMPETITIVE LANDSCAPE 306
13.1 INTRODUCTION 306
13.1.1 OVERVIEW 306
13.2 HISTORICAL REVENUE ANALYSIS OF KEY PLAYERS 307
FIGURE 52 REVENUE ANALYSIS OF KEY PLAYERS, 2020–2022 (USD BILLION) 307
13.3 ANNUAL REVENUE OF KEY PLAYERS VS. GROWTH 308
FIGURE 53 ANNUAL REVENUE FOR 2022 (USD BILLION) VS. REVENUE GROWTH, 2020–2022 (%) 308
13.4 EBITDA OF KEY PLAYERS 309
FIGURE 54 EBITDA, 2022 (USD BILLION) 309
13.5 STRATEGIES ADOPTED BY KEY PLAYERS 309
TABLE 260 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS 309
13.6 GLOBAL SNAPSHOT OF KEY MARKET PARTICIPANTS 314
FIGURE 55 DIETARY SUPPLEMENTS MARKET: GLOBAL SNAPSHOT OF KEY PARTICIPANTS, 2022 314
13.7 MARKET SHARE ANALYSIS 314
TABLE 261 MARKET SHARE ANALYSIS OF DIETARY SUPPLEMENTS, 2022 315
13.8 COMPANY EVALUATION QUADRANT (KEY PLAYERS) 315
13.8.1 STARS 315
13.8.2 PERVASIVE PLAYERS 315
13.8.3 EMERGING LEADERS 316
13.8.4 PARTICIPANTS 316
FIGURE 56 DIETARY SUPPLEMENTS MARKET: COMPANY EVALUATION QUADRANT, 2022 (KEY PLAYERS) 316
13.8.5 DIETARY SUPPLEMENTS MARKET: PRODUCT FOOTPRINT (KEY PLAYERS) 317
TABLE 262 COMPANY FOOTPRINT, BY TYPE (KEY PLAYERS) 317
TABLE 263 COMPANY FOOTPRINT, BY FUNCTION (KEY PLAYERS) 317
TABLE 264 COMPANY FOOTPRINT, BY REGION (KEY PLAYERS) 318
TABLE 265 COMPETITIVE BENCHMARKING (KEY PLAYERS) 318
13.9 DIETARY SUPPLEMENTS MARKET: EVALUATION QUADRANT OF STARTUPS/SMES 319
13.9.1 PROGRESSIVE COMPANIES 319
13.9.2 STARTING BLOCKS 319
13.9.3 RESPONSIVE COMPANIES 319
13.9.4 DYNAMIC COMPANIES 319
FIGURE 57 DIETARY SUPPLEMENTS MARKET: COMPANY EVALUATION QUADRANT, 2022 (STARTUPS/SMES) 320
TABLE 266 DIETARY SUPPLEMENTS MARKET: COMPETITIVE BENCHMARKING OF STARTUPS/SMES 321

13.10 COMPETITIVE SCENARIO 322
13.10.1 PRODUCT LAUNCHES 322
TABLE 267 DIETARY SUPPLEMENTS MARKET: PRODUCT LAUNCHES, 2019–2023 322
TABLE 268 DIETARY SUPPLEMENTS MARKET: DEALS, 2019–2022 323
TABLE 269 DIETARY SUPPLEMENTS MARKET: OTHERS, 2019–2022 330
14 COMPANY PROFILES 332
14.1 KEY PLAYERS 332
(Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))*
14.1.1 NESTLE 332
TABLE 270 NESTLE: BUSINESS OVERVIEW 332
FIGURE 58 NESTLE: COMPANY SNAPSHOT 333
TABLE 271 NESTLE: PRODUCTS OFFERED 334
TABLE 272 NESTLE: DEALS 338
14.1.2 ABBOTT 341
TABLE 273 ABBOTT: BUSINESS OVERVIEW 341
FIGURE 59 ABBOTT: COMPANY SNAPSHOT 342
TABLE 274 ABBOTT: PRODUCTS OFFERED 343
TABLE 275 ABBOTT: PRODUCT LAUNCHES 349
TABLE 276 ABBOTT: DEALS 350
14.1.3 AMWAY CORP 352
TABLE 277 AMWAY CORP: BUSINESS OVERVIEW 352
TABLE 278 AMWAY CORP: PRODUCTS OFFERED 353
TABLE 279 AMWAY CORP: PRODUCT LAUNCHES 353
TABLE 280 AMWAY CORP: DEALS 354
14.1.4 PFIZER INC. 355
TABLE 281 PFIZER INC.: BUSINESS OVERVIEW 355
FIGURE 60 PFIZER INC.: COMPANY SNAPSHOT 356
TABLE 282 PFIZER INC.: PRODUCTS OFFERED 357
TABLE 283 PFIZER, INC.: DEALS 358
14.1.5 ADM 360
TABLE 284 ADM: BUSINESS OVERVIEW 360
FIGURE 61 ADM: COMPANY SNAPSHOT 361
TABLE 285 ADM: PRODUCTS OFFERED 362
TABLE 286 ADM: DEALS 362
TABLE 287 ADM: OTHERS 364
14.1.6 INTERNATIONAL FLAVORS & FRAGRANCES INC. (IFF) 365
TABLE 288 INTERNATIONAL FLAVORS & FRAGRANCES INC.: BUSINESS OVERVIEW 365
FIGURE 62 INTERNATIONAL FLAVORS & FRAGRANCES INC.: COMPANY SNAPSHOT 366
TABLE 289 INTERNATIONAL FLAVORS & FRAGRANCES INC.: PRODUCTS OFFERED 367
TABLE 290 INTERNATIONAL FLAVORS & FRAGRANCES INC.: DEALS 371
TABLE 291 INTERNATIONAL FLAVORS & FRAGRANCES INC.: OTHERS 372
14.1.7 OTSUKA HOLDINGS CO., LTD. 373
TABLE 292 OTSUKA HOLDINGS CO., LTD.: BUSINESS OVERVIEW 373
FIGURE 63 OTSUKA HOLDINGS CO., LTD.: COMPANY SNAPSHOT 374
TABLE 293 OTSUKA HOLDINGS CO., LTD.: PRODUCTS OFFERED 374
TABLE 294 OTSUKA HOLDINGS CO., LTD.: DEALS 375
TABLE 295 OTSUKA HOLDINGS CO., LTD.: OTHERS 376
14.1.8 GLANBIA PLC 377
TABLE 296 GLANBIA PLC: BUSINESS OVERVIEW 377
FIGURE 64 GLANBIA PLC: COMPANY SNAPSHOT 378
TABLE 297 GLANBIA PLC: PRODUCTS OFFERED 378
TABLE 298 GLANBIA PLC: DEALS 380
14.1.9 GSK PLC. 382
TABLE 299 GSK PLC.: BUSINESS OVERVIEW 382
FIGURE 65 GSK PLC.: COMPANY SNAPSHOT 383
TABLE 300 GSK PLC.: PRODUCTS OFFERED 383
TABLE 301 GSK PLC.: DEALS 384
TABLE 302 GSK PLC.: OTHERS 384
14.1.10 BAYER AG 385
TABLE 303 BAYER AG: BUSINESS OVERVIEW 385
FIGURE 66 BAYER AG: COMPANY SNAPSHOT 386
TABLE 304 BAYER AG: PRODUCTS OFFERED 387
TABLE 305 BAYER AG: DEALS 387
TABLE 306 BAYER AG: OTHERS 388
14.2 OTHER PLAYERS 389
14.2.1 HERBALIFE INTERNATIONAL OF AMERICA, INC. 389
TABLE 307 HERBALIFE INTERNATIONAL OF AMERICA, INC.: BUSINESS OVERVIEW 389
FIGURE 67 HERBALIFE INTERNATIONAL OF AMERICA, INC.: COMPANY SNAPSHOT 390
TABLE 308 HERBALIFE INTERNATIONAL OF AMERICA, INC.: PRODUCTS OFFERED 390
TABLE 309 HERBALIFE INTERNATIONAL OF AMERICA, INC.: PRODUCT LAUNCHES 396
TABLE 310 HERBALIFE INTERNATIONAL OF AMERICA, INC.: DEALS 397
14.2.2 NATURE’S SUNSHINE PRODUCTS, INC. 398
TABLE 311 NATURE’S SUNSHINE PRODUCTS, INC.: BUSINESS OVERVIEW 398
FIGURE 68 NATURE’S SUNSHINE PRODUCTS, INC.: COMPANY SNAPSHOT 399
TABLE 312 NATURE’S SUNSHINE PRODUCTS, INC.: PRODUCTS OFFERED 399
TABLE 313 NATURE’S SUNSHINE PRODUCTS, INC.: PRODUCT LAUNCHES 412
14.2.3 BIONOVA LIFESCIENCES 413
TABLE 314 BIONOVA LIFESCIENCES: BUSINESS OVERVIEW 413
TABLE 315 BIONOVA LIFESCIENCES: PRODUCTS OFFERED 413
14.2.4 ARKOPHARMA 418
TABLE 316 ARKOPHARMA: BUSINESS OVERVIEW 418
TABLE 317 ARKOPHARMA: PRODUCTS OFFERED 419
14.2.5 AMERICAN HEALTH 420
TABLE 318 AMERICAN HEALTH: BUSINESS OVERVIEW 420
TABLE 319 AMERICAN HEALTH: PRODUCTS OFFERED 420
14.2.6 PURE ENCAPSULATION LLC 422
TABLE 320 PURE ENCAPSULATION LLC: BUSINESS OVERVIEW 422
TABLE 321 PURE ENCAPSULATION LLC: PRODUCTS OFFERED 422
14.2.7 H&H GROUP 424
TABLE 322 H&H GROUP: BUSINESS OVERVIEW 424
FIGURE 69 H&H GROUP: COMPANY SNAPSHOT 425
TABLE 323 H&H GROUP: PRODUCTS OFFERED 426
TABLE 324 H&H GROUP: PRODUCT LAUNCHES 427
TABLE 325 H&H GROUP: DEALS 427
TABLE 326 H&H GROUP: OTHER DEVELOPMENTS 428
14.2.8 NU SKIN 429
TABLE 327 NU SKIN: BUSINESS OVERVIEW 429
FIGURE 70 NU SKIN: COMPANY SNAPSHOT 429
TABLE 328 NU SKIN: PRODUCTS OFFERED 430
14.2.9 POWER GUMMIES 431
TABLE 329 POWER GUMMIES: BUSINESS OVERVIEW 431
TABLE 330 POWER GUMMIES: PRODUCTS OFFERED 431
14.2.10 BIOMEDICAL RESEARCH LABORATORIES 433
TABLE 331 BIOMEDICAL RESEARCH LABORATORIES: BUSINESS OVERVIEW 433
TABLE 332 BIOMEDICAL RESEARCH LABORATORIES: PRODUCTS OFFERED 433
14.2.11 HEALTHKART 435
TABLE 333 HEALTHKART: BUSINESS OVERVIEW 435
TABLE 334 HEALTHKART: PRODUCTS OFFERED 435
14.2.12 NUTRISCIENCE CORPORATION 440
14.2.13 NATURE’S ESSENTIALS 441
14.2.14 LIFE EXTENSION 442
*Details on Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies.
15 ADJACENT & RELATED MARKETS 443
15.1 INTRODUCTION 443
TABLE 335 ADJACENT MARKETS TO DIETARY SUPPLEMENTS MARKET 443
15.2 LIMITATIONS 443
15.3 PERSONALIZED NUTRITION MARKET 444
15.3.1 MARKET DEFINITION 444
15.3.2 MARKET OVERVIEW 444
TABLE 336 PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2019–2021 (USD MILLION) 444
TABLE 337 PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 445
15.4 BONE & JOINT HEALTH SUPPLEMENTS MARKET 445
15.4.1 MARKET DEFINITION 445
15.4.2 MARKET OVERVIEW 445
TABLE 338 BONE & JOINT HEALTH SUPPLEMENTS MARKET, BY TYPE, 2017–2021 (USD MILLION) 446
TABLE 339 BONE & JOINT HEALTH SUPPLEMENTS MARKET, BY TYPE, 2022–2027 (USD MILLION) 446
16 APPENDIX 447
16.1 DISCUSSION GUIDE 447
16.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 452
16.3 CUSTOMIZATION OPTIONS 454
16.4 RELATED REPORTS 454
16.5 AUTHOR DETAILS 455