Personalized Nutrition Market - Global Forecast To 2030
商品番号 : SMB-24704
| 出版社 | MarketsandMarkets |
| 出版年月 | 2025年10月 |
| ページ数 | 316 |
| 図表数 | 379 |
| 価格タイプ | シングルユーザライセンス |
| 価格 | USD 4,950 |
| 種別 | 英文調査報告書 |
パーソナライズドニュートリション市場 – 製品（製品、サービス、デジタルツール）、用途（一般的なライフスタイル、美容、スキンケアと長寿、体重管理と代謝の健康）、最終用途、パーソナライゼーションの基準、タイプ、地域別 – 2030年までの世界予測
パーソナライズ栄養市場は、2025年には157億9,000万米ドルに達すると推定され、2030年には309億4,000万米ドルに達し、予測期間中に14.4%の年平均成長率（CAGR）で成長すると予測されています。パーソナライズ栄養市場は、健康や予防医療に対する消費者意識の高まり、そしてゲノミクスやデジタルヘルスプラットフォームの技術進歩に牽引され、急速に拡大しています。消費者は、個人の遺伝的特性、ライフスタイル、健康状態に合わせたカスタマイズされた食事プラン、サプリメント、機能性食品をますます求めています。北米は医療費支出の高さとデジタルソリューションの導入により市場をリードしており、アジア太平洋地域は都市化と慢性疾患の蔓延に後押しされ、最も急速に成長している地域です。主要プレーヤーには、食品、栄養補助食品、そしてDNA検査、モバイルアプリ、ウェアラブル統合を提供するテクノロジー企業が含まれます。ビジネスチャンスがあるにもかかわらず、高コストと規制の複雑さが市場成長の課題となっています。
本調査レポートは、パーソナライズ栄養市場を製品（製品、サービス、デジタルツール／プラットフォーム）、用途（一般的なライフスタイル、体重管理と代謝健康、スポーツとフィットネスパフォーマンス、臨床栄養と疾患管理、ライフステージと特定の集団、美容、皮膚、長寿）、パーソナライゼーションの基準（一般的なライフスタイル、遺伝的／栄養ゲノム、マイクロバイオームベース、バイオマーカー／血液ベース、生理学的／ウェアラブルベース、行動と食事ログベース、人口統計学的／ライフスタイルベース）、最終用途（直接消費者、患者、スポーツとフィットネスユーザー、企業と保険会社）、タイプ（標準、アクティブ）、および地域（北米、欧州、アジア太平洋、南米、その他）別に分類しています。レポートは、市場の成長に影響を与える主要な要因（推進要因、制約要因、課題、機会など）に関する詳細な情報を網羅しています。主要業界プレーヤーの詳細な分析を行い、事業概要、サービス、主要戦略、契約、パートナーシップ、合意、新サービスの開始、合併・買収、そしてパーソナライズ栄養市場に関連する最近の動向に関する洞察を提供しています。本レポートは、パーソナライズ栄養市場エコシステムにおける新興スタートアップの競合分析を網羅しています。さらに、技術分析、エコシステムと市場のマッピング、特許分析、規制状況など、業界固有のトレンドについても調査しています。
本レポートは、パーソナライズドニュートリション市場全体および各サブセグメントの収益数値の近似値に関する情報を提供し、市場リーダー／新規参入企業にとって有益な情報となります。また、ステークホルダーが競争環境を理解し、事業のポジショニングを改善し、適切な市場開拓戦略を策定するための洞察を深めるのに役立ちます。さらに、本レポートは、ステークホルダーが市場の動向を把握し、主要な市場牽引要因、制約要因、課題、そして機会に関する情報を提供する上でも役立ちます。
本レポートは、以下の点について洞察を提供します。
- パーソナライズ栄養市場の成長に影響を与える主要な推進要因（健康意識の高まりによる消費者嗜好の変化）、制約要因（パーソナライズ検査および栄養プランのコスト高騰）、機会（技術革新の進展と進歩）、課題（パーソナライズ栄養市場における規制の存在）の分析。
- 新製品の発売／イノベーション：パーソナライズ栄養市場における研究開発活動と新製品の発売に関する詳細な洞察。
- 市場開発：収益性の高い市場に関する包括的な情報。本レポートでは、様々な地域におけるパーソナライズ栄養について分析しています。
- 市場の多様化：パーソナライズ栄養市場における新サービス、未開拓地域、最近の動向、投資に関する包括的な情報を提供しています。
- 競合評価：Abbott（米国）、Nestlé Health Science（スイス）、Medtronic（アイルランド/米国事業）、23andMe（米国）、Prenetics（香港）、ZOE（英国）、Viome（米国）、InsideTracker（米国）、Nutrigenomix（カナダ）、Nature’s Way（米国）といった主要企業の市場シェア、成長戦略、製品ラインナップ、ブランド/製品比較、製品フードプリントに関する詳細な評価を提供しています。
Report Description
The market for personalized nutrition is estimated to be USD 15.79 billion in 2025 and is projected to reach USD 30.94 billion by 2030, at a CAGR of 14.4% during the forecast period. The personalized nutrition market is expanding rapidly, driven by rising consumer awareness of health, preventive healthcare, and technological advancements in genomics and digital health platforms. Consumers increasingly demand customized diet plans, supplements, and functional foods tailored to individual genetics, lifestyle, and health conditions. North America leads due to its high healthcare spending and the adoption of digital solutions, while the Asia Pacific is the fastest-growing region, fueled by urbanization and the prevalence of chronic diseases. Key players include food, nutraceutical, and tech companies offering DNA-based testing, mobile apps, and wearable integration. Despite opportunities, high costs and regulatory complexities remain challenges to market growth.
“The beauty, skin, & longevity application segment is projected to register a significant CAGR during the forecast period.”
The beauty, skin, & longevity segment is emerging as the fastest-growing application within the personalized nutrition market, fueled by the rising convergence of wellness, aesthetics, and preventative healthcare. Consumers are increasingly shifting toward holistic approaches that address not only external beauty but also internal health, with nutrition playing a central role in supporting skin vitality, hair strength, and healthy aging. Advances in nutrigenomics, microbiome analysis, and digital diagnostics are enabling companies to create tailored solutions such as collagen-based supplements, antioxidant-rich formulations, and personalized vitamin blends that cater to individual needs for skin elasticity, hydration, and anti-aging benefits. Younger demographics, particularly millennials and Gen Z, are driving demand for preventive beauty solutions that integrate nutrition into daily self-care routines, while aging populations are seeking longevity-focused interventions to maintain quality of life.
“By personalization basis, the microbiome-based personalization segment is projected to witness a significant CAGR during the forecast period.”
Growing scientific evidence linking gut health with immunity, metabolic function, mental wellbeing, and skin vitality has created strong consumer interest in microbiome-targeted solutions. With the human microbiome being unique to each individual, companies are leveraging advanced sequencing technologies and AI-driven analysis to provide customized dietary supplements, probiotics, prebiotics, and functional foods tailored to specific microbiome profiles. Rising incidence of lifestyle-related disorders, such as obesity, diabetes, and gastrointestinal issues, is further fueling demand for microbiome-based interventions as consumers look for natural, preventive, and scientifically validated options. The segment also benefits from rapid innovation, including at-home microbiome testing kits, integration with digital platforms, and real-time data collection that translates into actionable dietary recommendations.
“Asia Pacific is expected to exhibit the fastest growth rate during the forecast period.”
The Asia Pacific (APAC) region is projected to be the fastest-growing market for personalized nutrition between 2025 and 2030, driven by rapid urbanization, rising disposable incomes, and a growing middle-class population increasingly focused on preventive healthcare and wellness. The region faces a dual challenge of escalating lifestyle-related diseases such as diabetes, obesity, and cardiovascular disorders, alongside strong cultural traditions linking diet with health, making it a fertile ground for personalized solutions. Consumers in countries like China, Japan, South Korea, and India are embracing digital health platforms, wearable devices, and at-home testing kits that provide customized dietary and supplement recommendations. Japan and South Korea lead in technological adoption, with advanced integration of nutrigenomics, microbiome testing, and functional foods, while China is seeing a surge in demand through e-commerce and direct-to-consumer personalized nutrition products. India and Southeast Asia are emerging hotspots due to rising awareness of nutrition-related disorders and the increasing penetration of mobile health apps.
In-depth interviews were conducted with chief executive officers (CEOs), directors, and other executives from various key organizations operating in the personalized nutrition market:
- By Company Type: Tier 1 – 25%, Tier 2 – 45%, and Tier 3 – 30%
- By Designation: CXOs – 20%, Managers – 50%, Executives- 30%
- By Region: North America – 25%, Europe – 30%, Asia Pacific – 20%, South America – 15%, and Rest of the World –10%
Prominent companies in the market include Abbott (US), Nestlé Health Science (Switzerland), Medtronic (Ireland/US operations), 23andMe (US), Prenetics (Hong Kong), ZOE (UK), Viome (US), InsideTracker (US), Nutrigenomix (Canada), and Nature’s Way (US).
Other players include Rootine (US), Sun Genomics (US), Seed Health (US), EatLove (US), Suggestic (US), Noom (US), Oviva (Switzerland/UK), SelfDecode (US), GenoPalate (US), Orig3n (US), Superpower (US), Alba Health (US), Season Health (US), Levels (US), Nutripal (India), Nutrigenie (US), myDNA (Australia), CarePredict (US), and Thryve (US).
Research Coverage:
This research report categorizes the personalized nutrition market by product (products, services, digital tools/platforms), application (general lifestyle, weight management & metabolic health, sports & fitness performance, clinical nutrition & disease management, life-stage & special populations, beauty, skin, & longevity), personalization basis (general lifestyle genetic/nutrigenomic, microbiome-based, biomarker/blood-based, physiological/wearable-based, behavioral & dietary log-based, demographic/lifestyle-based), end-use (direct consumers, patient, sports & fitness users, corporate & insurers), type (standard, active), and region (North America, Europe, Asia Pacific, South America, and Rest of the World). The report’s scope encompasses detailed information on the major factors, including drivers, restraints, challenges, and opportunities, that influence the market’s growth. A detailed analysis of the key industry players has been done to provide insights into their business overview, services, key strategies, contracts, partnerships, agreements, new service launches, mergers and acquisitions, and recent developments associated with the personalized nutrition market. This report covers a competitive analysis of upcoming startups in the personalized nutrition market ecosystem. Furthermore, the study covers industry-specific trends, including technology analysis, ecosystem and market mapping, patent analysis, and regulatory landscape, among others.
Reasons to buy this report:
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall personalized nutrition market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights into the following points:
- Analysis of key drivers (shift in consumer preferences due to the rise in health awareness), restraints (inflated cost of personalized testing and nutrition plans), opportunities (increasing innovations and advancements in technologies), and challenges (presence of regulations in the personalized nutrition market) influencing the growth of the personalized nutrition market.
- New Product Launch/Innovation: Detailed insights into research & development activities and new product launches in the personalized nutrition market.
- Market Development: Comprehensive information about lucrative markets – the report analyzes the personalized nutrition across varied regions.
- Market Diversification: Exhaustive information about new services, untapped geographies, recent developments, and investments in the personalized nutrition market.
- Competitive Assessment: In-depth assessment of market shares, growth strategies, product offerings, brand/product comparison, and product food prints of leading players such as Abbott (US), Nestlé Health Science (Switzerland), Medtronic (Ireland/USA operations), 23andMe (US), Prenetics (Hong Kong), ZOE (UK), Viome (US), InsideTracker (US), Nutrigenomix (Canada), Nature’s Way (US), and other players in the personalized nutrition market.
Table of Contents
1 INTRODUCTION 30
1.1 STUDY OBJECTIVES 30
1.2 MARKET DEFINITION 30
1.3 STUDY SCOPE 31
1.3.1 INCLUSIONS & EXCLUSIONS 32
1.4 YEARS CONSIDERED 33
1.5 UNITS CONSIDERED 33
1.5.1 CURRENCY/VALUE UNIT 33
1.5.2 VOLUME UNIT 34
1.6 STAKEHOLDERS 34
1.7 SUMMARY OF CHANGES 34
2 RESEARCH METHODOLOGY 36
2.1 RESEARCH DATA 36
2.1.1 SECONDARY DATA 37
2.1.1.1 Key data from secondary sources 37
2.1.2 PRIMARY DATA 38
2.1.2.1 Key data from primary sources 38
2.1.2.2 Key insights from industry experts 39
2.1.2.3 Breakdown of primary profiles 40
2.2 MARKET SIZE ESTIMATION 40
2.2.1 APPROACH ONE—BOTTOM-UP (BASED ON SOLUTION TYPE, BY REGION) 41
2.2.2 APPROACH TWO—TOP-DOWN (BASED ON GLOBAL MARKET) 42
2.2.3 SUPPLY-SIDE ANALYSIS 42
2.3 DATA TRIANGULATION 43
2.4 RESEARCH ASSUMPTIONS 44
2.5 RESEARCH LIMITATIONS 44
3 EXECUTIVE SUMMARY 45
4 PREMIUM INSIGHTS 51
4.1 ATTRACTIVE OPPORTUNITIES FOR KEY PLAYERS IN PERSONALIZED NUTRITION MARKET 51
4.2 ASIA PACIFIC PERSONALIZED NUTRITION MARKET, BY SOLUTION TYPE AND COUNTRY 52
4.3 PERSONALIZED NUTRITION MARKET, BY SOLUTION TYPE AND REGION 53
4.4 PERSONALIZED NUTRITION MARKET: SHARE OF MAJOR REGIONAL SUBMARKETS 54
5 MARKET OVERVIEW 55
5.1 INTRODUCTION 55
5.2 MACROECONOMIC INDICATORS 55
5.2.1 RISING PREVALENCE OF CHRONIC DISEASES 55
5.2.2 SHIFT IN CONSUMER PREFERENCES DUE TO INCREASING
FOCUS ON HEALTH 57
5.3 MARKET DYNAMICS 58
5.3.1 DRIVERS 58
5.3.1.1 Rising healthcare burden due to chronic ailments 58
5.3.1.2 Surge in elderly population and their growing use of dietary supplements 59
5.3.1.3 Technological advances in omics, wearables, and AI to enable deeper, real-time personalized nutrition insights 60
5.3.1.4 Preventive healthcare adoption by corporates, insurers, and providers to integrate personalized nutrition into systemic care 61
5.3.1.5 Growing trend of digital healthcare 61
5.3.2 RESTRAINTS 62
5.3.2.1 High costs of active measurement tests and supplements limiting mass-market affordability and adoption 62
5.3.2.2 Regulatory complexity and restrictions on health claims hindering innovation and marketing effectiveness 62
5.3.3 OPPORTUNITIES 63
5.3.3.1 Rising adoption of digital health tools 63
5.3.3.2 Expansion into corporate wellness and insurer-backed preventive healthcare programs 63
5.3.4 CHALLENGES 64
5.3.4.1 Scaling personalization across geographies due to cultural, dietary, and infrastructure differences 64
5.3.4.2 Consumer engagement and retention due to churning in subscription models 64
5.4 IMPACT OF GENERATIVE AI ON PERSONALIZED NUTRITION MARKET 64
5.4.1 USE OF GEN AI IN PERSONALIZED NUTRITION MARKET 65
5.4.2 CASE STUDY ANALYSIS 65
5.4.2.1 ZOE’s Gen AI-Driven Nutrition Coaching Platform 65
5.4.2.2 AI-Enhanced CGM Insights (Lingo Platform) 66
5.4.2.3 Viome’s AI-driven Personalized Supplement Formulation 66
5.4.3 IMPACT OF AI ON PERSONALIZED NUTRITION MARKET 66
5.4.4 IMPACT OF GEN AI ON ADJACENT ECOSYSTEM 67
6 INDUSTRY TRENDS 68
6.1 INTRODUCTION 68
6.2 VALUE CHAIN ANALYSIS 68
6.2.1 SAMPLING 69
6.2.2 TESTING AND ASSESSMENT 69
6.2.3 INTERPRETATION & RECOMMENDATION 69
6.2.4 END USE 69
6.3 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 69
6.4 PRICING ANALYSIS 70
6.4.1 AVERAGE SELLING PRICE OF NUTRITION TYPES, BY KEY PLAYER, 2024 70
6.4.2 AVERAGE SELLING PRICE TREND, BY REGION, 2023–2030 71
6.5 ECOSYSTEM ANALYSIS 72
6.5.1 DEMAND-SIDE 72
6.5.2 SUPPLY-SIDE 72
6.6 TECHNOLOGY ANALYSIS 74
6.6.1 KEY TECHNOLOGIES 74
6.6.1.1 Next-generation Sequencing 74
6.6.1.2 16S rRNA & Metagenomic Sequencing 74
6.6.2 COMPLEMENTARY TECHNOLOGIES 75
6.6.2.1 Continuous Glucose Monitoring 75
6.6.2.2 AI/ML Nutrition Platforms 75
6.6.3 ADJACENT TECHNOLOGIES 76
6.6.3.1 Telehealth & Virtual Nutrition Platforms 76
6.6.3.2 3D Food Printing & Functional Food Tech 76
6.7 PATENT ANALYSIS 77
6.8 TRADE ANALYSIS 80
6.8.1 IMPORT SCENARIO OF HS CODE 3822 80
6.8.2 EXPORT SCENARIO OF HS CODE 3822 82
6.9 KEY CONFERENCES AND EVENTS, 2025–2026 83
6.10 REGULATORY LANDSCAPE 84
6.10.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 84
6.10.2 REGULATORY FRAMEWORK 87
6.10.2.1 North America 87
6.10.2.1.1 Canada 87
6.10.2.1.2 US 87
6.10.2.1.3 Mexico 87
6.10.3 EUROPEAN UNION REGULATIONS 87
6.10.3.1 Asia Pacific 88
6.10.3.1.1 China 88
6.10.3.1.2 India 89
6.10.3.1.3 Australia & New Zealand 89
6.10.3.2 South America 89
6.10.3.2.1 Brazil 89
6.10.3.2.2 Argentina 90
6.10.3.3 AFRICA 90
6.10.3.3.1 Functional foods 90
6.10.3.3.2 Dietary supplements 90
6.10.3.3.3 Registrations in South Africa 91
6.10.3.3.4 Composition of supplements in South Africa 91
6.10.3.4 MIDDLE EAST 92
6.11 PORTER’S FIVE FORCES ANALYSIS 92
6.11.1 THREAT OF NEW ENTRANTS 93
6.11.2 THREAT OF SUBSTITUTES 93
6.11.3 BARGAINING POWER OF SUPPLIERS 94
6.11.4 BARGAINING POWER OF BUYERS 94
6.11.5 INTENSITY OF COMPETITIVE RIVALRY 94
6.12 KEY STAKEHOLDERS AND BUYING CRITERIA 95
6.12.1 KEY STAKEHOLDERS IN BUYING PROCESS 95
6.12.2 BUYING CRITERIA 96
6.13 INVESTMENT AND FUNDING SCENARIO 97
6.14 CASE STUDY ANALYSIS 97
6.14.1 NUTRIGENOMIX – CANADA, GENETIC TEST-BASED NUTRITION PLANS 97
6.14.2 ZOE – UK, MICROBIOME & METABOLIC RESPONSE TESTING 98
6.14.3 HABIT (ACQUIRED BY VIOME) – USA, BLOOD BIOMARKER-BASED NUTRITION 98
6.15 TARIFF IMPACT ON PERSONALIZED NUTRITION MARKET 98
6.15.1 INTRODUCTION 98
6.15.2 KEY TARIFF RATES 99
6.15.3 DISRUPTIONS IN PERSONALIZED NUTRITION INDUSTRY 100
6.15.4 PRICE IMPACT ANALYSIS 100
6.15.5 KEY IMPACTS ON VARIOUS REGIONS 101
6.15.5.1 US 101
6.15.5.2 Europe 101
6.15.5.3 Asia Pacific 101
6.15.6 END-USE INDUSTRY-LEVEL IMPACT 101
7 PERSONALIZED NUTRITION MARKET, BY SOLUTION TYPE 102
7.1 INTRODUCTION 103
7.2 PRODUCTS 105
7.2.1 RISING CONSUMER DEMAND FOR PRECISION HEALTH SOLUTIONS TO INTEGRATE PERSONALIZATION WITH CONVENIENCE AND EFFICACY 105
7.2.2 PERSONALIZED SUPPLEMENTS 107
7.2.2.1 Growing reliance on tailored supplement packs addressing deficiencies, lifestyle needs, and preventive health management 107
7.2.2.2 Customized vitamins & minerals 108
7.2.2.3 Probiotics and prebiotics 109
7.2.2.4 Protein and amino acid blends 109
7.2.2.5 Botanicals and bioactives 110
7.2.2.6 Omega-3s & Specialty Fats 110
7.2.3 PERSONALIZED FUNCTIONAL FOODS 111
7.2.3.1 Growing consumer preference for integrating personalization into everyday diets through foods and beverages 111
7.2.3.2 Functional foods 112
7.2.3.3 Custom meal kits 112
7.2.3.4 Smart beverages 113
7.3 SERVICES 113
7.3.1 EXPANDING CONSUMER DEMAND FOR PERSONALIZED HEALTH SERVICES TO INTEGRATE DIAGNOSTICS, COACHING, AND INSTITUTIONAL WELLNESS PROGRAMS 113
7.3.2 TESTING & DIAGNOSTICS 115
7.3.2.1 Foundational role of diagnostics to unlock data-driven personalization and enable scalable, science-backed solutions 115
7.3.2.2 Genetic testing kits 116
7.3.2.3 Microbiome testing kits 116
7.3.2.4 Blood biomarker tests 117
7.3.2.5 Allergy tests 117
7.3.3 COACHING & DIETICIAN CONSULTATION 117
7.3.3.1 Rising consumer need for guided interpretation of data to drive sustainable health behavioral change 117
7.3.4 CORPORATE WELLNESS & INSURANCE LINKED PROGRAMS 118
7.3.4.1 Preventive health economics to drive insurers and employers to embed personalized nutrition 118
7.4 DIGITAL TOOLS/PLATFORMS 119
7.4.1 TECHNOLOGY INTEGRATION TO TRANSFORM PERSONALIZATION INTO SCALABLE, REAL-TIME, AND INTERACTIVE CONSUMER HEALTH ECOSYSTEMS 119
7.4.2 MOBILE APPS 121
7.4.3 WEARABLES & DEVICES 122
7.4.4 ONLINE PLATFORMS 123
7.4.5 AI COACH 124
8 PERSONALIZED NUTRITION MARKET, BY TYPE 126
8.1 INTRODUCTION 127
8.2 ACTIVE 128
8.2.1 PRECISION, INNOVATION, AND DATA-DRIVEN INSIGHTS TO FUEL ACTIVE MEASUREMENT 128
8.3 STANDARD 129
8.3.1 ACCESSIBILITY, AFFORDABILITY, AND SCALABILITY TO PROPEL STANDARD MEASUREMENT ADOPTION 129
9 PERSONALIZED NUTRITION MARKET, BY PERSONALIZATION BASIS 131
9.1 INTRODUCTION 132
9.2 NUTRIGENOMIC 133
9.2.1 GROWING CONSUMER DEMAND FOR DNA-DRIVEN NUTRITION SOLUTIONS TO BOOST PERSONALIZED HEALTH OUTCOMES 133
9.3 MICROBIOME-BASED 134
9.3.1 INCREASED CONSUMER AWARENESS TO BOOST IMMUNITY AND METABOLISM 134
9.4 BIOMARKER 136
9.4.1 RISING DEMAND FOR REAL-TIME, EVIDENCE-BASED NUTRITION SOLUTIONS SUPPORTED BY ACCESSIBLE AT-HOME BLOOD BIOMARKER TESTING 136
9.5 WEARABLE-BASED 137
9.5.1 RISING ADOPTION OF WEARABLES INTEGRATING NUTRITION INSIGHTS WITH GLUCOSE, SLEEP, ACTIVITY, AND RECOVERY METRICS 137
9.6 BEHAVIORAL & DIETARY LOG–BASED 138
9.6.1 CONSUMER DEMAND FOR ACCESSIBLE, AFFORDABLE TOOLS TO DRIVE NUTRITION CHANGE THROUGH DIGITAL TRACKING AND BEHAVIORAL COACHING 138
9.7 LIFESTYLE–BASED 140
9.7.1 GROWING AWARENESS OF POPULATION-SPECIFIC NUTRIENT NEEDS ACROSS AGE, GENDER, FITNESS, AND LIFESTYLE-DRIVEN CONSUMER GROUPS 140
10 PERSONALIZED NUTRITION MARKET, BY APPLICATION 142
10.1 INTRODUCTION 143
10.2 GENERAL LIFESTYLE 144
10.2.1 PREVENTIVE WELLNESS & EVERYDAY HEALTH OPTIMIZATION TO DRIVE MARKET 144
10.3 SPORTS & FITNESS PERFORMANCE 145
10.3.1 RISING ATHLETIC PARTICIPATION AND DEMAND FOR PERFORMANCE OPTIMIZATION 145
10.4 WEIGHT MANAGEMENT & METABOLIC HEALTH 147
10.4.1 RISING OBESITY EPIDEMIC AND LIFESTYLE-RELATED CHRONIC DISEASES 147
10.5 CLINICAL NUTRITION & DISEASE MANAGEMENT 148
10.5.1 GROWING CHRONIC DISEASE BURDEN AND INTEGRATION OF DIGITAL THERAPEUTICS 148
10.6 LIFE STAGE & SPECIAL POPULATIONS 149
10.6.1 RISING DEMAND FOR TAILORED NUTRITION ACROSS LIFE TRANSITIONS 149
10.7 BEAUTY, SKIN, & LONGEVITY 151
10.7.1 RISING CONSUMER FOCUS ON HOLISTIC WELLNESS AND HEALTHY AGING 151
11 PERSONALIZED NUTRITION MARKET, BY END USE 153
11.1 INTRODUCTION 154
11.2 DIRECT TO CONSUMERS 155
11.2.1 CONVENIENCE AND CONSUMER ENGAGEMENT TO BOOST D2C PERSONALIZED NUTRITION 155
11.3 PATIENT/HEALTHCARE USERS 156
11.3.1 CLINICAL CREDIBILITY AND THERAPEUTIC VALUE TO DRIVE SEGMENT 156
11.4 SPORTS & FITNESS 157
11.4.1 PERFORMANCE OPTIMIZATION TO BOOST DEMAND FOR PERSONALIZED NUTRITION 157
11.5 CORPORATES & INSURERS 158
11.5.1 RISK MITIGATION AND WORKFORCE HEALTH TO BOOST ADOPTION 158
12 PERSONALIZED NUTRITION MARKET, BY BUSINESS MODEL (QUALITATIVE) 160
12.1 INTRODUCTION 160
12.2 DIRECT CONSUMERS ONE-TIME PURCHASE 160
12.3 SUBSCRIPTION 161
12.4 B2B/LICENSING 161
13 PERSONALIZED NUTRITION MARKET, BY REGION 162
13.1 INTRODUCTION 163
13.2 NORTH AMERICA 164
13.2.1 US 171
13.2.1.1 Advancements in AI, availability of rich datasets, and growing public interest in personalized nutrition to drive market 171
13.2.2 CANADA 172
13.2.2.1 Supportive healthcare policies and growing focus on long-term health to drive market 172
13.2.3 MEXICO 173
13.2.3.1 Rapid DTC & retail expansion amid regulatory tightening and public-health demand to drive market 173
13.3 ASIA PACIFIC 175
13.3.1 CHINA 182
13.3.1.1 Health-related concerns to boost consumption of personalized nutrition products 182
13.3.2 JAPAN 183
13.3.2.1 Aging population to drive demand for personalized nutrition 183
13.3.3 INDIA 184
13.3.3.1 Surge in cardiovascular mortality and changing trends in population demographics to drive market 184
13.3.4 AUSTRALIA & NEW ZEALAND 186
13.3.4.1 Integrated digital health adoption and preventive care partnerships 186
13.3.5 REST OF ASIA PACIFIC 187
13.4 EUROPE 188
13.4.1 GERMANY 194
13.4.1.1 Aging population to drive demand for personalized solutions 194
13.4.2 UK 196
13.4.2.1 Increasing health consciousness among consumers to drive growth 196
13.4.3 FRANCE 197
13.4.3.1 Increasing trend of adopting high-nutrition diets to drive market 197
13.4.4 ITALY 198
13.4.4.1 Growing inclination of consumers toward sports nutrition to positively impact market 198
13.4.5 SPAIN 199
13.4.5.1 Growing interest in maintaining healthy lifestyle to drive market 199
13.4.6 DENMARK 200
13.4.6.1 Public-sector openness to preventive programs to create early institutional demand 200
13.4.7 NETHERLANDS 200
13.4.7.1 High digital health adoption and insurer experiments enable rapid payer pathways 200
13.4.8 REST OF EUROPE 201
13.5 SOUTH AMERICA 202
13.5.1 ARGENTINA 208
13.5.1.1 Strong clinical diagnostics infrastructure and physician-led nutrition culture to boost demand 208
13.5.2 BRAZIL 209
13.5.2.1 Large consumer base and mature supplement retail ecosystem to drive market 209
13.5.3 REST OF SOUTH AMERICA 211
13.6 REST OF THE WORLD (ROW) 212
13.6.1 AFRICA 218
13.6.1.1 Health system partnerships and urban premium demand to boost market 218
13.6.2 MIDDLE EAST 219
13.6.2.1 High per-capita health spend and employer adoption to drive market 219
14 COMPETITIVE LANDSCAPE 221
14.1 OVERVIEW 221
14.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 221
14.3 REVENUE ANALYSIS, 2020–2024 222
14.4 MARKET SHARE ANALYSIS, 2024 223
14.5 COMPANY VALUATION AND FINANCIAL MATRIX 225
14.6 BRAND/PRODUCT COMPARISON 226
14.6.1 ABBOTT 227
14.6.2 MEDTRONIC 227
14.6.3 NESTLE 227
14.6.4 PRENETICS 227
14.6.5 ZOE 227
14.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024 227
14.7.1 STARS 228
14.7.2 EMERGING LEADERS 228
14.7.3 PERVASIVE PLAYERS 228
14.7.4 PARTICIPANTS 228
14.7.5 COMPANY FOOTPRINT: KEY PLAYERS 230
14.7.5.1 Company footprint 230
14.7.5.2 Region footprint 231
14.7.5.3 Solution type footprint 232
14.7.5.4 Application footprint 233
14.7.5.5 End-use footprint 234
14.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024 235
14.8.1 PROGRESSIVE COMPANIES 235
14.8.2 RESPONSIVE COMPANIES 235
14.8.3 DYNAMIC COMPANIES 235
14.8.4 STARTING BLOCKS 235
14.9 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024 237
14.9.1 DETAILED LIST OF KEY START-UPS/SMES 237
14.10 COMPETITIVE SCENARIO AND TRENDS 238
14.10.1 PRODUCT LAUNCHES 238
14.10.2 DEALS 239
14.10.3 EXPANSIONS 241
14.10.4 OTHER DEVELOPMENTS 242
15 COMPANY PROFILES 243
15.1 PRODUCT COMPANIES 243
15.1.1 KEY PLAYERS 243
15.1.1.1 Abbott 243
15.1.1.1.1 Business overview 243
15.1.1.1.2 Products/Solutions/Services offered 245
15.1.1.1.3 Recent developments 245
15.1.1.1.3.1 Deals 245
15.1.1.1.3.2 Other developments 246
15.1.1.1.4 MnM view 246
15.1.1.1.4.1 Key strengths/Right to win 246
15.1.1.1.4.2 Strategic choices 246
15.1.1.1.4.3 Weaknesses/Competitive threats 246
15.1.1.2 Nestle 247
15.1.1.2.1 Business overview 247
15.1.1.2.2 Products/Solutions/Services offered 248
15.1.1.2.3 Recent developments 249
15.1.1.2.3.1 Product launches 249
15.1.1.2.3.2 Deals 249
15.1.1.2.3.3 Other developments 249
15.1.1.2.4 MnM view 250
15.1.1.2.4.1 Key strengths/Right to win 250
15.1.1.2.4.2 Strategic choices 250
15.1.1.2.4.3 Weaknesses/Competitive threats 250
15.1.1.3 Rootine 251
15.1.1.3.1 Business overview 251
15.1.1.3.2 Products/Solutions/Services offered 251
15.1.1.4 Viome 253
15.1.1.4.1 Business overview 253
15.1.1.4.2 Products/Solutions/Services offered 253
15.1.1.4.3 Recent developments 254
15.1.1.4.3.1 Product launches 254
15.1.1.4.3.2 Deals 254
15.1.1.5 Seed Health 255
15.1.1.5.1 Business overview 255
15.1.1.5.2 Products/Solutions/Services offered 255
15.1.1.5.3 Recent developments 256
15.1.1.5.3.1 Product launches 256
15.1.1.5.3.2 Other developments 257
15.1.1.6 myDNA 258
15.1.1.6.1 Business overview 258
15.1.1.6.2 Products/Solutions/Services offered 258
15.1.1.6.3 Recent developments 259
15.1.1.6.3.1 Deals 259
15.1.1.7 Superpower 260
15.1.1.7.1 Business overview 260
15.1.1.7.2 Products/Solutions/Services offered 260
15.1.1.7.3 Recent developments 261
15.1.1.7.3.1 Deals 261
15.1.1.8 Ombre 262
15.1.1.8.1 Business overview 262
15.1.1.8.2 Products/Solutions/Services offered 262
15.1.1.9 Sun Genomics 263
15.1.1.9.1 Business overview 263
15.1.1.9.2 Products/Solutions/Services offered 263
15.1.1.9.3 Recent developments 264
15.1.1.9.3.1 Deals 264
15.1.1.10 GenoPalate 265
15.1.1.10.1 Business overview 265
15.1.1.10.2 Products/Solutions/Services offered 265
15.1.1.10.3 Recent developments 266
15.1.1.10.3.1 Product launches 266
15.1.1.10.3.2 Deals 266
15.1.2 OTHER PLAYERS 267
15.1.2.1 Nature’s Way 267
15.1.2.1.1 Business overview 267
15.1.2.1.2 Products/Solutions/Services offered 267
15.1.2.1.3 Recent developments 268
15.1.2.1.3.1 Deals 268
15.1.2.2 Vitaminlab 269
15.1.2.2.1 Business overview 269
15.1.2.2.2 Products/Solutions/Services offered 269
15.1.2.3 Cuure 270
15.1.2.3.1 Business overview 270
15.1.2.3.2 Products/Solutions/Services offered 270
15.1.2.4 Thorne Healthtech 271
15.1.2.4.1 Business overview 271
15.1.2.4.2 Products/Solutions/Services offered 271
15.1.2.4.3 Recent developments 272
15.1.2.4.3.1 Deals 272
15.1.2.5 Vitagene 273
15.1.2.5.1 Business overview 273
15.1.2.5.2 Products/Solutions/Services offered 273
15.2 SERVICE COMPANIES 274
15.2.1 KEY PLAYERS 274
15.2.1.1 23andMe 274
15.2.1.1.1 Business overview 274
15.2.1.1.2 Products/Solutions/Services offered 274
15.2.1.1.3 Recent developments 275
15.2.1.1.3.1 Product launches 275
15.2.1.1.3.2 Deals 275
15.2.1.1.4 MnM View 276
15.2.1.1.4.1 Key strengths/Right to win 276
15.2.1.1.4.2 Strategic choices 276
15.2.1.1.4.3 Weaknesses/Competitive threats 276
15.2.1.2 Medtronic 277
15.2.1.2.1 Business overview 277
15.2.1.2.2 Products/Solutions/Services offered 278
15.2.1.2.3 Recent developments 279
15.2.1.2.3.1 Deals 279
15.2.1.2.4 MnM view 279
15.2.1.2.4.1 Key strengths/right to win 279
15.2.1.2.4.2 Strategic choices 280
15.2.1.2.4.3 Weaknesses/Competitive threats 280
15.2.1.3 Prenetics 281
15.2.1.3.1 Business overview 281
15.2.1.3.2 Products/Solutions/Services offered 281
15.2.1.3.3 Recent developments 282
15.2.1.3.3.1 Product launches 282
15.2.1.3.3.2 Deals 282
15.2.1.3.4 MnM View 283
15.2.1.3.4.1 Key strengths/Right to win 283
15.2.1.3.4.2 Strategic choices 283
15.2.1.3.4.3 Weaknesses Competitive threats 283
15.2.1.4 Zoe 284
15.2.1.4.1 Business overview 284
15.2.1.4.2 Products/Solutions/Services offered 284
15.2.1.4.3 Recent developments 285
15.2.1.4.3.1 Other developments 285
15.3 OTHER PLAYERS 286
15.3.1 INSIDE TRACKER 286
15.3.1.1 Business overview 286
15.3.1.2 Products/Solutions/Services offered 286
15.3.1.3 Recent developments 287
15.3.1.3.1 Product launches 287
15.3.1.3.2 Deals 288
15.3.1.3.3 Other developments 288
15.3.2 NUTRIGENOMIX 289
15.3.2.1 Business overview 289
15.3.2.2 Products/Solutions/Services offered 289
15.3.2.3 Recent developments 290
15.3.2.3.1 Deals 290
15.3.3 SUGGESTIC 291
15.3.3.1 Business overview 291
15.3.3.2 Products/Solutions/Services offered 291
15.3.4 LEVELS 293
15.3.4.1 Business overview 293
15.3.4.2 Products/Solutions/Services offered 293
15.3.5 OVIVA 295
15.3.5.1 Business overview 295
15.3.5.2 Products/Solutions/Services offered 295
15.3.6 NOOM 297
15.3.6.1 Business overview 297
15.3.6.2 Products/Solutions/Services offered 297
15.3.6.3 Recent developments 298
15.3.6.3.1 Product launches 298
15.3.6.3.2 Deals 298
15.3.7 CAREPREDICT 299
15.3.8 SELFDECODE 300
15.3.9 NUTRIGENIE 300
15.3.10 SEASON HEALTH 301
15.3.11 ALBA HEALTH 302
16 ADJACENT AND RELATED MARKETS 303
16.1 INTRODUCTION 303
16.2 LIMITATIONS 303
16.3 PRECISION NUTRITION MARKET 304
16.3.1 MARKET DEFINITION 304
16.3.2 MARKET OVERVIEW 304
16.4 DIETARY SUPPLEMENTS MARKET 305
16.4.1 MARKET DEFINITION 305
16.4.2 MARKET OVERVIEW 305
17 APPENDIX 307
17.1 DISCUSSION GUIDE 307
17.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 312
17.3 CUSTOMIZATION OPTIONS 314
17.4 RELATED REPORTS 314
17.5 AUTHOR DETAILS 315
LIST OF TABLES
TABLE 1 USD EXCHANGE RATES CONSIDERED, 2020–2024 34
TABLE 2 PERSONALIZED NUTRITION MARKET SNAPSHOT, 2025 VS. 2030 46
TABLE 3 AVERAGE SELLING PRICE OF PERSONALIZED NUTRITION TYPES,
BY KEY PLAYER, 2024 71
TABLE 4 AVERAGE SELLING PRICE TREND, BY REGION, 2023–2030 (USD/
USER OR PLAN EQUIVALENT) 72
TABLE 5 PERSONALIZED NUTRITION ECOSYSTEM 73
TABLE 6 LIST OF FEW PATENTS IN PERSONALIZED NUTRITION MARKET, 2015–2024 78
TABLE 7 IMPORT VALUE OF HS CODE 3822, BY KEY COUNTRY,
2020–2024 (USD THOUSAND) 81
TABLE 8 IMPORT VALUE OF HS CODE 3822, BY KEY COUNTRY, 2020–2024 (TONS) 81
TABLE 9 EXPORT VALUE OF HS CODE 3822, BY KEY COUNTRY,
2020–2024 (USD THOUSAND) 82
TABLE 10 EXPORT VALUE OF HS CODE 3822, BY KEY COUNTRY, 2020–2024 (TONS) 83
TABLE 11 PERSONALIZED NUTRITION MARKET: DETAILED LIST OF
CONFERENCES AND EVENTS, 2025–2026 83
TABLE 12 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT
AGENCIES, AND OTHER ORGANIZATIONS 84
TABLE 13 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 85
TABLE 14 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 86
TABLE 15 REST OF THE WORLD: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 86
TABLE 16 PORTER’S FIVE FORCES IMPACT ON PERSONALIZED NUTRITION MARKET 92
TABLE 17 INFLUENCE OF STAKEHOLDERS ON BUYING DIFFERENT SOLUTION TYPES 95
TABLE 18 KEY BUYING CRITERIA FOR SOLUTION TYPES 96
TABLE 19 US: ADJUSTED RECIPROCAL TARIFF RATES, 2024 99
TABLE 20 EXPECTED IMPACT LEVEL ON SOLUTION TYPES WITH RELEVANT HS CODES
DUE TO TRUMP TARIFFS 100
TABLE 21 EXPECTED TARIFF IMPACT ON END-USE INDUSTRIES: PERSONALIZED
NUTRITION MARKET 101
TABLE 22 PERSONALIZED NUTRITION MARKET, BY SOLUTION TYPE,
2020–2024 (USD MILLION) 104
TABLE 23 PERSONALIZED NUTRITION MARKET, BY SOLUTION TYPE,
2025–2030 (USD MILLION) 104
TABLE 24 PERSONALIZED NUTRITION MARKET, BY SOLUTION TYPE,
2020–2024 (MILLION UNITS) 105
TABLE 25 PERSONALIZED NUTRITION MARKET, BY SOLUTION TYPE,
2025–2030 (MILLION UNITS) 105
TABLE 26 PRODUCTS: PERSONALIZED NUTRITION MARKET, BY REGION,
2020–2024 (USD MILLION) 106
TABLE 27 PRODUCTS: PERSONALIZED NUTRITION MARKET, BY REGION,
2025–2030 (USD MILLION) 106
TABLE 28 PRODUCTS: PERSONALIZED NUTRITION MARKET, BY SUBTYPE,
2020–2024 (USD MILLION) 107
TABLE 29 PRODUCTS: PERSONALIZED NUTRITION MARKET, BY SUBTYPE,
2025–2030 (USD MILLION) 107
TABLE 30 PERSONALIZED SUPPLEMENTS: PERSONALIZED NUTRITION MARKET,
BY REGION, 2020–2024 (USD MILLION) 108
TABLE 31 PERSONALIZED SUPPLEMENTS: PERSONALIZED NUTRITION MARKET,
BY REGION, 2025–2030 (USD MILLION) 108
TABLE 32 PERSONALIZED FUNCTIONAL FOODS: PERSONALIZED NUTRITION MARKET,
BY REGION, 2020–2024 (USD MILLION) 111
TABLE 33 PERSONALIZED FUNCTIONAL FOODS: PERSONALIZED NUTRITION MARKET,
BY REGION, 2025–2030 (USD MILLION) 112
TABLE 34 SERVICES: PERSONALIZED NUTRITION MARKET, BY REGION,
2020–2024 (USD MILLION) 114
TABLE 35 SERVICES: PERSONALIZED NUTRITION MARKET, BY REGION,
2025–2030 (USD MILLION) 114
TABLE 36 SERVICES: PERSONALIZED NUTRITION MARKET, BY SUBTYPE,
2020–2024 (USD MILLION) 114
TABLE 37 SERVICES: PERSONALIZED NUTRITION MARKET, BY SUBTYPE,
2025–2030 (USD MILLION) 115
TABLE 38 TESTING & DIAGNOSTICS: PERSONALIZED NUTRITION MARKET, BY REGION, 2020–2024 (USD MILLION) 115
TABLE 39 TESTING & DIAGNOSTICS: PERSONALIZED NUTRITION MARKET, BY REGION, 2025–2030 (USD MILLION) 116
TABLE 40 COACHING & DIETICIAN CONSULTATION: PERSONALIZED NUTRITION MARKET,
BY REGION, 2020–2024 (USD MILLION) 118
TABLE 41 COACHING & DIETICIAN CONSULTATION: PERSONALIZED NUTRITION MARKET,
BY REGION, 2025–2030 (USD MILLION) 118
TABLE 42 CORPORATE WELLNESS & INSURANCE LINKED PROGRAMS: PERSONALIZED NUTRITION MARKET, BY REGION, 2020–2024 (USD MILLION) 119
TABLE 43 CORPORATE WELLNESS & INSURANCE LINKED PROGRAMS: PERSONALIZED NUTRITION MARKET, BY REGION, 2025–2030 (USD MILLION) 119
TABLE 44 DIGITAL TOOLS/PLATFORMS: PERSONALIZED NUTRITION MARKET, BY REGION, 2020–2024 (USD MILLION) 120
TABLE 45 DIGITAL TOOLS/PLATFORMS: PERSONALIZED NUTRITION MARKET, BY REGION, 2025–2030 (USD MILLION) 120
TABLE 46 DIGITAL TOOLS/PLATFORMS: PERSONALIZED NUTRITION MARKET, BY SUBTYPE, 2020–2024 (USD MILLION) 121
TABLE 47 DIGITAL TOOLS/PLATFORMS: PERSONALZIED NUTRITION MARKET, BY SUBTYPE, 2025–2030 (USD MILLION) 121
TABLE 48 MOBILE APPS: PERSONALIZED NUTRITION MARKET, BY REGION,
2020–2024 (USD MILLION) 122
TABLE 49 MOBILE APPS: PERSONALIZED NUTRITION MARKET, BY REGION,
2025–2030 (USD MILLION) 122
TABLE 50 WEARABLES & DEVICES: PERSONALIZED NUTRITION MARKET, BY REGION,
2020–2024 (USD MILLION) 123
TABLE 51 WEARABLES & DEVICES: PERSONALIZED NUTRITION MARKET, BY REGION,
2025–2030 (USD MILLION) 123
TABLE 52 ONLINE PLATFORMS: PERSONALIZED NUTRITION MARKET, BY REGION,
2020–2024 (USD MILLION) 124
TABLE 53 ONLINE PLATFORMS: PERSONALIZED NUTRITION MARKET, BY REGION,
2025–2030 (USD MILLION) 124
TABLE 54 AI COACH: PERSONALIZED NUTRITION MARKET, BY REGION,
2020–2024 (USD MILLION) 125
TABLE 55 AI COACH: PERSONALIZED NUTRITION MARKET, BY REGION,
2025–2030 (USD MILLION) 125
TABLE 56 PERSONALIZED NUTRITION MARKET, BY TYPE, 2020–2024 (USD MILLION) 127
TABLE 57 PERSONALIZED NUTRITION MARKET, BY TYPE, 2025–2030 (USD MILLION) 128
TABLE 58 ACTIVE: PERSONALIZED NUTRITION MARKET, BY REGION,
2020–2024 (USD MILLION) 129
TABLE 59 ACTIVE: PERSONALIZED NUTRITION MARKET, BY REGION,
2025–2030 (USD MILLION) 129
TABLE 60 STANDARD: PERSONALIZED NUTRITION MARKET, BY REGION,
2020–2024 (USD MILLION) 130
TABLE 61 STANDARD: PERSONALIZED NUTRITION MARKET, BY REGION,
2025–2030 (USD MILLION) 130
TABLE 62 PERSONALIZED NUTRITION MARKET, BY PERSONALIZATION BASIS,
2020–2024 (USD MILLION) 133
TABLE 63 PERSONALIZED NUTRITION MARKET, BY PERSONALIZATION BASIS,
2025–2030 (USD MILLION) 133
TABLE 64 NUTRIGENOMIC: PERSONALIZATION BASIS MARKET, BY REGION,
2020–2024 (USD MILLION) 134
TABLE 65 NUTRIGENOMIC: PERSONALIZATION BASIS MARKET, BY REGION,
2025–2030 (USD MILLION) 134
TABLE 66 MICROBIOME-BASED: PERSONALIZED NUTRITION MARKET, BY REGION,
2020–2024 (USD MILLION) 135
TABLE 67 MICROBIOME-BASED: PERSONALIZED NUTRITION MARKET, BY REGION,
2025–2030 (USD MILLION) 135
TABLE 68 BIOMARKER: PERSONALIZED NUTRITION MARKET, BY REGION,
2020–2024 (USD MILLION) 136
TABLE 69 BIOMARKER: PERSONALIZED NUTRITION MARKET, BY REGION,
2025–2030 (USD MILLION) 137
TABLE 70 WEARABLE-BASED: PERSONALIZED NUTRITION MARKET, BY REGION,
2020–2024 (USD MILLION) 138
TABLE 71 WEARABLE-BASED: PERSONALIZED NUTRITION MARKET, BY REGION,
2025–2030 (USD MILLION) 138
TABLE 72 BEHAVIORAL & DIETARY LOG–BASED: PERSONALIZED NUTRITION MARKET,
BY REGION, 2020–2024 (USD MILLION) 139
TABLE 73 BEHAVIORAL & DIETARY LOG–BASED: PERSONALIZED NUTRITION MARKET,
BY REGION, 2025–2030 (USD MILLION) 139
TABLE 74 LIFESTYLE–BASED: PERSONALIZED NUTRITION MARKET, BY REGION,
2020–2024 (USD MILLION) 140
TABLE 75 LIFESTYLE–BASED: PERSONALIZED NUTRITION MARKET, BY REGION,
2025–2030 (USD MILLION) 141
TABLE 76 PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2020–2024 (USD MILLION) 143
TABLE 77 PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 144
TABLE 78 GENERAL LIFESTYLE: PERSONALIZED NUTRITION MARKET, BY REGION,
2020–2024 (USD MILLION) 145
TABLE 79 GENERAL LIFESTYLE: PERSONALIZED NUTRITION MARKET, BY REGION,
2025–2030 (USD MILLION) 145
TABLE 80 SPORTS & FITNESS PERFORMANCE: PERSONALIZED NUTRITION MARKET,
BY REGION, 2020–2024 (USD MILLION) 146
TABLE 81 SPORTS & FITNESS PERFORMANCE: PERSONALIZED NUTRITION MARKET,
BY REGION, 2025–2030 (USD MILLION) 146
TABLE 82 WEIGHT MANAGEMENT & METABOLIC HEALTH: PERSONALIZED NUTRITION MARKET, BY REGION, 2020–2024 (USD MILLION) 147
TABLE 83 WEIGHT MANAGEMENT & METABOLIC HEALTH: PERSONALIZED NUTRITION MARKET, BY REGION, 2025–2030 (USD MILLION) 148
TABLE 84 CLINICAL NUTRITION & DISEASE MANAGEMENT: PERSONALIZED NUTRITION MARKET, BY REGION, 2020–2024 (USD MILLION) 149
TABLE 85 CLINICAL NUTRITION & DISEASE MANAGEMENT: PERSONALIZED NUTRITION MARKET, BY REGION, 2025–2030 (USD MILLION) 149
TABLE 86 LIFE STAGE & SPECIAL POPULATIONS: PERSONALIZED NUTRITION MARKET,
BY REGION, 2020–2024 (USD MILLION) 150
TABLE 87 LIFE STAGE & SPECIAL POPULATIONS: PERSONALIZED NUTRITION MARKET,
BY REGION, 2025–2030 (USD MILLION) 150
TABLE 88 BEAUTY, SKIN, & LONGEVITY: PERSONALIZED NUTRITION MARKET, BY REGION, 2020–2024 (USD MILLION) 151
TABLE 89 BEAUTY, SKIN, & LONGEVITY: PERSONALIZED NUTRITION MARKET, BY REGION, 2025–2030 (USD MILLION) 152
TABLE 90 PERSONALIZED NUTRITION MARKET, BY END USE, 2020–2024 (USD MILLION) 154
TABLE 91 PERSONALIZED NUTRITION MARKET, BY END USE, 2025–2030 (USD MILLION) 155
TABLE 92 DIRECT TO CONSUMERS: PERSONALIZED NUTRITION MARKET, BY REGION,
2020–2024 (USD MILLION) 155
TABLE 93 DIRECT TO CONSUMERS: PERSONALIZED NUTRITION MARKET, BY REGION,
2025–2030 (USD MILLION) 156
TABLE 94 PATIENT/HEALTHCARE USERS: PERSONALIZED NUTRITION MARKET, BY REGION, 2020–2024 (USD MILLION) 157
TABLE 95 PATIENT/HEALTHCARE USERS: PERSONALIZED NUTRITION MARKET, BY REGION, 2025–2030 (USD MILLION) 157
TABLE 96 SPORTS & FITNESS: PERSONALIZED NUTRITION MARKET, BY REGION,
2020–2024 (USD MILLION) 158
TABLE 97 SPORTS & FITNESS: PERSONALIZED NUTRITION MARKET, BY REGION,
2025–2030 (USD MILLION) 158
TABLE 98 CORPORATES & INSURERS: PERSONALIZED NUTRITION MARKET, BY REGION, 2020–2024 (USD MILLION) 159
TABLE 99 CORPORATES & INSURERS: PERSONALIZED NUTRITION MARKET, BY REGION, 2025–2030 (USD MILLION) 159
TABLE 100 PERSONALIZED NUTRITION MARKET, BY REGION, 2020–2024 (USD MILLION) 164
TABLE 101 PERSONALIZED NUTRITION MARKET, BY REGION, 2025–2030 (USD MILLION) 164
TABLE 102 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY COUNTRY,
2020–2024 (USD MILLION) 165
TABLE 103 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY COUNTRY,
2025–2030 (USD MILLION) 166
TABLE 104 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY SOLUTIONT TYPE, 2020–2024 (USD MILLION) 166
TABLE 105 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY SOLUTION TYPE, 2025–2030 (USD MILLION) 166
TABLE 106 PRODUCTS: NORTH AMERICA PERSONALIZED NUTRITION MARKET, BY SUBTYPE, 2020–2024 (USD MILLION) 167
TABLE 107 PRODUCTS: NORTH AMERICA PERSONALIZED NUTRITION MARKET, BY SUBTYPE, 2025–2030 (USD MILLION) 167
TABLE 108 SERVICES: NORTH AMERICA PERSONALIZED NUTRITION MARKET, BY SUBTYPE, 2020–2024 (USD MILLION) 167
TABLE 109 SERVICES: NORTH AMERICA PERSONALIZED NUTRITION MARKET, BY SUBTYPE, 2025–2030 (USD MILLION) 167
TABLE 110 DIGITAL TOOLS/PLATFORMS: NORTH AMERICA PERSONALIZED NUTRITION MARKET, BY SUBTYPE, 2020–2024 (USD MILLION) 168
TABLE 111 DIGITAL TOOLS/PLATFORMS: NORTH AMERICA PERSONALIZED NUTRITION MARKET, BY SUBTYPE, 2025–2030 (USD MILLION) 168
TABLE 112 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY APPLICATION,
2020–2024 (USD MILLION) 168
TABLE 113 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY APPLICATION,
2025–2030 (USD MILLION) 169
TABLE 114 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY END USE,
2020–2024 (USD MILLION) 169
TABLE 115 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY END USE,
2025–2030 (USD MILLION) 169
TABLE 116 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY TYPE,
2020–2024 (USD MILLION) 170
TABLE 117 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY TYPE,
2025–2030 (USD MILLION) 170
TABLE 118 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY PERSONALIZATION BASIS, 2020–2024 (USD MILLION) 170
TABLE 119 NORTH AMERICA: PERSONALIZED NUTRITION MARKET, BY PERSONALIZATION BASIS, 2025–2030 (USD MILLION) 171
TABLE 120 US: PERSONALIZED NUTRITION MARKET, BY TYPE 2020–2024 (USD MILLION) 172
TABLE 121 US: PERSONALIZED NUTRITION MARKET, BY TYPE, 2025–2030 (USD MILLION) 172
TABLE 122 CANADA: PERSONALIZED NUTRITION MARKET, BY TYPE,
2020–2024 (USD MILLION) 173
TABLE 123 CANADA: PERSONALIZED NUTRITION MARKET, BY TYPE,
2025–2030 (USD MILLION) 173
TABLE 124 MEXICO: PERSONALIZED NUTRITION MARKET, BY TYPE,
2020–2024 (USD MILLION) 174
TABLE 125 MEXICO: PERSONALIZED NUTRITION MARKET, BY TYPE,
2025–2030 (USD MILLION) 174
TABLE 126 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY COUNTRY,
2020–2024 (USD MILLION) 176
TABLE 127 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY COUNTRY,
2025–2030 (USD MILLION) 177
TABLE 128 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY SOLUTION TYPE,
2020–2024 (USD MILLION) 177
TABLE 129 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY SOLUTION TYPE,
2025–2030 (USD MILLION) 177
TABLE 130 PRODUCTS: ASIA PACIFIC PERSONALIZED NUTRITION MARKET, BY SUBTYPE, 2020–2024 (USD MILLION) 178
TABLE 131 PRODUCTS: ASIA PACIFIC PERSONALIZED NUTRITION MARKET, BY SUBTYPE, 2025–2030 (USD MILLION) 178
TABLE 132 SERVICES: ASIA PACIFIC PERSONALIZED NUTRITION MARKET, BY SUBTYPE, 2020–2024 (USD MILLION) 178
TABLE 133 SERVICES: ASIA PACIFIC PERSONALIZED NUTRITION MARKET, BY SUBTYPE, 2025–2030 (USD MILLION) 178
TABLE 134 DIGITAL TOOLS/PLATFORMS: ASIA PACIFIC PERSONALIZED NUTRITION MARKET, BY SUBTYPE, 2020–2024 (USD MILLION) 179
TABLE 135 DIGITAL TOOLS/PLATFORMS: ASIA PACIFIC PERSONALIZED NUTRITION MARKET, BY SUBTYPE, 2025–2030 (USD MILLION) 179
TABLE 136 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY APPLICATION,
2020–2024 (USD MILLION) 179
TABLE 137 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY APPLICATION,
2025–2030 (USD MILLION) 180
TABLE 138 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY END USE,
2020–2024 (USD MILLION) 180
TABLE 139 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY END USE,
2025–2030 (USD MILLION) 180
TABLE 140 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY TYPE,
2020–2024 (USD MILLION) 181
TABLE 141 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY TYPE,
2025–2030 (USD MILLION) 181
TABLE 142 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY PERSONALIZATION BASIS, 2020–2024 (USD MILLION) 181
TABLE 143 ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY PERSONALIZATION BASIS, 2025–2030 (USD MILLION) 182
TABLE 144 CHINA: PERSONALIZED NUTRITION MARKET, BY TYPE, 2020–2024 (USD MILLION) 183
TABLE 145 CHINA: PERSONALIZED NUTRITION MARKET, BY TYPE, 2025–2030 (USD MILLION) 183
TABLE 146 JAPAN: PERSONALIZED NUTRITION MARKET, BY TYPE, 2020–2024 (USD MILLION) 184
TABLE 147 JAPAN: PERSONALIZED NUTRITION MARKET, BY TYPE, 2025–2030 (USD MILLION) 184
TABLE 148 INDIA: PERSONALIZED NUTRITION MARKET, BY TYPE, 2020–2024 (USD MILLION) 185
TABLE 149 INDIA: PERSONALIZED NUTRITION MARKET, BY TYPE, 2025–2030 (USD MILLION) 185
TABLE 150 AUSTRALIA & NEW ZEALAND: PERSONALIZED NUTRITION MARKET,
BY TYPE, 2020–2024 (USD MILLION) 186
TABLE 151 AUSTRALIA & NEW ZEALAND: PERSONALIZED NUTRITION MARKET,
BY TYPE, 2025–2030 (USD MILLION) 187
TABLE 152 REST OF ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY TYPE,
2020–2024 (USD MILLION) 188
TABLE 153 REST OF ASIA PACIFIC: PERSONALIZED NUTRITION MARKET, BY TYPE,
2025–2030 (USD MILLION) 188
TABLE 154 EUROPE: PERSONALIZED NUTRITION MARKET, BY COUNTRY,
2020–2024 (USD MILLION) 189
TABLE 155 EUROPE: PERSONALIZED NUTRITION MARKET, BY COUNTRY,
2025–2030 (USD MILLION) 189
TABLE 156 EUROPE: PERSONALIZED NUTRITION MARKET, BY SOLUTION TYPE,
2020–2024 (USD MILLION) 190
TABLE 157 EUROPE: PERSONALIZED NUTRITION MARKET, BY SOLUTION TYPE,
2025–2030 (USD MILLION) 190
TABLE 158 PRODUCTS: EUROPE PERSONALIZED NUTRITION MARKET, BY SUBTYPE,
2020–2024 (USD MILLION) 190
TABLE 159 PRODUCTS: EUROPE PERSONALIZED NUTRITION MARKET, BY SUBTYPE,
2025–2030 (USD MILLION) 190
TABLE 160 SERVICES: EUROPE PERSONALIZED NUTRITION MARKET, BY SUBTYPE,
2020–2024 (USD MILLION) 191
TABLE 161 SERVICES: EUROPE PERSONALIZED NUTRITION MARKET, BY SUBTYPE,
2025–2030 (USD MILLION) 191
TABLE 162 DIGITAL TOOLS/PLATFORMS: EUROPE PERSONALIZED NUTRITION MARKET,
BY SUBTYPE, 2020–2024 (USD MILLION) 191
TABLE 163 DIGITAL TOOLS/PLATFORMS: EUROPE PERSONALIZED NUTRITION MARKET,
BY SUBTYPE, 2025–2030 (USD MILLION) 192
TABLE 164 EUROPE: PERSONALIZED NUTRITION MARKET, BY APPLICATION,
2020–2024 (USD MILLION) 192
TABLE 165 EUROPE: PERSONALIZED NUTRITION MARKET, BY APPLICATION,
2025–2030 (USD MILLION) 192
TABLE 166 EUROPE: PERSONALIZED NUTRITION MARKET, BY END USE,
2020–2024 (USD MILLION) 193
TABLE 167 EUROPE: PERSONALIZED NUTRITION MARKET, BY END USE,
2025–2030 (USD MILLION) 193
TABLE 168 EUROPE: PERSONALIZED NUTRITION MARKET, BY TYPE,
2020–2024 (USD MILLION) 193
TABLE 169 EUROPE: PERSONALIZED NUTRITION MARKET, BY TYPE,
2025–2030 (USD MILLION) 193
TABLE 170 EUROPE: PERSONALIZED NUTRITION MARKET, BY PERSONALIZATION BASIS, 2020–2024 (USD MILLION) 194
TABLE 171 EUROPE: PERSONALIZED NUTRITION MARKET, BY PERSONALIZATION BASIS, 2025–2030 (USD MILLION) 194
TABLE 172 GERMANY: PERSONALIZED NUTRITION MARKET, BY TYPE,
2020–2024 (USD MILLION) 195
TABLE 173 GERMANY: PERSONALIZED NUTRITION MARKET, BY TYPE,
2025–2030 (USD MILLION) 195
TABLE 174 UK: PERSONALIZED NUTRITION MARKET, BY TYPE, 2020–2024 (USD MILLION) 196
TABLE 175 UK: PERSONALIZED NUTRITION MARKET, BY TYPE, 2025–2030 (USD MILLION) 196
TABLE 176 FRANCE: PERSONALIZED NUTRITION MARKET, BY TYPE,
2020–2024 (USD MILLION) 197
TABLE 177 FRANCE: PERSONALIZED NUTRITION MARKET, BY TYPE,
2025–2030 (USD MILLION) 197
TABLE 178 ITALY: PERSONALIZED NUTRITION MARKET, BY TYPE, 2020–2024 (USD MILLION) 198
TABLE 179 ITALY: PERSONALIZED NUTRITION MARKET, BY TYPE, 2025–2030 (USD MILLION) 198
TABLE 180 SPAIN: PERSONALIZED NUTRITION MARKET, BY TYPE, 2020–2024 (USD MILLION) 199
TABLE 181 SPAIN: PERSONALIZED NUTRITION MARKET, BY TYPE, 2025–2030 (USD MILLION) 199
TABLE 182 DENMARK: PERSONALIZED NUTRITION MARKET, BY TYPE,
2020–2024 (USD MILLION) 200
TABLE 183 DENMARK: PERSONALIZED NUTRITION MARKET, BY TYPE,
2025–2030 (USD MILLION) 200
TABLE 184 NETHERLANDS: PERSONALIZED NUTRITION MARKET, BY TYPE,
2020–2024 (USD MILLION) 201
TABLE 185 NETHERLANDS: PERSONALIZED NUTRITION MARKET, BY TYPE,
2025–2030 (USD MILLION) 201
TABLE 186 REST OF EUROPE: PERSONALIZED NUTRITION MARKET, BY TYPE,
2020–2024 (USD MILLION) 202
TABLE 187 REST OF EUROPE: PERSONALIZED NUTRITION MARKET, BY TYPE,
2025–2030 (USD MILLION) 202
TABLE 188 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY COUNTRY,
2020–2024 (USD MILLION) 203
TABLE 189 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY COUNTRY,
2025–2030 (USD MILLION) 203
TABLE 190 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY SOLUTION TYPE, 2020–2024 (USD MILLION) 203
TABLE 191 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY SOLUTION TYPE, 2025–2030 (USD MILLION) 204
TABLE 192 PRODUCTS: SOUTH AMERICA PERSONALIZED NUTRITION MARKET, BY SUBTYPE, 2020–2024 (USD MILLION) 204
TABLE 193 PRODUCTS: SOUTH AMERICA PERSONALIZED NUTRITION MARKET, BY SUBTYPE, 2025–2030 (USD MILLION) 204
TABLE 194 SERVICES: SOUTH AMERICA PERSONALIZED NUTRITION MARKET, BY SUBTYPE, 2020–2024 (USD MILLION) 204
TABLE 195 SERVICES: SOUTH AMERICA PERSONALIZED NUTRITION MARKET, BY SUBTYPE, 2025–2030 (USD MILLION) 205
TABLE 196 DIGITAL TOOLS/PLATFORMS: SOUTH AMERICA PERSONALIZED NUTRITION MARKET, BY SUBTYPE, 2020–2024 (USD MILLION) 205
TABLE 197 DIGITAL TOOLS/PLATFORMS: SOUTH AMERICA PERSONALIZED NUTRITION MARKET, BY SUBTYPE, 2025–2030 (USD MILLION) 205
TABLE 198 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY APPLICATION,
2020–2024 (USD MILLION) 206
TABLE 199 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY APPLICATION,
2025–2030 (USD MILLION) 206
TABLE 200 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY END-USE,
2020–2024 (USD MILLION) 206
TABLE 201 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY END-USE,
2025–2030 (USD MILLION) 207
TABLE 202 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY TYPE,
2020–2024 (USD MILLION) 207
TABLE 203 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY TYPE,
2025–2030 (USD MILLION) 207
TABLE 204 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY PERSONALIZATION BASIS, 2020–2024 (USD MILLION) 208
TABLE 205 SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY PERSONALIZATION BASIS, 2025–2030 (USD MILLION) 208
TABLE 206 ARGENTINA: PERSONALIZED NUTRITION MARKET, BY TYPE,
2020–2024 (USD MILLION) 209
TABLE 207 ARGENTINA: PERSONALIZED NUTRITION MARKET, BY TYPE,
2025–2030 (USD MILLION) 209
TABLE 208 BRAZIL: PERSONALIZED NUTRITION MARKET, BY TYPE,
2020–2024 (USD MILLION) 210
TABLE 209 BRAZIL: PERSONALIZED NUTRITION MARKET, BY TYPE,
2025–2030 (USD MILLION) 210
TABLE 210 REST OF SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY TYPE,
2020–2024 (USD MILLION) 211
TABLE 211 REST OF SOUTH AMERICA: PERSONALIZED NUTRITION MARKET, BY TYPE,
2025–2030 (USD MILLION) 212
TABLE 212 ROW: PERSONALIZED NUTRITION MARKET, BY COUNTRY,
2020–2024 (USD MILLION) 212
TABLE 213 ROW: PERSONALIZED NUTRITION MARKET, BY COUNTRY,
2025–2030 (USD MILLION) 213
TABLE 214 ROW: PERSONALIZED NUTRITION MARKET, BY SOLUTION TYPE,
2020–2024 (USD MILLION) 213
TABLE 215 ROW: PERSONALIZED NUTRITION MARKET, BY SOLUTION TYPE,
2025–2030 (USD MILLION) 213
TABLE 216 PRODUCTS: ROW PERSONALIZED NUTRITION MARKET, BY SUBTYPE,
2020–2024 (USD MILLION) 213
TABLE 217 PRODUCTS: ROW PERSONALIZED NUTRITION MARKET, BY SUBTYPE,
2025–2030 (USD MILLION) 214
TABLE 218 SERVICES: ROW PERSONALIZED NUTRITION MARKET, BY SUBTYPE,
2020–2024 (USD MILLION) 214
TABLE 219 SERVICES: ROW PERSONALIZED NUTRITION MARKET, BY SUBTYPE,
2025–2030 (USD MILLION) 214
TABLE 220 DIGITAL TOOLS/PLATFORMS: ROW PERSONALIZED NUTRITION MARKET,
BY SUBTYPE, 2020–2024 (USD MILLION) 215
TABLE 221 DIGITAL TOOLS/PLATFORMS: ROW PERSONALIZED NUTRITION MARKET,
BY SUBTYPE, 2025–2030 (USD MILLION) 215
TABLE 222 ROW: PERSONALIZED NUTRITION MARKET, BY APPLICATION,
2020–2024 (USD MILLION) 215
TABLE 223 ROW: PERSONALIZED NUTRITION MARKET, BY APPLICATION,
2025–2030 (USD MILLION) 216
TABLE 224 ROW: PERSONALIZED NUTRITION MARKET, BY END USE,
2020–2024 (USD MILLION) 216
TABLE 225 ROW: PERSONALIZED NUTRITION MARKET, BY END USE,
2025–2030 (USD MILLION) 216
TABLE 226 ROW: PERSONALIZED NUTRITION MARKET, BY TYPE, 2020–2024 (USD MILLION) 217
TABLE 227 ROW: PERSONALIZED NUTRITION MARKET, BY TYPE, 2025–2030 (USD MILLION) 217
TABLE 228 ROW: PERSONALIZED NUTRITION MARKET, BY PERSONALIZATION BASIS,
2020–2024 (USD MILLION) 217
TABLE 229 ROW: PERSONALIZED NUTRITION MARKET, BY PERSONALIZATION BASIS,
2025–2030 (USD MILLION) 218
TABLE 230 AFRICA: PERSONALIZED NUTRITION MARKET, BY TYPE
2020–2024 (USD MILLION) 219
TABLE 231 AFRICA: PERSONALIZED NUTRITION MARKET, BY TYPE,
2025–2030 (USD MILLION) 219
TABLE 232 MIDDLE EAST: PERSONALIZED NUTRITION MARKET, BY TYPE
2020–2024 (USD MILLION) 220
TABLE 233 MIDDLE EAST: PERSONALIZED NUTRITION MARKET, BY TYPE,
2025–2030 (USD MILLION) 220
TABLE 234 OVERVIEW OF STRATEGIES ADOPTED BY KEY PERSONALIZED NUTRITION PROVIDERS 221
TABLE 235 PERSONALIZED NUTRITION MARKET: INTENSITY OF COMPETITIVE RIVALRY 224
TABLE 236 PERSONALIZED NUTRITION MARKET: REGION FOOTPRINT 231
TABLE 237 PERSONALIZED NUTRITION MARKET: SOLUTION TYPE FOOTPRINT 232
TABLE 238 PERSONALIZED NUTRITION MARKET: APPLICATION FOOTPRINT 233
TABLE 239 PERSONALIZED NUTRITION MARKET: END-USE FOOTPRINT 234
TABLE 240 PERSONALIZED NUTRITION MARKET: DETAILED LIST OF KEY STARTUPS/SMES 237
TABLE 241 PERSONALIZED NUTRITION MARKET: PRODUCT LAUNCHES,
JANUARY 2020 – JUNE 2025 238
TABLE 242 PERSONALIZED NUTRITION MARKET: DEALS, JANUARY 2020 – JUNE 2025 239
TABLE 243 PERSONALIZED NUTRITION MARKET: EXPANSIONS, JANUARY 2020 – JUNE 2025 241
TABLE 244 PERSONALIZED NUTRITION MARKET: OTHER DEVELOPMENTS,
JANUARY 2020 – JUNE 2025 242
TABLE 245 ABBOTT: COMPANY SNAPSHOT 244
TABLE 246 ABBOTT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 245
TABLE 247 ABBOTT: DEALS 245
TABLE 248 ABBOTT: OTHER DEVELOPMENTS 246
TABLE 249 NESTLE: COMPANY SNAPSHOT 247
TABLE 250 NESTLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 248
TABLE 251 NESTLE: PRODUCT LAUNCHES 249
TABLE 252 NESTLE: DEALS 249
TABLE 253 NESTLE: OTHER DEVELOPMENTS 249
TABLE 254 ROOTINE: COMPANY SNAPSHOT 251
TABLE 255 ROOTINE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 251
TABLE 256 VIOME: COMPANY SNAPSHOT 253
TABLE 257 VIMEO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 253
TABLE 258 VIOME: PRODUCT LAUNCHES 254
TABLE 259 VIOME: DEALS 254
TABLE 260 SEED HEALTH: COMPANY OVERVIEW 255
TABLE 261 SEED HEALTH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 255
TABLE 262 SEED HEALTH: PRODUCT LAUNCHES 256
TABLE 263 SEED HEALTH: OTHER DEVELOPMENTS 257
TABLE 264 MYDNA: COMPANY SNAPSHOT 258
TABLE 265 MYDNA: PRODUCTS/SOLUTIONS/SERVICES OFFERED 258
TABLE 266 MYDNA: DEALS 259
TABLE 267 SUPERPOWER: COMPANY SNAPSHOT 260
TABLE 268 SUPERPOWER: PRODUCTS/SOLUTIONS/SERVICES OFFERED 260
TABLE 269 SUPERPOWER: DEALS 261
TABLE 270 OMBRE: COMPANY SNAPSHOT 262
TABLE 271 OMBRE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 262
TABLE 272 SUN GENOMINCS: COMPANY SNAPSHOT 263
TABLE 273 SUN GENOMICS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 263
TABLE 274 SUN GENOMICS: DEALS 264
TABLE 275 GENEOPALATE COMPANY SNAPSHOT 265
TABLE 276 GENOPALATE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 265
TABLE 277 GENOPALATE: PRODUCT LAUNCHES 266
TABLE 278 GENOPALATE: DEALS 266
TABLE 279 NATURE’S WAY: COMPANY SNAPSHOT 267
TABLE 280 NATURE’S WAY: PRODUCTS/SOLUTIONS/SERVICES OFFERED 267
TABLE 281 NATURE’S WAY: DEALS 268
TABLE 282 VITAMINLAB: COMPANY SNAPSHOT 269
TABLE 283 VITAMINLAB: PRODUCTS/SOLUTIONS/SERVICES OFFERED 269
TABLE 284 CUURE: COMPANY SNAPSHOT 270
TABLE 285 CUURE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 270
TABLE 286 THORNE HEALTHTECH: COMPANY SNAPSHOT 271
TABLE 287 THORNE HEALTHTECH: PRODUCTS/SOLUTIONS/SERVICES OFFERED 271
TABLE 288 THORNE HEALTHTECH: DEALS 272
TABLE 289 VITAGENE: COMPANY SNAPSHOT 273
TABLE 290 VITAGENE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 273
TABLE 291 23ANDME: COMPANY OVERVIEW 274
TABLE 292 23ANDME: PRODUCTS/SOLUTIONS/SERVICES OFFERED 274
TABLE 293 23ANDME: PRODUCT LAUNCHES 275
TABLE 294 23ANDME: DEALS 275
TABLE 295 MEDTRONIC: BUSINESS OVERVIEW 277
TABLE 296 MEDTRONIC: PRODUCTS/SOLUTIONS/SERVICES OFFERED 278
TABLE 297 MEDTRONIC: DEALS 279
TABLE 298 PRENETICS: COMPANY OVERVIEW 281
TABLE 299 PRENETICS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 281
TABLE 300 PRENETICS: PRODUCT LAUNCHES 282
TABLE 301 PRENETICS: DEALS 282
TABLE 302 ZOE: COMPANY SNAPSHOT 284
TABLE 303 ZOE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 284
TABLE 304 ZOE: OTHER DEVELOPMENTS 285
TABLE 305 INSIDE TRACKER: COMPANY SNAPSHOT 286
TABLE 306 INSIDE TRACKER: PRODUCTS/SOLUTIONS/SERVICES OFFERED 286
TABLE 307 INSIDE TRACKER: PRODUCT LAUNCHES 287
TABLE 308 INSIDE TRACKER: DEALS 288
TABLE 309 INSIDE TRACKER: OTHER DEVELOPMENTS 288
TABLE 310 NUTRIGENOMIX: COMPANY OVERVIEW 289
TABLE 311 NUTRIGENOMIX: PRODUCTS/SOLUTIONS/SERVICES OFFERED 289
TABLE 312 NUTRIGENOMIX: DEALS 290
TABLE 313 SUGGESTIC: COMPANY SNAPSHOT 291
TABLE 314 SUGGESTIC: PRODUCTS/SOLUTIONS/SERVICES OFFERED 291
TABLE 315 LEVELS COMPANY SNAPSHOT 293
TABLE 316 LEVELS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 293
TABLE 317 OVIVA: COMPANY SNAPSHOT 295
TABLE 318 OVIVA: PRODUCTS/SOLUTIONS/SERVICES OFFERED 295
TABLE 319 NOOM: COMPANY SNAPSHOT 297
TABLE 320 NOOM: PRODUCTS/SOLUTIONS/SERVICES OFFERED 297
TABLE 321 NOOM: PRODUCT LAUNCHES 298
TABLE 322 NOOM: DEALS 298
TABLE 323 ADJACENT MARKETS TO PERSONALIZED NUTRITION MARKET 303
TABLE 324 PRECISION NUTRITION MARKET, BY APPLICATION, 2019–2023 (USD MILLION) 304
TABLE 325 PRECISION NUTRITION MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 305
TABLE 326 DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION,
2020–2023 (USD MILLION) 306
TABLE 327 DIETARY SUPPLEMENTS MARKET, BY MODE OF APPLICATION,
2024–2029 (USD MILLION) 306
LIST OF FIGURES
FIGURE 1 PERSONALIZED NUTRITION MARKET SEGMENTATION 31
FIGURE 2 PERSONALIZED NUTRITION MARKET: RESEARCH DESIGN 36
FIGURE 3 PERSONALIZED NUTRITION MARKET SIZE ESTIMATION STEPS AND
RESPECTIVE SOURCES: SUPPLY SIDE 42
FIGURE 4 PERSONALIZED NUTRITION MARKET: DATA TRIANGULATION 43
FIGURE 5 PERSONALIZED NUTRITION MARKET, BY SOLUTION TYPE,
2025 VS. 2030 (USD MILLION) 47
FIGURE 6 PERSONALIZED NUTRITION MARKET, BY TYPE, 2025 VS. 2030 (USD MILLION) 47
FIGURE 7 PERSONALIZED NUTRITION MARKET, BY END USE, 2025 VS. 2030 (USD MILLION) 48
FIGURE 8 PERSONALIZED NUTRITION MARKET, BY APPLICATION,
2025 VS. 2030 (USD MILLION) 48
FIGURE 9 PERSONALIZED NUTRITION MARKET, BY PERSONALIZATION BASIS,
2025 VS. 2030 (USD MILLION) 49
FIGURE 10 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 50
FIGURE 11 RISING DEMAND FOR PERSONALIZED NUTRITION DUE TO INCREASING DEMAND FOR PLANT-BASED FOOD 51
FIGURE 12 PRODUCTS SEGMENT & CHINA ACCOUNTED FOR LARGEST SHARES IN ASIA PACIFIC PERSONALIZED NUTRITION MARKET IN 2024 52
FIGURE 13 PRODUCTS SEGMENT AND ASIA PACIFIC TO ACCOUNT FOR LARGEST MARKET SHARES DURING FORECAST PERIOD 53
FIGURE 14 US TO ACCOUNT FOR LARGEST MARKET SHARE (BY VALUE) IN 2025 54
FIGURE 15 CHRONIC DISEASES: TOP CAUSES OF DEATH WORLDWIDE AMONG
ALL AGES IN 2021 56
FIGURE 16 NUMBER OF DEATHS IN US DUE TO DIFFERENT DISEASES, 2022 56
FIGURE 17 PERSONALIZED NUTRITION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 58
FIGURE 18 US: HEALTH EXPENDITURE, BY CATEGORY AND SOURCE OF FUNDS IN USD TRILLION, 2021 59
FIGURE 19 AGING POPULATION IN JAPAN, 65 AND ABOVE (PERCENTAGE OF TOTAL POPULATION), 2018–2023 59
FIGURE 20 ADOPTION OF GEN AI IN PERSONALIZED NUTRITION MARKET 65
FIGURE 21 PERSONALIZED NUTRITION VALUE CHAIN 68
FIGURE 22 TRENDS/DISRUPTING IMPACTING CUSTOMER BUSINESS 70
FIGURE 23 AVERAGE SELLING PRICE OF PERSONALIZED NUTRITION TYPES,
BY KEY PLAYER, 2024 70
FIGURE 24 AVERAGE SELLING PRICE TREND, BY REGION, 2023–2030 71
FIGURE 25 KEY STAKEHOLDERS IN PERSONALIZED NUTRITION ECOSYSTEM 73
FIGURE 26 NUMBER OF MAJOR PATENTS GRANTED FOR PERSONALIZED
NUTRITION MARKET, 2015–2024 77
FIGURE 27 REGIONAL ANALYSIS OF PATENTS GRANTED FOR PERSONALIZED NUTRITION MARKET, 2015–2024 77
FIGURE 28 IMPORT VALUE OF HS CODE 3822: KEY COUNTRIES,
2020–2024 (USD THOUSAND) 80
FIGURE 29 EXPORT VALUE OF HS CODE 3822: KEY COUNTRIES,
2020–2024 (USD THOUSAND) 82
FIGURE 30 PERSONALIZED NUTRITION MARKET: PORTER’S FIVE FORCES ANALYSIS 93
FIGURE 31 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 95
FIGURE 32 KEY BUYING CRITERIA FOR SOLUTION TYPES 96
FIGURE 33 INVESTMENT AND FUNDING SCENARIO, 2020–2024 (USD BILLION) 97
FIGURE 34 PERSONALIZED NUTRITION MARKET, BY SOLUTION TYPE, 2025 VS. 2030 104
FIGURE 35 PERSONALIZED NUTRITION MARKET, BY TYPE, 2025 VS. 2030 127
FIGURE 36 PERSONALIZED NUTRITION MARKET, BY PERSONALIZATION
BASIS, 2025 VS. 2030 132
FIGURE 37 PERSONALIZED NUTRITION MARKET, BY APPLICATION, 2025 VS. 2030 143
FIGURE 38 PERSONALIZED NUTRITION MARKET, BY END USE, 2025 VS. 2030 154
FIGURE 39 INDIA TO GROW AT HIGHEST RATE DURING FORECAST PERIOD 163
FIGURE 40 NORTH AMERICA: PERSONALIZED NUTRITION MARKET SNAPSHOT 165
FIGURE 41 ASIA PACIFIC: MARKET SNAPSHOT 176
FIGURE 42 REVENUE ANALYSIS FOR KEY PLAYERS IN PERSONALIZED NUTRITION MARKET, 2020–2024 (USD MILLION) 222
FIGURE 43 SHARE OF LEADING COMPANIES IN PERSONALIZED NUTRITION MARKET, 2024 223
FIGURE 44 COMPANY VALUATION (USD BILLION) 225
FIGURE 45 FINANCIAL METRICS (EV/EBITDA), 2024 225
FIGURE 46 BRAND/PRODUCT COMPARISON ANALYSIS, BY PRODUCT BRAND 226
FIGURE 47 PERSONALIZED NUTRITION MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2024 229
FIGURE 48 PERSONALIZED NUTRITION MARKET: COMPANY FOOTPRINT 230
FIGURE 49 PERSONALIZED NUTRITION MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2024 236
FIGURE 50 ABBOTT: COMPANY SNAPSHOT 244
FIGURE 51 NESTLE: COMPANY SNAPSHOT 248
FIGURE 52 MEDTRONIC: COMPANY SNAPSHOT 278
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