Pet Dietary Supplements Market - Global Forecast to 2030
商品番号 : SMB-77843
| 出版社 | MarketsandMarkets |
| 出版年月 | 2025年4月 |
| ページ数 | 323 |
| 図表数 | 374 |
| 価格タイプ | シングルユーザライセンス |
| 価格 | USD 4,950 |
| 種別 | 英文調査報告書 |
Report Overview
The pet dietary supplements market is estimated at USD 2.71 billion in 2025 and is projected to reach USD 4.11 billion by 2030, at a CAGR of 8.7% from 2025 to 2030. Pet owners are increasingly turning to dietary supplements as a proactive measure for their pets to enhance immunity, prevent joint issues, improve digestive health, and manage specific conditions such as allergies or anxiety. Supplements such as vitamins, probiotics, and omega-3 fatty acids are seen not only as solutions to existing health problems but also as tools for long-term well-being. Joint health supplements with ingredients such as glucosamine and chondroitin are increasingly sought after as preventative measures against the natural aging process in pets, particularly in dogs of larger breeds.
ペット用栄養補助食品市場は、2025年に27億1,000万米ドルに達すると推定され、2030年には41億1,000万米ドルに達すると予測されており、2025年から2030年にかけて8.7%のCAGRで成長します。ペットの飼い主は、免疫力を高め、関節の問題を予防し、消化器系の健康を改善し、アレルギーや不安などの特定の症状を管理するための予防策として、ペットのための栄養補助食品にますます目を向けています。ビタミン、プロバイオティクス、オメガ3脂肪酸などのサプリメントは、既存の健康問題の解決策としてだけでなく、長期的な健康のためのツールとしても見られています。グルコサミンやコンドロイチンなどの成分を含む関節健康サプリメントは、ペット、特に大型犬の自然な老化プロセスに対する予防策としてますます求められています。
Furthermore, the rise in pet supplements is also influenced by an increase in the availability of tailored, specialized products that address specific health concerns. Companies are now developing formulations that cater to particular life stages (puppies, adult pets, senior pets), dietary restrictions (grain-free, gluten-free), or specific health needs (digestive issues, skin and coat health, cognitive function). This trend toward personalized pet health reflects broader changes in consumer behavior, where customization and specialization are key factors in purchasing decisions.
さらに、ペットサプリメントの増加は、特定の健康上の懸念に対応する、オーダーメイド型で専門的な製品の入手しやすさの増加にも影響されています。企業は現在、特定のライフステージ（子犬、成犬、シニアペット）、食事制限（グレインフリー、グルテンフリー）、あるいは特定の健康ニーズ（消化器系の問題、皮膚と被毛の健康、認知機能）に対応した処方を開発しています。ペットの健康をパーソナライズ化するこのトレンドは、カスタマイズと専門性が購入決定の重要な要素となる、消費者行動のより広範な変化を反映しています。
Disruption in the pet dietary supplements market
The pet dietary supplements market’s phase of disruption is marked by evolving consumer preferences, innovative product development, and a shift in retail dynamics. Natural and organic ingredients are becoming increasingly popular as pet owners seek clean-label options. Additionally, there’s a growing inclination toward personalized pet nutrition, leveraging technology to deliver supplements tailored to individual pet needs. Startups and niche brands are entering the segment with unique formulations and direct-to-consumer strategies, challenging traditional players. These changes are reshaping the competitive landscape and compelling companies to adapt quickly to stay relevant.
“The tablets and capsules segment holds a significant market share among the supplement form in the pet dietary supplements market.”
Tablets and capsules are generally easier to store compared to other forms of supplements, such as powders or liquids. They have a longer shelf life, reducing concerns about spoilage and contamination. Their compact and durable packaging also makes them ideal for travel, allowing pet owners to easily carry the supplements with them, whether on a trip or to the veterinarian’s office. These added convenience and portability are significant selling points, especially for pet owners who lead active or mobile lifestyles.
Another factor contributing to the strong position of tablets and capsules is their effectiveness in delivering active ingredients. Many supplements, particularly those targeting joint health, digestive function, or skin conditions, require precise amounts of key nutrients such as glucosamine, chondroitin, omega-3 fatty acids, or probiotics. Tablets and capsules allow these ingredients to be effectively encapsulated, providing a controlled release that maximizes absorption. This is especially beneficial for older pets or those with specific health issues that may require sustained nutrient intake.
“The e-commerce segment accounts for the highest CAGR among the distribution channels in the pet dietary supplements market during the forecast period.”
As e-commerce continues to shape consumer purchasing behavior across industries, the pet dietary supplements sector is no exception, with online platforms offering convenience, wider selection, and enhanced shopping experience. The rise of digital channels has transformed the way pet owners discover, compare, and purchase supplements for their pets, making it easier than ever to access a diverse range of products tailored to specific pet health needs.
One of the significant factors fueling the growth of e-commerce distribution in the pet dietary supplements market is the convenience it offers. Pet owners can browse an extensive selection of products from the comfort of their homes, avoiding the time-consuming task of visiting physical stores. This is particularly beneficial for those with busy schedules or living where pet care products are not readily available. The ability to shop anytime, whether during the day, evening, or weekend, adds significant value, catering to the modern consumer’s desire for flexibility and convenience.
“The North American region is set to be dominant in the pet dietary supplements market.”
The region’s pet industry has seen continuous growth, with a growing number of households viewing pets not just as animals, but as integral members of the family. This shift, often referred to as the “humanization of pets,” has led to a strong demand for premium pet care products, including dietary supplements aimed at enhancing pets’ health and well-being.
The US and Canada, in particular, are home to some of the highest rates of pet ownership globally. According to recent surveys, a significant percentage of households in both countries own pets, with many choosing to invest in products that promote their pets’ long-term health. This widespread ownership, coupled with increasing pet care awareness, has translated into heightened demand for specialized supplements. Pet owners are now more focused on preventing health issues before they arise, leading to a growing market for supplements that improve joint health, skin condition, immunity, and overall vitality.
In-depth interviews have been conducted with chief executive officers (CEOs), directors, and other executives from various key organizations operating in the pet dietary supplements market:
- By Company Type: Tier 1 – 25%, Tier 2 – 45%, and Tier 3 – 30%
- By Designation: Directors – 20%, Managers – 50%, Others – 30%
- By Region: North America – 25%, Europe – 30%, Asia Pacific – 20%, South America – 15%, and Rest of the World – 10%
Prominent companies in the market include Nestlé (Nestlé Purina Petcare Company) (Switzerland), Elanco (US), H&H Group (Hong Kong), SwedenCare (Sweden), Mars, Incorporated (US), Nutramax Laboratories (US), Virbac (France), General Mills Inc. (US), Zoetis Services LLC (US), Wellness Pet, LLC (US), NOW Foods (US), Vetoquinol (France), Affinity Petcare S.A (Spain), FoodScience (US), and Thorne Vet (US).
Other players include Nutri-Pet Research, Inc. (US), VAFO Group (Czech Republic), Nordic Natural (US), Ark Naturals (US), Aniamor (India), Growelagrovet (India), Pet Honesty (US), mcePharma a. s. (Czech Republic), Nutri+Vet (US), and AdvaCare Pharma (US).
Research Coverage
This research report categorizes the pet dietary supplements market by pet type (dogs, cats, and other pet types), supplement type (vitamins, multivitamins, probiotics & prebiotics, protein & peptides, omega-3 fatty acids, and other supplement types), supplement form (tablets and capsules, powder, soft chews, and other supplement form), function (bone and joint health, digestive health, skin and coat health, immune system support, heart health, stress & anxiety relief, weight management, and other functions), distribution channel (offline and online), and region (North America, Europe, Asia Pacific, South America, and Rest of the World). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of pet dietary supplements. A thorough analysis of the key industry players has been done to provide insights into their business overview, services, key strategies, contracts, partnerships, agreements, new product launches, mergers and acquisitions, and recent developments associated with the pet dietary supplements market. This report covers a competitive analysis of upcoming startups in the pet dietary supplements market ecosystem. Furthermore, industry-specific trends such as technology analysis, ecosystem and market mapping, and patent and regulatory landscape, among others, are also covered in the study.
本調査レポートは、ペット用栄養補助食品市場を、ペットの種類（犬、猫、その他のペット）、サプリメントの種類（ビタミン、マルチビタミン、プロバイオティクス＆プレバイオティクス、プロテイン＆ペプチド、オメガ3脂肪酸、その他のサプリメント）、サプリメントの形態（錠剤、カプセル、粉末、ソフトチュー、その他のサプリメント）、機能（骨と関節の健康、消化器系の健康、皮膚と被毛の健康、免疫システムのサポート、心臓の健康、ストレスと不安の軽減、体重管理、その他の機能）、流通チャネル（オフラインとオンライン）、地域（北米、ヨーロッパ、アジア太平洋、南米、その他の地域）別に分類しています。レポートでは、ペット用栄養補助食品の成長に影響を与える主要な要因（促進要因、抑制要因、課題、機会など）に関する詳細な情報を網羅しています。主要業界プレーヤーを徹底的に分析し、事業概要、サービス、主要戦略、契約、パートナーシップ、合意、新製品の発売、合併・買収、そしてペット用栄養補助食品市場に関連する最近の動向に関する洞察を提供しています。本レポートは、ペット用栄養補助食品市場エコシステムにおける新興企業の競合分析を網羅しています。さらに、技術分析、エコシステムと市場のマッピング、特許および規制の状況など、業界特有のトレンドについても調査しています。
Reasons to Buy This Report
The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall pet dietary supplements and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
- Analysis of key drivers (rising pet ownership and humanization of pets), restraints (high cost of premium products), opportunities (rise of e-commerce and direct-to-consumer channels), and challenges (regulatory and labeling complexities) influencing the growth of the pet dietary supplements market
- New product launch/Innovation: Detailed insights on research & development activities and new product launches in the pet dietary supplements market
- Market Development: Comprehensive information about lucrative markets – the report analyzes pet dietary supplements across varied regions
- Market Diversification: Exhaustive information about new services, untapped geographies, recent developments, and investments in the pet dietary supplements market
- Competitive Assessment: In-depth assessment of market shares, growth strategies, product offerings, brand/product comparison, and product food prints of leading players such as Nestlé (Nestlé Purina Petcare Company) (Switzerland), Elanco (US), H&H Group (Hong Kong), SwedenCare (Sweden), Mars, Incorporated (US), and other players in the pet dietary supplements market
Table of Contents
1 INTRODUCTION 31
1.1 STUDY OBJECTIVES 31
1.2 MARKET DEFINITION AND SCOPE 31
1.2.1 INCLUSIONS AND EXCLUSIONS 32
1.3 STUDY SCOPE 33
1.3.1 MARKET COVERED 33
1.3.2 STUDY YEARS CONSIDERED 34
1.4 UNIT CONSIDERED 34
1.4.1 CURRENCY/VALUE UNIT 34
1.4.2 VOLUME UNIT 35
1.5 STAKEHOLDERS 35
2 RESEARCH METHODOLOGY 37
2.1 RESEARCH DATA 37
2.1.1 SECONDARY DATA 37
2.1.1.1 Key data from secondary sources 38
2.1.2 PRIMARY DATA 38
2.1.2.1 Key data from primary sources 38
2.1.2.2 Breakdown of primary profiles 39
2.1.2.3 Key insights from industry experts 40
2.2 MARKET SIZE ESTIMATION 40
2.2.1 TOP-DOWN APPROACH 41
2.2.2 SUPPLY-SIDE ANALYSIS 42
2.2.3 BOTTOM-UP APPROACH 43
2.3 DATA TRIANGULATION 44
2.4 RESEARCH ASSUMPTIONS 45
2.5 RESEARCH LIMITATIONS AND RISK ASSESSMENT 46
3 EXECUTIVE SUMMARY 47
4 PREMIUM INSIGHTS 54
4.1 ATTRACTIVE MARKET OPPORTUNITIES FOR PET DIETARY SUPPLEMENTS
MARKET PLAYERS 54
4.2 NORTH AMERICA: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE & COUNTRY 55
4.3 PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE & REGION 56
4.4 PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT TYPE 57
4.5 PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM 57
4.6 PET DIETARY SUPPLEMENTS MARKET, BY FUNCTION 58
4.7 PET DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL 58
4.8 PET DIETARY SUPPLEMENTS MARKET: SHARE OF MAJOR REGIONAL SUBMARKETS 59
5 MARKET OVERVIEW 60
5.1 INTRODUCTION 60
5.2 MACROECONOMIC OUTLOOK 61
5.2.1 INCREASE IN PET POPULATION AND PET OWNERSHIP 61
5.2.2 GROWTH OF PET CARE ECONOMY AND PREMIUMIZATION TRENDS 62
5.3 MARKET DYNAMICS 63
5.3.1 DRIVERS 63
5.3.1.1 Rise in pet ownership and humanization 63
5.3.1.2 Increase in awareness of pet health 64
5.3.1.3 Product innovation in supplement forms 65
5.3.2 RESTRAINTS 66
5.3.2.1 High cost of premium products 66
5.3.2.2 Lack of veterinarian endorsement 66
5.3.3 OPPORTUNITIES 67
5.3.3.1 Expansion of pet dietary supplement use through strategic consumer education 67
5.3.3.2 Expansion of e-commerce platforms 67
5.3.4 CHALLENGES 68
5.3.4.1 Regulatory and labeling complexities 68
5.3.4.2 Intense competition and brand proliferation 68
5.4 IMPACT OF GEN AI ON PET DIETARY SUPPLEMENTS 69
5.4.1 INTRODUCTION 69
5.4.2 USE OF GEN AI IN PET DIETARY SUPPLEMENTS 70
5.4.3 CASE STUDY ANALYSIS 71
5.4.3.1 AI-POWERED PLATFORM FOR OPTIMIZED PET HEALTH MANAGEMENT 71
5.4.4 IMPACT ON PET DIETARY SUPPLEMENTS MARKET 72
5.4.5 ADJACENT ECOSYSTEM WORKING ON GENERATIVE AI 72
6 INDUSTRY TRENDS 73
6.1 INTRODUCTION 73
6.2 TARIFF IMPACT ON PET DIETARY SUPPLEMENTS MARKET 73
6.2.1 INTRODUCTION 73
6.2.2 KEY TARIFF RATES 74
6.2.3 DISRUPTION IN PET DIETARY SUPPLEMENT PRODUCTS 75
6.2.4 PRICE IMPACT ANALYSIS 75
6.2.5 KEY IMPACTS ON VARIOUS REGIONS 76
6.2.5.1 US 76
6.2.5.2 Europe 77
6.2.5.3 China 77
6.2.6 END-USE INDUSTRY-LEVEL IMPACT 78
6.3 VALUE CHAIN ANALYSIS 79
6.3.1 RESEARCH & DEVELOPMENT 79
6.3.2 RAW MATERIAL SOURCING 79
6.3.3 MANUFACTURING/PRODUCTION 80
6.3.4 QUALITY CONTROL & SAFETY 80
6.3.5 LOGISTICS & DISTRIBUTION 80
6.3.6 MARKETING AND SALES 80
6.3.7 END USE 81
6.4 TRADE ANALYSIS 81
6.4.1 EXPORT SCENARIO 81
6.4.2 IMPORT SCENARIO 83
6.5 TECHNOLOGY ANALYSIS 85
6.5.1 KEY TECHNOLOGIES 85
6.5.1.1 Precision nutrition platforms 85
6.5.1.2 Microencapsulation 85
6.5.1.3 Biotechnology & functional ingredient development 86
6.5.2 COMPLEMENTARY TECHNOLOGIES 86
6.5.2.1 AUGMENTED REALITY (AR) FOR MARKETING 86
6.5.2.2 Smart & sustainable packaging 87
6.5.3 ADJACENT TECHNOLOGIES 87
6.5.3.1 Veterinary telemedicine & diagnostics 87
6.5.3.2 Sustainable & alternative ingredient sourcing 87
6.6 PRICING ANALYSIS 88
6.6.1 AVERAGE SELLING PRICE TREND OF PET AND SUPPLEMENT TYPE
AMONG KEY PLAYERS, BY PET DIETARY SUPPLEMENT PRODUCT 88
6.6.2 AVERAGE SELLING PRICE TREND, BY REGION 89
6.7 ECOSYSTEM ANALYSIS 90
6.7.1 DEMAND SIDE 90
6.7.2 SUPPLY SIDE 90
6.8 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESSES 92
6.9 PATENT ANALYSIS 93
6.9.1 LIST OF MAJOR PATENTS 94
6.10 KEY CONFERENCES AND EVENTS, 2025–2026 98
6.11 REGULATORY LANDSCAPE 99
6.11.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 99
6.11.2 REGULATORY FRAMEWORK 102
6.11.2.1 North America 102
6.11.2.1.1 US 102
6.11.2.1.2 Association of American Feed Control Officials (AAFCO) 103
6.11.2.2 European Union 103
6.11.2.3 Asia Pacific 104
6.11.2.3.1 China 104
6.11.2.3.2 Japan 104
6.11.2.3.3 India 105
6.11.2.4 South Africa 105
6.12 PORTER’S FIVE FORCES ANALYSIS 106
6.12.1 INTENSITY OF COMPETITIVE RIVALRY 107
6.12.2 BARGAINING POWER OF SUPPLIERS 107
6.12.3 BARGAINING POWER OF BUYERS 108
6.12.4 THREAT OF SUBSTITUTES 108
6.12.5 THREAT OF NEW ENTRANTS 108
6.13 KEY STAKEHOLDERS AND BUYING CRITERIA 108
6.13.1 KEY STAKEHOLDERS IN BUYING PROCESS 108
6.13.2 KEY STAKEHOLDERS IN BUYING PROCESS 109
6.13.3 BUYING CRITERIA 110
6.14 CASE STUDY ANALYSIS 111
6.14.1 K9VITALITY LAUNCHED SUCCESSFUL D2C PET SUPPLEMENT BRAND WITH SPEED, QUALITY, AND CUSTOMER LOYALTY 111
6.14.2 NATURVET REINVENTED ITS BRAND TO CONNECT WITH NEW GENERATION OF PET OWNERS AND RECLAIM MARKET LEADERSHIP 112
6.15 INVESTMENT AND FUNDING SCENARIO 113
7 PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE 114
7.1 INTRODUCTION 115
7.2 DOGS 117
7.2.1 CANINE OWNERSHIP AND CUSTOMIZED HEALTH SOLUTIONS TO
PROPEL DOMINANCE OF DOGS IN DIETARY SUPPLEMENT MARKET 117
7.3 CATS 119
7.3.1 RISE IN HEALTH AWARENESS AND LIFESTYLE SHIFTS TO POSITION CATS AS FASTEST-GROWING SEGMENT 119
7.4 OTHER PET TYPES 121
8 PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT TYPE 123
8.1 INTRODUCTION 124
8.2 VITAMINS & MULTIVITAMINS 125
8.2.1 INCREASE IN DEMAND FOR COMPREHENSIVE HEALTH SUPPORT
AND CONVENIENCE TO DRIVE ADOPTION 125
8.3 PROBIOTICS & PREBIOTICS 126
8.3.1 RISE IN AWARENESS OF IMPORTANCE OF DIGESTIVE HEALTH AND
GUT MICROBIOTA BALANCE TO FUEL SEGMENT 126
8.4 PROTEIN & PEPTIDES 126
8.4.1 GROWTH IN FOCUS ON FITNESS, RECOVERY, AND OVERALL VITALITY TO DRIVE DEMAND FOR PROTEIN AND PEPTIDE SUPPLEMENTS 126
8.5 OMEGA-3 FATTY ACIDS 127
8.5.1 BENEFITS OF OMEGA-3 FATTY ACIDS IN SUPPORTING JOINT HEALTH, COGNITIVE FUNCTION, AND OVERALL WELL-BEING TO FUEL SEGMENT 127
8.6 OTHER SUPPLEMENT TYPES 127
9 PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM 128
9.1 INTRODUCTION 129
9.2 SOFT CHEWS 130
9.2.1 PALATABLE AND EASY-TO-ADMINISTER SUPPLEMENT FORMAT TO DRIVE MARKET DOMINANCE 130
9.3 TABLETS & CAPSULES 131
9.3.1 PRECISION DOSAGE PREFERENCE TO FUEL STEADY GROWTH 131
9.4 POWDERS 132
9.4.1 POWDERS OFFER ADAPTABLE NUTRITION FOR HOUSEHOLDS
WITH MULTIPLE PETS 132
9.5 OTHER SUPPLEMENT FORMS 133
10 PET DIETARY SUPPLEMENTS MARKET, BY FUNCTION 135
10.1 INTRODUCTION 136
10.2 BONE & JOINT HEALTH 137
10.2.1 AGING PET POPULATION, BREED-SPECIFIC VULNERABILITIES, AND INCREASED FOCUS ON PREVENTATIVE CARE TO FUEL SEGMENT 137
10.3 SKIN & COAT HEALTH 139
10.3.1 RIES IN FOCUS ON PET AESTHETICS AND DERMATOLOGICAL WELL-BEING TO DRIVE DEMAND 139
10.4 DIGESTIVE HEALTH 140
10.4.1 INCREASE IN GASTROINTESTINAL ISSUES, EVOLVING PET DIETS,
AND GROWING AWARENESS OF GUT HEALTH’S LINK TO OVERALL
WELLNESS TO PROPEL SEGMENT 140
10.5 IMMUNE SYSTEM SUPPORT 141
10.5.1 RISE IN HEALTH AWARENESS TO FUEL IMMUNE SUPPLEMENT DEMAND 141
10.6 HEART HEALTH 142
10.6.1 GROWTH IN FOCUS ON BREED-SPECIFIC CARDIAC CARE TO BOOST DEMAND FOR HEART SUPPLEMENTS IN AGING AND AT-RISK PETS 142
10.7 STRESS & ANXIETY RELIEF 143
10.7.1 RISE IN PET ANXIETY IN MODERN LIFESTYLES TO PROPEL GROWTH IN NATURAL CALMING SUPPLEMENT ADOPTION 143
10.8 WEIGHT MANAGEMENT 144
10.8.1 RISE IN PET OBESITY RATES TO FUEL DEMAND FOR FUNCTIONAL SUPPLEMENTS SUPPORTING SAFE AND SUSTAINED WEIGHT CONTROL 144
10.9 OTHER FUNCTIONS 145
11 PET DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL 147
11.1 INTRODUCTION 148
11.2 E-COMMERCE 149
11.2.1 E-COMMERCE TO DRIVE GROWTH WITH EXTENSIVE PRODUCT RANGE AND REVIEW BY PET OWNERS 149
11.2.2 THIRD-PARTY CHANNELS 150
11.2.3 DIRECT-TO-CONSUMER (DTC) 151
11.3 PET SPECIALTY STORES 151
11.3.1 NEED TO CATER TO PREMIUM PET HEALTH WITH EXPERT ADVICE AND CURATED PRODUCTS 151
11.4 SUPERMARKETS & HYPERMARKETS 153
11.4.1 GROWTH IN PRESENCE IN E-COMMERCE TO FURTHER STRENGTHEN THEIR ROLE IN MARKET 153
11.5 VETERINARY CLINICS 154
11.5.1 VETERINARY CLINICS’ EXPERT-RECOMMENDED SUPPLEMENTS TO WHICH DRIVE SEGMENT 154
11.6 OTHER DISTRIBUTION CHANNELS 155
12 PET DIETARY SUPPLEMENTS MARKET, BY NATURE 156
12.1 INTRODUCTION 156
12.2 ORGANIC 156
12.3 CONVENTIONAL 157
13 PET DIETARY SUPPLEMENTS MARKET, BY REGION 158
13.1 INTRODUCTION 159
13.2 NORTH AMERICA 161
13.2.1 US 166
13.2.1.1 Growth in pet ownership and changing demographics to drive supplement demand 166
13.2.2 CANADA 169
13.2.2.1 Rise in pet adoption and holistic health trends to strengthen market 169
13.2.3 MEXICO 171
13.2.3.1 Increase in veterinarian engagement and participation of global brands to accelerate growth 171
13.3 EUROPE 172
13.3.1 GERMANY 176
13.3.1.1 Robust pet ownership, premiumization, and sustainability trends to drive growth of pet dietary supplements in Germany 176
13.3.2 UK 178
13.3.2.1 Rise in pet humanization and demand for preventive pet healthcare to fuel growth 178
13.3.3 FRANCE 179
13.3.3.1 Cultural affinity for natural products and growth in holistic pet care to drive market 179
13.3.4 ITALY 180
13.3.4.1 Increase in senior pet population to propel supplement needs 180
13.3.5 SPAIN 182
13.3.5.1 Health consciousness and expansion of e-commerce channels to drive market in Spain 182
13.3.6 REST OF EUROPE 184
13.4 ASIA PACIFIC 185
13.4.1 CHINA 190
13.4.1.1 Strong preference for premium pet products to propel demand for dietary supplements for pets 190
13.4.2 AUSTRALIA & NEW ZEALAND 192
13.4.2.1 Focus on high-quality pet care to fuel adoption of dietary supplements 192
13.4.3 JAPAN 193
13.4.3.1 Emphasis on high-tech, premium products to propel pet dietary supplements market growth 193
13.4.4 THAILAND 194
13.4.4.1 Significant increase in pet ownership, with growing middle class, to contribute to burgeoning demand for dietary supplements 194
13.4.5 INDIA 196
13.4.5.1 Awareness and education around pet wellness, particularly among younger generation, to drive market growth 196
13.4.6 INDONESIA 197
13.4.6.1 E-commerce and accessibility of pet supplements to propel market growth 197
13.4.7 REST OF ASIA PACIFIC 199
13.5 SOUTH AMERICA 201
13.5.1 BRAZIL 204
13.5.1.1 Regulatory framework and industry evolution to drive market growth 204
13.5.2 ARGENTINA 206
13.5.2.1 Positive momentum in domestic production and export opportunities to fuel market 206
13.5.3 REST OF SOUTH AMERICA 208
13.6 REST OF THE WORLD 209
13.6.1 MIDDLE EAST 213
13.6.1.1 Rise in pet humanization and convenience-driven retail innovations to boost market growth 213
13.6.2 AFRICA 215
13.6.2.1 Demand for natural health solutions to drive market expansion 215
14 COMPETITIVE LANDSCAPE 217
14.1 OVERVIEW 217
14.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 217
14.3 REVENUE ANALYSIS, 2022–2024 219
14.4 MARKET SHARE ANALYSIS, 2024 219
14.5 COMPANY VALUATION AND FINANCIAL METRICS 222
14.5.1 COMPANY VALUATION 222
14.5.2 FINANCIAL METRICS 222
14.6 BRAND/PRODUCT COMPARISON 223
14.6.1 PURINA 223
14.6.2 ZESTY PAWS 223
14.6.3 BUCKEYE NUTRITION 224
14.6.4 NATURVET 224
14.6.5 FERA PETS 224
14.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024 225
14.7.1 STARS 225
14.7.2 EMERGING LEADERS 225
14.7.3 PERVASIVE PLAYERS 225
14.7.4 PARTICIPANTS 225
14.7.5 COMPANY FOOTPRINT: KEY PLAYERS 227
14.7.5.1 Company footprint 227
14.7.5.2 Regional footprint 228
14.7.5.3 Supplement type footprint 229
14.7.5.4 Pet type footprint 230
14.7.5.5 Function footprint 231
14.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024 232
14.8.1 PROGRESSIVE COMPANIES 232
14.8.2 RESPONSIVE COMPANIES 232
14.8.3 DYNAMIC COMPANIES 232
14.8.4 STARTING BLOCKS 232
14.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES 234
14.8.5.1 Detailed list of key startups/SMEs 234
14.8.5.2 Competitive benchmarking of key startups/SMEs 235
14.9 COMPETITIVE SCENARIO AND TRENDS 236
14.9.1 PRODUCT LAUNCHES 236
14.9.2 DEALS 237
14.9.3 EXPANSIONS 238
14.9.4 OTHER DEVELOPMENTS 239
15 COMPANY PROFILES 240
15.1 KEY PLAYERS 240
15.1.1 NESTLÉ (NESTLÉ PURINA PETCARE COMPANY) 240
15.1.1.1 Business overview 240
15.1.1.2 Products/Solutions/Services offered 242
15.1.1.3 Recent developments 244
15.1.1.3.1 Product launches 244
15.1.1.3.2 Other developments 245
15.1.1.4 MnM view 245
15.1.1.4.1 Key strengths/right to win 245
15.1.1.4.2 Strategic choices 245
15.1.1.4.3 Weaknesses and competitive threats 245
15.1.2 ELANCO 246
15.1.2.1 Business overview 246
15.1.2.2 Products/Solutions/Services offered 247
15.1.2.3 Recent developments 248
15.1.2.3.1 Product launches 248
15.1.2.4 MnM view 249
15.1.2.4.1 Key strengths/right to win 249
15.1.2.4.2 Strategic choices 249
15.1.2.4.3 Weaknesses and competitive threats 249
15.1.3 H&H GROUP 250
15.1.3.1 Business overview 250
15.1.3.2 Products/Solutions/Services offered 251
15.1.3.3 Recent developments 253
15.1.3.4 MnM view 253
15.1.3.4.1 Key strengths/right to win 253
15.1.3.4.2 Strategic choices 253
15.1.3.4.3 Weaknesses and competitive threats 253
15.1.4 SWEDENCARE AB 254
15.1.4.1 Business overview 254
15.1.4.2 Products/Solutions/Services offered 255
15.1.4.3 Recent developments 259
15.1.4.3.1 Deals 259
15.1.4.3.2 Expansions 260
15.1.4.3.3 Other developments 260
15.1.4.4 MnM view 261
15.1.4.4.1 Key strengths/right to win 261
15.1.4.4.2 Strategic choices 261
15.1.4.4.3 Weaknesses and competitive threats 261
15.1.5 MARS, INCORPORATED 262
15.1.5.1 Business overview 262
15.1.5.2 Products/Solutions/Services offered 262
15.1.5.3 Recent developments 264
15.1.5.4 MnM view 264
15.1.5.4.1 Key strengths/right to win 264
15.1.5.4.2 Strategic choices 264
15.1.5.4.3 Weaknesses and competitive threats 264
15.1.6 GENERAL MILLS INC. 265
15.1.6.1 Business overview 265
15.1.6.2 Products/Solutions/Services offered 266
15.1.6.3 Recent developments 269
15.1.6.3.1 Deals 269
15.1.6.4 MnM view 269
15.1.6.4.1 Key strengths/right to win 269
15.1.6.4.2 Strategic choices 269
15.1.6.4.3 Weaknesses and competitive threats 269
15.1.7 VIRBAC 270
15.1.7.1 Business overview 270
15.1.7.2 Products/Solutions/Services offered 271
15.1.7.3 Recent developments 272
15.1.7.3.1 Deals 272
15.1.7.4 MnM view 272
15.1.8 ZOETIS SERVICES LLC 273
15.1.8.1 Business overview 273
15.1.8.2 Products/Solutions/Services offered 274
15.1.8.3 Recent developments 275
15.1.8.4 MnM view 275
15.1.8.4.1 Key strengths/right to win 275
15.1.8.4.2 Strategic choices 275
15.1.8.4.3 Weaknesses and competitive threats 275
15.1.9 VETOQUINOL 276
15.1.9.1 Business overview 276
15.1.9.2 Products/Solutions/Services offered 278
15.1.9.3 Recent developments 278
15.1.9.4 MnM view 278
15.1.10 WELLNESS PET, LLC 279
15.1.10.1 Business overview 279
15.1.10.2 Products/Solutions/Services offered 279
15.1.10.3 Recent developments 280
15.1.10.3.1 Product launches 280
15.1.10.3.2 Deals 280
15.1.10.4 MnM view 280
15.1.11 AFFINITY PETCARE S.A 281
15.1.11.1 Business overview 281
15.1.11.2 Products/Solutions/Services offered 281
15.1.11.3 Recent developments 282
15.1.11.4 MnM view 282
15.1.12 NOW FOODS 283
15.1.12.1 Business overview 283
15.1.12.2 Products/Solutions/Services offered 283
15.1.12.3 Recent developments 284
15.1.12.4 MnM view 284
15.1.13 FOODSCIENCE 285
15.1.13.1 Business overview 285
15.1.13.2 Products/Solutions/Services offered 285
15.1.13.3 Recent developments 286
15.1.13.4 MnM view 286
15.1.14 THORNE VET 287
15.1.14.1 Business overview 287
15.1.14.2 Products/Solutions/Services offered 287
15.1.14.3 Recent developments 289
15.1.14.4 MnM view 289
15.1.15 NUTRI-PET RESEARCH, INC. 290
15.1.15.1 Business overview 290
15.1.15.2 Products/Solutions/Services offered 290
15.1.15.3 Recent developments 290
15.1.15.4 MnM view 290
15.2 OTHER PLAYERS 291
15.2.1 NUTRAMAX LABORATORIES 291
15.2.1.1 Business overview 291
15.2.1.2 Products/Solutions/Services offered 291
15.2.1.3 Recent developments 292
15.2.1.4 MnM view 292
15.2.2 VAFO GROUP 293
15.2.2.1 Business overview 293
15.2.2.2 Products/Solutions/Services offered 293
15.2.2.3 Recent developments 294
15.2.2.3.1 Deals 294
15.2.2.4 MnM view 295
15.2.3 NORDIC NATURALS 296
15.2.3.1 Business overview 296
15.2.3.2 Products/Solutions/Services offered 296
15.2.3.3 Recent developments 297
15.2.3.4 MnM view 297
15.2.4 ARK NATURALS 298
15.2.4.1 Business overview 298
15.2.4.2 Products/Solutions/Services offered 298
15.2.4.3 Recent developments 299
15.2.4.4 MnM view 299
15.2.5 ANIAMOR 300
15.2.5.1 Business overview 300
15.2.5.2 Products/Solutions/Services offered 300
15.2.5.3 Recent developments 301
15.2.5.4 MnM view 301
15.2.6 GROWEL AGROVET 302
15.2.7 PET HONESTY 303
15.2.8 MCEPHARMA A. S. 304
15.2.9 NUTRI-VET 305
15.2.10 ADVACARE PHARMA 306
16 ADJACENT & RELATED MARKETS 307
16.1 INTRODUCTION 307
16.2 RESEARCH LIMITATIONS 307
16.3 PET FOOD INGREDIENTS MARKET 307
16.3.1 MARKET DEFINITION 307
16.3.2 MARKET OVERVIEW 308
16.3.3 PET FOOD INGREDIENTS MARKET, BY FORM 308
16.4 WET PET FOOD MARKET 309
16.4.1 MARKET DEFINITION 309
16.4.2 MARKET OVERVIEW 309
16.4.3 WET PET FOOD MARKET, BY SOURCE 310
17 APPENDIX 311
17.1 DISCUSSION GUIDE 311
17.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 319
17.3 CUSTOMIZATION OPTIONS 321
17.4 RELATED REPORTS 321
17.5 AUTHOR DETAILS 322
LIST OF TABLES
TABLE 1 INCLUSIONS AND EXCLUSIONS 32
TABLE 2 USD EXCHANGE RATES, 2020–2024 35
TABLE 3 KEY DATA FROM PRIMARY SOURCES 38
TABLE 4 RESEARCH ASSUMPTIONS 45
TABLE 5 RESEARCH LIMITATIONS AND RISK ASSESSMENT 46
TABLE 6 PET DIETARY SUPPLEMENTS MARKET SNAPSHOT, 2025 VS. 2030 48
TABLE 7 US: ADJUSTED RECIPROCAL TARIFF RATES, 2024 74
TABLE 8 EXPECTED IMPACT LEVEL ON TARGET INGREDIENTS WITH RELEVANT HS CODES DUE TO TRUMP TARIFFS 76
TABLE 9 EXPECTED TARIFF IMPACT ON END-USE INDUSTRIES:
PET FOOD & PET SUPPLEMENTS 78
TABLE 10 TOP 10 EXPORTERS OF HS CODE 230910, 2020–2024 (USD THOUSAND) 82
TABLE 11 TOP 10 EXPORTERS OF HS CODE 230910, 2020–2024 (TON) 83
TABLE 12 TOP 10 IMPORTERS OF HS CODE 230910, 2020–2024 (USD THOUSAND) 84
TABLE 13 TOP 10 IMPORTERS OF HS CODE 230910, 2020–2024 (TON) 85
TABLE 14 AVERAGE SELLING PRICE TREND OF PET DIETARY SUPPLEMENTS AMONG KEY PLAYERS, BY PET AND SUPPLEMENT TYPE, 2024 (USD/TON) 89
TABLE 15 AVERAGE SELLING PRICE TREND, BY REGION, 2021–2024 (USD/TON) 89
TABLE 16 PET DIETARY SUPPLEMENTS MARKET: ECOSYSTEM 91
TABLE 17 LIST OF MAJOR PATENTS PERTAINING TO PET DIETARY SUPPLEMENTS
MARKET, 2023–2025 94
TABLE 18 PET DIETARY SUPPLEMENTS MARKET: KEY DETAILED LIST OF CONFERENCES
AND EVENTS, 2025–2026 98
TABLE 19 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 100
TABLE 20 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 100
TABLE 21 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 101
TABLE 22 SOUTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 101
TABLE 23 ROW: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 102
TABLE 24 CONTACT INFORMATION FOR BUSINESS OPERATORS FOR INQUIRIES REGARDING PET FOOD/SUPPLEMENTS SAFETY ACT 104
TABLE 25 STANDARDS FOR PET DIETARY SUPPLEMENT MANUFACTURERS 105
TABLE 26 IMPACT OF PORTER’S FIVE FORCES ON PET DIETARY SUPPLEMENTS MARKET 106
TABLE 27 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR SUPPLEMENT TYPE 109
TABLE 28 KEY BUYING CRITERIA FOR SUPPLEMENT TYPES OF PET DIETARY SUPPLEMENTS 111
TABLE 29 PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE, 2021–2024 (USD MILLION) 116
TABLE 30 PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE, 2025–2030 (USD MILLION) 116
TABLE 31 PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE, 2021–2024 (TON) 117
TABLE 32 PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE, 2025–2030 (TON) 117
TABLE 33 PET DIETARY SUPPLEMENTS MARKET FOR DOGS, BY REGION,
2021–2024 (USD MILLION) 118
TABLE 34 PET DIETARY SUPPLEMENTS MARKET FOR DOGS, BY REGION,
2025–2030 (USD MILLION) 118
TABLE 35 PET DIETARY SUPPLEMENTS MARKET FOR DOGS, BY REGION, 2021–2024 (TON) 118
TABLE 36 PET DIETARY SUPPLEMENTS MARKET FOR DOGS, BY REGION, 2025–2030 (TON) 119
TABLE 37 PET DIETARY SUPPLEMENTS MARKET FOR CATS, BY REGION,
2021–2024 (USD MILLION) 119
TABLE 38 PET DIETARY SUPPLEMENTS MARKET FOR CATS, BY REGION,
2025–2030 (USD MILLION) 120
TABLE 39 PET DIETARY SUPPLEMENTS MARKET FOR CATS, BY REGION, 2021–2024 (TON) 120
TABLE 40 PET DIETARY SUPPLEMENTS MARKET FOR CATS, BY REGION, 2025–2030 (TON) 120
TABLE 41 PET DIETARY SUPPLEMENTS MARKET FOR OTHER PET TYPES,
BY REGION, 2021–2024 (USD MILLION) 121
TABLE 42 PET DIETARY SUPPLEMENTS MARKET FOR OTHER PET TYPES,
BY REGION, 2025–2030 (USD MILLION) 122
TABLE 43 PET DIETARY SUPPLEMENTS MARKET FOR OTHER PET TYPES,
BY REGION, 2021–2024 (TON) 122
TABLE 44 PET DIETARY SUPPLEMENTS MARKET FOR OTHER PET TYPES,
BY REGION, 2025–2030 (TON) 122
TABLE 45 PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT TYPE,
2021–2024 (USD MILLION) 125
TABLE 46 PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT TYPE,
2025–2030 (USD MILLION) 125
TABLE 47 PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2021–2024 (USD MILLION) 129
TABLE 48 PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2025–2030 (USD MILLION) 130
TABLE 49 PET DIETARY SUPPLEMENT SOFT CHEWS MARKET, BY REGION,
2021–2024 (USD MILLION) 130
TABLE 50 PET DIETARY SUPPLEMENT SOFT CHEWS MARKET, BY REGION,
2025–2030 (USD MILLION) 131
TABLE 51 PET DIETARY SUPPLEMENT TABLETS & CAPSULES MARKET,
BY REGION, 2021–2024 (USD MILLION) 131
TABLE 52 PET DIETARY SUPPLEMENT TABLETS & CAPSULES MARKET,
BY REGION, 2025–2030 (USD MILLION) 132
TABLE 53 PET DIETARY SUPPLEMENT POWDERS MARKET, BY REGION,
2021–2024 (USD MILLION) 132
TABLE 54 PET DIETARY SUPPLEMENT POWDERS MARKET, BY REGION,
2025–2030 (USD MILLION) 133
TABLE 55 OTHER PET DIETARY SUPPLEMENT FORMS MARKET,
BY REGION, 2021–2024 (USD MILLION) 133
TABLE 56 OTHER PET DIETARY SUPPLEMENT FORMS MARKET,
BY REGION, 2025–2030 (USD MILLION) 134
TABLE 57 PET DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2021–2024 (USD MILLION) 137
TABLE 58 PET DIETARY SUPPLEMENTS MARKET, BY FUNCTION, 2025–2030 (USD MILLION) 137
TABLE 59 PET DIETARY SUPPLEMENTS MARKET FOR BONE & JOINT HEALTH,
BY REGION, 2021–2024 (USD MILLION) 138
TABLE 60 PET DIETARY SUPPLEMENTS MARKET FOR BONE & JOINT HEALTH,
BY REGION, 2025–2030 (USD MILLION) 138
TABLE 61 PET DIETARY SUPPLEMENTS MARKET FOR SKIN & COAT HEALTH,
BY REGION, 2021–2024 (USD MILLION) 139
TABLE 62 PET DIETARY SUPPLEMENTS MARKET FOR SKIN & COAT HEALTH,
BY REGION, 2025–2030 (USD MILLION) 139
TABLE 63 PET DIETARY SUPPLEMENTS MARKET FOR DIGESTIVE HEALTH,
BY REGION, 2021–2024 (USD MILLION) 140
TABLE 64 PET DIETARY SUPPLEMENTS MARKET FOR DIGESTIVE HEALTH,
BY REGION, 2025–2030 (USD MILLION) 140
TABLE 65 PET DIETARY SUPPLEMENTS MARKET FOR IMMUNE SYSTEM SUPPORT,
BY REGION, 2021–2024 (USD MILLION) 141
TABLE 66 PET DIETARY SUPPLEMENTS MARKET FOR IMMUNE SYSTEM SUPPORT,
BY REGION, 2025–2030 (USD MILLION) 141
TABLE 67 PET DIETARY SUPPLEMENTS MARKET FOR HEART HEALTH,
BY REGION, 2021–2024 (USD MILLION) 142
TABLE 68 PET DIETARY SUPPLEMENTS MARKET FOR HEART HEALTH,
BY REGION, 2025–2030 (USD MILLION) 142
TABLE 69 PET DIETARY SUPPLEMENTS MARKET FOR STRESS & ANXIETY RELIEF,
BY REGION, 2021–2024 (USD MILLION) 143
TABLE 70 PET DIETARY SUPPLEMENTS MARKET FOR STRESS & ANXIETY RELIEF,
BY REGION, 2025–2030 (USD MILLION) 143
TABLE 71 PET DIETARY SUPPLEMENTS MARKET FOR WEIGHT MANAGEMENT,
BY REGION, 2021–2024 (USD MILLION) 144
TABLE 72 PET DIETARY SUPPLEMENTS MARKET FOR WEIGHT MANAGEMENT,
BY REGION, 2025–2030 (USD MILLION) 145
TABLE 73 PET DIETARY SUPPLEMENTS MARKET FOR OTHER FUNCTIONS,
BY REGION, 2021–2024 (USD MILLION) 145
TABLE 74 PET DIETARY SUPPLEMENTS MARKET FOR OTHER FUNCTIONS,
BY REGION, 2025–2030 (USD MILLION) 146
TABLE 75 PET DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL,
2021–2024 (USD MILLION) 149
TABLE 76 PET DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL,
2025–2030 (USD MILLION) 149
TABLE 77 PET DIETARY SUPPLEMENTS MARKET FOR E-COMMERCE,
BY REGION, 2021–2024 (USD MILLION) 150
TABLE 78 PET DIETARY SUPPLEMENTS MARKET FOR E-COMMERCE,
BY REGION, 2025–2030 (USD MILLION) 150
TABLE 79 PET DIETARY SUPPLEMENTS MARKET THROUGH PET SPECIALTY STORES,
BY REGION, 2021–2024 (USD MILLION) 152
TABLE 80 PET DIETARY SUPPLEMENTS MARKET THROUGH PET SPECIALTY STORES,
BY REGION, 2025–2030 (USD MILLION) 152
TABLE 81 PET DIETARY SUPPLEMENTS MARKET THROUGH SUPERMARKETS & HYPERMARKETS, BY REGION, 2021–2024 (USD MILLION) 153
TABLE 82 PET DIETARY SUPPLEMENTS MARKET THROUGH SUPERMARKETS & HYPERMARKETS, BY REGION, 2025–2030 (USD MILLION) 153
TABLE 83 PET DIETARY SUPPLEMENTS MARKET THROUGH VETERINARY CLINICS,
BY REGION, 2021–2024 (USD MILLION) 154
TABLE 84 PET DIETARY SUPPLEMENTS MARKET THROUGH VETERINARY CLINICS,
BY REGION, 2025–2030 (USD MILLION) 154
TABLE 85 PET DIETARY SUPPLEMENTS MARKET THROUGH OTHER DISTRIBUTION CHANNELS, BY REGION, 2021–2024 (USD MILLION) 155
TABLE 86 PET DIETARY SUPPLEMENTS MARKET THROUGH OTHER DISTRIBUTION CHANNELS, BY REGION, 2025–2030 (USD MILLION) 155
TABLE 87 PET DIETARY SUPPLEMENTS MARKET, BY REGION, 2021–2024 (USD MILLION) 160
TABLE 88 PET DIETARY SUPPLEMENTS MARKET, BY REGION, 2025–2030 (USD MILLION) 160
TABLE 89 PET DIETARY SUPPLEMENTS MARKET, BY REGION, 2021–2024 (TON) 160
TABLE 90 PET DIETARY SUPPLEMENTS MARKET, BY REGION, 2025–2030 (TON) 161
TABLE 91 NORTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY REGION, 2021–2024 (USD MILLION) 162
TABLE 92 NORTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY REGION, 2025–2030 (USD MILLION) 163
TABLE 93 NORTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY PET TYPE, 2021–2024 (USD MILLION) 163
TABLE 94 NORTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY PET TYPE, 2025–2030 (USD MILLION) 163
TABLE 95 NORTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY PET TYPE, 2021–2024 (TON) 163
TABLE 96 NORTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY PET TYPE, 2025–2030 (TON) 164
TABLE 97 NORTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY SUPPLEMENT FORM, 2021–2024 (USD MILLION) 164
TABLE 98 NORTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY SUPPLEMENT FORM, 2025–2030 (USD MILLION) 164
TABLE 99 NORTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY FUNCTION, 2021–2024 (USD MILLION) 165
TABLE 100 NORTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY FUNCTION, 2025–2030 (USD MILLION) 165
TABLE 101 NORTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY DISTRIBUTION CHANNEL, 2021–2024 (USD MILLION) 166
TABLE 102 NORTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY DISTRIBUTION CHANNEL, 2025–2030 (USD MILLION) 166
TABLE 103 US: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 168
TABLE 104 US: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 168
TABLE 105 US: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2021–2024 (USD MILLION) 168
TABLE 106 US: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2025–2030 (USD MILLION) 169
TABLE 107 CANADA: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 169
TABLE 108 CANADA: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 170
TABLE 109 CANADA: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2021–2024 (USD MILLION) 170
TABLE 110 CANADA: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2025–2030 (USD MILLION) 170
TABLE 111 MEXICO: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 171
TABLE 112 MEXICO: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 171
TABLE 113 MEXICO: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2021–2024 (USD MILLION) 171
TABLE 114 MEXICO: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2025–2030 (USD MILLION) 172
TABLE 115 EUROPE: PET DIETARY SUPPLEMENTS MARKET, BY REGION,
2021–2024 (USD MILLION) 172
TABLE 116 EUROPE: PET DIETARY SUPPLEMENTS MARKET, BY REGION,
2025–2030 (USD MILLION) 173
TABLE 117 EUROPE: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 173
TABLE 118 EUROPE: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 173
TABLE 119 EUROPE: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE, 2021–2024 (TON) 173
TABLE 120 EUROPE: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE, 2025–2030 (TON) 174
TABLE 121 EUROPE: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2021–2024 (USD MILLION) 174
TABLE 122 EUROPE: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2025–2030 (USD MILLION) 174
TABLE 123 EUROPE: PET DIETARY SUPPLEMENTS MARKET, BY FUNCTION,
2021–2024 (USD MILLION) 175
TABLE 124 EUROPE: PET DIETARY SUPPLEMENTS MARKET, BY FUNCTION,
2025–2030 (USD MILLION) 175
TABLE 125 EUROPE: PET DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2021–2024 (USD MILLION) 175
TABLE 126 EUROPE: PET DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2025–2030 (USD MILLION) 176
TABLE 127 GERMANY: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 176
TABLE 128 GERMANY: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 177
TABLE 129 GERMANY: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2021–2024 (USD MILLION) 177
TABLE 130 GERMANY: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2025–2030 (USD MILLION) 177
TABLE 131 UK: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 178
TABLE 132 UK: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 178
TABLE 133 UK: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2021–2024 (USD MILLION) 178
TABLE 134 UK: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2025–2030 (USD MILLION) 179
TABLE 135 FRANCE: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 179
TABLE 136 FRANCE: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 180
TABLE 137 FRANCE: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2021–2024 (USD MILLION) 180
TABLE 138 FRANCE: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2025–2030 (USD MILLION) 180
TABLE 139 ITALY: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 181
TABLE 140 ITALY: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 181
TABLE 141 ITALY: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2021–2024 (USD MILLION) 181
TABLE 142 ITALY: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2025–2030 (USD MILLION) 182
TABLE 143 SPAIN: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 182
TABLE 144 SPAIN: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 183
TABLE 145 SPAIN: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2021–2024 (USD MILLION) 183
TABLE 146 SPAIN: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2025–2030 (USD MILLION) 183
TABLE 147 REST OF EUROPE: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 184
TABLE 148 REST OF EUROPE: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 184
TABLE 149 REST OF EUROPE: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM, 2021–2024 (USD MILLION) 185
TABLE 150 REST OF EUROPE: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM, 2025–2030 (USD MILLION) 185
TABLE 151 ASIA PACIFIC: PET DIETARY SUPPLEMENTS MARKET, BY REGION,
2021–2024 (USD MILLION) 187
TABLE 152 ASIA PACIFIC: PET DIETARY SUPPLEMENTS MARKET, BY REGION,
2025–2030 (USD MILLION) 187
TABLE 153 ASIA PACIFIC: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 187
TABLE 154 ASIA PACIFIC: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 188
TABLE 155 ASIA PACIFIC: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (TON) 188
TABLE 156 ASIA PACIFIC: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (TON) 188
TABLE 157 ASIA PACIFIC: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM, 2021–2024 (USD MILLION) 188
TABLE 158 ASIA PACIFIC: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM, 2025–2030 (USD MILLION) 189
TABLE 159 ASIA PACIFIC: PET DIETARY SUPPLEMENTS MARKET, BY FUNCTION,
2021–2024 (USD MILLION) 189
TABLE 160 ASIA PACIFIC: PET DIETARY SUPPLEMENTS MARKET, BY FUNCTION,
2025–2030 (USD MILLION) 189
TABLE 161 ASIA PACIFIC: PET DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2021–2024 (USD MILLION) 190
TABLE 162 ASIA PACIFIC: PET DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL, 2025–2030 (USD MILLION) 190
TABLE 163 CHINA: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 191
TABLE 164 CHINA: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 191
TABLE 165 CHINA: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2021–2024 (USD MILLION) 191
TABLE 166 CHINA: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2025–2030 (USD MILLION) 191
TABLE 167 AUSTRALIA & NEW ZEALAND: PET DIETARY SUPPLEMENTS MARKET,
BY PET TYPE, 2021–2024 (USD MILLION) 192
TABLE 168 AUSTRALIA & NEW ZEALAND: PET DIETARY SUPPLEMENTS MARKET,
BY PET TYPE, 2025–2030 (USD MILLION) 192
TABLE 169 AUSTRALIA & NEW ZEALAND: PET DIETARY SUPPLEMENTS MARKET,
BY SUPPLEMENT FORM, 2021–2024 (USD MILLION) 193
TABLE 170 AUSTRALIA & NEW ZEALAND: PET DIETARY SUPPLEMENTS MARKET,
BY SUPPLEMENT FORM, 2025–2030 (USD MILLION) 193
TABLE 171 JAPAN: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 193
TABLE 172 JAPAN: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 194
TABLE 173 JAPAN: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2021–2024 (USD MILLION) 194
TABLE 174 JAPAN: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2025–2030 (USD MILLION) 194
TABLE 175 THAILAND: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 195
TABLE 176 THAILAND: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 195
TABLE 177 THAILAND: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2021–2024 (USD MILLION) 195
TABLE 178 THAILAND: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2025–2030 (USD MILLION) 196
TABLE 179 INDIA: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 196
TABLE 180 INDIA: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE, 2
025–2030 (USD MILLION) 197
TABLE 181 INDIA: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2021–2024 (USD MILLION) 197
TABLE 182 INDIA: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2025–2030 (USD MILLION) 197
TABLE 183 INDONESIA: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 198
TABLE 184 INDONESIA: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 198
TABLE 185 INDONESIA: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM, 2021–2024 (USD MILLION) 198
TABLE 186 INDONESIA: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM, 2025–2030 (USD MILLION) 199
TABLE 187 REST OF ASIA PACIFIC: PET DIETARY SUPPLEMENTS MARKET,
BY PET TYPE, 2021–2024 (USD MILLION) 199
TABLE 188 REST OF ASIA PACIFIC: PET DIETARY SUPPLEMENTS MARKET,
BY PET TYPE, 2025–2030 (USD MILLION) 200
TABLE 189 REST OF ASIA PACIFIC: PET DIETARY SUPPLEMENTS MARKET,
BY SUPPLEMENT FORM, 2021–2024 (USD MILLION) 200
TABLE 190 REST OF ASIA PACIFIC: PET DIETARY SUPPLEMENTS MARKET,
BY SUPPLEMENT FORM, 2025–2030 (USD MILLION) 200
TABLE 191 SOUTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY REGION, 2021–2024 (USD MILLION) 201
TABLE 192 SOUTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY REGION, 2025–2030 (USD MILLION) 201
TABLE 193 SOUTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY PET TYPE, 2021–2024 (USD MILLION) 201
TABLE 194 SOUTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY PET TYPE, 2025–2030 (USD MILLION) 202
TABLE 195 SOUTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY PET TYPE, 2021–2024 (TON) 202
TABLE 196 SOUTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY PET TYPE, 2025–2030 (TON) 202
TABLE 197 SOUTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY SUPPLEMENT FORM, 2021–2024 (USD MILLION) 202
TABLE 198 SOUTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY SUPPLEMENT FORM, 2025–2030 (USD MILLION) 203
TABLE 199 SOUTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY FUNCTION, 2021–2024 (USD MILLION) 203
TABLE 200 SOUTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY FUNCTION, 2025–2030 (USD MILLION) 203
TABLE 201 SOUTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY DISTRIBUTION CHANNEL, 2021–2024 (USD MILLION) 204
TABLE 202 SOUTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY DISTRIBUTION CHANNEL, 2025–2030 (USD MILLION) 204
TABLE 203 BRAZIL: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 205
TABLE 204 BRAZIL: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 205
TABLE 205 BRAZIL: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2021–2024 (USD MILLION) 205
TABLE 206 BRAZIL: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2025–2030 (USD MILLION) 206
TABLE 207 ARGENTINA: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 206
TABLE 208 ARGENTINA: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 207
TABLE 209 ARGENTINA: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM, 2021–2024 (USD MILLION) 207
TABLE 210 ARGENTINA: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM, 2025–2030 (USD MILLION) 207
TABLE 211 REST OF SOUTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY PET TYPE, 2021–2024 (USD MILLION) 208
TABLE 212 REST OF SOUTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY PET TYPE, 2025–2030 (USD MILLION) 208
TABLE 213 REST OF SOUTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY SUPPLEMENT FORM, 2021–2024 (USD MILLION) 209
TABLE 214 REST OF SOUTH AMERICA: PET DIETARY SUPPLEMENTS MARKET,
BY SUPPLEMENT FORM, 2025–2030 (USD MILLION) 209
TABLE 215 ROW: PET DIETARY SUPPLEMENTS MARKET, BY REGION,
2021–2024 (USD MILLION) 210
TABLE 216 ROW: PET DIETARY SUPPLEMENTS MARKET, BY REGION,
2025–2030 (USD MILLION) 210
TABLE 217 ROW: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 210
TABLE 218 ROW: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 210
TABLE 219 ROW: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE, 2021–2024 (TON) 211
TABLE 220 ROW: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE, 2025–2030 (TON) 211
TABLE 221 ROW: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2021–2024 (USD MILLION) 211
TABLE 222 ROW: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2025–2030 (USD MILLION) 211
TABLE 223 ROW: PET DIETARY SUPPLEMENTS MARKET, BY FUNCTION,
2021–2024 (USD MILLION) 212
TABLE 224 ROW: PET DIETARY SUPPLEMENTS MARKET, BY FUNCTION,
2025–2030 (USD MILLION) 212
TABLE 225 ROW: PET DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL,
2021–2024 (USD MILLION) 212
TABLE 226 ROW: PET DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL,
2025–2030 (USD MILLION) 213
TABLE 227 MIDDLE EAST: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 213
TABLE 228 MIDDLE EAST: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 214
TABLE 229 MIDDLE EAST: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM, 2021–2024 (USD MILLION) 214
TABLE 230 MIDDLE EAST: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM, 2025–2030 (USD MILLION) 214
TABLE 231 AFRICA: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2021–2024 (USD MILLION) 215
TABLE 232 AFRICA: PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025–2030 (USD MILLION) 215
TABLE 233 AFRICA: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2021–2024 (USD MILLION) 216
TABLE 234 AFRICA: PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2025–2030 (USD MILLION) 216
TABLE 235 OVERVIEW OF STRATEGIES ADOPTED BY KEY PET DIETARY
SUPPLEMENT VENDORS 217
TABLE 236 PET DIETARY SUPPLEMENTS MARKET: DEGREE OF COMPETITION 220
TABLE 237 PET DIETARY SUPPLEMENTS MARKET: REGIONAL FOOTPRINT, 2024 228
TABLE 238 PET DIETARY SUPPLEMENTS MARKET: SUPPLEMENT TYPE FOOTPRINT, 2024 229
TABLE 239 PET DIETARY SUPPLEMENTS MARKET: PET TYPE FOOTPRINT, 2024 230
TABLE 240 PET DIETARY SUPPLEMENTS MARKET: FUNCTION FOOTPRINT, 2024 231
TABLE 241 PET DIETARY SUPPLEMENTS MARKET: DETAILED LIST OF
KEY STARTUPS/SMES, 2024 234
TABLE 242 PET DIETARY SUPPLEMENTS MARKET: COMPETITIVE BENCHMARKING OF
KEY STARTUPS/SMES, 2024 235
TABLE 243 PET DIETARY SUPPLEMENTS MARKET: PRODUCT LAUNCHES,
APRIL 2023–FERUARY 2025 236
TABLE 244 PET DIETARY SUPPLEMENTS MARKET: DEALS, NOVEMBER 2023–JANUARY 2025 237
TABLE 245 PET DIETARY SUPPLEMENTS MARKET: EXPANSIONS, JUNE 2024 238
TABLE 246 PET DIETARY SUPPLEMENTS MARKET: OTHER DEVELOPMENTS,
MAY 2023–FEBRUARY 2025 239
TABLE 247 NESTLÉ (NESTLÉ PURINA PETCARE COMPANY): BUSINESS OVERVIEW 240
TABLE 248 NESTLÉ (NESTLÉ PURINA PETCARE COMPANY): PRODUCTS/SOLUTIONS/
SERVICES OFFERED 242
TABLE 249 NESTLÉ (NESTLÉ PURINA PETCARE COMPANY): PRODUCT LAUNCHES 244
TABLE 250 NESTLÉ (NESTLÉ PURINA PETCARE COMPANY): OTHER DEVELOPMENTS 245
TABLE 251 ELANCO: BUSINESS OVERVIEW 246
TABLE 252 ELANCO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 247
TABLE 253 ELANCO: PRODUCT LAUNCHES 248
TABLE 254 H&H GROUP: BUSINESS OVERVIEW 250
TABLE 255 H&H GROUP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 251
TABLE 256 SWEDENCARE AB: BUSINESS OVERVIEW 254
TABLE 257 SWEDENCARE AB: PRODUCTS/SOLUTIONS/SERVICES OFFERED 255
TABLE 258 SWEDENCARE AB: DEALS 259
TABLE 259 SWEDENCARE AB: EXPANSIONS 260
TABLE 260 SWEDENCARE AB: OTHER DEVELOPMENTS 260
TABLE 261 MARS, INCORPORATED: BUSINESS OVERVIEW 262
TABLE 262 MARS, INCORPORATED: PRODUCTS/SOLUTIONS/SERVICES OFFERED 262
TABLE 263 GENERAL MILLS INC.: BUSINESS OVERVIEW 265
TABLE 264 GENERAL MILLS INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 266
TABLE 265 GENERAL MILLS INC.: DEALS 269
TABLE 266 VIRBAC: BUSINESS OVERVIEW 270
TABLE 267 VIRBAC: PRODUCTS/SOLUTIONS/SERVICES OFFERED 271
TABLE 268 VIRBAC: DEALS 272
TABLE 269 ZOETIS SERVICES LLC: BUSINESS OVERVIEW 273
TABLE 270 ZOETIS SERVICES LLC: PRODUCTS/SOLUTIONS/SERVICES OFFERED 274
TABLE 271 VETOQUINOL: BUSINESS OVERVIEW 276
TABLE 272 VETOQUINOL: PRODUCTS/SOLUTIONS/SERVICES OFFERED 278
TABLE 273 WELLNESS PET, LLC: BUSINESS OVERVIEW 279
TABLE 274 WELLNESS PET, LLC: PRODUCTS/SOLUTIONS/SERVICES OFFERED 279
TABLE 275 WELLNESS PET, LLC: PRODUCT LAUNCHES 280
TABLE 276 WELLNESS PET, LLC: DEALS 280
TABLE 277 AFFINITY PETCARE S.A: BUSINESS OVERVIEW 281
TABLE 278 AFFINITY PETCARE S.A: PRODUCTS/SOLUTIONS/SERVICES OFFERED 281
TABLE 279 NOW FOODS: BUSINESS OVERVIEW 283
TABLE 280 NOW FOODS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 283
TABLE 281 FOODSCIENCE: BUSINESS OVERVIEW 285
TABLE 282 FOODSCIENCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 285
TABLE 283 THORNE VET: BUSINESS OVERVIEW 287
TABLE 284 THORNE VET: PRODUCTS/SOLUTIONS/SERVICES OFFERED 287
TABLE 285 NUTRI-PET RESEARCH, INC.: BUSINESS OVERVIEW 290
TABLE 286 NUTRI-PET RESEARCH, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 290
TABLE 287 NUTRAMAX LABORATORIES: BUSINESS OVERVIEW 291
TABLE 288 NUTRAMAX LABORATORIES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 291
TABLE 289 VAFO GROUP: BUSINESS OVERVIEW 293
TABLE 290 VAFO GROUP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 293
TABLE 291 VAFO GROUP: DEALS 294
TABLE 292 NORDIC NATURALS: BUSINESS OVERVIEW 296
TABLE 293 NORDIC NATURALS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 296
TABLE 294 ARK NATURALS: BUSINESS OVERVIEW 298
TABLE 295 ARK NATURALS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 298
TABLE 296 ANIAMOR: BUSINESS OVERVIEW 300
TABLE 297 ANIAMOR: PRODUCTS/SOLUTIONS/SERVICES OFFERED 300
TABLE 298 ADJACENT MARKETS TO PET DIETARY SUPPLEMENTS MARKET 307
TABLE 299 PET FOOD INGREDIENTS MARKET, BY FORM, 2019–2022 (USD MILLION) 309
TABLE 300 PET FOOD INGREDIENTS MARKET, BY FORM, 2023–2028 (USD MILLION) 309
TABLE 301 WET PET FOOD MARKET, BY SOURCE, 2019–2022 (USD MILLION) 310
TABLE 302 WET PET FOOD MARKET, BY SOURCE, 2023–2028 (USD MILLION) 310
LIST OF FIGURES
FIGURE 1 MARKET SEGMENTATION 33
FIGURE 2 YEARS CONSIDERED 34
FIGURE 3 PET DIETARY SUPPLEMENTS MARKET: RESEARCH DESIGN 37
FIGURE 4 KEY DATA FROM SECONDARY SOURCES 38
FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEWS, BY COMPANY TYPE, DESIGNATION,
AND REGION 39
FIGURE 6 KEY INSIGHTS FROM INDUSTRY EXPERTS 40
FIGURE 7 PET DIETARY SUPPLEMENTS MARKET SIZE ESTIMATION: TOP-DOWN APPROACH 41
FIGURE 8 SUPPLY-SIDE ANALYSIS: SOURCES OF INFORMATION AT EVERY STEP 42
FIGURE 9 PET DIETARY SUPPLEMENTS MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 43
FIGURE 10 DATA TRIANGULATION 44
FIGURE 11 PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025 VS. 2030 (USD MILLION) 49
FIGURE 12 PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT TYPE,
2025 VS. 2030 (USD MILLION) 49
FIGURE 13 PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2025 VS. 2030 (USD MILLION) 50
FIGURE 14 PET DIETARY SUPPLEMENTS MARKET, BY FUNCTION,
2025 VS. 2030 (USD MILLION) 51
FIGURE 15 PET DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL,
2025 VS. 2030 (USD MILLION) 52
FIGURE 16 PET DIETARY SUPPLEMENTS MARKET SHARE AND GROWTH RATE (VALUE),
BY REGION 52
FIGURE 17 RISING PET HUMANIZATION TO DRIVE GROWTH FOR PET DIETARY SUPPLEMENTS 54
FIGURE 18 DOGS SEGMENT AND US TO ACCOUNT FOR LARGEST RESPECTIVE SEGMENTAL SHARES IN NORTH AMERICAN PET DIETARY SUPPLEMENTS MARKET IN 2025 55
FIGURE 19 DOGS TO DOMINATE MARKET ACROSS REGIONS DURING FORECAST PERIOD 56
FIGURE 20 VITAMINS & MULTIVITAMINS SEGMENT TO DOMINATE MARKET DURING
FORECAST PERIOD 57
FIGURE 21 SOFT CHEWS TO DOMINATE MARKET AMONG FORMS DURING FORECAST PERIOD 57
FIGURE 22 BONE & JOINT HEALTH TO LEAD MARKET AMONG FUNCTIONS DURING
FORECAST PERIOD 58
FIGURE 23 E-COMMERCE TO LEAD MARKET AMONG DISTRIBUTION CHANNELS DURING FORECAST PERIOD 58
FIGURE 24 US TO ACCOUNT FOR LARGEST SHARE (BY VALUE) IN 2025 59
FIGURE 25 US: PET OWNERSHIP DEMOGRAPHICS AND EXPENDITURE, 2024 (USD) 61
FIGURE 26 US: PET INDUSTRY EXPENDITURES, 2018–2025 (USD BILLION) 62
FIGURE 27 MARKET DYNAMICS: PET DIETARY SUPPLEMENTS MARKET 63
FIGURE 28 PET OWNERSHIP DEMOGRAPHICS, BY GENERATION, 2024 64
FIGURE 29 ADOPTION OF GEN AI IN PET DIETARY SUPPLEMENTS 70
FIGURE 30 VALUE CHAIN ANALYSIS: PET DIETARY SUPPLEMENTS MARKET 79
FIGURE 31 CAT OR DOG FOOD, PUT UP FOR RETAIL SALE – HS CODE 230910:
TOP 5 EXPORTERS, BY COUNTRY, 2020–2024 (USD THOUSAND) 81
FIGURE 32 CAT OR DOG FOOD, PUT UP FOR RETAIL SALE – HS CODE 230910:
TOP 5 EXPORTERS, BY COUNTRY, 2020–2024 (TON) 82
FIGURE 33 CAT OR DOG FOOD, PUT UP FOR RETAIL SALE – HS CODE 230910:
TOP 5 IMPORTERS, BY COUNTRY, 2020–2024 (USD THOUSAND) 83
FIGURE 34 CAT OR DOG FOOD, PUT UP FOR RETAIL SALE – HS CODE 230910:
TOP 5 IMPORTERS, BY COUNTRY, 2020–2024 (TON) 84
FIGURE 35 AVERAGE SELLING PRICE TREND OF PET DIETARY SUPPLEMENTS AMONG
KEY PLAYERS, BY PET AND SUPPLEMENT TYPE, 2024 (USD) 88
FIGURE 36 AVERAGE SELLING PRICE TREND, BY REGION, 2021–2024 (USD/TON) 90
FIGURE 37 KEY PLAYERS IN PET DIETARY SUPPLEMENTS ECOSYSTEM 91
FIGURE 38 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESSES 92
FIGURE 39 NUMBER OF PATENTS GRANTED FOR PET DIETARY SUPPLEMENTS
MARKET, 2014–2024 93
FIGURE 40 REGIONAL ANALYSIS OF PATENTS GRANTED FOR PET DIETARY
SUPPLEMENTS MARKET, 2014–2024 94
FIGURE 41 PORTER’S FIVE FORCES ANALYSIS: PET DIETARY SUPPLEMENTS MARKET 107
FIGURE 42 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 109
FIGURE 43 KEY BUYING CRITERIA FOR SUPPLEMENT TYPES 110
FIGURE 44 INVESTMENT AND FUNDING SCENARIO, BY KEY COMPANY (USD MILLION) 113
FIGURE 45 US: TOTAL NUMBER OF DOGS AND CATS OWNING HOUSEHOLDS (MILLION) 115
FIGURE 46 PET DIETARY SUPPLEMENTS MARKET, BY PET TYPE,
2025 VS. 2030 (USD MILLION) 116
FIGURE 47 PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT TYPE,
2025 VS. 2030 (USD MILLION) 124
FIGURE 48 PET DIETARY SUPPLEMENTS MARKET, BY SUPPLEMENT FORM,
2025 VS. 2030 (USD MILLION) 129
FIGURE 49 PET DIETARY SUPPLEMENTS MARKET, BY FUNCTION,
2025 VS. 2030 (USD MILLION) 136
FIGURE 50 PET DIETARY SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL,
2025 VS. 2030 (USD MILLION) 148
FIGURE 51 PET DIETARY SUPPLEMENTS MARKET SHARE THROUGH E-COMMERCE,
BY DISTRIBUTION CHANNEL, 2024 151
FIGURE 52 CHINA TO REGISTER HIGHEST CAGR IN GLOBAL PET DIETARY SUPPLEMENTS MARKET FROM 2025 TO 2030 159
FIGURE 53 NORTH AMERICA: PET DIETARY SUPPLEMENTS MARKET SNAPSHOT 162
FIGURE 54 US: PET OWNERSHIP TREND, 2018–2025 (MILLION) 167
FIGURE 55 US: PET OWNERSHIP SHARE, BY GENERATION, 2024 167
FIGURE 56 ASIA PACIFIC: PET DIETARY SUPPLEMENTS MARKET SNAPSHOT 186
FIGURE 57 REVENUE ANALYSIS FOR KEY COMPANIES OVER THREE YEARS,
2022–2024 (USD BILLION) 219
FIGURE 58 SHARE OF LEADING COMPANIES IN PET DIETARY SUPPLEMENTS MARKET, 2024 220
FIGURE 59 COMPANY VALUATION, 2024 (USD BILLION) 222
FIGURE 60 EV/EBITDA OF MAJOR PLAYERS, 2024 222
FIGURE 61 BRAND/PRODUCT COMPARISON ANALYSIS, BY PRODUCT BRAND 223
FIGURE 62 PET DIETARY SUPPLEMENTS MARKET: COMPANY EVALUATION MATRIX
(KEY PLAYERS), 2024 226
FIGURE 63 PET DIETARY SUPPLEMENTS MARKET: COMPANY FOOTPRINT, 2024 227
FIGURE 64 PET DIETARY SUPPLEMENTS MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2024 233
FIGURE 65 NESTLÉ (NESTLÉ PURINA PETCARE COMPANY): COMPANY SNAPSHOT 241
FIGURE 66 ELANCO: COMPANY SNAPSHOT 247
FIGURE 67 H&H GROUP: COMPANY SNAPSHOT 251
FIGURE 68 SWEDENCARE AB: COMPANY SNAPSHOT 255
FIGURE 69 GENERAL MILLS INC.: COMPANY SNAPSHOT 266
FIGURE 70 VIRBAC: COMPANY SNAPSHOT 271
FIGURE 71 ZOETIS SERVICES LLC: COMPANY SNAPSHOT 274
FIGURE 72 VETOQUINOL: COMPANY SNAPSHOT 277
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