Oral Care Market - Global Forecast to 2030
商品番号 : SMB-8907
| 出版社 | MarketsandMarkets |
| 出版年月 | 2025年7月 |
| ページ数 | 319 |
| 図表数 | 407 |
| 価格タイプ | シングルユーザライセンス |
| 価格 | USD 4,950 |
| 種別 | 英文調査報告書 |
本レポートは、オーラルケア市場を分析し、製品タイプ、用途、流通チャネル、地域など、様々なセグメントにおける市場規模と将来の成長ポテンシャルを予測することを目的としています。さらに、主要プレーヤーの競合分析も掲載し、企業概要、サービス内容、最近の動向、そして重要な市場戦略に関する詳細な情報を提供しています。
The oral care market is projected to reach USD 53.29 billion by 2030 from USD 37.21 billion in 2024, at a CAGR of 6.4% from 2025 to 2030.
オーラルケア市場は、2025年から2030年にかけて6.4%のCAGRで成長し、2024年の372億1,000万米ドルから2030年には532億9,000万米ドルに達すると予測されています。
The oral care market is influenced by a variety of factors, primarily encompassing both health-related issues and consumer preferences. A significant catalyst for market growth is the rising incidence of dental pathologies, including dental caries, periodontal diseases, and tooth hypersensitivity, often stemming from inadequate oral hygiene practices. This surge in dental disorders subsequently drives demand for oral care products. Additionally, the proliferation of dental professionals globally enhances access to dental care services and fosters greater awareness of oral hygiene practices, motivating consumers to utilize various oral care products. Technological innovations in the sector, such as electric toothbrushes and AI-powered devices that analyze brushing patterns and provide real-time feedback, are further propelling market expansion by offering more efficient alternatives to traditional oral care methods. The increasing consumer inclination towards aesthetic enhancements, such as teeth whitening solutions, is also contributing to the growth of the global oral care industry, reflecting a dual focus on health and aesthetics.
オーラルケア市場は、主に健康関連の問題と消費者の嗜好の両方を含む様々な要因の影響を受けています。市場成長の大きな要因の一つは、齲蝕、歯周病、知覚過敏といった歯科疾患の発生率の上昇です。これらの疾患は、多くの場合、不十分な口腔衛生習慣に起因しています。こうした歯科疾患の急増は、オーラルケア製品の需要を押し上げています。さらに、世界的な歯科医療従事者の増加は、歯科医療サービスへのアクセスを向上させ、口腔衛生習慣への意識を高め、消費者が様々なオーラルケア製品を利用する動機となっています。電動歯ブラシや、ブラッシングパターンを分析してリアルタイムフィードバックを提供するAI搭載デバイスといった技術革新は、従来のオーラルケア方法に代わるより効率的な選択肢を提供することで、市場拡大をさらに促進しています。歯のホワイトニングソリューションなどの審美性向上に対する消費者の嗜好の高まりも、健康と美観の両方への関心を反映し、世界のオーラルケア業界の成長に貢献しています。
“By product type, the toothpaste segment commanded the largest market share in 2024.”
In the oral care market, the toothpaste segment commands the largest market share due to its essential role in daily oral hygiene. This product type is globally recognized for its diverse range of benefits, encompassing aesthetic enhancement through whitening formulations, cavity prevention, plaque management, gum disease mitigation, breath freshening, and alleviation of dental sensitivity. The combination of affordability and widespread availability, coupled with consumer trust in established brands, reinforces toothpaste’s dominant market position. Additionally, endorsements from dental professionals advocating the use of toothpaste at least twice daily further enhance its market stability and consumer adherence to oral care routines.
“By application, the homecare segment held the largest share in the global oral care market in 2024.”
In the oral care market, the homecare segment commands the largest share. This category encompasses the most accessible, cost-effective, and routinely utilized products designed for the maintenance of oral hygiene. These items serve as a primary defense against oral diseases that arise from inadequate oral care practices. Products within the homecare segment include essential tools such as toothbrushes, toothpaste, dental floss, and mouthwash, all of which are pivotal in preventing caries and the accumulation of plaque, conditions that can exacerbate oral health issues. Furthermore, the increasing recommendations from dental professionals have significantly bolstered the demand for these homecare products, underscoring their importance in the overall oral health regimen.
“By distribution channel, the consumer stores segment held the largest oral care market share in 2024.”
Consumer retail outlets dominate the oral care market due to the confluence of established brand familiarity and specialized product knowledge. These stores offer significant accessibility, thereby enhancing convenience for consumers who require timely access to oral care products. With a diverse range of brands and product categories available, these establishments cater to varying consumer needs and budgetary constraints. The ability for consumers to physically inspect products prior to purchase engenders a sense of immediate gratification. Moreover, consumer stores ensure prompt product availability, effectively addressing last-minute purchasing needs. The cultivation of customer loyalty and trust further solidifies consumer preference for these retail environments.
“By region, the Asia Pacific accounted for the largest regional market share in 2024.”
The dominant position of the Asia Pacific region in the oral care market can be attributed to several interrelated factors. The region has experienced a significant population increase, which consequently drives up demand for oral care products. Coupled with rising disposable income levels, consumers are now more willing to invest in oral health solutions. Moreover, heightened awareness regarding oral hygiene, spurred by government initiatives and recommendations from dental professionals, has resulted in increased consumption of various oral care items. Additionally, advancements in product formulations, particularly in the realm of tooth whitening pastes, cater to consumer preferences, especially those focused on aesthetic outcomes. These elements collectively reinforce the robust growth trajectory of the oral care market in Asia Pacific.
A breakdown of the primary participants (supply-side) for the Oral care market referred to for this report is provided below:
- By Company Type: Tier 1–35%, Tier 2–40%, and Tier 3–25%
- By Designation: C-level–20%, Director Level–35%, and Others–45%
- By Region: North America–27%, Europe–25%, Asia Pacific–30%, and Other Regions–18%.
Key players in the oral care market are Colgate-Palmolive(US), Procter & Gamble(US), Haleon (GSK)(UK), Koninklijke Philips N.V. (Netherlands), Kenvue (Johnson & Johnson) (US), Unilever (UK), 3M(US), Lion Corporation(Japan), Church & Dwight(US), Sunstar Suissee SA(Switzerland), Perrigo(Dublin), Orkla(Norway), Dabur(India), Katjes International (Germany), LG Household and healthcare (South Korea), Kao Corporation (Japan), Danaher Corporation (US), Himalaya Wellness Company(India), Young Innovations Inc(US), Ultradent Products (US), Hain Celestial Group (US), Supersmile(US), Closys (US), and Hawley & Hazel (BVI) Co. Ltd. (Hong Kong)
Research Coverage:
The report examines the oral care market, aiming to estimate its size and future growth potential across various segments, including product type, application, distribution channel, and region. Additionally, the report features a competitive analysis of key players in the market, providing details on their company profiles, service offerings, recent developments, and essential market strategies.
Reasons to Buy the Report
The report will assist both market leaders and new entrants by providing information on revenue estimates for the overall oral care market and its subsegments. It will help stakeholders understand the competitive landscape, allowing them to better position their businesses and develop effective go-to-market strategies. Additionally, the report offers insights into the current market trends and outlines key drivers, restraints, challenges, and opportunities.
This report provides insights into the following pointers:
- Analysis of key drivers (rising incidence of dental diseases, increasing number of practicing dentists, technological advancements in oral care products), restraints (increasing number of product recalls), opportunities (growing trend of online purchasing and e-commerce and rising awareness about oral hygiene), challenges (adverse effects of teeth whitening products on oral health)
- Market Penetration: This includes extensive information on products offered by the major players in the global oral care market. The report includes various segments in product type, application, distribution channel, and region.
- Product Enhancement/Innovation: Comprehensive details about new product launches and anticipated trends in the global oral care market.
- Market Development: Thorough knowledge and analysis of the profitable rising markets by offering, product type, application, distribution channel, and region.
- Market Diversification: Comprehensive information about newly launched products, expanding markets, current advancements, and investments in the global oral care market.
- Competitive Assessment: Thorough evaluation of the market shares, growth plans, offerings of products, and capacities of the major competitors in the global oral care market.
Table of Contents
1 INTRODUCTION 27
1.1 STUDY OBJECTIVES 27
1.2 MARKET DEFINITION 27
1.3 STUDY SCOPE 28
1.3.1 MARKETS COVERED 28
1.3.2 STUDY YEARS 29
1.4 CURRENCY 29
1.5 KEY MARKET STAKEHOLDERS 30
1.6 SUMMARY OF CHANGES 30
2 RESEARCH METHODOLOGY 31
2.1 RESEARCH DATA 31
2.1.1 SECONDARY DATA 32
2.1.1.1 Key data from secondary sources 32
2.1.2 SECONDARY RESEARCH 33
2.1.3 PRIMARY DATA 34
2.2 MARKET SIZE ESTIMATION 37
2.3 DATA TRIANGULATION 41
2.4 MARKET SHARE ESTIMATION 42
2.5 STUDY ASSUMPTIONS 42
2.6 RESEARCH LIMITATIONS 43
2.6.1 METHODOLOGY-RELATED LIMITATIONS 43
2.6.2 SCOPE-RELATED LIMITATIONS 43
2.7 RISK ASSESSMENT 43
3 EXECUTIVE SUMMARY 44
4 PREMIUM INSIGHTS 47
4.1 ORAL CARE MARKET OVERVIEW 47
4.2 ASIA PACIFIC: ORAL CARE MARKET, BY PRODUCT 48
4.3 ORAL CARE MARKET: GEOGRAPHIC MIX 49
4.4 ORAL CARE MARKET: REGIONAL MIX 49
4.5 ORAL CARE MARKET: DEVELOPED VS. EMERGING MARKETS 50
5 MARKET OVERVIEW 51
5.1 INTRODUCTION 51
5.2 MARKET DYNAMICS 51
5.2.1 DRIVERS 52
5.2.1.1 Rising incidence of dental diseases 52
5.2.1.2 Rise in number of practicing dentists on global scale 52
5.2.1.3 Technological advancements in oral care products 53
5.2.2 RESTRAINTS 54
5.2.2.1 Product recalls 54
5.2.3 OPPORTUNITIES 55
5.2.3.1 Rising trend of online purchasing and e-commerce 55
5.2.3.2 Growing awareness about oral hygiene 55
5.2.4 CHALLENGES 56
5.2.4.1 Adverse effects of teeth whitening products 56
5.3 PORTER’S FIVE FORCES ANALYSIS 56
5.3.1 THREAT FROM NEW ENTRANTS 57
5.3.1.1 Shifting consumer trends resulting in growing fragmentation of market 57
5.3.2 BARGAINING POWER OF SUPPLIERS 57
5.3.2.1 Low switching costs of buyers and large number of suppliers relative
to buyers 57
5.3.3 INTENSITY OF COMPETITIVE RIVALRY 57
5.3.3.1 Large number of players and low product differentiation lead to high competitive rivalry 58
5.3.4 BARGAINING POWER OF BUYERS 58
5.3.4.1 Price-sensitivity and large number of products in market increase bargaining power of buyers 58
5.3.5 THREAT FROM SUBSTITUTES 58
5.3.5.1 Superior performance of oral care products and consumer acceptance reduces threat from substitutes 58
5.4 REGULATORY LANDSCAPE 58
5.4.1 REGULATIONS 58
5.4.1.1 US 58
5.4.1.2 European Union 60
5.4.1.3 China 61
5.4.2 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 62
5.5 INDUSTRY TRENDS 65
5.5.1 ARTIFICIAL INTELLIGENCE AND IOT IN ORAL CARE MARKET 65
5.5.2 REIMBURSEMENT SCENARIO 65
5.6 TECHNOLOGY ANALYSIS 65
5.6.1 KEY TECHNOLOGIES 65
5.6.1.1 AI SONIC TECHNOLOGY 65
5.6.1.2 NANO TECHNOLOGY IN TEETH WHITENING PRODUCTS 66
5.6.2 COMPLEMENTARY TECHNOLOGIES 66
5.6.2.1 SMART MOBILE APPLICATIONS FOR ORAL HYGIENE 66
5.6.3 ADJACENT TECHNOLOGY 66
5.6.3.1 TELEDENTISTRY 66
5.7 KEY CONFERENCES & EVENTS 67
5.8 PRICING ANALYSIS 67
5.8.1 INDICATIVE AVERAGE SELLING PRICES OF ORAL CARE MARKET, BY KEY PLAYER 68
5.8.2 AVERAGE PRICE OF ORAL CARE PRODUCTS, BY COUNTRY 68
5.9 TRADE ANALYSIS 69
5.10 SUPPLY CHAIN ANALYSIS 70
5.11 VALUE CHAIN ANALYSIS 71
5.12 PATENT ANALYSIS 72
5.12.1 PATENT PUBLICATION TRENDS FOR ORAL CARE 72
5.12.2 JURISDICTION ANALYSIS: TOP APPLICANTS FOR PATENTS IN ORAL CARE MARKET 72
5.13 ADJACENT MARKET ANALYSIS 74
5.14 ECOSYSTEM/MARKET MAP 75
5.15 CASE STUDY ANALYSIS 75
5.16 TECHNOLOGICAL ANALYSIS IN SMART TOOTHBRUSHES 76
5.16.1 SMART TOOTHBRUSHES/CONNECTED TOOTHBRUSHES 76
5.17 AVERAGE SELLING PRICE TREND: ELECTRIC & SMART TOOTHBRUSHES 76
5.18 REVENUE SHIFT 78
5.18.1 REVENUE SOURCES ARE SHIFTING TOWARD MORE TECHNOLOGICALLY ADVANCED ORAL CARE SOLUTIONS FOR BETTER ORAL CARE MANAGEMENT 78
5.19 KEY STAKEHOLDERS AND BUYING CRITERIA 79
5.19.1 KEY STAKEHOLDERS IN BUYING PROCESS 79
5.19.2 BUYING CRITERIA 79
5.20 UNMET NEEDS/END USER EXPECTATIONS IN ORAL CARE MARKET 80
5.21 IMPACT OF AI/GENERATIVE AI ON ORAL CARE MARKET 81
5.22 IMPACT OF 2025 US TARIFF – OVERVIEW 82
5.22.1 INTRODUCTION 82
5.22.2 KEY TARIFF RATES 83
5.22.3 PRICE IMPACT ANALYSIS 84
5.22.4 IMPACT ON END USER INDUSTRIES 84
6 ORAL CARE MARKET, BY PRODUCT 85
6.1 INTRODUCTION 86
6.2 TOOTHPASTE 88
6.2.1 HIGH ADOPTION OF TOOTHPASTE DUE TO ITS UTILITY IN MAINTAINING EFFECTIVE ORAL HYGIENE AND REDUCING TEETH SENSITIVITY 88
6.2.2 PASTES 90
6.2.2.1 Shift in trend toward natural and herbal-based toothpaste 90
6.2.3 GELS 92
6.2.3.1 Utility of gels in treatment of oral infections to boost its market growth 92
6.2.4 POWDERS 93
6.2.4.1 Natural composition of toothpowders to drive market growth 93
6.2.5 POLISHES 94
6.2.5.1 Utility of dental polishes in removal of hard stains to boost
segmental growth 94
6.3 TOOTHBRUSHES & ACCESSORIES 95
6.3.1 TOOTHBRUSHES 96
6.3.1.1 Manual toothbrushes 98
6.3.1.1.1 Better affordability and accessibility to boost adoption of manual toothbrushes 98
6.3.1.2 Electric toothbrushes 99
6.3.1.2.1 Electric toothbrushes segment to witness highest growth rate during forecast period 99
6.3.1.3 Battery-powered toothbrushes 100
6.3.1.3.1 Battery-powered toothbrushes have longer lifespans than manual toothbrushes 100
6.4 MOUTHWASHES/RINSES 102
6.4.1 NON-MEDICATED MOUTHWASHES 103
6.4.1.1 Utility of non-medicated mouthwashes in controlling bad breath to drive market growth 103
6.4.2 MEDICATED MOUTHWASHES 104
6.4.2.1 Medicated mouthwashes help alleviate common oral ailments and strengthen teeth 104
6.5 DENTAL ACCESSORIES/ANCILLARIES 105
6.5.1 DENTAL FLOSSES 107
6.5.1.1 Use of dental floss in routine oral hygiene procedures supports growth of this segment 107
6.5.2 BREATH FRESHENERS 108
6.5.2.1 Breath fresheners eliminate bad breath and cleanse mouth temporarily, thus supporting growth of this segment 108
6.5.3 COSMETIC DENTAL WHITENING PRODUCTS 110
6.5.3.1 Growing awareness and affordability of teeth whitening products to promote growth of this segment 110
6.5.4 OTHER DENTAL ACCESSORIES/ANCILLARIES 111
6.6 DENTURE PRODUCTS 112
6.6.1 DENTURE FIXATIVES 113
6.6.1.1 Denture fixatives held largest share of denture products market in 2024 113
6.7 DENTAL PROSTHESIS CLEANING SOLUTIONS 114
6.7.1 INCREASING ADOPTION OF PROSTHESES DUE TO RISING EDENTULOUS POPULATION TO DRIVE DEMAND FOR DENTURE CLEANING SOLUTIONS 114
7 ORAL CARE MARKET, BY APPLICATION 116
7.1 INTRODUCTION 117
7.2 HOMECARE 118
7.2.1 INCREASE IN ORAL HYGIENE PRACTICES 118
7.3 DENTAL CLINICS & HOSPITALS 120
7.3.1 INCARES IN DEMAND FOR WHITENING PRODUCTS 120
8 ORAL CARE MARKET, BY DISTRIBUTION CHANNEL 121
8.1 INTRODUCTION 122
8.2 CONSUMER STORES 122
8.2.1 RETAIL STORES AND SUPERMARKETS FORM KEY DISTRIBUTION CHANNEL UNDER CONSUMER STORES 122
8.3 RETAIL PHARMACIES & DENTAL CLINICS 124
8.3.1 RETAIL PHARMACIES MAINLY PROVIDE PRESCRIPTION-BASED ORAL CARE PRODUCTS 124
8.4 ONLINE DISTRIBUTION 125
8.4.1 ONLINE DISTRIBUTION CHANNELS TO GROW AT HIGH RATE 125
9 ORAL CARE MARKET, BY REGION 126
9.1 INTRODUCTION 127
9.2 ASIA PACIFIC 128
9.2.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC 132
9.2.2 CHINA 133
9.2.2.1 Growing prevalence of dental diseases to drive market growth in China 133
9.2.3 JAPAN 137
9.2.3.1 Initiatives by public & private organizations for awareness of oral hygiene to support market growth in Japan 137
9.2.4 INDIA 140
9.2.4.1 India to offer lucrative growth opportunities for market players due to increasing awareness and growing purchasing power 140
9.2.5 AUSTRALIA 144
9.2.5.1 Increasing healthcare spending on dental services by consumers
to drive market growth in Australia 144
9.2.6 SOUTH KOREA 147
9.2.6.1 Increasing demand for whitening toothpaste in South Korea 147
9.2.7 REST OF ASIA PACIFIC 150
9.3 EUROPE 154
9.3.1 MACROECONOMIC OUTLOOK FOR EUROPE 157
9.3.2 GERMANY 159
9.3.2.1 Aging population dominated oral care market in Germany 159
9.3.3 UK 162
9.3.3.1 Increasing incidence of dental diseases in pediatric population is major factor driving demand for oral care products in UK 162
9.3.4 ITALY 165
9.3.4.1 Greater accessibility to oral care to support market growth in Italy 165
9.3.5 FRANCE 168
9.3.5.1 Rising awareness of dental diseases to boost adoption of oral care products in France 168
9.3.6 SPAIN 171
9.3.6.1 Oral care market in Spain to experience steady growth during
forecast period 171
9.3.7 REST OF EUROPE 174
9.4 NORTH AMERICA 178
9.4.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA 182
9.4.2 US 182
9.4.2.1 US dominated North American oral care products market 182
9.4.3 CANADA 186
9.4.3.1 Well-established distribution network in country to support market growth for oral care products in Canada 186
9.5 LATIN AMERICA 190
9.5.1 MACROECONOMIC OUTLOOK FOR LATIN AMERICA 192
9.5.2 BRAZIL 192
9.5.2.1 Rising demand for oral care products to boost market 192
9.5.3 MEXICO 195
9.5.3.1 Large patient population to drive demand 195
9.5.4 ARGENTINA 198
9.5.4.1 Growing focus on oral health to propel market 198
9.5.5 REST OF LATIN AMERICA 201
9.6 MIDDLE EAST & AFRICA 204
9.6.1 MACROECONOMIC OUTLOOK FOR MIDDLE EAST & AFRICA 207
9.6.2 GCC COUNTRIES 208
9.6.2.1 Increase in prevalence of caries to drive market growth 208
9.6.2.2 Macroeconomic outlook for GCC countries 209
10 COMPETITIVE LANDSCAPE 212
10.1 OVERVIEW 212
10.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 212
10.2.1 OVERVIEW OF STRATEGIES ADOPTED BY PLAYERS IN ORAL CARE MARKET 213
10.3 REVENUE SHARE ANALYSIS 214
10.4 MARKET SHARE ANALYSIS 214
10.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 218
10.5.1 STARS 218
10.5.2 PERVASIVE PLAYERS 218
10.5.3 EMERGING LEADERS 218
10.5.4 PARTICIPANTS 218
10.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 220
10.5.5.1 Company footprint 220
10.5.5.2 Product type footprint 221
10.5.5.3 Application type footprint 222
10.5.5.4 Regional footprint 223
10.6 COMPETITIVE LEADERSHIP MAPPING FOR SMES & STARTUPS, 2023 224
10.6.1 PROGRESSIVE COMPANIES 224
10.6.2 DYNAMIC COMPANIES 224
10.6.3 STARTING BLOCKS 224
10.6.4 RESPONSIVE COMPANIES 224
10.6.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023 226
10.6.5.1 Detailed list of key startups/SMEs 226
10.6.5.2 Competitive benchmarking of key startups/SMEs 226
10.7 COMPANY VALUATION & FINANCIAL METRICS 227
10.7.1 FINANCIAL METRICS 227
10.7.2 COMPANY VALUATION 227
10.8 BRAND/PRODUCT COMPARISON 228
10.9 COMPETITIVE SCENARIO 229
10.9.1 PRODUCT LAUNCHES AND APPROVALS 229
10.9.2 DEALS 229
10.9.3 EXPANSIONS 230
10.9.4 OTHER DEVELOPMENTS 230
11 COMPANY PROFILES 231
11.1 KEY PLAYERS 231
11.1.1 COLGATE-PALMOLIVE COMPANY 231
11.1.1.1 Business overview 231
11.1.1.2 Products offered 232
11.1.1.3 Recent developments 236
11.1.1.3.1 Product launches 236
11.1.1.3.2 Deals 237
11.1.1.3.3 Other developments 237
11.1.1.4 MnM view 238
11.1.1.4.1 Right to win 238
11.1.1.4.2 Strategic choices made 238
11.1.1.4.3 Weaknesses and competitive threats 238
11.1.2 PROCTER & GAMBLE 239
11.1.2.1 Business overview 239
11.1.2.2 Products offered 240
11.1.2.3 Recent developments 242
11.1.2.3.1 Product launches 242
11.1.2.3.2 Deals 242
11.1.2.3.3 Expansions 242
11.1.2.3.4 Other developments 243
11.1.2.4 MnM view 243
11.1.2.4.1 Right-to-win 243
11.1.2.4.2 Strategic choices made 243
11.1.2.4.3 Weaknesses and competitive threats 243
11.1.3 HALEON GROUP OF COMPANIES 244
11.1.3.1 Business overview 244
11.1.3.2 Products offered 245
11.1.3.3 Recent developments 246
11.1.3.3.1 Deals 246
11.1.3.3.2 Expansions 247
11.1.3.3.3 Other developments 247
11.1.3.4 MnM view 247
11.1.3.4.1 Right-to-win 247
11.1.3.4.2 Strategic choices made 247
11.1.3.4.3 Weaknesses and competitive threats 247
11.1.4 KONINKLIJKE PHILIPS N.V. 248
11.1.4.1 Business overview 248
11.1.4.2 Products offered 249
11.1.4.3 Recent developments 251
11.1.4.3.1 Product launches 251
11.1.4.3.2 Deals 251
11.1.5 KENVUE 252
11.1.5.1 Business overview 252
11.1.5.2 Products offered 254
11.1.5.3 Recent developments 255
11.1.5.3.1 Other developments 255
11.1.5.4 MnM view 256
11.1.5.4.1 Right-to-win 256
11.1.5.4.2 Weaknesses and competitive threats 256
11.1.6 UNILEVER 257
11.1.6.1 Business overview 257
11.1.6.2 Products offered 258
11.1.6.3 Recent developments 261
11.1.6.3.1 Product launches 261
11.1.6.3.2 Deals 261
11.1.6.3.3 Other developments 261
11.1.7 SOLVENTUM 262
11.1.7.1 Business overview 262
11.1.7.2 Products offered 264
11.1.7.3 Recent developments 264
11.1.7.3.1 Other developments 264
11.1.8 LION CORPORATION 265
11.1.8.1 Business overview 265
11.1.8.2 Products offered 266
11.1.8.3 Recent developments 270
11.1.8.3.1 Product launches 270
11.1.8.3.2 Deals 270
11.1.8.3.3 Expansions 270
11.1.9 CHURCH & DWIGHT CO, INC. 271
11.1.9.1 Business overview 271
11.1.9.2 Products offered 272
11.1.9.3 Recent developments 275
11.1.9.3.1 Product launches 275
11.1.9.3.2 Deals 275
11.1.10 SUNSTAR SUISSE S.A. 276
11.1.10.1 Business overview 276
11.1.10.2 Products offered 277
11.1.10.3 Recent developments 279
11.1.10.3.1 Product launches 279
11.1.10.3.2 Deals 279
11.1.11 PERRIGO COMPANY PLC 280
11.1.11.1 Business overview 280
11.1.11.2 Products offered 282
11.1.11.3 Recent developments 285
11.1.11.3.1 Deals 285
11.1.12 DABUR INTERNATIONAL 286
11.1.12.1 Business overview 286
11.1.12.2 Products offered 287
11.1.12.3 Recent developments 288
11.1.12.3.1 Product launches 288
11.1.12.3.2 Deals 288
11.1.13 ORKLA 289
11.1.13.1 Business overview 289
11.1.13.2 Products offered 290
11.1.13.3 Recent developments 292
11.1.13.3.1 Product launches 292
11.2 OTHER PLAYERS 293
11.2.1 DENTAID LTD. 293
11.2.1.1 Business overview 293
11.2.1.2 Products offered 293
11.2.2 KATJES INTERNATIONAL 295
11.2.2.1 Business overview 295
11.2.2.2 Products offered 295
11.2.2.3 Recent developments 297
11.2.2.3.1 Deals 297
11.2.3 LG HOUSEHOLD & HEALTH CARE, LTD. 298
11.2.3.1 Business overview 298
11.2.3.2 Products offered 299
11.2.4 KAO CORPORATION 301
11.2.4.1 Business overview 301
11.2.4.2 Products offered 301
11.2.5 HIMALAYA WELLNESS COMPANY 302
11.2.5.1 Business overview 302
11.2.5.2 Products offered 302
11.2.6 YOUNG INNOVATIONS, INC. 303
11.2.6.1 Business overview 303
11.2.6.2 Products offered 303
11.2.7 ULTRADENT PRODUCTS INC 304
11.2.7.1 Business overview 304
11.2.7.2 Products offered 304
11.2.8 GC CORP. 305
11.2.8.1 Business overview 305
11.2.8.2 Products offered 306
11.2.9 HAIN CELESTIAL GROUP (JASON NATURAL PRODUCTS, INC.) 307
11.2.10 SUPERSMILE 307
11.2.11 CLOSYS 308
11.2.12 HAWLEY & HAZEL (BVI) CO. LTD. 308
12 APPENDIX 309
12.1 DISCUSSION GUIDE 309
12.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 315
12.3 CUSTOMIZATION OPTIONS 317
12.4 RELATED REPORTS 317
12.5 AUTHOR DETAILS 318
LIST OF TABLES
TABLE 1 CATEGORY-WISE INCLUSIONS AND EXCLUSIONS IN ORAL CARE MARKET 27
TABLE 2 STANDARD CURRENCY CONVERSION RATE 29
TABLE 3 RISK ASSESSMENT: ORAL CARE MARKET 43
TABLE 4 RECENT PRODUCT LAUNCHES OF ADVANCED TOOTHBRUSHES 54
TABLE 5 ORAL CARE MARKET: PORTER’S FIVE FORCES ANALYSIS 57
TABLE 6 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 62
TABLE 7 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 63
TABLE 8 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 63
TABLE 9 LATIN AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 64
TABLE 10 MIDDLE EAST & AFRICA: REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 64
TABLE 11 ORAL CARE MARKET: DETAILED LIST OF CONFERENCES & EVENTS, 2025–2026 67
TABLE 12 INDICATIVE AVERAGE SELLING PRICES OF ORAL CARE MARKET,
BY KEY PLAYER, 2022–2024 (USD) 68
TABLE 13 AVERAGE SELLING PRICES OF ORAL CARE MARKET, BY COUNTRY, 2022–2024 (USD) 68
TABLE 14 IMPORT DATA FOR ORAL CARE (HS CODE: 330690), BY COUNTRY,
2020–2024 (USD THOUSAND) 69
TABLE 15 EXPORT DATA FOR ORAL CARE (HS CODE: 330690), BY COUNTRY,
2020–2024 (USD THOUSAND) 70
TABLE 16 LIST OF PATENTS IN ORAL CARE MARKET, 2022−2025 72
TABLE 17 ORAL HEALTH CHALLENGES IN KERALA: GAPS IN PUBLIC SECTOR ACCESS
AND HIGH OUT-OF-POCKET EXPENDITURE 75
TABLE 18 EFFICACY OF NANO-HYDROXYAPATITE TOOTHPASTE IN REMINERALIZING
ORANGE JUICE-INDUCED ENAMEL EROSION 76
TABLE 19 ELECTRIC & SMART TOOTHBRUSHES: MAJOR BRANDS WITH APPROXIMATE
PRICING (USD) IN US 77
TABLE 20 AVERAGE SELLING PRICE OF ELECTRIC & SMART TOOTHBRUSHES,
BY REGION, 2022 (USD) 77
TABLE 21 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS OF END USERS 79
TABLE 22 KEY BUYING CRITERIA FOR END USERS 80
TABLE 23 UNMET NEEDS: ORAL CARE MARKET 80
TABLE 24 END-USER EXPECTATIONS: ORAL CARE MARKET 81
TABLE 25 US ADJUSTED RECIPROCAL TARIFF RATES, 2024 83
TABLE 26 KEY PRODUCT-RELATED TARIFF EFFECTIVE FOR ORAL CARE 83
TABLE 27 ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 86
TABLE 28 ORAL CARE MARKET, BY PRODUCT, 2023–2030 (BILLION UNITS) 86
TABLE 29 ORAL CARE MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 87
TABLE 30 KEY TOOTHPASTE BRANDS 88
TABLE 31 TOOTHPASTES MARKET, BY FORMULATION, 2023–2030 (USD MILLION) 89
TABLE 32 TOOTHPASTES MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 90
TABLE 33 PASTES MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 91
TABLE 34 GELS MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 92
TABLE 35 POWDERS MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 93
TABLE 36 POLISHES MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 94
TABLE 37 TOOTHBRUSHES & ACCESSORIES MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 95
TABLE 38 TOOTHBRUSHES & ACCESSORIES MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 95
TABLE 39 SOME KEY BRANDS OF TOOTHBRUSHES 96
TABLE 40 TOOTHBRUSHES & ACCESSORIES MARKET, BY TYPE, 2023–2030 (USD MILLION) 97
TABLE 41 TOOTHBRUSHES & ACCESSORIES MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 97
TABLE 42 MANUAL TOOTHBRUSHES MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 99
TABLE 43 ELECTRIC TOOTHBRUSHES MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 100
TABLE 44 BATTERY-POWERED TOOTHBRUSHES MARKET, BY COUNTRY,
2023–2030 (USD MILLION) 101
TABLE 45 SOME KEY BRANDS OF MOUTHWASHES/RINSES 102
TABLE 46 MOUTHWASHES/RINSES MARKET, BY TYPE, 2023–2030 (USD MILLION) 102
TABLE 47 MOUTHWASHES/RINSES MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 103
TABLE 48 NON-MEDICATED MOUTHWASHES MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 104
TABLE 49 MEDICATED MOUTHWASHES MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 105
TABLE 50 SOME KEY BRANDS OF DENTAL ACCESSORIES/ANCILLARIES 106
TABLE 51 DENTAL ACCESSORIES/ANCILLARIES MARKET, BY PRODUCT,
2023–2030 (USD MILLION) 106
TABLE 52 DENTAL ACCESSORIES/ANCILLARIES MARKET, BY COUNTRY,
2023–2030 (USD MILLION) 107
TABLE 53 DENTAL FLOSSES MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 108
TABLE 54 BREATH FRESHENERS MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 109
TABLE 55 COSMETIC DENTAL WHITENING PRODUCTS MARKET, BY COUNTRY,
2023–2030 (USD MILLION) 110
TABLE 56 OTHER DENTAL ACCESSORIES/ANCILLARIES MARKET, BY COUNTRY,
2023–2030 (USD MILLION) 111
TABLE 57 DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 112
TABLE 58 DENTURE PRODUCTS MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 113
TABLE 59 DENTURE FIXATIVES MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 114
TABLE 60 DENTAL PROSTHESIS CLEANING SOLUTIONS MARKET,
BY COUNTRY, 2023–2030 (USD MILLION) 115
TABLE 61 ORAL CARE MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 117
TABLE 62 ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 118
TABLE 63 ORAL CARE MARKET FOR HOMECARE, BY COUNTRY, 2023–2030 (USD MILLION) 119
TABLE 64 ORAL CARE MARKET FOR DENTAL CLINICS & HOSPITALS,
BY COUNTRY, 2023–2030 (USD MILLION) 120
TABLE 65 ORAL CARE MARKET, BY DISTRIBUTION CHANNEL, 2023–2030 (USD MILLION) 122
TABLE 66 ORAL CARE MARKET FOR CONSUMER STORES, BY COUNTRY,
2023–2030 (USD MILLION) 123
TABLE 67 ORAL CARE MARKET FOR RETAIL PHARMACIES & DENTAL CLINICS,
BY COUNTRY, 2023–2030 (USD MILLION) 124
TABLE 68 ORAL CARE MARKET FOR ONLINE DISTRIBUTION, BY COUNTRY,
2023–2030 (USD MILLION) 125
TABLE 69 ORAL CARE MARKET, BY REGION, 2023–2030 (USD MILLION) 128
TABLE 70 ASIA PACIFIC: ORAL CARE MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 130
TABLE 71 ASIA PACIFIC: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 130
TABLE 72 ASIA PACIFIC: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 130
TABLE 73 ASIA PACIFIC: TOOTHBRUSHES & ACCESSORIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 131
TABLE 74 ASIA PACIFIC: MOUTHWASHES/RINSES MARKET, BY TYPE,
2023–2030 (USD MILLION) 131
TABLE 75 ASIA PACIFIC: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 131
TABLE 76 ASIA PACIFIC: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 132
TABLE 77 ASIA PACIFIC: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL,
2023–2030 (USD MILLION) 132
TABLE 78 ASIA PACIFIC: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 132
TABLE 79 CHINA: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 134
TABLE 80 CHINA: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 135
TABLE 81 CHINA: TOOTHBRUSHES & ACCESSORIES MARKET, BY TYPE,
2023–2030 (USD MILLION) 135
TABLE 82 CHINA: MOUTHWASHES/RINSES MARKET, BY TYPE, 2023–2030 (USD MILLION) 135
TABLE 83 CHINA: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 136
TABLE 84 CHINA: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 136
TABLE 85 CHINA: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL, 2023–2030 (USD MILLION) 136
TABLE 86 CHINA: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 137
TABLE 87 JAPAN: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 138
TABLE 88 JAPAN: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 138
TABLE 89 JAPAN: TOOTHBRUSHES & ACCESSORIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 138
TABLE 90 JAPAN: MOUTHWASHES/RINSES MARKET, BY TYPE, 2023–2030 (USD MILLION) 139
TABLE 91 JAPAN: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 139
TABLE 92 JAPAN: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 139
TABLE 93 JAPAN: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL, 2023–2030 (USD MILLION) 140
TABLE 94 JAPAN: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 140
TABLE 95 INDIA: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 141
TABLE 96 INDIA: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 141
TABLE 97 INDIA: TOOTHBRUSHES & ACCESSORIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 142
TABLE 98 INDIA: MOUTHWASHES/RINSES MARKET, BY TYPE, 2023–2030 (USD MILLION) 142
TABLE 99 INDIA: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 142
TABLE 100 INDIA: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 143
TABLE 101 INDIA: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL, 2023–2030 (USD MILLION) 143
TABLE 102 INDIA: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 143
TABLE 103 AUSTRALIA: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 144
TABLE 104 AUSTRALIA: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 145
TABLE 105 AUSTRALIA: TOOTHBRUSHES & ACCESSORIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 145
TABLE 106 AUSTRALIA: MOUTHWASHES/RINSES MARKET, BY TYPE, 2023–2030 (USD MILLION) 145
TABLE 107 AUSTRALIA: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 146
TABLE 108 AUSTRALIA: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 146
TABLE 109 AUSTRALIA: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL,
2023–2030 (USD MILLION) 146
TABLE 110 AUSTRALIA: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 147
TABLE 111 SOUTH KOREA: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 148
TABLE 112 SOUTH KOREA: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 148
TABLE 113 SOUTH KOREA: TOOTHBRUSHES & ACCESSORIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 148
TABLE 114 SOUTH KOREA: MOUTHWASHES/RINSES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 149
TABLE 115 SOUTH KOREA: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 149
TABLE 116 SOUTH KOREA: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 149
TABLE 117 SOUTH KOREA: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL,
2023–2030 (USD MILLION) 150
TABLE 118 SOUTH KOREA: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 150
TABLE 119 ROAPAC: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 151
TABLE 120 ROAPAC: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 151
TABLE 121 ROAPAC: TOOTHBRUSHES & ACCESSORIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 152
TABLE 122 ROAPAC: MOUTHWASHES/RINSES MARKET, BY TYPE, 2023–2030 (USD MILLION) 152
TABLE 123 ROAPAC: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 152
TABLE 124 ROAPAC: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 153
TABLE 125 ROAPAC: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL,
2023–2030 (USD MILLION) 153
TABLE 126 ROAPAC: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 153
TABLE 127 EUROPE: ORAL CARE MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 154
TABLE 128 EUROPE: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 154
TABLE 129 EUROPE: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 155
TABLE 130 EUROPE: TOOTHBRUSHES & ACCESSORIES MARKET, BY TYPE,
2023–2030 (USD MILLION) 155
TABLE 131 EUROPE: MOUTHWASHES/RINSES MARKET, BY TYPE, 2023–2030 (USD MILLION) 155
TABLE 132 EUROPE: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 156
TABLE 133 EUROPE: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 156
TABLE 134 EUROPE: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL,
2023–2030 (USD MILLION) 156
TABLE 135 EUROPE: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 157
TABLE 136 GERMANY: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 159
TABLE 137 GERMANY: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 160
TABLE 138 GERMANY: TOOTHBRUSHES & ACCESSORIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 160
TABLE 139 GERMANY: MOUTHWASHES/RINSES MARKET, BY TYPE, 2023–2030 (USD MILLION) 160
TABLE 140 GERMANY: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 161
TABLE 141 GERMANY: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 161
TABLE 142 GERMANY: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL,
2023–2030 (USD MILLION) 161
TABLE 143 GERMANY: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 162
TABLE 144 UK: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 163
TABLE 145 UK: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 163
TABLE 146 UK: TOOTHBRUSHES & ACCESSORIES MARKET, BY TYPE, 2023–2030 (USD MILLION) 163
TABLE 147 UK: MOUTHWASHES/RINSES MARKET, BY TYPE, 2023–2030 (USD MILLION) 164
TABLE 148 UK: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY TYPE,
2023–2030 (USD MILLION) 164
TABLE 149 UK: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 164
TABLE 150 UK: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL, 2023–2030 (USD MILLION) 165
TABLE 151 UK: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 165
TABLE 152 ITALY: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 166
TABLE 153 ITALY: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 166
TABLE 154 ITALY: TOOTHBRUSHES & ACCESSORIES MARKET, BY TYPE,
2023–2030 (USD MILLION) 166
TABLE 155 ITALY: MOUTHWASHES/RINSES MARKET, BY TYPE, 2023–2030 (USD MILLION) 167
TABLE 156 ITALY: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY TYPE,
2023–2030 (USD MILLION) 167
TABLE 157 ITALY: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 167
TABLE 158 ITALY: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL, 2023–2030 (USD MILLION) 168
TABLE 159 ITALY: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 168
TABLE 160 FRANCE: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 169
TABLE 161 FRANCE: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 169
TABLE 162 FRANCE: TOOTHBRUSHES & ACCESSORIES MARKET, BY TYPE,
2023–2030 (USD MILLION) 169
TABLE 163 FRANCE: MOUTHWASHES/RINSES MARKET, BY TYPE, 2023–2030 (USD MILLION) 170
TABLE 164 FRANCE: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 170
TABLE 165 FRANCE: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 170
TABLE 166 FRANCE: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL,
2023–2030 (USD MILLION) 171
TABLE 167 FRANCE: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 171
TABLE 168 SPAIN: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 172
TABLE 169 SPAIN: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 172
TABLE 170 SPAIN: TOOTHBRUSHES & ACCESSORIES MARKET, BY TYPE,
2023–2030 (USD MILLION) 172
TABLE 171 SPAIN: MOUTHWASHES/RINSES MARKET, BY TYPE, 2023–2030 (USD MILLION) 173
TABLE 172 SPAIN: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY TYPE,
2023–2030 (USD MILLION) 173
TABLE 173 SPAIN: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 173
TABLE 174 SPAIN: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL, 2023–2030 (USD MILLION) 174
TABLE 175 SPAIN: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 174
TABLE 176 ROE: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 175
TABLE 177 ROE: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 175
TABLE 178 ROE: TOOTHBRUSHES & ACCESSORIES MARKET, BY TYPE,
2023–2030 (USD MILLION) 176
TABLE 179 ROE: MOUTHWASHES/RINSES MARKET, BY TYPE, 2023–2030 (USD MILLION) 176
TABLE 180 ROE: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY TYPE,
2023–2030 (USD MILLION) 176
TABLE 181 ROE: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 177
TABLE 182 ROE: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL, 2023–2030 (USD MILLION) 177
TABLE 183 ROE: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 177
TABLE 184 NORTH AMERICA: ORAL CARE MARKET, BY COUNTRY, 2023–2030 (USD MILLION) 179
TABLE 185 NORTH AMERICA: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 179
TABLE 186 NORTH AMERICA: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 179
TABLE 187 NORTH AMERICA: TOOTHBRUSHES & ACCESSORIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 180
TABLE 188 NORTH AMERICA: MOUTHWASHES/RINSES MARKET, BY TYPE,
2023–2030 (USD MILLION) 180
TABLE 189 NORTH AMERICA: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 180
TABLE 190 NORTH AMERICA: DENTURE PRODUCTS MARKET, BY TYPE,
2023–2030 (USD MILLION) 181
TABLE 191 NORTH AMERICA: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL,
2023–2030 (USD MILLION) 181
TABLE 192 NORTH AMERICA: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 181
TABLE 193 US: NATIONAL DENTAL EXPENDITURE, 2000–2017 (USD BILLION) 183
TABLE 194 US: NUMBER OF DENTAL PRACTICES, 2024 184
TABLE 195 US: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 184
TABLE 196 US: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 184
TABLE 197 US: TOOTHBRUSHES & ACCESSORIES MARKET, BY TYPE, 2023–2030 (USD MILLION) 185
TABLE 198 US: MOUTHWASHES/RINSES MARKET, BY TYPE, 2023–2030 (USD MILLION) 185
TABLE 199 US: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 185
TABLE 200 US: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 186
TABLE 201 US: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL, 2023–2030 (USD MILLION) 186
TABLE 202 US: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 186
TABLE 203 CANADA: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 187
TABLE 204 CANADA: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 187
TABLE 205 CANADA: TOOTHBRUSHES & ACCESSORIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 188
TABLE 206 CANADA: MOUTHWASHES/RINSES MARKET, BY TYPE, 2023–2030 (USD MILLION) 188
TABLE 207 CANADA: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 188
TABLE 208 CANADA: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 189
TABLE 209 CANADA: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL,
2023–2030 (USD MILLION) 189
TABLE 210 CANADA: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 189
TABLE 211 LATIN AMERICA: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 190
TABLE 212 LATIN AMERICA: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 191
TABLE 213 LATIN AMERICA: TOOTHBRUSHES & ACCESSORIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 191
TABLE 214 LATIN AMERICA: MOUTHWASHES/RINSES MARKET, BY TYPE,
2023–2030 (USD MILLION) 191
TABLE 215 LATIN AMERICA: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 192
TABLE 216 BRAZIL: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 193
TABLE 217 BRAZIL: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 193
TABLE 218 BRAZIL: TOOTHBRUSHES & ACCESSORIES MARKET, BY TYPE,
2023–2030 (USD MILLION) 193
TABLE 219 BRAZIL: MOUTHWASHES/RINSES MARKET, BY TYPE, 2023–2030 (USD MILLION) 194
TABLE 220 BRAZIL: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 194
TABLE 221 BRAZIL: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 194
TABLE 222 BRAZIL: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL,
2023–2030 (USD MILLION) 195
TABLE 223 BRAZIL: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 195
TABLE 224 MEXICO: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 196
TABLE 225 MEXICO: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 196
TABLE 226 MEXICO: TOOTHBRUSHES & ACCESSORIES MARKET, BY TYPE,
2023–2030 (USD MILLION) 196
TABLE 227 MEXICO: MOUTHWASHES/RINSES MARKET, BY TYPE, 2023–2030 (USD MILLION) 197
TABLE 228 MEXICO: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 197
TABLE 229 MEXICO: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 197
TABLE 230 MEXICO: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL,
2023–2030 (USD MILLION) 198
TABLE 231 MEXICO: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 198
TABLE 232 ARGENTINA: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 199
TABLE 233 ARGENTINA: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 199
TABLE 234 ARGENTINA: TOOTHBRUSHES & ACCESSORIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 199
TABLE 235 ARGENTINA: MOUTHWASHES/RINSES MARKET, BY TYPE, 2023–2030 (USD MILLION) 200
TABLE 236 ARGENTINA: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 200
TABLE 237 ARGENTINA: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 200
TABLE 238 ARGENTINA: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL,
2023–2030 (USD MILLION) 201
TABLE 239 ARGENTINA: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 201
TABLE 240 REST OF LATIN AMERICA: ORAL CARE MARKET, BY PRODUCT,
2023–2030 (USD MILLION) 202
TABLE 241 REST OF LATIN AMERICA: TOOTHPASTE MARKET, BY TYPE,
2023–2030 (USD MILLION) 202
TABLE 242 REST OF LATIN AMERICA: TOOTHBRUSHES & ACCESSORIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 202
TABLE 243 REST OF LATIN AMERICA: MOUTHWASHES/RINSES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 203
TABLE 244 REST OF LATIN AMERICA: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 203
TABLE 245 REST OF LATIN AMERICA: DENTURE PRODUCTS MARKET,
BY TYPE, 2023–2030 (USD MILLION) 203
TABLE 246 REST OF LATIN AMERICA: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL,
2023–2030 (USD MILLION) 204
TABLE 247 REST OF LATIN AMERICA: ORAL CARE MARKET, BY APPLICATION,
2023–2030 (USD MILLION) 204
TABLE 248 MEA: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 205
TABLE 249 MEA: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 205
TABLE 250 MEA: TOOTHBRUSHES & ACCESSORIES MARKET, BY TYPE,
2023–2030 (USD MILLION) 206
TABLE 251 MEA: MOUTHWASHES/RINSES MARKET, BY TYPE, 2023–2030 (USD MILLION) 206
TABLE 252 MEA: DENTAL ACCESSORIES/ANCILLARIES MARKET, BY TYPE,
2023–2030 (USD MILLION) 206
TABLE 253 MEA: DENTURE PRODUCTS MARKET, BY TYPE, 2023–2030 (USD MILLION) 207
TABLE 254 MEA: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL, 2023–2030 (USD MILLION) 207
TABLE 255 MEA: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 207
TABLE 256 GCC COUNTRIES: ORAL CARE MARKET, BY PRODUCT, 2023–2030 (USD MILLION) 209
TABLE 257 GCC COUNTRIES: TOOTHPASTE MARKET, BY TYPE, 2023–2030 (USD MILLION) 209
TABLE 258 GCC COUNTRIES: TOOTHBRUSHES & ACCESSORIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 210
TABLE 259 GCC COUNTRIES: MOUTHWASHES/RINSES MARKET, BY TYPE,
2023–2030 (USD MILLION) 210
TABLE 260 GCC COUNTRIES: DENTAL ACCESSORIES/ANCILLARIES MARKET,
BY TYPE, 2023–2030 (USD MILLION) 210
TABLE 261 GCC COUNTRIES: DENTURE PRODUCTS MARKET, BY TYPE,
2023–2030 (USD MILLION) 211
TABLE 262 GCC COUNTRIES: ORAL CARE MARKET, BY DISTRIBUTION CHANNEL,
2023–2030 (USD MILLION) 211
TABLE 263 GCC COUNTRIES: ORAL CARE MARKET, BY APPLICATION, 2023–2030 (USD MILLION) 211
TABLE 264 STRATEGIES ADOPTED BY KEY PLAYERS IN ORAL CARE MARKET,
JANUARY 2021–MAY 2025 213
TABLE 265 ORAL CARE MARKET: DEGREE OF COMPETITION 215
TABLE 266 ORAL CARE MARKET: PRODUCT TYPE FOOTPRINT, 2023 221
TABLE 267 ORAL CARE MARKET: APPLICATION TYPE FOOTPRINT, 2023 222
TABLE 268 ORAL CARE MARKET: REGIONAL FOOTPRINT, 2023 223
TABLE 269 ORAL CARE MARKET: DETAILED LIST OF KEY STARTUPS/SMES, 2023 226
TABLE 270 ORAL CARE MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES, 2023 226
TABLE 271 ORAL CARE MARKET: PRODUCT LAUNCHES AND APPROVALS,
JANUARY 2021–MAY 2025 229
TABLE 272 ORAL CARE MARKET: DEALS, JANUARY 2021–MAY 2025 229
TABLE 273 ORAL CARE MARKET: EXPANSIONS, JANUARY 2021–MAY 2025 230
TABLE 274 TABLE 8 ORAL CARE MARKET: OTHER DEVELOPMENTS, JANUARY 2021–MAY 2025 230
TABLE 275 COLGATE-PALMOLIVE COMPANY: BUSINESS OVERVIEW 231
TABLE 276 COLGATE-PALMOLIVE COMPANY: PRODUCTS OFFERED 232
TABLE 277 COLGATE-PALMOLIVE COMPANY: PRODUCT LAUNCHES 236
TABLE 278 COLGATE-PALMOLIVE COMPANY: DEALS 237
TABLE 279 COLGATE-PALMOLIVE: OTHER DEVELOPMENTS 237
TABLE 280 PROCTER & GAMBLE: BUSINESS OVERVIEW 239
TABLE 281 PROCTER & GAMBLE: PRODUCTS OFFERED 240
TABLE 282 PROCTER & GAMBLE: PRODUCT LAUNCHES 242
TABLE 283 PROCTER & GAMBLE: DEALS 242
TABLE 284 PROCTER & GAMBLE: EXPANSIONS 242
TABLE 285 PROCTER & GAMBLE: OTHER DEVELOPMENTS 243
TABLE 286 HALEON GROUP OF COMPANIES: BUSINESS OVERVIEW 244
TABLE 287 HALEON GROUP OF COMPANIES: PRODUCTS OFFERED 245
TABLE 288 HALEON GROUP OF COMPANIES: DEALS 246
TABLE 289 HALEON GROUP OF COMPANIES: EXPANSIONS 247
TABLE 290 HALEON GROUP OF COMPANIES: OTHER DEVELOPMENTS 247
TABLE 291 KONINKLIJKE PHILIPS N.V.: BUSINESS OVERVIEW 248
TABLE 292 KONINKLIJKE PHILIPS N.V.: PRODUCTS OFFERED 249
TABLE 293 KONINKLIJKE PHILIPS N.V.: PRODUCT LAUNCHES 251
TABLE 294 KONINKLIJKE PHILIPS N.V.: DEALS 251
TABLE 295 KENVUE: BUSINESS OVERVIEW 252
TABLE 296 KENVUE: PRODUCTS OFFERED 254
TABLE 297 KENVUE: DEVELOPMENTS 255
TABLE 298 UNILEVER: BUSINESS OVERVIEW 257
TABLE 299 UNILEVER: PRODUCTS OFFERED 258
TABLE 300 UNILEVER: PRODUCT LAUNCHES 261
TABLE 301 UNILEVER: DEALS 261
TABLE 302 UNILEVER: OTHER DEVELOPMENTS 261
TABLE 303 SOLVENTUM: BUSINESS OVERVIEW 262
TABLE 304 SOLVENTUM: PRODUCTS OFFERED 264
TABLE 305 SOLVENTUM: OTHER DEVELOPMENTS 264
TABLE 306 LION CORPORATION: BUSINESS OVERVIEW 265
TABLE 307 LION CORPORATION: PRODUCTS OFFERED 266
TABLE 308 LION CORPORATION: PRODUCT LAUNCHES 270
TABLE 309 LION CORPORATION: DEALS 270
TABLE 310 LION CORPORATION: EXPANSIONS 270
TABLE 311 CHURCH & DWIGHT CO, INC.: BUSINESS OVERVIEW 271
TABLE 312 CHURCH & DWIGHT CO, INC.: PRODUCTS OFFERED 272
TABLE 313 CHURCH & DWIGHT CO, INC.: PRODUCT LAUNCHES 275
TABLE 314 CHURCH & DWIGHT CO, INC.: DEALS 275
TABLE 315 SUNSTAR SUISSE S.A.: BUSINESS OVERVIEW 276
TABLE 316 SUNSTAR SUISSE S.A.: PRODUCTS OFFERED 277
TABLE 317 SUNSTAR SUISSE S.A.: PRODUCT LAUNCHES 279
TABLE 318 SUNSTAR SUISSE S.A.: DEALS 279
TABLE 319 PERRIGO COMPANY PLC: BUSINESS OVERVIEW 280
TABLE 320 PERRIGO COMPANY PLC: PRODUCTS OFFERED 282
TABLE 321 PERRIGO COMPANY PLC: DEALS 285
TABLE 322 DABUR INTERNATIONAL: BUSINESS OVERVIEW 286
TABLE 323 DABUR INTERNATIONAL: PRODUCTS OFFERED 287
TABLE 324 DABUR INTERNATIONAL: PRODUCT LAUNCHES 288
TABLE 325 DABUR INTERNATIONAL: DEALS 288
TABLE 326 ORKLA: BUSINESS OVERVIEW 289
TABLE 327 ORKLA: PRODUCTS OFFERED 290
TABLE 328 ORKLA: PRODUCT LAUNCHES 292
TABLE 329 DENTAID LTD.: BUSINESS OVERVIEW 293
TABLE 330 DENTAID LTD.: PRODUCTS OFFERED 293
TABLE 331 KATJES INTERNATIONAL (HENKEL AG & CO. KGAA): BUSINESS OVERVIEW 295
TABLE 332 KATJES INTERNATIONAL (HENKEL AG & CO. KGAA): PRODUCTS OFFERED 295
TABLE 333 KATJES INTERNATIONAL: DEALS 297
TABLE 334 LG HOUSEHOLD & HEALTH CARE LTD.: BUSINESS OVERVIEW 298
TABLE 335 LG HOUSEHOLD & HEALTH CARE LTD.: PRODUCTS OFFERED 299
TABLE 336 KAO CORPORATION: BUSINESS OVERVIEW 301
TABLE 337 KAO CORPORATION: PRODUCTS OFFERED 301
TABLE 338 HIMALAYA WELLNESS COMPANY: BUSINESS OVERVIEW 302
TABLE 339 HIMALAYA WELLNESS COMPANY: PRODUCTS OFFERED 302
TABLE 340 YOUNG INNOVATIONS, INC.: BUSINESS OVERVIEW 303
TABLE 341 YOUNG INNOVATIONS, INC.: PRODUCTS OFFERED 303
TABLE 342 ULTRADENT PRODUCTS INC: BUSINESS OVERVIEW 304
TABLE 343 ULTRADENT PRODUCTS INC: PRODUCTS OFFERED 304
TABLE 344 GC CORP.: BUSINESS OVERVIEW 305
TABLE 345 GC CORP.: PRODUCTS OFFERED 306
LIST OF FIGURES
FIGURE 1 ORAL CARE MARKET SEGMENTATION 28
FIGURE 2 STUDY YEARS CONSIDERED 29
FIGURE 3 RESEARCH DESIGN 31
FIGURE 4 KEY DATA FROM SECONDARY SOURCES 32
FIGURE 5 PRIMARY SOURCES 34
FIGURE 6 KEY DATA FROM SECONDARY SOURCES 35
FIGURE 7 INSIGHTS FROM PRIMARY EXPERTS 35
FIGURE 8 BREAKDOWN OF PRIMARY INTERVIEWS: SUPPLY-SIDE AND DEMAND-SIDE PARTICIPANTS 36
FIGURE 9 BREAKDOWN OF PRIMARY INTERVIEWS, BY COMPANY, DESIGNATION, AND REGION 36
FIGURE 10 SUPPLY-SIDE MARKET SIZE ESTIMATION: REVENUE SHARE ANALYSIS 37
FIGURE 11 REVENUE SHARE ANALYSIS ILLUSTRATION, 2023 38
FIGURE 12 SUPPLY-SIDE MARKET SIZE ESTIMATION: ORAL CARE MARKET, 2024 39
FIGURE 13 TOP-DOWN APPROACH 39
FIGURE 14 CAGR PROJECTIONS FROM DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES ANALYSIS, 2025–2030 40
FIGURE 15 CAGR PROJECTIONS: SUPPLY SIDE ANALYSIS 40
FIGURE 16 DATA TRIANGULATION METHODOLOGY 41
FIGURE 17 ORAL CARE MARKET, BY PRODUCT, 2025 VS. 2030 (USD MILLION) 44
FIGURE 18 ORAL CARE MARKET, BY DISTRIBUTION CHANNEL, 2025 VS 2030 (USD MILLION) 45
FIGURE 19 ORAL CARE MARKET, BY APPLICATION, 2025 VS 2030 (USD MILLION) 45
FIGURE 20 GEOGRAPHIC SNAPSHOT OF ORAL CARE MARKET 46
FIGURE 21 GROWTH IN ORAL CARE MARKET LARGELY DRIVEN BY RISING INCIDENCE
OF DENTAL DISEASES 47
FIGURE 22 TOOTHPASTE SEGMENT ACCOUNTED FOR LARGEST SHARE IN ORAL CARE MARKET, BY TYPE OF PRODUCT, IN 2024 48
FIGURE 23 CHINA TO WITNESS HIGHEST GROWTH IN ORAL CARE MARKET DURING
FORECAST PERIOD 49
FIGURE 24 ASIA PACIFIC COMMANDED LARGEST SHARE OF ORAL CARE MARKET IN 2024 49
FIGURE 25 EMERGING MARKETS TO REGISTER HIGHER GROWTH RATES DURING
FORECAST PERIOD 50
FIGURE 26 ORAL CARE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 51
FIGURE 27 US: TOTAL NUMBER OF DENTAL PROFESSIONALS, 2013–2023 53
FIGURE 28 ORAL CARE MARKET: PORTER’S FIVE FORCES ANALYSIS 56
FIGURE 29 ORAL CARE MARKET: SUPPLY CHAIN ANALYSIS 71
FIGURE 30 ORAL CARE MARKET: VALUE CHAIN ANALYSIS 71
FIGURE 31 ORAL CARE MARKET: PATENT ANALYSIS 73
FIGURE 32 TOP PATENT APPLICANT COUNTRIES FOR ORAL CARE, JANUARY 2014–JANUARY 2025 74
FIGURE 33 ORAL CARE MARKET: ADJACENT MARKET ANALYSIS 74
FIGURE 34 ORAL CARE MARKET: ECOSYSTEM 75
FIGURE 35 REVENUE SHIFT IN ORAL CARE MARKET 78
FIGURE 36 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS OF END USERS 79
FIGURE 37 KEY BUYING CRITERIA FOR END USERS 79
FIGURE 38 INDIA TO WITNESS HIGHEST GROWTH RATE IN ORAL CARE MARKET
DURING FORECAST PERIOD 127
FIGURE 39 ASIA PACIFIC: ORAL CARE MARKET SNAPSHOT 129
FIGURE 40 EUROPE: ORAL CARE MARKET SNAPSHOT 158
FIGURE 41 NORTH AMERICA: ORAL CARE MARKET SNAPSHOT 178
FIGURE 42 REVENUE SHARE ANALYSIS OF KEY PLAYERS IN ORAL CARE MARKET,
2022−2024 (USD MILLION) 214
FIGURE 43 ORAL CARE MARKET SHARE, BY KEY PLAYER, 2024 215
FIGURE 44 ORAL CARE MARKET: COMPANY EVALUATION MATRIX FOR KEY PLAYERS, 2023 219
FIGURE 45 ORAL CARE MARKET: COMPANY FOOTPRINT, 2023 220
FIGURE 46 ORAL CARE MARKET: COMPANY EVALUATION MATRIX FOR SMES/STARTUPS, 2023 225
FIGURE 47 EV/EBITDA OF KEY VENDORS 227
FIGURE 48 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF
KEY VENDORS 227
FIGURE 49 ORAL CARE MARKET: BRAND/PRODUCT COMPARATIVE ANALYSIS 228
FIGURE 50 COLGATE-PALMOLIVE COMPANY: COMPANY SNAPSHOT (2024) 232
FIGURE 51 PROCTER & GAMBLE: COMPANY SNAPSHOT (2024) 240
FIGURE 52 HALEON GROUP OF COMPANIES: COMPANY SNAPSHOT (2024) 245
FIGURE 53 KONINKLIJKE PHILIPS N.V.: COMPANY SNAPSHOT (2024) 249
FIGURE 54 KENVUE: COMPANY SNAPSHOT (2024) 253
FIGURE 55 UNILEVER: COMPANY SNAPSHOT (2024) 258
FIGURE 56 SOLVENTUM: COMPANY SNAPSHOT (2024) 263
FIGURE 57 LION CORPORATION: COMPANY SNAPSHOT (2024) 266
FIGURE 58 CHURCH & DWIGHT CO, INC.: COMPANY SNAPSHOT (2024) 272
FIGURE 59 SUNSTAR SUISSE S.A.: COMPANY SNAPSHOT (2024) 277
FIGURE 60 PERRIGO COMPANY PLC: COMPANY SNAPSHOT (2024) 281
FIGURE 61 DABUR INTERNATIONAL: COMPANY SNAPSHOT (2024) 287
FIGURE 62 ORKLA: COMPANY SNAPSHOT (2024) 290
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