AR Glass Market - Global Forecast To 2030
商品番号 : SMB-81822
| 出版社 | MarketsandMarkets |
| 出版年月 | 2025年7月 |
| ページ数 | 275 |
| 図表数 | 291 |
| 価格タイプ | シングルユーザライセンス |
| 価格 | USD 4,950 |
| 種別 | 英文調査報告書 |
本レポートでは、ARガラス市場をセグメント化し、接続性、コンポーネント、技術、用途、地域別に市場規模を予測しています。また、市場成長に影響を与える推進要因、制約要因、機会、課題についても包括的に分析しています。本レポートは、市場の定量的側面に加えて、定性的な側面も網羅しています。
The global AR glass market is estimated to be valued at USD 9.98 billion by 2030, up from USD 0.98 billion in 2025, registering a CAGR of 59.0% during the forecast period. The AR glass market is witnessing strong growth due to the increasing adoption in industrial and enterprise applications, where hands-free access to information and remote collaboration enhance productivity and efficiency. Continued advancements in display and sensor technologies and the rising investment from major tech players make AR glasses more powerful, interactive, and suitable for diverse use cases. However, the market faces challenges such as the high cost of AR devices, which can limit accessibility for smaller businesses and consumers. Additionally, concerns about data privacy and security, as well as technical constraints, including limited battery life and heat dissipation, pose hurdles to widespread adoption. Overcoming these barriers will be essential to ensure the sustained expansion of AR glass applications across industries.
世界のARグラス市場は、2025年の9億8,000万米ドルから2030年には99億8,000万米ドルに達すると推定され、予測期間中に59.0%のCAGRを記録します。ARグラス市場は、ハンズフリーで情報にアクセスし、リモートコラボレーションを行うことで生産性と効率性を高める産業用およびエンタープライズアプリケーションでの採用が増えているため、力強い成長を遂げています。ディスプレイとセンサー技術の継続的な進歩と、大手テクノロジー企業による投資の増加により、ARグラスはより強力でインタラクティブになり、さまざまなユースケースに適したものになっています。しかし、市場はARデバイスの高コストなどの課題に直面しており、中小企業や消費者にとってはアクセスが制限される可能性があります。さらに、データのプライバシーとセキュリティに関する懸念、およびバッテリー寿命の制限や放熱などの技術的制約が、広範な採用の障害となっています。これらの障壁を克服することは、業界全体でARグラスの用途を持続的に拡大するために不可欠です。
“Commercial segment is anticipated to register the highest CAGR in the AR glass market from 2025 to 2030.”
The commercial segment is projected to register the fastest growth rate in the AR glass market during the forecast period. Retail, tourism, real estate, and hospitality businesses rapidly adopt AR glasses to enhance customer engagement, improve service delivery, and create immersive brand experiences. In retail, AR glasses allow store staff to access real-time inventory or assist customers with virtual try-ons. In real estate and tourism, these devices offer guided virtual tours or overlay digital content onto physical spaces. The technology provides a new layer of interactivity that drives higher engagement and purchasing decisions. This surge is also supported by falling hardware prices and the availability of developer tools for creating commercial AR content. As companies seek to differentiate themselves in a competitive landscape, AR glasses offer a compelling edge in marketing and service personalization. Additionally, the flexibility to use AR glasses in indoor and outdoor settings makes them highly adaptable for commercial tasks. With a growing emphasis on experiential marketing and personalized service, the commercial segment is set to become one of the most dynamic areas of AR glass deployment over the coming years.
“Marker-based AR segment is expected to hold the second-largest market share during the forecast period.”
The marker-based AR segment is projected to register the second-largest share of the AR glass market during the forecast period. This technology uses predefined visual markers—QR codes, symbols, or images—to trigger digital content overlay on physical surfaces when scanned by AR glasses. Its relatively simple implementation and high accuracy make it suitable for various enterprise and commercial applications. Retail, education, and manufacturing industries continue to benefit from marker-based AR for guided workflows, training modules, and product demonstrations. The ability to provide precise alignment of digital content with real-world objects also enhances operational efficiency and decision-making. The continued integration of AR glasses with marker-based systems supports affordable deployment in structured environments, where markers can be easily placed and maintained. This approach also requires lower processing power than markerless systems, making it ideal for lightweight or budget AR glass devices. As businesses increasingly adopt AR for task assistance and real-time visualization, marker-based AR will play a key role in bridging the gap between manual processes and digital augmentation, especially in cost-sensitive or legacy environments.
“Asia Pacific is projected to exhibit the highest CAGR in the AR glass market during the forecast period.”
Asia Pacific is projected to register the fastest growth rate in the AR glass market during the forecast period. This growth is due to the robust digital infrastructure, rising technological adoption, and the presence of leading regional AR glass manufacturers, such as XREAL Inc. (China), Rokid (China), MEIZU (China), and RayNeo (China). These companies launch affordable, feature-rich AR glasses tailored to local and enterprise needs, accelerating adoption across industrial and consumer segments. Additionally, government initiatives supporting emerging technologies in countries such as China, South Korea, and Japan further promote market expansion. The rapid rollout of 5G networks and edge AI enables low-latency, real-time AR applications for industries such as logistics, healthcare, retail, and field services. Enterprises actively deploy AR glasses to enhance operational efficiency, employee training, and customer engagement. Smart city developments and public digital transformation programs also boost adoption in the public sector. As localized AR content grows and regional supply chains become more mature, the region is emerging as a strategic hub for AR glass innovation and deployment.
The break-up of the profile of primary participants in the AR glass market –
- By Company Type: Tier 1 – 30%, Tier 2 – 50%, and Tier 3 – 20%
- By Designation Type: C-level Executives – 25%, Director Level – 35%, and Others – 40%
- By Region: Europe – 35%, North America – 25%, Asia Pacific – 30%, RoW – 10%
Note: Other designations include sales, marketing, and product managers.
The three tiers of the companies are based on their total revenues as of 2024, Tier 1: >USD 1 billion, Tier 2: USD 500 million-1 billion, and Tier 3: USD 500 million
Major players in the AR glass market with a significant global presence include XREAL, Inc. (China), Magic Leap, Inc. (US), Microsoft (US), Seiko Epson Corporation (Japan), and Rokid (China).
Research Coverage
The report segments the AR glass market and forecasts its size by connectivity, component, technology, application, and region. It also comprehensively reviews drivers, restraints, opportunities, and challenges influencing market growth. The report covers qualitative aspects in addition to quantitative aspects of the market.
Reasons to buy the report:
The report will help the market leaders/new entrants in this market by providing information on the closest approximate revenues for the overall AR glass market and related segments. This report will help stakeholders understand the competitive landscape and gain more insights to strengthen their position in the market and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, opportunities, and challenges.
The report provides insights on the following pointers:
- Analysis of key drivers (growing adoption in industrial and enterprise applications, rapid advancements in display and sensor technologies, rising investment by major technology players, and surge in demand for hands-free operation), restraints (high cost of AR devices, privacy and security concerns, and limited battery life and heat dissipation issues), opportunities (expanding applications in healthcare, aerospace, and defense industries, integration with AI and emerging technologies, and rise of remote work and collaboration tools), and challenges (ack of robust AR content ecosystem and latency and real-time performance barriers)
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product launches in the AR glass market
- Market Development: Comprehensive information about lucrative markets – the report analyses the AR glass market across varied regions
- Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the AR glass market
- Competitive Assessment: In-depth assessment of market shares, growth strategies, and product offerings of leading players, including include XREAL, Inc. (China), Magic Leap, Inc. (US), Microsoft (US), Seiko Epson Corporation (Japan), Rokid (China), MEIZU (China), RealWear Inc, (US), RayNeo (China), Red Six Aerospace, Inc. (US), Hong Kong Lawaken Technology Limited (China)
Table of Contents
1 INTRODUCTION 25
1.1 STUDY OBJECTIVES 25
1.2 MARKET DEFINITION 25
1.3 STUDY SCOPE 26
1.3.1 MARKETS COVERED AND REGIONAL SCOPE 26
1.3.2 INCLUSIONS AND EXCLUSIONS 27
1.3.3 YEARS CONSIDERED 27
1.4 CURRENCY CONSIDERED 28
1.5 UNIT CONSIDERED 28
1.6 LIMITATIONS 28
1.7 STAKEHOLDERS 28
2 RESEARCH METHODOLOGY 29
2.1 RESEARCH DATA 29
2.1.1 SECONDARY AND PRIMARY RESEARCH 30
2.1.2 SECONDARY DATA 30
2.1.2.1 List of key secondary sources 31
2.1.2.2 Key data from secondary sources 31
2.1.3 PRIMARY DATA 32
2.1.3.1 List of primary interview participants 32
2.1.3.2 Key data from primary sources 33
2.1.3.3 Key industry insights 34
2.1.3.4 Breakdown of primaries 34
2.2 MARKET SIZE ESTIMATION 34
2.2.1 BOTTOM-UP APPROACH 35
2.2.1.1 Approach to arrive at market size using bottom-up analysis
(demand side) 35
2.2.2 TOP-DOWN APPROACH 36
2.2.2.1 Approach to arrive at market size using top-down analysis
(supply side) 37
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 39
2.4 RESEARCH ASSUMPTIONS 40
2.5 RISK ANALYSIS 40
3 EXECUTIVE SUMMARY 41
4 PREMIUM INSIGHTS 47
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AR GLASS MARKET 47
4.2 AR GLASS MARKET, BY CONNECTIVITY 48
4.3 AR GLASS MARKET, BY COMPONENT AND APPLICATION 48
4.4 AR GLASS MARKET, BY TECHNOLOGY 49
4.5 AR GLASS MARKET, BY REGION 49
5 MARKET OVERVIEW 50
5.1 INTRODUCTION 50
5.2 MARKET DYNAMICS 51
5.2.1 DRIVERS 51
5.2.1.1 Growing adoption of AR in industrial and enterprise applications 51
5.2.1.2 Rapid advances in display and sensor technologies 52
5.2.1.3 Increasing investment in advanced technologies 52
5.2.1.4 Surging demand for hands-free operations 53
5.2.2 RESTRAINTS 54
5.2.2.1 High costs of AR devices 54
5.2.2.2 Privacy and security concerns 55
5.2.2.3 Limited battery life and heat dissipation issues 55
5.2.3 OPPORTUNITIES 56
5.2.3.1 Expanding applications in healthcare and aerospace & defense industries 56
5.2.3.2 Integration with AI and emerging technologies 57
5.2.3.3 Growing preference for hybrid and remote work environments 57
5.2.4 CHALLENGES 58
5.2.4.1 Lack of robust and scalable software ecosystem 58
5.2.4.2 Latency and real-time performance barriers 58
5.3 SUPPLY CHAIN ANALYSIS 59
5.4 ECOSYSTEM ANALYSIS 61
5.5 TECHNOLOGY ANALYSIS 62
5.5.1 KEY TECHNOLOGIES 62
5.5.1.1 Waveguide optics 62
5.5.1.2 MicroLED and OLED-on-silicon (OLEDoS) 63
5.5.2 COMPLEMENTARY TECHNOLOGIES 63
5.5.2.1 Eye tracking and foveated rendering technologies 63
5.5.2.2 Spatial audio 63
5.5.3 ADJACENT TECHNOLOGIES 64
5.5.3.1 Context-aware AI assistants 64
5.5.3.2 Computer vision and simultaneous localization and mapping (SLAM) 64
5.6 PORTER’S FIVE FORCES ANALYSIS 64
5.6.1 INTENSITY OF COMPETITIVE RIVALRY 66
5.6.2 BARGAINING POWER OF SUPPLIERS 66
5.6.3 BARGAINING POWER OF BUYERS 66
5.6.4 THREAT OF NEW ENTRANTS 66
5.6.5 THREAT OF SUBSTITUTES 67
5.7 KEY STAKEHOLDERS AND BUYING CRITERIA 67
5.7.1 KEY STAKEHOLDERS IN BUYING PROCESS 67
5.7.2 BUYING CRITERIA 68
5.8 INVESTMENT AND FUNDING SCENARIO 69
5.9 PRICING ANALYSIS 69
5.9.1 AVERAGE SELLING PRICE TREND OF AR GLASS OFFERED BY KEY PLAYERS,
BY CONNECTIVITY, 2021–2024 69
5.9.2 AVERAGE SELLING PRICE TREND OF AR GLASS, BY REGION, 2021–2024 70
5.10 TRADE ANALYSIS 71
5.10.1 IMPORT SCENARIO (HS CODE 900490) 71
5.10.2 EXPORT SCENARIO (HS CODE 900490) 72
5.11 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 73
5.12 CASE STUDY ANALYSIS 74
5.12.1 SASTESA WATER TREATMENT PLANT USES INNOVAE’S SAAM POWERED BY MICROSOFT HOLOLENS TO OPTIMIZE MAINTENANCE WORKFLOWS 74
5.12.2 CLOROX IMPLEMENTS VUZIX M400 SMART GLASS TO OPTIMIZE MANUFACTURING SITE AUDITS 74
5.12.3 TOTALENERGIES INTEGRATES REALWEAR HMT-1Z1 SMART GLASS WITH MICROSOFT TEAMS TO MODERNIZE FIELD MAINTENANCE 75
5.12.4 CHI MEI MEDICAL CENTER ADOPTS VUZIX M400 SMART GLASS TO TRANSFORM EMERGENCY RESPONSE 75
5.12.5 BMW DEPLOYS REALWEAR HMT-1 SMART GLASS INTEGRATED WITH TEAMVIEWER TO INCREASE SERVICE EFFICIENCY 75
5.13 PATENT ANALYSIS 76
5.14 REGULATORY LANDSCAPE 78
5.14.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 78
5.14.2 REGULATIONS 80
5.14.3 STANDARDS 80
5.15 KEY CONFERENCES AND EVENTS, 2025 81
5.16 IMPACT OF AI/GEN AI ON AR GLASS MARKET 81
5.17 IMPACT OF 2025 US TARIFF ON AR GLASS MARKET 82
5.17.1 INTRODUCTION 82
5.17.2 KEY TARIFF RATES 83
5.17.3 PRICE IMPACT ANALYSIS 84
5.17.4 IMPACT ON COUNTRIES/REGIONS 85
5.17.4.1 US 85
5.17.4.2 Europe 85
5.17.4.3 Asia Pacific 85
5.17.5 IMPACT ON APPLICATIONS 86
6 TYPES OF AR DEVICES 87
6.1 INTRODUCTION 87
6.2 HEAD-MOUNTED 87
6.3 EYEWEAR 87
7 AR GLASS MARKET, BY CONNECTIVITY 89
7.1 INTRODUCTION 90
7.2 TETHERED 91
7.2.1 RAPID ADVANCES IN 5G AND EDGE COMPUTING INFRASTRUCTURE TO FOSTER SEGMENTAL GROWTH 91
7.3 STANDALONE 92
7.3.1 GROWING POPULARITY OF HYBRID WORK ENVIRONMENTS AND DIGITAL FIELD SERVICES TO BOLSTER SEGMENTAL GROWTH 92
8 AR GLASS MARKET, BY COMPONENT 94
8.1 INTRODUCTION 95
8.2 DISPLAYS 96
8.2.1 EMPHASIS ON MINIATURIZATION FOR LIGHTWEIGHT WEARABLE FORM FACTORS TO AUGMENT SEGMENTAL GROWTH 96
8.3 SENSORS 97
8.3.1 ABILITY TO PROVIDE REAL-TIME SPATIAL AWARENESS, GESTURE INTERACTION, AND HEAD TRACKING TO BOOST SEGMENTAL GROWTH 97
8.3.2 MAGNETOMETERS 97
8.3.3 ACCELEROMETERS 97
8.3.4 GYROSCOPES 97
8.3.5 PROXIMITY SENSORS 97
8.4 LENSES 98
8.4.1 USE TO DETERMINE VISUAL CLARITY, IMAGE PROJECTION, AND OVERALL USER COMFORT TO ACCELERATE SEGMENTAL GROWTH 98
8.5 PROCESSORS & MEMORY 98
8.5.1 MOUNTING DEMAND FOR LIGHTWEIGHT AND ENERGY-EFFICIENT COMPONENTS FOR WEARABLE DEVICES TO FUEL SEGMENTAL GROWTH 98
8.6 CONTROLLERS 99
8.6.1 INTEGRATION OF HAPTIC FEEDBACK, 6DOF TRACKING, AND AI-BASED GESTURE RECOGNITION TO BOLSTER SEGMENTAL GROWTH 99
8.7 CAMERAS 99
8.7.1 ADVANCES IN AI AND SPATIAL COMPUTING TO CONTRIBUTE TO SEGMENTAL GROWTH 99
8.8 CASES & CONNECTORS 99
8.8.1 FOCUS ON SLEEK INDUSTRIAL DESIGN FOR HARSH AND MOBILE ENVIRONMENTS TO EXPEDITE SEGMENTAL GROWTH 99
8.9 OTHER COMPONENTS 100
9 AR GLASS MARKET, BY TECHNOLOGY 101
9.1 INTRODUCTION 102
9.2 MARKERLESS AR 103
9.2.1 HIGH DEMAND FOR HANDS-FREE, REAL-TIME DATA ACCESS TO FUEL SEGMENTAL GROWTH 103
9.3 MARKER-BASED AR 103
9.3.1 EASE OF DEPLOYMENT, LOWER PROCESSING OVERHEAD, AND RELATIVELY SIMPLE SETUP TO DRIVE MARKET 103
10 AR GLASS MARKET, BY APPLICATION 104
10.1 INTRODUCTION 105
10.2 CONSUMER 107
10.2.1 RISING EMPHASIS ON IMMERSIVE AND INTERACTIVE EXPERIENCES IN GAMING AND ENTERTAINMENT INDUSTRY TO BOOST SEGMENTAL GROWTH 107
10.3 AEROSPACE & DEFENSE 111
10.3.1 GROWING FOCUS ON ENHANCING COMBAT PREPAREDNESS, OPERATIONAL COORDINATION, AND BATTLEFIELD VISUALIZATION IN REAL TIME TO DRIVE MARKET 111
10.4 HEALTHCARE 116
10.4.1 RISING NEED FOR ENHANCED VISUALIZATION, REMOTE COLLABORATION, AND IMPROVED SURGICAL PRECISION TO FUEL SEGMENTAL GROWTH 116
10.5 ENTERPRISE & INDUSTRIAL 120
10.5.1 GROWING FOCUS ON HANDS-FREE DATA ACCESS AND REAL-TIME COLLABORATION TO FOSTER SEGMENTAL GROWTH 120
10.6 COMMERCIAL 125
10.6.1 RISING ADOPTION OF AR GLASS IN ADVERTISING, RETAIL, AND TOURISM INDUSTRIES TO AUGMENT SEGMENTAL GROWTH 125
10.7 AUTOMOTIVE 129
10.7.1 INCREASING NEED FOR VEHICLE MANUFACTURING, MAINTENANCE, AND REMOTE TECHNICAL SUPPORT TO ACCELERATE SEGMENTAL GROWTH 129
10.8 ENERGY 133
10.8.1 RISING FOCUS ON OPERATIONAL EFFICIENCY AND REMOTE COLLABORATION IN HAZARD-PRONE ENVIRONMENTS TO FUEL SEGMENTAL GROWTH 133
10.9 OTHER APPLICATIONS 137
11 AR GLASS MARKET, BY REGION 142
11.1 INTRODUCTION 143
11.2 NORTH AMERICA 144
11.2.1 MACROECONOMIC OUTLOOK FOR NORTH AMERICA 144
11.2.2 US 147
11.2.2.1 Mounting adoption of smart glass for industrial inspection, training, simulation, and remote assistance to drive market 147
11.2.3 CANADA 148
11.2.3.1 High-speed Internet coverage and favorable regulatory environment for emerging technologies to augment market growth 148
11.2.4 MEXICO 150
11.2.4.1 Rising push toward smart factories and workforce augmentation to bolster market growth 150
11.3 EUROPE 151
11.3.1 MACROECONOMIC OUTLOOK FOR EUROPE 151
11.3.2 UK 155
11.3.2.1 Rapid expansion of 5G networks and investments in cloud connectivity to augment market growth 155
11.3.3 GERMANY 156
11.3.3.1 Rising focus on reducing operational errors and supporting cross-site collaborations across enterprises to fuel market growth 156
11.3.4 FRANCE 157
11.3.4.1 Growing efforts to drive digital transformation to contribute to market growth 157
11.3.5 SPAIN 159
11.3.5.1 Increasing reliance on advanced technologies to streamline inventory management in logistics sector to drive market 159
11.3.6 ITALY 160
11.3.6.1 Rising deployment of technologies to enable real-time data visualization and IoT integration in industries to fuel market growth 160
11.3.7 POLAND 161
11.3.7.1 Increasing adoption of smart glass in logistics, energy, and industrial maintenance to expedite market growth 161
11.3.8 NORDICS 163
11.3.8.1 Government support for digitalization to contribute to market growth 163
11.3.9 REST OF EUROPE 164
11.4 ASIA PACIFIC 166
11.4.1 MACROECONOMIC OUTLOOK FOR ASIA PACIFIC 166
11.4.2 CHINA 170
11.4.2.1 Robust manufacturing base and rising enterprise digitalization to boost market growth 170
11.4.3 JAPAN 171
11.4.3.1 Strong 5G and fiber-optic infrastructure to accelerate market growth 171
11.4.4 SOUTH KOREA 172
11.4.4.1 National digital strategies and innovation-driven industry collaborations to boost market growth 172
11.4.5 INDIA 174
11.4.5.1 Rising emphasis on immersive education and healthcare solutions to augment market growth 174
11.4.6 AUSTRALIA 175
11.4.6.1 Government-led investments in digital technologies and defense modernization to bolster market growth 175
11.4.7 INDONESIA 176
11.4.7.1 Growing emphasis on modernizing industrial capabilities through advanced technologies to drive market 176
11.4.8 MALAYSIA 178
11.4.8.1 Digital transformation programs and workforce modernization initiatives to fuel market growth 178
11.4.9 THAILAND 179
11.4.9.1 Increasing automation in manufacturing and logistics sectors to expedite market growth 179
11.4.10 VIETNAM 180
11.4.10.1 Rising implementation of digital transformation programs to accelerate market growth 180
11.4.11 REST OF ASIA PACIFIC 182
11.5 ROW 183
11.5.1 MACROECONOMIC OUTLOOK FOR ROW 183
11.5.2 MIDDLE EAST 185
11.5.2.1 Bahrain 188
11.5.2.1.1 Enterprise modernization and digital transformation goals to contribute to market growth 188
11.5.2.2 Kuwait 188
11.5.2.2.1 Growing efforts to modernize operations and invest in cutting-edge technologies to augment market growth 188
11.5.2.3 Oman 188
11.5.2.3.1 Rising emphasis on improving remote operations and workforce efficiency to bolster market growth 188
11.5.2.4 Qatar 189
11.5.2.4.1 Increasing use of AR wearables to improve operational efficiency and emergency response capabilities to drive market 189
11.5.2.5 Saudi Arabia 189
11.5.2.5.1 Growing investment in defense, energy, and smart infrastructure to fuel market growth 189
11.5.2.6 UAE 190
11.5.2.6.1 Rising focus on driving industrial productivity and public-sector modernization to expedite market growth 190
11.5.2.7 Rest of Middle East 190
11.5.3 AFRICA 190
11.5.3.1 South Africa 192
11.5.3.1.1 Increasing focus on improving workforce productivity, safety, and remote collaborations to drive market 192
11.5.3.2 Other African countries 192
11.5.4 SOUTH AMERICA 193
11.5.4.1 Industrial innovation and local AR content development to boost market growth 193
12 COMPETITIVE LANDSCAPE 195
12.1 INTRODUCTION 195
12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2022–2025 195
12.3 MARKET SHARE ANALYSIS, 2024 197
12.4 REVENUE ANALYSIS, 2022–2024 199
12.5 COMPANY VALUATION AND FINANCIAL METRICS 200
12.6 PRODUCT COMPARISON 201
12.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024 201
12.7.1 STARS 201
12.7.2 EMERGING LEADERS 202
12.7.3 PERVASIVE PLAYERS 202
12.7.4 PARTICIPANTS 202
12.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2024 204
12.7.5.1 Company footprint 204
12.7.5.2 Region footprint 205
12.7.5.3 Connectivity footprint 206
12.7.5.4 Technology footprint 207
12.7.5.5 Application footprint 208
12.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024 209
12.8.1 PROGRESSIVE COMPANIES 209
12.8.2 RESPONSIVE COMPANIES 209
12.8.3 DYNAMIC COMPANIES 209
12.8.4 STARTING BLOCKS 209
12.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024 211
12.8.5.1 Detailed list of key startups/SMEs 211
12.8.5.2 Competitive benchmarking of key startups/SMEs 212
12.9 COMPETITIVE SCENARIO 212
12.9.1 PRODUCT LAUNCHES 212
12.9.2 DEALS 214
12.9.3 EXPANSIONS 217
13 COMPANY PROFILES 219
13.1 INTRODUCTION 219
13.2 KEY PLAYERS 219
13.2.1 XREAL, INC. 219
13.2.1.1 Business overview 219
13.2.1.2 Products/Solutions/Services offered 220
13.2.1.3 Recent developments 221
13.2.1.3.1 Product launches 221
13.2.1.3.2 Deals 222
13.2.1.3.3 Expansions 223
13.2.1.4 MnM view 223
13.2.1.4.1 Key strengths/Right to win 223
13.2.1.4.2 Strategic choices 224
13.2.1.4.3 Weaknesses/Competitive threats 224
13.2.2 MAGIC LEAP, INC. 225
13.2.2.1 Business overview 225
13.2.2.2 Products/Solutions/Services offered 225
13.2.2.3 Recent developments 226
13.2.2.3.1 Product launches 226
13.2.2.3.2 Deals 226
13.2.2.4 MnM view 227
13.2.2.4.1 Key strengths/Right to win 227
13.2.2.4.2 Strategic choices 227
13.2.2.4.3 Weaknesses/Competitive threats 228
13.2.3 MICROSOFT 229
13.2.3.1 Business overview 229
13.2.3.2 Products/Solutions/Services offered 230
13.2.3.3 Recent developments 231
13.2.3.3.1 Deals 231
13.2.3.4 MnM view 231
13.2.3.4.1 Key strengths/Right to win 231
13.2.3.4.2 Strategic choices 231
13.2.3.4.3 Weaknesses/Competitive threats 232
13.2.4 SEIKO EPSON CORPORATION 233
13.2.4.1 Business overview 233
13.2.4.2 Products/Solutions/Services offered 234
13.2.4.3 Recent developments 235
13.2.4.3.1 Product launches 235
13.2.4.3.2 Deals 235
13.2.4.4 MnM view 236
13.2.4.4.1 Key strengths/Right to win 236
13.2.4.4.2 Strategic choices 236
13.2.4.4.3 Weaknesses/Competitive threats 236
13.2.5 ROKID 237
13.2.5.1 Business overview 237
13.2.5.2 Products/Solutions/Services offered 237
13.2.5.3 Recent developments 238
13.2.5.3.1 Product launches 238
13.2.5.3.2 Deals 239
13.2.5.3.3 Expansions 240
13.2.5.4 MnM view 240
13.2.5.4.1 Key strengths/Right to win 240
13.2.5.4.2 Strategic choices 240
13.2.5.4.3 Weaknesses/Competitive threats 240
13.2.6 MEIZU 241
13.2.6.1 Business overview 241
13.2.6.2 Products/Solutions/Services offered 241
13.2.6.3 Recent developments 242
13.2.6.3.1 Product launches 242
13.2.6.3.2 Deals 243
13.2.6.3.3 Expansions 243
13.2.7 REALWEAR INC 244
13.2.7.1 Business overview 244
13.2.7.2 Products/Solutions/Services offered 244
13.2.7.3 Recent developments 245
13.2.7.3.1 Product launches 245
13.2.7.3.2 Deals 246
13.2.7.3.3 Expansions 246
13.2.8 RAYNEO 247
13.2.8.1 Business overview 247
13.2.8.2 Products/Solutions/Services offered 247
13.2.8.3 Recent developments 248
13.2.8.3.1 Product launches 248
13.2.8.3.2 Deals 250
13.2.9 RED SIX AEROSPACE, INC. 251
13.2.9.1 Business overview 251
13.2.9.2 Products/Solutions/Services offered 252
13.2.9.3 Recent developments 252
13.2.9.3.1 Deals 252
13.2.10 HONG KONG LAWAKEN TECHNOLOGY LIMITED 253
13.2.10.1 Business overview 253
13.2.10.2 Products/Solutions/Services offered 253
13.2.10.3 Recent developments 254
13.2.10.3.1 Product launches 254
13.3 OTHER PLAYERS 255
13.3.1 VUZIX CORPORATION 255
13.3.2 LENOVO 256
13.3.3 OPTINVENT 257
13.3.4 IRISTICK NV 258
13.3.5 THIRDEYE 259
13.3.6 XYZ REALITY LTD. 260
13.3.7 LONGAN VISION CORP. 260
13.3.8 NIMO PLANET, INC. 261
13.3.9 VITURE INC. 261
13.3.10 EVEN REALITIES 262
13.3.11 GUANGDONG VIRTUAL REALITY TECHNOLOGY CO., LTD. 263
13.3.12 NUEYES 263
13.3.13 GOOLTON TECHNOLOGY CO., LTD. 264
13.3.14 DREAM GLASS 265
13.3.15 EVERYSIGHT 266
14 APPENDIX 267
14.1 DISCUSSION GUIDE 267
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 271
14.3 CUSTOMIZATION OPTIONS 273
14.4 RELATED REPORTS 273
14.5 AUTHOR DETAILS 274
LIST OF TABLES
TABLE 1 LIST OF KEY SECONDARY SOURCES 31
TABLE 2 LIST OF PRIMARY INTERVIEW PARTICIPANTS 32
TABLE 3 AR GLASS MARKET: RESEARCH ASSUMPTIONS 40
TABLE 4 AR GLASS MARKET: RISK ANALYSIS 40
TABLE 5 ROLE OF COMPANIES IN AR GLASS ECOSYSTEM 61
TABLE 6 PORTER’S FIVE FORCES ANALYSIS 64
TABLE 7 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS (%) 67
TABLE 8 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS 68
TABLE 9 AVERAGE SELLING PRICE TREND OF AR GLASS PROVIDED BY KEY PLAYERS,
BY CONNECTIVITY, 2021–2024 (USD) 70
TABLE 10 AVERAGE SELLING PRICE TREND OF AR GLASSES, BY REGION, 2021–2024 (USD) 71
TABLE 11 IMPORT DATA FOR HS CODE 900490-COMPLIANT PRODUCTS, BY COUNTRY, 2020–2024 (USD MILLION) 72
TABLE 12 EXPORT DATA FOR HS CODE 900490-COMPLIANT PRODUCTS, BY COUNTRY, 2020–2024 (USD MILLION) 73
TABLE 13 LIST OF KEY PATENTS, 2021–2024 77
TABLE 14 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 78
TABLE 15 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 79
TABLE 16 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 79
TABLE 17 ROW: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 80
TABLE 18 LIST OF KEY CONFERENCES AND EVENTS, 2025 81
TABLE 19 US-ADJUSTED RECIPROCAL TARIFF RATES 83
TABLE 20 AR GLASS MARKET, BY CONNECTIVITY, 2021–2024 (USD MILLION) 90
TABLE 21 AR GLASS MARKET, BY CONNECTIVITY, 2025–2030 (USD MILLION) 90
TABLE 22 AR GLASS MARKET, BY CONNECTIVITY, 2021–2024 (MILLION UNITS) 91
TABLE 23 AR GLASS MARKET, BY CONNECTIVITY, 2025–2030 (MILLION UNITS) 91
TABLE 24 AR GLASS MARKET, BY COMPONENT, 2021–2024 (USD MILLION) 95
TABLE 25 AR GLASS MARKET, BY COMPONENT, 2025–2030 (USD MILLION) 96
TABLE 26 AR GLASS MARKET, BY TECHNOLOGY, 2021–2024 (USD MILLION) 102
TABLE 27 AR GLASS MARKET, BY TECHNOLOGY, 2025–2030 (USD MILLION) 102
TABLE 28 AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 106
TABLE 29 AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 106
TABLE 30 CONSUMER: AR GLASS MARKET, BY REGION, 2021–2024 (USD MILLION) 107
TABLE 31 CONSUMER: AR GLASS MARKET, BY REGION, 2025–2030 (USD MILLION) 108
TABLE 32 CONSUMER: AR GLASS MARKET IN NORTH AMERICA, BY COUNTRY,
2021–2024 (USD MILLION) 108
TABLE 33 CONSUMER: AR GLASS MARKET IN NORTH AMERICA, BY COUNTRY,
2025–2030 (USD MILLION) 108
TABLE 34 CONSUMER: AR GLASS MARKET IN EUROPE, BY COUNTRY,
2021–2024 (USD MILLION) 109
TABLE 35 CONSUMER: AR GLASS MARKET IN EUROPE, BY COUNTRY,
2025–2030 (USD MILLION) 109
TABLE 36 CONSUMER: AR GLASS MARKET IN ASIA PACIFIC, BY COUNTRY,
2021–2024 (USD MILLION) 110
TABLE 37 CONSUMER: AR GLASS MARKET IN ASIA PACIFIC, BY COUNTRY,
2025–2030 (USD MILLION) 110
TABLE 38 CONSUMER: AR GLASS MARKET IN ROW, BY REGION, 2021–2024 (USD MILLION) 111
TABLE 39 CONSUMER: AR GLASS MARKET IN ROW, BY REGION, 2025–2030 (USD MILLION) 111
TABLE 40 AEROSPACE & DEFENSE: AR GLASS MARKET, BY REGION,
2021–2024 (USD MILLION) 112
TABLE 41 AEROSPACE & DEFENSE: AR GLASS MARKET, BY REGION,
2025–2030 (USD MILLION) 112
TABLE 42 AEROSPACE & DEFENSE: AR GLASS MARKET IN NORTH AMERICA, BY COUNTRY, 2021–2024 (USD MILLION) 112
TABLE 43 AEROSPACE & DEFENSE: AR GLASS MARKET IN NORTH AMERICA, BY COUNTRY, 2025–2030 (USD MILLION) 113
TABLE 44 AEROSPACE & DEFENSE: AR GLASS MARKET IN EUROPE, BY COUNTRY,
2021–2024 (USD MILLION) 113
TABLE 45 AEROSPACE & DEFENSE: AR GLASS MARKET IN EUROPE, BY COUNTRY,
2025–2030 (USD MILLION) 114
TABLE 46 AEROSPACE & DEFENSE: AR GLASS MARKET IN ASIA PACIFIC, BY COUNTRY, 2021–2024 (USD MILLION) 114
TABLE 47 AEROSPACE & DEFENSE: AR GLASS MARKET IN ASIA PACIFIC, BY COUNTRY, 2025–2030 (USD MILLION) 115
TABLE 48 AEROSPACE & DEFENSE: AR GLASS MARKET IN ROW, BY REGION,
2021–2024 (USD MILLION) 115
TABLE 49 AEROSPACE & DEFENSE: AR GLASS MARKET IN ROW, BY REGION,
2025–2030 (USD MILLION) 115
TABLE 50 HEALTHCARE: AR GLASS MARKET, BY REGION, 2021–2024 (USD MILLION) 116
TABLE 51 HEALTHCARE: AR GLASS MARKET, BY REGION, 2025–2030 (USD MILLION) 117
TABLE 52 HEALTHCARE: AR GLASS MARKET IN NORTH AMERICA, BY COUNTRY,
2021–2024 (USD MILLION) 117
TABLE 53 HEALTHCARE: AR GLASS MARKET IN NORTH AMERICA, BY COUNTRY,
2025–2030 (USD MILLION) 117
TABLE 54 HEALTHCARE: AR GLASS MARKET IN EUROPE, BY COUNTRY,
2021–2024 (USD MILLION) 118
TABLE 55 HEALTHCARE: AR GLASS MARKET IN EUROPE, BY COUNTRY,
2025–2030 (USD MILLION) 118
TABLE 56 HEALTHCARE: AR GLASS MARKET IN ASIA PACIFIC, BY COUNTRY,
2021–2024 (USD MILLION) 119
TABLE 57 HEALTHCARE: AR GLASS MARKET IN ASIA PACIFIC, BY COUNTRY,
2025–2030 (USD MILLION) 119
TABLE 58 HEALTHCARE: AR GLASS MARKET IN ROW, BY REGION,
2021–2024 (USD MILLION) 120
TABLE 59 HEALTHCARE: AR GLASS MARKET IN ROW, BY REGION,
2025–2030 (USD MILLION) 120
TABLE 60 ENTERPRISE & INDUSTRIAL: AR GLASS MARKET, BY REGION,
2021–2024 (USD MILLION) 121
TABLE 61 ENTERPRISE & INDUSTRIAL: AR GLASS MARKET, BY REGION,
2025–2030 (USD MILLION) 122
TABLE 62 ENTERPRISE & INDUSTRIAL: AR GLASS MARKET IN NORTH AMERICA, BY COUNTRY, 2021–2024 (USD MILLION) 122
TABLE 63 ENTERPRISE & INDUSTRIAL: AR GLASS MARKET IN NORTH AMERICA, BY COUNTRY, 2025–2030 (USD MILLION) 122
TABLE 64 ENTERPRISE & INDUSTRIAL: AR GLASS MARKET IN EUROPE, BY COUNTRY,
2021–2024 (USD MILLION) 123
TABLE 65 ENTERPRISE & INDUSTRIAL: AR GLASS MARKET IN EUROPE, BY COUNTRY,
2025–2030 (USD MILLION) 123
TABLE 66 ENTERPRISE & INDUSTRIAL: AR GLASS MARKET IN ASIA PACIFIC, BY COUNTRY, 2021–2024 (USD MILLION) 124
TABLE 67 ENTERPRISE & INDUSTRIAL: AR GLASS MARKET IN ASIA PACIFIC, BY COUNTRY, 2025–2030 (USD MILLION) 124
TABLE 68 ENTERPRISE & INDUSTRIAL: AR GLASS MARKET IN ROW, BY REGION,
2021–2024 (USD MILLION) 125
TABLE 69 ENTERPRISE & INDUSTRIAL: AR GLASS MARKET IN ROW, BY REGION,
2025–2030 (USD MILLION) 125
TABLE 70 COMMERCIAL: AR GLASS MARKET, BY REGION, 2021–2024 (USD MILLION) 126
TABLE 71 COMMERCIAL: AR GLASS MARKET, BY REGION, 2025–2030 (USD MILLION) 126
TABLE 72 COMMERCIAL: AR GLASS MARKET IN NORTH AMERICA, BY COUNTRY,
2021–2024 (USD MILLION) 126
TABLE 73 COMMERCIAL: AR GLASS MARKET IN NORTH AMERICA, BY COUNTRY,
2025–2030 (USD MILLION) 127
TABLE 74 COMMERCIAL: AR GLASS MARKET IN EUROPE, BY COUNTRY,
2021–2024 (USD MILLION) 127
TABLE 75 COMMERCIAL: AR GLASS MARKET IN EUROPE, BY COUNTRY,
2025–2030 (USD MILLION) 127
TABLE 76 COMMERCIAL: AR GLASS MARKET IN ASIA PACIFIC, BY COUNTRY,
2021–2024 (USD MILLION) 128
TABLE 77 COMMERCIAL: AR GLASS MARKET IN ASIA PACIFIC, BY COUNTRY,
2025–2030 (USD MILLION) 128
TABLE 78 COMMERCIAL: AR GLASS MARKET IN ROW, BY REGION,
2021–2024 (USD MILLION) 129
TABLE 79 COMMERCIAL: AR GLASS MARKET IN ROW, BY REGION,
2025–2030 (USD MILLION) 129
TABLE 80 AUTOMOTIVE: AR GLASS MARKET, BY REGION, 2021–2024 (USD MILLION) 130
TABLE 81 AUTOMOTIVE: AR GLASS MARKET, BY REGION, 2025–2030 (USD MILLION) 130
TABLE 82 AUTOMOTIVE: AR GLASS MARKET IN NORTH AMERICA, BY COUNTRY,
2021–2024 (USD MILLION) 130
TABLE 83 AUTOMOTIVE: AR GLASS MARKET IN NORTH AMERICA, BY COUNTRY,
2025–2030 (USD MILLION) 131
TABLE 84 AUTOMOTIVE: AR GLASS MARKET IN EUROPE, BY COUNTRY,
2021–2024 (USD MILLION) 131
TABLE 85 AUTOMOTIVE: AR GLASS MARKET IN EUROPE, BY COUNTRY,
2025–2030 (USD MILLION) 131
TABLE 86 AUTOMOTIVE: AR GLASS MARKET IN ASIA PACIFIC, BY COUNTRY,
2021–2024 (USD MILLION) 132
TABLE 87 AUTOMOTIVE: AR GLASS MARKET IN ASIA PACIFIC, BY COUNTRY,
2025–2030 (USD MILLION) 132
TABLE 88 AUTOMOTIVE: AR GLASS MARKET IN ROW, BY REGION, 2021–2024 (USD MILLION) 133
TABLE 89 AUTOMOTIVE: AR GLASS MARKET IN ROW, BY REGION, 2025–2030 (USD MILLION) 133
TABLE 90 ENERGY: AR GLASS MARKET, BY REGION, 2021–2024 (USD MILLION) 134
TABLE 91 ENERGY: AR GLASS MARKET, BY REGION, 2025–2030 (USD MILLION) 134
TABLE 92 ENERGY: AR GLASS MARKET IN NORTH AMERICA, BY COUNTRY,
2021–2024 (USD MILLION) 134
TABLE 93 ENERGY: AR GLASS MARKET IN NORTH AMERICA, BY COUNTRY,
2025–2030 (USD MILLION) 135
TABLE 94 ENERGY: AR GLASS MARKET IN EUROPE, BY COUNTRY,
2021–2024 (USD MILLION) 135
TABLE 95 ENERGY: AR GLASS MARKET IN EUROPE, BY COUNTRY,
2025–2030 (USD MILLION) 135
TABLE 96 ENERGY: AR GLASS MARKET IN ASIA PACIFIC, BY COUNTRY,
2021–2024 (USD MILLION) 136
TABLE 97 ENERGY: AR GLASS MARKET IN ASIA PACIFIC, BY COUNTRY,
2025–2030 (USD MILLION) 136
TABLE 98 ENERGY: AR GLASS MARKET IN ROW, BY REGION, 2021–2024 (USD MILLION) 137
TABLE 99 ENERGY: AR GLASS MARKET IN ROW, BY REGION, 2025–2030 (USD MILLION) 137
TABLE 100 OTHER APPLICATIONS: AR GLASS MARKET, BY REGION,
2021–2024 (USD MILLION) 138
TABLE 101 OTHER APPLICATIONS: AR GLASS MARKET, BY REGION,
2025–2030 (USD MILLION) 138
TABLE 102 OTHER APPLICATIONS: AR GLASS MARKET IN NORTH AMERICA, BY COUNTRY, 2021–2024 (USD MILLION) 138
TABLE 103 OTHER APPLICATIONS: AR GLASS MARKET IN NORTH AMERICA, BY COUNTRY, 2025–2030 (USD MILLION) 138
TABLE 104 OTHER APPLICATIONS: AR GLASS MARKET IN EUROPE, BY COUNTRY,
2021–2024 (USD MILLION) 139
TABLE 105 OTHER APPLICATIONS: AR GLASS MARKET IN EUROPE, BY COUNTRY,
2025–2030 (USD MILLION) 139
TABLE 106 OTHER APPLICATIONS: AR GLASS MARKET IN ASIA PACIFIC, BY COUNTRY,
2021–2024 (USD MILLION) 140
TABLE 107 OTHER APPLICATIONS: AR GLASS MARKET IN ASIA PACIFIC, BY COUNTRY,
2025–2030 (USD MILLION) 140
TABLE 108 OTHER APPLICATIONS: AR GLASS MARKET IN ROW, BY REGION,
2021–2024 (USD MILLION) 141
TABLE 109 OTHER APPLICATIONS: AR GLASS MARKET IN ROW, BY REGION,
2025–2030 (USD MILLION) 141
TABLE 110 AR GLASS MARKET, BY REGION, 2021–2024 (USD MILLION) 144
TABLE 111 AR GLASS MARKET, BY REGION, 2025–2030 (USD MILLION) 144
TABLE 112 NORTH AMERICA: AR GLASS MARKET, BY COUNTRY, 2021–2024 (USD MILLION) 146
TABLE 113 NORTH AMERICA: AR GLASS MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 146
TABLE 114 NORTH AMERICA: AR GLASS MARKET, BY APPLICATION,
2021–2024 (USD MILLION) 146
TABLE 115 NORTH AMERICA: AR GLASS MARKET, BY APPLICATION,
2025–2030 (USD MILLION) 147
TABLE 116 US: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 148
TABLE 117 US: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 148
TABLE 118 CANADA: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 149
TABLE 119 CANADA: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 149
TABLE 120 MEXICO: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 150
TABLE 121 MEXICO: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 151
TABLE 122 EUROPE: AR GLASS MARKET, BY COUNTRY, 2021–2024 (USD MILLION) 153
TABLE 123 EUROPE: AR GLASS MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 153
TABLE 124 EUROPE: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 154
TABLE 125 EUROPE: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 154
TABLE 126 UK: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 155
TABLE 127 UK: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 156
TABLE 128 GERMANY: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 157
TABLE 129 GERMANY: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 157
TABLE 130 FRANCE: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 158
TABLE 131 FRANCE: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 158
TABLE 132 SPAIN: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 159
TABLE 133 SPAIN: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 160
TABLE 134 ITALY: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 161
TABLE 135 ITALY: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 161
TABLE 136 POLAND: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 162
TABLE 137 POLAND: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 162
TABLE 138 NORDICS: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 163
TABLE 139 NORDICS: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 164
TABLE 140 REST OF EUROPE: AR GLASS MARKET, BY APPLICATION,
2021–2024 (USD MILLION) 165
TABLE 141 REST OF EUROPE: AR GLASS MARKET, BY APPLICATION,
2025–2030 (USD MILLION) 165
TABLE 142 ASIA PACIFIC: AR GLASS MARKET, BY COUNTRY, 2021–2024 (USD MILLION) 168
TABLE 143 ASIA PACIFIC: AR GLASS MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 168
TABLE 144 ASIA PACIFIC: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 169
TABLE 145 ASIA PACIFIC: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 169
TABLE 146 CHINA: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 170
TABLE 147 CHINA: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 171
TABLE 148 JAPAN: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 172
TABLE 149 JAPAN: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 172
TABLE 150 SOUTH KOREA: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 173
TABLE 151 SOUTH KOREA: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 173
TABLE 152 INDIA: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 174
TABLE 153 INDIA: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 175
TABLE 154 AUSTRALIA: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 176
TABLE 155 AUSTRALIA: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 176
TABLE 156 INDONESIA: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 177
TABLE 157 INDONESIA: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 177
TABLE 158 MALAYSIA: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 178
TABLE 159 MALAYSIA: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 179
TABLE 160 THAILAND: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 180
TABLE 161 THAILAND: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 180
TABLE 162 VIETNAM: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 181
TABLE 163 VIETNAM: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 181
TABLE 164 REST OF ASIA PACIFIC: AR GLASS MARKET, BY APPLICATION,
2021–2024 (USD MILLION) 182
TABLE 165 REST OF ASIA PACIFIC: AR GLASS MARKET, BY APPLICATION,
2025–2030 (USD MILLION) 183
TABLE 166 ROW: AR GLASS MARKET, BY REGION, 2021–2024 (USD MILLION) 184
TABLE 167 ROW: AR GLASS MARKET, BY REGION, 2025–2030 (USD MILLION) 184
TABLE 168 ROW: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 184
TABLE 169 ROW: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 185
TABLE 170 MIDDLE EAST: AR GLASS MARKET, BY COUNTRY, 2021–2024 (USD MILLION) 186
TABLE 171 MIDDLE EAST: AR GLASS MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 186
TABLE 172 MIDDLE EAST: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 187
TABLE 173 MIDDLE EAST: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 187
TABLE 174 AFRICA: AR GLASS MARKET, BY COUNTRY, 2021–2024 (USD MILLION) 191
TABLE 175 AFRICA: AR GLASS MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 191
TABLE 176 AFRICA: AR GLASS MARKET, BY APPLICATION, 2021–2024 (USD MILLION) 191
TABLE 177 AFRICA: AR GLASS MARKET, BY APPLICATION, 2025–2030 (USD MILLION) 192
TABLE 178 SOUTH AMERICA: AR GLASS MARKET, BY APPLICATION,
2021–2024 (USD MILLION) 193
TABLE 179 SOUTH AMERICA: AR GLASS MARKET, BY APPLICATION,
2025–2030 (USD MILLION) 194
TABLE 180 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN AR GLASS MARKET, JANUARY 2022–MAY 2025 195
TABLE 181 AR GLASS MARKET: DEGREE OF COMPETITION, 2024 197
TABLE 182 AR GLASS MARKET: REGION FOOTPRINT 205
TABLE 183 AR GLASS MARKET: CONNECTIVITY FOOTPRINT 206
TABLE 184 AR GLASS MARKET: TECHNOLOGY FOOTPRINT 207
TABLE 185 AR GLASS MARKET: APPLICATION FOOTPRINT 208
TABLE 186 AR GLASS MARKET: DETAILED LIST OF KEY STARTUPS/SMES 211
TABLE 187 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES 212
TABLE 188 AR GLASS MARKET: PRODUCT LAUNCHES, JANUARY 2022–MAY 2025 213
TABLE 189 AR GLASS MARKET: DEALS, JANUARY 2022–MAY 2025 215
TABLE 190 AR GLASS MARKET: EXPANSIONS, JANUARY 2022–MAY 2025 217
TABLE 191 XREAL, INC.: COMPANY OVERVIEW 220
TABLE 192 XREAL, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 220
TABLE 193 XREAL, INC.: PRODUCT LAUNCHES 221
TABLE 194 XREAL, INC.: DEALS 222
TABLE 195 XREAL, INC.: EXPANSIONS 223
TABLE 196 MAGIC LEAP, INC.: COMPANY OVERVIEW 225
TABLE 197 MAGIC LEAP, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 225
TABLE 198 MAGIC LEAP, INC.: PRODUCT LAUNCHES 226
TABLE 199 MAGIC LEAP, INC.: DEALS 226
TABLE 200 MICROSOFT: COMPANY OVERVIEW 229
TABLE 201 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 230
TABLE 202 MICROSOFT: DEALS 231
TABLE 203 SEIKO EPSON CORPORATION: COMPANY OVERVIEW 233
TABLE 204 SEIKO EPSON CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 234
TABLE 205 SEIKO EPSON CORPORATION: PRODUCT LAUNCHES 235
TABLE 206 SEIKO EPSON CORPORATION: DEALS 235
TABLE 207 ROKID: COMPANY OVERVIEW 237
TABLE 208 ROKID: PRODUCTS/SOLUTIONS/SERVICES OFFERED 237
TABLE 209 ROKID: PRODUCT LAUNCHES 238
TABLE 210 ROKID: DEALS 239
TABLE 211 ROKID: EXPANSIONS 240
TABLE 212 MEIZU: COMPANY OVERVIEW 241
TABLE 213 MEIZU: PRODUCTS/SOLUTIONS/SERVICES OFFERED 241
TABLE 214 MEIZU: PRODUCT LAUNCHES 242
TABLE 215 MEIZU: DEALS 243
TABLE 216 MEIZU: EXPANSIONS 243
TABLE 217 REALWEAR INC: COMPANY OVERVIEW 244
TABLE 218 REALWEAR INC: PRODUCTS/SOLUTIONS/SERVICES OFFERED 244
TABLE 219 REALWEAR INC: PRODUCT LAUNCHES 245
TABLE 220 REALWEAR INC: DEALS 246
TABLE 221 REALWEAR INC: EXPANSIONS 246
TABLE 222 RAYNEO: COMPANY OVERVIEW 247
TABLE 223 RAYNEO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 247
TABLE 224 RAYNEO: PRODUCT LAUNCHES 248
TABLE 225 RAYNEO: DEALS 250
TABLE 226 RED SIX AEROSPACE, INC.: COMPANY OVERVIEW 251
TABLE 227 RED SIX AEROSPACE, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 252
TABLE 228 RED SIX AEROSPACE, INC.: DEALS 252
TABLE 229 HONG KONG LAWAKEN TECHNOLOGY LIMITED: COMPANY OVERVIEW 253
TABLE 230 HONG KONG LAWAKEN TECHNOLOGY LIMITED: PRODUCTS/SOLUTIONS/SERVICES OFFERED 253
TABLE 231 HONG KONG LAWAKEN TECHNOLOGY LIMITED: PRODUCT LAUNCHES 254
LIST OF FIGURES
FIGURE 1 AR GLASS MARKET SEGMENTATION AND REGIONAL SCOPE 26
FIGURE 2 AR GLASS MARKET: RESEARCH DESIGN 29
FIGURE 3 KEY DATA FROM SECONDARY SOURCES 31
FIGURE 4 KEY DATA FROM PRIMARY SOURCES 33
FIGURE 5 KEY INDUSTRY INSIGHTS 34
FIGURE 6 BREAKDOWN OF PRIMARIES 34
FIGURE 7 AR GLASS MARKET: BOTTOM-UP APPROACH 35
FIGURE 8 AR GLASS MARKET: DEMAND-SIDE ANALYSIS 36
FIGURE 9 AR GLASS MARKET: TOP-DOWN APPROACH 37
FIGURE 10 AR GLASS MARKET: SUPPLY-SIDE ANALYSIS 38
FIGURE 11 AR GLASS MARKET: DATA TRIANGULATION 39
FIGURE 12 AR GLASS MARKET SIZE, 2021–2030 42
FIGURE 13 MARKERLESS AR SEGMENT TO HOLD LARGER MARKET SHARE IN 2030 42
FIGURE 14 ENTERPRISE & INDUSTRIAL SEGMENT TO DOMINATE AR GLASS
MARKET DURING FORECAST PERIOD 43
FIGURE 15 STANDALONE SEGMENT TO HOLD LARGER SHARE OF AR GLASS MARKET IN 2030 44
FIGURE 16 DISPLAYS SEGMENT TO DOMINATE AR GLASS MARKET BETWEEN 2025 AND 2030 45
FIGURE 17 NORTH AMERICA HELD LARGEST SHARE OF AR GLASS MARKET IN 2024 46
FIGURE 18 MANUFACTURING AUTOMATION AND DIGITALIZATION INITIATIVES TO OFFER LUCRATIVE OPPORTUNITIES FOR PLAYERS IN AR GLASS MARKET 47
FIGURE 19 TETHERED SEGMENT TO EXHIBIT HIGHER CAGR IN AR GLASS MARKET FROM 2025 TO 2030 48
FIGURE 20 DISPLAYS AND ENTERPRISE & INDUSTRIAL SEGMENTS HELD LARGEST SHARES OF AR GLASS MARKET IN 2024 48
FIGURE 21 MARKERLESS AR SEGMENT TO CAPTURE LARGER SHARE OF AR GLASS MARKET DURING FORECAST PERIOD 49
FIGURE 22 ASIA PACIFIC TO RECORD HIGHEST CAGR DURING FORECAST PERIOD 49
FIGURE 23 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 51
FIGURE 24 IMPACT ANALYSIS: DRIVERS 54
FIGURE 25 IMPACT ANALYSIS: RESTRAINTS 56
FIGURE 26 IMPACT ANALYSIS: OPPORTUNITIES 58
FIGURE 27 IMPACT ANALYSIS: CHALLENGES 59
FIGURE 28 SUPPLY CHAIN ANALYSIS 60
FIGURE 29 AR GLASS ECOSYSTEM 61
FIGURE 30 PORTER’S FIVE FORCES ANALYSIS 65
FIGURE 31 IMPACT OF PORTER’S FIVE FORCES 65
FIGURE 32 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS 67
FIGURE 33 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS 68
FIGURE 34 INVESTMENT AND FUNDING SCENARIO, 2019–2024 69
FIGURE 35 AVERAGE SELLING PRICE TREND OF AR GLASS OFFERED BY
KEY PLAYERS, BY CONNECTIVITY, 2021–2024 69
FIGURE 36 AVERAGE SELLING PRICE TREND OF AR GLASS, BY REGION, 2021–2024 70
FIGURE 37 IMPORT DATA FOR HS CODE 900490-COMPLIANT PRODUCTS FOR TOP FIVE COUNTRIES, 2020–2024 71
FIGURE 38 EXPORT DATA FOR HS CODE 900490-COMPLIANT PRODUCTS FOR TOP FIVE COUNTRIES, 2020–2024 72
FIGURE 39 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 74
FIGURE 40 PATENTS APPLIED AND GRANTED, 2015–2024 76
FIGURE 41 IMPACT OF AI/GEN AI ON AR GLASS MARKET 82
FIGURE 42 STANDALONE SEGMENT TO ACCOUNT FOR LARGER SHARE OF AR GLASS MARKET IN 2030 90
FIGURE 43 PROCESSORS & MEMORY SEGMENT TO EXHIBIT HIGHEST CAGR IN AR GLASS MARKET FROM 2025 TO 2030 95
FIGURE 44 MARKERLESS AR TECHNOLOGY TO ACCOUNT FOR
LARGER MARKET SHARE IN 2030 102
FIGURE 45 ENTERPRISE & INDUSTRIAL SEGMENT TO DOMINATE
AR GLASS MARKET BETWEEN 2025 AND 2030 105
FIGURE 46 AR GLASS MARKET, BY REGION 143
FIGURE 47 ASIA PACIFIC TO EXHIBIT HIGHEST CAGR IN AR GLASS
MARKET FROM 2025 TO 2030 143
FIGURE 48 NORTH AMERICA: AR GLASS MARKET SNAPSHOT 145
FIGURE 49 EUROPE: AR GLASS MARKET SNAPSHOT 152
FIGURE 50 ASIA PACIFIC: AR GLASS MARKET SNAPSHOT 167
FIGURE 51 MARKET SHARE ANALYSIS OF COMPANIES OFFERING AR GLASS, 2024 198
FIGURE 52 AR GLASS MARKET: REVENUE ANALYSIS OF THREE MAJOR PLAYERS, 2022–2024 199
FIGURE 53 COMPANY VALUATION 200
FIGURE 54 FINANCIAL METRICS (EV/EBITDA) 200
FIGURE 55 PRODUCT COMPARISON 201
FIGURE 56 AR GLASS MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2024 203
FIGURE 57 AR GLASS MARKET: COMPANY FOOTPRINT 204
FIGURE 58 AR GLASS MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2024 210
FIGURE 59 MICROSOFT: COMPANY SNAPSHOT 230
FIGURE 60 SEIKO EPSON CORPORATION: COMPANY SNAPSHOT 234
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