ジェネレーティブAI市場 : 2028年までの世界予測

出版:MarketsandMarkets(マーケッツアンドマーケッツ) 出版年月:2023年4月

ジェネレーティブAI市場 : オファリング {ソフトウェア [トランスフォーマーモデル (GPT-1、GPT-2、GPT-3、GPT-4、LAMBDA)]、サービス}、用途 [コンピュータービジョン、合成データ生成 (医療画像処理、サイバーセキュリティ)]、垂直、地域別 – 2028年までの世界予測
Generative AI Market by Offering (Software (Transformer Models (GPT-1, GPT-2, GPT-3, GPT-4, LAMBDA)), Services), Application (Computer Vision, Synthetic Data Generation (Medical Imaging, Cybersecurity)), Vertical and Region – Global Forecast to 2028

Generative AI Market by Offering (Software (Transformer Models (GPT-1, GPT-2, GPT-3, GPT-4, LaMDA)), Services), Application (Computer Vision, Synthetic Data Generation (Medical Imaging, Cybersecurity)), Vertical and Region – Global Forecast to 2028

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生成AI(ジェネレーティブAI)市場は2023年中に113億ドル、2028年までに518億ドルに達し、予測期間に年平均成長率(CAGR)35.6%で成長することが将来予測されています。

MarketsandMarkets(マーケッツアンドマーケッツ)「ジェネレーティブAI市場 : オファリング {ソフトウェア [トランスフォーマーモデル (GPT-1、GPT-2、GPT-3、GPT-4、LAMBDA)]、サービス}、用途 [コンピュータービジョン、合成データ生成 (医療画像処理、サイバーセキュリティ)]、垂直、地域別 – 2028年までの世界予測 – Generative AI Market by Offering (Software (Transformer Models (GPT-1, GPT-2, GPT-3, GPT-4, LAMBDA)), Services), Application (Computer Vision, Synthetic Data Generation (Medical Imaging, Cybersecurity)), Vertical and Region – Global Forecast to 2028」は世界のジェネレーティブAI市場における主要セグメント毎の調査・分析結果を提供します。

主な対象セグメント

  • オファリング
    • ソフトウェア
    • サービス
  • 用途
    • 自然言語処理(NLP)
      • 自動コンテンツ生成
      • 商品説明
      • 広告文
      • 感情分析
      • 翻訳
    • MLベースの予測モデル
      • 予測分析
      • 個別レコメンデーション(パーソナライズドレコメンデーション)
      • その他
    • コンピュータビジョン
      • 物体認識
      • 画像&動画分析
      • 監視
    • ロボティクス&オートメーション
      • 組立ライン製品
      • マテリアルハンドリング
      • その他
    • 言語認識
      • 音声文字変換
      • 視覚芸術
      • グラフィックデザイン
    • 教育とトレーニング
    • 金融と会計
      • 不正検知とリスク評価
      • 投資分析と財務予測
      • コンプライアンス監視
    • 法律
      • 接触解析とレビュー
      • 法律検索
      • 自動書類要約
      • その他
    • カスタマサービスとサポート
      • チャットボット
      • 音声アシスタント
      • 自動解決
    • 拡張現実(AR)と仮想現実(VR)
    • 合成データ生成
    • 映像編集&生成
    • 3Dモデリングと復元
    • ゲーム設定とキャラクター作成

Report Overview

The generative AI market is projected to grow from USD 11.3 billion in 2023 to USD 51.8 billion by 2028, at a compound annual growth rate (CAGR) of 35.6% during the forecast period.

ジェネレーティブAI市場予測
Market is anticipated to grow due to innovation of cloud storage enabling easy access to data, evolution of AI and deep learning and rise in the era of content creation and creative applications.

ジェネレーティブAIの市場機会

By offering, managed services under services segment to register for fastest growing market rate during forecast period

Managed services mainly deal with client experience. Companies do not bargain on this variable and often try to take these services from the best players in the market. Sometimes, it becomes troublesome for companies to concentrate on their core business procedures and handle various functions related to them. This can be overcome with the adoption of managed services. These services offer specialized skills that are required to maintain and update software. All the pre- and post-deployment questions and needs of clients are covered under the managed services segment. Organizations mostly outsource such services to offer on-time conveyance to clients.

By vertical, media and entertainment segment to register fastest growing CAGR during forecast period

Generative AI is enabling media & entertainment companies to create compelling and unique content faster and more efficiently than traditional methods. For instance, generative AI is being used to create virtual sets and characters for films and TV shows, which can save time and money on production costs. In the music industry, generative AI is being used to create new and innovative sounds and styles. In gaming, it is being used to generate game worlds and characters in real-time, providing players with a more immersive experience. In advertising, generative AI is being used to create personalized and targeted content that resonates with specific audiences.

ジェネレーティブAI市場のエコシステム

North America to witness fastest growing market size during the forecast period

North America is estimated to lead the generative AI market during the forecast period. The adoption of generative AI technology as a key marketing and customer engagement tool for verticals will further drive market revenue generation across the region.
The presence of a growing tech-savvy population, high internet penetration, and advances in AI have resulted in an enormous usage of generative AI solutions. Most of the customers in North America have been leveraging generative AI for application-based activities that include but are not limited to, text generation, code generation, image generation, and audio/video generation.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the social media management market.

ジェネレーティブAI市場

  • By Company: Tier I: 38%, Tier II: 50%, and Tier III: 12%
  • By Designation: C-Level Executives: 35%, D-Level Executives: 40%, and Managers: 25%
  • By Region: Asia Pacific: 20%, Europe: 30%, North America: 40%, and Rest of the World: 10%

The report includes the study of key players offering generative AI solutions. It profiles major vendors in the generative AI market. The major players in the generative AI market include Microsoft (US), IBM (US), Google (US), AWS (US), META (US), Adobe (US), OpenAI (US), Simplified (US), Insilico Medicine (Hong Kong), Genie AI (UK), Lightricks (Israel), Lumen5 (Canada), GIPHY (US), Dialpad (US), Persado (US), Codacy (Portugal), Paige.AI (US), Riffusion (US), Play.ht (India), Speechify (US), Media.io (France), Midjourney (US), FireFlies (US), Brandmark.io (Netherlands), Morphis Technologies (Portugal), Synthesia (UK), Mostly AI (Austria), Veesual (France), Deep AI (US), Galileo (US), Excel Formula Bot (Florida), JetBrains (Czech Republic), Character.AI (US), GFP-GAN (US), Fontjoy (Italy), Eleuther AI (US), Starry AI (US), and Magic Studio (US).

Research coverage

The research study for the generative AI market involved extensive secondary sources, directories, journals, and paid databases. Primary sources were mainly Interviews with Experts from the core and related industries, preferred generative AI providers, third-party service providers, consulting service providers, end users, and other commercial enterprises. In-depth interviews were conducted with various primary respondents, including key industry participants and subject matter experts, to obtain and verify critical qualitative and quantitative information and assess the market’s prospects.

ジェネレーティブAI市場 : オファリング {ソフトウェア [トランスフォーマーモデル (GPT-1、GPT-2、GPT-3、GPT-4、LAMBDA)]、サービス}、用途 [コンピュータービジョン、合成データ生成 (医療画像処理、サイバーセキュリティ)]、垂直、地域別 - 2028年までの世界予測 Generative AI Market by Offering (Software (Transformer Models (GPT-1, GPT-2, GPT-3, GPT-4, LAMBDA)), Services), Application (Computer Vision, Synthetic Data Generation (Medical Imaging, Cybersecurity)), Vertical and Region - Global Forecast to 2028

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall generative AI market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

  • Analysis of key drivers (The innovation of cloud storage enabling easy access to data, evolution of AI and deep learning and rise in the era of content creation and creative applications), restraints (High costs associated with training data preparation, issues related to bias and inaccurately generated output and risk associated with data breaches and sensitive information leaks), opportunities (Acceleration in deployment of Large Language models (LLMs), rising interest of enterprises in commercializing synthetic images and robust improvement in general ML achieving human baseline performance), and challenges (Security and data privacy as major concern, need for quality control and data accuracy and complexity and technical challenges with generative AI).
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the generative AI market
  • Market Development: Comprehensive information about lucrative markets – the report analyses the generative AI market across varied regions
  • Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the generative AI market
  • Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like include Microsoft (US), IBM (US), Google (US), AWS (US), META (US), Adobe (US), OpenAI (US), Simplified (US), Insilico Medicine (Hong Kong), among others in the generative AI market strategies. The report also helps stakeholders understand the pulse of the generative AI market and provides them information on key market drivers, restraints, challenges, and opportunities.

ジェネレーティブAI市場 : オファリング {ソフトウェア [トランスフォーマーモデル (GPT-1、GPT-2、GPT-3、GPT-4、LAMBDA)]、サービス}、用途 [コンピュータービジョン、合成データ生成 (医療画像処理、サイバーセキュリティ)]、垂直、地域別 - 2028年までの世界予測 Generative AI Market by Offering (Software (Transformer Models (GPT-1, GPT-2, GPT-3, GPT-4, LAMBDA)), Services), Application (Computer Vision, Synthetic Data Generation (Medical Imaging, Cybersecurity)), Vertical and Region - Global Forecast to 2028


目次

1 INTRODUCTION 34

1.1 STUDY OBJECTIVES 34
1.2 MARKET DEFINITION 34
1.2.1 INCLUSIONS AND EXCLUSIONS 35
1.3 MARKET SCOPE 36
1.3.1 MARKET SEGMENTATION 36
1.3.2 REGIONS COVERED 37
1.3.3 YEARS CONSIDERED 37
1.4 CURRENCY CONSIDERED 38
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2019–2022 38
1.5 STAKEHOLDERS 38

2 RESEARCH METHODOLOGY 39

2.1 RESEARCH DATA 39
FIGURE 1 GENERATIVE AI MARKET: RESEARCH DESIGN 39
2.1.1 SECONDARY DATA 40
2.1.2 PRIMARY DATA 40
TABLE 2 PRIMARY INTERVIEWS 40
2.1.2.1 Breakup of primary profiles 41
2.1.2.2 Key industry insights 41
2.2 DATA TRIANGULATION 42
FIGURE 2 DATA TRIANGULATION 42
2.3 MARKET SIZE ESTIMATION 43
FIGURE 3 GENERATIVE AI MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 43
2.3.1 TOP-DOWN APPROACH 43
2.3.2 BOTTOM-UP APPROACH 44
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 1 (SUPPLY-SIDE): REVENUE FROM SOLUTIONS/SERVICES OF GENERATIVE AI MARKET 44
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF GENERATIVE AI MARKET 45
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES OF GENERATIVE AI MARKET 46
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY – APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF GENERATIVE AI THROUGH OVERALL GENERATIVE AI SPENDING 46
2.4 MARKET FORECAST 47
TABLE 3 FACTOR ANALYSIS 47
2.5 RESEARCH ASSUMPTIONS 48
2.6 STUDY LIMITATIONS 50
2.7 IMPLICATIONS OF RECESSION IMPACT ON GENERATIVE AI MARKET 50

3 EXECUTIVE SUMMARY 52

TABLE 4 GLOBAL GENERATIVE AI MARKET SIZE AND GROWTH RATE, 2019–2022 (USD MILLION, Y-O-Y %) 54
TABLE 5 GLOBAL GENERATIVE AI MARKET SIZE AND GROWTH RATE, 2023–2028 (USD MILLION, Y-O-Y %) 54
FIGURE 8 SOFTWARE SEGMENT TO HOLD LARGER MARKET SIZE IN 2023 54
FIGURE 9 PROFESSIONAL SERVICES TO ACCOUNT FOR MAJOR MARKET SHARE IN 2023 55
FIGURE 10 TRAINING AND CONSULTING SERVICES TO DOMINATE MARKET IN 2023 55
FIGURE 11 NATURAL LANGUAGE GENERATION SEGMENT TO HOLD LARGEST MARKET SIZE IN 2023 56
FIGURE 12 MEDIA AND ENTERTAINMENT VERTICAL TO HOLD LARGEST MARKET SHARE IN 2023 56
FIGURE 13 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2023 57

4 PREMIUM INSIGHTS 58

4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN GENERATIVE AI MARKET 58
FIGURE 14 INCREASING POPULARITY OF LARGE-LANGUAGE MODELS AND IMPROVING PERFORMANCE OF DEEP LEARNING MODELS TO DRIVE MARKET 58
4.2 GENERATIVE AI MARKET: TOP THREE APPLICATIONS 58
FIGURE 15 SYNTHETIC DATA GENERATION SEGMENT TO WITNESS HIGHEST GROWTH RATE DURING FORECAST PERIOD 58
4.3 NORTH AMERICA: GENERATIVE AI MARKET, BY OFFERING AND VERTICAL 59
FIGURE 16 SOFTWARE AND MEDIA AND ENTERTAINMENT TO BE LARGEST SHAREHOLDERS IN NORTH AMERICAN MARKET IN 2023 59
4.4 GENERATIVE AI MARKET, BY REGION 59
FIGURE 17 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2023 59

5 MARKET OVERVIEW AND INDUSTRY TRENDS 60

5.1 INTRODUCTION 60
5.2 MARKET DYNAMICS 60
FIGURE 18 GENERATIVE AI MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 61
5.2.1 DRIVERS 61
5.2.1.1 Innovation of cloud storage enabling easy access to data 61
5.2.1.2 Evolution of AI and deep learning 62
5.2.1.3 Rise in content creation and creative applications 62
FIGURE 19 SYNTHETIC DATA TO ACCOUNT FOR MAJORITY OF DATA VOLUME BY 2030 63
5.2.2 RESTRAINTS 63
5.2.2.1 High costs associated with training data preparation 63
5.2.2.2 Issues related to bias and inaccurately generated output 64
FIGURE 20 ISSUES RELATED TO TRAINING DATA HIGHLIGHTED IN CHATGPT’S RESPONSES 64
5.2.2.3 Risks associated with data breaches and sensitive information leakage 65
5.2.3 OPPORTUNITIES 65
5.2.3.1 Increasing deployment of large language models 65
5.2.3.2 Growing interest of enterprises in commercializing synthetic images 66
5.2.3.3 Robust improvement in generative ML leading to human baseline performance 67
5.2.4 CHALLENGES 67
5.2.4.1 Concerns regarding misuse of generative AI for illegal activities 67
5.2.4.2 Quality of output generated by generative AI models 68
5.2.4.3 Computational complexity and technical challenges of generative AI 68
5.3 ETHICS AND IMPLICATIONS OF GENERATIVE AI 68
5.3.1 BIAS AND FAIRNESS 68
5.3.2 PRIVACY AND SECURITY 68
5.3.3 INTELLECTUAL PROPERTY 69
5.3.4 ACCOUNTABILITY AND RESPONSIBILITY 69
5.3.5 SOCIETAL AND ECONOMIC IMPACT 69
5.4 ADVENT OF GENERATIVE TECHNOLOGY 69
5.5 BRIEF HISTORY OF GENERATIVE AI 70
FIGURE 21 BRIEF HISTORY OF GENERATIVE AI 70
5.5.1 GENERATIVE AI ROADMAP UNTIL 2030 72
FIGURE 22 GENERATIVE AI ROADMAP UNTIL 2030 72
5.6 ECOSYSTEM ANALYSIS 74
FIGURE 23 GENERATIVE AI MARKET: ECOSYSTEM ANALYSIS 74
5.6.1 GENERATIVE AI TECHNOLOGY PROVIDERS 75
FIGURE 24 GENERATIVE AI MARKET: MAPPING, BY CATEGORY 75
5.6.2 GENERATIVE AI CLOUD PLATFORM PROVIDERS 76
5.6.3 GENERATIVE AI API AND AS-A-SERVICE PROVIDERS 77
5.6.4 GENERATIVE AI HARDWARE PROVIDERS 77
5.6.5 GENERATIVE AI END USERS 78
5.6.6 GENERATIVE AI REGULATORS 78
5.7 GENERATIVE AI TOOLS AND FRAMEWORK 79
5.7.1 TENSORFLOW 79
5.7.2 PYTORCH 79
5.7.3 KERAS 80
5.7.4 CAFFE 80
5.7.5 THEANO 80
5.7.6 MXNET 80
5.7.7 TORCH 80
5.7.8 HUGGING FACE 80
5.8 GENERATIVE AI TECHNIQUES AND METHODS 81
5.8.1 TEXT GENERATION AND LANGUAGE MODELING 81
5.8.1.1 Recurrent neural networks for text generation 81
5.8.1.2 Language modeling with transformers 81
5.8.1.3 Seq2Seq models for translation 82
5.8.2 IMAGE AND VIDEO GENERATION 82
5.8.2.1 Generative adversarial networks for image generation 82
5.8.2.2 Style transfer and image-to-image translation 82
5.8.2.3 Video generation with GANs 83
5.8.3 MUSIC AND AUDIO GENERATION 83
5.8.3.1 WaveNet and SampleRNN for audio generation 83
5.8.3.2 Music generation with LSTM networks 84
5.8.4 REINFORCEMENT LEARNING 84
5.8.4.1 Policy gradient methods 84
5.8.4.2 Actor-critic methods 84
5.9 GENERATIVE AI INVESTMENT LANDSCAPE 85
FIGURE 25 INVESTOR DEALS AND FUNDING IN GENERATIVE AI SOARED IN 2022 85
FIGURE 26 MOST VALUED GENERATIVE AI FIRMS IN 2022 (USD BILLION) 86
FIGURE 27 DISTRIBUTION OF GENERATIVE AI FUNDING, 2021–2022 86
5.10 CASE STUDY ANALYSIS 87
5.10.1 CASE STUDY 1: SPECTRUMLABS DEPLOYED GALILEO FOR FASTER DEVELOPMENT OF NEWER LANGUAGE MODELS 87
5.10.2 CASE STUDY 2: BESTSELLER REDUCED 50% CLASSROOM TIME WITH AI VIDEOS 87
5.10.3 CASE STUDY 3: GALILEO HELPED INVOLVE.AI IMPROVE CUSTOMER INTELLIGENCE ML MODEL ACCURACY BY 10% 88
5.10.4 CASE STUDY 4: VODAFONE ITALY RAISED LEAD CONVERSIONS BY 42% BY DEVELOPING CREATIVE CAMPAIGNS THROUGH GENERATIVE AI 88
5.10.5 CASE STUDY 5: WPP TRAINED 50,000 EMPLOYEES WITH AI VIDEOS 89
5.10.6 CASE STUDY 6: SWISS RE BANKED ON LUMEN5 FOR SOCIAL ENGAGEMENT 89
5.10.7 CASE STUDY 7: TELEPERFORMANCE TRAINS GLOBAL WORKFORCE 90
5.10.8 CASE STUDY 8: YABBLE USED GPT-3 TO DELIVER FAST, NUANCED INSIGHTS FROM CUSTOMER FEEDBACK 90
5.10.9 CASE STUDY 9: CISCO SCALED VIDEO CONTENT LOCALIZATION USING LUMEN5 91
5.10.10 CASE STUDY 10: GPT-3 HELPED WAYMARK CONSISTENTLY PRODUCE STRONGER AND MORE RELEVANT SCRIPTS COMPARED TO HUMAN-GENERATED CONTENT 91
5.10.11 CASE STUDY 11: SIEMENS DIGITALIZED ITS COMMUNICATIONS WITH LUMEN5 92
5.11 SUPPLY CHAIN ANALYSIS 93
FIGURE 28 GENERATIVE AI MARKET: SUPPLY CHAIN ANALYSIS 93
TABLE 6 GENERATIVE AI MARKET: SUPPLY CHAIN ANALYSIS 94
5.11.1 USE CASES, BY APPLICATION 95
5.12 REGULATORY LANDSCAPE 98
5.12.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 98
TABLE 7 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 98
TABLE 8 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 99
TABLE 9 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 99
TABLE 10 MIDDLE EAST & AFRICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 100
TABLE 11 LATIN AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 100
5.12.2 PAYMENT CARD INDUSTRY DATA SECURITY STANDARD 101
5.12.3 GRAMM-LEACH-BLILEY ACT 101
5.12.4 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 101
5.12.5 GENERAL DATA PROTECTION REGULATION 102
5.12.6 PERSONAL INFORMATION PROTECTION AND ELECTRONIC DOCUMENTS ACT 102
5.12.7 INFORMATION SECURITY TECHNOLOGY – PERSONAL INFORMATION SECURITY SPECIFICATION GB/T 35273-2017 103
5.12.8 SECURE INDIA NATIONAL DIGITAL COMMUNICATIONS POLICY, 2018 103
5.12.9 GENERAL DATA PROTECTION LAW 103
5.12.10 LAW NO 13 OF 2016 ON PROTECTING PERSONAL DATA 104
5.12.11 NIST SPECIAL PUBLICATION 800-144 – GUIDELINES ON SECURITY AND PRIVACY IN PUBLIC CLOUD COMPUTING 104
5.13 PATENT ANALYSIS 105
5.13.1 METHODOLOGY 105
5.13.2 PATENTS FILED, BY DOCUMENT TYPE, 2019–2022 105
TABLE 12 PATENTS FILED, 2019–2022 105
5.13.3 INNOVATION AND PATENT APPLICATIONS 105
FIGURE 29 ANNUAL NUMBER OF PATENTS GRANTED, 2019–2022 105
5.13.4 TOP APPLICANTS 106
FIGURE 30 TOP 10 PATENT APPLICANTS, 2019–2022 106
5.14 KEY CONFERENCES AND EVENTS, 2023–2024 106
TABLE 13 GENERATIVE AI MARKET: DETAILED LIST OF CONFERENCES AND EVENTS 106
5.15 PRICING ANALYSIS 108
TABLE 14 AVERAGE SELLING PRICE ANALYSIS, BY OFFERING 109
5.16 PORTER’S FIVE FORCES ANALYSIS 110
TABLE 15 IMPACT OF EACH FORCE ON GENERATIVE AI MARKET 110
FIGURE 31 GENERATIVE AI MARKET: PORTER’S FIVE FORCES ANALYSIS 111
5.16.1 THREAT OF NEW ENTRANTS 111
5.16.2 THREAT OF SUBSTITUTES 112
5.16.3 BARGAINING POWER OF SUPPLIERS 112
5.16.4 BARGAINING POWER OF BUYERS 112
5.16.5 INTENSITY OF COMPETITIVE RIVALRY 112
5.17 KEY STAKEHOLDERS AND BUYING CRITERIA 113
5.17.1 KEY STAKEHOLDERS IN BUYING PROCESS 113
FIGURE 32 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS 113
TABLE 16 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE APPLICATIONS 113
5.17.2 BUYING CRITERIA 114
FIGURE 33 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS 114
TABLE 17 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS 114
5.18 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS OF GENERATIVE AI MARKET 115
FIGURE 34 GENERATIVE AI MARKET: TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS 115
5.19 FUTURE OF GENERATIVE AI 115
5.19.1 ADVANCEMENTS IN TECHNIQUES AND METHODS 115
5.19.2 EMERGING APPLICATIONS AND INDUSTRIES 116
5.19.2.1 Business models across use cases 116
5.19.2.1.1 Generative AI Model-as-a-Service 116
5.19.2.1.2 Built-in-apps business model 117
5.19.2.1.3 Vertical integration business model 117
5.19.2.2 Generative tech’s impact on web 3.0 and crypto 117
FIGURE 35 IMPACT OF GENERATIVE TECH ON WEB 3.0 117

6 GENERATIVE AI MARKET, BY OFFERING 119

6.1 INTRODUCTION 120
6.1.1 OFFERING: GENERATIVE AI MARKET DRIVERS 120
FIGURE 36 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 121
TABLE 18 GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 121
TABLE 19 GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 121
6.2 SOFTWARE 122
TABLE 20 SOFTWARE: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 122
TABLE 21 SOFTWARE: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 122
6.2.1 GENERATIVE AI SOFTWARE, BY GENERATIVE MODEL 123
FIGURE 37 DEEP LEARNING SUB-SEGMENT TO HOLD LARGEST SHARE OF GENERATIVE AI MARKET FOR SOFTWARE IN 2023 123
TABLE 22 SOFTWARE: GENERATIVE AI MARKET, BY GENERATIVE MODEL, 2019–2022 (USD MILLION) 124
TABLE 23 SOFTWARE: GENERATIVE AI MARKET, BY GENERATIVE MODEL, 2023–2028 (USD MILLION) 124
6.2.1.1 Rule-based models 124
6.2.1.1.1 Rule-based models offer clear and interpretable approach to generative AI with explicit rules for data generation 124
TABLE 24 RULE-BASED MODELS: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 125
TABLE 25 RULE-BASED MODELS: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 125
6.2.1.1.1.1 Knowledge-based models 125
6.2.1.1.1.2 Script-based models 126
6.2.1.1.1.3 Expert systems 126
6.2.1.2 Statistical models 126
6.2.1.2.1 Statistical models provide powerful way to capture complex patterns in data and generate precise outputs 126
TABLE 26 STATISTICAL MODELS: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 127
TABLE 27 STATISTICAL MODELS: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 127
6.2.1.2.1.1 Markov models 127
6.2.1.2.1.2 Hidden Markov models 127
6.2.1.2.1.3 Gaussian mixture models 128
6.2.1.2.1.4 Conditional random fields 128
6.2.1.3 Deep learning models 128
6.2.1.3.1 Deep learning models excel at generative tasks requiring fine-grained details 128
TABLE 28 DEEP LEARNING MODELS: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 129
TABLE 29 DEEP LEARNING MODELS: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 129
6.2.1.3.1.1 Feedforward neural networks 129
6.2.1.3.1.2 Recurrent neural networks 129
6.2.1.3.1.3 Long short-term memory (LSTM) networks 130
6.2.1.3.1.4 Gated recurrent units (GRUs) 130
6.2.1.4 Generative adversarial networks (GANs) 130
6.2.1.4.1 Generative adversarial networks (GANs) provide unique approach to generative AI by training two competing neural networks to generate diverse data 130
TABLE 30 GENERATIVE ADVERSARIAL NETWORKS: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 131
TABLE 31 GENERATIVE ADVERSARIAL NETWORKS: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 131
6.2.1.4.1.1 Conditional generative adversarial networks (CGANs) 131
6.2.1.4.1.2 Style GANs 131
6.2.1.4.1.3 Cycle GANs 132
6.2.1.5 Autoencoders 132
6.2.1.5.1 Autoencoders used for generative tasks requiring new data points similar to original input 132
TABLE 32 AUTOENCODERS: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 132
TABLE 33 AUTOENCODERS: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 133
6.2.1.5.1.1 Denoising autoencoders 133
6.2.1.5.1.2 Variational autoencoders 133
6.2.1.6 Convolutional neural networks (CNNs) 133
6.2.1.6.1 Convolutional neural networks (CNNs) learn hierarchical features of image data to generate realistic images 133
TABLE 34 CONVOLUTIONAL NEURAL NETWORKS: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 134
TABLE 35 CONVOLUTIONAL NEURAL NETWORKS: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 134
6.2.1.6.1.1 Image-generating CNNs 134
6.2.1.6.1.2 Video-generating CNNs 135
6.2.1.7 Transformer models 135
6.2.1.7.1 Transformer models offer state-of-the-art performance and can generate coherent and contextually relevant text 135
TABLE 36 TRANSFORMER MODELS: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 135
TABLE 37 TRANSFORMER MODELS: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 136
6.2.1.7.1.1 Bidirectional encoder representations from transformers (BERTs) 136
6.2.1.7.1.2 Generative pre-trained transformer-1 (GPT-1) 136
6.2.1.7.1.3 Generative pre-trained transformer-2 (GPT-2) 136
6.2.1.7.1.4 Generative pre-trained transformer-3 (GPT-3) 137
6.2.1.7.1.5 Generative pre-trained transformer-4 (GPT-4) 137
6.2.1.7.1.6 Language model for dialogue applications (LAMBDAs) 138
6.2.1.7.1.7 Other transformer models 138
6.3 SERVICES 138
FIGURE 38 MANAGED SERVICES SEGMENT TO REGISTER HIGHER CAGR IN GENERATIVE AI MARKET FOR SERVICES DURING FORECAST PERIOD 139
TABLE 38 GENERATIVE AI MARKET, BY SERVICES, 2019–2022 (USD MILLION) 139
TABLE 39 GENERATIVE AI MARKET, BY SERVICES, 2023–2028 (USD MILLION) 139
TABLE 40 SERVICES: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 140
TABLE 41 SERVICES: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 140
6.3.1 PROFESSIONAL SERVICES 140
6.3.1.1 Professional services offer specialized expertise in generative AI to meet specific needs 140
FIGURE 39 TRAINING AND CONSULTING SUB-SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 141
TABLE 42 SERVICES: GENERATIVE AI MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD MILLION) 141
TABLE 43 SERVICES: GENERATIVE AI MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 141
TABLE 44 PROFESSIONAL SERVICES: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 142
TABLE 45 PROFESSIONAL SERVICES: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 142
6.3.1.1.1 Training and consulting services 142
TABLE 46 TRAINING AND CONSULTING SERVICES: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 143
TABLE 47 TRAINING AND CONSULTING SERVICES: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 143
6.3.1.1.2 System integration and implementation services 143
TABLE 48 SYSTEM INTEGRATION AND IMPLEMENTATION SERVICES: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 144
TABLE 49 SYSTEM INTEGRATION AND IMPLEMENTATION SERVICES: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 144
6.3.1.1.3 Support and maintenance services 144
TABLE 50 SUPPORT AND MAINTENANCE SERVICES: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 145
TABLE 51 SUPPORT AND MAINTENANCE SERVICES: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 145
6.3.2 MANAGED SERVICES 145
6.3.2.1 Managed services provide end-to-end management for generative AI helping businesses to focus on core competencies 145
TABLE 52 MANAGED SERVICES: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 146
TABLE 53 MANAGED SERVICES: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 146

7 GENERATIVE AI MARKET, BY APPLICATION 147

7.1 INTRODUCTION 148
7.1.1 APPLICATION: GENERATIVE AI MARKET DRIVERS 148
FIGURE 40 NATURAL LANGUAGE GENERATION SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2023 149
TABLE 54 GENERATIVE AI MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 150
TABLE 55 GENERATIVE AI MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 151
7.2 NATURAL LANGUAGE PROCESSING (NLP) 152
7.2.1 NLP-BASED APPLICATIONS IDEAL FOR LANGUAGE TRANSLATION, CONTENT GENERATION, AND TEXT SUMMARIZATION 152
TABLE 56 NATURAL LANGUAGE PROCESSING: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 152
TABLE 57 NATURAL LANGUAGE PROCESSING: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 152
7.2.1.1 Automated Content Creation 153
7.2.1.2 Product Description 153
7.2.1.3 Marketing Copy 153
7.2.1.4 Sentiment Analysis 153
7.2.1.5 Language Translation 153
7.3 ML-BASED PREDICTIVE MODELING 154
7.3.1 GENERATIVE AI IMPROVES PREDICTIVE MODELING BY GENERATING SYNTHETIC DATA POINTS TO AUGMENT EXISTING DATASETS 154
TABLE 58 ML-BASED PREDICTIVE MODELING: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 154
TABLE 59 ML-BASED PREDICTIVE MODELING: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 154
7.3.1.1 Predictive Analytics 154
7.3.1.2 Personalized Recommendations 155
7.3.1.3 Others 155
7.4 COMPUTER VISION 155
7.4.1 DEPLOYED TO GENERATE HIGH-QUALITY, REALISTIC IMAGES AND VIDEOS, VIRTUAL TRY-ONS, AND VIDEO PRODUCTION 155
TABLE 60 COMPUTER VISION: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 156
TABLE 61 COMPUTER VISION: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 156
7.4.1.1 Object Recognition 156
7.4.1.2 Image and Video Analysis 157
7.4.1.3 Surveillance 157
7.5 ROBOTICS AND AUTOMATION 158
7.5.1 GENERATIVE AI CAN ENABLE ROBOTS TO PERFORM TASKS IN COMPLEX ENVIRONMENTS BY GENERATING NEW, CONTEXTUALLY RELEVANT RESPONSES 158
TABLE 62 ROBOTICS AND AUTOMATION: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 158
TABLE 63 ROBOTICS AND AUTOMATION: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 159
7.5.1.1 Assembly Line Production 159
7.5.1.2 Material Handling 159
7.5.1.3 Others 160
7.6 SPEECH RECOGNITION 161
7.6.1 GENERATIVE AI CAN GENERATE HIGH-QUALITY, REALISTIC SPEECH THAT CAN IMPROVE RELIABILITY OF SPEECH RECOGNITION SYSTEMS 161
TABLE 64 SPEECH RECOGNITION: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 161
TABLE 65 SPEECH RECOGNITION: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 161
7.6.1.1 Speech-to-Text Conversion 162
7.6.1.2 Call Center Automation 162
7.6.1.3 Others 162
7.7 MUSIC AND ART GENERATION 163
7.7.1 CREATION OF ORIGINAL PIECES OF MUSIC AND ART BY BLENDING NEW FORMS OF CREATIVITY AND EXPRESSION 163
TABLE 66 MUSIC AND ART GENERATION: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 163
TABLE 67 MUSIC AND ART GENERATION: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 164
7.7.1.1 Automated Music Composition 164
7.7.1.2 Visual Art 164
7.7.1.3 Graphics Design 165
7.8 EDUCATION AND TRAINING 165
7.8.1 REALISTIC SIMULATIONS FOR TRAINING AND EDUCATION ENABLE LEARNERS TO PRACTICE IN SAFE AND CONTROLLED SETTINGS 165
TABLE 68 EDUCATION AND TRAINING: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 166
TABLE 69 EDUCATION AND TRAINING: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 166
7.9 FINANCE AND ACCOUNTING 166
7.9.1 FINANCIAL MODELS AND SIMULATIONS ALLOW BUSINESSES TO EXPLORE VARIOUS SCENARIOS AND MAKE INFORMED DECISIONS 166
TABLE 70 FINANCE AND ACCOUNTING: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 167
TABLE 71 FINANCE AND ACCOUNTING: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 167
7.9.1.1 Fraud detection and risk assessment 167
7.9.1.2 Investment analysis and financial forecasting 167
7.9.1.3 Compliance monitoring 167
7.10 LEGAL 168
7.10.1 GENERATIVE AI CAN AUTOMATE DOCUMENT GENERATION AND REVIEW, SAVING TIME AND INCREASING ACCURACY IN LEGAL PROCESSES 168
TABLE 72 LEGAL: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 168
TABLE 73 LEGAL: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 168
7.10.1.1 Contact analysis and review 168
7.10.1.2 Legal research and analysis 169
7.10.1.3 Automated document summarization 169
7.10.1.4 Others 169
7.11 CUSTOMER SERVICE AND SUPPORT 170
7.11.1 CONTEXTUALLY RELEVANT AND PERSONALIZED RESPONSES TO CUSTOMER INQUIRIES REDUCE WORKLOAD FOR SUPPORT TEAMS 170
TABLE 74 CUSTOMER SERVICE AND SUPPORT: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 170
TABLE 75 CUSTOMER SERVICE AND SUPPORT: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 170
7.11.1.1 Chatbots 170
7.11.1.2 Voice assistants 171
7.11.1.3 Automated ticket resolution 171
7.12 AUGMENTED REALITY (AR) AND VIRTUAL REALITY (VR) 171
7.12.1 GENERATIVE AI-POWERED AR/VR ENABLING NEW FORMS OF ENTERTAINMENT, TRAINING, AND COMMUNICATION 171
TABLE 76 AUGMENTED REALITY AND VIRTUAL REALITY: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 172
TABLE 77 AUGMENTED REALITY AND VIRTUAL REALITY: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 172
7.12.1.1 Virtual object creation 172
7.12.1.2 Virtual environment creation 173
7.12.1.3 Personalized avatar creation 173
7.12.1.4 Training and simulation 173
7.13 SYNTHETIC DATA GENERATION 174
7.13.1 SYNTHETIC DATA USED HEAVILY FOR VARIOUS TASKS LIKE TRAINING MACHINE LEARNING MODELS AND TESTING ALGORITHMS 174
TABLE 78 SYNTHETIC DATA GENERATION: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 174
TABLE 79 SYNTHETIC DATA GENERATION: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 174
7.13.1.1 Autonomous system training 175
7.13.1.2 Medical imaging 175
7.13.1.3 Cybersecurity 175
7.13.1.4 Product design 175
7.13.1.5 Precision agriculture 175
7.13.1.6 Environmental sustainability 176
7.14 VIDEO EDITING/GENERATION 176
7.14.1 HIGH-QUALITY, REALISTIC VIDEOS AND ANIMATIONS ALLOW FOR NEW FORMS OF STORYTELLING AND COMMUNICATION 176
TABLE 80 VIDEO EDITING/GENERATION: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 176
TABLE 81 VIDEO EDITING/GENERATION: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 177
7.14.1.1 Automated video editing 177
7.14.1.2 Virtual set design 177
7.14.1.3 Special effects and animation 177
7.15 3D MODELING AND RECONSTRUCTION 178
7.15.1 REALISTIC 3D MODELS AND RECONSTRUCTION OF MISSING DATA ENABLING APPLICATIONS LIKE VIRTUAL TRY-ONS AND PRODUCT DESIGN 178
TABLE 82 3D MODELING AND RECONSTRUCTION: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 178
TABLE 83 3D MODELING AND RECONSTRUCTION: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 178
7.15.1.1 Image and texture synthesis 178
7.15.1.2 2D to 3D model generation 179
7.15.1.3 3D model simulations 179
7.16 GAME DESIGN AND CHARACTER PRODUCTION 180
7.16.1 GENERATIVE AI CAN CREATE NOVEL AND ORIGINAL CHARACTERS AND GAME ELEMENTS, ENHANCING CREATIVITY AND DIVERSITY OF GAME DESIGN 180
TABLE 84 GAME DESIGN AND CHARACTER PRODUCTION: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 180
TABLE 85 GAME DESIGN AND CHARACTER PRODUCTION: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 180
7.16.1.1 Procedural content generation 181
7.16.1.2 Non-player character generation 181

8 GENERATIVE AI MARKET, BY VERTICAL 182

8.1 INTRODUCTION 183
8.1.1 VERTICAL: GENERATIVE AI MARKET DRIVERS 183
FIGURE 41 MEDIA & ENTERTAINMENT SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 184
TABLE 86 GENERATIVE AI MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 185
TABLE 87 GENERATIVE AI MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 185
8.2 MEDIA & ENTERTAINMENT 186
8.2.1 EARLY ADOPTER OF GENERATIVE AI DISRUPTION WAVE 186
8.2.2 MEDIA & ENTERTAINMENT: GENERATIVE AI USE CASES 187
FIGURE 42 MEDIA & ENTERTAINMENT: GENERATIVE AI USE CASES 187
TABLE 88 MEDIA & ENTERTAINMENT: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 188
TABLE 89 MEDIA & ENTERTAINMENT: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 188
8.2.2.1 Gaming 188
8.2.2.2 Publishing agencies 189
8.2.2.3 Print & electronic media 189
8.2.2.4 Other media & entertainment applications 190
8.3 TRANSPORTATION & LOGISTICS 190
8.3.1 ROUTE OPTIMIZATION AND TRAFFIC PLANNING THROUGH GENERATIVE TECH TO ATTAIN EFFICIENCY 190
8.3.2 TRANSPORTATION & LOGISTICS: GENERATIVE AI USE CASES 191
FIGURE 43 TRANSPORTATION & LOGISTICS: GENERATIVE AI USE CASES 191
TABLE 90 TRANSPORTATION & LOGISTICS: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 192
TABLE 91 TRANSPORTATION & LOGISTICS: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 192
8.3.2.1 Air 192
8.3.2.2 Road 193
8.3.2.3 Rail 193
8.3.2.4 Maritime 193
8.3.2.5 Third-party logistics (3PL) 194
8.4 MANUFACTURING 194
8.4.1 GENERATIVE AI TO IMPROVE PROTOTYPE DESIGN AND CAPACITY PLANNING IN SMART FACTORIES 194
8.4.2 MANUFACTURING: GENERATIVE AI USE CASES 195
FIGURE 44 MANUFACTURING: GENERATIVE AI USE CASES 195
TABLE 92 MANUFACTURING: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 196
TABLE 93 MANUFACTURING: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 196
8.4.2.1 Discrete manufacturing 196
8.4.2.2 Process manufacturing 197
8.5 HEALTHCARE & LIFE SCIENCES 197
8.5.1 ENTERPRISES RAPIDLY SHIFTING TO SYNTHETICALLY CREATED DATA TO MITIGATE RISKS ASSOCIATED WITH DATA PRIVACY 197
8.5.2 HEALTHCARE & LIFE SCIENCES: GENERATIVE AI USE CASES 198
FIGURE 45 HEALTHCARE & LIFE SCIENCES: GENERATIVE AI USE CASES 198
TABLE 94 HEALTHCARE & LIFE SCIENCES: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 199
TABLE 95 HEALTHCARE & LIFE SCIENCES: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 199
8.5.2.1 Healthcare institutes 199
8.5.2.2 Healthcare device manufacturing 200
8.5.2.3 Pharmaceuticals & life sciences 200
8.5.2.4 Medical research 201
8.6 IT & ITES 201
8.6.1 INCREASE IN CYBERSECURITY AND MINIMIZED COSTS IN BUSINESS FUNCTIONS BY IMPLEMENTING GENERATIVE AI SOLUTIONS 201
8.6.2 IT & ITES: GENERATIVE AI USE CASES 202
FIGURE 46 IT & ITES: GENERATIVE AI USE CASES 202
TABLE 96 IT & ITES: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 202
TABLE 97 IT & ITES: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 203
8.7 CONSTRUCTION & REAL ESTATE 203
8.7.1 INTEGRATION OF GENERATIVE AI TOOLS TO HELP REAL ESTATE FIRMS ATTRACT AND RETAIN TENANTS 203
8.7.2 CONSTRUCTION & REAL ESTATE: GENERATIVE AI USE CASES 204
FIGURE 47 CONSTRUCTION & REAL ESTATE: GENERATIVE AI USE CASES 204
TABLE 98 CONSTRUCTION & REAL ESTATE: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 205
TABLE 99 CONSTRUCTION & REAL ESTATE: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 205
8.8 BFSI 205
8.8.1 GENERATIVE AI SOLUTIONS HELP BFSI SECTOR REDUCE FRAUD, LEVERAGE INTELLIGENT, CUSTOMER-FOCUSED MARKETING 205
8.8.2 BFSI: GENERATIVE AI USE CASES 206
FIGURE 48 BFSI: GENERATIVE AI USE CASES 206
TABLE 100 BFSI: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 207
TABLE 101 BFSI: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 207
8.8.2.1 Banking 207
8.8.2.2 Financial services & fintech 207
8.8.2.3 Insurance 208
8.9 ENERGY & UTILITIES 208
8.9.1 GENERATIVE AI TOOLS IDENTIFY LIKELIHOOD OF OUTAGES AND OFFER QUALITY SERVICES TO RETAIN EXISTING CUSTOMERS 208
8.9.2 ENERGY & UTILITIES: GENERATIVE AI USE CASES 209
FIGURE 49 ENERGY & UTILITIES: GENERATIVE AI USE CASES 209
TABLE 102 ENERGY & UTILITIES: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 209
TABLE 103 ENERGY & UTILITIES: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 210
8.9.2.1 Oil & gas 210
8.9.2.2 Utilities 210
8.9.2.3 Mining 211
8.10 RETAIL & E-COMMERCE 211
8.10.1 GENERATIVE AI TOOLS HELP RETAIL SECTOR OPTIMIZE INVENTORY PLANNING WHILE REDUCING SHELF SHRINKAGE 211
8.10.2 RETAIL & E-COMMERCE: GENERATIVE AI USE CASES 212
FIGURE 50 RETAIL & E-COMMERCE: GENERATIVE AI USE CASES 212
TABLE 104 RETAIL & E-COMMERCE: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 212
TABLE 105 RETAIL & E-COMMERCE: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 213
8.11 GOVERNMENT & DEFENSE 213
8.11.1 LEVERAGING GENERATIVE AI TOOLS FOR THREAT DETECTION AND ENHANCING SURVEILLANCE 213
8.11.2 GOVERNMENT & DEFENSE: GENERATIVE AI USE CASES 214
FIGURE 51 GOVERNMENT & DEFENSE: GENERATIVE AI USE CASES 214
TABLE 106 GOVERNMENT & DEFENSE: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 215
TABLE 107 GOVERNMENT & DEFENSE: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 215
8.11.2.1 Public sector 215
8.11.2.2 Military & defense 216
8.12 OTHER VERTICALS 216
8.12.1 TELECOM SECTOR LEVERAGING GENERATIVE AI TOOLS TO OPTIMIZE NETWORK OPERATIONS AND CUSTOMER SERVICES 216
TABLE 108 OTHER VERTICALS: GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 217
TABLE 109 OTHER VERTICALS: GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 217

9 GENERATIVE AI MARKET, BY REGION 218

9.1 INTRODUCTION 219
FIGURE 52 ASIA PACIFIC GENERATIVE AI MARKET TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 219
FIGURE 53 INDIA TO REGISTER HIGHEST CAGR IN GENERATIVE AI MARKET DURING FORECAST PERIOD 220
TABLE 110 GENERATIVE AI MARKET, BY REGION, 2019–2022 (USD MILLION) 220
TABLE 111 GENERATIVE AI MARKET, BY REGION, 2023–2028 (USD MILLION) 220
9.2 NORTH AMERICA 221
9.2.1 NORTH AMERICA: GENERATIVE AI MARKET DRIVERS 221
9.2.2 NORTH AMERICA: RECESSION IMPACT 221
FIGURE 54 NORTH AMERICA: GENERATIVE AI MARKET SNAPSHOT 222
TABLE 112 NORTH AMERICA: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 222
TABLE 113 NORTH AMERICA: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 223
TABLE 114 NORTH AMERICA: GENERATIVE AI MARKET, BY SOFTWARE, 2019–2022 (USD MILLION) 223
TABLE 115 NORTH AMERICA: GENERATIVE AI MARKET, BY SOFTWARE, 2023–2028 (USD MILLION) 223
TABLE 116 NORTH AMERICA: GENERATIVE AI MARKET, BY SERVICE, 2019–2022 (USD MILLION) 224
TABLE 117 NORTH AMERICA: GENERATIVE AI MARKET, BY SERVICE, 2023–2028 (USD MILLION) 224
TABLE 118 NORTH AMERICA: GENERATIVE AI MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD MILLION) 224
TABLE 119 NORTH AMERICA: GENERATIVE AI MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 224
TABLE 120 NORTH AMERICA: GENERATIVE AI MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 225
TABLE 121 NORTH AMERICA: GENERATIVE AI MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 226
TABLE 122 NORTH AMERICA: GENERATIVE AI MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 226
TABLE 123 NORTH AMERICA: GENERATIVE AI MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 227
TABLE 124 NORTH AMERICA: GENERATIVE AI MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 227
TABLE 125 NORTH AMERICA: GENERATIVE AI MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 227
9.2.3 US 228
9.2.3.1 Rising demand for generative AI majorly contributing to US revenue 228
TABLE 126 US: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 228
TABLE 127 US: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 228
9.2.4 CANADA 229
9.2.4.1 Growing adoption of generative AI solutions by enterprises 229
TABLE 128 CANADA: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 229
TABLE 129 CANADA: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 229
9.3 EUROPE 230
9.3.1 EUROPE: GENERATIVE AI MARKET DRIVERS 230
9.3.2 EUROPE: RECESSION IMPACT 230
TABLE 130 EUROPE: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 231
TABLE 131 EUROPE: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 231
TABLE 132 EUROPE: GENERATIVE AI MARKET, BY SOFTWARE, 2019–2022 (USD MILLION) 232
TABLE 133 EUROPE: GENERATIVE AI MARKET, BY SOFTWARE, 2023–2028 (USD MILLION) 232
TABLE 134 EUROPE: GENERATIVE AI MARKET, BY SERVICE, 2019–2022 (USD MILLION) 232
TABLE 135 EUROPE: GENERATIVE AI MARKET, BY SERVICE, 2023–2028 (USD MILLION) 233
TABLE 136 EUROPE: GENERATIVE AI MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD MILLION) 233
TABLE 137 EUROPE: GENERATIVE AI MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 233
TABLE 138 EUROPE: GENERATIVE AI MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 234
TABLE 139 EUROPE: GENERATIVE AI MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 235
TABLE 140 EUROPE: GENERATIVE AI MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 235
TABLE 141 EUROPE: GENERATIVE AI MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 236
TABLE 142 EUROPE: GENERATIVE AI MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 236
TABLE 143 EUROPE: GENERATIVE AI MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 237
9.3.3 UK 237
9.3.3.1 UK government creating code of practice for generative AI companies 237
TABLE 144 UK: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 238
TABLE 145 UK: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 238
9.3.4 GERMANY 238
9.3.4.1 German government ready to become technology’s global leader by galvanizing artificial intelligence research, development, and application 238
TABLE 146 GERMANY: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 239
TABLE 147 GERMANY: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 239
9.3.5 FRANCE 239
9.3.5.1 Increasing research and educational excellence to drive demand for AI-enabled technologies 239
TABLE 148 FRANCE: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 240
TABLE 149 FRANCE: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 240
9.3.6 ITALY 240
9.3.6.1 Italian researchers built deep learning model that can perform source separation and music generation 240
TABLE 150 ITALY: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 240
TABLE 151 ITALY: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 241
9.3.7 SPAIN 241
9.3.7.1 Spain to lead in training Spanish-large language models 241
TABLE 152 SPAIN: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 241
TABLE 153 SPAIN: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 241
9.3.8 FINLAND 242
9.3.8.1 Finland to integrate generative AI applications into teaching 242
TABLE 154 FINLAND: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 242
TABLE 155 FINLAND: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 242
9.3.9 REST OF EUROPE 243
TABLE 156 REST OF EUROPE: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 243
TABLE 157 REST OF EUROPE: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 243
9.4 ASIA PACIFIC 243
9.4.1 ASIA PACIFIC: GENERATIVE AI MARKET DRIVERS 244
9.4.2 ASIA PACIFIC: RECESSION IMPACT 244
FIGURE 55 ASIA PACIFIC: GENERATIVE AI MARKET SNAPSHOT 245
TABLE 158 ASIA PACIFIC: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 245
TABLE 159 ASIA PACIFIC: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 246
TABLE 160 ASIA PACIFIC: GENERATIVE AI MARKET, BY SOFTWARE, 2019–2022 (USD MILLION) 246
TABLE 161 ASIA PACIFIC: GENERATIVE AI MARKET, BY SOFTWARE, 2023–2028 (USD MILLION) 246
TABLE 162 ASIA PACIFIC: GENERATIVE AI MARKET, BY SERVICE, 2019–2022 (USD MILLION) 247
TABLE 163 ASIA PACIFIC: GENERATIVE AI MARKET, BY SERVICE, 2023–2028 (USD MILLION) 247
TABLE 164 ASIA PACIFIC: GENERATIVE AI MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD MILLION) 247
TABLE 165 ASIA PACIFIC: GENERATIVE AI MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 247
TABLE 166 ASIA PACIFIC: GENERATIVE AI MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 248
TABLE 167 ASIA PACIFIC: GENERATIVE AI MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 249
TABLE 168 ASIA PACIFIC: GENERATIVE AI MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 249
TABLE 169 ASIA PACIFIC: GENERATIVE AI MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 250
TABLE 170 ASIA PACIFIC: GENERATIVE AI MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 250
TABLE 171 ASIA PACIFIC: GENERATIVE AI MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 251
9.4.3 CHINA 251
9.4.3.1 Generative AI technology to be transformative for China’s technology sector 251
TABLE 172 CHINA: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 252
TABLE 173 CHINA: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 252
9.4.4 INDIA 252
9.4.4.1 Launch of Lexi marks major landmark in generative AI development 252
TABLE 174 INDIA: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 253
TABLE 175 INDIA: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 253
9.4.5 JAPAN 253
9.4.5.1 Tokyo-1 to accelerate Japan’s pharma industry 253
TABLE 176 JAPAN: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 253
TABLE 177 JAPAN: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 254
9.4.6 SOUTH KOREA 254
9.4.6.1 South Korea to be key player in fulfilling new global demand for next-generation AI chips 254
TABLE 178 SOUTH KOREA: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 254
TABLE 179 SOUTH KOREA: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 255
9.4.7 SINGAPORE 255
9.4.7.1 Singapore making progress in advancement of generative AI 255
TABLE 180 SINGAPORE: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 255
TABLE 181 SINGAPORE: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 255
9.4.8 AUSTRALIA & NEW ZEALAND 256
9.4.8.1 Australia & New Zealand to explore AI’s potential more broadly 256
TABLE 182 AUSTRALIA & NEW ZEALAND: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 256
TABLE 183 AUSTRALIA & NEW ZEALAND: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 256
9.4.9 REST OF ASIA PACIFIC 257
TABLE 184 REST OF ASIA PACIFIC: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 257
TABLE 185 REST OF ASIA PACIFIC: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 257
9.5 MIDDLE EAST & AFRICA 257
9.5.1 MIDDLE EAST & AFRICA: GENERATIVE AI MARKET DRIVERS 257
9.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 258
TABLE 186 MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 258
TABLE 187 MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 258
TABLE 188 MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY SOFTWARE, 2019–2022 (USD MILLION) 258
TABLE 189 MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY SOFTWARE, 2023–2028 (USD MILLION) 259
TABLE 190 MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY SERVICE, 2019–2022 (USD MILLION) 259
TABLE 191 MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY SERVICE, 2023–2028 (USD MILLION) 259
TABLE 192 MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD MILLION) 259
TABLE 193 MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 260
TABLE 194 MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 260
TABLE 195 MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 261
TABLE 196 MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 261
TABLE 197 MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 262
TABLE 198 MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 262
TABLE 199 MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 263
9.5.3 SAUDI ARABIA 263
9.5.3.1 Major investments by tech giants to bring AI revolution 263
TABLE 200 SAUDI ARABIA: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 263
TABLE 201 SAUDI ARABIA: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 264
9.5.4 UAE 264
9.5.4.1 Adoption of trailblazing technologies for advanced education system to boost market 264
TABLE 202 UAE: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 264
TABLE 203 UAE: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 264
9.5.5 SOUTH AFRICA 265
9.5.5.1 Healthcare vertical to initiate developments in generative AI space 265
TABLE 204 SOUTH AFRICA: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 265
TABLE 205 SOUTH AFRICA: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 265
9.5.6 ISRAEL 266
9.5.6.1 Strong cluster of generative AI startups to lead to market growth 266
TABLE 206 ISRAEL: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 266
TABLE 207 ISRAEL: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 266
9.5.7 REST OF MIDDLE EAST & AFRICA 266
TABLE 208 REST OF MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 267
TABLE 209 REST OF MIDDLE EAST & AFRICA: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 267
9.6 LATIN AMERICA 267
9.6.1 LATIN AMERICA: GENERATIVE AI MARKET DRIVERS 268
9.6.2 LATIN AMERICA: RECESSION IMPACT 268
TABLE 210 LATIN AMERICA: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 268
TABLE 211 LATIN AMERICA: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 268
TABLE 212 LATIN AMERICA: GENERATIVE AI MARKET, BY SOFTWARE, 2019–2022 (USD MILLION) 269
TABLE 213 LATIN AMERICA: GENERATIVE AI MARKET, BY SOFTWARE, 2023–2028 (USD MILLION) 269
TABLE 214 LATIN AMERICA: GENERATIVE AI MARKET, BY SERVICE, 2019–2022 (USD MILLION) 269
TABLE 215 LATIN AMERICA: GENERATIVE AI MARKET, BY SERVICE, 2023–2028 (USD MILLION) 270
TABLE 216 LATIN AMERICA: GENERATIVE AI MARKET, BY PROFESSIONAL SERVICE, 2019–2022 (USD MILLION) 270
TABLE 217 LATIN AMERICA: GENERATIVE AI MARKET, BY PROFESSIONAL SERVICE, 2023–2028 (USD MILLION) 270
TABLE 218 LATIN AMERICA: GENERATIVE AI MARKET, BY APPLICATION, 2019–2022 (USD MILLION) 271
TABLE 219 LATIN AMERICA: GENERATIVE AI MARKET, BY APPLICATION, 2023–2028 (USD MILLION) 272
TABLE 220 LATIN AMERICA: GENERATIVE AI MARKET, BY VERTICAL, 2019–2022 (USD MILLION) 272
TABLE 221 LATIN AMERICA: GENERATIVE AI MARKET, BY VERTICAL, 2023–2028 (USD MILLION) 273
TABLE 222 LATIN AMERICA: GENERATIVE AI MARKET, BY COUNTRY, 2019–2022 (USD MILLION) 273
TABLE 223 LATIN AMERICA: GENERATIVE AI MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 273
9.6.3 BRAZIL 274
9.6.3.1 Establishment of cloud region to propel market 274
TABLE 224 BRAZIL: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 274
TABLE 225 BRAZIL: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 274
9.6.4 MEXICO 275
9.6.4.1 Use of ChatGPT by Mexican Bank Banorte to create growth opportunities 275
TABLE 226 MEXICO: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 275
TABLE 227 MEXICO: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 275
9.6.5 ARGENTINA 275
9.6.5.1 Inflation to affect market 275
TABLE 228 ARGENTINA: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 276
TABLE 229 ARGENTINA: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 276
9.6.6 REST OF LATIN AMERICA 276
TABLE 230 REST OF LATIN AMERICA: GENERATIVE AI MARKET, BY OFFERING, 2019–2022 (USD MILLION) 276
TABLE 231 REST OF LATIN AMERICA: GENERATIVE AI MARKET, BY OFFERING, 2023–2028 (USD MILLION) 276

10 COMPETITIVE LANDSCAPE 277

10.1 OVERVIEW 277
10.2 KEY STRATEGIES ADOPTED BY MAJOR PLAYERS 277
TABLE 232 OVERVIEW OF STRATEGIES ADOPTED BY KEY GENERATIVE AI VENDORS 277
10.3 REVENUE ANALYSIS 279
10.3.1 HISTORIC REVENUE ANALYSIS 280
FIGURE 56 HISTORIC REVENUE ANALYSIS OF TOP FIVE PLAYERS, 2020–2022 (USD MILLION) 280
10.4 MARKET SHARE ANALYSIS 281
FIGURE 57 MARKET SHARE ANALYSIS FOR KEY COMPANIES IN 2022 281
TABLE 233 GENERATIVE AI MARKET: DEGREE OF COMPETITION 282
10.5 COMPANY EVALUATION QUADRANT 282
10.5.1 STARS 282
10.5.2 EMERGING LEADERS 282
10.5.3 PERVASIVE PLAYERS 283
10.5.4 PARTICIPANTS 283
FIGURE 58 GENERATIVE AI MARKET: COMPANY EVALUATION QUADRANT, 2022 283
10.6 COMPETITIVE BENCHMARKING 284
TABLE 234 GENERATIVE AI MARKET: PRODUCT FOOTPRINT ANALYSIS OF KEY PLAYERS, 2022 284
TABLE 235 GENERATIVE AI MARKET: PRODUCT FOOTPRINT ANALYSIS OF OTHER KEY PLAYERS, 2022 284
10.7 STARTUP/SME EVALUATION QUADRANT 285
10.7.1 PROGRESSIVE COMPANIES 285
10.7.2 RESPONSIVE COMPANIES 285
10.7.3 DYNAMIC COMPANIES 285
10.7.4 STARTING BLOCKS 285
FIGURE 59 STARTUP/SME GENERATIVE AI PLAYERS: COMPANY EVALUATION QUADRANT, 2022 286
10.8 STARTUP/SME COMPETITIVE BENCHMARKING 287
TABLE 236 GENERATIVE AI MARKET: DETAILED LIST OF KEY STARTUPS/SMES 287
TABLE 237 GENERATIVE AI MARKET: PRODUCT FOOTPRINT ANALYSIS OF STARTUP/SME PLAYERS, 2022 288
10.9 GENERATIVE AI PRODUCT LANDSCAPE 289
FIGURE 60 GENERATIVE AI: TOP TRENDING PRODUCTS 289
10.9.1 TRENDING TEXT-BASED GENERATIVE AI PRODUCTS 290
TABLE 238 COMPARATIVE ANALYSIS OF TRENDING TEXT-BASED GENERATIVE AI PRODUCTS 290
10.9.1.1 CHATGPT 290
10.9.1.2 BING 291
10.9.1.3 BARD 291
10.9.1.4 YOUCHAT 291
10.9.1.5 CHARACTER.AI 291
10.9.2 TRENDING IMAGE-BASED GENERATIVE AI PRODUCTS 292
TABLE 239 COMPARATIVE ANALYSIS OF TRENDING IMAGE-BASED GENERATIVE AI PRODUCTS 292
10.9.2.1 DALL-E 292
10.9.2.2 CRAIYON 292
10.9.2.3 MIDJOURNEY 293
10.9.2.4 STABLE DIFFUSION 293
10.9.2.5 NIGHTCAFE 293
10.9.3 TRENDING VIDEO-BASED GENERATIVE AI PRODUCTS 293
TABLE 240 COMPARATIVE ANALYSIS OF TRENDING VIDEO-BASED GENERATIVE AI PRODUCTS 293
10.9.3.1 SYNTHESIA 294
10.9.3.2 LUMEN5 294
10.9.3.3 ELAI 294
10.9.3.4 FLEXCLIP 294
10.9.3.5 VEED.IO 294
10.9.4 TRENDING CODE-BASED GENERATIVE AI PRODUCTS 295
TABLE 241 COMPARATIVE ANALYSIS OF TRENDING CODE-BASED GENERATIVE AI PRODUCTS 295
10.9.4.1 CODEX 295
10.9.4.2 PYCHARM 295
10.9.4.3 TABNINE 296
10.9.4.4 CODOTA 296
10.9.4.5 SOURCEAI 296
10.9.5 TRENDING AUDIO-BASED GENERATIVE AI PRODUCTS 296
TABLE 242 COMPARATIVE ANALYSIS OF TRENDING AUDIO-BASED GENERATIVE AI PRODUCTS 296
10.9.5.1 SPEECHIFY 297
10.9.5.2 PLAY.HT 297
10.9.5.3 MURF 297
10.9.5.4 AIVA 297
10.9.5.5 OPENAI JUKEBOX 297
10.9.6 OTHER TRENDING GENERATIVE AI PRODUCTS 298
10.9.6.1 VUE.AI 298
10.9.6.2 SYTE 298
10.9.6.3 ARTOMATIX 298
10.9.6.4 CLARA.IO 298
10.9.6.5 MATTERPORT 298
10.9.7 VALUATION AND FINANCIAL METRICS OF KEY GENERATIVE AI VENDORS 299
TABLE 243 VALUATION AND FINANCIAL METRICS OF KEY GENERATIVE AI VENDORS 299
10.10 COMPETITIVE SCENARIO AND TRENDS 300
10.10.1 PRODUCT LAUNCHES AND ENHANCEMENTS 300
TABLE 244 NEW SERVICE/SOLUTION LAUNCHES, 2021–2023 300
10.10.2 DEALS 304
TABLE 245 DEALS, 2021–2023 304

11 COMPANY PROFILES 309

11.1 INTRODUCTION 309
(Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View)*
11.2 KEY PLAYERS 309
11.2.1 MICROSOFT 309
TABLE 246 MICROSOFT: BUSINESS OVERVIEW 310
FIGURE 61 MICROSOFT: COMPANY SNAPSHOT 310
TABLE 247 MICROSOFT: SOLUTIONS/SERVICES OFFERED 311
TABLE 248 MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS 311
TABLE 249 MICROSOFT: DEALS 312
11.2.2 AWS 314
TABLE 250 AWS: BUSINESS OVERVIEW 314
FIGURE 62 AWS: COMPANY SNAPSHOT 314
TABLE 251 AWS: SOLUTIONS/SERVICES OFFERED 315
TABLE 252 AWS: PRODUCT LAUNCHES AND ENHANCEMENTS 315
TABLE 253 AWS: DEALS 316
11.2.3 GOOGLE 318
TABLE 254 GOOGLE: BUSINESS OVERVIEW 318
FIGURE 63 GOOGLE: COMPANY SNAPSHOT 319
TABLE 255 GOOGLE: SOLUTIONS/SERVICES OFFERED 319
TABLE 256 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS 320
TABLE 257 GOOGLE: DEALS 320
11.2.4 ADOBE 322
TABLE 258 ADOBE: BUSINESS OVERVIEW 322
FIGURE 64 ADOBE: COMPANY SNAPSHOT 323
TABLE 259 ADOBE: SOLUTIONS/SERVICES OFFERED 323
TABLE 260 ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS 324
TABLE 261 ADOBE: DEALS 324
11.2.5 IBM 327
TABLE 262 IBM: BUSINESS OVERVIEW 327
FIGURE 65 IBM: COMPANY SNAPSHOT 328
TABLE 263 IBM: SOLUTIONS/SERVICES OFFERED 328
TABLE 264 IBM: PRODUCT LAUNCHES AND ENHANCEMENTS 329
TABLE 265 IBM: DEALS 329
11.2.6 OPENAI 332
TABLE 266 OPENAI: BUSINESS OVERVIEW 332
TABLE 267 OPENAI: SOLUTIONS/SERVICES OFFERED 333
TABLE 268 OPENAI: PRODUCT LAUNCHES AND ENHANCEMENTS 333
TABLE 269 OPENAI: DEALS 334
11.2.7 META 337
TABLE 270 META: BUSINESS OVERVIEW 337
FIGURE 66 META: COMPANY SNAPSHOT 338
TABLE 271 META: SOLUTIONS/SERVICES OFFERED 338
TABLE 272 META: PRODUCT LAUNCHES AND ENHANCEMENTS 339
TABLE 273 META: DEALS 339
11.2.8 INSILICO MEDICINE 341
TABLE 274 INSILICO MEDICINE: BUSINESS OVERVIEW 341
TABLE 275 INSILICO MEDICINE: SOLUTIONS/SERVICES OFFERED 341
TABLE 276 INSILICO MEDICINE: PRODUCT LAUNCHES AND ENHANCEMENTS 342
TABLE 277 INSILICO MEDICINE: DEALS 342
11.2.9 SIMPLIFIED 344
11.2.10 GENIE AI 345
11.2.11 LIGHTRICKS 345
11.2.12 LUMEN5 346
11.2.13 GIPHY 346
11.2.14 DIALPAD 347
11.2.15 PERSADO 347
11.2.16 CODACY 348
11.3 STARTUP/SME PROFILES 348
11.3.1 PAIGE.AI 348
11.3.2 RIFFUSION 349
11.3.3 PLAY.HT 349
11.3.4 SPEECHIFY 350
11.3.5 MEDIA.IO 350
11.3.6 MIDJOURNEY 351
11.3.7 FIREFLIES 351
11.3.8 BRANDMARK.IO 352
11.3.9 MORPHIS TECHNOLOGIES 352
11.3.10 SYNTHESIA 353
11.3.11 MOSTLY AI 353
11.3.12 VEESUAL 354
11.3.13 DEEP AI 354
11.3.14 GALILEO 355
11.3.15 EXCEL FORMULA BOT 355
11.3.16 JETBRAINS 356
11.3.17 CHARACTER.AI 356
11.4 OPEN-SOURCE COMPANIES 357
11.4.1 GFP-GAN 357
11.4.2 FONTJOY 357
11.4.3 ELEUTHERAI 358
11.4.4 STARRYAI 358
11.4.5 MAGIC STUDIO 359
*Details on Business Overview, Products/Solutions/Services offered, Recent Developments, MnM View might not be captured in case of unlisted companies.

12 ADJACENT AND RELATED MARKETS 360

12.1 CONVERSATIONAL AI MARKET 360
12.1.1 MARKET DEFINITION 360
12.1.2 MARKET OVERVIEW 360
12.1.2.1 Conversational AI market, by component 360
TABLE 278 CONVERSATIONAL AI MARKET, BY COMPONENT, 2016–2020 (USD MILLION) 360
TABLE 279 CONVERSATIONAL AI MARKET, BY COMPONENT, 2021–2026 (USD MILLION) 361
TABLE 280 CONVERSATIONAL AI MARKET, BY SERVICE, 2016–2020 (USD MILLION) 361
TABLE 281 CONVERSATIONAL AI MARKET, BY SERVICE, 2021–2026 (USD MILLION) 361
12.1.2.2 Conversational AI market, by type 361
TABLE 282 CONVERSATIONAL AI MARKET, BY TYPE, 2016–2020 (USD MILLION) 362
TABLE 283 CONVERSATIONAL AI MARKET, BY TYPE, 2021–2026 (USD MILLION) 362
12.1.2.3 Conversational AI market, by deployment mode 362
TABLE 284 CONVERSATIONAL AI MARKET, BY DEPLOYMENT MODE, 2016–2020 (USD MILLION) 362
TABLE 285 CONVERSATIONAL AI MARKET, BY DEPLOYMENT MODE, 2021–2026 (USD MILLION) 362
12.1.2.4 Conversational AI market, by organization size 363
TABLE 286 CONVERSATIONAL AI MARKET, BY ORGANIZATION SIZE, 2016–2020 (USD MILLION) 363
TABLE 287 CONVERSATIONAL AI MARKET, BY ORGANIZATION SIZE, 2021–2026 (USD MILLION) 363
12.1.2.5 Conversational AI market, by mode of integration 363
TABLE 288 CONVERSATIONAL AI MARKET, BY MODE OF INTEGRATION, 2016–2020 (USD MILLION) 364
TABLE 289 CONVERSATIONAL AI MARKET, BY MODE OF INTEGRATION, 2021–2026 (USD MILLION) 364
12.1.2.6 Conversational AI market, by technology 364
TABLE 290 CONVERSATIONAL AI MARKET, BY TECHNOLOGY, 2016–2020 (USD MILLION) 364
TABLE 291 CONVERSATIONAL AI MARKET, BY TECHNOLOGY, 2021–2026 (USD MILLION) 365
12.1.2.7 Conversational AI market, by business function 365
TABLE 292 CONVERSATIONAL AI MARKET, BY BUSINESS FUNCTION, 2016–2020 (USD MILLION) 365
TABLE 293 CONVERSATIONAL AI MARKET, BY BUSINESS FUNCTION, 2021–2026 (USD MILLION) 365
12.1.2.8 Conversational AI market, by vertical 366
TABLE 294 CONVERSATIONAL AI MARKET, BY VERTICAL, 2016–2020 (USD MILLION) 366
TABLE 295 CONVERSATIONAL AI MARKET, BY VERTICAL, 2021–2026 (USD MILLION) 366
12.1.2.9 Conversational AI market, by region 367
TABLE 296 CONVERSATIONAL AI MARKET, BY REGION, 2016–2020 (USD MILLION) 367
TABLE 297 CONVERSATIONAL AI MARKET, BY REGION, 2021–2026 (USD MILLION) 367
12.2 CHATBOT MARKET 368
12.2.1 MARKET DEFINITION 368
12.2.2 MARKET OVERVIEW 368
12.2.2.1 Chatbot market, by component 368
TABLE 298 CHATBOT MARKET, BY COMPONENT, 2015–2019 (USD MILLION) 368
TABLE 299 CHATBOT MARKET, BY COMPONENT, 2020–2026 (USD MILLION) 369
TABLE 300 CHATBOT MARKET, BY SOLUTION, 2015–2019 (USD MILLION) 369
TABLE 301 CHATBOT MARKET, BY SOLUTION, 2020–2026 (USD MILLION) 369
TABLE 302 CHATBOT MARKET, BY SERVICE, 2015–2019 (USD MILLION) 369
TABLE 303 CHATBOT MARKET, BY SERVICE, 2020–2026 (USD MILLION) 370
TABLE 304 PROFESSIONAL SERVICES: CHATBOT MARKET, BY TYPE, 2015–2019 (USD MILLION) 370
TABLE 305 PROFESSIONAL SERVICES: CHATBOT MARKET, BY TYPE, 2020–2026 (USD MILLION) 370
12.2.2.2 Chatbot market, by type 370
TABLE 306 CHATBOT MARKET, BY TYPE, 2015–2019 (USD MILLION) 371
TABLE 307 CHATBOT MARKET, BY TYPE, 2020–2026 (USD MILLION) 371
12.2.2.3 Chatbot market, by deployment mode 371
TABLE 308 CHATBOT MARKET, BY DEPLOYMENT MODE, 2015–2019 (USD MILLION) 371
TABLE 309 CHATBOT MARKET, BY DEPLOYMENT MODE, 2020–2026 (USD MILLION) 371
12.2.2.4 Chatbot market, by channel integration 372
TABLE 310 CHATBOT MARKET, BY CHANNEL INTEGRATION, 2015–2019 (USD MILLION) 372
TABLE 311 CHATBOT MARKET, BY CHANNEL INTEGRATION, 2020–2026 (USD MILLION) 372
12.2.2.5 Chatbot market, by organization size 372
TABLE 312 CHATBOT MARKET, BY ORGANIZATION SIZE, 2015–2019 (USD MILLION) 373
TABLE 313 CHATBOT MARKET, BY ORGANIZATION SIZE, 2020–2026 (USD MILLION) 373
12.2.2.6 Chatbot market, by business function 373
TABLE 314 CHATBOT MARKET, BY BUSINESS FUNCTION, 2015–2019 (USD MILLION) 373
TABLE 315 CHATBOT MARKET, BY BUSINESS FUNCTION, 2020–2026 (USD MILLION) 374
12.2.2.7 Chatbot market, by application 374
TABLE 316 CHATBOT MARKET, BY APPLICATION, 2015–2019 (USD MILLION) 374
TABLE 317 CHATBOT MARKET, BY APPLICATION, 2020–2026 (USD MILLION) 375
12.2.2.8 Chatbot market, by vertical 375
TABLE 318 CHATBOT MARKET, BY VERTICAL, 2015–2019 (USD MILLION) 375
TABLE 319 CHATBOT MARKET, BY VERTICAL, 2020–2026 (USD MILLION) 376
12.2.2.9 Chatbot market, by region 376
TABLE 320 CHATBOT MARKET, BY REGION, 2015–2019 (USD MILLION) 376
TABLE 321 CHATBOT MARKET, BY REGION, 2020–2026 (USD MILLION) 377

13 APPENDIX 378

13.1 DISCUSSION GUIDE 378
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 382
13.3 CUSTOMIZATION OPTIONS 384
13.4 RELATED REPORTS 384
13.5 AUTHOR DETAILS 385