出版：MarketsandMarkets（マーケッツアンドマーケッツ） 出版年月：2023年5月
没入型分析市場 : 提供内容 (ハードウェア、ソリューション、サービス)、最終用途産業 (ヘルスケア、建設、自動車、輸送、メディア、エンターテイメント)、用途、地域別 – 2028年までの世界予測
Immersive Analytics Market by Offering (Hardware, Solutions, Services), End-use Industry (Healthcare, Construction, Automotive & Transportation, Media & Entertainment), Application, and Region – Global Forecast to 2028
| ページ数 | 199 |
| 図表数 | 176 |
| 種別 | 英文調査報告書 |
| 価格 |
MarketsandMarkets forecasts the immersive analytics market size is projected to grow from USD 0.8 billion in 2023 to USD 6.7 billion by 2028, at a CAGR of 51.7% during the forecast period. The rising demand for analyzing and understanding heterogeneous data with data visualization tools will drive the growth of the immersive analytics market. Analyzing heterogeneous data can also offer advantages as it can provide a more comprehensive understanding of a complex system or issue, leading to better decision-making and insights.
“By Hardware, the Sensors & Controllers segment is expected to grow with the highest CAGR during the forecast period”
Sensors and controllers play vital roles in enhancing immersive analytics. Sensors gather information about the user’s surroundings and physical state, while controllers enable users to interact with the immersive environment. The collected data and interaction can be leveraged to enhance the user’s experience and create more engaging and informative analytics. Positional tracking sensors track the user’s movements and position, while handheld controllers enable users to manipulate and select virtual objects. Gesture recognition technology interprets hand gestures and body movements, while eye tracking monitors the user’s gaze. Voice recognition allows for interaction through voice commands.
“By service, the managed services segment is expected to grow with the highest CAGR during the forecast period”
Managed services are important as they are specifically related to client experiences. A technological domain requires well-delivered managed services. The services offered must fit perfectly into the client’s environment. Technical expertise, service consistency, and flexibility must be provided by vendors regardless of the client’s location. Managed service providers offer technical expertise, consistency, and flexibility, regardless of the client’s location. They deal with all the pre-and post-deployment questions and needs of clients.“Asia Pacific is expected to have the largest market share during the forecast period”
Companies operating in this region will benefit from flexible economic conditions, the industrialization-and globalization-motivated policies of governments, and the expanding digitalization and technological adoption, all of which are expected to have a huge impact on the business community in the region. The growth of the immersive analytics market is anticipated to be fueled by the surge in urbanization in the region. Asia Pacific has a significant technology adoption rate and is expected to record the highest growth rate in the immersive analytics market over the next few years.
Breakdown of primaries
The study contains insights from various industry experts, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:
• By Company Type: Tier 1 – 35%, Tier 2 – 39%, and Tier 3 – 26%
• By Designation: C-level –25%, D-level – 35%, and Others – 40%
• By Region: North America – 38%, Europe – 40%, Asia Pacific – 21%, RoW- 1%
The major players in the immersive analytics market are IBM (US), Microsoft (US), SAP (Germany), Google (US), TIBCO (US), HPE (US), Magic Leap (US), Accenture (Ireland), HTC (Taiwan), Meta (US), Tableau (US), Kognitiv Spark (Canada), Aventior (US), Immersion Analytics (US), BadVR (US), Virtualitics (US), Softcare Studios (Italy), JuJu Immersive (UK), ARSOME Technology (US), Varjo (Finland), Cognitive3D (Canada), SenseGlove (Netherlands), DPVR (China), PICO (US), Reply (Italy). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and product enhancements, and acquisitions to expand their footprint in the immersive analytics market.
Research Coverage
The market study covers the immersive analytics market size across different segments. It aims at estimating the market size and the growth potential across different segments, including offering, end-use industry, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants with information on the closest approximations of the immersive analytics market’s revenue numbers and subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market’s pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
Analysis of key drivers (Advancement in immersive technology and increasing digitalization, the large amount and complexity of the data available for analysis will increase the demand of immersive analytics market, the rising demand to analyze and understand heterogeneous data with data visualization tools, growing adoption of Head-Mounted Displays (HMDs) for 3D data visualization), restraints (High cost to deploy infrastructure required for immersive analytics), opportunities (Immersive analytics will help to generate new revenue streams for businesses, increasing demand of IoT and will create huge potential for immersive analytics, adoption of immersive analytics will enable firms to provide more personalized customer experience), and challenges (Complex data ecosystem leading to data breaches and security issues, lack of analytical knowledge among the workforces) influencing the growth of the immersive analytics market.
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the immersive analytics market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the immersive analytics market across varied regions
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the immersive analytics market.
Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like IBM (US), Microsoft (US), SAP (Germany), Google (US), TIBCO (US), HPE (US), Magic Leap (US), Accenture (Ireland), HTC (Taiwan), Meta (US), Tableau (US), Kognitiv Spark (Canada), Aventior (US), Immersion Analytics (US), BadVR (US), Virtualitics (US), Softcare Studios (Italy), JuJu Immersive (UK), ARSOME Technology (US), Varjo (Finland), Cognitive3D (Canada), SenseGlove (Netherlands), DPVR (China), PICO (US), Reply (Italy).
目次
1 INTRODUCTION 22
1.1 STUDY OBJECTIVES 22
1.2 MARKET DEFINITION 22
1.3 STUDY SCOPE 23
1.3.1 MARKET SCOPE 23
FIGURE 1 MARKET SEGMENTATION 23
1.3.2 REGIONS COVERED 23
1.3.3 INCLUSIONS AND EXCLUSIONS 24
1.3.4 YEARS CONSIDERED 24
1.4 CURRENCY CONSIDERED 25
TABLE 1 USD EXCHANGE RATE, 2020–2022 25
1.5 STAKEHOLDERS 25
2 RESEARCH METHODOLOGY 26
2.1 RESEARCH DATA 26
FIGURE 2 IMMERSIVE ANALYTICS MARKET: RESEARCH DESIGN 26
2.1.1 SECONDARY DATA 27
2.1.1.1 Secondary sources 27
2.1.2 PRIMARY DATA 27
2.1.2.1 Primary interviews with experts 28
2.1.2.2 List of key primary interview participants 28
2.1.2.3 Breakdown of primary interviews 28
2.1.2.4 Primary sources 29
2.1.2.5 Key industry insights 29
2.2 MARKET SIZE ESTIMATION 29
FIGURE 3 APPROACH USED FOR MARKET SIZE ESTIMATION 30
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY (APPROACH 1): SUPPLY-SIDE ANALYSIS OF REVENUE FROM PLATFORMS AND SERVICES 30
2.2.1 BOTTOM-UP APPROACH 31
FIGURE 5 BOTTOM-UP APPROACH 31
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY (APPROACH 1), BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE OF IMMERSIVE ANALYTICS VENDORS 31
2.2.2 TOP-DOWN APPROACH 32
FIGURE 7 TOP-DOWN APPROACH 32
2.2.3 MARKET ESTIMATION: DEMAND-SIDE ANALYSIS 33
FIGURE 8 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 33
2.3 DATA TRIANGULATION 34
FIGURE 9 DATA TRIANGULATION 34
2.4 FACTOR ANALYSIS 35
TABLE 2 FACTOR ANALYSIS 35
2.5 RESEARCH ASSUMPTIONS 35
2.6 LIMITATIONS AND RISK ASSESSMENT 36
FIGURE 10 LIMITATIONS 36
2.7 RECESSION IMPACT 36
3 EXECUTIVE SUMMARY 37
FIGURE 11 IMMERSIVE ANALYTICS MARKET, 2023–2028 (USD MILLION) 37
FIGURE 12 IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023 VS. 2028 (USD MILLION) 38
FIGURE 13 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023 VS. 2028 (USD MILLION) 38
FIGURE 14 IMMERSIVE ANALYTICS MARKET, BY REGION, 2023 39
4 PREMIUM INSIGHTS 40
4.1 IMMERSIVE ANALYTICS MARKET OVERVIEW 40
FIGURE 15 INCREASING USE OF DIGITALIZED PLATFORMS TO DRIVE MARKET GROWTH 40
4.2 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY SERVICE AND END-USE INDUSTRY (2023) 40
FIGURE 16 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE 40
4.3 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY OFFERING AND END-USE INDUSTRY (2023) 41
FIGURE 17 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE 41
4.4 EUROPE: IMMERSIVE ANALYTICS MARKET, BY OFFERING AND END-USE INDUSTRY (2023) 41
FIGURE 18 PROFESSIONAL SERVICES SEGMENT TO ACCOUNT FOR LARGER MARKET SIZE 41
4.5 GEOGRAPHICAL SNAPSHOT OF IMMERSIVE ANALYTICS MARKET 42
FIGURE 19 ASIA PACIFIC TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD 42
5 MARKET OVERVIEW AND INDUSTRY TRENDS 43
5.1 MARKET OVERVIEW 43
5.2 MARKET DYNAMICS 43
FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: IMMERSIVE ANALYTICS MARKET 43
5.2.1 DRIVERS 44
5.2.1.1 Advancements in immersive technology and increasing digitalization 44
5.2.1.2 Large amount and complexity of data available for analysis to increase demand 44
5.2.1.3 Rising demand to analyze and understand heterogeneous data with data visualization tools 44
5.2.1.4 Growing adoption of head-mounted displays for 3D data visualization 45
5.2.2 RESTRAINTS 45
5.2.2.1 High cost to deploy infrastructure required for immersive analytics 45
5.2.3 OPPORTUNITIES 45
5.2.3.1 Immersive analytics to generate new revenue streams for businesses 45
5.2.3.2 Increasing demand for IoT to create huge potential for immersive analytics 46
5.2.3.3 Adoption of immersive analytics to enable firms to provide more personalized customer experience 46
5.2.4 CHALLENGES 46
5.2.4.1 Complex data ecosystem to lead to data breaches and security issues 46
5.2.4.2 Lack of analytical knowledge in workforce 47
5.3 HISTORY OF IMMERSIVE ANALYTICS 47
FIGURE 21 EVOLUTION OF IMMERSIVE ANALYTICS 47
5.4 ECOSYSTEM ANALYSIS 48
FIGURE 22 IMMERSIVE MARKET: ECOSYSTEM 48
TABLE 3 IMMERSIVE ANALYTICS MARKET: ECOSYSTEM 48
5.5 VALUE CHAIN ANALYSIS 50
FIGURE 23 IMMERSIVE ANALYTICS MARKET: VALUE CHAIN ANALYSIS 50
5.6 PRICING ANALYSIS 51
5.6.1 AVERAGE SELLING PRICE OF KEY PLAYERS, BY OFFERING 51
TABLE 4 PRICING MODELS AND INDICATIVE PRICE POINTS, 2022–2023 51
5.6.2 AVERAGE SELLING PRICE TREND 51
5.7 TECHNOLOGY ANALYSIS 52
5.7.1 RELATED TECHNOLOGIES 52
5.7.1.1 Virtual reality 52
5.7.1.2 Augmented reality 52
5.7.1.3 Mixed reality 53
5.7.1.4 Haptic technology 53
5.7.1.5 Machine learning and artificial intelligence 53
5.7.1.6 3D modeling and animation 53
5.7.2 IMPACT OF IMMERSIVE ANALYTICS ON ADJACENT TECHNOLOGIES 54
5.8 INDUSTRY USE CASES 54
5.8.1 USE CASE 1: TOYOTA COLLABORATED WITH MICROSOFT TO CREATE IMMERSIVE AND ENGAGING WORKING EXPERIENCE 54
5.8.2 USE CASE 2: AUDI TO PROVIDE NEW DRIVING EXPERIENCE TO PASSENGERS WITH IMMERSIVE TOOLS 55
5.8.3 USE CASE 4: REMOTESPARK TO HELP WORKERS TO RESOLVE REPAIR AND MAINTENANCE ISSUES REMOTELY 55
5.8.4 USE CASE 6: CANNON DESIGN SELECTED VIVE AND NVIDIA TO ENABLE REMOTE MEETINGS WITH COLLABORATIVE MULTI-USER SUPPORT 56
5.9 PATENT ANALYSIS 56
5.9.1 DOCUMENT OF PATENTS 57
TABLE 5 PATENTS FILED, 2018–2023 57
5.9.2 INNOVATION AND PATENT APPLICATIONS 57
FIGURE 24 TOTAL NUMBER OF PATENTS GRANTED, 2018–2023 57
FIGURE 25 TOP 10 COMPANIES WITH HIGHEST NUMBER OF PATENT APPLICATIONS 57
TABLE 6 TOP 10 PATENT OWNERS IN IMMERSIVE ANALYTICS MARKET, 2018–2023 58
TABLE 7 LIST OF FEW PATENTS IN IMMERSIVE ANALYTICS MARKET, 2018–2023 58
FIGURE 26 TRENDS/DISRUPTIONS IMPACTING BUYERS/CLIENTS OF IMMERSIVE ANALYTICS MARKET 59
5.10 PORTER’S FIVE FORCES ANALYSIS 59
TABLE 8 IMMERSIVE ANALYTICS MARKET: PORTER’S FIVE FORCES MODEL 59
5.10.1 THREAT OF NEW ENTRANTS 60
5.10.2 THREAT OF SUBSTITUES 60
5.10.3 BARGAINING POWER OF BUYERS 60
5.10.4 BARGAINING POWER OF SUPPLIERS 60
5.10.5 INTENSITY OF COMPETITIVE RIVALRY 60
5.11 REGULATORY LANDSCAPE 61
TABLE 9 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 61
TABLE 10 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 61
TABLE 11 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 62
TABLE 12 MIDDLE EAST AND AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 62
TABLE 13 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 63
5.11.1 ISO/TC 184/SC 4 63
5.11.2 ISO/ TC 184 63
5.11.3 GENERAL PERSONAL DATA PROTECTION LAW (GPDP) 63
5.11.4 AUSTRALIAN DIGITAL CURRENCY COMMERCE ASSOCIATION (ADCCA) 63
5.11.5 DIGITAL SIGNATURE ACT 64
5.11.6 GDPR 64
5.11.7 FINANCIAL SERVICES MODERNIZATION ACT 64
5.11.8 SOX ACT 64
5.11.9 PAYMENT CARD INDUSTRY-DATA SECURITY STANDARD 64
5.11.10 HEALTH INSURANCE PORTABILITY AND ACCOUNTABILITY ACT 64
5.11.11 FEDERAL INFORMATION SECURITY MANAGEMENT ACT 65
5.12 KEY STAKEHOLDERS AND BUYING CRITERIA 65
5.12.1 KEY STAKEHOLDERS IN BUYING PROCESS 65
FIGURE 27 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 65
TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS 65
5.12.2 BUYING CRITERIA 66
FIGURE 28 KEY BUYING CRITERIA 66
TABLE 15 KEY BUYING CRITERIA 66
5.13 KEY CONFERENCES AND EVENTS, 2023–2024 66
TABLE 16 IMMERSIVE ANALYTICS MARKET: DETAILED LIST OF CONFERENCES AND EVENTS 67
5.14 BEST PRACTICES IN IMMERSIVE ANALYTICS MARKET 68
5.15 FUTURE DIRECTIONS OF IMMERSIVE ANALYTICS MARKET LANDSCAPE 68
5.15.1 IMMERSIVE TECHNOLOGY ROADMAP TILL 2030 69
5.15.1.1 Short-term roadmap (2023-2025) 69
5.15.1.2 Mid-term roadmap (2026-2028) 69
5.15.1.3 Long-term roadmap (2029-2030) 69
6 IMMERSIVE ANALYTICS MARKET, BY OFFERING 71
6.1 INTRODUCTION 72
6.1.1 OFFERING: IMMERSIVE ANALYTICS MARKET DRIVERS 72
FIGURE 29 SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 72
TABLE 17 IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 73
6.2 HARDWARE 73
6.2.1 ORGANIZATIONS TO ADOPT NEW HARDWARE DEVICES TO IMPROVE DATA VISUALIZATION IN 3D 73
TABLE 18 IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 73
6.2.2 AR/VR/MR HEADSETS 74
6.2.2.1 Viewing medical scans while performing surgery to drive need for MR headsets 74
TABLE 19 AR/VR/MR HEADSETS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 74
6.2.3 DISPLAYS 74
6.2.3.1 Use of HMDs to display images in immersive environment to drive market 74
TABLE 20 DISPLAYS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 75
6.2.4 SENSORS & CONTROLLERS 75
6.2.4.1 Sensors to capture user inputs and interactions within immersive environment 75
TABLE 21 SENSORS & CONTROLLERS: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 75
6.2.5 OTHER HARDWARE 76
TABLE 22 OTHER HARDWARE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 76
6.3 SOLUTIONS 76
6.3.1 VISUALIZATION OF DATA IN 3D TO GAIN MORE COMPETITIVE ADVANTAGE AND DRIVE DEMAND FOR IMMERSIVE ANALYTICAL SOLUTIONS 76
6.4 SERVICES 77
6.4.1 NEED FOR PROFESSIONAL CONSULTANT TO PROVIDE 24/7 SERVICE RESPONSE 77
TABLE 23 IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 77
6.4.2 PROFESSIONAL SERVICES 77
TABLE 24 PROFESSIONAL SERVICES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 77
6.4.3 MANAGED SERVICES 78
TABLE 25 MANAGED SERVICES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 78
7 IMMERSIVE ANALYTICS MARKET, BY APPLICATION 79
7.1 INTRODUCTION 79
7.1.1 APPLICATION: IMMERSIVE ANALYTICS MARKET DRIVERS 79
7.2 EDUCATION & TRAINING 79
7.2.1 IMMERSIVE ANALYTICS TOOLS TO ENABLE EMPLOYEES TO ENGAGE WITH SIMULATED ENVIRONMENTS AND TRAINING SCENARIOS 79
7.3 SALES & MARKETING 80
7.3.1 MARKETING STRATEGIES, SUCH AS ADJUSTING INVENTORY LEVELS AND OFFERING DISCOUNTS TO DRIVE MARKET 80
7.4 DESIGN & VISUALIZATION 80
7.4.1 REVOLUTIONIZATION OF USER INTERACTION WITH DATA TO INCREASE DEMAND FOR IMMERSIVE ANALYTICS TOOLS 80
7.5 STRATEGY PLANNING 80
7.5.1 TESTING AND ANALYZING DATA SETS AND SYSTEM BEHAVIOR IN COMPLEX SITUATIONS 80
7.6 OTHER APPLICATIONS 81
8 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY 82
8.1 INTRODUCTION 83
8.1.1 END-USE INDUSTRY: IMMERSIVE ANALYTICS MARKET DRIVERS 83
FIGURE 30 MEDIA & ENTERTAINMENT SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 83
TABLE 26 IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 84
8.2 MEDIA & ENTERTAINMENT 84
8.2.1 GROWING NEED TO IMPROVE CUSTOMER EXPERIENCE 84
TABLE 27 MEDIA & ENTERTAINMENT: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 85
8.2.1.1 Use Cases 85
8.2.1.1.1 Taking theme parks to next level by enriching experience of viewers 85
8.2.1.1.2 Creating engaging and immersive experiences with AR, VR, and XR technologies 85
8.2.2 HEALTHCARE 85
8.2.2.1 Revolutionization of medical education, clinical care, and medical research with immersive analytical tools 85
TABLE 28 HEALTHCARE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 86
8.2.2.2 Use Cases 86
8.2.2.2.1 Company to drive innovation in training process by leveraging power of virtual and augmented reality 86
8.2.3 AUTOMOTIVE & TRANSPORTATION 86
8.2.3.1 Visualizing and analyzing data from sensors and other sources to identify potential issues 86
TABLE 29 AUTOMOTIVE & TRANSPORTATION: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 87
8.2.3.2 Use Cases 87
8.2.3.2.1 Improving driving skills and preparing drivers for challenges 87
8.2.4 CONSTRUCTION 87
TABLE 30 CONSTRUCTION: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 88
8.2.4.1 Use Cases 88
8.2.4.1.1 FMT AB to use near eye-based AR technology to assist efficient construction activities 88
8.2.5 GOVERNMENT & DEFENSE 88
8.2.5.1 Solutions to provide training on usage of equipment and perform complex construction tasks 88
TABLE 31 GOVERNMENT & DEFENSE: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 89
8.2.5.2 Use Cases 89
8.2.5.2.1 Use of VR technology for training on simulators in aerospace applications 89
8.2.5.2.2 Use of immersive technology such as AR for military training and development programs 89
8.2.6 OTHER END-USE INDUSTRIES 90
TABLE 32 OTHER END-USE INDUSTRIES: IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 90
9 IMMERSIVE ANALYTICS MARKET, BY REGION 91
9.1 INTRODUCTION 92
FIGURE 31 IMMERSIVE ANALYTICS MARKET: REGIONAL SNAPSHOT (2023) 92
FIGURE 32 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 93
TABLE 33 IMMERSIVE ANALYTICS MARKET, BY REGION, 2023–2028 (USD MILLION) 93
9.2 NORTH AMERICA 93
FIGURE 33 NORTH AMERICA: MARKET SNAPSHOT 94
9.2.1 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET DRIVERS 94
9.2.2 NORTH AMERICA: RECESSION IMPACT 95
TABLE 34 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 95
TABLE 35 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 95
TABLE 36 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 95
TABLE 37 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 96
TABLE 38 NORTH AMERICA: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 96
9.2.3 US 96
9.2.3.1 Strong presence of AR/VR companies to drive market 96
TABLE 39 US: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 97
TABLE 40 US: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 97
TABLE 41 US: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 97
TABLE 42 US: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 97
9.2.4 CANADA 98
9.3 EUROPE 98
9.3.1 EUROPE: IMMERSIVE ANALYTICS MARKET DRIVERS 98
9.3.2 EUROPE: RECESSION IMPACT 99
TABLE 43 EUROPE: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 99
TABLE 44 EUROPE: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 99
TABLE 45 EUROPE: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 100
TABLE 46 EUROPE: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 100
TABLE 47 EUROPE: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 100
9.3.3 UK 101
9.3.3.1 Continued transition toward online services due to relative ease and speed to drive market 101
TABLE 48 UK: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 101
TABLE 49 UK: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 101
TABLE 50 UK: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 102
TABLE 51 UK: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 102
9.3.4 GERMANY 102
9.3.4.1 Surging adoption of new technologies to drive market 102
9.3.5 FRANCE 103
9.3.5.1 Key focus on online advertisement and adoption of digital display 103
9.3.6 REST OF EUROPE 103
9.4 ASIA PACIFIC 103
FIGURE 34 ASIA PACIFIC: MARKET SNAPSHOT 104
9.4.1 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET DRIVERS 104
9.4.2 RECESSION IMPACT: ASIA PACIFIC 105
TABLE 52 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 105
TABLE 53 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 105
TABLE 54 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 106
TABLE 55 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 106
TABLE 56 ASIA PACIFIC: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 106
9.4.3 CHINA 107
9.4.3.1 Presence of video gaming companies and high internet penetration to impact growth 107
9.4.4 SINGAPORE 107
9.4.4.1 Rapid adoption of innovative digital technologies to provide more intuitive and engaging data experiences 107
9.4.5 INDIA 107
9.4.5.1 New start-ups involved in extensive research and development of AR and VR technology to support growth 107
TABLE 57 INDIA: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 108
TABLE 58 INDIA: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 108
TABLE 59 INDIA: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 108
TABLE 60 INDIA: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 109
9.4.6 JAPAN 109
9.4.6.1 Advancements in innovative technologies, coupled with strong IT infrastructure to drive growth 109
9.4.7 AUSTRALIA AND NEW ZEALAND (ANZ) 109
9.4.7.1 Rising demand for immersive analytics to analyze data in e-commerce and education sector 109
9.4.8 REST OF ASIA PACIFIC 110
9.5 ROW 110
9.5.1 ROW: IMMERSIVE ANALYTICS MARKET DRIVERS 110
9.5.2 RECESSION IMPACT: ROW 110
TABLE 61 ROW: IMMERSIVE ANALYTICS MARKET, BY OFFERING, 2023–2028 (USD MILLION) 111
TABLE 62 ROW: IMMERSIVE ANALYTICS MARKET, BY HARDWARE, 2023–2028 (USD MILLION) 111
TABLE 63 ROW: IMMERSIVE ANALYTICS MARKET, BY SERVICE, 2023–2028 (USD MILLION) 111
TABLE 64 ROW: IMMERSIVE ANALYTICS MARKET, BY END-USE INDUSTRY, 2023–2028 (USD MILLION) 112
TABLE 65 ROW: IMMERSIVE ANALYTICS MARKET, BY COUNTRY, 2023–2028 (USD MILLION) 112
9.5.3 MIDDLE EAST AND AFRICA 112
9.5.3.1 Saudi Arabia 113
9.5.3.1.1 Adoption of technology and transformation to data-driven economy to drive growth 113
9.5.3.2 South Africa 113
9.5.3.2.1 Rising government support to drive growth 113
9.5.3.3 UAE 113
9.5.3.3.1 Visualization of trade data of oil and gas assets in real-time to make informed decision making 113
9.5.3.4 Rest of Middle East and Africa 114
9.5.4 LATIN AMERICA 114
9.5.4.1 Brazil 114
9.5.4.1.1 Increasing initiatives to promote adoption of industry 4.0 technologies 114
9.5.4.2 Mexico 115
9.5.4.2.1 Visualization and analyzation of data received from sensors to drive market 115
9.5.4.3 Rest of Latin America 115
10 COMPETITIVE LANDSCAPE 116
10.1 OVERVIEW 116
10.2 STRATEGIES ADOPTED BY KEY PLAYERS 116
TABLE 66 OVERVIEW OF STRATEGIES DEPLOYED BY KEY PLAYERS IN IMMERSIVE ANALYTICS MARKET 116
10.3 COMPETITIVE SCENARIO 117
10.4 MARKET SHARE ANALYSIS OF TOP PLAYERS 117
TABLE 67 IMMERSIVE ANALYTICS MARKET: DEGREE OF COMPETITION 117
10.5 COMPETITIVE BENCHMARKING 118
TABLE 68 PRODUCT FOOTPRINT WEIGHTAGE 118
TABLE 69 IMMERSIVE ANALYTICS MARKET: COMPETITIVE BENCHMARKING OF PLAYERS BY OFFERING, INDUSTRY, AND REGION 118
TABLE 70 IMMERSIVE ANALYTICS MARKET: DETAILED LIST OF KEY STARTUP/SME 120
10.6 MARKET RANKING OF KEY PLAYERS IN IMMERSIVE ANALYTICS MARKET, 2023 121
FIGURE 35 MARKET RANKING OF KEY PLAYERS, 2023 121
10.7 COMPANY EVALUATION QUADRANT 121
FIGURE 36 COMPANY EVALUATION MATRIX: CRITERIA WEIGHTAGE 122
10.7.1 STARS 122
10.7.2 EMERGING LEADERS 122
10.7.3 PERVASIVE PLAYERS 122
10.7.4 PARTICIPANTS 122
FIGURE 37 IMMERSIVE ANALYTICS MARKET COMPANY EVALUATION MATRIX, 2023 123
10.8 STARTUP/SME EVALUATION MATRIX METHODOLOGY AND DEFINITIONS 124
FIGURE 38 STARTUP/SME EVALUATION MATRIX: CRITERIA WEIGHTAGE 124
10.8.1 PROGRESSIVE COMPANIES 124
10.8.2 RESPONSIVE COMPANIES 124
10.8.3 DYNAMIC COMPANIES 124
10.8.4 STARTING BLOCKS 125
FIGURE 39 STARTUP/SME IMMERSIVE ANALYTICS MARKET EVALUATION MATRIX, 2023 125
10.9 COMPETITIVE SCENARIO 126
10.9.1 PRODUCT LAUNCHES 126
TABLE 71 PRODUCT LAUNCHES, JANUARY 2019–MARCH 2023 126
10.9.2 DEALS 129
TABLE 72 DEALS, JANUARY 2019–MARCH 2023 129
11 COMPANY PROFILES 132
(Business overview, Products/Solutions/Services offered, Recent developments & MnM View)*
11.1 MAJOR PLAYERS 132
11.1.1 IBM 132
TABLE 73 IBM: BUSINESS OVERVIEW 132
FIGURE 40 IBM: COMPANY SNAPSHOT 133
TABLE 74 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED 134
TABLE 75 IBM: PRODUCT LAUNCHES 134
TABLE 76 IBM: DEALS 135
11.1.2 MICROSOFT 137
TABLE 77 MICROSOFT: BUSINESS OVERVIEW 137
FIGURE 41 MICROSOFT: COMPANY SNAPSHOT 138
TABLE 78 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 138
TABLE 79 MICROSOFT: PRODUCT LAUNCHES 139
11.1.3 GOOGLE 141
TABLE 80 GOOGLE: BUSINESS OVERVIEW 141
FIGURE 42 GOOGLE: COMPANY SNAPSHOT 142
TABLE 81 GOOGLE: PRODUCT/SOLUTIONS/SERVICES OFFERED 143
TABLE 82 GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS 144
TABLE 83 GOOGLE: DEALS 144
11.1.4 HTC 146
TABLE 84 HTC: BUSINESS OVERVIEW 146
FIGURE 43 HTC: COMPANY SNAPSHOT 146
TABLE 85 HTC: PRODUCTS/SOLUTIONS/SERVICES OFFERED 147
TABLE 86 HTC: PRODUCT LAUNCHES 147
TABLE 87 HTC: DEALS 148
11.1.5 META 150
TABLE 88 META: BUSINESS OVERVIEW 150
FIGURE 44 META: COMPANY SNAPSHOT 151
TABLE 89 META: SOLUTIONS/SERVICES OFFERED 151
TABLE 90 META: PRODUCT LAUNCHES AND ENHANCEMENTS 152
TABLE 91 META: DEALS 153
11.1.6 TIBCO 155
TABLE 92 TIBCO: BUSINESS OVERVIEW 155
TABLE 93 TIBCO: PRODUCTS/SOLUTIONS/SERVICES OFFERED 155
TABLE 94 TIBCO: PRODUCT LAUNCHES 156
TABLE 95 TIBCO: DEALS 156
11.1.7 HEWLETT PACKARD ENTERPRISE(HPE) 157
TABLE 96 HPE: BUSINESS OVERVIEW 157
FIGURE 45 HPE: COMPANY SNAPSHOT 158
TABLE 97 HPE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 158
TABLE 98 HPE: PRODUCT LAUNCHES 159
TABLE 99 HPE: DEALS 159
11.1.8 MAGIC LEAP 160
TABLE 100 MAGIC LEAP: BUSINESS OVERVIEW 160
TABLE 101 MAGIC LEAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 160
TABLE 102 MAGIC LEAP: PRODUCT LAUNCHES 161
TABLE 103 MAGIC LEAP: DEALS 161
11.1.9 SAP 162
TABLE 104 SAP: BUSINESS OVERVIEW 162
FIGURE 46 SAP: COMPANY SNAPSHOT 163
TABLE 105 SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 163
TABLE 106 SAP: PRODUCT LAUNCHES 164
11.1.10 ACCENTURE 165
TABLE 107 ACCENTURE: BUSINESS OVERVIEW 165
FIGURE 47 ACCENTURE: COMPANY SNAPSHOT 166
TABLE 108 ACCENTURE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 166
11.1.11 TABLEAU 167
TABLE 109 TABLEAU: BUSINESS OVERVIEW 167
TABLE 110 TABLEAU: SOLUTIONS/SERVICES OFFERED 167
TABLE 111 TABLEAU: DEALS 168
11.1.12 REPLY 169
*Details on Business overview, Products/Solutions/Services offered, Recent developments & MnM View might not be captured in case of unlisted companies.
11.2 SMES/START-UPS 170
11.2.1 KOGNITIV SPARK 170
11.2.2 AVENTIOR 171
11.2.3 IMMERSION ANALYTICS 172
11.2.4 BADVR 173
11.2.5 VIRTUALITICS 174
11.2.6 SOFTCARE STUDIOS 175
11.2.7 JUJU IMMERSIVE LIMITED 175
11.2.8 ARSOME TECHNOLOGY 176
11.2.9 VARJO 176
11.2.10 COGNITIVE3D 177
11.2.11 SENSEGLOVE 178
11.2.12 DPVR 179
11.2.13 PICO 180
12 ADJACENT/RELATED MARKETS 181
12.1 ADVANCED ANALYTICS MARKET 181
12.1.1 MARKET DEFINITION 181
12.1.2 MARKET OVERVIEW 181
12.1.3 ADVANCED ANALYTICS MARKET, BY COMPONENT 181
TABLE 112 ADVANCED ANALYTICS MARKET, BY COMPONENT, 2016–2020 (USD MILLION) 181
TABLE 113 ADVANCED ANALYTICS MARKET, BY COMPONENT, 2021–2026 (USD MILLION) 182
12.2 SOLUTION 182
TABLE 114 SOLUTION: ADVANCED ANALYTICS MARKET, BY REGION, 2016–2020 (USD MILLION) 182
TABLE 115 SOLUTION: ADVANCED ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION) 183
12.3 SERVICES 183
TABLE 116 ADVANCED ANALYTICS MARKET, BY SERVICE, 2016–2020 (USD MILLION) 183
TABLE 117 ADVANCED ANALYTICS MARKET, BY SERVICE, 2021–2026 (USD MILLION) 184
TABLE 118 SERVICES: ADVANCED ANALYTICS MARKET, BY REGION, 2016–2020 (USD MILLION) 184
TABLE 119 SERVICES: ADVANCED ANALYTICS MARKET, BY REGION, 2021–2026 (USD MILLION) 184
12.3.1 PROFESSIONAL SERVICES 185
12.3.2 MANAGED SERVICES 185
12.4 AUGMENTED REALITY AND VIRTUAL REALITY MARKET 185
12.4.1 MARKET DEFINITION 185
12.4.2 MARKET OVERVIEW 186
TABLE 120 AUGMENTED REALITY MARKET, BY OFFERING, 2018–2021 (USD MILLION) 186
TABLE 121 AUGMENTED REALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 186
12.5 HARDWARE 187
TABLE 122 AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT, 2018–2021 (USD MILLION) 187
TABLE 123 AUGMENTED REALITY MARKET, BY HARDWARE COMPONENT, 2022–2027 (USD MILLION) 187
TABLE 124 VIRTUAL REALITY MARKET, BY OFFERING, 2018–2021 (USD MILLION) 188
TABLE 125 VIRTUAL REALITY MARKET, BY OFFERING, 2022–2027 (USD MILLION) 188
TABLE 126 VIRTUAL REALITY MARKET, BY HARDWARE, 2018–2021 (USD MILLION) 188
TABLE 127 VIRTUAL REALITY MARKET, HARDWARE, 2022–2027 (USD MILLION) 189
12.6 SOFTWARE 189
12.6.1 SOFTWARE DEVELOPMENT KITS 189
12.6.1.1 Case study: Arcore for Tendar 190
12.6.2 CLOUD-BASED SERVICES 190
12.6.2.1 Case study: VR Group boosts cloud application performance and reduces costs 190
TABLE 128 AUGMENTED REALITY MARKET FOR SOFTWARE, BY APPLICATION, 2018–2021 (USD MILLION) 191
TABLE 129 AUGMENTED REALITY MARKET FOR SOFTWARE, BY APPLICATION, 2022–2027 (USD MILLION) 191
13 APPENDIX 192
13.1 DISCUSSION GUIDE 192
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 195
13.3 CUSTOMIZATION OPTIONS 197
13.4 RELATED REPORTS 197
13.5 AUTHOR DETAILS 198