セールスとマーケティング向けAI市場 – 2030年までの世界予測

Report Overview

The AI for sales and marketing market is projected to grow from USD 57.99 billion in 2025 to USD 240.58 billion by 2030 at a compound annual growth rate (CAGR) of 32.9% during the forecast period.

セールスとマーケティング向けAI市場は、予測期間中に年平均成長率 (CAGR) 32.9% で成長し、2025 年の 579 億 9,000 万米ドルから 2030 年には 2,405 億 8,000 万米ドルに達すると予測されています。

The rising demand for automation, personalized customer engagement, and data-driven insights drive AI for the sales and marketing market. AI enhances lead generation, customer segmentation, and predictive analytics, optimizing sales strategies and marketing ROI. NLP and machine learning advancements enable intelligent chatbots, recommendation systems, and sentiment analysis. However, challenges such as high implementation costs, data privacy concerns, and integration issues with legacy systems hinder adoption. Additionally, resistance to AI due to job displacement fears and ethical concerns further restrains market growth.

自動化、パーソナライズされた顧客エンゲージメント、データに基づく洞察に対する需要の高まりにより、セールスとマーケティング向けAIの推進が進んでいます。AIはリード生成、顧客セグメンテーション、予測分析を強化し、販売戦略とマーケティング ROI を最適化します。NLP と機械学習の進歩により、インテリジェントなチャットボット、推奨システム、感情分析が可能になります。ただし、実装コストの高さ、データプライバシーの懸念、レガシーシステムとの統合の問題などの課題が、導入を妨げています。さらに、雇用喪失の恐れや倫理的な懸念による AIへの抵抗が、市場の成長をさらに抑制しています。

“Sales agents software type is expected to hold the largest market share during the forecast period”

Sales agents of sales software type are expected to witness the fastest growth in the AI for sales and marketing market due to increasing adoption of AI-driven tools that enhance productivity, automate repetitive tasks, and improve customer interactions. AI-powered sales assistants leverage machine learning and predictive analytics to provide real-time insights, optimize lead scoring, and personalize outreach, boosting conversion rates. Businesses are prioritizing AI-enabled CRM and virtual assistants to streamline sales pipelines and decision-making. Additionally, the rising demand for AI-driven chatbots, automated follow-ups, and sales forecasting solutions further accelerates adoption, making AI-powered sales agents a key driver of market growth.

“Chatbots & conversational marketing tools software type will have the fastest growth rate during the forecast period”

Chatbots and conversational marketing tools are expected to hold the largest market share in the AI for sales and marketing market due to their widespread adoption for enhancing customer engagement, automating interactions, and improving lead conversion. Businesses across industries leverage AI-driven chatbots for 24/7 customer support, personalized recommendations, and seamless communication across multiple channels. The integration of NLP and machine learning enables chatbots to provide human-like responses, improving customer experience and retention. Additionally, the rise of messaging platforms, voice assistants, and self-service solutions has further boosted demand. Their cost-effectiveness, scalability, and ability to streamline marketing and sales workflows drive their dominant market position.

“Asia Pacific’s to witness rapid AI for sales and marketing growth fueled by innovation and emerging technologies, while North America leads in market size”

Asia Pacific is expected to witness the fastest growth in the AI for sales and marketing market due to rapid digital transformation, increasing AI investments, and growing adoption of automation across industries. Expanding e-commerce, rising smartphone penetration, and strong government support for AI initiatives further fuel market expansion. Meanwhile, North America will hold the largest market share, driven by the presence of major AI technology providers, high adoption rates of AI-driven CRM and marketing automation tools, and strong investments in AI research and development. The region’s advanced infrastructure, data-driven decision-making culture, and early adoption of emerging technologies solidify its dominance in the market.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the AI for sales and marketing market.

• By Company: Tier I – 21%, Tier II – 45%, and Tier III – 34%
• By Designation: Directors – 51%, Managers – 34%, and others – 15%
• By Region: North America – 44%, Europe – 27%, Asia Pacific – 19%, Middle East & Africa – 4%, and Latin America – 6%

The report includes the study of key players offering AI for sales and marketing solutions and services. It profiles major vendors in the AI for sales and marketing market. The major players in the AI for sales and marketing market include IBM (US), NVIDIA (US), OpenAI (US), Microsoft (US), Google (US), AWS (US), Oracle (US), Salesforce (US), SAP (Germany), Adobe (US), Hootsuite (Canada), Zoho (India), Sprout Social (US), Dialpad (US), Gong.io (US), Brand24 (Poland), HubSpot (US), 6sense (US), Palantir Technologies (US), Khoros (US), Sprinklr (US), People.ai (US), Copy.ai (US), Moveworks (US), Outreach (US), H2O.ai (US), Synthesia (UK), Jasper (US), Writesonic (US), Salesloft (US), Zapier (US), HeyGen (US), Conversica (US), Relevance AI (Australia), Persana AI (US), Cognism (UK), Lavender (US), Clari (US), Tidio (US), Writer (US), Seamless.AI (US), AiChat (Signapore), Creatio (US), Lately.AI (US), and Regie.ai (US).

Research coverage

This research report covers the AI for sales and marketing market and has been segmented based on offering, deployment mode, application, technology, and end user. The offering segment consists of sales software types and marketing software types. The sales software type segment contains customer relationship management (CRM), email generators, chatbots & virtual assistants, sales agents, sales forecasting tools, sales intelligence tools, lead scoring tools, and others (sales coach and personalized outreach tools). The marketing software type segment consists of advertising tools, digital marketing tools, content creation & copywriting tools (text generators, image generators, video generators, audio & speech generators), social media management, SEO optimization software, marketing agents, customer data platform (CDP), chatbots & conversational marketing tools, and others (email marketing and influencer marketing). The deployment mode segment is bifurcated into on-premises and cloud. The application segment includes sales applications and marketing applications. The sales application segment consists of sentiment analysis, predictive forecasting, call summaries & exploration, guided selling & reporting, conversation mining, pricing & quotation optimization, revenue intelligence, competitor analysis, deal & pipeline management, and other sales applications (sales performance analytics, customer churn prediction, inventory management, and supply chain optimization). The marketing application segment consists of predictive analytics, content marketing & generation, audience segmentation & personalization, programmatic advertising, customer experience management, campaign management, voice search optimization, and other marketing applications (media monitoring, brand reputation management, and customer journey mapping). The technology segment is bifurcated into two sub segments called other AI and generative AI. Other AI segment contains machine learning, natural language processing, predictive analytics, and context-aware AI. The end user segment consists of enterprises and individual users. The enterprise end users consist of education, BFSI, automotive, healthcare & life sciences, technology & software, media & entertainment, manufacturing, telecommunications, travel & hospitality, retail & e-commerce, and other enterprise end users (government & public sector, construction & real estate, transportation & logistics). The regional analysis of the AI for sales and marketing market covers North America, Europe, Asia Pacific, the Middle East & Africa (MEA), and Latin America. The report also contains a detailed analysis of investment & funding scenarios, case studies, regulatory landscape, ecosystem analysis, supply chain analysis, pricing analysis, and technology analysis.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall AI for sales and marketing market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

• Analysis of key drivers (The development of explainable AI models, Advancements in privacy-preserving machine learning techniques, The maturation of real-time processing capabilities has allowed AI systems to analyze and respond to customer interactions), restraints (AI struggles to interpret complex human emotions and nuanced buyer intent, AI-generated sales outreach often lacks the authenticity needed for high-conversion engagement, and The shortage of marketing professionals who understand both AI capabilities and fundamental marketing principles), opportunities (The convergence of augmented reality and AI is creating opportunities for immersive product demonstrations, Multimodal AI models are opening new possibilities for creating dynamic video content, and The integration of quantum computing with AI marketing systems), and challenges (The rise of synthetic data and AI-generated personas, AI struggles to generate truly personalized marketing content that resonates with diverse audiences, and AI-driven lead scoring systems often misinterpret buyer intent).
• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the AI for sales and marketing market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the AI for sales and marketing market across varied regions.
• Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the AI for sales and marketing market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like IBM (US), NVIDIA (US), OpenAI (US), Microsoft (US), Google (US), AWS (US), Oracle (US), Salesforce (US), SAP (Germany), Adobe (US), Hootsuite (Canada), Zoho (India), Sprout Social (US), Dialpad (US), Gong.io (US), Brand24 (Poland), HubSpot (US), 6sense (US), Palantir Technologies (US), Khoros (US), Sprinklr (US), People.ai (US), Copy.ai (US), Moveworks (US), Outreach (US), H2O.ai (US), Synthesia (UK), Jasper (US), Writesonic (US), Salesloft (US), Zapier (US), HeyGen (US), Conversica (US), Relevance AI (Australia), Persana AI (US), Cognism (UK), Lavender (US), Clari (US), Tidio (US), Writer (US), Seamless.AI (US), AiChat (Signapore), Creatio (US), Lately.AI (US), Regie.ai (US), among others in the AI for sales and marketing market. The report also helps stakeholders understand the pulse of the AI for sales and marketing market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Table of Contents

1               INTRODUCTION              40

1.1           STUDY OBJECTIVES       40

1.2           MARKET DEFINITION   40

1.3           MARKET SCOPE                41

1.3.1        MARKET SEGMENTATION           41

1.3.2        INCLUSIONS AND EXCLUSIONS 42

1.3.3        YEARS CONSIDERED      43

1.4           CURRENCY CONSIDERED            44

1.5           STAKEHOLDERS               44

2               RESEARCH METHODOLOGY       45

2.1           RESEARCH DATA              45

2.1.1        SECONDARY DATA          46

2.1.2        PRIMARY DATA 46

2.1.2.1    Breakup of primary profiles                47

2.1.2.2    Key industry insights           47

2.2           DATA TRIANGULATION                48

2.3           MARKET SIZE ESTIMATION         49

2.3.1        TOP-DOWN APPROACH                49

2.3.2        BOTTOM-UP APPROACH              50

2.4           MARKET FORECAST       53

2.5           RESEARCH ASSUMPTIONS           54

2.6           STUDY LIMITATIONS    56

3               EXECUTIVE SUMMARY  57

4               PREMIUM INSIGHTS       65

4.1           ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AI FOR SALES & MARKETING MARKET  65

4.2           AI FOR SALES & MARKETING MARKET: TOP THREE TECHNOLOGIES               66

4.3          NORTH AMERICA: AI FOR SALES & MARKETING MARKET,

BY OFFERING AND APPLICATION            66

4.4           AI FOR SALES & MARKETING MARKET, BY REGION                 67

5               MARKET OVERVIEW AND INDUSTRY TRENDS    68

5.1           INTRODUCTION              68

5.2           MARKET DYNAMICS       68

5.2.1        DRIVERS               69

5.2.1.1    Development of explainable AI models allows sales teams to understand and articulate need for specific recommendations     69

5.2.1.2    Emergence of privacy-preserving machine learning techniques enabled marketers to extract insights from customer data while maintaining compliance      70

5.2.1.3    Evolution of real-time processing capabilities allowed AI systems to analyze and respond to customer interactions instantly             70

5.2.2        RESTRAINTS      71

5.2.2.1    AI struggles to interpret complex human emotions and nuanced buyer intent despite advances in sentiment analysis      71

5.2.2.2    AI-generated sales outreach often lacks authenticity needed for high-conversion engagement              72

5.2.2.3    Shortage of marketing professionals who understand AI capabilities and marketing principles to create knowledge gap     72

5.2.3        OPPORTUNITIES              72

5.2.3.1    Convergence of augmented reality and AI to create opportunities for immersive product demonstrations adapting to individual customer preferences            72

5.2.3.2    Multimodal AI models open new possibilities for creating dynamic video content that adapts in real time to viewer engagement metrics   73

5.2.3.3    Integration of quantum computing with AI marketing systems to enable real-time optimization of complex, multi-channel campaigns                 73

5.2.4        CHALLENGES    74

5.2.4.1    Rise of synthetic data and AI-generated personas to affect distinction between genuine customer behavior and artificial interactions                 74

5.2.4.2    AI struggles to generate truly personalized marketing content that resonates with diverse audiences                74

5.2.4.3    AI-driven lead scoring systems often misinterpret buyer intent, leading to inaccurate prioritization    75

5.3           EVOLUTION OF AI FOR SALES & MARKETING     75

5.4           SUPPLY CHAIN ANALYSIS             77

5.5           ECOSYSTEM ANALYSIS  79

5.5.1        AI SALES SOFTWARE TYPE           81

5.5.1.1    Email generators   81

5.5.1.2    Chatbots & assistants           82

5.5.1.3    Sales agents           82

5.5.1.4    Sales forecasting   82

5.5.1.5    Lead scoring          82

5.5.1.6    Sales intelligence  82

5.5.1.7    Customer relationship management (CRM)   82

5.5.1.8    Sales coach             83

5.5.1.9    Revenue intelligence            83

5.5.1.10  Personalized outreach          83

5.5.1.11  Pipeline management          83

5.5.2        AI MARKETING SOFTWARE TYPE              83

5.5.2.1    Campaign management       83

5.5.2.2    SEO optimization 83

5.5.2.3    Advertising            84

5.5.2.4    Digital marketing 84

5.5.2.5    Content creation   84

5.5.2.6    Social media management   84

5.5.2.7    Marketing agents  84

5.5.2.8    Customer data platform (CDP)         84

5.5.2.9    Conversational marketing   85

5.5.2.10  Email marketing   85

5.5.2.11  Influencer marketing            85

5.6           INVESTMENT LANDSCAPE AND FUNDING SCENARIO                 85

5.7           IMPACT OF GENERATIVE AI ON SALES & MARKETING MARKET               86

5.7.1        PERSONALIZED CONTENT GENERATION             87

5.7.2        CHATBOTS AND VIRTUAL ASSISTANTS 88

5.7.3        AD AND CREATIVE DESIGN GENERATION            88

5.7.4        SALES COACHING AND ENABLEMENT   88

5.7.5        MARKET RESEARCH AND TREND ANALYSIS        88

5.7.6        LEAD SCORING AND PROSPECTING       88

5.8           CASE STUDY ANALYSIS 89

5.8.1        CONCEPTSALES REDUCED VIDEO PRODUCTION COSTS BY 66% WITH SYNTHESIA’S AI-POWERED SOLUTION                 89

5.8.2        DELTIC GROUP TRANSFORMED CUSTOMER INTERACTIONS AND BOOSTED REVENUE WITH IBM WATSONX ASSISTANT         89

5.8.3        ULRICH BOOSTED LEAD CONVERSION AND CUSTOMER ENGAGEMENT WITH DRIFT’S BIONIC CHATBOTS            90

5.8.4        LEICA GEOSYSTEMS INCREASED LEAD CONVERSIONS BY 300%

WITH CONVERSICA’S AI ASSISTANT        90

5.8.5        GECKO HOSPITALITY AUTOMATED 90% OF CUSTOMER SERVICE WITH

TIDIO’S AI-POWERED CHATBOTS            91

5.9           TECHNOLOGY ANALYSIS             91

5.9.1        KEY TECHNOLOGIES     91

5.9.1.1    Conversational AI 91

5.9.1.2    Robotic process automation (RPA)   92

5.9.1.3    Autonomous AI and autonomous agents          92

5.9.1.4    AutoML 92

5.9.1.5    Computer vision   92

5.9.1.6    Decision intelligence            93

5.9.2        COMPLEMENTARY TECHNOLOGIES       93

5.9.2.1    Internet of Things (IoT)     93

5.9.2.2    Casual AI                93

5.9.2.3    Big data  94

5.9.2.4    AR/VR   94

5.9.3        ADJACENT TECHNOLOGIES       94

5.9.3.1    Blockchain             94

5.9.3.2    Edge computing   95

5.9.3.3    Cybersecurity        95

5.10         REGULATORY LANDSCAPE         95

5.10.1      REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS             96

5.10.2      REGULATIONS, BY REGION         99

5.10.2.1  North America      99

5.10.2.1.1                SCR 17: Artificial Intelligence Bill (California)                 99

5.10.2.1.2                SB 1103: Artificial Intelligence Automated Decision Bill (Connecticut)        99

5.10.2.1.3                National Artificial Intelligence Initiative Act (NAIIA)                 99

5.10.2.1.4                Artificial Intelligence and Data Act (AIDA) – Canada                 100

5.10.2.2  Europe   100

5.10.2.2.1                European Union (EU) – Artificial Intelligence Act (AIA)                 100

5.10.2.2.2                General Data Protection Regulation (Europe)                 101

5.10.2.3  Asia Pacific            101

5.10.2.3.1                Interim Administrative Measures for Generative Artificial Intelligence Services (China)             101

5.10.2.3.2                National AI Strategy (Singapore)      102

5.10.2.3.3                Hiroshima AI Process Comprehensive Policy Framework (Japan)              102

5.10.2.4  Middle East & Africa            103

5.10.2.4.1                National Strategy for Artificial Intelligence (UAE)                 103

5.10.2.4.2                National Artificial Intelligence Strategy (Qatar)                 103

5.10.2.4.3                AI Ethics Principles and Guidelines (Dubai, UAE)                 104

5.10.2.5  Latin America       104

5.10.2.5.1                Santiago Declaration (Chile)              104

5.10.2.5.2                Brazilian Artificial Intelligence Strategy (EBIA)                 104

5.11         PATENT ANALYSIS          105

5.11.1      METHODOLOGY              105

5.11.2      PATENTS FILED, BY DOCUMENT TYPE  105

5.11.3      INNOVATION AND PATENT APPLICATIONS        105

5.12         PRICING ANALYSIS          110

5.12.1      AVERAGE SELLING PRICE OF OFFERING               111

5.12.2      AVERAGE SELLING PRICE OF APPLICATION        112

5.13         KEY CONFERENCES AND EVENTS             113

5.14         PORTER’S FIVE FORCES ANALYSIS           114

5.14.1      THREAT OF NEW ENTRANTS      115

5.14.2      THREAT OF SUBSTITUTES          116

5.14.3      BARGAINING POWER OF SUPPLIERS       116

5.14.4      BARGAINING POWER OF BUYERS             116

5.14.5      INTENSITY OF COMPETITION RIVALRY 117

5.15         TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES       117

5.15.1      TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES       117

5.16         KEY STAKEHOLDERS & BUYING CRITERIA            118

5.16.1      KEY STAKEHOLDERS IN BUYING PROCESS           118

5.16.2      BUYING CRITERIA           119

6               AI FOR SALES & MARKETING MARKET, BY OFFERING                 120

6.1           INTRODUCTION              121

6.1.1        OFFERING: AI FOR SALES & MARKETING MARKET DRIVERS               121

6.2           SALES    122

6.2.1        CUSTOMER RELATIONSHIP MANAGEMENT (CRM)                 124

6.2.1.1    AI-powered CRM systems revolutionize sales and customer engagement by automating processes and providing

real-time insights 124

6.2.2        EMAIL GENERATORS     125

6.2.2.1    AI-driven email generators enhance outreach and personalization

by crafting customized messages at scale         125

6.2.3        CHATBOTS & VIRTUAL ASSISTANTS       126

6.2.3.1    Transforming customer interactions and sales processes

by providing instant support and automating engagement            126

6.2.4        SALES AGENTS 127

6.2.4.1    Intelligent sales agents automate lead nurturing and conversion to improve efficiency and maximize revenue   127

6.2.5        SALES FORECASTING TOOLS     128

6.2.5.1    Advanced sales forecasting tools enable data-driven decision-making with accurate revenue predictions       128

6.2.6        SALES INTELLIGENCE TOOLS    129

6.2.6.1    AI-powered sales intelligence platforms deliver market and competitor insights to give sales teams competitive edge              129

6.2.7        LEAD SCORING TOOLS 130

6.2.7.1    Predictive lead scoring tools to help sales teams prioritize prospects by identifying high-value opportunities          130

6.2.8        OTHER SALES OFFERINGS           131

6.3           MARKETING       132

6.3.1        ADVERTISING TOOLS    134

6.3.1.1    AI-powered advertising tools to optimize ad targeting and

maximize ROI with machine learning and predictive algorithms 134

6.3.2        DIGITAL MARKETING TOOLS    135

6.3.2.1    AI-driven digital marketing tools to automate processes and personalizing campaigns for greater customer engagement and efficiency                 135

6.3.3        CONTENT CREATION & COPYWRITING TOOLS 136

6.3.3.1    AI content generation and copywriting tools transform content creation by producing high-quality, personalized copy at scale    136

6.3.3.2    Text generators     137

6.3.3.3    Image generators  137

6.3.3.4    Video generators  138

6.3.3.5    Audio & speech generators 138

6.3.4        SOCIAL MEDIA MANAGEMENT 138

6.3.4.1    AI social media management tools to enhance engagement, track performance, and enable real-time brand adjustments  138

6.3.5        SEO OPTIMIZATION SOFTWARE               139

6.3.5.1    AI-powered SEO optimization software to modernize search strategies with data-driven insights and advanced keyword analysis                 139

6.3.6        MARKETING AGENTS    140

6.3.6.1    AI marketing agents to automate lead nurturing and customer segmentation to increase marketing efficiency and conversion rates                 140

6.3.7        CUSTOMER DATA PLATFORM (CDP)      141

6.3.7.1    Unifying customer data for hyper-targeted marketing campaigns and improved engagement  141

6.3.8        CHATBOTS & CONVERSATIONAL MARKETING TOOLS                 142

6.3.8.1    Engaging customers, qualifying leads, and improving customer experiences with AI-driven interactions            142

6.3.9        OTHER MARKETING OFFERINGS              143

7               AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE    145

7.1           INTRODUCTION              146

7.1.1        DEPLOYMENT MODE: AI FOR SALES & MARKETING MARKET DRIVERS            146

7.2           ON-PREMISES   148

7.2.1        ENSURING MAXIMUM DATA CONTROL WHILE DEMANDING

HIGH INVESTMENT        148

7.3           CLOUD 149

7.3.1        DRIVING SCALABILITY AND INNOVATION BUT RAISES SECURITY CONCERNS   149

8               AI FOR SALES & MARKETING MARKET, BY APPLICATION                 150

8.1           INTRODUCTION              151

8.1.1        APPLICATION: AI FOR SALES & MARKETING MARKET DRIVERS               151

8.2           SALES APPLICATIONS   152

8.2.1        SENTIMENT ANALYSIS  155

8.2.1.1    Leveraging AI to decode customer emotions and enhance sales conversations in real time   155

8.2.2        PREDICTIVE FORECASTING        156

8.2.2.1    Improving sales accuracy with AI-driven predictive forecasting for smarter decision-making and revenue growth           156

8.2.3        CALL SUMMARIES & EXPLORATION        157

8.2.3.1    Automating call summaries and insights to improve sales productivity and customer engagement            157

8.2.4        GUIDED SELLING & REPORTING               158

8.2.4.1    Empowering sales teams with AI-powered guided selling and

data-driven reporting for better conversions   158

8.2.5        CONVERSATION MINING             159

8.2.5.1    Uncovering actionable sales insights through AI-driven conversation mining and customer interaction analysis 159

8.2.6        PRICING & QUOTATION OPTIMIZATION              160

8.2.6.1    Maximizing profitability with AI-driven pricing and quotation optimization for competitive advantage            160

8.2.7        REVENUE INTELLIGENCE            161

8.2.7.1    Leveraging AI-powered revenue intelligence to drive sales growth

and forecasting accuracy     161

8.2.8        COMPETITOR ANALYSIS               162

8.2.8.1    Harnessing AI-powered insights to stay ahead of market trends and outperform business rivals           162

8.2.9        DEAL & PIPELINE MANAGEMENT             163

8.2.9.1    Optimizing sales pipelines with AI-driven deal intelligence for higher conversion rates and revenue growth   163

8.2.10      OTHER SALES APPLICATIONS    164

8.3           MARKETING APPLICATIONS      165

8.3.1        PREDICTIVE ANALYTICS               167

8.3.1.1    Harnessing AI-powered predictive analytics to anticipate consumer behavior and optimize data-driven marketing strategies for growth    167

8.3.2        CONTENT MARKETING & GENERATION               168

8.3.2.1    Revolutionizing content marketing with AI-generated text images and videos to enhance engagement and streamline production                 168

8.3.3        AUDIENCE SEGMENTATION & PERSONALIZATION                 169

8.3.3.1    Leveraging AI-driven audience segmentation and personalization to deliver highly targeted marketing campaigns that drive conversions                 169

8.3.4        PROGRAMMATIC ADVERTISING               170

8.3.4.1    Maximizing advertising efficiency with AI-powered programmatic buying for real-time bidding and optimized ad placements                 170

8.3.5        CUSTOMER EXPERIENCE MANAGEMENT              171

8.3.5.1    AI-driven chatbots for sentiment analysis and personalized interactions across digital platforms  171

8.3.6        CAMPAIGN MANAGEMENT         172

8.3.6.1    AI automation for smarter budget allocation performance optimization and audience targeting 172

8.3.7        VOICE SEARCH OPTIMIZATION 173

8.3.7.1    Optimizing voice search strategies with AI to improve search rankings and increase visibility in conversational queries              173

8.3.8        OTHER MARKETING APPLICATIONS      174

9               AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY  175

9.1           INTRODUCTION              176

9.1.1        TECHNOLOGY: AI FOR SALES & MARKETING MARKET DRIVERS               176

9.2           GENERATIVE AI                178

9.2.1        HELPING BUSINESSES TO SCALE THEIR MARKETING EFFORTS WHILE MAINTAINING HIGH LEVELS OF PERSONALIZATION AND CREATIVITY   178

9.3           OTHER AI            179

9.3.1        MACHINE LEARNING     180

9.3.1.1    Optimizing customer segmentation and campaign performance through data-driven insights               180

9.3.2        NATURAL LANGUAGE PROCESSING       181

9.3.2.1    Improving customer interactions and content creation with

advanced language understanding     181

9.3.3        PREDICTIVE ANALYTICS               182

9.3.3.1    Anticipating customer behavior and optimizing marketing campaigns for better results                182

9.3.4        CONTEXT-AWARE AI      183

9.3.4.1    Delivering real-time personalized experiences and adapting to customer behavior                183

10            AI FOR SALES & MARKETING MARKET, BY END USER                 185

10.1         INTRODUCTION              186

10.1.1      END USER: AI FOR SALES & MARKETING MARKET DRIVERS               186

10.2         ENTERPRISES    187

10.2.1      BFSI       190

10.2.1.1  Transforming sales and marketing with AI-driven personalization predictive analytics and automated customer engagement            190

10.2.2      RETAIL & E-COMMERCE                191

10.2.2.1  Leveraging AI for hyper-personalized marketing, optimized customer journeys, and automated sales processes         191

10.2.3      TECHNOLOGY & SOFTWARE      192

10.2.3.1  Enhancing sales and marketing with AI-powered automation predictive analytics and targeted outreach       192

10.2.4      MEDIA & ENTERTAINMENT        193

10.2.4.1  AI to revolutionize content marketing audience targeting and customer engagement strategies        193

10.2.5      MANUFACTURING          194

10.2.5.1  Integrating AI for streamlined sales, automated marketing, and data-driven customer engagement strategies   194

10.2.6      HEALTHCARE & LIFE SCIENCES 195

10.2.6.1  Adopting AI for predictive analytics, personalized marketing, and improved patient engagement            195

10.2.7      EDUCATION      196

10.2.7.1  Leveraging AI to enhance enrollment marketing student engagement and data-driven personalization strategies 196

10.2.8      TELECOMMUNICATIONS             197

10.2.8.1  Utilizing AI for predictive customer insights, targeted marketing, and enhanced service personalization                197

10.2.9      AUTOMOTIVE   198

10.2.9.1  Using AI for smart sales, targeted marketing, and personalized customer experiences in vehicle retail               198

10.2.10   TRAVEL & HOSPITALITY               199

10.2.10.1                 Adopting AI for seamless bookings, hyper-personalized marketing, and enhanced customer experiences              199

10.2.11   OTHER ENTERPRISE END USERS               200

10.3         INDIVIDUAL USERS         201

11            AI FOR SALES & MARKETING MARKET, BY REGION                 203

11.1         INTRODUCTION              204

11.2         NORTH AMERICA             206

11.2.1      NORTH AMERICA: AI FOR SALES & MARKETING MARKET DRIVERS               206

11.2.2      NORTH AMERICA: MACROECONOMIC OUTLOOK                 206

11.2.3      US           216

11.2.3.1  Tech giants and AI-driven startups continuously innovate and leverage AI to optimize customer experiences 216

11.2.4      CANADA               217

11.2.4.1  Thriving startup landscape alongside major AI research hubs to accelerate AI adoption in sales and marketing 217

11.3         EUROPE               218

11.3.1      EUROPE: AI FOR SALES & MARKETING MARKET DRIVERS               219

11.3.2      EUROPE: MACROECONOMIC OUTLOOK               219

11.3.3      UK          228

11.3.3.1  Companies integrate intelligent solutions to refine customer targeting, automate lead generation, and improve conversion rates                 228

11.3.4      GERMANY           229

11.3.4.1  Berlin and Munich became AI innovation hubs, fostering collaboration between tech startups, established enterprises, and research institutions             229

11.3.5      FRANCE                230

11.3.5.1  French businesses increasingly leverage AI to automate marketing campaigns and gain deeper insights into consumer behavior                 230

11.3.6      ITALY    231

11.3.6.1  Emphasis on brand storytelling and customer relationships, ingrained in Italian business culture, augmented by AI’s ability to provide granular customer insights 231

11.3.7      SPAIN    232

11.3.7.1  Spanish focus on customer-centricity aligns with AI’s ability to provide tailored solutions, fostering stronger brand relationships                 232

11.3.8      REST OF EUROPE             233

11.4         ASIA PACIFIC     234

11.4.1      ASIA PACIFIC: AI FOR SALES & MARKETING MARKET DRIVERS               235

11.4.2      ASIA PACIFIC: MACROECONOMIC OUTLOOK     235

11.4.3      CHINA  245

11.4.3.1  Government initiatives propel China’s AI domination in

sales and marketing              245

11.4.4      JAPAN   246

11.4.4.1  Japanese government’s Society 5.0 initiative, aimed at integrating advanced technologies into various aspects of life, provides strong framework for AI adoption 246

11.4.5      INDIA    247

11.4.5.1  Digital India initiative, coupled with policies promoting AI research and development, provides strong impetus for market growth                 247

11.4.6      SOUTH KOREA  248

11.4.6.1  Strong consumer electronics and e-commerce sectors:

Key drivers of AI innovation                248

11.4.7      AUSTRALIA & NEW ZEALAND     249

11.4.7.1  Companies in ANZ leverage AI for customer segmentation,

targeted advertising, and personalized product recommendations                 249

11.4.8      SINGAPORE        250

11.4.8.1  Technological advancements and smart nation initiative to make it pivotal hub         250

11.4.9      REST OF ASIA PACIFIC   251

11.5         MIDDLE EAST & AFRICA                253

11.5.1      MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET DRIVERS            253

11.5.2      MIDDLE EAST & AFRICA: MACROECONOMIC OUTLOOK                 253

11.5.3      MIDDLE EAST   263

11.5.3.1  Kingdom of Saudi Arabia (KSA)        263

11.5.3.1.1                Government initiatives and FDI to bolster AI market in KSA        263

11.5.3.2  UAE        264

11.5.3.2.1                AI tools primarily enhance forecasting accuracy, enabling businesses to anticipate market trends and consumer behavior                 264

11.5.3.3  Qatar      265

11.5.3.3.1                Private sector in Qatar to embrace AI to revolutionize marketing strategies             265

11.5.3.4  Kuwait    266

11.5.3.4.1                Collaborations with international tech firms enhance Kuwait’s AI capabilities       266

11.5.3.5  Rest of the Middle East       267

11.5.4      AFRICA 268

11.6         LATIN AMERICA                269

11.6.1      LATIN AMERICA: AI FOR SALES & MARKETING MARKET DRIVERS               269

11.6.2      LATIN AMERICA: MACROECONOMIC OUTLOOK                 270

11.6.3      BRAZIL 279

11.6.3.1  Substantial government initiatives and strategic investments directed at AI infrastructure                279

11.6.4      MEXICO                280

11.6.4.1  Widespread adoption of AI reflects national trend toward embracing advanced technologies to remain competitive in digital marketplace           280

11.6.5      ARGENTINA       281

11.6.5.1  Growth in market driven by need to enhance efficiency and personalization in marketing strategies             281

11.6.6      REST OF LATIN AMERICA             282

12            COMPETITIVE LANDSCAPE         283

12.1         OVERVIEW          283

12.2         KEY PLAYER STRATEGIES/RIGHT TO WIN, 2022–2025                 283

12.3         REVENUE ANALYSIS, 2020–2024  285

12.4         MARKET SHARE ANALYSIS, 2024                 287

12.5         PRODUCT COMPARATIVE ANALYSIS      290

12.5.1      PRODUCT COMPARATIVE ANALYSIS, BY PROMINENT/ LEADING VENDOR          290

12.5.1.1  Salesforce Einstein AI and Pardot (Salesforce)                290

12.5.1.2  Google Cloud AI and Google Ads (Google)     290

12.5.1.3  Adobe Sensei and Marketo (Adobe) 291

12.5.1.4  Microsoft Dynamics 365 and Microsoft AI (Microsoft) 291

12.5.1.5  Oracle Eloqua and Oracle AI for Customer Experience (IBM)                 291

12.5.2      PRODUCT COMPARATIVE ANALYSIS, BY PROMINENT STARTUP/SME VENDOR               291

12.5.2.1  Outreach Platform (Outreach)          292

12.5.2.2  Cognism Prospector (Cognism)        292

12.5.2.3  People.ai Platform (People.ai)           292

12.5.2.4  Salesloft Platform (Salesloft)              292

12.5.2.5  Clari Revenue Platform (Clari)          292

12.6         COMPANY VALUATION AND FINANCIAL METRICS                 292

12.7         COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024                 293

12.7.1      STARS   293

12.7.2      EMERGING LEADERS     293

12.7.3      PERVASIVE PLAYERS      294

12.7.4      PARTICIPANTS 294

12.7.5      COMPANY FOOTPRINT: KEY PLAYERS, 2024         295

12.7.5.1  Company footprint               295

12.7.5.2  Technology footprint           296

12.7.5.3  Application footprint            297

12.7.5.4  Application footprint            298

12.7.5.5  End User footprint                299

12.7.5.6  Regional footprint                 300

12.8         COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2024        301

12.8.1      PROGRESSIVE COMPANIES         301

12.8.2      RESPONSIVE COMPANIES            301

12.8.3      DYNAMIC COMPANIES  301

12.8.4      STARTING BLOCKS         301

12.8.5      COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2024                 303

12.8.5.1  Detailed list of key startups/SMEs    303

12.8.5.2  Competitive benchmarking of key startups/SMEs (application)                 305

12.8.5.3  Competitive benchmarking of key startups/SMEs

(end user and region)          306

12.9         COMPETITIVE SCENARIO AND TRENDS                307

12.9.1      PRODUCT LAUNCHES AND ENHANCEMENTS    307

12.9.2      DEALS  309

13            COMPANY PROFILES      311

13.1         INTRODUCTION              311

13.2         KEY PLAYERS     311

13.2.1      IBM        311

13.2.1.1  Business overview 311

13.2.1.2  Products/Solutions/Services offered 313

13.2.1.3  Recent developments           314

13.2.1.3.1                Product launches and enhancements                 314

13.2.1.3.2                Deals      315

13.2.1.4  MnM view              316

13.2.1.4.1                Key strengths        316

13.2.1.4.2                Strategic choices   316

13.2.1.4.3                Weaknesses and competitive threats 316

13.2.2      NVIDIA 317

13.2.2.1  Business overview 317

13.2.2.2  Products/Solutions/Services offered 318

13.2.2.3  Recent developments           319

13.2.2.3.1                Product launches and enhancements                 319

13.2.2.3.2                Deals      320

13.2.2.4  MnM view              321

13.2.2.4.1                Key strengths        321

13.2.2.4.2                Strategic choices   321

13.2.2.4.3                Weaknesses and competitive threats 321

13.2.3      GOOGLE              322

13.2.3.1  Business overview 322

13.2.3.2  Products/Solutions/Services offered 323

13.2.3.3  Recent developments           325

13.2.3.3.1                Product launches and enhancements                 325

13.2.3.3.2                Deals      326

13.2.3.4  MnM view              327

13.2.3.4.1                Key strengths        327

13.2.3.4.2                Strategic choices   327

13.2.3.4.3                Weaknesses and competitive threats 327

13.2.4      MICROSOFT       328

13.2.4.1  Business overview 328

13.2.4.2  Products/Solutions/Services offered 329

13.2.4.3  Recent developments           330

13.2.4.3.1                Product launches and enhancements                 330

13.2.4.3.2                Deals      331

13.2.4.4  MnM view              332

13.2.4.4.1                Key strengths        332

13.2.4.4.2                Strategic choices   332

13.2.4.4.3                Weaknesses and competitive threats 332

13.2.5      AWS       333

13.2.5.1  Business overview 333

13.2.5.2  Products/Solutions/Services offered 334

13.2.5.3  Recent developments           335

13.2.5.3.1                Product launches and enhancements                 335

13.2.5.3.2                Deals      336

13.2.5.4  MnM view              337

13.2.5.4.1                Key strengths        337

13.2.5.4.2                Strategic choices   337

13.2.5.4.3                Weaknesses and competitive threats 337

13.2.6      SALESFORCE      338

13.2.6.1  Business overview 338

13.2.6.2  Products/Solutions/Services offered 339

13.2.6.3  Recent developments           341

13.2.6.3.1                Product launches and enhancements                 341

13.2.6.3.2                Deals      343

13.2.7      ORACLE                344

13.2.7.1  Business overview 344

13.2.7.2  Products/Solutions/Services offered 345

13.2.7.3  Recent developments           346

13.2.7.3.1                Deals      346

13.2.8      ADOBE 347

13.2.8.1  Business overview 347

13.2.8.2  Products/Solutions/Services offered 348

13.2.8.3  Recent developments           350

13.2.8.3.1                Product launches and enhancements                 350

13.2.8.3.2                Deals      351

13.2.9      SAP         353

13.2.9.1  Business overview 353

13.2.9.2  Products/Solutions/Services offered 354

13.2.9.3  Recent developments           356

13.2.9.3.1                Product launches and enhancements                 356

13.2.9.3.2                Deals      357

13.2.10   SPROUT SOCIAL               358

13.2.10.1                 Business overview 358

13.2.10.2                 Products/Solutions/Services offered 359

13.2.10.3                 Recent developments           360

13.2.10.3.1             Deals      360

13.2.11   OPENAI                361

13.2.12   HOOTSUITE       362

13.2.13   ZOHO   363

13.2.14   DIALPAD             364

13.2.15   GONG.IO             365

13.2.16   BRAND24             366

13.2.17   HUBSPOT            367

13.2.18   6SENSE 368

13.2.19   PALANTIR TECHNOLOGIES        369

13.2.20   KHOROS               370

13.2.21   SPRINKLR            371

13.3         STARTUPS/SMES              372

13.3.1      AICHAT                 372

13.3.1.1  Business overview 372

13.3.1.2  Products/Solutions/Services offered 373

13.3.2      PEOPLE.AI          374

13.3.3      COPY.AI                375

13.3.4      MOVEWORKS    376

13.3.5      OUTREACH         377

13.3.6      H20.AI   378

13.3.7      SYNTHESIA         379

13.3.8      JASPER 380

13.3.9      WRITESONIC     381

13.3.10   SALESLOFT         382

13.3.11   ZAPIER 383

13.3.12   HEYGEN               384

13.3.13   CONVERSICA     385

13.3.14   RELEVANCE AI  386

13.3.15   VELOXY                387

13.3.16   COGNISM            388

13.3.17   LAVENDER          389

13.3.18   CLARI    390

13.3.19   TIDIO   391

13.3.20   WRITER                392

13.3.21   SEAMLESS.AI     393

13.3.22   CREATIO              394

13.3.23   LATELY.AI           394

13.3.24   REGIE.AI              395

14            ADJACENT AND RELATED MARKETS      396

14.1         INTRODUCTION              396

14.2         ARTIFICIAL INTELLIGENCE (AI) MARKET             396

14.2.1      MARKET DEFINITION   396

14.2.2      MARKET OVERVIEW       396

14.2.2.1  Artificial intelligence market, by offering         397

14.2.2.2  Artificial intelligence market, by technology    397

14.2.2.3  Artificial intelligence market, by business function        398

14.2.2.4  Artificial intelligence market, by vertical          399

14.2.2.5  Artificial intelligence market, by region            401

14.3         GENERATIVE AI MARKET              402

14.3.1      MARKET DEFINITION   402

14.3.2      MARKET OVERVIEW       402

14.3.2.1  Generative AI market, by offering     402

14.3.2.2  Generative AI market, by application                403

14.3.2.3  Generative AI market, by vertical      404

14.3.2.4  Generative AI market, by region        405

15            APPENDIX           407

15.1         DISCUSSION GUIDE        407

15.2         KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL                417

15.3         CUSTOMIZATION OPTIONS        419

15.4         RELATED REPORTS         419

15.5         AUTHOR DETAILS           420

LIST OF TABLES

TABLE 1                INCLUSIONS AND EXCLUSIONS 42

TABLE 2                UNITED STATES DOLLAR EXCHANGE RATES, 2020–2024              44

TABLE 3                PRIMARY INTERVIEWS  46

TABLE 4                FACTOR ANALYSIS          53

TABLE 5                RESEARCH ASSUMPTIONS           54

TABLE 6                GLOBAL AI FOR SALES & MARKETING MARKET SIZE AND GROWTH RATE,

2020–2024 (USD MILLION, Y-O-Y GROWTH)          59

TABLE 7                GLOBAL AI FOR SALES & MARKETING MARKET SIZE AND GROWTH RATE,

2025–2030 (USD MILLION, Y-O-Y GROWTH)          59

TABLE 8                AI FOR SALES & MARKETING MARKET: ECOSYSTEM       79

TABLE 9                NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  96

TABLE 10              EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, A

ND OTHER ORGANIZATIONS     96

TABLE 11              ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  97

TABLE 12              MIDDLE EAST & AFRICA: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  98

TABLE 13              LATIN AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  98

TABLE 14              PATENTS FILED, 2015–2024           105

TABLE 15              LIST OF FEW PATENTS IN AI FOR SALES & MARKETING MARKET, 2023–2024               106

TABLE 16              PRICING DATA OF AI FOR SALES & MARKETING, BY OFFERING    111

TABLE 17              PRICING DATA OF AI FOR SALES & MARKETING, BY APPLICATION             112

TABLE 18              AI FOR SALES & MARKETING MARKET: DETAILED LIST OF CONFERENCES & EVENTS, 2025–2026                 113

TABLE 19              PORTER’S FIVE FORCES’ IMPACT ON AI FOR SALES & MARKETING MARKET  114

TABLE 20              INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP THREE ENTERPRISE END USERS        118

TABLE 21              KEY BUYING CRITERIA FOR TOP THREE ENTERPRISE END USERS               119

TABLE 22              AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION)     122

TABLE 23              AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION)     122

TABLE 24              AI FOR SALES & MARKETING MARKET, BY SALES OFFERING,

2020–2024 (USD MILLION)            123

TABLE 25              AI FOR SALES & MARKETING MARKET, BY SALES OFFERING,

2025–2030 (USD MILLION)            124

TABLE 26              AI FOR CRM MARKET, BY REGION, 2020–2024 (USD MILLION) 125

TABLE 27              AI FOR CRM MARKET, BY REGION, 2025–2030 (USD MILLION) 125

TABLE 28              AI FOR EMAIL GENERATORS MARKET, BY REGION, 2020–2024 (USD MILLION)          126

TABLE 29              AI FOR EMAIL GENERATORS MARKET, BY REGION, 2025–2030 (USD MILLION)          126

TABLE 30              AI FOR CHATBOTS & VIRTUAL ASSISTANTS MARKET, BY REGION,

2020–2024 (USD MILLION)            127

TABLE 31              AI FOR CHATBOTS & VIRTUAL ASSISTANTS MARKET, BY REGION,

2025–2030 (USD MILLION)            127

TABLE 32              AI FOR SALES AGENTS MARKET, BY REGION, 2020–2024 (USD MILLION)            128

TABLE 33              AI FOR SALES AGENTS MARKET, BY REGION, 2025–2030 (USD MILLION)            128

TABLE 34              AI FOR SALES FORECASTING TOOLS MARKET, BY REGION,

2020–2024 (USD MILLION)            129

TABLE 35              AI FOR SALES FORECASTING TOOLS MARKET, BY REGION,

2025–2030 (USD MILLION)            129

TABLE 36              AI FOR SALES INTELLIGENCE TOOLS MARKET, BY REGION,

2020–2024 (USD MILLION)            130

TABLE 37              AI FOR SALES INTELLIGENCE TOOLS MARKET, BY REGION,

2025–2030 (USD MILLION)            130

TABLE 38              AI FOR LEAD SCORING TOOLS MARKET, BY REGION, 2020–2024 (USD MILLION)          131

TABLE 39              AI FOR LEAD SCORING TOOLS MARKET, BY REGION, 2025–2030 (USD MILLION)          131

TABLE 40              AI FOR OTHER SALES OFFERINGS MARKET, BY REGION,

2020–2024 (USD MILLION)            132

TABLE 41              AI FOR OTHER SALES OFFERINGS MARKET, BY REGION,

2025–2030 (USD MILLION)            132

TABLE 42              AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING,

2020–2024 (USD MILLION)            133

TABLE 43              AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING,

2025–2030 (USD MILLION)            134

TABLE 44              AI FOR ADVERTISING TOOLS MARKET, BY REGION, 2020–2024 (USD MILLION)          135

TABLE 45              AI FOR ADVERTISING TOOLS MARKET, BY REGION, 2025–2030 (USD MILLION)          135

TABLE 46              AI FOR DIGITAL MARKETING TOOLS MARKET, BY REGION,

2020–2024 (USD MILLION)            136

TABLE 47              AI FOR DIGITAL MARKETING TOOLS MARKET, BY REGION,

2025–2030 (USD MILLION)            136

TABLE 48              AI FOR CONTENT CREATION & COPYWRITING TOOLS MARKET, BY REGION,

2020–2024 (USD MILLION)            137

TABLE 49              AI FOR CONTENT CREATION & COPYWRITING TOOLS MARKET, BY REGION,

2025–2030 (USD MILLION)            137

TABLE 50              AI FOR SOCIAL MEDIA MANAGEMENT MARKET, BY REGION,

2020–2024 (USD MILLION)            139

TABLE 51              AI FOR SOCIAL MEDIA MANAGEMENT MARKET, BY REGION,

2025–2030 (USD MILLION)            139

TABLE 52              AI FOR SEO OPTIMIZATION SOFTWARE MARKET, BY REGION,

2020–2024 (USD MILLION)            140

TABLE 53              AI FOR SEO OPTIMIZATION SOFTWARE MARKET, BY REGION,

2025–2030 (USD MILLION)            140

TABLE 54              AI FOR MARKETING AGENTS MARKET, BY REGION, 2020–2024 (USD MILLION)          141

TABLE 55              AI FOR MARKETING AGENTS MARKET, BY REGION, 2025–2030 (USD MILLION)          141

TABLE 56              AI FOR CUSTOMER DATA PLATFORM (CDP) MARKET, BY REGION,

2020–2024 (USD MILLION)            142

TABLE 57              AI FOR CUSTOMER DATA PLATFORM (CDP) MARKET, BY REGION,

2025–2030 (USD MILLION)            142

TABLE 58              AI FOR CHATBOTS & CONVERSATIONAL MARKETING TOOLS MARKET, BY REGION, 2020–2024 (USD MILLION)            143

TABLE 59              AI FOR CHATBOTS & CONVERSATIONAL MARKETING TOOLS MARKET, BY REGION, 2025–2030 (USD MILLION)            143

TABLE 60              AI FOR OTHER MARKETING OFFERINGS MARKET, BY REGION,

2020–2024 (USD MILLION)            144

TABLE 61              AI FOR OTHER MARKETING OFFERINGS MARKET, BY REGION,

2025–2030 (USD MILLION)            144

TABLE 62              AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE,

2020–2024 (USD MILLION)            147

TABLE 63              AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE,

2025–2030 (USD MILLION)            147

TABLE 64              ON-PREMISE AI FOR SALES & MARKETING MARKET, BY REGION,

2020–2024 (USD MILLION)            148

TABLE 65              ON-PREMISE AI FOR SALES & MARKETING MARKET, BY REGION,

2025–2030 (USD MILLION)            148

TABLE 66              CLOUD-BASED AI FOR SALES & MARKETING MARKET, BY REGION,

2020–2024 (USD MILLION)            149

TABLE 67              CLOUD-BASED AI FOR SALES & MARKETING MARKET, BY REGION,

2025–2030 (USD MILLION)            149

TABLE 68              AI FOR SALES & MARKETING MARKET, BY APPLICATION,

2020–2024 (USD MILLION)            152

TABLE 69              AI FOR SALES & MARKETING MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            152

TABLE 70              AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION,

2020–2024 (USD MILLION)            154

TABLE 71              AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION,

2025–2030 (USD MILLION)            154

TABLE 72              AI FOR SENTIMENT ANALYSIS IN SALES MARKET, BY REGION,

2020–2024 (USD MILLION)            155

TABLE 73              AI FOR SENTIMENT ANALYSIS IN SALES MARKET, BY REGION,

2025–2030 (USD MILLION)            155

TABLE 74              AI FOR PREDICTIVE FORECASTING IN SALES MARKET, BY REGION,

2020–2024 (USD MILLION)            156

TABLE 75              AI FOR PREDICTIVE FORECASTING IN SALES MARKET, BY REGION,

2025–2030 (USD MILLION)            156

TABLE 76              AI FOR CALL SUMMARIES & EXPLORATION IN SALES MARKET, BY REGION,

2020–2024 (USD MILLION)            157

TABLE 77              AI FOR CALL SUMMARIES & EXPLORATION IN SALES MARKET, BY REGION,

2025–2030 (USD MILLION)            157

TABLE 78              AI FOR GUIDED SELLING & REPORTING IN SALES MARKET, BY REGION,

2020–2024 (USD MILLION)            158

TABLE 79              AI FOR GUIDED SELLING & REPORTING IN SALES MARKET, BY REGION,

2025–2030 (USD MILLION)            158

TABLE 80              AI FOR CONVERSATION MINING IN SALES MARKET, BY REGION,

2020–2024 (USD MILLION)            159

TABLE 81              AI FOR CONVERSATION MINING IN SALES MARKET, BY REGION,

2025–2030 (USD MILLION)            159

TABLE 82              AI FOR PRICING & QUOTATION OPTIMIZATION IN SALES MARKET, BY REGION, 2020–2024 (USD MILLION)                 160

TABLE 83              AI FOR PRICING & QUOTATION OPTIMIZATION IN SALES MARKET, BY REGION, 2025–2030 (USD MILLION)                 160

TABLE 84              AI FOR REVENUE INTELLIGENCE IN SALES MARKET, BY REGION,

2020–2024 (USD MILLION)            161

TABLE 85              AI FOR REVENUE INTELLIGENCE IN SALES MARKET, BY REGION,

2025–2030 (USD MILLION)            161

TABLE 86              AI FOR COMPETITOR ANALYSIS IN SALES MARKET, BY REGION,

2020–2024 (USD MILLION)            162

TABLE 87              AI FOR COMPETITOR ANALYSIS IN SALES MARKET, BY REGION,

2025–2030 (USD MILLION)            162

TABLE 88              AI FOR DEAL & PIPELINE MANAGEMENT IN SALES MARKET, BY REGION,

2020–2024 (USD MILLION)            163

TABLE 89              AI FOR DEAL & PIPELINE MANAGEMENT IN SALES MARKET, BY REGION,

2025–2030 (USD MILLION)            163

TABLE 90              AI FOR OTHER SALES APPLICATIONS IN SALES MARKET, BY REGION,

2020–2024 (USD MILLION)            164

TABLE 91              AI FOR OTHER SALES APPLICATIONS IN SALES MARKET, BY REGION,

2025–2030 (USD MILLION)            164

TABLE 92              AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION,

2020–2024 (USD MILLION)            166

TABLE 93              AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION,

2025–2030 (USD MILLION)            166

TABLE 94              AI FOR PREDICTIVE ANALYTICS IN MARKETING MARKET, BY REGION,

2020–2024 (USD MILLION)            167

TABLE 95              AI FOR PREDICTIVE ANALYTICS IN MARKETING MARKET, BY REGION,

2025–2030 (USD MILLION)            167

TABLE 96              AI FOR CONTENT MARKETING & GENERATION IN MARKETING MARKET,

BY REGION, 2020–2024 (USD MILLION)   168

TABLE 97              AI FOR CONTENT MARKETING & GENERATION IN MARKETING MARKET,

BY REGION, 2025–2030 (USD MILLION)   168

TABLE 98              AI FOR AUDIENCE SEGMENTATION & PERSONALIZATION IN MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION)       169

TABLE 99              AI FOR AUDIENCE SEGMENTATION & PERSONALIZATION IN MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION)       169

TABLE 100            AI FOR PROGRAMMATIC ADVERTISING IN MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION)                 170

TABLE 101            AI FOR PROGRAMMATIC ADVERTISING IN MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION)                 170

TABLE 102            AI FOR CUSTOMER EXPERIENCE MANAGEMENT IN MARKETING MARKET,

BY REGION, 2020–2024 (USD MILLION)   171

TABLE 103            AI FOR CUSTOMER EXPERIENCE MANAGEMENT IN MARKETING MARKET,

BY REGION, 2025–2030 (USD MILLION)   171

TABLE 104            AI FOR CAMPAIGN MANAGEMENT IN MARKETING MARKET, BY REGION,

2020–2024 (USD MILLION)            172

TABLE 105            AI FOR CAMPAIGN MANAGEMENT IN MARKETING MARKET, BY REGION,

2025–2030 (USD MILLION)            172

TABLE 106            AI FOR VOICE SEARCH OPTIMIZATION IN MARKETING MARKET, BY REGION,

2020–2024 (USD MILLION)            173

TABLE 107            AI FOR VOICE SEARCH OPTIMIZATION IN MARKETING MARKET, BY REGION,

2025–2030 (USD MILLION)            173

TABLE 108            AI FOR OTHER MARKETING APPLICATIONS MARKET, BY REGION,

2020–2024 (USD MILLION)            174

TABLE 109            AI FOR OTHER MARKETING APPLICATIONS MARKET, BY REGION,

2025–2030 (USD MILLION)            174

TABLE 110            AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY,

2020–2024 (USD MILLION)            177

TABLE 111            AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY,

2025–2030 (USD MILLION)            177

TABLE 112            GENERATIVE AI FOR SALES & MARKETING MARKET, BY REGION,

2020–2024 (USD MILLION)            178

TABLE 113            GENERATIVE AI FOR SALES & MARKETING MARKET, BY REGION,

2025–2030 (USD MILLION)            178

TABLE 114            OTHER AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY,

2020–2024 (USD MILLION)            179

TABLE 115            OTHER AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY,

2025–2030 (USD MILLION)            180

TABLE 116            MACHINE LEARNING FOR SALES & MARKETING MARKET, BY REGION,

2020–2024 (USD MILLION)            180

TABLE 117            MACHINE LEARNING FOR SALES & MARKETING MARKET, BY REGION,

2025–2030 (USD MILLION)            181

TABLE 118            NATURAL LANGUAGE PROCESSING FOR SALES & MARKETING MARKET,

BY REGION, 2020–2024 (USD MILLION)   181

TABLE 119            NATURAL LANGUAGE PROCESSING FOR SALES & MARKETING MARKET,

BY REGION, 2025–2030 (USD MILLION)   182

TABLE 120            PREDICTIVE ANALYTICS FOR SALES & MARKETING MARKET, BY REGION,

2020–2024 (USD MILLION)            182

TABLE 121            PREDICTIVE ANALYTICS FOR SALES & MARKETING MARKET, BY REGION,

2025–2030 (USD MILLION)            183

TABLE 122            CONTEXT-AWARE AI FOR SALES & MARKETING MARKET, BY REGION,

2020–2024 (USD MILLION)            183

TABLE 123            CONTEXT-AWARE AI FOR SALES & MARKETING MARKET, BY REGION,

2025–2030 (USD MILLION)            184

TABLE 124            AI FOR SALES & MARKETING MARKET, BY END USER, 2020–2024 (USD MILLION)                187

TABLE 125            AI FOR SALES & MARKETING MARKET, BY END USER, 2025–2030 (USD MILLION)                187

TABLE 126            AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER,

2020–2024 (USD MILLION)            189

TABLE 127            AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER,

2025–2030 (USD MILLION)            189

TABLE 128            AI FOR SALES & MARKETING MARKET IN BFSI, BY REGION,

2020–2024 (USD MILLION)            190

TABLE 129            AI FOR SALES & MARKETING MARKET IN BFSI, BY REGION,

2025–2030 (USD MILLION)            190

TABLE 130            AI FOR SALES & MARKETING MARKET IN RETAIL & E-COMMERCE, BY REGION, 2020–2024 (USD MILLION)                 191

TABLE 131            AI FOR SALES & MARKETING MARKET IN RETAIL & E-COMMERCE, BY REGION, 2025–2030 (USD MILLION)                 191

TABLE 132            AI FOR SALES & MARKETING MARKET IN TECHNOLOGY & SOFTWARE, BY REGION, 2020–2024 (USD MILLION)            192

TABLE 133            AI FOR SALES & MARKETING MARKET IN TECHNOLOGY & SOFTWARE, BY REGION, 2025–2030 (USD MILLION)            192

TABLE 134            AI FOR SALES & MARKETING MARKET IN MEDIA & ENTERTAINMENT, BY REGION, 2020–2024 (USD MILLION)                 193

TABLE 135            AI FOR SALES & MARKETING MARKET IN MEDIA & ENTERTAINMENT, BY REGION, 2025–2030 (USD MILLION)                 193

TABLE 136            AI FOR SALES & MARKETING MARKET IN MANUFACTURING, BY REGION,

2020–2024 (USD MILLION)            194

TABLE 137            AI FOR SALES & MARKETING MARKET IN MANUFACTURING, BY REGION,

2025–2030 (USD MILLION)            195

TABLE 138            AI FOR SALES & MARKETING MARKET IN HEALTHCARE & LIFE SCIENCES,

BY REGION, 2020–2024 (USD MILLION)   195

TABLE 139            AI FOR SALES & MARKETING MARKET IN HEALTHCARE & LIFE SCIENCES,

BY REGION, 2025–2030 (USD MILLION)   196

TABLE 140            AI FOR SALES & MARKETING MARKET IN EDUCATION, BY REGION,

2020–2024 (USD MILLION)            196

TABLE 141            AI FOR SALES & MARKETING MARKET IN EDUCATION, BY REGION,

2025–2030 (USD MILLION)            197

TABLE 142            AI FOR SALES & MARKETING MARKET IN TELECOMMUNICATIONS, BY REGION, 2020–2024 (USD MILLION)            197

TABLE 143            AI FOR SALES & MARKETING MARKET IN TELECOMMUNICATIONS, BY REGION, 2025–2030 (USD MILLION)            198

TABLE 144            AI FOR SALES & MARKETING MARKET IN AUTOMOTIVE, BY REGION,

2020–2024 (USD MILLION)            198

TABLE 145            AI FOR SALES & MARKETING MARKET IN AUTOMOTIVE, BY REGION,

2025–2030 (USD MILLION)            199

TABLE 146            AI FOR SALES & MARKETING MARKET IN TRAVEL & HOSPITALITY, BY REGION, 2020–2024 (USD MILLION)                 200

TABLE 147            AI FOR SALES & MARKETING MARKET IN TRAVEL & HOSPITALITY, BY REGION, 2025–2030 (USD MILLION)                 200

TABLE 148            AI FOR SALES & MARKETING MARKET AMONG OTHER ENTERPRISE END USERS, BY REGION, 2020–2024 (USD MILLION)            201

TABLE 149            AI FOR SALES & MARKETING MARKET AMONG OTHER ENTERPRISE END USERS, BY REGION, 2025–2030 (USD MILLION)            201

TABLE 150            AI FOR SALES & MARKETING MARKET AMONG INDIVIDUAL USERS, BY REGION, 2020–2024 (USD MILLION)                 202

TABLE 151            AI FOR SALES & MARKETING MARKET AMONG INDIVIDUAL USERS, BY REGION, 2025–2030 (USD MILLION)                 202

TABLE 152            AI FOR SALES & MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION)          205

TABLE 153            AI FOR SALES & MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION)          205

TABLE 154            NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            208

TABLE 155            NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            208

TABLE 156            NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING, 2020–2024 (USD MILLION)                 208

TABLE 157            NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING, 2025–2030 (USD MILLION)                 209

TABLE 158            NORTH AMERICA: AI FOR SALES & MARKETING MARKET,

BY MARKETING OFFERING, 2020–2024 (USD MILLION)   209

TABLE 159            NORTH AMERICA: AI FOR SALES & MARKETING MARKET,

BY MARKETING OFFERING, 2025–2030 (USD MILLION)   210

TABLE 160            NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2020–2024 (USD MILLION)                 210

TABLE 161            NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2025–2030 (USD MILLION)                 210

TABLE 162            NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY APPLICATION,

2020–2024 (USD MILLION)            211

TABLE 163            NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            211

TABLE 164            NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2020–2024 (USD MILLION)                 211

TABLE 165            NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2025–2030 (USD MILLION)                 212

TABLE 166            NORTH AMERICA: AI FOR SALES & MARKETING MARKET,

BY MARKETING APPLICATION, 2020–2024 (USD MILLION)                 212

TABLE 167            NORTH AMERICA: AI FOR SALES & MARKETING MARKET,

BY MARKETING APPLICATION, 2025–2030 (USD MILLION)                 213

TABLE 168            NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY,

2020–2024 (USD MILLION)            213

TABLE 169            NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY,

2025–2030 (USD MILLION)            213

TABLE 170            NORTH AMERICA: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2020–2024 (USD MILLION)       214

TABLE 171            NORTH AMERICA: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2025–2030 (USD MILLION)       214

TABLE 172            NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY END USER,

2020–2024 (USD MILLION)            214

TABLE 173            NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY END USER,

2025–2030 (USD MILLION)            214

TABLE 174            NORTH AMERICA: AI FOR SALES & MARKETING MARKET,

BY ENTERPRISE END USER, 2020–2024 (USD MILLION)    215

TABLE 175            NORTH AMERICA: AI FOR SALES & MARKETING MARKET,

BY ENTERPRISE END USER, 2025–2030 (USD MILLION)    215

TABLE 176            NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY COUNTRY,

2020–2024 (USD MILLION)            216

TABLE 177            NORTH AMERICA: AI FOR SALES & MARKETING MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            216

TABLE 178            US: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            217

TABLE 179            US: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            217

TABLE 180            CANADA: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            218

TABLE 181            CANADA: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            218

TABLE 182            EUROPE: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            220

TABLE 183            EUROPE: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            220

TABLE 184            EUROPE: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING,

2020–2024 (USD MILLION)            220

TABLE 185            EUROPE: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING,

2025–2030 (USD MILLION)            221

TABLE 186            EUROPE: AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING,

2020–2024 (USD MILLION)            221

TABLE 187            EUROPE: AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING,

2025–2030 (USD MILLION)            222

TABLE 188            EUROPE: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE,

2020–2024 (USD MILLION)            222

TABLE 189            EUROPE: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE,

2025–2030 (USD MILLION)            222

TABLE 190            EUROPE: AI FOR SALES & MARKETING MARKET, BY APPLICATION,

2020–2024 (USD MILLION)            223

TABLE 191            EUROPE: AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2025–2030 (USD MILLION)       223

TABLE 192            EUROPE: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION,

2020–2024 (USD MILLION)            223

TABLE 193            EUROPE: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION,

2025–2030 (USD MILLION)            224

TABLE 194            EUROPE: AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION, 2020–2024 (USD MILLION)                 224

TABLE 195            EUROPE: AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION, 2025–2030 (USD MILLION)                 225

TABLE 196            EUROPE: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY,

2020–2024 (USD MILLION)            225

TABLE 197            EUROPE: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY,

2025–2030 (USD MILLION)            225

TABLE 198            EUROPE: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET,

BY TECHNOLOGY, 2020–2024 (USD MILLION)     226

TABLE 199            EUROPE: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET,

BY TECHNOLOGY, 2025–2030 (USD MILLION)     226

TABLE 200            EUROPE: AI FOR SALES & MARKETING MARKET, BY END USER,

2020–2024 (USD MILLION)            226

TABLE 201            EUROPE: AI FOR SALES & MARKETING MARKET, BY END USER,

2025–2030 (USD MILLION)            226

TABLE 202            EUROPE: AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2020–2024 (USD MILLION)    227

TABLE 203            EUROPE: AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2025–2030 (USD MILLION)    227

TABLE 204            EUROPE: AI FOR SALES & MARKETING MARKET, BY COUNTRY,

2020–2024 (USD MILLION)            228

TABLE 205            EUROPE: AI FOR SALES & MARKETING MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            228

TABLE 206            UK: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            229

TABLE 207            UK: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            229

TABLE 208            GERMANY: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            230

TABLE 209            GERMANY: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            230

TABLE 210            FRANCE: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            231

TABLE 211            FRANCE: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            231

TABLE 212            ITALY: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            232

TABLE 213            ITALY: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            232

TABLE 214            SPAIN: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            233

TABLE 215            SPAIN: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            233

TABLE 216            REST OF EUROPE: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            234

TABLE 217            REST OF EUROPE: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            234

TABLE 218            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            237

TABLE 219            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            237

TABLE 220            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING,

2020–2024 (USD MILLION)            237

TABLE 221            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING,

2025–2030 (USD MILLION)            238

TABLE 222            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING, 2020–2024 (USD MILLION)                 238

TABLE 223            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING, 2025–2030 (USD MILLION)                 239

TABLE 224            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2020–2024 (USD MILLION)                 239

TABLE 225            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2025–2030 (USD MILLION)                 239

TABLE 226            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY APPLICATION,

2020–2024 (USD MILLION)            240

TABLE 227            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY APPLICATION,

2025–2030 (USD MILLION)            240

TABLE 228            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2020–2024 (USD MILLION)                 240

TABLE 229            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2025–2030 (USD MILLION)                 241

TABLE 230            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION, 2020–2024 (USD MILLION)            241

TABLE 231            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY MARKETING APPLICATION, 2025–2030 (USD MILLION)            242

TABLE 232            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY,

2020–2024 (USD MILLION)            242

TABLE 233            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY,

2025–2030 (USD MILLION)            242

TABLE 234            ASIA PACIFIC: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET,

BY TECHNOLOGY, 2020–2024 (USD MILLION)     243

TABLE 235            ASIA PACIFIC: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET,

BY TECHNOLOGY, 2025–2030 (USD MILLION)     243

TABLE 236            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY END USER,

2020–2024 (USD MILLION)            243

TABLE 237            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY END USER,

2025–2030 (USD MILLION)            243

TABLE 238            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2020–2024 (USD MILLION)                 244

TABLE 239            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY ENTERPRISE END USER, 2025–2030 (USD MILLION)                 244

TABLE 240            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY COUNTRY,

2020–2024 (USD MILLION)            245

TABLE 241            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            245

TABLE 242            CHINA: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            246

TABLE 243            CHINA: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            246

TABLE 244            JAPAN: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            247

TABLE 245            JAPAN: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            247

TABLE 246            INDIA: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            248

TABLE 247            INDIA: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            248

TABLE 248            SOUTH KOREA: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            249

TABLE 249            SOUTH KOREA: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            249

TABLE 250            AUSTRALIA & NEW ZEALAND: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION)                 250

TABLE 251            AUSTRALIA & NEW ZEALAND: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION)                 250

TABLE 252            SINGAPORE: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            251

TABLE 253            SINGAPORE: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            251

TABLE 254            REST OF ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION)                 252

TABLE 255            REST OF ASIA PACIFIC: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION)                 252

TABLE 256            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION)                 254

TABLE 257            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION)                 254

TABLE 258            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET,

BY SALES OFFERING, 2020–2024 (USD MILLION) 254

TABLE 259            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET,

BY SALES OFFERING, 2025–2030 (USD MILLION) 255

TABLE 260            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET,

BY MARKETING OFFERING, 2020–2024 (USD MILLION)   255

TABLE 261            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET,

BY MARKETING OFFERING, 2025–2030 (USD MILLION)   256

TABLE 262            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET,

BY DEPLOYMENT MODE, 2020–2024 (USD MILLION)        256

TABLE 263            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET,

BY DEPLOYMENT MODE, 2025–2030 (USD MILLION)        256

TABLE 264            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2020–2024 (USD MILLION)            257

TABLE 265            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2025–2030 (USD MILLION)            257

TABLE 266            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET,

BY SALES APPLICATION, 2020–2024 (USD MILLION)         257

TABLE 267            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET,

BY SALES APPLICATION, 2025–2030 (USD MILLION)         258

TABLE 268            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET,

BY MARKETING APPLICATION, 2020–2024 (USD MILLION)                 258

TABLE 269            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET,

BY MARKETING APPLICATION, 2025–2030 (USD MILLION)                 259

TABLE 270            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2020–2024 (USD MILLION)            259

TABLE 271            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY, 2025–2030 (USD MILLION)            259

TABLE 272            MIDDLE EAST & AFRICA: OTHER AI TECHNOLOGIES FOR

SALES & MARKETING MARKET, BY TECHNOLOGY, 2020–2024 (USD MILLION) 260

TABLE 273            MIDDLE EAST & AFRICA: OTHER AI TECHNOLOGIES FOR

SALES & MARKETING MARKET, BY TECHNOLOGY, 2025–2030 (USD MILLION) 260

TABLE 274            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY END USER, 2020–2024 (USD MILLION)                 260

TABLE 275            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY END USER, 2025–2030 (USD MILLION)                 260

TABLE 276            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET,

BY ENTERPRISE END USER, 2020–2024 (USD MILLION)    261

TABLE 277            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET,

BY ENTERPRISE END USER, 2025–2030 (USD MILLION)    261

TABLE 278            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY SUBREGION, 2020–2024 (USD MILLION)            262

TABLE 279            MIDDLE EAST & AFRICA: AI FOR SALES & MARKETING MARKET, BY SUBREGION, 2025–2030 (USD MILLION)            262

TABLE 280            MIDDLE EAST: AI FOR SALES & MARKETING MARKET, BY COUNTRY,

2020–2024 (USD MILLION)            262

TABLE 281            MIDDLE EAST: AI FOR SALES & MARKETING MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            263

TABLE 282            KSA: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            264

TABLE 283            KSA: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            264

TABLE 284            UAE: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            265

TABLE 285            UAE: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            265

TABLE 286            QATAR: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            265

TABLE 287            QATAR: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            266

TABLE 288            KUWAIT: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            266

TABLE 289            KUWAIT: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            267

TABLE 290            REST OF THE MIDDLE EAST: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION)                 267

TABLE 291            REST OF THE MIDDLE EAST: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION)                 267

TABLE 292            AFRICA: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            268

TABLE 293            AFRICA: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            268

TABLE 294            LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            270

TABLE 295            LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            270

TABLE 296            LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING, 2020–2024 (USD MILLION)                 271

TABLE 297            LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES OFFERING, 2025–2030 (USD MILLION)                 271

TABLE 298            LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING, 2020–2024 (USD MILLION)                 272

TABLE 299            LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY MARKETING OFFERING, 2025–2030 (USD MILLION)                 272

TABLE 300            LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2020–2024 (USD MILLION)                 273

TABLE 301            LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE, 2025–2030 (USD MILLION)                 273

TABLE 302            LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2020–2024 (USD MILLION)   273

TABLE 303            LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY APPLICATION, 2025–2030 (USD MILLION)   273

TABLE 304            LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2020–2024 (USD MILLION)                 274

TABLE 305            LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY SALES APPLICATION, 2025–2030 (USD MILLION)                 274

TABLE 306            LATIN AMERICA: AI FOR SALES & MARKETING MARKET,

BY MARKETING APPLICATION, 2020–2024 (USD MILLION)                 275

TABLE 307            LATIN AMERICA: AI FOR SALES & MARKETING MARKET,

BY MARKETING APPLICATION, 2025–2030 (USD MILLION)                 275

TABLE 308            LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY,

2020–2024 (USD MILLION)            275

TABLE 309            LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY,

2025–2030 (USD MILLION)            276

TABLE 310            LATIN AMERICA: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET,

BY TECHNOLOGY, 2020–2024 (USD MILLION)     276

TABLE 311            LATIN AMERICA: OTHER AI TECHNOLOGIES FOR SALES & MARKETING MARKET,

BY TECHNOLOGY, 2025–2030 (USD MILLION)     276

TABLE 312            LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY END USER,

2020–2024 (USD MILLION)            276

TABLE 313            LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY END USER,

2025–2030 (USD MILLION)            277

TABLE 314            LATIN AMERICA: AI FOR SALES & MARKETING MARKET,

BY ENTERPRISE END USER, 2020–2024 (USD MILLION)    277

TABLE 315            LATIN AMERICA: AI FOR SALES & MARKETING MARKET,

BY ENTERPRISE END USER, 2025–2030 (USD MILLION)    278

TABLE 316            LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY COUNTRY,

2020–2024 (USD MILLION)            278

TABLE 317            LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY COUNTRY,

2025–2030 (USD MILLION)            278

TABLE 318            BRAZIL: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            279

TABLE 319            BRAZIL: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            279

TABLE 320            MEXICO: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            280

TABLE 321            MEXICO: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            280

TABLE 322            ARGENTINA: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2020–2024 (USD MILLION)            281

TABLE 323            ARGENTINA: AI FOR SALES & MARKETING MARKET, BY OFFERING,

2025–2030 (USD MILLION)            281

TABLE 324            REST OF LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION)                 282

TABLE 325            REST OF LATIN AMERICA: AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION)                 282

TABLE 326            OVERVIEW OF STRATEGIES ADOPTED BY KEY AI FOR SALES AND

MARKETING VENDORS, 2022–2025             283

TABLE 327            AI FOR SALES & MARKETING MARKET: DEGREE OF COMPETITION           288

TABLE 328            TECHNOLOGY FOOTPRINT (21 COMPANIES), 2024        296

TABLE 329            APPLICATION FOOTPRINT (SALES) (21 COMPANIES), 2024           297

TABLE 330            APPLICATION FOOTPRINT (MARKETING) (21 COMPANIES), 2024           298

TABLE 331            END USER FOOTPRINT (21 COMPANIES), 2024                 299

TABLE 332            REGIONAL FOOTPRINT (21 COMPANIES), 2024                 300

TABLE 333            AI FOR SALES & MARKETING MARKET: KEY STARTUPS/SMES, 2024   303

TABLE 334            AI FOR SALES & MARKETING MARKET: COMPETITIVE BENCHMARKING (APPLICATION) OF KEY STARTUPS/SMES, 2024   305

TABLE 335            AI FOR SALES & MARKETING MARKET: COMPETITIVE BENCHMARKING

(END USER AND REGION) OF KEY STARTUPS/SMES, 2024                 306

TABLE 336            AI FOR SALES & MARKETING MARKET: PRODUCT LAUNCHES

AND ENHANCEMENTS, JANUARY 2022–JANUARY 2025     307

TABLE 337            AI FOR SALES & MARKETING MARKET: DEALS, JANUARY 2022–JANUARY 2025     309

TABLE 338            IBM: COMPANY OVERVIEW         312

TABLE 339            IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED             313

TABLE 340            IBM: PRODUCT LAUNCHES AND ENHANCEMENTS             314

TABLE 341            IBM: DEALS        315

TABLE 342            NVIDIA: COMPANY OVERVIEW  317

TABLE 343            NVIDIA: PRODUCTS/SOLUTIONS/SERVICES OFFERED             318

TABLE 344            NVIDIA: PRODUCT LAUNCHES AND ENHANCEMENTS             319

TABLE 345            NVIDIA: DEALS 320

TABLE 346            GOOGLE: COMPANY OVERVIEW               322

TABLE 347            GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED             323

TABLE 348            GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS             325

TABLE 349            GOOGLE: DEALS              326

TABLE 350            MICROSOFT: COMPANY OVERVIEW        328

TABLE 351            MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED    329

TABLE 352            MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS             330

TABLE 353            MICROSOFT: DEALS       331

TABLE 354            AWS: COMPANY OVERVIEW        333

TABLE 355            AWS: PRODUCTS/SOLUTIONS/SERVICES OFFERED             334

TABLE 356            AWS: PRODUCT LAUNCHES AND ENHANCEMENTS             335

TABLE 357            AWS: DEALS       336

TABLE 358            SALESFORCE: COMPANY OVERVIEW      338

TABLE 359            SALESFORCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    339

TABLE 360            SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS             341

TABLE 361            SALESFORCE: DEALS      343

TABLE 362            ORACLE: COMPANY OVERVIEW                344

TABLE 363            ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED             345

TABLE 364            ORACLE: DEALS                346

TABLE 365            ADOBE: COMPANY OVERVIEW  347

TABLE 366            ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED             348

TABLE 367            ADOBE: PRODUCT LAUNCHES AND ENHANCEMENTS             350

TABLE 368            ADOBE: DEALS 351

TABLE 369            SAP: COMPANY OVERVIEW         353

TABLE 370            SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED             354

TABLE 371            SAP: PRODUCT LAUNCHES AND ENHANCEMENTS             356

TABLE 372            SAP: DEALS         357

TABLE 373            SPROUT SOCIAL: COMPANY OVERVIEW                 358

TABLE 374            SPROUT SOCIAL: PRODUCTS/SOLUTIONS/SERVICES OFFERED    359

TABLE 375            SPROUT SOCIAL: DEALS               360

TABLE 376            AICHAT: COMPANY OVERVIEW 372

TABLE 377            AICHAT: PRODUCTS/SOLUTIONS/SERVICES OFFERED             373

TABLE 378            ARTIFICIAL INTELLIGENCE MARKET, BY OFFERING, 2019–2023 (USD BILLION)      397

TABLE 379            ARTIFICIAL INTELLIGENCE MARKET, BY OFFERING, 2024–2030 (USD BILLION)      397

TABLE 380            ARTIFICIAL INTELLIGENCE MARKET, BY TECHNOLOGY, 2019–2023 (USD BILLION)             398

TABLE 381            ARTIFICIAL INTELLIGENCE MARKET, BY TECHNOLOGY, 2024–2030 (USD BILLION)             398

TABLE 382            ARTIFICIAL INTELLIGENCE MARKET, BY BUSINESS FUNCTION,

2019–2023 (USD BILLION)             399

TABLE 383            ARTIFICIAL INTELLIGENCE MARKET, BY BUSINESS FUNCTION,

2024–2030 (USD BILLION)             399

TABLE 384            ARTIFICIAL INTELLIGENCE MARKET, BY VERTICAL, 2019–2023 (USD BILLION)      400

TABLE 385            ARTIFICIAL INTELLIGENCE MARKET, BY VERTICAL, 2024–2030 (USD BILLION)      400

TABLE 386            ARTIFICIAL INTELLIGENCE MARKET, BY REGION, 2019–2023 (USD BILLION)           401

TABLE 387            ARTIFICIAL INTELLIGENCE MARKET, BY REGION, 2024–2030 (USD BILLION)           401

TABLE 388            GENERATIVE AI MARKET, BY OFFERING, 2019–2023 (USD MILLION)       402

TABLE 389            GENERATIVE AI MARKET, BY OFFERING, 2024–2030 (USD MILLION)       403

TABLE 390            GENERATIVE AI MARKET, BY APPLICATION, 2019–2023 (USD MILLION)            403

TABLE 391            GENERATIVE AI MARKET, BY APPLICATION, 2024–2030 (USD MILLION)            404

TABLE 392            GENERATIVE AI MARKET, BY VERTICAL, 2019–2023 (USD MILLION)       404

TABLE 393            GENERATIVE AI MARKET, BY VERTICAL, 2024–2030 (USD MILLION)       405

TABLE 394            GENERATIVE AI MARKET, BY REGION, 2019–2023 (USD MILLION) 405

TABLE 395            GENERATIVE AI MARKET, BY REGION, 2024–2030 (USD MILLION) 406

LIST OF FIGURES

FIGURE 1              AI FOR SALES & MARKETING MARKET SEGMENTATION              41

FIGURE 2              AI FOR SALES & MARKETING MARKET: STUDY YEARS CONSIDERED      43

FIGURE 3              AI FOR SALES & MARKETING MARKET: RESEARCH DESIGN         45

FIGURE 4              BREAKUP OF PRIMARY PROFILES, BY COMPANY TYPE, DESIGNATION, AND REGION        47

FIGURE 5              INSIGHTS FROM KEY INDUSTRY EXPERTS                 47

FIGURE 6              DATA TRIANGULATION                48

FIGURE 7              AI FOR SALES & MARKETING MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES                49

FIGURE 8              APPROACH 1, BOTTOM-UP (SUPPLY-SIDE): REVENUE FROM OFFERINGS IN

AI FOR SALES & MARKETING MARKET   50

FIGURE 9              APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM

KEY COMPANIES IN AI FOR SALES & MARKETING MARKET                 51

FIGURE 10            APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM

BUSINESS UNITS OF KEY VENDORS IN AI FOR SALES & MARKETING MARKET    52

FIGURE 11            APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF AI FOR SALES AND MARKETING THROUGH OVERALL IT SPENDING ON SUSTAINABLE SOLUTIONS      52

FIGURE 12            AI FOR SALES & MARKETING MARKET: STUDY LIMITATIONS    56

FIGURE 13            MARKETING SOLUTIONS OF AI TO BECOME LARGER OFFERING IN 2025          60

FIGURE 14            CHATBOTS & VIRTUAL ASSISTANTS TO ACCOUNT FOR LARGEST SHARE AMONG

AI OFFERINGS IN SALES IN 2025 60

FIGURE 15            CHATBOTS & CONVERSATIONAL MARKETING TOOLS TO ACCOUNT FOR

LEADING SHARE AMONG AI OFFERINGS IN MARKETING IN 2025                 60

FIGURE 16            CLOUD DEPLOYMENT TO LEAD OVER ON-PREMISE AI OFFERINGS IN 2025 61

FIGURE 17            MARKETING APPLICATIONS OF AI TO LEAD OVER SALES APPLICATIONS IN 2025        61

FIGURE 18            DEAL & PIPELINE MANAGEMENT TO ACCOUNT FOR MAJORITY MARKET SHARE AMONG SALES APPLICATIONS OF AI IN 2025      61

FIGURE 19            CONTENT MARKETING & GENERATION TO ACCOUNT FOR LEADING SHARE AMONG MARKETING APPLICATIONS IN 2025  62

FIGURE 20            OTHER AI TECHNOLOGIES TO EMERGE AS LARGER SEGMENT IN 2025           62

FIGURE 21            MACHINE LEARNING TO ACCOUNT FOR LARGEST SHARE AMONG

OTHER AI TECHNOLOGIES FOR SALES AND MARKETING IN 2025                 62

FIGURE 22            ENTERPRISE END USERS TO BE DOMINANT ADOPTERS OF

AI FOR SALES & MARKETING IN 2025       63

FIGURE 23            HEALTHCARE & LIFE SCIENCES TO BE FASTEST-GROWING

END USER SEGMENT OVER FORECAST PERIOD 63

FIGURE 24            ASIA PACIFIC TO REGISTER FASTEST GROWTH RATE DURING FORECAST PERIOD           64

FIGURE 25            DATA-DRIVEN DECISION-MAKING AND EVOLVING CONSUMER EXPECTATIONS

TO DRIVE DEMAND FOR AI-POWERED SALES AND MARKETING TOOLS  65

FIGURE 26            CONTEXT-AWARE AI TO ACCOUNT FOR HIGHEST GROWTH RATE

AMONG TECHNOLOGIES DURING FORECAST PERIOD  66

FIGURE 27            CHATBOTS & VIRTUAL ASSISTANTS AND DEAL & PIPELINE MANAGEMENT TO

BE LARGEST RESPECTIVE SHAREHOLDERS IN TERMS OF

AI FOR SALES OFFERINGS AND APPLICATIONS IN NORTH AMERICA IN 2025              66

FIGURE 28            CHATBOTS & CONVERSATIONAL MARKETING TOOLS AND CONTENT MARKETING

& GENERATION TO BE LARGEST RESPECTIVE SHAREHOLDERS OF AI FOR MARKETING OFFERINGS AND APPLICATIONS IN NORTH AMERICA IN 2025              67

FIGURE 29            NORTH AMERICA TO ACCOUNT FOR LARGEST MARKET SHARE IN 2025 67

FIGURE 30            DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:

AI FOR SALES & MARKETING MARKET   69

FIGURE 31            PERCENTAGE OF BENEFITS OF AI IN WORKPLACE      71

FIGURE 32            EVOLUTION OF AI FOR SALES & MARKETING                 75

FIGURE 33            AI FOR SALES & MARKETING MARKET: SUPPLY CHAIN ANALYSIS              77

FIGURE 34            KEY PLAYERS IN AI FOR SALES & MARKETING MARKET ECOSYSTEM    81

FIGURE 35            AI FOR SALES & MARKETING MARKET: INVESTMENT LANDSCAPE AND

FUNDING SCENARIO, 2025 (USD BILLION)           85

FIGURE 36            MARKET POTENTIAL OF GENERATIVE AI IN VARIOUS SALES & MARKETING

USE CASES           87

FIGURE 37            NUMBER OF PATENTS GRANTED IN 10 YEARS, 2015–2024              106

FIGURE 38            REGIONAL ANALYSIS OF PATENTS GRANTED, 2015–2024              110

FIGURE 39            AI FOR SALES & MARKETING MARKET: PORTER’S FIVE FORCES ANALYSIS           115

FIGURE 40            TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES           117

FIGURE 41            INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR

TOP THREE ENTERPRISE END USERS     118

FIGURE 42            KEY BUYING CRITERIA FOR TOP THREE ENTERPRISE END USERS               119

FIGURE 43            AI FOR SALES TO GROW AT HIGHER CAGR DURING FORECAST PERIOD       122

FIGURE 44            SALES AGENTS TO GROW AT HIGHER CAGR DURING FORECAST PERIOD       123

FIGURE 45            MARKETING AGENTS TO GROW AT HIGHER CAGR DURING FORECAST PERIOD          133

FIGURE 46            CLOUD DEPLOYMENT MODE TO REGISTER HIGHER CAGR

DURING FORECAST PERIOD       147

FIGURE 47            SALES APPLICATION TO GROW AT HIGHER CAGR DURING FORECAST PERIOD          152

FIGURE 48            REVENUE INTELLIGENCE TO GROW AT HIGHER CAGR DURING FORECAST PERIOD          153

FIGURE 49            CUSTOMER EXPERIENCE MANAGEMENT TO GROW AT HIGHEST CAGR

DURING FORECAST PERIOD       165

FIGURE 50            GENERATIVE AI TECHNOLOGY TO GROW AT HIGHER CAGR

DURING FORECAST PERIOD       177

FIGURE 51            CONTEXT-AWARE AI TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD          179

FIGURE 52            INDIVIDUAL USERS TO GROW AT HIGHER CAGR DURING FORECAST PERIOD       187

FIGURE 53            HEALTHCARE & LIFE SCIENCES TO GROW AT HIGHEST CAGR AMONG ENTERPRISE END USERS DURING FORECAST PERIOD         188

FIGURE 54            NORTH AMERICA TO BE LARGEST REGIONAL MARKET DURING FORECAST PERIOD    204

FIGURE 55            INDIA TO WITNESS FASTEST GROWTH DURING FORECAST PERIOD         205

FIGURE 56            NORTH AMERICA: AI FOR SALES & MARKETING MARKET SNAPSHOT       207

FIGURE 57            ASIA PACIFIC: AI FOR SALES & MARKETING MARKET SNAPSHOT       236

FIGURE 58            TOP FIVE PLAYERS DOMINATING MARKET OVER FIVE YEARS,

2020–2024 (USD MILLION)            286

FIGURE 59            SHARE OF LEADING COMPANIES IN AI FOR SALES & MARKETING MARKET, 2024        287

FIGURE 60            PRODUCT COMPARATIVE ANALYSIS, BY PROMINENT/LEADING VENDOR              290

FIGURE 61            PRODUCT COMPARATIVE ANALYSIS, BY PROMINENT STARTUP/SME VENDOR    291

FIGURE 62            FINANCIAL METRICS OF KEY VENDORS, 2025                 292

FIGURE 63            YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK

BETA OF KEY VENDORS, 2025     293

FIGURE 64            AI FOR SALES & MARKETING MARKET:

COMPANY EVALUATION MATRIX (KEY PLAYERS), 2024  294

FIGURE 65            COMPANY FOOTPRINT (21 COMPANIES), 2024                 295

FIGURE 66            AI FOR SALES & MARKETING MARKET:

COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2024                 302

FIGURE 67            IBM: COMPANY SNAPSHOT         312

FIGURE 68            NVIDIA: COMPANY SNAPSHOT 318

FIGURE 69            GOOGLE: COMPANY SNAPSHOT               323

FIGURE 70            MICROSOFT: COMPANY SNAPSHOT        329

FIGURE 71            AWS: COMPANY SNAPSHOT        334

FIGURE 72            SALESFORCE: COMPANY SNAPSHOT      339

FIGURE 73            ORACLE: COMPANY SNAPSHOT                345

FIGURE 74            ADOBE: COMPANY SNAPSHOT  348

FIGURE 75            SAP: COMPANY SNAPSHOT         354

FIGURE 76            SPROUT SOCIAL: COMPANY SNAPSHOT                 359

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