カスタマーサービスにおけるAI市場 – 2030年までの世界予測

AI for Customer Service Market - Global Forecast to 2030

カスタマーサービスにおけるAI市場 - 製品タイプ (AI エージェント、レコメンデーションシステム (ナレッジ ベースプラットフォーム)、ワークフロー自動化 (RPA、CRM 自動化)、コンテンツ生成、カスタマージャーニー分析、サービス品質管理) - 2030年までの世界予測
AI for Customer Service Market by Product Type (AI Agents, Recommendation Systems (Knowledge Base Platforms), Workflow Automation (RPA, CRM Automation), Content Generation, Customer Journey Analytics, Service Quality Management) - Global Forecast to 2030

商品番号 : SMB-73325

出版社MarketsandMarkets
出版年月2025年2月
ページ数369
図表数367
価格タイプシングルユーザライセンス
価格USD 4,950
種別英文調査報告書

Report Overview

The AI for customer service market is projected to grow from USD 12.06 billion in 2024 to USD 47.82 billion by 2030, at a compound annual growth rate (CAGR) of 25.8% during the forecast period.

カスタマーサービスにおけるAI市場は、2024 年の 120 億 6000 万米ドルから 2030 年までに 478 億 2000 万米ドルに成長し、予測期間中の年間平均成長率 (CAGR) は 25.8% になると予測されています。

カスタマーサービスにおけるAI市場 - 2030年までの世界予測
ai-for-customer-service-market

AI-powered chatbots and virtual assistants are transforming customer service by providing efficient, personalized support. These technologies enable businesses to engage customers 24/7, offering instant responses to inquiries, which significantly reduces wait times and enhances satisfaction. Chatbots can handle multiple conversations simultaneously, allowing for scalability during peak periods without compromising service quality. Additionally, they utilize advanced algorithms to analyze customer data, enabling tailored recommendations and contextual interactions that foster deeper connections. This personalization not only improves user experience but also drives customer loyalty. As companies increasingly adopt these AI solutions, chatbots are becoming essential tools in modern customer engagement strategies, streamlining operations and enhancing overall service quality.

AI を活用したチャットボットと仮想アシスタントは、効率的でパーソナライズされたサポートを提供することで顧客サービスを変革しています。これらのテクノロジーにより、企業は 24 時間年中無休で顧客と関わり、問い合わせに即座に応答できるため、待ち時間が大幅に短縮され、満足度が向上します。チャットボットは複数の会話を同時に処理できるため、サービスの品質を損なうことなくピーク時の拡張性が可能になります。さらに、高度なアルゴリズムを利用して顧客データを分析し、より深いつながりを育む、カスタマイズされた推奨事項や状況に応じたインタラクションを可能にします。このパーソナライゼーションにより、ユーザーエクスペリエンスが向上するだけでなく、顧客ロイヤルティも向上します。こうした AIソリューションを導入する企業が増えるにつれ、チャットボットは最新の顧客エンゲージメント戦略において不可欠なツールとなり、業務を合理化し、全体的なサービス品質を向上させています。

カスタマーサービスにおけるAI市場 - 2030年までの世界予測 12
ai-for-customer-service-market-impact

“By end user, healthcare & life sciences segment will lead the market during the forecast period.”

Healthcare and life sciences are increasingly leading the customer service market through innovative engagement strategies. Hybrid engagement models are emerging, combining personalized interactions with digital channels to enhance customer experiences. Companies are leveraging AI technologies for tailored communications, self-service analytics, and intelligent patient services, fostering a more responsive environment. The shift towards digital transformation has made telemedicine and virtual visits commonplace, allowing patients to interact conveniently with healthcare providers. Additionally, organizations are focusing on personalized insights and customized care journeys, ensuring that patient needs are met effectively. This evolution not only improves service delivery but also enhances overall patient satisfaction and loyalty in a rapidly changing landscape.

“By region, Asia Pacific to register the highest CAGR market during the forecast period.” Asia Pacific is leading the AI-powered customer service market due to the region’s rapid adoption of technology, large consumer bases, and increasing demand for enhanced customer experiences. The rise of e-commerce, mobile services, and digital transformation initiatives across various industries, particularly in retail, banking, and telecommunications, has driven the need for more efficient and personalized customer interactions. India and China are the top countries driving this trend. In India, the focus is on improving service delivery and reducing costs, while in China, AI is being integrated into smart customer service solutions, including voice assistants and chatbots, to serve millions of customers. These innovations enhance customer satisfaction, streamline operations, and meet the growing expectations of both consumers and businesses.

カスタマーサービスにおけるAI市場 - 2030年までの世界予測 region
ai-for-customer-service-market-region

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the AI for customer service market.

  • By Company: Tier I: 45%, Tier II: 35%, and Tier III: 20%
  • By Designation: C-Level: 40%, Director Level: 35%, and Others: 25%
  • By Region: North America: 30%, Europe: 20%, Asia Pacific: 35%, Middle East & Africa: 10%, and Latin America: 5%.

Microsoft (US), IBM (US), Google (US), AWS (US), Salesforce (US), Atlassian (Australia), ServiceNow (US), SAP (Germany), Zendesk (US); are some of the key players in the AI for customer service market.

カスタマーサービスにおけるAI市場 - 2030年までの世界予測 ecosystem
ai-for-customer-service-market-ecosystem

The study includes an in-depth competitive analysis of these key players in the AI for customer service market, including their company profiles, recent developments, and key market strategies.

Research Coverage

This research report categorizes the AI for customer service market by product type (chatbots and virtual assistants, AI-driven ticketing systems, sentiment and feedback analysis tools, recommendation systems, visual and diagnostic tools, workflow automation, content management, AI agents), by deployment mode (cloud and on-premises), by customer service delivery mode (self-service, agent augmented backend operations automation), by functional area (pre-sales and post-sales), by technology (generative AI and other AI), by customer interaction channel (text and email, voice, video/visual, and omnichannel), by end user (media & entertainment, telecommunications, government & public sector, healthcare & life sciences, manufacturing, retail & ecommerce, technology & software, travel & hospitality, transportation & logistics). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the AI for customer service market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions and services, key strategies, Contracts, partnerships, and agreements. new product & service launches, mergers and acquisitions, and recent developments associated with the AI for customer service market. Competitive analysis of upcoming startups in the AI for customer service market ecosystem is covered in this report.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall AI for customer service market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

  • Analysis of key drivers (Improved customer engagement with omni-channel self-service options, and enhancing efficiency and satisfaction with intelligent routing), restraints (Mitigating deepfake threats in customer service), opportunities (augmenting customer service efficiency with Gen AI solutions, empowering proactive customer service with ai solutions), and challenges (threat of job displacements in customer service)
  • Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the AI for customer service market
  • Market Development: Comprehensive information about lucrative markets – the report analyses the AI for customer service market across varied regions.
  • Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the AI for customer service market
  • Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players Microsoft (US), IBM (US), Google (US), Oracle (US), AWS (US), Salesforce (US), Atlassian (Australia), ServiceNow (US), SAP (Germany), Zendesk (US), Sprinklr (US), OpenAI (US), Aisera (US), UiPath (US), HubSpot (US), NICE (Israel), Intercom (US), Qualtrics (US) among others in AI for customer service market.

Table of Contents

1               INTRODUCTION              34

1.1           STUDY OBJECTIVES       34

1.2           MARKET DEFINITION   34

1.2.1        INCLUSIONS & EXCLUSIONS       35

1.3           MARKET SCOPE                35

1.3.1        MARKET SEGMENTATION & REGIONS COVERED                 36

1.3.2        YEARS CONSIDERED      37

1.4           CURRENCY CONSIDERED            37

1.5           STAKEHOLDERS               38

2               RESEARCH METHODOLOGY       39

2.1           RESEARCH DATA              39

2.1.1        SECONDARY DATA          40

2.1.2        PRIMARY DATA 40

2.1.2.1    Breakup of primary profiles                41

2.1.2.2    Key industry insights           41

2.2           DATA TRIANGULATION                42

2.3           MARKET SIZE ESTIMATION         43

2.3.1        TOP-DOWN APPROACH                43

2.3.2        BOTTOM-UP APPROACH              44

2.4           MARKET FORECAST       47

2.5           RESEARCH ASSUMPTIONS           48

2.6           RISK ASSESSMENT           49

2.7           RESEARCH LIMITATIONS             49

3               EXECUTIVE SUMMARY  50

4               PREMIUM INSIGHTS       55

4.1           ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN AI FOR CUSTOMER SERVICE MARKET   55

4.2           AI FOR CUSTOMER SERVICE MARKET: TOP THREE CUSTOMER SERVICE DELIVERY MODES                56

4.3          NORTH AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY DEPLOYMENT MODE

AND FUNCTIONAL AREA              56

4.4           AI FOR CUSTOMER SERVICE MARKET: BY REGION                 57

5               MARKET OVERVIEW AND INDUSTRY TRENDS    58

5.1           INTRODUCTION              58

5.2           MARKET DYNAMICS       58

5.2.1        DRIVERS               59

5.2.1.1    Improved customer engagement with omni-channel

self-service options               59

5.2.1.2    Maximizing agent efficiency through AI integration       60

5.2.1.3    Enhancing efficiency and satisfaction with intelligent routing                 60

5.2.2        RESTRAINTS      60

5.2.2.1    Mitigating deepfake threats in customer service             60

5.2.3        OPPORTUNITIES              61

5.2.3.1    Transforming customer service with generative AI innovations                 61

5.2.3.2    Empowering proactive customer service with AI solutions                 61

5.2.4        CHALLENGES    61

5.2.4.1    Threats of job displacements in customer service           61

5.3           INDUSTRY TRENDS         62

5.3.1        EVOLUTION OF AI FOR CUSTOMER SERVICE MARKET                 62

5.3.2        CASE STUDY ANALYSIS 63

5.3.2.1    Smokeball enhanced efficiency and satisfaction with

BrainFish AI help center     63

5.3.2.2    Philip Morris enhances customer engagement with Tovie

AI’s Mark Chatbot                64

5.3.2.3    Qapital achieves 24/7 service and automation with Ada’s AI solution  65

5.3.2.4    Gorgias helped Everyday Dose streamline customer support to manage high ticket volumes                65

5.3.2.5    RingCentral unified Corteva’s communication for global collaboration success           66

5.3.2.6    Jardim Exótico enhances customer support with Tovie AI’s chatbot solution    67

5.3.2.7    Orange Spain streamlines operations with UiPath’s RPA solution                 68

5.3.3        ECOSYSTEM ANALYSIS  68

5.3.3.1    Chatbots and virtual assistant providers           71

5.3.3.1.1 Rule-based chatbots             71

5.3.3.1.2 Conversational bots              72

5.3.3.1.3 Voice assistants    72

5.3.3.2    AI-driven ticketing system providers 72

5.3.3.2.1 Automated ticket routing    72

5.3.3.2.2 Self-service portals               72

5.3.3.2.3 Case resolution assistant     73

5.3.3.3    Sentiment and feedback analysis tools              73

5.3.3.3.1 Sentiment & emotion detection          73

5.3.3.3.2 Customer feedback               73

5.3.3.3.3 Social media monitoring      73

5.3.3.4    Recommendation systems  74

5.3.3.4.1 Dynamic FAQs     74

5.3.3.4.2 Knowledge base platforms  74

5.3.3.5    Visual and diagnostic tools 74

5.3.3.5.1 Image recognition tools       75

5.3.3.5.2 Voice-based assistance        75

5.3.3.6    Workflow automation           75

5.3.3.6.1 Robotic process automation                75

5.3.3.6.2 Integrated CRM automation               75

5.3.3.7    Content management           76

5.3.3.7.1 Content distribution             76

5.3.3.7.2 Content generation               76

5.3.3.7.3 Content moderation             76

5.3.3.8    AI agents                77

5.3.3.8.1 Performance analytics          77

5.3.3.8.2 Conversation intelligence    77

5.3.3.9    Customer interaction channels           77

5.3.3.9.1 Text and email      78

5.3.3.9.2 Voice      78

5.3.3.9.3 Video/Visual         78

5.3.3.9.4 Omnichannel        78

5.3.3.10  End users               78

5.3.4        TECHNOLOGY ANALYSIS             79

5.3.4.1    Key technologies  79

5.3.4.1.1 NLP and deep learning        79

5.3.4.1.2 Big data analytics 79

5.3.4.1.3 Generative AI        79

5.3.4.1.3.1              Rule-based models                80

5.3.4.1.3.2              Statistical models 80

5.3.4.1.3.3              Deep learning models          80

5.3.4.1.3.4              Generative Adversarial Networks (GANs)       80

5.3.4.1.3.5              Autoencoders        81

5.3.4.1.3.6              Convolutional Neural Networks (CNNs)         81

5.3.4.1.3.7              Transformer-based Large Language Models (LLMs)                 81

5.3.4.1.4 AI agent memory  81

5.3.4.1.4.1              Short-term Memory (STM)                82

5.3.4.1.4.2              Long-term Memory (LTM) Type 1  82

5.3.4.1.4.3              Long-term Memory (LTM) Type 2  82

5.3.4.1.4.4              Long-term Memory (LTM) Type 3  82

5.3.4.1.5 Robotic Process Automation (RPA) 83

5.3.4.2    Adjacent technologies          83

5.3.4.2.1 Cloud computing  83

5.3.4.2.2 Edge computing   83

5.3.4.2.3 Internet of Things                 83

5.3.4.2.4 5G and advanced connectivity            83

5.3.4.3    Complementary technologies             84

5.3.4.3.1 Cybersecurity        84

5.3.4.3.2 Augmented Reality (AR) and Virtual Reality (VR)         84

5.3.4.3.3 Blockchain             84

5.3.5        REGULATORY LANDSCAPE         84

5.3.5.1    Regulatory bodies, government agencies, and other organizations                 85

5.3.5.2    Regulatory Framework        89

5.3.5.2.1 North America      89

5.3.5.2.1.1              US           89

5.3.5.2.1.2              Canada   90

5.3.5.2.2 Europe   90

5.3.5.2.2.1              Germany                 90

5.3.5.2.2.2              UK          90

5.3.5.2.2.3              France    90

5.3.5.2.3 Asia Pacific            91

5.3.5.2.3.1              Australia 91

5.3.5.2.3.2              India       91

5.3.5.2.3.3              China      91

5.3.5.2.4 Middle East & Africa            91

5.3.5.2.4.1              UAE        91

5.3.5.2.4.2              Kenya     91

5.3.5.2.4.3              Africa      92

5.3.5.2.5 Latin America       92

5.3.5.2.5.1              Brazil      92

5.3.5.2.5.2              Mexico   92

5.3.5.2.5.3              Argentina               92

5.3.6        SUPPLY CHAIN ANALYSIS             93

5.3.7        PORTER’S FIVE FORCES ANALYSIS           94

5.3.7.1    Threat of new entrants        95

5.3.7.2    Threat of substitutes            96

5.3.7.3    Bargaining power of suppliers            96

5.3.7.4    Bargaining power of buyers                96

5.3.7.5    Intensity of competitive rivalry           96

5.3.8        KEY CONFERENCES AND EVENTS (2025–2026)     96

5.3.9        KEY STAKEHOLDERS AND BUYING CRITERIA     97

5.3.9.1    Key Stakeholders in Buying Process 97

5.3.9.2    Buying criteria      98

5.3.10      PRICING ANALYSIS          98

5.3.10.1  Indicative pricing analysis, by software type    99

5.3.10.2  Indicative pricing analysis, by product type     100

5.3.11      PATENT ANALYSIS          102

5.3.11.1  Methodology         102

5.3.11.2  Patents filed, by document type         102

5.3.11.3  INNOVATIONS AND PATENT APPLICATIONS     102

5.3.12      TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS            106

5.3.13      INVESTMENT LANDSCAPE AND FUNDING SCENARIO                 108

5.3.14      IMPACT OF GENERATIVE AI ON AI FOR CUSTOMER SERVICE MARKET             108

5.3.14.1  Top use cases & market potential      108

5.3.14.2  Key use cases         109

5.3.14.2.1                Enhanced efficiency and productivity                110

5.3.14.2.2                24/7 availability    110

5.3.14.2.3                Personalized customer interactions   110

5.3.14.2.4                Cost reduction      110

5.3.14.2.5                Proactive customer engagement        110

5.3.14.2.6                Scalability               110

6               AI FOR CUSTOMER SERVICE MARKET, BY END USER                 111

6.1           INTRODUCTION              112

6.1.1        END USER: AI FOR CUSTOMER SERVICE MARKET DRIVERS               114

6.2           BFSI       114

6.2.1        ENHANCING BFSI CUSTOMER SERVICE WITH AI-DRIVEN EFFICIENCY AND SECURITY      114

6.3           MEDIA & ENTERTAINMENT        115

6.3.1        PERSONALIZING AUDIENCE ENGAGEMENT WITH AI                 115

6.4           TELECOMMUNICATIONS             116

6.4.1        AUTOMATING CUSTOMER SUPPORT FOR FASTER RESOLUTIONS  116

6.5           GOVERNMENT & PUBLIC SECTOR            117

6.5.1        ENHANCING CITIZEN SERVICES WITH AI-DRIVEN ASSISTANCE       117

6.6           HEALTHCARE & LIFE SCIENCES 118

6.6.1        TRANSFORMING PATIENT INTERACTIONS WITH AI-POWERED SUPPORT      118

6.7           MANUFACTURING          119

6.7.1        STREAMLINING TECHNICAL ASSISTANCE AND SUPPLY CHAIN INQUIRIES            119

6.8           RETAIL & E-COMMERCE                120

6.8.1        ELEVATING SHOPPING EXPERIENCES WITH AI-DRIVEN CUSTOMER SERVICE      120

6.9           TECHNOLOGY & SOFTWARE      121

6.9.1        OPTIMIZING USER SUPPORT WITH INTELLIGENT AI SOLUTIONS        121

6.10         TRAVEL & HOSPITALITY               122

6.10.1      REVOLUTIONIZING GUEST SERVICES WITH AI-POWERED INTERACTIONS          122

6.11         TRANSPORTATION & LOGISTICS              123

6.11.1      ENHANCING SHIPMENT TRACKING AND LOGISTICS SUPPORT WITH AI           123

6.12         OTHER END USERS         124

7               AI FOR CUSTOMER SERVICE MARKET, BY PRODUCT                 126

7.1           INTRODUCTION              127

7.1.1        PRODUCT: AI FOR CUSTOMER SERVICE MARKET DRIVERS               127

7.2           TYPE     127

7.2.1        CHATBOTS AND VIRTUAL ASSISTANTS 129

7.2.1.1    Rule-based chatbots             130

7.2.1.2    AI-powered conversational bots         130

7.2.1.3    Voice assistants & speech analytics   130

7.2.1.4    Other chatbots & virtual assistants    131

7.2.2        AI-DRIVEN TICKETING SYSTEMS              131

7.2.2.1    Automated ticket routing    132

7.2.2.2    Self-service portals               132

7.2.2.3    Case resolution assistance  132

7.2.2.4    Other AI-driven ticketing systems    132

7.2.3        SENTIMENT AND FEEDBACK ANALYSIS TOOLS 132

7.2.3.1    Sentiment & emotion detection          133

7.2.3.2    Customer feedback               133

7.2.3.3    Social media monitoring      134

7.2.3.4    Other sentiment and feedback analysis tools   134

7.2.4        RECOMMENDATION SYSTEMS  134

7.2.4.1    Product recommendation systems     135

7.2.4.2    Dynamic FAQs     135

7.2.4.3    Knowledge base platforms  135

7.2.4.4    Other recommendation systems        136

7.2.5        VISUAL AND DIAGNOSTIC TOOLS           136

7.2.5.1    Image recognition tools       137

7.2.5.2    Video-based assistance        137

7.2.5.3    Other visual and diagnostic tools       137

7.2.6        WORKFLOW AUTOMATION        137

7.2.6.1    Robotic Process Automation (RPA) 138

7.2.6.2    Integrated CRM automation               138

7.2.6.3    Other workflow automation tools      138

7.2.7        CONTENT MANAGEMENT           139

7.2.7.1    Content distribution             139

7.2.7.2    Content generation               140

7.2.7.3    Content moderation and filtration     140

7.2.7.4    Other content management                140

7.2.8        AI AGENTS          140

7.2.8.1    Performance analytics          141

7.2.8.2    Conversation intelligence    141

7.2.8.3    Behavior analytics & engagement      142

7.2.8.4    Other AI agents    142

7.2.9        OTHER PRODUCT TYPES             142

7.3           BY DEPLOYMENT MODE              143

7.3.1        CLOUD 145

7.3.1.1    Flexibility, cost-effectiveness, and rapid deployment to drive market    145

7.3.2        ON-PREMISES   146

7.3.2.1    Secure and customized on-premises AI to drive market                 146

7.4           BY CUSTOMER SERVICE DELIVERY MODE            147

7.4.1        SELF-SERVICE   148

7.4.1.1    Reduced wait times and operational costs to drive market                 148

7.4.2        AGENT AUGMENTED    149

7.4.2.1    Elevating customer service with AI-powered augmented agents                 149

7.4.3        BACKEND OPERATIONS AUTOMATION 150

7.4.3.1    Streamlined and optimized service operations to drive market                 150

7.5           BY FUNCTIONAL AREA 151

7.5.1        PRE-SALES          152

7.5.1.1    Tailored solutions for improved customer experiences to drive market    152

7.5.2        POST-SALES       153

7.5.2.1    Increased customer satisfaction and support with AI solutions to drive market          153

8               AI FOR CUSTOMER SERVICE MARKET, BY TECHNOLOGY                 154

8.1           INTRODUCTION              155

8.1.1        GENERATIVE AI                156

8.1.1.1    Empower dynamic and context-aware interactions with generative AI         156

8.1.2        OTHER AI            157

8.1.2.1    Enhancing customer service: Power of AI technologies 157

9               AI FOR CUSTOMER SERVICE MARKET, BY CUSTOMER

INTERACTION CHANNEL             158

9.1           INTRODUCTION              159

9.2           TEXT AND EMAIL             160

9.2.1        MAXIMIZED ENGAGEMENT WITH ASYNCHRONOUS COMMUNICATION TO DRIVE MARKET 160

9.3           VOICE   161

9.3.1        INCREASED INTEGRATION OF VOICE WITH DIGITAL TOOLS TO DRIVE MARKET          161

9.4           VIDEO/VISUAL 162

9.4.1        ENHANCED CUSTOMER ENGAGEMENT THROUGH VIDEO INTERACTIONS TO DRIVE MARKET          162

9.5           OMNICHANNEL                163

9.5.1        INTEGRATION OF DATA ACROSS CHANNELS FOR ENHANCED PERSONALIZATION TO DRIVE MARKET       163

10            AI FOR CUSTOMER SERVICE MARKET, BY REGION                 165

10.1         INTRODUCTION              166

10.2         NORTH AMERICA             167

10.2.1      NORTH AMERICA: AI FOR CUSTOMER SERVICE MARKET DRIVERS               168

10.2.2      NORTH AMERICA: MACROECONOMIC IMPACT 168

10.2.3      US           174

10.2.3.1  Rise in need to enhance customer experience using AI-powered chatbots and virtual assistants to drive market                 174

10.2.4      CANADA               175

10.2.4.1  Innovations in ethical AI to enhance AI-enabled customer support and drive market    175

10.3         EUROPE               176

10.3.1      EUROPE: AI FOR CUSTOMER SERVICE MARKET DRIVERS                 176

10.3.2      EUROPE: MACROECONOMIC IMPACT    177

10.3.3      UK          182

10.3.3.1  Enhancing customer engagement with ethical AI to drive market                 182

10.3.4      GERMANY           183

10.3.4.1  Advancing AI-powered customer service to drive market                 183

10.3.5      FRANCE                184

10.3.5.1  Advancing ethical AI solutions for customer service to drive market    184

10.3.6      ITALY    185

10.3.6.1  Empowering SMEs and strengthening data privacy to drive market    185

10.3.7      SPAIN    186

10.3.7.1  Oracle’s USD 1 billion cloud investment to drive AI growth                 186

10.3.8      REST OF EUROPE             187

10.4         ASIA PACIFIC     187

10.4.1      ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET DRIVERS               188

10.4.2      ASIA PACIFIC: MACROECONOMIC IMPACT          188

10.4.3      CHINA  195

10.4.3.1  Implementation of regulatory approval for generative AI applications to drive market                195

10.4.4      JAPAN   196

10.4.4.1  Regulatory efforts and partnerships to drive AI for customer service    196

10.4.5      INDIA    197

10.4.5.1  Adoption of AI-driven solutions for personalized customer service to drive market         197

10.4.6      SOUTH KOREA  198

10.4.6.1  Increased AI integration for personalized customer support to drive market          198

10.4.7      AUSTRALIA & NEW ZEALAND     199

10.4.7.1  AI revolution in Australia & New Zealand to drive market                 199

10.4.8      ASEAN COUNTRIES         200

10.4.8.1  Governments strengthening digital infrastructure for AI innovation to drive market  200

10.4.9      REST OF ASIA PACIFIC   201

10.5         MIDDLE EAST & AFRICA                202

10.5.1      MIDDLE EAST & AFRICA: AI FOR CUSTOMER SERVICE MARKET DRIVERS            202

10.5.2      MIDDLE EAST & AFRICA: MACROECONOMIC IMPACT                 203

10.5.3      MIDDLE EAST   208

10.5.3.1  KSA        209

10.5.3.1.1                Saudi Arabia’s Vision 2030 for enhancing AI-driven customer engagement to drive market              209

10.5.3.2  UAE        210

10.5.3.2.1                UAE’s digital transformation fuels AI-driven customer service innovation 210

10.5.3.3  Bahrain  211

10.5.3.3.1                Bahrain’s regulatory sandbox drives AI innovation in customer service   211

10.5.3.4  Kuwait    212

10.5.3.4.1                SAP empowering Kuwaiti organizations by embedding AI into business applications for better operational efficiency      212

10.5.3.5  Rest of Middle East              213

10.5.4      AFRICA 214

10.6         LATIN AMERICA                215

10.6.1      LATIN AMERICA: AI FOR CUSTOMER SERVICE MARKET DRIVERS               215

10.6.2      LATIN AMERICA: MACROECONOMIC IMPACT    215

10.6.3      BRAZIL 221

10.6.3.1  Increased customer service innovation with AI-powered chatbots to drive market      221

10.6.4      MEXICO                222

10.6.4.1  Mexico leverages AI for customer service through key partnerships and innovations              222

10.6.5      ARGENTINA       223

10.6.5.1  Strategic partnerships and investment incentives to drive AI growth    223

10.6.6      REST OF LATIN AMERICA             224

11            COMPETITIVE LANDSCAPE         225

11.1         OVERVIEW          225

11.2         KEY PLAYER STRATEGIES/RIGHT TO WIN, 2020–2024                 225

11.3         REVENUE ANALYSIS, 2019–2023  228

11.4         MARKET SHARE ANALYSIS, 2023                 229

11.4.1      MARKET SHARE ANALYSIS OF KEY PLAYERS        229

11.4.2      MARKET RANKING ANALYSIS     230

11.5         PRODUCT COMPARATIVE ANALYSIS, BY PRODUCT TYPE     231

11.5.1      PRODUCT COMPARATIVE ANALYSIS, BY CHATBOTS AND

VIRTUAL ASSISTANTS   231

11.5.1.1  Google Dialogflow                231

11.5.1.2  IBM Watson Assistant         232

11.5.1.3  XO Automation (Kore.ai)   232

11.5.2      PRODUCT COMPARATIVE ANALYSIS, BY AI-DRIVEN TICKETING SYSTEMS     232

11.5.2.1  Freedy AI (Freshdesk)         232

11.5.2.2  AI bot (Zendesk)  232

11.5.2.3  Zia AI (Zoho)        232

11.5.3      PRODUCT COMPARATIVE ANALYSIS, BY RECOMMENDATION SYSTEMS  233

11.5.3.1  Amazon Personalize (AWS)               233

11.5.3.2  Product Recommendation Engines (Salesforce)             233

11.5.3.3  Dynamic Yield      233

11.6         COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS  234

11.7         COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023                 235

11.7.1      STARS   235

11.7.2      EMERGING LEADERS     235

11.7.3      PERVASIVE PLAYERS      235

11.7.4      PARTICIPANTS 235

11.7.5      COMPANY FOOTPRINT: KEY PLAYERS   237

11.7.5.1  Company footprint               237

11.7.5.2  Region footprint   238

11.7.5.3  Product type footprint         239

11.7.5.4  Customer interaction channel footprint            240

11.7.5.5  End user footprint                 241

11.8         COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023        242

11.8.1      PROGRESSIVE COMPANIES         243

11.8.2      RESPONSIVE COMPANIES            243

11.8.3      DYNAMIC COMPANIES  243

11.8.4      STARTING BLOCKS         243

11.8.5      COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023                 245

11.8.5.1  Detailed list of key startups/SMEs    245

11.8.5.2  Competitive benchmarking of key startups/SMEs          247

11.9         COMPETITIVE SCENARIO             248

11.9.1      PRODUCT LAUNCHES & ENHANCEMENTS           248

11.9.2      DEALS  251

12            COMPANY PROFILES      254

12.1         INTRODUCTION              254

12.2         KEY PLAYERS     254

12.2.1      MICROSOFT       254

12.2.1.1  Business overview 254

12.2.1.2  Products/Solutions/Services offered 256

12.2.1.3  Recent developments           256

12.2.1.3.1                Product launches and enhancements                 256

12.2.1.3.2                Deals      257

12.2.1.4  MnM view              258

12.2.1.4.1                Key strengths        258

12.2.1.4.2                Strategic choices   258

12.2.1.4.3                Weaknesses and competitive threats 258

12.2.2      IBM        259

12.2.2.1  Business overview 259

12.2.2.2  Products/Solutions/Services offered 260

12.2.2.3  Recent developments           261

12.2.2.3.1                Product launches and enhancements                 261

12.2.2.3.2                Deals      262

12.2.2.4  MnM view              262

12.2.2.4.1                Key strengths        262

12.2.2.4.2                Strategic choices   263

12.2.2.4.3                Weaknesses and competitive threats 263

12.2.3      GOOGLE              264

12.2.3.1  Business overview 264

12.2.3.2  Products/Solutions/Services offered 265

12.2.3.3  Recent developments           267

12.2.3.3.1                Product launches and enhancements                 267

12.2.3.3.2                Deals      268

12.2.3.4  MnM view              269

12.2.3.4.1                Key strengths        269

12.2.3.4.2                Strategic choices   269

12.2.3.4.3                Weaknesses and competitive threats 269

12.2.4      AWS       270

12.2.4.1  Business overview 270

12.2.4.2  Products/Solutions/Services offered 271

12.2.4.3  Recent developments           272

12.2.4.3.1                Product launches and enhancements                 272

12.2.4.3.2                Deals      273

12.2.4.4  MnM view              274

12.2.4.4.1                Key strengths        274

12.2.4.4.2                Strategic choices   274

12.2.4.4.3                Weaknesses and competitive threats 274

12.2.5      SALESFORCE      275

12.2.5.1  Business overview 275

12.2.5.2  Products/Solutions/Services offered 276

12.2.5.3  Recent developments           277

12.2.5.3.1                Product launches and enhancements                 277

12.2.5.4  MnM view              278

12.2.5.4.1                Key strengths        278

12.2.5.4.2                Strategic choices   278

12.2.5.4.3                Weaknesses and competitive threats 278

12.2.6      ATLASSIAN         279

12.2.6.1  Business overview 279

12.2.6.2  Products/Solutions/Services offered 280

12.2.6.3  Recent developments           282

12.2.6.3.1                Product launches and enhancements                 282

12.2.7      SERVICENOW    283

12.2.7.1  Business overview 283

12.2.7.2  Products/Solutions/Services offered 284

12.2.7.3  Recent developments           286

12.2.7.3.1                Product launches and enhancements                 286

12.2.8      ZENDESK             287

12.2.8.1  Business overview 287

12.2.8.2  Products/Solutions/Services offered 288

12.2.8.3  Recent developments           290

12.2.8.3.1                Product launches and enhancements                 290

12.2.8.3.2                Deals      290

12.2.9      SAP         291

12.2.9.1  Business overview 291

12.2.9.2  Products/Solutions/Services offered 292

12.2.9.3  Recent developments           293

12.2.9.3.1                Deals      293

12.2.10   SPRINKLR            294

12.2.10.1                 Business overview 294

12.2.10.2                 Products/Solutions/Services offered 295

12.2.10.3                 Recent developments           298

12.2.10.3.1             Deals      298

12.2.11   OPENAI                299

12.2.11.1                 Business overview 299

12.2.11.2                 Products/Solutions/Services offered 300

12.2.11.3                 Recent developments           301

12.2.11.3.1             Product Launches and Enhancements              301

12.2.11.3.2             Deals      302

12.2.12   AISERA 303

12.2.13   UIPATH                304

12.2.14   HUBSPOT            305

12.2.15   NICE      306

12.2.16   INTERCOM         307

12.2.17   QUALTRICS        308

12.2.18   FRESHWORKS    309

12.2.19   LIVEPERSON      310

12.2.20   HELPSHIFT         311

12.2.21   YELLOW.AI         312

12.2.22   COGITO               313

12.2.23   SMARTACTION 314

12.2.24   TALKDESK          315

12.2.25   FIVE9     316

12.2.26   RINGCENTRAL  317

12.2.27   NEXTIVA              318

12.2.28   KORE.AI                319

12.2.29   DYNAMIC YIELD               320

12.2.30   JIOHAPTIK          321

12.2.31   ORACLE                322

12.2.32   AFINITI 322

12.3         STARTUPS/SMES              323

12.3.1      KOMMUNICATE                323

12.3.2      HELP SCOUT     324

12.3.3      GORGIAS             325

12.3.4      ATERA  325

12.3.5      ADA       326

12.3.6      KUSTOMER         327

12.3.7      LEVITY 328

12.3.8      COGNIGY            328

12.3.9      ENGAGEWARE  329

12.3.10   NETOMI               329

12.3.11   LEVELAI               330

12.3.12   SYBILL AI             331

12.3.13   ONE AI 332

12.3.14   BRAINFISH          333

12.3.15   SENTISUM           334

12.3.16   BALTO  335

12.3.17   TOVIE AI              336

12.3.18   GURU    337

12.3.19   TIDIO   338

12.3.20   QUIQ     339

12.3.21   AIRCALL               340

12.3.22   ONEREACH.AI   340

12.3.23   CRESTA                 341

12.3.24   DEEPDESK          342

12.3.25   FRONT 342

12.3.26   FULLVIEW           343

12.3.27   CRESCENDO AI 343

12.3.28   GRIDSPACE        344

13            ADJACENT AND RELATED MARKETS      345

13.1         INTRODUCTION              345

13.2         CONVERSATIONAL AI MARKET – GLOBAL FORECAST TO 2030                 345

13.2.1      MARKET DEFINITION   345

13.2.2      MARKET OVERVIEW       345

13.2.2.1  Conversational AI market, by offering               346

13.2.2.2  Conversational AI market, by service                347

13.2.2.3  Conversational AI market, by business function              348

13.2.2.4  Conversational AI market, by conversational agent type                 348

13.2.2.5  Conversational AI market, by integration mode              349

13.2.2.6  Conversational AI market, by vertical                350

13.2.2.7  Conversational AI market, by region 351

13.3         AI AGENTS MARKET       352

13.3.1      MARKET DEFINITION   352

13.3.2      MARKET OVERVIEW       353

13.3.2.1  AI agents market, by agent system    353

13.3.2.2  AI agents market, by product type     354

13.3.2.3  AI agents market, by agent role          354

13.3.2.4  AI agents market, by end user            356

13.3.2.5  AI agents market, by region                356

14            APPENDIX           358

14.1         DISCUSSION GUIDE        358

14.2         KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL                365

14.3         CUSTOMIZATION OPTIONS        367

14.4         RELATED REPORTS         367

14.5         AUTHOR DETAILS           368

LIST OF TABLES

TABLE 1                USD EXCHANGE RATES, 2019–2023            37

TABLE 2                PRIMARY INTERVIEWS  40

TABLE 3                FACTOR ANALYSIS          47

TABLE 4                GLOBAL AI FOR CUSTOMER SERVICE MARKET SIZE AND GROWTH RATE,

2019–2023 (USD MILLION, Y-O-Y %)          51

TABLE 5                GLOBAL AI FOR CUSTOMER SERVICE MARKET SIZE AND GROWTH RATE,

2024–2030 (USD MILLION, Y-O-Y %)          51

TABLE 6                AI FOR CUSTOMER SERVICE MARKET: ECOSYSTEM       68

TABLE 7                NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  85

TABLE 8                EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  86

TABLE 9                ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  87

TABLE 10              MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS             88

TABLE 11             LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,

AND OTHER ORGANIZATIONS  89

TABLE 12              AI FOR CUSTOMER SERVICE MARKET: IMPACT OF PORTER’S FIVE FORCES          94

TABLE 13              AI FOR CUSTOMER SERVICE MARKET: DETAILED LIST OF CONFERENCES

AND EVENTS, 2025–2026                 96

TABLE 14              INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 PRODUCT TYPES  97

TABLE 15              KEY BUYING CRITERIA FOR TOP 3 PRODUCT TYPES   98

TABLE 16              INDICATIVE PRICING ANALYSIS BY PRODUCT TYPE     99

TABLE 17              INDICATIVE PRICING OF AI FOR CUSTOMER SERVICE, BY PRODUCT TYPE     100

TABLE 18              PATENTS FILED, 2014–2024           102

TABLE 19              AI FOR CUSTOMER SERVICE MARKET: LIST OF PATENTS GRANTED, 2023–2024  103

TABLE 20              AI FOR CUSTOMER SERVICE MARKET, BY END USER, 2019–2023 (USD MILLION)                113

TABLE 21              AI FOR CUSTOMER SERVICE MARKET, BY END USER, 2024–2030 (USD MILLION)                113

TABLE 22              BFSI: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            114

TABLE 23              BFSI: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            115

TABLE 24              MEDIA & ENTERTAINMENT: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION)                 115

TABLE 25              MEDIA & ENTERTAINMENT: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2024–2030 (USD MILLION)                 116

TABLE 26              TELECOMMUNICATIONS: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            116

TABLE 27              TELECOMMUNICATIONS: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            117

TABLE 28              GOVERNMENT & PUBLIC SECTOR: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION)            117

TABLE 29              GOVERNMENT & PUBLIC SECTOR: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2024–2030 (USD MILLION)            118

TABLE 30              HEALTHCARE & LIFE SCIENCES: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION)            118

TABLE 31              HEALTHCARE & LIFE SCIENCES: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2024–2030 (USD MILLION)            119

TABLE 32              MANUFACTURING: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            119

TABLE 33              MANUFACTURING: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            120

TABLE 34              RETAIL & E-COMMERCE: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            120

TABLE 35              RETAIL & E-COMMERCE: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            121

TABLE 36              TECHNOLOGY & SOFTWARE: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION)            121

TABLE 37              TECHNOLOGY & SOFTWARE: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2024–2030 (USD MILLION)            122

TABLE 38              TRAVEL & HOSPITALITY: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            122

TABLE 39              TRAVEL & HOSPITALITY: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            123

TABLE 40              TRANSPORTATION & LOGISTICS: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION)            123

TABLE 41              TRANSPORTATION & LOGISTICS: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2024–2030 (USD MILLION)            124

TABLE 42              OTHER END USERS: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            125

TABLE 43              OTHER END USERS: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            125

TABLE 44              AI FOR CUSTOMER SERVICE MARKET, BY PRODUCT BY TYPE,

2019–2023 (USD MILLION)            128

TABLE 45              AI FOR CUSTOMER SERVICE MARKET, BY PRODUCT BY TYPE,

2024–2030 (USD MILLION)            129

TABLE 46              CHATBOT AND VIRTUAL ASSISTANTS: AI FOR CUSTOMER SERVICE MARKET,

BY REGION, 2019–2023 (USD MILLION)   129

TABLE 47              CHATBOT AND VIRTUAL ASSISTANTS: AI FOR CUSTOMER SERVICE MARKET,

BY REGION, 2024–2030 (USD MILLION)   130

TABLE 48              AI-DRIVEN TICKETING SYSTEMS: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION)            131

TABLE 49              AI-DRIVEN TICKETING SYSTEMS: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2024–2030 (USD MILLION)            131

TABLE 50              SENTIMENT AND FEEDBACK ANALYSIS TOOLS: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION) 133

TABLE 51              SENTIMENT AND FEEDBACK ANALYSIS TOOLS: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2024–2030 (USD MILLION) 133

TABLE 52              RECOMMENDATION SYSTEMS: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION)            134

TABLE 53              RECOMMENDATION SYSTEMS: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2024–2030 (USD MILLION)            135

TABLE 54              VISUAL AND DIAGNOSTIC TOOLS: AI FOR CUSTOMER SERVICE MARKET,

BY REGION, 2019–2023 (USD MILLION)   136

TABLE 55              VISUAL AND DIAGNOSTIC TOOLS: AI FOR CUSTOMER SERVICE MARKET,

BY REGION, 2024–2030 (USD MILLION)   136

TABLE 56              WORKFLOW AUTOMATION: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION)                 137

TABLE 57              WORKFLOW AUTOMATION: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2024–2030 (USD MILLION)                 138

TABLE 58              CONTENT MANAGEMENT: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION)                 139

TABLE 59              CONTENT MANAGEMENT: AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2024–2030 (USD MILLION)                 139

TABLE 60              AI AGENTS: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            141

TABLE 61              AI AGENTS: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            141

TABLE 62              OTHER PRODUCT TYPES: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            143

TABLE 63              OTHER PRODUCT TYPES: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            143

TABLE 64              AI FOR CUSTOMER SERVICE MARKET, BY DEPLOYMENT MODE,

2019–2023 (USD MILLION)            144

TABLE 65              AI FOR CUSTOMER SERVICE MARKET, BY DEPLOYMENT MODE,

2024–2030 (USD MILLION)            144

TABLE 66              CLOUD: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            145

TABLE 67              CLOUD: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            145

TABLE 68              ON-PREMISES: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            146

TABLE 69              ON-PREMISES: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            146

TABLE 70              AI FOR CUSTOMER SERVICE MARKET, BY CUSTOMER SERVICE DELIVERY MODE, 2019–2023 (USD MILLION)            147

TABLE 71              AI FOR CUSTOMER SERVICE MARKET, BY CUSTOMER SERVICE DELIVERY MODE, 2024–2030 (USD MILLION)            148

TABLE 72              SELF-SERVICE: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            148

TABLE 73              SELF-SERVICE: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            149

TABLE 74              AGENT AUGMENTED: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            149

TABLE 75              AGENT AUGMENTED: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            150

TABLE 76              BACKEND OPERATIONS AUTOMATION: AI FOR CUSTOMER SERVICE MARKET,

BY REGION, 2019–2023 (USD MILLION)   150

TABLE 77              BACKEND OPERATIONS AUTOMATION: AI FOR CUSTOMER SERVICE MARKET,

BY REGION, 2024–2030 (USD MILLION)   151

TABLE 78              AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            151

TABLE 79              AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            152

TABLE 80              PRE-SALES: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            152

TABLE 81              PRE-SALES: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            152

TABLE 82              POST-SALES: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            153

TABLE 83              POST-SALES: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            153

TABLE 84              AI FOR CUSTOMER SERVICE MARKET, BY TECHNOLOGY,

2019–2023 (USD MILLION)            155

TABLE 85              AI FOR CUSTOMER SERVICE MARKET, BY TECHNOLOGY,

2024–2030 (USD MILLION)            155

TABLE 86              GENERATIVE AI: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            156

TABLE 87              GENERATIVE AI: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            156

TABLE 88             OTHER AI: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            157

TABLE 89             OTHER AI: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            157

TABLE 90              AI FOR CUSTOMER SERVICE MARKET, BY CUSTOMER INTERACTION CHANNEL, 2019–2023 (USD MILLION)                 159

TABLE 91              AI FOR CUSTOMER SERVICE MARKET, BY CUSTOMER INTERACTION CHANNEL 2024–2030 (USD MILLION)                 160

TABLE 92              TEXT AND EMAIL: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            160

TABLE 93              TEXT AND EMAIL: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            161

TABLE 94              VOICE: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            161

TABLE 95              VOICE: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            162

TABLE 96              VIDEO/VISUAL: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            162

TABLE 97              VIDEO/VISUAL: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            163

TABLE 98              OMNICHANNEL: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            163

TABLE 99              OMNICHANNEL: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            164

TABLE 100            AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2019–2023 (USD MILLION)          167

TABLE 101            AI FOR CUSTOMER SERVICE MARKET, BY REGION, 2024–2030 (USD MILLION)          167

TABLE 102            NORTH AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)                 169

TABLE 103            NORTH AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY PRODUCT TYPE, 2024–2030 (USD MILLION)                 170

TABLE 104            NORTH AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)                 170

TABLE 105            NORTH AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY DEPLOYMENT MODE, 2024–2030 (USD MILLION)                 170

TABLE 106            NORTH AMERICA: AI FOR CUSTOMER SERVICE MARKET,

BY CUSTOMER SERVICE DELIVERY MODE, 2019–2023 (USD MILLION)            171

TABLE 107            NORTH AMERICA: AI FOR CUSTOMER SERVICE MARKET,

BY CUSTOMER SERVICE DELIVERY MODE, 2024–2030 (USD MILLION)            171

TABLE 108            NORTH AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA, 2019–2023 (USD MILLION)                 171

TABLE 109            NORTH AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA, 2024–2030 (USD MILLION)                 171

TABLE 110            NORTH AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY TECHNOLOGY,

2019–2023 (USD MILLION)            172

TABLE 111            NORTH AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY TECHNOLOGY,

2024–2030 (USD MILLION)            172

TABLE 112            NORTH AMERICA: AI FOR CUSTOMER SERVICE MARKET,

BY CUSTOMER INTERACTION CHANNEL, 2019–2023 (USD MILLION)            172

TABLE 113            NORTH AMERICA: AI FOR CUSTOMER SERVICE MARKET,

BY CUSTOMER INTERACTION CHANNEL, 2024–2030 (USD MILLION)            172

TABLE 114            NORTH AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY END USER,

2019–2023 (USD MILLION)            173

TABLE 115            NORTH AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY END USER,

2024–2030 (USD MILLION)            173

TABLE 116            NORTH AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY COUNTRY,

2019–2023 (USD MILLION)            174

TABLE 117            NORTH AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY COUNTRY,

2024–2030 (USD MILLION)            174

TABLE 118            US: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            174

TABLE 119            US: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            175

TABLE 120            CANADA: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            175

TABLE 121            CANADA: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            176

TABLE 122            EUROPE: AI FOR CUSTOMER SERVICE MARKET, BY PRODUCT TYPE,

2019–2023 (USD MILLION)            177

TABLE 123            EUROPE: AI FOR CUSTOMER SERVICE MARKET, BY PRODUCT TYPE,

2024–2030 (USD MILLION)            178

TABLE 124            EUROPE: AI FOR CUSTOMER SERVICE MARKET, BY DEPLOYMENT MODE,

2019–2023 (USD MILLION)            178

TABLE 125            EUROPE: AI FOR CUSTOMER SERVICE MARKET, BY DEPLOYMENT MODE,

2024–2030 (USD MILLION)            178

TABLE 126            EUROPE: AI FOR CUSTOMER SERVICE MARKET, BY CUSTOMER SERVICE

DELIVERY MODE, 2019–2023 (USD MILLION)       179

TABLE 127            EUROPE: AI FOR CUSTOMER SERVICE MARKET, BY CUSTOMER SERVICE

DELIVERY MODE, 2024–2030 (USD MILLION)       179

TABLE 128            EUROPE: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            179

TABLE 129            EUROPE: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            179

TABLE 130            EUROPE: AI FOR CUSTOMER SERVICE MARKET, BY TECHNOLOGY,

2019–2023 (USD MILLION)            180

TABLE 131            EUROPE: AI FOR CUSTOMER SERVICE MARKET, BY TECHNOLOGY, 2024–2030 (USD MILLION)     180

TABLE 132            EUROPE: AI FOR CUSTOMER SERVICE MARKET, BY CUSTOMER INTERACTION CHANNEL, 2019–2023 (USD MILLION)            180

TABLE 133            EUROPE: AI FOR CUSTOMER SERVICE MARKET, BY CUSTOMER INTERACTION CHANNEL, 2024–2030 (USD MILLION)            180

TABLE 134            EUROPE: AI FOR CUSTOMER SERVICE MARKET, BY END USER,

2019–2023 (USD MILLION)            181

TABLE 135            EUROPE: AI FOR CUSTOMER SERVICE MARKET, BY END USER,

2024–2030 (USD MILLION)            181

TABLE 136            EUROPE: AI FOR CUSTOMER SERVICE MARKET, BY COUNTRY,

2019–2023 (USD MILLION)            182

TABLE 137            EUROPE: AI FOR CUSTOMER SERVICE MARKET, BY COUNTRY,

2024–2030 (USD MILLION)            182

TABLE 138            UK: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            183

TABLE 139            UK: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            183

TABLE 140            GERMANY: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            184

TABLE 141            GERMANY: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            184

TABLE 142            FRANCE: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            185

TABLE 143            FRANCE: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            185

TABLE 144            ITALY: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            185

TABLE 145            ITALY: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            186

TABLE 146            SPAIN: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            186

TABLE 147            SPAIN: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            186

TABLE 148            REST OF EUROPE: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA, 2019–2023 (USD MILLION)                 187

TABLE 149            REST OF EUROPE: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA, 2024–2030 (USD MILLION)                 187

TABLE 150            ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET, BY PRODUCT TYPE,

2019–2023 (USD MILLION)            190

TABLE 151            ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET, BY PRODUCT TYPE,

2024–2030 (USD MILLION)            190

TABLE 152            ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)                 190

TABLE 153            ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET, BY DEPLOYMENT MODE, 2024–2030 (USD MILLION)                 191

TABLE 154            ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET, BY CUSTOMER SERVICE DELIVERY MODE, 2019–2023 (USD MILLION) 191

TABLE 155            ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET, BY CUSTOMER SERVICE DELIVERY MODE, 2024–2030 (USD MILLION) 191

TABLE 156            ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            191

TABLE 157            ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            192

TABLE 158            ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET, BY TECHNOLOGY,

2019–2023 (USD MILLION)            192

TABLE 159            ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET, BY TECHNOLOGY,

2024–2030 (USD MILLION)            192

TABLE 160            ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET,

BY CUSTOMER INTERACTION CHANNEL, 2019–2023 (USD MILLION)            192

TABLE 161            ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET,

BY CUSTOMER INTERACTION CHANNEL, 2024–2030 (USD MILLION)            193

TABLE 162            ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET, BY END USER,

2019–2023 (USD MILLION)            193

TABLE 163            ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET, BY END USER,

2024–2030 (USD MILLION)            194

TABLE 164            ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET, BY COUNTRY/REGION,

2019–2023 (USD MILLION)            194

TABLE 165            ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET, BY COUNTRY/REGION,

2024–2030 (USD MILLION)            195

TABLE 166            CHINA: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            195

TABLE 167            CHINA: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            196

TABLE 168            JAPAN: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            196

TABLE 169            JAPAN: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            197

TABLE 170            INDIA: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            197

TABLE 171            INDIA: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            198

TABLE 172            SOUTH KOREA: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA, 2019–2023 (USD MILLION)                 198

TABLE 173            SOUTH KOREA: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA, 2024–2030 (USD MILLION)                 198

TABLE 174            AUSTRALIA & NEW ZEALAND: AI FOR CUSTOMER SERVICE MARKET,

BY FUNCTIONAL AREA, 2019–2023 (USD MILLION)            199

TABLE 175            AUSTRALIA & NEW ZEALAND: AI FOR CUSTOMER SERVICE MARKET,

BY FUNCTIONAL AREA, 2024–2030 (USD MILLION)            199

TABLE 176            ASEAN: AI FOR CUSTOMER SERVICE MARKET, BY COUNTRY,

2019–2023 (USD MILLION)            200

TABLE 177            ASEAN: AI FOR CUSTOMER SERVICE MARKET, BY COUNTRY,

2024–2030 (USD MILLION)            200

TABLE 178            ASEAN: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            200

TABLE 179            ASEAN: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            201

TABLE 180            REST OF ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET, BY END USER, 2019–2023 (USD MILLION)                 201

TABLE 181            REST OF ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET, BY END USER, 2024–2030 (USD MILLION)                 202

TABLE 182            MIDDLE EAST & AFRICA: AI FOR CUSTOMER SERVICE MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)            203

TABLE 183            MIDDLE EAST & AFRICA: AI FOR CUSTOMER SERVICE MARKET, BY PRODUCT TYPE, 2024–2030 (USD MILLION)            204

TABLE 184            MIDDLE EAST & AFRICA: AI FOR CUSTOMER SERVICE MARKET,

BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)        204

TABLE 185            MIDDLE EAST & AFRICA: AI FOR CUSTOMER SERVICE MARKET,

BY DEPLOYMENT MODE, 2024–2030 (USD MILLION)        204

TABLE 186            MIDDLE EAST & AFRICA: AI FOR CUSTOMER SERVICE MARKET,

BY CUSTOMER SERVICE DELIVERY MODE, 2019–2023 (USD MILLION)            205

TABLE 187            MIDDLE EAST & AFRICA: AI FOR CUSTOMER SERVICE MARKET,

BY CUSTOMER SERVICE DELIVERY MODE, 2024–2030 (USD MILLION)            205

TABLE 188            MIDDLE EAST & AFRICA: AI FOR CUSTOMER SERVICE MARKET,

BY FUNCTIONAL AREA, 2019–2023 (USD MILLION)            205

TABLE 189            MIDDLE EAST & AFRICA: AI FOR CUSTOMER SERVICE MARKET,

BY FUNCTIONAL AREA, 2024–2030 (USD MILLION)            205

TABLE 190            MIDDLE EAST & AFRICA: AI FOR CUSTOMER SERVICE MARKET, BY TECHNOLOGY, 2019–2023 (USD MILLION)                 206

TABLE 191            MIDDLE EAST & AFRICA: AI FOR CUSTOMER SERVICE MARKET, BY TECHNOLOGY, 2024–2030 (USD MILLION)                 206

TABLE 192            MIDDLE EAST & AFRICA: AI FOR CUSTOMER SERVICE MARKET,

BY CUSTOMER INTERACTION CHANNEL, 2019–2023 (USD MILLION)            206

TABLE 193            MIDDLE EAST & AFRICA: AI FOR CUSTOMER SERVICE MARKET,

BY CUSTOMER INTERACTION CHANNEL, 2024–2030 (USD MILLION)            206

TABLE 194            MIDDLE EAST & AFRICA: AI FOR CUSTOMER SERVICE MARKET, BY END USER, 2019–2023 (USD MILLION)                 207

TABLE 195            MIDDLE EAST & AFRICA: AI FOR CUSTOMER SERVICE MARKET, BY END USER, 2024–2030 (USD MILLION)                 207

TABLE 196            MIDDLE EAST & AFRICA: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2019–2023 (USD MILLION)            208

TABLE 197            MIDDLE EAST & AFRICA: AI FOR CUSTOMER SERVICE MARKET, BY REGION,

2024–2030 (USD MILLION)            208

TABLE 198            MIDDLE EAST: AI FOR CUSTOMER SERVICE MARKET, BY COUNTRY,

2019–2023 (USD MILLION)            209

TABLE 199            MIDDLE EAST: AI FOR CUSTOMER SERVICE MARKET, BY COUNTRY,

2024–2030 (USD MILLION)            209

TABLE 200            KSA: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            210

TABLE 201            KSA: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            210

TABLE 202            UAE: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            210

TABLE 203            UAE: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            211

TABLE 204            BAHRAIN: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            211

TABLE 205            BAHRAIN: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            212

TABLE 206            KUWAIT: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            213

TABLE 207            KUWAIT: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            213

TABLE 208            REST OF MIDDLE EAST: AI FOR CUSTOMER SERVICE MARKET,

BY FUNCTIONAL AREA, 2019–2023 (USD MILLION)            213

TABLE 209            REST OF MIDDLE EAST: AI FOR CUSTOMER SERVICE MARKET,

BY FUNCTIONAL AREA, 2024–2030 (USD MILLION)            214

TABLE 210            AFRICA: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            214

TABLE 211            AFRICA: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            214

TABLE 212            LATIN AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY PRODUCT TYPE,

2019–2023 (USD MILLION)            216

TABLE 213            LATIN AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY PRODUCT TYPE,

2024–2030 (USD MILLION)            216

TABLE 214            LATIN AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY DEPLOYMENT MODE, 2019–2023 (USD MILLION)                 217

TABLE 215            LATIN AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY DEPLOYMENT MODE, 2024–2030 (USD MILLION)                 217

TABLE 216            LATIN AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY CUSTOMER SERVICE DELIVERY MODE, 2019–2023 (USD MILLION) 217

TABLE 217            LATIN AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY CUSTOMER SERVICE DELIVERY MODE, 2024–2030 (USD MILLION) 217

TABLE 218            LATIN AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA, 2019–2023 (USD MILLION)                 218

TABLE 219            LATIN AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA, 2024–2030 (USD MILLION)                 218

TABLE 220            LATIN AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY TECHNOLOGY,

2019–2023 (USD MILLION)            218

TABLE 221            LATIN AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY TECHNOLOGY,

2024–2030 (USD MILLION)            218

TABLE 222            LATIN AMERICA: AI FOR CUSTOMER SERVICE MARKET,

BY CUSTOMER INTERACTION CHANNEL, 2019–2023 (USD MILLION)            219

TABLE 223            LATIN AMERICA: AI FOR CUSTOMER SERVICE MARKET,

BY CUSTOMER INTERACTION CHANNEL, 2024–2030 (USD MILLION)            219

TABLE 224            LATIN AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY END USER,

2019–2023 (USD MILLION)            219

TABLE 225            LATIN AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY END USER,

2024–2030 (USD MILLION)            220

TABLE 226            LATIN AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY COUNTRY,

2019–2023 (USD MILLION)            220

TABLE 227            LATIN AMERICA: AI FOR CUSTOMER SERVICE MARKET, BY COUNTRY,

2024–2030 (USD MILLION)            220

TABLE 228            BRAZIL: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            221

TABLE 229            BRAZIL: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            221

TABLE 230            MEXICO: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            222

TABLE 231            MEXICO: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            222

TABLE 232            ARGENTINA: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2019–2023 (USD MILLION)            223

TABLE 233            ARGENTINA: AI FOR CUSTOMER SERVICE MARKET, BY FUNCTIONAL AREA,

2024–2030 (USD MILLION)            223

TABLE 234            REST OF LATIN AMERICA: AI FOR CUSTOMER SERVICE MARKET,

BY FUNCTIONAL AREA, 2019–2023 (USD MILLION)            224

TABLE 235            REST OF LATIN AMERICA: AI FOR CUSTOMER SERVICE MARKET,

BY FUNCTIONAL AREA, 2024–2030 (USD MILLION)            224

TABLE 236            AI FOR CUSTOMER SERVICE MARKET: OVERVIEW OF STRATEGIES ADOPTED

BY KEY VENDORS, 2020–2024       225

TABLE 237            AI FOR CUSTOMER SERVICE MARKET: DEGREE OF COMPETITION, 2023                 230

TABLE 238            AI FOR CUSTOMER SERVICE MARKET: REGION FOOTPRINT       238

TABLE 239            AI FOR CUSTOMER SERVICE MARKET: PRODUCT TYPE FOOTPRINT     239

TABLE 240            AI FOR CUSTOMER SERVICE MARKET:

CUSTOMER INTERACTION CHANNEL FOOTPRINT          240

TABLE 241            AI FOR CUSTOMER SERVICE MARKET: END USER FOOTPRINT            241

TABLE 242            AI FOR CUSTOMER SERVICE MARKET: DETAILED LIST OF KEY STARTUPS/SMES             245

TABLE 243            AI FOR CUSTOMER SERVICE MARKET:

COMPETITIVE BENCHMARKING OF STARTUPS/SMES    247

TABLE 244            AI FOR CUSTOMER SERVICE MARKET:

PRODUCT LAUNCHES & ENHANCEMENTS, JANUARY 2021–JANUARY 2025    248

TABLE 245            AI FOR CUSTOMER SERVICE MARKET: DEALS, JANUARY 2021–JANUARY 2025     251

TABLE 246            MICROSOFT: COMPANY OVERVIEW        255

TABLE 247            MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED    256

TABLE 248            MICROSOFT: PRODUCT LAUNCHES AND ENHANCEMENTS             256

TABLE 249            MICROSOFT: DEALS       257

TABLE 250            IBM: COMPANY OVERVIEW         259

TABLE 251            IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED             260

TABLE 252            IBM: PRODUCT LAUNCHES AND ENHANCEMENTS             261

TABLE 253            IBM: DEALS        262

TABLE 254            GOOGLE: COMPANY OVERVIEW               264

TABLE 255            GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED             265

TABLE 256            GOOGLE: PRODUCT LAUNCHES AND ENHANCEMENTS             267

TABLE 257            GOOGLE: DEALS              268

TABLE 258            AWS: COMPANY OVERVIEW        270

TABLE 259            AWS: PRODUCTS/SOLUTIONS/SERVICES OFFERED             271

TABLE 260            AWS: PRODUCT LAUNCHES AND ENHANCEMENTS             272

TABLE 261            AWS: DEALS       273

TABLE 262            SALESFORCE: COMPANY OVERVIEW      275

TABLE 263            SALESFORCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED    276

TABLE 264            SALESFORCE: PRODUCT LAUNCHES AND ENHANCEMENTS             277

TABLE 265            ATLASSIAN: COMPANY OVERVIEW          279

TABLE 266            ATLASSIAN: PRODUCTS/SOLUTIONS/SERVICES OFFERED             280

TABLE 267            ATLASSIAN: PRODUCT LAUNCHES AND ENHANCEMENTS             282

TABLE 268            SERVICENOW: COMPANY OVERVIEW     283

TABLE 269            SERVICENOW: PRODUCTS/SOLUTIONS/SERVICES OFFERED    284

TABLE 270            SERVICENOW: PRODUCT LAUNCHES AND ENHANCEMENTS             286

TABLE 271            ZENDESK: COMPANY OVERVIEW              287

TABLE 272            ZENDESK: PRODUCTS/SOLUTIONS/SERVICES OFFERED             288

TABLE 273            ZENDESK: PRODUCT LAUNCHES AND ENHANCEMENTS             290

TABLE 274            ZENDESK: DEALS             290

TABLE 275            SAP: COMPANY OVERVIEW         291

TABLE 276            SAP: PRODUCTS/SOLUTIONS/SERVICES OFFERED             292

TABLE 277            SAP: DEALS         293

TABLE 278            SPRINKLR: COMPANY OVERVIEW             294

TABLE 279            SPRINKLR: PRODUCTS/SOLUTIONS/SERVICES OFFERED             295

TABLE 280            SPRINKLR: DEALS            298

TABLE 281            OPENAI: COMPANY OVERVIEW 299

TABLE 282            OPENAI: PRODUCTS/SOLUTIONS/SERVICES OFFERED             300

TABLE 283            OPENAI: PRODUCT LAUNCHES AND ENHANCEMENTS             301

TABLE 284            OPENAI: DEALS 302

TABLE 285            CONVERSATIONAL AI SOFTWARE MARKET, BY TECHNOLOGY,

2019–2023 (USD MILLION)            346

TABLE 286            CONVERSATIONAL AI SOFTWARE MARKET, BY TECHNOLOGY,

2024–2030 (USD MILLION)            347

TABLE 287            CONVERSATIONAL AI MARKET, BY SERVICE, 2019–2023 (USD MILLION)            347

TABLE 288            CONVERSATIONAL AI MARKET, BY SERVICE, 2024–2030 (USD MILLION)            347

TABLE 289            CONVERSATIONAL AI MARKET, BY BUSINESS FUNCTION,

2019–2023 (USD MILLION)            348

TABLE 290            CONVERSATIONAL AI MARKET, BY BUSINESS FUNCTION,

2024–2030 (USD MILLION)            348

TABLE 291            CONVERSATIONAL AI MARKET, BY CONVERSATIONAL AGENT TYPE,

2019–2023 (USD MILLION)            349

TABLE 292            CONVERSATIONAL AI MARKET, BY CONVERSATIONAL AGENT TYPE,

2024–2030 (USD MILLION)            349

TABLE 293            CONVERSATIONAL AI MARKET, BY INTEGRATION MODE,

2019–2023 (USD MILLION)            350

TABLE 294            CONVERSATIONAL AI MARKET, BY INTEGRATION MODE,

2024–2030 (USD MILLION)            350

TABLE 295            CONVERSATIONAL AI MARKET, BY VERTICAL, 2019–2023 (USD MILLION)            350

TABLE 296            CONVERSATIONAL AI MARKET, BY VERTICAL, 2024–2030 (USD MILLION)            351

TABLE 297            CONVERSATIONAL AI MARKET, BY REGION, 2019–2023 (USD MILLION)            352

TABLE 298            CONVERSATIONAL AI MARKET, BY REGION, 2024–2030 (USD MILLION)            352

TABLE 299            AI AGENTS MARKET, BY AGENT SYSTEM, 2019–2023 (USD MILLION)       353

TABLE 300            AI AGENTS MARKET, BY AGENT SYSTEM, 2024–2030 (USD MILLION)       353

TABLE 301            AI AGENTS MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION)       354

TABLE 302            AI AGENTS MARKET, BY PRODUCT TYPE, 2024–2030 (USD MILLION)       354

TABLE 303            AI AGENTS MARKET, BY AGENT ROLE, 2019–2023 (USD MILLION) 355

TABLE 304            AI AGENTS MARKET, BY AGENT ROLE, 2024–2030 (USD MILLION) 355

TABLE 305            AI AGENTS MARKET, BY END USER, 2019–2023 (USD MILLION) 356

TABLE 306            AI AGENTS MARKET, BY END USER, 2024–2030 (USD MILLION) 356

TABLE 307            AI AGENTS MARKET, BY REGION, 2019–2023 (USD MILLION) 357

TABLE 308            AI AGENTS MARKET, BY REGION, 2024–2030 (USD MILLION) 357

LIST OF FIGURES

FIGURE 1              AI FOR CUSTOMER SERVICE MARKET: RESEARCH DESIGN         39

FIGURE 2              DATA TRIANGULATION                42

FIGURE 3              AI FOR CUSTOMER SERVICE MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES                43

FIGURE 4              APPROACH 1, BOTTOM-UP (SUPPLY-SIDE): REVENUE FROM SOFTWARE/SERVICES OF AI FOR CUSTOMER SERVICE MARKET             44

FIGURE 5              APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM

ALL SOFTWARE/SERVICES OF AI FOR CUSTOMER SERVICE MARKET               45

FIGURE 6              APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM

ALL SOFTWARE/SERVICES OF AI FOR CUSTOMER SERVICE MARKET               45

FIGURE 7              APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF AI FOR CUSTOMER SERVICE THROUGH OVERALL AI FOR CUSTOMER SERVICE SOLUTIONS SPENDING            46

FIGURE 8              CHATBOT AND VIRTUAL ASSISTANT SEGMENT TO DOMINATE MARKET IN 2024                52

FIGURE 9              CLOUD DEPLOYMENT MODE TO HOLD LARGER MARKET SHARE IN 2024               52

FIGURE 10            SELF-SERVICE CUSTOMER DELIVERY MODE SEGMENT TO LEAD MARKET IN 2024      52

FIGURE 11            POST-SALES FUNCTIONAL AREA TO DOMINATE

AI FOR CUSTOMER SERVICE MARKET IN 2024     53

FIGURE 12            OTHER AI TECHNOLOGIES TO HOLD LARGER MARKET SHARE IN 2024 53

FIGURE 13            TEXT & EMAIL CUSTOMER INTERACTION CHANNEL TO LEAD

AI FOR CUSTOMER SERVICE MARKET IN 2024     53

FIGURE 14            BFSI END USER TO BE LARGEST MARKET IN 2024                 54

FIGURE 15            ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD       54

FIGURE 16            IMPROVED CUSTOMER ENGAGEMENT WITH OMNI-CHANNEL SELF-SERVICE OPTIONS TO DRIVE MARKET                 55

FIGURE 17            AGENT AUGMENTED SEGMENT TO GROW AT HIGHEST CAGR

DURING FORECAST PERIOD       56

FIGURE 18            CLOUD AND POST-SALES SEGMENT TO HOLD LARGEST MARKET SHARES

IN NORTH AMERICA IN 2024        56

FIGURE 19            NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2024   57

FIGURE 20            AI FOR CUSTOMER SERVICE MARKET: DRIVERS, RESTRAINTS,

OPPORTUNITIES, AND CHALLENGES     59

FIGURE 21            EVOLUTION OF AI FOR CUSTOMER SERVICE MARKET               62

FIGURE 22            AI FOR CUSTOMER SERVICE MARKET ECOSYSTEM: KEY PLAYERS          71

FIGURE 23            AI FOR CUSTOMER SERVICE MARKET: SUPPLY CHAIN ANALYSIS              93

FIGURE 24            PORTER’S FIVE FORCES ANALYSIS           95

FIGURE 25            INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP 3 PRODUCT TYPES  97

FIGURE 26            KEY BUYING CRITERIA FOR TOP 3 PRODUCT TYPES   98

FIGURE 27            INDICATIVE PRICING ANALYSIS, BY SOFTWARE TYPE     99

FIGURE 28            NUMBER OF PATENTS GRANTED TO VENDORS IN LAST 10 YEARS             102

FIGURE 29            REGIONAL ANALYSIS OF PATENTS GRANTED, 2014–2024              106

FIGURE 30            TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS   107

FIGURE 31            AI FOR CUSTOMER SERVICE MARKET: INVESTMENT LANDSCAPE AND

FUNDING SCENARIO (USD MILLION AND NUMBER OF FUNDING ROUNDS)       108

FIGURE 32            MARKET POTENTIAL OF GENERATIVE AI IN ENHANCING

AI FOR CUSTOMER SERVICE ACROSS KEY END USERS    109

FIGURE 33            HEALTHCARE & LIFE SCIENCES SEGMENT TO GROW AT HIGHEST CAGR

DURING FORECAST PERIOD       112

FIGURE 34            AI AGENTS SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD          128

FIGURE 35            ON-PREMISES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD          144

FIGURE 36            AGENT AUGMENTED SEGMENT TO GROW AT HIGHER CAGR

DURING FORECAST PERIOD       147

FIGURE 37            PRE-SALES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD          151

FIGURE 38            GENERATIVE AI SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD        155

FIGURE 39            VIDEO/VISUAL SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD      159

FIGURE 40            INDIA TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD         166

FIGURE 41            ASIA PACIFIC TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD       166

FIGURE 42            NORTH AMERICA: AI FOR CUSTOMER SERVICE MARKET SNAPSHOT       169

FIGURE 43            ASIA PACIFIC: AI FOR CUSTOMER SERVICE MARKET SNAPSHOT       189

FIGURE 44            AI FOR CUSTOMER SERVICE MARKET: REVENUE ANALYSIS OF

FIVE KEY PLAYERS, 2019–2023      228

FIGURE 45            SHARE ANALYSIS OF LEADING COMPANIES IN AI

FOR CUSTOMER SERVICE MARKET, 2023                229

FIGURE 46            PRODUCT COMPARATIVE ANALYSIS, BY PRODUCT TYPE                231

FIGURE 47            COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS        234

FIGURE 48            YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA

OF KEY VENDORS            234

FIGURE 49            AI FOR CUSTOMER SERVICE MARKET:

COMPANY EVALUATION MATRIX (KEY PLAYERS), 2023  236

FIGURE 50            AI FOR CUSTOMER SERVICE MARKET: COMPANY FOOTPRINT 237

FIGURE 51            AI FOR CUSTOMER SERVICE MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2023                 244

FIGURE 52            MICROSOFT: COMPANY SNAPSHOT        255

FIGURE 53            IBM: COMPANY SNAPSHOT         260

FIGURE 54            GOOGLE: COMPANY SNAPSHOT               265

FIGURE 55            AWS: COMPANY SNAPSHOT        271

FIGURE 56            SALESFORCE: COMPANY SNAPSHOT      276

FIGURE 57            ATLASSIAN: COMPANY SNAPSHOT          280

FIGURE 58            SERVICENOW: COMPANY SNAPSHOT     284

FIGURE 59            SPRINKLR: COMPANY SNAPSHOT             295