MarTech Market - Global Forecast 2030
商品番号 : SMB-75988
| 出版社 | MarketsandMarkets |
| 出版年月 | 2025年3月 |
| ページ数 | 365 |
| 図表数 | 382 |
| 価格タイプ | シングルユーザライセンス |
| 価格 | USD 4,950 |
| 種別 | 英文調査報告書 |
Report Overview
The MarTech market is projected to grow from USD 175.95 billion in 2025 to USD 296.88 billion by 2030, at a compound annual growth rate (CAGR) of 11.0% during the forecast period.
MarTech（マーテック）市場は、予測期間中に年平均成長率 (CAGR) 11.0% で成長し、2025 年の 1,759.5 億米ドルから 2030 年には 2,968.8 億米ドルに成長すると予測されています。
Businesses are prioritizing social media to reach wider audiences, build brand awareness, and drive sales. This software streamlines content creation, scheduling, analytics, and engagement across multiple platforms, saving time and improving efficiency. The rise of influencer marketing and the need for real-time interaction further fuel demand. Additionally, the growing emphasis on data-driven decision-making and ROI tracking makes these tools indispensable. As social media continues to dominate digital marketing strategies, the demand for advanced management solutions is expected to grow, solidifying its position as the fastest-growing segment in the MarTech market.
企業は、より幅広いオーディエンスにリーチし、ブランド認知度を高め、売上を伸ばすために、ソーシャルメディアを優先しています。このソフトウェアは、複数のプラットフォームにわたるコンテンツの作成、スケジュール設定、分析、エンゲージメントを合理化し、時間を節約して効率を向上させます。インフルエンサーマーケティングの台頭とリアルタイムのやり取りの必要性により、需要はさらに高まっています。さらに、データ主導の意思決定と ROI 追跡の重要性が高まっているため、これらのツールは不可欠なものとなっています。ソーシャルメディアがデジタル マーケティング戦略の主流であり続けるにつれて、高度な管理ソリューションの需要が高まり、MarTech 市場で最も急速に成長しているセグメントとしての地位を固めることが予想されます。
“By end user, retail & ecommerce segment will register the highest market share during the forecast period.”
The retail and ecommerce sector holds the highest market share in MarTech due to its heavy reliance on digital channels to drive sales and customer engagement. With the rapid growth of online shopping, retailers need advanced tools to manage omnichannel marketing, personalize customer experiences, and optimize campaigns. MarTech enables them to analyze consumer behavior, automate processes, and deliver targeted promotions, enhancing conversion rates and customer retention. Additionally, the competitive nature of ecommerce pushes businesses to adopt innovative solutions like AI-driven analytics, CRM systems, and advertising platforms to stay ahead. As retail continues to shift online, the demand for MarTech in this sector remains strong, solidifying its dominant market share.
“By region, North America will hold the largest market share of the MarTech market during the forecast period.”
North America dominates the MarTech market due to its advanced digital infrastructure, high internet penetration, and early adoption of innovative technologies. The region, particularly the US and Canada, is home to numerous tech giants, startups, and leading MarTech companies, fostering a competitive ecosystem. US accounts for the majority of MarTech investments, driven by its large ecommerce market, data-driven marketing strategies, and high demand for personalized customer experiences. Canada complements this growth with its thriving tech hubs like Toronto and Vancouver, supported by government initiatives promoting digital transformation. Additionally, North America’s strong focus on AI, automation, and analytics in marketing further solidifies its leadership. This combination of innovation, infrastructure, and market demand ensures the region’s continued dominance in MarTech.
Breakdown of primaries
In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the MarTech market.
- By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
- By Designation: C-Level: 35%, Director Level: 25%, and Others: 40%
- By Region: North America: 40%, Europe: 25%, Asia Pacific: 20%, Middle East & Africa: 10%, and Latin America: 5%.
Google (US), Microsoft (US), Oracle (US), HubSpot (US), NICE (Israel), Sprout Social (US), Hootsuite (Canada); are some of the key players in the MarTech market.
The study includes an in-depth competitive analysis of these key players in the MarTech market, including their company profiles, recent developments, and key market strategies.
Research Coverage
This research report categorizes the MarTech market by software type (marketing automation, customer relationship management, customer experience management, social media management, content management, E-commerce and sales enablement, customer data platform, SEO tools, Adtech and others), services (professional services and managed services), by marketing type (online/digital, offline), by organization size (SMB and large enterprises) by End user (enterprise users and individual users), enterprise users (BFSI, media & entertainment, telecommunications, real estate & construction, healthcare & life sciences, manufacturing, retail & e-commerce, education, travel & hospitality, transportation & logistics, and other enterprise users) and individual users and by region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the MarTech market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions and services, key strategies, Contracts, partnerships, and agreements, new product & service launches, mergers and acquisitions, and recent developments associated with the MarTech market. Competitive analysis of upcoming startups in the MarTech market ecosystem is covered in this report.
Key Benefits of Buying the Report
The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall MarTech market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights on the following pointers:
- Analysis of key drivers (driving engagement and conversions with AI-powered personalization, embracing AI-powered contextual advertising and first-party data strategies and delivering seamless and personalized experiences through omnichannel marketing integration), restraints (declining email engagement and third-party data loss in marketing), opportunities (embracing blockchain for enhanced ad transparency and efficiency, revolutionize MarTech with AR/VR for deeper engagement and conversions, MarTech success with eco-friendly campaigns and brand trust), and challenges (AI bias in marketing undermines fairness, trust and representation and ad fraud and bot traffic weaken digital marketing effectiveness) influencing the growth of the MarTech market.
- Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the MarTech market
- Market Development: Comprehensive information about lucrative markets – the report analyses the MarTech market across varied regions.
- Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the MarTech market
- Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players Google (US), Microsoft (US), Oracle (US), Salesforce (US), HubSpot (US), IBM (US), Adobe (US), Genesys (US), AWS (US), NICE (Israel), Meta (US), Sprout Social (US), Zoho (India) among others in MarTech market.
Table of Contents
1 INTRODUCTION 34
1.1 STUDY OBJECTIVES 34
1.2 MARKET DEFINITION 34
1.2.1 INCLUSIONS & EXCLUSIONS 35
1.3 STUDY SCOPE 36
1.3.1 MARKET SEGMENTATION 36
1.3.2 YEARS CONSIDERED 37
1.4 CURRENCY CONSIDERED 37
1.5 STAKEHOLDERS 38
2 RESEARCH METHODOLOGY 39
2.1 RESEARCH DATA 39
2.1.1 SECONDARY DATA 40
2.1.2 PRIMARY DATA 40
2.1.2.1 Breakup of primary profiles 41
2.1.2.2 Key industry insights 41
2.2 DATA TRIANGULATION 42
2.3 MARKET SIZE ESTIMATION 43
2.3.1 TOP-DOWN APPROACH 43
2.3.2 BOTTOM-UP APPROACH 44
2.4 MARKET FORECAST 47
2.5 RESEARCH ASSUMPTIONS 48
2.6 RISK ASSESSMENT 49
2.7 RESEARCH LIMITATIONS 50
3 EXECUTIVE SUMMARY 51
4 PREMIUM INSIGHTS 58
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN MARTECH MARKET 58
4.2 MARTECH MARKET: TOP THREE PROFESSIONAL SERVICES 58
4.3 NORTH AMERICA: MARTECH MARKET, BY OFFERING AND ORGANIZATION SIZE 59
4.4 MARTECH MARKET: BY REGION 59
5 MARKET OVERVIEW AND INDUSTRY TRENDS 60
5.1 INTRODUCTION 60
5.2 MARKET DYNAMICS 60
5.2.1 DRIVERS 61
5.2.1.1 Driving engagement and conversions with AI-powered personalization 61
5.2.1.2 Embracing AI-powered contextual advertising and first-party data strategies 61
5.2.1.3 Delivering seamless and personalized experiences through omnichannel marketing integration 61
5.2.2 RESTRAINTS 62
5.2.2.1 Declining email engagement and third-party data loss in marketing 62
5.2.3 OPPORTUNITIES 62
5.2.3.1 Embracing blockchain for enhanced ad transparency and efficiency 62
5.2.3.2 AR/VR for deeper engagement and conversions 62
5.2.3.3 Eco-friendly campaigns and brand trust 63
5.2.4 CHALLENGES 63
5.2.4.1 AI bias in marketing undermines fairness, trust, and representation 63
5.2.4.2 Ad fraud and bot traffic weaken digital marketing effectiveness 64
5.3 INDUSTRY TRENDS 64
5.3.1 EVOLUTION OF MARTECH MARKET 64
5.3.2 CASE STUDY ANALYSIS 65
5.3.2.1 Go Geothermal streamlined processes with Zoho Expense and transformed expense management 65
5.3.2.2 Nubank and OpenAI enhanced digital banking with AI-powered customer service 66
5.3.2.3 PrettyLitter and Klaviyo enhanced customer engagement with data-driven marketing automation 67
5.3.2.4 Tonies and Braze overcame engagement challenges with personalized customer communication solutions 68
5.3.3 ECOSYSTEM 69
5.3.3.1 Marketing automation 71
5.3.3.2 CRM 71
5.3.3.3 Customer experience management 71
5.3.3.4 Social media management 71
5.3.3.5 Content management 71
5.3.3.6 eCommerce and sales enablement 72
5.3.3.7 CDPs 72
5.3.3.8 SEO tools 72
5.3.3.9 AdTech 72
5.3.3.10 Web & marketing, event, and webinar marketing 72
5.3.3.11 End users 73
5.3.4 TECHNOLOGY ANALYSIS 73
5.3.4.1 Key technologies 73
5.3.4.1.1 Generative AI 73
5.3.4.1.2 NLP 73
5.3.4.1.3 Predictive analytics 74
5.3.4.1.4 Content-aware AI 74
5.3.4.1.5 Geofencing and GIS 74
5.3.4.2 Adjacent technologies 75
5.3.4.2.1 Blockchain 75
5.3.4.2.2 Augmented Reality (AR) & Virtual Reality (VR) 75
5.3.4.2.3 Internet of Things (IoT) 75
5.3.4.3 Complementary technologies 76
5.3.4.3.1 Cloud computing 76
5.3.4.3.2 Cybersecurity 76
5.3.4.3.3 Edge computing 76
5.3.5 REGULATORY LANDSCAPE 77
5.3.5.1 Regulatory bodies, government agencies, and other organizations 77
5.3.5.2 Regulatory framework 81
5.3.5.2.1 North America 81
5.3.5.2.1.1 US 81
5.3.5.2.1.2 Canada 81
5.3.5.2.2 Europe 82
5.3.5.2.2.1 UK 82
5.3.5.2.2.2 Germany 82
5.3.5.2.2.3 France 82
5.3.5.2.2.4 Italy 83
5.3.5.2.3 Asia Pacific 83
5.3.5.2.3.1 India 83
5.3.5.2.3.2 China 83
5.3.5.2.3.3 Japan 83
5.3.5.2.3.4 South Korea 83
5.3.5.2.3.5 Australia 84
5.3.5.2.4 Middle East & Africa 84
5.3.5.2.4.1 Saudi Arabia 84
5.3.5.2.4.2 UAE 84
5.3.5.2.4.3 Bahrain 84
5.3.5.2.4.4 Kuwait 85
5.3.5.2.4.5 Africa 85
5.3.5.2.5 Latin America 85
5.3.5.2.5.1 Brazil 85
5.3.5.2.5.2 Mexico 85
5.3.5.2.5.3 Argentina 85
5.3.6 SUPPLY CHAIN ANALYSIS 86
5.3.7 PORTER’S FIVE FORCES ANALYSIS 87
5.3.7.1 Threat of new entrants 88
5.3.7.2 Threat of substitutes 89
5.3.7.3 Bargaining power of suppliers 89
5.3.7.4 Bargaining power of buyers 89
5.3.7.5 Intensity of competitive rivalry 89
5.3.8 KEY CONFERENCES AND EVENTS 89
5.3.9 KEY STAKEHOLDERS AND BUYING CRITERIA 90
5.3.9.1 Key stakeholders in buying process 90
5.3.9.2 Buying criteria 90
5.3.10 PRICING ANALYSIS 91
5.3.10.1 Average selling price of MarTech, by software type, 2025 91
5.3.10.2 Average selling price of MarTech, by organization size, 2025 92
5.3.11 PATENT ANALYSIS 95
5.3.11.1 Methodology 95
5.3.11.2 Patents filed, by document type 95
5.3.11.3 Innovations and patent applications 96
5.3.12 TRENDS/DISRUPTIONS IMPACTING MARTECH BUSINESS 102
5.3.13 INVESTMENT LANDSCAPE AND FUNDING SCENARIO 103
5.3.14 IMPACT OF GENERATIVE AI ON MARTECH MARKET 103
5.3.14.1 Top use cases and market potential 103
5.3.14.2 Key use cases 104
5.3.14.2.1 AI copy generation 105
5.3.14.2.2 AI sales support 105
5.3.14.2.3 AI image creation 105
5.3.14.2.4 AI social media management 105
5.3.14.2.5 AI video production 105
5.3.14.2.6 AI data analysis and insights 105
6 MARTECH MARKET, BY OFFERING 106
6.1 INTRODUCTION 107
6.1.1 OFFERINGS: MARKET DRIVERS 107
6.2 SOFTWARE BY TYPE 108
6.2.1 MARKETING AUTOMATION 111
6.2.1.1 Marketing automation to streamline campaigns, personalize engagement, and boost ROI with automation 111
6.2.1.2 Email marketing automation 112
6.2.1.3 Marketing management & workflow 112
6.2.1.4 Project & asset management 112
6.2.1.5 Cross-channel campaign management 112
6.2.1.6 Lead nurturing/lead generation 112
6.2.1.7 Other marketing automations 113
6.2.2 CUSTOMER RELATIONSHIP MANAGEMENT (CRM) 113
6.2.2.1 CRM to improve relationships, enhance customer satisfaction, and drive sales growth 113
6.2.2.2 Sales automation 114
6.2.2.3 Lead management 115
6.2.2.4 Pipeline management 115
6.2.2.5 Customer service & support 115
6.2.2.6 Other CRM 115
6.2.3 CUSTOMER EXPERIENCE MANAGEMENT (CEM) 116
6.2.3.1 CEM to deliver unified messaging, automate engagement, strengthen customer connections 116
6.2.3.2 Voice of Customer (VOC) analytics 117
6.2.3.3 Experience management platforms/omnichannel experience platforms 118
6.2.3.4 Customer feedback & sentiment analysis 118
6.2.3.5 Customer journey orchestration 118
6.2.3.6 Other customer experience managements 118
6.2.4 SOCIAL MEDIA MANAGEMENT 119
6.2.4.1 Social media management to leverage AI for trends, personalization, and real-time customer engagement 119
6.2.4.2 Influencer marketing platforms 120
6.2.4.3 Social media publishing & scheduling 120
6.2.4.4 Social listening & analytics 120
6.2.4.5 Community & engagement management 120
6.2.4.6 Other social media management systems 121
6.2.5 CONTENT MANAGEMENT 121
6.2.5.1 Content management to help businesses maintain consistency, accessibility, and engagement 121
6.2.5.2 Web content management 122
6.2.5.3 Digital asset management 122
6.2.5.4 AI-powered content generation 123
6.2.5.5 Content collaboration & workflow tools 123
6.2.5.6 Other content management systems 123
6.2.6 ECOMMERCE AND SALES ENABLEMENT 124
6.2.6.1 Automation, and analytics to redefine eCommerce and sales enablement 124
6.2.6.2 eCommerce platforms & marketplaces 125
6.2.6.3 Sales enablement & Account-Based Marketing (ABM) tools 125
6.2.6.4 Mobile commerce solutions 125
6.2.6.5 Product Information Management (PIM) 125
6.2.6.6 Other eCommerce and sales enablement 125
6.2.7 CUSTOMER DATA PLATFORMS (CDP) 126
6.2.7.1 CDPs to enable hyper-personalization, enhance journeys, and boost growth 126
6.2.7.2 Unified customer profiles & segmentation 127
6.2.7.3 Real-time data integration 127
6.2.7.4 Personalization engines 127
6.2.7.5 Audience segmentation tools 128
6.2.7.6 Other CDPs 128
6.2.8 SEO TOOLS 128
6.2.8.1 SEO tools to leverage enhanced brand visibility and maximum ROI 128
6.2.8.2 Keyword research tools 129
6.2.8.3 On-page SEO tools 129
6.2.8.4 Technical SEO auditing tools 130
6.2.8.5 Backlink analysis tools 130
6.2.8.6 Rank tracking tools 130
6.2.9 ADTECH 130
6.2.9.1 AdTech in MarTech to enhance digital advertising strategies through data-driven insights, automation, and AI-driven targeting 130
6.2.9.2 Programmatic advertising 131
6.2.9.3 Ad campaign management 131
6.2.9.4 Ad verification tools 132
6.2.9.5 Retargeting platforms 132
6.2.9.6 Ad performance analytics 132
6.2.10 OTHER SOFTWARE TYPES 132
6.3 SERVICES 134
6.3.1 PROFESSIONAL SERVICES 136
6.3.1.1 Professional services in MarTech to enhance online marketing with AI-driven automation and analytics 136
6.3.1.1.1 Consulting & training 136
6.3.1.1.2 Support & maintenance 137
6.3.1.1.3 System integration & implementation 138
6.3.2 MANAGED SERVICES 139
6.3.2.1 Managed services in MarTech to streamline marketing operations with expert martech managed services 139
7 MARTECH MARKET, BY MARKETING TYPE 141
7.1 INTRODUCTION 142
7.1.1 MARKETING TYPES: MARKET DRIVERS 142
7.2 ONLINE/DIGITAL 143
7.2.1 MARTECH TO ENHANCE ONLINE MARKETING WITH AI-DRIVEN AUTOMATION AND ANALYTICS 143
7.3 OFFLINE 144
7.3.1 TRANSFORMATION OF OFFLINE MARKETING WITH AI-POWERED INNOVATION TO DRIVE MARKET 144
8 MARTECH MARKET, BY ORGANIZATION SIZE 146
8.1 INTRODUCTION 147
8.1.1 ORGANIZATION TYPES: MARKET DRIVERS 147
8.2 SMB 149
8.2.1 AFFORDABLE, SCALABLE MARTECH SOLUTIONS FOR SMB GROWTH AND CUSTOMER ENGAGEMENT 149
8.3 LARGE ENTERPRISES 150
8.3.1 LARGE ENTERPRISES TO IMPLEMENT MARTECH SOLUTIONS TO ENHANCE MARKETING STRATEGIES AND STREAMLINE OPERATIONS 150
9 MARTECH MARKET, BY END USER 151
9.1 INTRODUCTION 152
9.1.1 END USERS: MARKET DRIVERS 152
9.2 ENTERPRISE 154
9.2.1 BFSI 156
9.2.1.1 MarTech to boost engagement and sales with AI-driven marketing in BFSI 156
9.2.2 MEDIA & ENTERTAINMENT 157
9.2.2.1 MarTech to leverage AI, data analytics, and automation to enhance audience engagement, content distribution, and monetization 157
9.2.2.2 Broadcasting & streaming 158
9.2.2.3 Film & video production 158
9.2.2.4 Music industry 159
9.2.2.5 Publishing & print media 159
9.2.2.6 Gaming & esports 159
9.2.2.7 Live entertainment & events 159
9.2.3 TELECOMMUNICATIONS 160
9.2.3.1 MarTech to advance global connectivity through innovative technologies 160
9.2.4 REAL ESTATE & CONSTRUCTION 161
9.2.4.1 MarTech to revolutionize marketing with AI-powered personalization strategies 161
9.2.5 HEALTHCARE & LIFE SCIENCES 162
9.2.5.1 MarTech to transform health through innovation and scientific discovery 162
9.2.6 MANUFACTURING 163
9.2.6.1 MarTech to optimize manufacturing with AI, automation, and smart technologies 163
9.2.7 RETAIL & ECOMMERCE 164
9.2.7.1 MarTech to revolutionize retail with data-driven eCommerce and Sales enablement solutions 164
9.2.8 EDUCATION 165
9.2.8.1 MarTech transforming Education by enhancing student engagement 165
9.2.9 TRAVEL & HOSPITALITY 166
9.2.9.1 MarTech to enhance supply chain management, personalization, and booking efficiency 166
9.2.9.2 Airlines & aviation 167
9.2.9.3 Hotels & lodging 167
9.2.9.4 Cruise lines & maritime tourism 167
9.2.9.5 Tourism & destination management 167
9.2.9.6 Online Travel Agencies (OTAs) & travel booking platforms 168
9.2.9.7 Other travel & hospitality applications 168
9.2.10 TRANSPORTATION & LOGISTICS 169
9.2.10.1 Transportation & logistics to enhance customer engagement with AI-powered martech solutions 169
9.2.11 OTHER END USERS 170
9.3 INDIVIDUAL USERS 171
9.3.1 MARTECH TO EMPOWER INDIVIDUAL USERS WITH AI-DRIVEN MARKETING TECHNOLOGY SOLUTIONS 171
10 MARTECH MARKET, BY REGION 172
10.1 INTRODUCTION 173
10.2 NORTH AMERICA 174
10.2.1 NORTH AMERICA: MARTECH MARKET DRIVERS 175
10.2.2 NORTH AMERICA: MACROECONOMIC IMPACT 175
10.2.3 US 182
10.2.3.1 AR and blockchain to transform market 182
10.2.4 CANADA 183
10.2.4.1 Consumer-driven banking act strengthening data security to propel market 183
10.3 EUROPE 184
10.3.1 EUROPE: MARKET DRIVERS 184
10.3.2 EUROPE: MACROECONOMIC IMPACT 185
10.3.3 UK 191
10.3.3.1 Adobe-Microsoft and HubSpot-TikTok to redefine MarTech integration 191
10.3.4 GERMANY 192
10.3.4.1 Start-ups to drive martech innovation in across key tech hubs 192
10.3.5 FRANCE 193
10.3.5.1 Investment driving ethical development and innovation to fuel market growth 193
10.3.6 ITALY 194
10.3.6.1 Adoption of EU Digital Regulations for fair, transparent advertising to fuel market growth 194
10.3.7 SPAIN 195
10.3.7.1 Selligent to partner with Microsoft for AI-driven CRM integration 195
10.3.8 REST OF EUROPE 196
10.4 ASIA PACIFIC 197
10.4.1 ASIA PACIFIC: MARKET DRIVERS 197
10.4.2 ASIA PACIFIC: MACROECONOMIC IMPACT 198
10.4.3 CHINA 205
10.4.3.1 MarTech to driving growth through AI, 5G, IoT, and smart policies 205
10.4.4 JAPAN 206
10.4.4.1 Advanced technological infrastructure and high digital adoption to accelerate market growth 206
10.4.5 INDIA 207
10.4.5.1 India’s MarTech to advance with AI, personalization, and programmatic advertising 207
10.4.6 SOUTH KOREA 208
10.4.6.1 Strong technological infrastructure, high internet penetration, and digitally engaged population to drive market growth 208
10.4.7 AUSTRALIA & NEW ZEALAND 209
10.4.7.1 Technological advancements, regulatory developments, and strategic collaborations to propel market 209
10.4.8 ASEAN 210
10.4.8.1 Government support to accelerate SME digitalization to enhance market growth 210
10.4.9 REST OF ASIA PACIFIC 212
10.5 MIDDLE EAST & AFRICA 213
10.5.1 MIDDLE EAST & AFRICA: MARKET DRIVERS 213
10.5.2 MIDDLE EAST & AFRICA: MACROECONOMIC IMPACT 214
10.5.3 MIDDLE EAST 220
10.5.3.1 Saudi Arabia 221
10.5.3.1.1 Kingdom’s Vision 2030 initiative to foster demand for MarTech 221
10.5.3.2 UAE 222
10.5.3.2.1 UAE’s MarTech Growth and Innovation Surge to propel market 222
10.5.3.3 Kuwait 223
10.5.3.3.1 Zain Kuwait and KFH to lead way with AI and advanced analytics 223
10.5.3.4 Bahrain 223
10.5.3.4.1 Digital transformation and government support to bolster market growth 223
10.5.3.5 Rest of Middle East 224
10.5.4 AFRICA 225
10.6 LATIN AMERICA 226
10.6.1 LATIN AMERICA: MARKET DRIVERS 227
10.6.2 LATIN AMERICA: MACROECONOMIC IMPACT 227
10.6.3 BRAZIL 233
10.6.3.1 High internet penetration and rapidly growing digital economy to fuel market growth 233
10.6.4 MEXICO 234
10.6.4.1 AI and analytics to drive MarTech transformation 234
10.6.5 ARGENTINA 235
10.6.5.1 Tech-savvy population and robust digital economy to foster market growth 235
10.6.6 REST OF LATIN AMERICA 236
11 COMPETITIVE LANDSCAPE 238
11.1 OVERVIEW 238
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2021–2025 238
11.3 REVENUE ANALYSIS, 2020–2024 242
11.4 MARKET SHARE ANALYSIS, 2024 243
11.4.1 MARKET SHARE ANALYSIS OF KEY PLAYERS 243
11.4.2 MARKET RANKING ANALYSIS 244
11.5 COMPARATIVE ANALYSIS OF PRODUCTS OFFERED 245
11.5.1 PRODUCT COMPARATIVE ANALYSIS, BY MARKETING AUTOMATION 246
11.5.1.1 Pardot (by Salesforce) 246
11.5.1.2 Oracle Eloqua 247
11.5.1.3 Zoho marketing automation 247
11.5.2 PRODUCT COMPARATIVE ANALYSIS, BY SOCIAL MEDIA MANAGEMENT 247
11.5.2.1 Hootsuite 247
11.5.2.2 Sprout Social 247
11.5.2.3 Later 248
11.5.3 PRODUCT COMPARATIVE ANALYSIS, BY CONTENT MANAGEMENT 248
11.5.3.1 HubSpot CMS 248
11.5.3.2 Contentful (Headless CMS) 248
11.5.3.3 Adobe Experience Manager 248
11.6 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS 249
11.7 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2024 250
11.7.1 STARS 250
11.7.2 EMERGING LEADERS 250
11.7.3 PERVASIVE PLAYERS 250
11.7.4 PARTICIPANTS 250
11.7.5 COMPANY FOOTPRINT: KEY PLAYERS 252
11.7.5.1 Company footprint 252
11.7.5.2 Regional footprint 253
11.7.5.3 Software type footprint 254
11.7.5.4 Organization size footprint 255
11.7.5.5 End-user footprint 256
11.8 COMPANY EVALUATION MATRIX: START-UPS/SMES, 2024 257
11.8.1 PROGRESSIVE COMPANIES 257
11.8.2 RESPONSIVE COMPANIES 257
11.8.3 DYNAMIC COMPANIES 257
11.8.4 STARTING BLOCKS 258
11.8.5 COMPETITIVE BENCHMARKING: START-UPS/SMES, 2025 259
11.8.5.1 Detailed list of key startups/SMEs 259
11.8.5.2 Competitive benchmarking of key start-ups/SMEs 261
11.9 COMPETITIVE SCENARIO 262
11.9.1 PRODUCT LAUNCHES & ENHANCEMENTS 262
11.9.2 DEALS 263
12 COMPANY PROFILES 266
12.1 INTRODUCTION 266
12.2 KEY PLAYERS 266
12.2.1 GOOGLE 266
12.2.1.1 Business overview 266
12.2.1.2 Products/Solutions/Services offered 268
12.2.1.3 Recent developments 269
12.2.1.3.1 Product enhancements 269
12.2.1.3.2 Deals 269
12.2.1.4 MnM view 270
12.2.1.4.1 Key strengths 270
12.2.1.4.2 Strategic choices 270
12.2.1.4.3 Weaknesses and competitive threats 271
12.2.2 MICROSOFT 272
12.2.2.1 Business overview 272
12.2.2.2 Products/Solutions/Services offered 273
12.2.2.3 Recent developments 274
12.2.2.3.1 Product enhancements 274
12.2.2.3.2 Deals 275
12.2.2.4 MnM view 275
12.2.2.4.1 Key strengths 275
12.2.2.4.2 Strategic choices 275
12.2.2.4.3 Weaknesses and competitive threats 276
12.2.3 ORACLE 277
12.2.3.1 Business overview 277
12.2.3.2 Products/Solutions/Services offered 278
12.2.3.3 Recent developments 280
12.2.3.3.1 Product launches 280
12.2.3.4 MnM view 280
12.2.3.4.1 Key strengths 280
12.2.3.4.2 Strategic choices 280
12.2.3.4.3 Weaknesses and competitive threats 281
12.2.4 SALESFORCE 282
12.2.4.1 Business overview 282
12.2.4.2 Products/Solutions/Services offered 283
12.2.4.3 Recent developments 284
12.2.4.3.1 Product enhancements 284
12.2.4.3.2 Deals 285
12.2.4.4 MnM view 285
12.2.4.4.1 Key strengths 285
12.2.4.4.2 Strategic choices 286
12.2.4.4.3 Weaknesses and competitive threats 286
12.2.5 IBM 287
12.2.5.1 Business overview 287
12.2.5.2 Products/Solutions/Services offered 288
12.2.5.3 Recent developments 289
12.2.5.3.1 Product launches 289
12.2.5.3.2 Deals 290
12.2.5.4 MnM view 290
12.2.5.4.1 Key strengths 290
12.2.5.4.2 Strategic choices 291
12.2.5.4.3 Weaknesses and competitive threats 291
12.2.6 HUBSPOT 292
12.2.6.1 Business overview 292
12.2.6.2 Products/Solutions/Services offered 293
12.2.6.3 Recent developments 294
12.2.6.3.1 Deals 294
12.2.7 ADOBE 295
12.2.7.1 Business overview 295
12.2.7.2 Products/Solutions/Services offered 296
12.2.7.3 Recent developments 298
12.2.7.3.1 Deals 298
12.2.8 GENESYS 299
12.2.8.1 Business overview 299
12.2.8.2 Products/Solutions/Services offered 300
12.2.8.3 Recent developments 300
12.2.8.3.1 Product enhancements 300
12.2.8.4 Recent developments 301
12.2.8.4.1 Deals 301
12.2.9 AWS 302
12.2.9.1 Business overview 302
12.2.9.2 Products/Solutions/Services offered 303
12.2.9.3 Recent developments 304
12.2.9.3.1 Product enhancements 304
12.2.10 NICE 305
12.2.10.1 Business overview 305
12.2.10.2 Products/Solutions/Services offered 306
12.2.10.3 Recent developments 308
12.2.10.3.1 Product launches 308
12.2.10.4 Recent developments 308
12.2.10.4.1 Deals 308
12.2.11 META 309
12.2.11.1 Business overview 309
12.2.11.2 Products/Solutions/Services offered 310
12.2.11.3 Recent developments 311
12.2.11.3.1 Product enhancements 311
12.2.11.3.2 Deals 312
12.3 OTHER PLAYERS 313
12.3.1 SPROUT SOCIAL 313
12.3.2 HOOTSUITE 314
12.3.3 TABOOLA 314
12.3.4 WORDPRESS 315
12.3.5 ZOHO 315
12.3.6 SAP 316
12.3.7 OPENAI 317
12.3.8 TWILIO 318
12.3.9 THE TRADE DESK 319
12.3.10 CRITEO 320
12.3.11 INTUIT MAILCHIMP 321
12.3.12 KLAVIYO 321
12.3.13 BRAZE 322
12.3.14 ITERABLE 323
12.3.15 AMPLITUDE 324
12.3.16 SEMRUSH 325
12.3.17 OPTIMIZELY 326
12.3.18 BRIGHTEDGE 327
12.4 STARTUPS/SMES 328
12.4.1 SUBSTACK 328
12.4.2 MANYCHAT 329
12.4.3 FLODESK 330
12.4.4 ASPIRE.IO 331
12.4.5 HEEPSY 331
12.4.6 VISME 332
12.4.7 MANGOOLS 333
12.4.8 CONTENTFUL 334
12.4.9 CLEVERTAP 335
12.4.10 THOUGHTSPOT 336
12.4.11 FUNNEL 337
12.4.12 MOZ 338
12.4.13 AHREFS 339
12.4.14 INSTAPAGE 340
12.4.15 LATER 341
12.4.16 MIXPANEL 342
12.4.17 BUFFER 342
12.4.18 HOTJAR 343
13 ADJACENT AND RELATED MARKETS 344
13.1 INTRODUCTION 344
13.2 AI IN SOCIAL MEDIA MARKET – GLOBAL FORECAST TO 2029 344
13.2.1 MARKET DEFINITION 344
13.2.2 MARKET OVERVIEW 344
13.2.2.1 AI in Social Media Market, by product type 345
13.2.2.2 AI in social media market, by deployment mode 346
13.2.2.3 AI in social media market, by use case 347
13.2.2.4 AI in social media market, by end user 348
13.2.2.5 AI in social media market, by region 349
13.3 AI FOR SALES AND MARKETING MARKET – GLOBAL FORECAST TO 2030 349
13.3.1 MARKET DEFINITION 349
13.3.2 MARKET OVERVIEW 350
13.3.2.1 AI for sales and marketing market, by offering 350
13.3.2.2 AI for sales and marketing market, by deployment mode 351
13.3.2.3 AI for sales and marketing market, by application 352
13.3.2.4 AI for sales and marketing market, by technology 353
13.3.2.5 AI for sales and marketing market, by end user 353
13.3.2.6 AI for sales and marketing market, by region 354
14 APPENDIX 356
14.1 DISCUSSION GUIDE 356
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 361
14.3 CUSTOMIZATION OPTIONS 363
14.4 RELATED REPORTS 363
14.5 AUTHOR DETAILS 364
LIST OF TABLES
TABLE 1 USD EXCHANGE RATES, 2020–2024 37
TABLE 2 PRIMARY INTERVIEWS 40
TABLE 3 FACTOR ANALYSIS 47
TABLE 4 GLOBAL MARTECH MARKET SIZE AND GROWTH RATE,
2020–2024 (USD MILLION, Y-O-Y %) 52
TABLE 5 GLOBAL MARTECH MARKET SIZE AND GROWTH RATE,
2025–2030 (USD MILLION, Y-O-Y %) 52
TABLE 6 MARTECH MARKET: ECOSYSTEM 69
TABLE 7 NORTH AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 77
TABLE 8 EUROPE: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 78
TABLE 9 ASIA PACIFIC: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 79
TABLE 10 MIDDLE EAST & AFRICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 80
TABLE 11 LATIN AMERICA: REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 80
TABLE 12 MARTECH MARKET: IMPACT OF PORTER’S FIVE FORCES 87
TABLE 13 MARTECH MARKET: CONFERENCES AND EVENTS, 2025–2026 89
TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS
FOR TOP THREE SOFTWARE TYPES 90
TABLE 15 KEY BUYING CRITERIA FOR TOP THREE SOFTWARE TYPES 91
TABLE 16 AVERAGE SELLING PRICE OF MARTECH, BY SOFTWARE TYPE 92
TABLE 17 AVERAGE SELLING PRICE OF MARTECH, BY ORGANIZATION SIZE, 2025 92
TABLE 18 PATENTS FILED, 2014–2025 95
TABLE 19 MARTECH MARKET: KEY PATENTS, 2024–2025 97
TABLE 20 MARTECH MARKET, BY OFFERING, 2020–2024 (USD MILLION) 108
TABLE 21 MARTECH MARKET, BY OFFERING, 2025–2030 (USD MILLION) 108
TABLE 22 MARTECH MARKET, SOFTWARE BY TYPE, 2020–2024 (USD MILLION) 109
TABLE 23 MARTECH MARKET, SOFTWARE BY TYPE, 2025–2030 (USD MILLION) 110
TABLE 24 SOFTWARE: MARTECH MARKET, BY REGION, 2020–2024 (USD MILLION) 110
TABLE 25 SOFTWARE: MARTECH MARKET, BY REGION, 2025–2030 (USD MILLION) 110
TABLE 26 MARKETING AUTOMATION: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 111
TABLE 27 MARKETING AUTOMATION: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 111
TABLE 28 CUSTOMER RELATIONSHIP MANAGEMENT: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 114
TABLE 29 CUSTOMER RELATIONSHIP MANAGEMENT: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 114
TABLE 30 CUSTOMER EXPERIENCE MANAGEMENT: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 117
TABLE 31 CUSTOMER EXPERIENCE MANAGEMENT: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 117
TABLE 32 SOCIAL MEDIA MANAGEMENT: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 119
TABLE 33 SOCIAL MEDIA MANAGEMENT: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 120
TABLE 34 CONTENT MANAGEMENT: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 122
TABLE 35 CONTENT MANAGEMENT: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 122
TABLE 36 ECOMMERCE AND SALES ENABLEMENT: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 124
TABLE 37 ECOMMERCE AND SALES ENABLEMENT: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 124
TABLE 38 CUSTOMER DATA PLATFORM: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 126
TABLE 39 CUSTOMER DATA PLATFORM: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 127
TABLE 40 SEO TOOLS: MARTECH MARKET, BY REGION, 2020–2024 (USD MILLION) 129
TABLE 41 SEO TOOLS: MARTECH MARKET, BY REGION, 2025–2030 (USD MILLION) 129
TABLE 42 ADTECH: MARTECH MARKET, BY REGION, 2020–2024 (USD MILLION) 131
TABLE 43 ADTECH: MARTECH MARKET, BY REGION, 2025–2030 (USD MILLION) 131
TABLE 44 OTHER SOFTWARE TYPES: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 133
TABLE 45 OTHER SOFTWARE TYPES: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 133
TABLE 46 MARTECH MARKET, BY SERVICE, 2020–2024 (USD MILLION) 134
TABLE 47 MARTECH MARKET, BY SERVICE, 2025–2030 (USD MILLION) 135
TABLE 48 SERVICES: MARTECH MARKET, BY REGION, 2020–2024 (USD MILLION) 135
TABLE 49 SERVICES: MARTECH MARKET, BY REGION, 2025–2030 (USD MILLION) 135
TABLE 50 MARTECH MARKET, BY PROFESSIONAL SERVICE, 2020–2024 (USD MILLION) 136
TABLE 51 MARTECH MARKET, BY PROFESSIONAL SERVICE, 2025–2030 (USD MILLION) 136
TABLE 52 CONSULTING & TRAINING: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 137
TABLE 53 CONSULTING & TRAINING: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 137
TABLE 54 SUPPORT & MAINTENANCE: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 138
TABLE 55 SUPPORT & MAINTENANCE: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 138
TABLE 56 SYSTEM INTEGRATION & IMPLEMENTATION: MARTECH MARKET, BY REGION, 2020–2024 (USD MILLION) 139
TABLE 57 SYSTEM INTEGRATION & IMPLEMENTATION: MARTECH MARKET, BY REGION, 2025–2030 (USD MILLION) 139
TABLE 58 MANAGED SERVICES: MARTECH MARKET, BY REGION, 2020–2024 (USD MILLION) 140
TABLE 59 MANAGED SERVICES: MARTECH MARKET, BY REGION, 2025–2030 (USD MILLION) 140
TABLE 60 MARTECH MARKET, BY MARKETING TYPE, 2020–2024 (USD MILLION) 143
TABLE 61 MARTECH MARKET, BY MARKETING TYPE, 2025–2030 (USD MILLION) 143
TABLE 62 ONLINE: MARTECH MARKET, BY REGION, 2020–2024 (USD MILLION) 144
TABLE 63 ONLINE: MARTECH MARKET, BY REGION, 2025–2030 (USD MILLION) 144
TABLE 64 OFFLINE: MARTECH MARKET, BY REGION, 2020–2024 (USD MILLION) 145
TABLE 65 OFFLINE: MARTECH MARKET, BY REGION, 2025–2030 (USD MILLION) 145
TABLE 66 MARTECH MARKET, BY ORGANIZATION SIZE, 2020–2024 (USD MILLION) 148
TABLE 67 MARTECH MARKET, BY ORGANIZATION SIZE, 2025–2030 (USD MILLION) 148
TABLE 68 SMB: MARTECH MARKET, BY REGION, 2020–2024 (USD MILLION) 149
TABLE 69 SMB: MARTECH MARKET, BY REGION, 2025–2030 (USD MILLION) 149
TABLE 70 LARGE ENTERPRISES: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 150
TABLE 71 LARGE ENTERPRISES: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 150
TABLE 72 MARTECH MARKET, BY END USER, 2020–2024 (USD MILLION) 153
TABLE 73 MARTECH MARKET, BY END USER, 2025–2030 (USD MILLION) 153
TABLE 74 MARTECH MARKET, BY ENTERPRISE USER, 2020–2024 (USD MILLION) 155
TABLE 75 MARTECH MARKET, BY ENTERPRISE USER, 2025–2030 (USD MILLION) 155
TABLE 76 ENTERPRISE USERS: MARTECH MARKET, BY REGION, 2020–2024 (USD MILLION) 156
TABLE 77 ENTERPRISE USERS: MARTECH MARKET, BY REGION, 2025–2030 (USD MILLION) 156
TABLE 78 BFSI: MARTECH MARKET, BY REGION, 2020–2024 (USD MILLION) 157
TABLE 79 BFSI: MARTECH MARKET, BY REGION, 2025–2030 (USD MILLION) 157
TABLE 80 MEDIA & ENTERTAINMENT: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 158
TABLE 81 MEDIA & ENTERTAINMENT: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 158
TABLE 82 TELECOMMUNICATIONS: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 160
TABLE 83 TELECOMMUNICATIONS: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 160
TABLE 84 REAL ESTATE & CONSTRUCTION: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 161
TABLE 85 REAL ESTATE & CONSTRUCTION: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 161
TABLE 86 HEALTHCARE & LIFE SCIENCES: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 162
TABLE 87 HEALTHCARE & LIFE SCIENCES: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 162
TABLE 88 MANUFACTURING: MARTECH MARKET, BY REGION, 2020–2024 (USD MILLION) 163
TABLE 89 MANUFACTURING: MARTECH MARKET, BY REGION, 2025–2030 (USD MILLION) 163
TABLE 90 RETAIL & ECOMMERCE: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 164
TABLE 91 RETAIL & ECOMMERCE: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 164
TABLE 92 EDUCATION: MARTECH MARKET, BY REGION, 2020–2024 (USD MILLION) 165
TABLE 93 EDUCATION: MARTECH MARKET, BY REGION, 2025–2030 (USD MILLION) 165
TABLE 94 TRAVEL & HOSPITALITY: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 166
TABLE 95 TRAVEL & HOSPITALITY: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 166
TABLE 96 TRANSPORTATION & LOGISTICS: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 169
TABLE 97 TRANSPORTATION & LOGISTICS: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 169
TABLE 98 OTHER ENTERPRISE USERS: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 170
TABLE 99 OTHER ENTERPRISE USERS: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 170
TABLE 100 INDIVIDUAL USERS: MARTECH MARKET, BY REGION, 2020–2024 (USD MILLION) 171
TABLE 101 INDIVIDUAL USERS: MARTECH MARKET, BY REGION, 2025–2030 (USD MILLION) 171
TABLE 102 MARTECH MARKET, BY REGION, 2020–2024 (USD MILLION) 174
TABLE 103 MARTECH MARKET, BY REGION, 2025–2030 (USD MILLION) 174
TABLE 104 NORTH AMERICA: MARTECH MARKET, BY OFFERING, 2020–2024 (USD MILLION) 176
TABLE 105 NORTH AMERICA: MARTECH MARKET, BY OFFERING, 2025–2030 (USD MILLION) 177
TABLE 106 NORTH AMERICA: MARTECH MARKET, BY SOFTWARE TYPE,
2020–2024 (USD MILLION) 177
TABLE 107 NORTH AMERICA: MARTECH MARKET, BY SOFTWARE TYPE,
2025–2030 (USD MILLION) 177
TABLE 108 NORTH AMERICA: MARTECH MARKET, BY SERVICE, 2020–2024 (USD MILLION) 178
TABLE 109 NORTH AMERICA: MARTECH MARKET, BY SERVICE, 2025–2030 (USD MILLION) 178
TABLE 110 NORTH AMERICA: MARTECH MARKET, BY PROFESSIONAL SERVICE,
2020–2024 (USD MILLION) 178
TABLE 111 NORTH AMERICA: MARTECH MARKET, BY PROFESSIONAL SERVICE,
2025–2030 (USD MILLION) 178
TABLE 112 NORTH AMERICA: MARTECH MARKET, BY MARKETING TYPE,
2020–2024 (USD MILLION) 179
TABLE 113 NORTH AMERICA: MARTECH MARKET, BY MARKETING TYPE,
2025–2030 (USD MILLION) 179
TABLE 114 NORTH AMERICA: MARTECH MARKET, BY ORGANIZATION SIZE,
2020–2024 (USD MILLION) 179
TABLE 115 NORTH AMERICA: MARTECH MARKET, BY ORGANIZATION SIZE,
2025–2030 (USD MILLION) 179
TABLE 116 NORTH AMERICA: MARTECH MARKET, BY END USER, 2020–2024 (USD MILLION) 180
TABLE 117 NORTH AMERICA: MARTECH MARKET, BY END USER, 2025–2030 (USD MILLION) 180
TABLE 118 NORTH AMERICA: MARTECH MARKET, BY ENTERPRISE USER,
2020–2024 (USD MILLION) 180
TABLE 119 NORTH AMERICA: MARTECH MARKET, BY ENTERPRISE USER,
2025–2030 (USD MILLION) 181
TABLE 120 NORTH AMERICA: MARTECH MARKET, BY COUNTRY, 2020–2024 (USD MILLION) 181
TABLE 121 NORTH AMERICA: MARTECH MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 181
TABLE 122 US: MARTECH MARKET, BY MARKETING TYPE, 2020–2024 (USD MILLION) 182
TABLE 123 US: MARTECH MARKET, BY MARKETING TYPE, 2025–2030 (USD MILLION) 182
TABLE 124 CANADA: MARTECH MARKET, BY MARKETING TYPE, 2020–2024 (USD MILLION) 183
TABLE 125 CANADA: MARTECH MARKET, BY MARKETING TYPE, 2025–2030 (USD MILLION) 183
TABLE 126 EUROPE: MARTECH MARKET, BY OFFERING, 2020–2024 (USD MILLION) 185
TABLE 127 EUROPE: MARTECH MARKET, BY OFFERING, 2025–2030 (USD MILLION) 185
TABLE 128 EUROPE: MARTECH MARKET, BY SOFTWARE TYPE, 2020–2024 (USD MILLION) 186
TABLE 129 EUROPE: MARTECH MARKET, BY SOFTWATE TYPE, 2025–2030 (USD MILLION) 186
TABLE 130 EUROPE: MARTECH MARKET, BY SERVICE, 2020–2024 (USD MILLION) 187
TABLE 131 EUROPE: MARTECH MARKET, BY SERVICE, 2025–2030 (USD MILLION) 187
TABLE 132 EUROPE: MARTECH MARKET, BY PROFESSIONAL SERVICE,
2020–2024 (USD MILLION) 187
TABLE 133 EUROPE: MARTECH MARKET, BY PROFESSIONAL SERVICE,
2025–2030 (USD MILLION) 187
TABLE 134 EUROPE: MARTECH MARKET, BY MARKETING TYPE, 2020–2024 (USD MILLION) 188
TABLE 135 EUROPE: MARTECH MARKET, BY MARKETING TYPE, 2025–2030 (USD MILLION) 188
TABLE 136 EUROPE: MARTECH MARKET, BY ORGANIZATION SIZE, 2020–2024 (USD MILLION) 188
TABLE 137 EUROPE: MARTECH MARKET, BY ORGANIZATION SIZE, 2025–2030 (USD MILLION) 188
TABLE 138 EUROPE: MARTECH MARKET, BY END USER, 2020–2024 (USD MILLION) 188
TABLE 139 EUROPE: MARTECH MARKET, BY END USER, 2025–2030 (USD MILLION) 189
TABLE 140 EUROPE: MARTECH MARKET, BY ENTERPRISE USER, 2020–2024 (USD MILLION) 189
TABLE 141 EUROPE: MARTECH MARKET, BY ENTERPRISE USER, 2025–2030 (USD MILLION) 190
TABLE 142 EUROPE: MARTECH MARKET, BY COUNTRY, 2020–2024 (USD MILLION) 190
TABLE 143 EUROPE: MARTECH MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 191
TABLE 144 UK: MARTECH MARKET, BY MARKETING TYPE, 2020–2024 (USD MILLION) 191
TABLE 145 UK: MARTECH MARKET, BY MARKETING TYPE, 2025–2030 (USD MILLION) 192
TABLE 146 GERMANY: MARTECH MARKET, BY MARKETING TYPE, 2020–2024 (USD MILLION) 192
TABLE 147 GERMANY: MARTECH MARKET, BY MARKETING TYPE, 2025–2030 (USD MILLION) 193
TABLE 148 FRANCE: MARTECH MARKET, BY MARKETING TYPE, 2020–2024 (USD MILLION) 193
TABLE 149 FRANCE: MARTECH MARKET, BY MARKETING TYPE, 2025–2030 (USD MILLION) 193
TABLE 150 ITALY: MARTECH MARKET, BY MARKETING TYPE, 2020–2024 (USD MILLION) 194
TABLE 151 ITALY: MARTECH MARKET, BY MARKETING TYPE, 2025–2030 (USD MILLION) 194
TABLE 152 SPAIN: MARTECH MARKET, BY MARKETING TYPE, 2020–2024 (USD MILLION) 195
TABLE 153 SPAIN: MARTECH MARKET, BY MARKETING TYPE, 2025–2030 (USD MILLION) 195
TABLE 154 REST OF EUROPE: MARTECH MARKET, BY MARKETING TYPE,
2020–2024 (USD MILLION) 196
TABLE 155 REST OF EUROPE: MARTECH MARKET, BY MARKETING TYPE,
2025–2030 (USD MILLION) 196
TABLE 156 ASIA PACIFIC: MARTECH MARKET, BY OFFERING, 2020–2024 (USD MILLION) 200
TABLE 157 ASIA PACIFIC: MARTECH MARKET, BY OFFERING, 2025–2030 (USD MILLION) 200
TABLE 158 ASIA PACIFIC: MARTECH MARKET, BY SOFTWARE TYPE,
2020–2024 (USD MILLION) 200
TABLE 159 ASIA PACIFIC: MARTECH MARKET, BY SOFTWARE TYPE,
2025–2030 (USD MILLION) 201
TABLE 160 ASIA PACIFIC: MARTECH MARKET, BY SERVICE, 2020–2024 (USD MILLION) 201
TABLE 161 ASIA PACIFIC: MARTECH MARKET, BY SERVICE, 2025–2030 (USD MILLION) 201
TABLE 162 ASIA PACIFIC: MARTECH MARKET, BY PROFESSIONAL SERVICE,
2020–2024 (USD MILLION) 202
TABLE 163 ASIA PACIFIC: MARTECH MARKET, BY PROFESSIONAL SERVICE,
2025–2030 (USD MILLION) 202
TABLE 164 ASIA PACIFIC: MARTECH MARKET, BY MARKETING TYPE,
2020–2024 (USD MILLION) 202
TABLE 165 ASIA PACIFIC: MARTECH MARKET, BY MARKETING TYPE,
2025–2030 (USD MILLION) 202
TABLE 166 ASIA PACIFIC: MARTECH MARKET, BY ORGANIZATION SIZE,
2020–2024 (USD MILLION) 203
TABLE 167 ASIA PACIFIC: MARTECH MARKET, BY ORGANIZATION SIZE,
2025–2030 (USD MILLION) 203
TABLE 168 ASIA PACIFIC: MARTECH MARKET, BY END USER, 2020–2024 (USD MILLION) 203
TABLE 169 ASIA PACIFIC: MARTECH MARKET, BY END USER, 2025–2030 (USD MILLION) 203
TABLE 170 ASIA PACIFIC: MARTECH MARKET, BY ENTERPRISE USER,
2020–2024 (USD MILLION) 204
TABLE 171 ASIA PACIFIC: MARTECH MARKET, BY ENTERPRISE USER,
2025–2030 (USD MILLION) 204
TABLE 172 ASIA PACIFIC: MARTECH MARKET, BY COUNTRY, 2020–2024 (USD MILLION) 205
TABLE 173 ASIA PACIFIC: MARTECH MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 205
TABLE 174 CHINA: MARTECH MARKET, BY MARKETING TYPE, 2020–2024 (USD MILLION) 206
TABLE 175 CHINA: MARTECH MARKET, BY MARKETING TYPE, 2025–2030 (USD MILLION) 206
TABLE 176 JAPAN: MARTECH MARKET, BY MARKETING TYPE, 2020–2024 (USD MILLION) 207
TABLE 177 JAPAN: MARTECH MARKET, BY MARKETING TYPE, 2025–2030 (USD MILLION) 207
TABLE 178 INDIA: MARTECH MARKET, BY MARKETING TYPE, 2020–2024 (USD MILLION) 208
TABLE 179 INDIA: MARTECH MARKET, BY MARKETING TYPE, 2025–2030 (USD MILLION) 208
TABLE 180 SOUTH KOREA: MARTECH MARKET, BY MARKETING TYPE,
2020–2024 (USD MILLION) 209
TABLE 181 SOUTH KOREA: MARTECH MARKET, BY MARKETING TYPE,
2025–2030 (USD MILLION) 209
TABLE 182 AUSTRALIA & NEW ZEALAND: MARTECH MARKET, BY MARKETING TYPE,
2020–2024 (USD MILLION) 210
TABLE 183 AUSTRALIA & NEW ZEALAND: MARTECH MARKET, BY MARKETING TYPE,
2025–2030 (USD MILLION) 210
TABLE 184 ASEAN: MARTECH MARKET, BY MARKETING TYPE, 2020–2024 (USD MILLION) 211
TABLE 185 ASEAN: MARTECH MARKET, BY MARKETING TYPE, 2025–2030 (USD MILLION) 211
TABLE 186 ASEAN: MARTECH MARKET, BY COUNTRY, 2020–2024 (USD MILLION) 211
TABLE 187 ASEAN: MARTECH MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 211
TABLE 188 REST OF ASIA PACIFIC: MARTECH MARKET, BY MARKETING TYPE,
2020–2024 (USD MILLION) 212
TABLE 189 REST OF ASIA PACIFIC: MARTECH MARKET, BY MARKETING TYPE,
2025–2030 (USD MILLION) 213
TABLE 190 MIDDLE EAST & AFRICA: MARTECH MARKET, BY OFFERING,
2020–2024 (USD MILLION) 214
TABLE 191 MIDDLE EAST & AFRICA: MARTECH MARKET, BY OFFERING,
2025–2030 (USD MILLION) 214
TABLE 192 MIDDLE EAST & AFRICA: MARTECH MARKET, BY SOFTWARE TYPE,
2020–2024 (USD MILLION) 215
TABLE 193 MIDDLE EAST & AFRICA: MARTECH MARKET, BY SOFTWARE TYPE,
2025–2030 (USD MILLION) 215
TABLE 194 MIDDLE EAST & AFRICA: MARTECH MARKET, BY SERVICE,
2020–2024 (USD MILLION) 216
TABLE 195 MIDDLE EAST & AFRICA: MARTECH MARKET, BY SERVICE,
2025–2030 (USD MILLION) 216
TABLE 196 MIDDLE EAST & AFRICA: MARTECH MARKET, BY PROFESSIONAL SERVICE,
2020–2024 (USD MILLION) 216
TABLE 197 MIDDLE EAST & AFRICA: MARTECH MARKET, BY PROFESSIONAL SERVICE,
2025–2030 (USD MILLION) 216
TABLE 198 MIDDLE EAST & AFRICA: MARTECH MARKET, BY MARKETING TYPE,
2020–2024 (USD MILLION) 217
TABLE 199 MIDDLE EAST & AFRICA: MARTECH MARKET, BY MARKETING TYPE,
2025–2030 (USD MILLION) 217
TABLE 200 MIDDLE EAST & AFRICA: MARTECH MARKET, BY ORGANIZATION SIZE,
2020–2024 (USD MILLION) 217
TABLE 201 MIDDLE EAST & AFRICA: MARTECH MARKET, BY ORGANIZATION SIZE,
2025–2030 (USD MILLION) 217
TABLE 202 MIDDLE EAST & AFRICA: MARTECH MARKET, BY END USER,
2020–2024 (USD MILLION) 218
TABLE 203 MIDDLE EAST & AFRICA: MARTECH MARKET, BY END USER,
2025–2030 (USD MILLION) 218
TABLE 204 MIDDLE EAST & AFRICA: MARTECH MARKET, BY ENTERPRISE USER,
2020–2024 (USD MILLION) 218
TABLE 205 MIDDLE EAST & AFRICA: MARTECH MARKET, BY ENTERPRISE USER,
2025–2030 (USD MILLION) 219
TABLE 206 MIDDLE EAST & AFRICA: MARTECH MARKET, BY REGION,
2020–2024 (USD MILLION) 219
TABLE 207 MIDDLE EAST & AFRICA: MARTECH MARKET, BY REGION,
2025–2030 (USD MILLION) 219
TABLE 208 MIDDLE EAST: MARTECH MARKET, BY COUNTRY, 2020–2024 (USD MILLION) 220
TABLE 209 MIDDLE EAST: MARTECH MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 220
TABLE 210 SAUDI ARABIA: MARTECH MARKET, BY MARKETING TYPE,
2020–2024 (USD MILLION) 221
TABLE 211 SAUDI ARABIA: MARTECH MARKET, BY MARKETING TYPE,
2025–2030 (USD MILLION) 221
TABLE 212 UAE: MARTECH MARKET, BY MARKETING TYPE, 2020–2024 (USD MILLION) 222
TABLE 213 UAE: MARTECH MARKET, BY MARKETING TYPE, 2025–2030 (USD MILLION) 222
TABLE 214 KUWAIT: MARTECH MARKET, BY MARKETING TYPE, 2020–2024 (USD MILLION) 223
TABLE 215 KUWAIT: MARTECH MARKET, BY MARKETING TYPE, 2025–2030 (USD MILLION) 223
TABLE 216 BAHRAIN: MARTECH MARKET, BY MARKETING TYPE, 2020–2024 (USD MILLION) 224
TABLE 217 BAHRAIN: MARTECH MARKET, BY MARKETING TYPE, 2025–2030 (USD MILLION) 224
TABLE 218 REST OF MIDDLE EAST: MARTECH MARKET, BY MARKETING TYPE,
2020–2024 (USD MILLION) 225
TABLE 219 REST OF MIDDLE EAST: MARTECH MARKET, BY MARKETING TYPE,
2025–2030 (USD MILLION) 225
TABLE 220 AFRICA: MARTECH MARKET, BY MARKETING TYPE, 2020–2024 (USD MILLION) 226
TABLE 221 AFRICA: MARTECH MARKET, BY MARKETING TYPE, 2025–2030 (USD MILLION) 226
TABLE 222 LATIN AMERICA: MARTECH MARKET, BY OFFERING, 2020–2024 (USD MILLION) 228
TABLE 223 LATIN AMERICA: MARTECH MARKET, BY OFFERING, 2025–2030 (USD MILLION) 228
TABLE 224 LATIN AMERICA: MARTECH MARKET, BY SOFTWARE TYPE,
2020–2024 (USD MILLION) 228
TABLE 225 LATIN AMERICA: MARTECH MARKET, BY SOFTWARE TYPE,
2025–2030 (USD MILLION) 229
TABLE 226 LATIN AMERICA: MARTECH MARKET, BY SERVICE, 2020–2024 (USD MILLION) 229
TABLE 227 LATIN AMERICA: MARTECH MARKET, BY SERVICE, 2025–2030 (USD MILLION) 229
TABLE 228 LATIN AMERICA: MARTECH MARKET, BY PROFESSIONAL SERVICE,
2020–2024 (USD MILLION) 230
TABLE 229 LATIN AMERICA: MARTECH MARKET, BY PROFESSIONAL SERVICE,
2025–2030 (USD MILLION) 230
TABLE 230 LATIN AMERICA: MARTECH MARKET, BY MARKETING TYPE,
2020–2024 (USD MILLION) 230
TABLE 231 LATIN AMERICA: MARTECH MARKET, BY MARKETING TYPE,
2025–2030 (USD MILLION) 230
TABLE 232 LATIN AMERICA: MARTECH MARKET, BY ORGANIZATION SIZE,
2020–2024 (USD MILLION) 231
TABLE 233 LATIN AMERICA: MARTECH MARKET, BY ORGANIZATION SIZE,
2025–2030 (USD MILLION) 231
TABLE 234 LATIN AMERICA: MARTECH MARKET, BY END USER, 2020–2024 (USD MILLION) 231
TABLE 235 LATIN AMERICA: MARTECH MARKET, BY END USER, 2025–2030 (USD MILLION) 231
TABLE 236 LATIN AMERICA: MARTECH MARKET, BY ENTERPRISE USER,
2020–2024 (USD MILLION) 232
TABLE 237 LATIN AMERICA: MARTECH MARKET, BY ENTERPRISE USER,
2025–2030 (USD MILLION) 232
TABLE 238 LATIN AMERICA: MARTECH MARKET, BY COUNTRY, 2020–2024 (USD MILLION) 233
TABLE 239 LATIN AMERICA: MARTECH MARKET, BY COUNTRY, 2025–2030 (USD MILLION) 233
TABLE 240 BRAZIL: MARTECH MARKET, BY MARKETING TYPE, 2020–2024 (USD MILLION) 234
TABLE 241 BRAZIL: MARTECH MARKET, BY MARKETING TYPE, 2025–2030 (USD MILLION) 234
TABLE 242 MEXICO: MARTECH MARKET, BY MARKETING TYPE, 2020–2024 (USD MILLION) 234
TABLE 243 MEXICO: MARTECH MARKET, BY MARKETING TYPE, 2025–2030 (USD MILLION) 235
TABLE 244 ARGENTINA: MARTECH MARKET, BY MARKETING TYPE,
2020–2024 (USD MILLION) 235
TABLE 245 ARGENTINA: MARTECH MARKET, BY MARKETING TYPE,
2025–2030 (USD MILLION) 236
TABLE 246 REST OF LATIN AMERICA: MARTECH MARKET, BY MARKETING TYPE,
2020–2024 (USD MILLION) 236
TABLE 247 REST OF LATIN AMERICA: MARTECH MARKET, BY MARKETING TYPE,
2025–2030 (USD MILLION) 237
TABLE 248 MARTECH MARKET: OVERVIEW OF STRATEGIES ADOPTED
BY KEY VENDORS, 2021–2025 238
TABLE 249 MARTECH MARKET: DEGREE OF COMPETITION, 2024 244
TABLE 250 MARTECH MARKET: REGIONAL FOOTPRINT 253
TABLE 251 MARTECH MARKET: SOFTWARE TYPE FOOTPRINT 254
TABLE 252 MARTECH MARKET: ORGANIZATION SIZE FOOTPRINT 255
TABLE 253 MARTECH MARKET: END-USER FOOTPRINT 256
TABLE 254 MARTECH MARKET: KEY STARTUPS/SMES 259
TABLE 255 MARTECH MARKET: COMPETITIVE BENCHMARKING OF START-UPS/SMES 261
TABLE 256 MARTECH MARKET: PRODUCT LAUNCHES & ENHANCEMENTS,
JANUARY 2021–MARCH 2025 262
TABLE 257 MARTECH MARKET: DEALS, JANUARY 2021–MARCH 2025 263
TABLE 258 GOOGLE: COMPANY OVERVIEW 267
TABLE 259 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 268
TABLE 260 GOOGLE: PRODUCT ENHANCEMENTS 269
TABLE 261 GOOGLE: DEALS 269
TABLE 262 MICROSOFT: COMPANY OVERVIEW 272
TABLE 263 MICROSOFT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 273
TABLE 264 MICROSOFT: PRODUCT ENHANCEMENTS 274
TABLE 265 MICROSOFT: DEALS 275
TABLE 266 ORACLE: COMPANY OVERVIEW 277
TABLE 267 ORACLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 278
TABLE 268 ORACLE: PRODUCT LAUNCHES 280
TABLE 269 SALESFORCE: COMPANY OVERVIEW 282
TABLE 270 SALESFORCE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 283
TABLE 271 SALESFORCE: PRODUCT ENHANCEMENTS 284
TABLE 272 SALESFORCE: DEALS 285
TABLE 273 IBM: COMPANY OVERVIEW 287
TABLE 274 IBM: PRODUCTS/SOLUTIONS/SERVICES OFFERED 288
TABLE 275 IBM: PRODUCT LAUNCHES 289
TABLE 276 IBM: DEALS 290
TABLE 277 HUBSPOT: COMPANY OVERVIEW 292
TABLE 278 HUBSPOT: PRODUCTS/SOLUTIONS/SERVICES OFFERED 293
TABLE 279 HUBSPOT: DEALS 294
TABLE 280 ADOBE: COMPANY OVERVIEW 295
TABLE 281 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 296
TABLE 282 ADOBE: DEALS 298
TABLE 283 GENESYS: COMPANY OVERVIEW 299
TABLE 284 GENESYS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 300
TABLE 285 GENESYS: PRODUCT ENHANCEMENTS 300
TABLE 286 GENESYS: DEALS 301
TABLE 287 AWS: COMPANY OVERVIEW 302
TABLE 288 AWS: PRODUCTS/SOLUTIONS/SERVICES OFFERED 303
TABLE 289 AWS: PRODUCT ENHANCEMENTS 304
TABLE 290 NICE: COMPANY OVERVIEW 305
TABLE 291 NICE: PRODUCTS/SOLUTIONS/SERVICES OFFERED 306
TABLE 292 NICE: PRODUCT LAUNCHES 308
TABLE 293 NICE: DEALS 308
TABLE 294 META: COMPANY OVERVIEW 309
TABLE 295 META: PRODUCTS/SOLUTIONS/SERVICES OFFERED 310
TABLE 296 META: PRODUCT ENHANCEMENTS 311
TABLE 297 META: DEALS 312
TABLE 298 AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2019–2023 (USD MILLION) 346
TABLE 299 AI IN SOCIAL MEDIA MARKET, BY PRODUCT TYPE, 2024–2029 (USD MILLION) 346
TABLE 300 AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE,
2019–2023 (USD MILLION) 347
TABLE 301 AI IN SOCIAL MEDIA MARKET, BY DEPLOYMENT MODE,
2024–2029 (USD MILLION) 347
TABLE 302 AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2019–2023 (USD MILLION) 347
TABLE 303 AI IN SOCIAL MEDIA MARKET, BY USE CASE, 2024–2029 (USD MILLION) 348
TABLE 304 AI IN SOCIAL MEDIA MARKET, BY END USER, 2019–2023 (USD MILLION) 348
TABLE 305 AI IN SOCIAL MEDIA MARKET, BY END USER, 2024–2029 (USD MILLION) 348
TABLE 306 AI IN SOCIAL MEDIA MARKET, BY REGION, 2019–2023 (USD MILLION) 349
TABLE 307 AI IN SOCIAL MEDIA MARKET, BY REGION, 2024–2029 (USD MILLION) 349
TABLE 308 AI FOR SALES & MARKETING MARKET, BY OFFERING, 2020–2024 (USD MILLION) 351
TABLE 309 AI FOR SALES & MARKETING MARKET, BY OFFERING, 2025–2030 (USD MILLION) 351
TABLE 310 AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE,
2020–2024 (USD MILLION) 351
TABLE 311 AI FOR SALES & MARKETING MARKET, BY DEPLOYMENT MODE,
2025–2030 (USD MILLION) 352
TABLE 312 AI FOR SALES & MARKETING MARKET, BY APPLICATION,
2020–2024 (USD MILLION) 352
TABLE 313 AI FOR SALES & MARKETING MARKET, BY APPLICATION,
2025–2030 (USD MILLION) 352
TABLE 314 AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY,
2020–2024 (USD MILLION) 353
TABLE 315 AI FOR SALES & MARKETING MARKET, BY TECHNOLOGY,
2025–2030 (USD MILLION) 353
TABLE 316 AI FOR SALES & MARKETING MARKET, BY END USER, 2020–2024 (USD MILLION) 354
TABLE 317 AI FOR SALES & MARKETING MARKET, BY END USER, 2025–2030 (USD MILLION) 354
TABLE 318 AI FOR SALES & MARKETING MARKET, BY REGION, 2020–2024 (USD MILLION) 354
TABLE 319 AI FOR SALES & MARKETING MARKET, BY REGION, 2025–2030 (USD MILLION) 355
LIST OF FIGURES
FIGURE 1 MARTECH MARKET: RESEARCH DESIGN 39
FIGURE 2 DATA TRIANGULATION 42
FIGURE 3 MARTECH MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 43
FIGURE 4 APPROACH 1, BOTTOM-UP (SUPPLY-SIDE): REVENUE
FROM SOFTWARE/SERVICES OF MARTECH MARKET 44
FIGURE 5 APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE
FROM ALL SOFTWARE/SERVICES OF MARTECH MARKET 45
FIGURE 6 APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE
FROM ALL SOFTWARE/SERVICES OF MARTECH MARKET 46
FIGURE 7 APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF MARTECH THROUGH OVERALL MARTECH SOLUTIONS SPENDING 46
FIGURE 8 SOFTWARE SEGMENT TO DOMINATE MARKET IN 2025 53
FIGURE 9 CUSTOMER RELATIONSHIP MANAGEMENT SEGMENT TO HOLD LARGEST MARKET SHARE IN 2025 53
FIGURE 10 PROFESSIONAL SERVICES SEGMENT TO HOLD LARGER MARKET IN 2025 54
FIGURE 11 CONSULTING & TRAINING TO DOMINATE MARTECH MARKET IN 2025 54
FIGURE 12 ONLINE MARKETING TYPE SEGMENT TO HOLD LARGER MARKET SHARE IN 2025 55
FIGURE 13 LARGE ENTERPRISES TO DOMINATE MARTECH MARKET IN 2025 55
FIGURE 14 ENTERPRISE USERS SEGMENT TO HOLD LARGER MARKET SHARE IN 2025 56
FIGURE 15 RETAIL & ECOMMERCE USERS SEGMENT TO HOLD
LARGEST MARKET SHARE IN 2025 56
FIGURE 16 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 57
FIGURE 17 EMBRACING AI-POWERED CONTEXTUAL ADVERTISING TO BOOST CUSTOMER ENGAGEMENT TO DRIVE MARKET 58
FIGURE 18 SYSTEM INTEGRATION & IMPLEMENTATION SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 58
FIGURE 19 SOFTWARE AND LARGE ENTERPRISES SEGMENT TO HOLD LARGEST MARKET SHARES IN NORTH AMERICA IN 2025 59
FIGURE 20 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN 2025 59
FIGURE 21 MARTECH MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 60
FIGURE 22 EVOLUTION OF MARTECH MARKET 64
FIGURE 23 KEY PLAYERS IN MARTECH MARKET ECOSYSTEM 70
FIGURE 24 MARTECH MARKET: SUPPLY CHAIN ANALYSIS 86
FIGURE 25 MARTECH MARKET: PORTER’S FIVE FORCES ANALYSIS 88
FIGURE 26 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR
TOP THREE SOFTWARE TYPES 90
FIGURE 27 KEY BUYING CRITERIA FOR TOP THREE SOFTWARE TYPES 90
FIGURE 28 AVERAGE SELLING PRICE OF MARTECH, BY SOFTWARE TYPE, 2025 91
FIGURE 29 NUMBER OF PATENTS GRANTED IN LAST 10 YEARS 96
FIGURE 30 REGIONAL ANALYSIS OF PATENTS GRANTED, 2014–2024 101
FIGURE 31 TRENDS/DISRUPTIONS IMPACTING MARTECH BUSINESS 102
FIGURE 32 MARTECH MARKET: INVESTMENT LANDSCAPE AND FUNDING SCENARIOS 103
FIGURE 33 MARKET POTENTIAL OF GENERATIVE AI IN ENHANCING MARTECH ACROSS
KEY END USERS 104
FIGURE 34 SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 107
FIGURE 35 CONTENT MANAGEMENT SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 109
FIGURE 36 MANAGED SERVICES SEGMENT TO GROW AT HIGHER
CAGR DURING FORECAST PERIOD 134
FIGURE 37 ONLINE SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 142
FIGURE 38 SMB SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD 148
FIGURE 39 ENTERPRISE USERS SEGMENT TO GROW AT HIGHER
CAGR DURING FORECAST PERIOD 153
FIGURE 40 ENTERPRISE USERS SEGMENT TO GROW AT HIGHEST
CAGR DURING FORECAST PERIOD 154
FIGURE 41 INDIA TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 173
FIGURE 42 ASIA PACIFIC TO WITNESS HIGHEST CAGR DURING FORECAST PERIOD 173
FIGURE 43 NORTH AMERICA: MARKET SNAPSHOT 176
FIGURE 44 ASIA PACIFIC: MARKET SNAPSHOT 199
FIGURE 45 MARTECH MARKET: REVENUE ANALYSIS OF FIVE KEY PLAYERS, 2020–2024 242
FIGURE 46 MARTECH MARKET SHARE ANALYSIS, 2024 243
FIGURE 47 PRODUCT COMPARATIVE ANALYSIS (KEY PLAYERS) 245
FIGURE 48 PRODUCT COMPARATIVE ANALYSIS (START-UPS AND SMES) 246
FIGURE 49 COMPANY VALUATION AND FINANCIAL METRICS OF KEY VENDORS 249
FIGURE 50 YEAR-TO-DATE (YTD) PRICE TOTAL RETURN AND 5-YEAR STOCK BETA OF
KEY VENDORS 249
FIGURE 51 MARTECH MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2024 251
FIGURE 52 MARTECH MARKET: COMPANY FOOTPRINT 252
FIGURE 53 MARTECH MARKET: COMPANY EVALUATION MATRIX (START-UPS/SMES), 2024 258
FIGURE 54 GOOGLE: COMPANY SNAPSHOT 267
FIGURE 55 MICROSOFT: COMPANY SNAPSHOT 273
FIGURE 56 ORACLE: COMPANY SNAPSHOT 278
FIGURE 57 SALESFORCE: COMPANY SNAPSHOT 283
FIGURE 58 IBM: COMPANY SNAPSHOT 288
FIGURE 59 HUBSPOT: COMPANY SNAPSHOT 293
FIGURE 60 ADOBE: COMPANY SNAPSHOT 296
FIGURE 61 AWS: COMPANY SNAPSHOT 303
FIGURE 62 NICE: COMPANY SNAPSHOT 306
FIGURE 63 META: COMPANY SNAPSHOT 310
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