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電子タバコの市場シェア分析、業界動向と統計、成長予測 2025-2030年

Electronic Cigarette - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

電子タバコの市場シェア分析、業界動向と統計、成長予測 2025-2030年
The Global Electronic Cigarette Market is Segmented by Product Type (E-Cigarette Device, E-Liquid), Category (Open Vaping System, Closed Vaping System (Disposable Devices)), Distribution Channel (Offline Retail and Online Retail), and Geography (North America, Europe, and Rest of the World). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

商品番号 : SMB-78884

出版社Mordor Intelligence
出版年月2025年4月
ページ数138
価格タイプシングルユーザライセンス
価格USD 4,750
種別英文調査報告書

世界の電子タバコ市場は、製品タイプ（電子タバコデバイス、電子タバコリキッド）、カテゴリー（オープンベイピングシステム、クローズドベイピングシステム（使い捨てデバイス））、流通チャネル（オフライン小売、オンライン小売）、地域（北米、ヨーロッパ、その他の地域）別にセグメント化されています。本レポートでは、上記のすべてのセグメントについて、米ドル建ての市場規模を金額ベースで提供しています。

The Electronic Cigarette Market is expected to register a CAGR of 13.39% during the forecast period.

電子タバコ市場は、予測期間中に 13.39% の CAGR を記録すると予想されます。

As more people become aware of the harmful effects of traditional tobacco-based cigarettes, electronic cigarettes are gaining popularity, especially among young adults and adolescents. Electronic cigarettes have been recognized as an alternative to traditional cigarettes due to their several benefits, such as zero smoke, no pollution, reduced health-related problems, and the ability to smoke in public areas. Higher nicotine dependence, frequency of using e-cigarettes, poor online age verification, and several other factors are also boosting the demand for e-cigarette products.

従来の紙巻きタバコの有害性への認識が高まるにつれ、電子タバコの人気が高まり、特に若者の間でその傾向が顕著です。電子タバコは、煙が出ないこと、汚染がない、健康被害が少ない、公共の場で喫煙できるなど、様々な利点から、従来の紙巻きタバコの代替品として認識されています。ニコチン依存度の高さ、電子タバコの使用頻度、オンラインでの年齢確認の不備など、様々な要因も電子タバコ製品の需要を押し上げています。

電子タバコの市場シェア分析、業界動向と統計、成長予測 2025-2030年
Electronic Cigarette – Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 – 2030)

Over the medium term, there was rising awareness regarding the health hazards associated with smoking. Rechargeable electronic cigarettes have also been well received by consumers, aided by their higher levels of flexibility compared to their single-use counterparts. As disposable electronic cigarettes offer cost-effective solutions to the new range of consumers looking to test electronic cigarettes, rechargeable electronic cigarettes heavily outweigh the cost difference in the long term.

The growth sales opportunity of electronic cigarettes through online channels made vendors improve their online purchase processes in terms of security and reliability, thus boosting the demand for these products online. With the growing popularity of vaping devices,s, flavor and fragrances vendors are introducing a wide variety of e-liquids to attract consumers. Different flavors, such as menthol, mint, chocolate, cola, bubble gum, and fusions of other fruits and flavoring substances are luring a large number of consumers to adopt these e-cigarette devices.

Electronic Cigarette Market Trends

Electronic Cigarette are a Cost-effective Solution than Traditional Tobacco Cigarettes

The majority of the world population is considering e-cigarettes or vapes as a healthier option compared to regular cigarettes. The added cost-effective nature of e-cigarettes over traditional ones is also driving the growth of the market. For instance, the cost of a single-use disposable e-cigarette is around USD 1-USD 15 per product. The rechargeable starter kits have multiple pods that cost around USD 25-USD 150 or more, whereas the liquid refill kits cost around USD 50-USD 75 monthly. The median price of a Marlboro Reds pack is around USD 13-USD 15, with nicotine content as high as 1.9 milligrams in each cigarette. The affordable cost of e-cigarettes, paired with the price-based marketing strategy of the vendors, encourages consumers to buy e-cigarettes. The affordability of the disposable models of e-cigarettes attracts consumers, making them an economical option. The reusability of e-cigarettes by refilling adds more value to the cost-effective aspect of the product, providing a cheaper solution to individuals.

North America Holds the Largest Market Share

North America holds the largest share of the e-cigarette market. The growing number of youths using these products has led to a rise in demand. For instance, the young population in the United States is the major consumer group of e-cigarettes. In 2021, the Centers for Disease Control and Prevention (CDC) reported that 2.06 million middle and high school students in the United States used e-cigarettes during a period of 30 days, including 2.8% of middle school students and 11.3% of high school students. E-cigarettes hold a major share of the tobacco products segment. Currently, more than 3,000 e-cigarette flavors are available in the US market, and a number of flavors are being introduced into the market every year. Nicotine-free e-liquids generate smoother vapes than other variants. Professional vapers who perform at several events and are involved in chain vaping for practice consider nicotine-free vaping as the best alternative to traditional vaping. The perception of vaping/e-cigarettes having a fashion appeal is also driving the demand for e-cigarettes in North America.

Electronic Cigarette Industry Overview

The electronic cigarette market is highly competitive due to the presence of several local, domestic, and international players. Therefore, the rivalry among the competitors is intense. Product innovation and development are the most adopted strategies by players operating in the market. With the increasing number of health-conscious consumers worldwide, major players are adopting several strategies to draw consumers’ attention by introducing products with new technological advancements. Increasing firm concentration ratio and advertising expenses by companies are also strengthening the competition. Key players in the market include British American Tobacco PLC, JUUL Labs Inc., Imperial Brands PLC, Philip Morris International Inc., and Japan Tobacco Inc.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Companies

  •  – British American Tobacco PLC
  •  – Juul Labs Inc.
  •  – RELX PLC?
  •  – Shenzhen iMiracle Technology Co. Ltd?
  •  – Imperial Brands Plc?
  •  – ShenZhen Joye Technology Co. Ltd?
  •  – Japan Tobacco International?
  •  – EVO Brands LLC?
  •  – Flavourart S.r.l.?
  •  – NJOY Inc.

Table of Contents

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness – Porter’s Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 E-cigarette Device
5.1.2 E-liquid
5.2 Category
5.2.1 Open Vaping System
5.2.2 Closed Vaping System (Disposable Devices)
5.3 Distribution Channel
5.3.1 Offline Retail
5.3.2 Online Retail
5.4 Geography
5.4.1 North America
5.4.1.1 United States
5.4.1.2 Canada
5.4.1.3 Rest of North America
5.4.2 Europe
5.4.2.1 United Kingdom
5.4.2.2 Germany
5.4.2.3 France
5.4.2.4 Spain
5.4.2.5 Italy
5.4.2.6 Russia
5.4.2.7 Rest of Europe
5.4.3 Rest of the World
5.4.3.1 Asia-Pacific
5.4.3.2 South America
5.4.3.3 Middle East & Africa

6 COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Key Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 British American Tobacco PLC
6.3.2 Juul Labs Inc.
6.3.3 RELX PLC?
6.3.4 Shenzhen iMiracle Technology Co. Ltd?
6.3.5 Imperial Brands Plc?
6.3.6 ShenZhen Joye Technology Co. Ltd?
6.3.7 Japan Tobacco International?
6.3.8 EVO Brands LLC?
6.3.9 Flavourart S.r.l.?
6.3.10 NJOY Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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