ヘアカラー剤の市場シェア分析、業界動向と統計、成長予測 2025-2030年

ヘアカラー市場は、製品タイプ（ブリーチ、ハイライター、永久染毛剤、半永久染毛剤、その他製品タイプ）、流通チャネル（スーパーマーケット／ハイパーマーケット、コンビニエンスストア、専門店、オンラインストア、その他流通チャネル）、地域（北米、ヨーロッパ、アジア太平洋、南米、その他中東およびアフリカ）別にセグメント化されています。本レポートでは、上記の全セグメントについて、今後5年間の市場規模と市場価値（米ドル）を示しています。

The Hair Colorants Market is expected to register a CAGR of 5.48% during the forecast period.

ヘアカラー剤市場は、予測期間中に 5.48% の CAGR を記録すると予想されます。

Key Highlights

• The increasing global aging population and the growing consciousness among older adults about their physical appearance drive market growth. Due to rising concerns among individuals about the negative health impact of toxic chemicals in hair colorants, companies are developing better solutions to tackle the issue, like using natural ingredients and refraining from using ammonia. Therefore, the increasing prevalence of skin allergies among consumers is anticipated to boost the demand for organic hair colorants in the coming years.
• In recent years, bleachers have gained immense popularity as hair bleaches lighten the color of the hair by alteration of the coloring components in the hair. Moreover, brands are launching hair bleachers in innovative formats to drive their overall sales. For instance, in 2022, the professional hair brand Alfaparf Milano launched a new line of bleaching powders featuring BB bleach formula to help restore hair resilience and protect hair against external aggressors.

Hair Colorants Market Trends

Enhanced Self-Grooming Focus Bolstered Market Growth

• The increasing consciousness among consumers about their personal wellness and physical appearance is inducing spending on hairdressing salons and personal grooming establishments. Salon services can be professional, attentive, and relaxing for consumers, thus placing higher demand.
• Moreover, the greater penetration of mobile phones and enhanced internet usage, coupled with the rising influence of social media platforms, drive the sales of hair colorants through e-commerce channels. Consumers today are highly well-informed regarding the chemical formulations in their hair products and considerably opt for professional services at salons.
• As a result, they are taking great interest in clean hair products that do not irritate the skin or have no allergic reactions. Safety is another factor considered while selecting hair colorants, along with ease of use and the long-lasting color that consumers prefer the most today.

Asia Pacific is the Fastest Growing Market Among All Regions

• The increasing population in the Asia-Pacific region, especially in emerging countries like China and India, coupled with rapidly changing lifestyles and urbanization, is generating higher demand for hair colorants. The increasing influence of celebrities on millennials to keep up with fashion trends bolstered market growth.
• Moreover, leading players operating in the industry are focusing on aggressive marketing campaigns and R&D to launch innovative products that meet customer demands. Due to the availability of customized solutions, like hair highlights, that meet the diverse demands of the entire demography, the market for hair colorants has experienced a tremendous expansion in recent years.
• According to the Ministry of Finance of the People’s Republic of China, the total public spending on hygiene/personal care and health care in 2021 for China was estimated to be CNY 1.92 trillion (USD 295.68 billion).

Hair Colorants Industry Overview

The hair colorants market is intensely centric toward the top players in the market. Some major players in the market are Henkel AG & Co. KGaA, Revlon Inc., L’Oreal SA, Mandom Corp., and Wella Operations Us LLC. The key players are embarking on product innovation as their key strategy to capture the potential market and optimize offerings. They are also keen on launching single-color-centric products with sustainable and natural claims to attract consumers.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies

•  – Henkel AG & Co. KGaA
•  – Revlon Inc.
•  – Wella Operations Us LLC
•  – L’Oreal SA
•  – Kao Corporation
•  – Mandom Corp.
•  – Heena Industries Private Limited
•  – Honasa Consumer Ltd
•  – Unilever PLC
•  – Natura & Co. Holding SA

Table of Contents

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness – Porter’s Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Bleachers
5.1.2 Highlighters
5.1.3 Permanent Colorants
5.1.4 Semi-Permanent Colorants
5.1.5 Temporary Hair Colorants
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience/Grocery Stores
5.2.3 Health and Beauty Specialist Retailers
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 United Kingdom
5.3.2.2 France
5.3.2.3 Germany
5.3.2.4 Spain
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Henkel AG & Co. KGaA
6.3.2 Revlon Inc.
6.3.3 Wella Operations Us LLC
6.3.4 L’Oreal SA
6.3.5 Kao Corporation
6.3.6 Mandom Corp.
6.3.7 Heena Industries Private Limited
6.3.8 Honasa Consumer Ltd
6.3.9 Unilever PLC
6.3.10 Natura & Co. Holding SA

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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