日本の商用車市場シェア分析、業界動向と統計、成長予測 2025-2030年

日本の商用車市場は、車両タイプ（商用車）と駆動方式（ハイブリッド車および電気自動車、ICE）別にセグメント化されています。本レポートでは、市場規模を米ドル建ての市場金額と台数ベースの両方で提供しています。さらに、車両タイプ、車両構成、車体タイプ、駆動方式、燃料カテゴリー別の市場区分も掲載しています。

日本の商用車市場規模は、2025年には285億米ドルと推定され、2029年には458億米ドルに達し、予測期間（2025～2029年）中に12.59%のCAGRで成長すると予想されています。

日本の商用車業界は、国の意欲的な環境目標と技術革新を背景に、変革期を迎えています。日本政府はカーボンニュートラルに向けた明確なロードマップを策定し、2050年までに二酸化炭素排出量をゼロにするという目標を掲げています。このコミットメントは、税制優遇措置や財政支援を含む大規模な財政支援によって支えられており、政府は2030年までに環境投資と販売を通じて年間90兆円（8,700億米ドル）の環境負荷削減を目指しています。運輸部門は、日本の総排出量の19%を占め、環境への影響が大きいことから、持続可能なモビリティソリューションへの移行を促進しています。

商用車市場の状況は、特に電気自動車分野において、戦略的提携と技術革新によって大きく変貌を遂げつつあります。業界の主要プレーヤーは、イノベーションと市場浸透を加速させるため、協業体制を構築しています。注目すべき例として、トヨタとスズキが2023年5月に新型軽電気バンとBEVプラットフォームを共同開発する提携を締結したことが挙げられます。これは、業界の電動化へのコミットメントを示すものです。こうした協業は、開発コストの分担と次世代車両の商品化加速に不可欠です。

Japan Commercial Vehicles Market Analysis

The Japan Commercial Vehicles Market size is estimated at 28.5 billion USD in 2025, and is expected to reach 45.8 billion USD by 2029, growing at a CAGR of 12.59% during the forecast period (2025-2029).

Japan’s commercial vehicle industry is undergoing a transformative shift driven by the nation’s ambitious environmental objectives and technological innovation. The Japanese government has established a clear roadmap toward carbon neutrality, setting a target for zero carbon emissions by 2050. This commitment is backed by substantial financial support, with the government offering significant incentives, including tax exemptions and financial incentives, targeting a boost of JPY 90 trillion (USD 870 billion) annually through green investments and sales by 2030. The transportation sector’s significant environmental impact, accounting for 19% of the nation’s total emissions, has catalyzed this transition toward sustainable mobility solutions.

The commercial vehicle market landscape is being reshaped by strategic partnerships and technological advancements, particularly in the electric vehicle segment. Major industry players are forming collaborative ventures to accelerate innovation and market penetration. A notable example is the May 2023 partnership between Toyota and Suzuki to co-develop new mini electric vans and BEV platforms, demonstrating the industry’s commitment to electrification. These collaborations are crucial for sharing development costs and accelerating the commercialization of next-generation vehicles.

Infrastructure development plays a pivotal role in supporting the industry’s transformation, with Japan maintaining a robust charging network comprising 29,400 EV charging stations as of 2022. The government’s commitment to infrastructure development is evident in its comprehensive approach to creating an ecosystem that supports alternative fuel vehicles. This infrastructure expansion is complemented by enhanced support for EV adoption, as demonstrated by the government’s decision in 2022 to double its subsidy for battery electric vehicle purchases to JPY 850,000 (USD 6,500).

The industry is witnessing a significant technological evolution, particularly in the development of alternative powertrains and advanced vehicle systems. Japanese manufacturers are at the forefront of innovation in hybrid and electric vehicle technology, with companies introducing new models equipped with advanced features and improved performance capabilities. The government’s policy to phase out gasoline-powered vehicles by the mid-2030s has accelerated research and development in electric and fuel cell technologies, fostering an environment of continuous innovation and technological advancement in the commercial vehicle sector.

The Japanese government’s ambitious goal of carbon neutrality by 2050, coupled with incentives for green investments, is driving the rapid adoption of electric vehicles (EVs) in Japan, despite challenges posed by the COVID-19 pandemic

• In 2020, the Japanese government set a ‘carbon neutral’ target, aiming for zero carbon emissions by 2050. Despite the challenges posed by the COVID-19 pandemic, Huis Ten Bosch took a step toward its environmental objectives by introducing all-electric buses. The market for alternative vehicles, including plug-in hybrids, fuel cell electric vehicles, and battery electric vehicles, has witnessed a remarkable surge in recent years.
• While the COVID-19 pandemic disrupted numerous sectors, the electric vehicles (EVs) market has been on a notable expansion trajectory, driven by a rising global adoption rate. In the wake of the pandemic, consumers are increasingly seeking more cost-effective options. However, Japan’s transportation industry, which accounted for 19% of the nation’s total emissions, contributed to a staggering 1.11 billion tons of CO2 emissions in 2019. In response, the automotive sector is actively bolstering efforts to reduce CO2 emissions, ramping up the supply of next-gen vehicles and enhancing fuel efficiency.
• The Japanese government is actively endorsing the use of ethanol in gasoline. By the mid-2030s, the policy aims to phase out gasoline-powered vehicles, favoring a shift toward electric vehicles, including hybrids and fuel cells. To drive economic growth, the government is offering tax exemptions and financial incentives, targeting a boost of JPY 90 trillion (USD 870 billion) annually through green investments and sales by 2030, and a staggering JPY 190 trillion (USD 1.8 trillion) by 2050. This heightened emphasis on battery electric and full hybrid vehicles is poised to shape the market’s growth in the coming years.

Japan Commercial Vehicles Market Trends

Japan’s electric vehicle market grows gradually due to government and industry partnerships

• The electric vehicle industry in Japan is growing gradually, and the government’s norms and targets to electrify all new car sales by 2035 are shifting the country toward electric mobility. Moreover, government efforts in terms of subsidies and rebates are driving the country’s electric vehicle market. In November 2021, the government of Japan announced that it would provide subsidies on electric vehicles, i.e., up to USD 7200 per vehicle. However, hybrid vehicles are not included in the subsidy program. Such factors contribute to the growth of electric vehicles (passenger cars) by 11.11% in 2022 over 2021.
• Various companies are signing partnerships and ventures to enhance electric mobility in various sectors across Japan. In June 2022, the technology company Sony and the Japanese automaker Honda signed a joint venture to work on electric mobility together. The objective of the venture is to produce and sell electric cars in Japan by 2025. Moreover, Honda has announced the launch of 30 electric vehicles and the production of 2 million vehicles annually by 2030. Each company has invested approximately USD 37.52 million in the venture. Such factors are expected to impact electric mobility positively.
• In April 2022, the US-based automaker General Motors announced an expand its partnership with Honda to produce electric vehicles. As part of the expansion, the companies will develop new affordable electric vehicles, including cars. The production of the vehicles is expected to start in early 2027. Moreover, such international expansions are expected to develop new designs and enhanced cars, which further is expected to raise the sales of electric cars During the 2024-2030 period in Japan, which will also accelerate the demand for battery packs across Japan.

Japan Commercial Vehicles Industry Overview

The Japan Commercial Vehicles Market is fairly consolidated, with the top five companies occupying 81.27%. The major players in this market are Daihatsu Motor Co. Ltd., Honda Motor Co. Ltd., Mazda Motor Corporation, Suzuki Motor Corporation and Toyota Motor Corporation (sorted alphabetically).

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Table of Contents

1 EXECUTIVE SUMMARY & KEY FINDINGS

2 REPORT OFFERS

3 INTRODUCTION

3.1 Study Assumptions & Market Definition

3.2 Scope of the Study​

3.3 Research Methodology

4 KEY INDUSTRY TRENDS

4.1 Population

4.2 GDP Per Capita

4.3 Consumer Spending For Vehicle Purchase (cvp)

4.4 Inflation

4.5 Interest Rate For Auto Loans

4.6 Impact Of Electrification

4.7 EV Charging Station

4.8 Battery Pack Price

4.9 New Xev Models Announced

4.10 Logistics Performance Index

4.11 Fuel Price

4.12 Oem-wise Production Statistics

4.13 Regulatory Framework

4.14 Value Chain & Distribution Channel Analysis

5 MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

5.1  Vehicle Type

5.1.1 Commercial Vehicles

5.1.1.1 Buses

5.1.1.2 Heavy-duty Commercial Trucks

5.1.1.3 Light Commercial Pick-up Trucks

5.1.1.4 Light Commercial Vans

5.1.1.5 Medium-duty Commercial Trucks

5.2  Propulsion Type

5.2.1 Hybrid and Electric Vehicles

5.2.1.1 By Fuel Category

5.2.1.1.1 BEV

5.2.1.1.2 FCEV

5.2.1.1.3 HEV

5.2.1.1.4 PHEV

5.2.2 ICE

5.2.2.1 By Fuel Category

5.2.2.1.1 CNG

5.2.2.1.2 Diesel

5.2.2.1.3 Gasoline

6 COMPETITIVE LANDSCAPE

6.1 Key Strategic Moves

6.2 Market Share Analysis

6.3 Company Landscape

6.4 Company Profiles

6.4.1 Daihatsu Motor Co. Ltd.

6.4.2 Honda Motor Co. Ltd.

6.4.3 Isuzu Motors Limited

6.4.4 Mazda Motor Corporation

6.4.5 Mitsubishi Motors Corporation

6.4.6 Renault-Nissan-Mitsubishi Alliance

6.4.7 Stellantis N.V.

6.4.8 Subaru Corporation

6.4.9 Suzuki Motor Corporation

6.4.10 Toyota Motor Corporation

6.4.11 Volkswagen AG

7 KEY STRATEGIC QUESTIONS FOR VEHICLES CEOS

8 APPENDIX

8.1 Global Overview

8.1.1 Overview

8.1.2 Porter’s Five Forces Framework

8.1.3 Global Value Chain Analysis

8.1.4 Market Dynamics (DROs)

8.2 Sources & References

8.3 List of Tables & Figures

8.4 Primary Insights

8.5 Data Pack

8.6 Glossary of Terms

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